TRANSFORM YOUR CUSTOMER MARKETING Improve Engagement, Reach, and Advocacy with Online Community 1
TRANSFORM YOUR CUSTOMER MARKETING Improve engagement, reach, and advocacy with online community 1 INTRODUCTION Customer marketers have a tough job. They’re tasked with keeping customers interested after the initial sales push, opening the door for sales to convince customers to buy more from the company, and finding customers who are happy enough to advocate for the organization. All of this requires you to be in tune with your customers' needs, which is a monumental task. The organizations who win at engagement make those customers feel like next-door neighbors. How can you reach the right customers when they're spread out across devices, interests, and locations? CUSTOMER MARKETERS, MEET ONLINE COMMUNITIES When so much of the world is digital, it should be easy to reach customers, and online community software makes that a reality. You can bring your customers together, all in one place online, where they can talk and exchange ideas. Engagement is its natural outcome. And even more than that, you can use online community to help, curate, and create. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 2 HOW CAN AN ONLINE COMMUNITY TRANSFORM THE CUSTOMER MARKETER'S ROLE? Transformation is a big concept, but online communities can deliver. They’re a growing channel for customer marketing teams because they can transform your day-to-day, no matter the size of your team. With an online community, customer marketers have a comprehensive platform to engage customers, with multiple tools at their disposal, such as: » Automation rules to encourage participation » User-generated content promoting upsell opportunities » Gamification to pique interest and keep interactions both fun and organic Customer marketers can use a myriad of online community tools to get customers more engaged, reach customers for upsell opportunities, and scale advocacy programs.
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