DOCSLIB.ORG

TRANSFORM YOUR CUSTOMER MARKETING Improve Engagement, Reach, and Advocacy with Online Community 1

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
TRANSFORM YOUR CUSTOMER MARKETING Improve Engagement, Reach, and Advocacy with Online Community 1 TRANSFORM YOUR CUSTOMER MARKETING Improve engagement, reach, and advocacy with online community 1 INTRODUCTION Customer marketers have a tough job. They’re tasked with keeping customers interested after the initial sales push, opening the door for sales to convince customers to buy more from the company, and finding customers who are happy enough to advocate for the organization. All of this requires you to be in tune with your customers' needs, which is a monumental task. The organizations who win at engagement make those customers feel like next-door neighbors. How can you reach the right customers when they're spread out across devices, interests, and locations? CUSTOMER MARKETERS, MEET ONLINE COMMUNITIES When so much of the world is digital, it should be easy to reach customers, and online community software makes that a reality. You can bring your customers together, all in one place online, where they can talk and exchange ideas. Engagement is its natural outcome. And even more than that, you can use online community to help, curate, and create. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 2 HOW CAN AN ONLINE COMMUNITY TRANSFORM THE CUSTOMER MARKETER'S ROLE? Transformation is a big concept, but online communities can deliver. They’re a growing channel for customer marketing teams because they can transform your day-to-day, no matter the size of your team. With an online community, customer marketers have a comprehensive platform to engage customers, with multiple tools at their disposal, such as: » Automation rules to encourage participation » User-generated content promoting upsell opportunities » Gamification to pique interest and keep interactions both fun and organic Customer marketers can use a myriad of online community tools to get customers more engaged, reach customers for upsell opportunities, and scale advocacy programs. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 3 1 GET YOUR CUSTOMERS MORE ENGAGED SO HOW DO WE GET “ENGAGEMENT”? THE MAIN POINT: ONLINE COMMUNITY GIVES The foundation of customer engagement is great relationships with CUSTOMERS A PARTICIPATORY WAY TO FIND customers. The methods you use to create relationships are entwined EXCLUSIVE SUPPORT AND RESOURCES. in a few departments, including yours (customer marketing), customer service, and customer success. Customers might be engaging by leaving complaints on your Twitter account, which can be useful to Engaged customers should be your team’s goal. These customers are spot and resolve issues, but it's not an ideal way to communicate with the ones that will help you achieve marketing goals year over year. If your customers on a personal level. You want a place where meaningful you look around on the web for ‘customer engagement,’ you’ll find dialogue can happen between your brand and your customer base. advice about “how to better engage your customers” or “strategies you absolutely have to try.” People are talking about engagement When customers join your online community, they get access to an because it’s both very difficult and very rewarding. Engaged customers exclusive portal you created to help them be successful, which is a great are more likely to increase spending, recommend your products or start toward building a positive relationship. services to your peers, or even participate in a case study for you. Instead of emailing faceless customers, interact with customers in real time, building meaningful relationships with them as you provide them with resources they need to succeed. And it’s not just you+customer relationships that grow. Customer+customer relationships grow as well, especially with access to a platform that makes it simple to start discussions and learn from one another. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 4 THE NITTY-GRITTY SHARE RESOURCES Employ these three tactics to engage customers. The opportunities you have in an online community to provide resources to customers are almost endless. Compiling your resources Provide real value to your customers by helping them be in this online space makes the process of finding answers faster and successful with your product or service. They’ve invested in your easier for customers. stuff, so help them to use it well! HERE ARE A FEW WAYS YOU CAN DO THIS: When you use an online community, there are a few things you can do to encourage customer success through engagement. File Libraries: One of the simplest things to do is to create a file library with useful documents that customers request often, including resources you wouldn’t want to share on your public website. Webinars: Create webinars exclusively for customers that inform them about a complicated feature of your product, give them insight into your shared field, or promote an additional product they could purchase. A customer who is fully engaged Events: Use your community to promote events where customers can get to know your staff, learn more about your industry or represents an average 23% product, or network with each other. premium in terms of share of wallet, profitability, revenue, and Knowledge Base: You probably develop educational resources relationship growth compared with for your product – why not develop a space where customers can the average customer. access trainings and product information at their own leisure? (Source: Gallup, 2014) Courses: Use a learning management system integration in your community to offer trainings or courses to your customers. Classes could range from training on how to be a community ambassador to extra education in your field. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 5 ENCOURAGE ACCESS TO PEERS ENCOURAGE STAFF PARTICIPATION Communities are a natural place for customers to connect with Employees from all sectors at your company should be active in your likeminded people. You should expect to see discussions ranging online community. Customers get to see the human face of your from questions about best practices for using your product, organization when they interact with your employees – you’re doing networking, to just small talk. The community you set up for a little person-to-person marketing, especially if your staff is helpful them is likely to become more than just a place to discuss your and respectful. A company where customers can rub shoulders with product, and be a place where they’ll find friends and make your staff is going to look a lot more collaborative than a company valuable professional connections. where customers’ only link to you is a “contact us” page. This direct channel to your staff will lead customers to be more successful, and Whether your department or another will own the community, help them feel connected. make sure someone is responsible for community management. It’s likely customers will strike up discussions on their own, but if discussion wanes, you’ll need someone to spark conversation. Any good music suggestions, anyone? I've been struggling to find new, focus-enhancing music to get me through the day. I listen to podcasts on my commute, but I get distracted if I try to listen while working. All suggestions are welcome! ------------------ Sara Sara Singleton Singleton Online Community Manager Something I've been getting into recently is music with a deep base beat (I guess it's more techno-y stuff). I think that's actually more helpful for focusing than not listening to anything, oddly enough. Check out my focus playlist, lmk what you think! Jake Barton TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 6 EXPAND YOUR 2 CUSTOMER MARKETING REACH THE NITTY-GRITTY THE MAIN POINT: BRING YOUR CUSTOMERS TO YOU Make use of your customers’ proximity with these two ways WITH ONLINE COMMUNITY. to increase upsell. Since you have a way to easily connect with customers, use the How do you currently communicate with your customers? Maybe you platform to promote upsell campaigns. Your methods don’t have to be send out a weekly newsletter, see them at your tradeshow booth, or do over-the-top (and probably shouldn’t be): There are natural ways to a webinar once in a while. Whatever methods you use to connect with create face time for your additional products or services. For example, them, you probably wish there was a way to make sure they’re really you can rely on user-generated content and inbound marketing hearing you. Your communication is key to increasing their business methods to increase interest in any additional purchases available to with you. customers. With an online community, you have direct access to your customer base. This is the perfect set-up for customer marketers. TRANSFORM YOUR CUSTOMER MARKETING ©HIGHER LOGIC. ALL RIGHTS RESERVED 7 CREATE OPPORTUNITIES FOR USERS TO HEAR ABOUT UPSELL OPPORTUNITIES ENCOURAGE USER-GENERATED CONTENT USE RESOURCES STRATEGICALLY TO PROMOTE UPSELL CAMPAIGNS Create communities within your online community specifically to Although you’ll want most of your resources to directly support promote add-on products and influence purchasing decisions. User- customer success, you can weave in resources about additional generated content can work powerfully in your favor, as customers products or services you’ve got available. Fit these into your customer discuss the pros and cons of additional opportunities, the value success framework by showing how they’ve increased other customers’ they’ve found, or ways they’re leveraging a product. Customers success or productivity. The webinars or events you create can appreciate hearing straight from other users who’ve experienced generate interest in additional products across the community. the product or service already, knowing they’re not getting a sales Try featuring current customers who’ve found success in these webinars. pitch. Even if they hear cons, they’ll be informed about what they’re They’ll add to your user-generated content stash and make your case purchasing.
Load more

Recommended publications
  • Wolfsberg Group Trade Finance Principles 2019
    Trade Finance Principles 1 The Wolfsberg Group, ICC and BAFT Trade Finance Principles 2019 amendment PUBLIC Trade Finance Principles 2 Copyright © 2019, Wolfsberg Group, International Chamber of Commerce (ICC) and BAFT Wolfsberg Group, ICC and BAFT hold all copyright and other intellectual property rights in this collective work and encourage its reproduction and dissemination subject to the following: Wolfsberg Group, ICC and BAFT must be cited as the source and copyright holder mentioning the title of the document and the publication year if available. Express written permission must be obtained for any modification, adaptation or translation, for any commercial use and for use in any manner that implies that another organization or person is the source of, or is associated with, the work. The work may not be reproduced or made available on websites except through a link to the relevant Wolfsberg Group, ICC and/or BAFT web page (not to the document itself). Permission can be requested from the Wolfsberg Group, ICC or BAFT. This document was prepared for general information purposes only, does not purport to be comprehensive and is not intended as legal advice. The opinions expressed are subject to change without notice and any reliance upon information contained in the document is solely and exclusively at your own risk. The publishing organisations and the contributors are not engaged in rendering legal or other expert professional services for which outside competent professionals should be sought. PUBLIC Trade Finance Principles
    [Show full text]
  • Pdf the Abcs of Customer Data in Marketing
    NOVEMBER 2020 The ABCs of Customer Data in Marketing Making sense of today’s customer data systems and platforms Copyright ©2020 Deloitte Development, LLC. 1 THE ABCs OF Customer Data IN MARKETING Creating deeper one-on-one connections with customers is increasingly important in today’s hyper-competitive, data-driven marketing environment. To be able to execute a personalization strategy, you should focus on three things: complete and accurate data; intelligent decisions based on insightful analysis of that data; and precise delivery that converts decisions into effective action. And if companies want customers to share personal data to enable that strategy, they will need to prove themselves worthy of their digital trust. The ways that you organize, sort, and derive insights from data have a direct, amplifying impact on the quality of your decision making and the effectiveness of the experiences delivered. But unfortunately, years of bolt-on systems and custom workarounds have left many marketing organizations with data that is highly siloed, fragmented, and difficult to access; and the solutions to those data problems are, themselves, an alphabet soup of Customer Data Management (CDM) technologies for marketing. Customer Relationship Management and Master Data Management. Data Management Platforms and Customer Data Platforms. Enterprise Data Warehouses, Data Lakes, Customer Identity & Access Management... It’s enough to make your head spin. Each customer data management technology services a discrete purpose. When working in harmony, they can deliver omnichannel insights and help marketers deliver personalized, relevant, and resonant experiences to customers. However, each vendor’s offerings differ in both subtle and significant ways, creating additional confusion even as vendors often tout their product as a panacea for all customer data management challenges.
    [Show full text]
  • Next Generation Supply Chain: Supply Chain 2020
    Supply Chain 2020 Next generation supply chain: Supply chain 2020 July 2013 Copyright © 2013, by McKinsey & Company, Inc. Next generation supply chain: Supply chain 2020 Knut Alicke Balaji Iyer 2 Next generation supply chain Supply chain 2020 3 Contents Acknowledgements 5 Introduction 7 1. Key trends shaping supply chains 9 2. Implications for the next generation supply chain 15 4 Next generation supply chain Supply chain 2020 5 Acknowledgements We would like to thank Sumit Dutta, a partner in our Mumbai office, and Muthiah Venkateswaran, an associate partner in our Chennai office, for their contributions to this whitepaper. We would like to thank Insa Mareen Wente, a consultant based in our Hamburg office; Kerstin Kubik, a knowledge expert based in our Vienna office; and Markus Leopoldseder, a director of knowledge (supply chain management) based in our Vienna office, for their contributions. We would also like to thank Vineeta Rai for the editorial support; Kulsum Merchant for the support in external relations; J Sathya Kumar and Nipun Gosain for their visual aids support. This whitepaper is not based on any primary research that we conducted; it synthesises our perspectives gained from past research and experience in serving multiple stakeholders of supply chains over many years. For the experience and perspectives, we acknowledge our supply chain practice without whose efforts this whitepaper could not have been published. Finally, we would like to thank the Confederation of Indian Industry (CII) and CII Institute of Logistics for the opportunity and the forum to provide our perspective on supply chain evolution. This work is independent and has not been commissioned or sponsored in any way by any business, government or other institution.
    [Show full text]
  • How to Create a Customer Advocacy Program Love Over Buzz: How to Create a Customer Advocacy Program
    LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM CONTRIBUTORS MACK COLLIER JACKIE HUBA SUSAN EMERICK Sprinklr believes people never forget how you made them feel. That’s why we help EDITORIAL brands manage their customers’ social media experiences by providing technology that EKATERINA WALTER connects every social media experience to every enterprise system. UYEN NGUYEN BROOKE BAUMGARTNER THE SPRINKLR EXPERIENCE PROMISE: HOW DID THIS WHITEPAPER MAKE YOU FEEL? TELL OUR CXO, [email protected] DESIGN SARAH KANG Sprinklr NY 29 West 35th Street, 7th floor New York, NY, 10001, USA sprinklr.com [email protected] tel: (917) 933-7800 © Sprinklr 2014. All rights reserved. LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM CONTENTS 04 INTRODUCTION 05 WHY ADVOCACY, WHY NOW? 06 ADVOCATE INFLUENCERS 07 7 ESSENTIALS OF AN ADVOCACY PROGRAM 10 THE DREAM FRAMEWORK 11 CONCLUSION 12 FANS HAVE GRAVITY by Mack Collier 14 WHY BRANDS NEED TO BE LIKE LADY GAGA by Jackie Huba 16 STRONG ADVOCACY PROGRAMS KEEP EMPLOYEES IN MIND by Susan Emerick sprinklr.com [email protected] 3 (917) 933-7800 © Sprinklr 2014. All rights reserved. LOVE OVER BUZZ: HOW TO CREATE A CUSTOMER ADVOCACY PROGRAM INTRODUCTION If there’s anything a brand can learn from a music artist, Your brand’s fans might not be as fanatical (and sometimes it’s this: marketing. scary) as music fans, but they’re probably just as loyal. Just as passionate. And just as dedicated to you for the long haul. Your Sounds blasphemous, but think about it… these celebrities don’t fans can benefit your business in numerous ways – celebrating rely on agencies and rooms of suits to market their brands, they your success, defending you against critics, helping you simply turn to their fans.
    [Show full text]
  • MAKING the JOURNEY to CUSTOMER MARKETING 3.0 by Patrick E
    COMMUNICATIONS MAKING THE JOURNEY TO CUSTOMER MARKETING 3.0 By Patrick E. Spencer, Ph.D., Principal and Chief Content Strategist TIRO Communications Making the Journey to Customer Marketing 3.0 — 2 TABLE OF CONTENTS Customer Marketing 1.0: Mid-1990s to 2002 . 4 Customer Marketing 2.0: 2004 to 2011 . 9 Customer Marketing 3.0: 2012 and Beyond . 14 Implications of Customer Marketing 3.0 . 17 Making the Journey to Customer Marketing 3.0 . 29 About the Author . 34 About TIRO Communications . 35 Making the Journey to Customer Marketing 3.0 — 3 While Customer Marketing most certainly isn’t the only marketing function taking businesses by storm, it is playing a pivotal role in changing the focus of marketing today. In just a few years, it has gone from a tactical play often staffed with the most junior people in the marketing organization— or by interns and contractors—to a strategic function led by talented, senior-level professionals. Once mired in its own silo and subservient to virtually all other organizational functions, Customer Marketing suddenly emerged as a means for organizations to engage with their customers, turn them into advocates, showcase them as thought leaders, and recognize (reward) them for their loyalty. Making the Journey to Customer Marketing 3.0 — 4 CUSTOMER MARKETING 1.0: MID-1990s TO 2002 Making the Journey to Customer Marketing 3.0 — 5 Tactical order takers. In its earliest days during the 1990s, Customer Marketing wasn’t even called Customer Marketing; it was assigned the functional title of what was known as “Customer References,” a nomenclature that stuck until just recently.
    [Show full text]
  • Entrepreneurship (ENT) 1
    Entrepreneurship (ENT) 1 ENT 204. Arts and Activism. (3 h) ENTREPRENEURSHIP (ENT) Study of artists who bridge the world of arts and social justice activism by means or dance, music, film, visual arts, and theatre, as well as how Overview they challenge the status quo, our perceptions, and societal values. No expertise in any of the arts is necessary. Also listed as MUS 233. Interdisciplinary Minor ENT 205. Scaling the Entrepreneurial Venture: From Concept to Harvest. The Wake Forest Center for Entrepreneurship offers an interdisciplinary (3 h) minor in entrepreneurship. Through a modern evidence-based Explores the stage in the entrepreneurial lifecycle where validated entrepreneurship curriculum, emphasis on deliberate practice, and concepts transition to established ventures. The course is designed strong teaching and mentorship, the Center seeks to ignite passion for to provide exposure to topics critical to success, such as how to scale entrepreneurial action, to develop entrepreneurial self-efficacy, and to the venture past early adopters to meet the needs of more mainstream cultivate a growth mindset for entrepreneurship. The entrepreneurship customers. It covers key functional domains including entrepreneurial minor can be coupled with any liberal arts major and gives students marketing, finance, fundraising, leadership, and strategy. P - ENT 201. valuable skills for their future careers, including risk and uncertainty ENT 250. Communication in Entrepreneurial Settings. (3 h) management, interpersonal and networking management, innovation and Using a fictitious start-up company, students will discover and apply product development, and opportunity recognition. business communication strategies to build new businesses. Also listed Contact Information as COM 250. ENT 301. Topics in Entrepreneurship.
    [Show full text]
  • Customer Operations Manager
    Customer Operations Manager Global scale ecosystem degradation is one of the world's greatest challenges. At Dendra Systems (‘Dendra’), we are a fast-growing start-up enabling global scale management and restoration of natural ecosystems through automation and ecosystem intelligence. The Customer Operations Manager is a key position for Dendra, being responsible for the successful delivery of products and services to customers from logistics planning with customers, procurement, and coordinating operations teams, to managing product delivery timelines and coordinating customer feedback with sales, product and engineering teams. This is a rare opportunity for a passionate and driven leader to play a pivotal role in building client relationships, planning and managing product delivery, and working in an exciting diverse team in the field of ecosystem restoration. Customer Operations Manager will report directly to the CEO. Responsibilities Key tasks will include but will not be limited to: • Work closely with clients and internal teams to facilitate product delivery • Gain a deep understanding of customer needs, articulating requirements and issues to internal teams • Managing and developing customer relationships • Manage internal task management software tools • Manage, build, and develop the Operations function across regions in Australia • Manage teams across multiple departments, setting the company up to scale • Facilitate a collaborative process soliciting feedback early and often from internal and external stakeholders • Develop
    [Show full text]
  • The Effect of Relationship Quality on Customer Advocacy: the Mediating Role of Loyalty
    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 10, Issue 4 (May. - Jun. 2013), PP 41-52 www.iosrjournals.org The Effect of Relationship Quality on Customer Advocacy: The Mediating Role of Loyalty 1Susanta, 2Taher Alhabsji, 3M.S. Idrus, 4Umar Nimran 1 Social and Political Science Faculty, UPN “Veteran” Yogyakarta University, Indonesia 2,4 Administrative Science Faculty, Brawijaya University, Indonesia 3Economics and Business Faculty, Brawijaya University, Indonesia Abstract: Advocacy is a strategic choice for companies responding to the new reality that customers power increased. Potential customers see information from peers or even strangers as less biased and reliable than those of an economic entity. Thus, the information conveyed by a satisfied customer is more believable than that delivered by the business entity. Customer advocacy is very important in the company's efforts to get new customers. Based on social exchange theory, advocacy can be generated from the satisfaction, trust, commitment and loyalty. The purpose of this study was to analyze the influence of satisfaction, trust and commitment to loyalty and its impact on customer advocacy. The hypotheses were tested with structural equation modeling using survey data from 178 customers of a commercial bank in Indonesia. Satisfaction and commitment have direct effect on advocacy, but trust hasn’t. Loyalty mediates the relationship between trust and advocacy, while commitment has the greatest effect on advocacy. Findings hold implications for future research as well as for managerial practice Keywords: advocacy, commitment, loyalty, satisfaction, trust. I. INTRODUCTION Marketing mix management paradigm has dominated the thinking and practice of marketing from 1950 until at least the mid-1990s.
    [Show full text]
  • Counting the Customer
    Counting the Customer The Complete Guide to Dynamite Customer Care Prepared by: Everyone has a reason for loving the brands that they love: the quality product, the short lines, the fun website or the friendly cashier. Whatever it is that someone appreciates about a company, it boils down to one thing: customer experience. Many digitally-based companies make the mistake of overlooking customer experience, since they never interact with the customer face-to-face. However, customer experience does not exclusively apply to physical interaction with your company. Any interaction between a customer and your brand is a crucial opportunity to make a good impression. If anything, studying and improving customer experience is more important in the digital world. You have a finite amount of time to impress a customer before they open a new tab and — click! — they move on to a competitor. This guide is intended to enable you to cultivate positive relationships with the people who will most benefit your company in the long run. Here, you will discover why customer service is important and how to achieve profitable gains through your customers’ experiences. 1 Why is customer experience important? It’s easy to prioritize profits or expenses over a focus on customer care. What’s often overlooked is the fact that generating positive customer experiences directly translates into high benefits for your company. Making a customer experience investment should not be considered a business cost, but a sales opportunity. The pennies that go into Sales are important. developing a better customer experience will come back to you ten As a manager, it’s very likely that you’ve got a brain for numbers.
    [Show full text]
  • The Marketing Plan
    The Marketing Plan The most important part of a business plan is the Marketing Plan. To keep one’s business on course this plan must be geared toward the business’s mission—its product and service lines, its markets, its financial situation and marketing/sales tactics. ♦ The business must be aware of its strengths and weaknesses through internal and external analysis and look for market opportunities. ♦ The business must analyze its products and services from the viewpoint of the customer—outside-in thinking. What is the customer looking for and what does the customer want (benefits)? The business must gain knowledge of the marketplace from its customers. ♦ The business must analyze its target markets. What other additional markets can the business tap into and are there additional products or services the business can add? ♦ The business must know its competition, current and potential. By identifying the competitor’s strengths and weaknesses the business can improve its position in the marketplace. ♦ The business must make decisions on how to apply its resources to the target market(s). ♦ The business must utilize the information it has gathered about itself, its customers, its markets, and its competition by developing a written Marketing Plan that provides measurable goals. The business must select marketing/sales tactics that will allow it to achieve or surpass its goals. ♦ The business must implement the plan (within an established budget) and then measure its success in terms of whether or not the goals were met (or the extent to which they were). The Marketing Plan is an ongoing tool designed to help the business compete in the market for customers.
    [Show full text]
  • Customer Expectations in Manufacturing How Can Fujitsu Bridge the Experience Gap? the 'Experience Gap'
    Customer expectations in Manufacturing How can Fujitsu bridge the Experience Gap? The 'Experience Gap' The manufacturing industry is in the middle of a huge transformation and is being continually disrupted. Everyone - Customer, Partner or Employee - is looking for an experience and not just a product. The difference between product quality and service experience = The Experience Gap If the experience gap is not addressed, it poses a huge risk for manufacturers. However, the upside of addressing it is even bigger. “Offering a superior product is no longer a differentiator“ The GLOVIA® OM Journey GLOVIA® OM focuses on helping manufacturers grow their business from existing clients while improving optimized efficiency to bring in new ones. Helping manufacturers understand the relationship their organization has with its customers; and working to improve it through all engagements with the brand. GLOVIA® OM is a Salesforce®-native, fully-configurable order management solution. It integrates all business processes from sales to fulfillment, with unmatched transparency and efficiency. It can seemlessly integrate with legacy and ERP manufacturing applications, negating the need to ‘rip and replace’ Systems of Record. GLOVIA® OM helps manufacturers maximize the potential of their products and improve the Customer Experience (CX) by: Providing an interface between manufacturers and customers Delivering a state-of-the-art platform by modernizing existing distribution channels Uncovering new revenue streams by connecting direct to consumers Customer Story The customer A global pet care corporation, passionate about making a better 20+Million world for pets, needed help with their Dogs and cats existing ERP system in order to grow, Factories fed worldwide 15+ innovate and move forward.
    [Show full text]
  • Infographic Harness the Power of Customer Advocacy Marketing
    The Power Of Customer Advocacy Advocacy Marketing By The Numbers Advocacy marketing is helping companies shorten their sales cycle and close more customers. Here’s a breakdown of the data and the science behind this marketing strategy. What Is Advocacy Marketing? Advocacy marketing is a strategy that incorporates the designed involvement of current customers in your sales and marketing programs, encouraging them to proactively talk about their positive experiences with prospects. You have happy customers and clients who would be thrilled to tell their story. Advocacy marketing creates a program to get their attention, reward their participation and leverage their content and their voice to help you close more new customers and close them more quickly. Why Advocacy Marketing? A 12% increase in brand advocacy, Brand Marketing-induced on average, generates a consumer-to-consumer word advocates of mouth generates more than 2X increase spend 2X 2X the sales in revenue more of paid advertising.1 and growth rate while also than average customers boosting market share.2 on favorite brands.3 Offers that trusted advocates share convert at a 4X to 10X higher rate than offers brands send.4 Brand advocates are 50% more likely to 5 influence a purchase. 90% of advocates write something positive about their purchasing decision.6 61% of online shoppers will read product reviews before making any purchase.7 81% of shoppers conduct online research Only 20% before they make a purchase.8 of brands use advocates in their marketing.9 Advocacy is great for your customers, too! Brand advocates gain opportunities to influence product direction and develop relationships with key executives.
    [Show full text]