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Projet De Collecte Et De Commercialisation De Cafe : Cas De Barakani, Region De Ouani, Anjouan Comores » UNIVERSITE D’ANTANANARIVO Faculté de Droit, d’Economie, de Gestion et de Sociologie (DEGS) DEPARTEMENT ECONOMIE 3em cycle MEMOIRE DE FIN D’ETUDES EN VUE DE L’OBTENTION DU DIPLOME D’ETUDES SUPERIEURES SPECIALISEES (DESS) Option : Entreprise-Coopérative-Association (ECA) Thème « PROJET DE COLLECTE ET DE COMMERCIALISATION DE CAFE : CAS DE BARAKANI, REGION DE OUANI, ANJOUAN COMORES » Présenté par : Monsieur MIFTAHOU Bacar Encadreur Pédagogique: Monsieur LAZAMANA Pierre André, Maitre de conférences à l’Université d’Antananarivo Encadreur Professionnel : Monsieur RANDRIANARIJAONA Luis Jensen, Enseignant à l’Institut Privé des Novateurs de Madagascar Année Universitaire 2012-2013 Date de soutenance : 05 Octobre 2015 UNIVERSITE D’ANTANANARIVO Faculté de Droit, d’Economie, de Gestion et de Sociologie (DEGS) DEPARTEMENT ECONOMIE 3em cycle MEMOIRE DE FIN D’ETUDES EN VUE DE L’OBTENTION DU DIPLOME D’ETUDES SUPERIEURES SPECIALISEES (DESS) Option : Entreprise-Coopérative-Association (ECA) Thème « PROJET DE COLLECTE ET DE COMMERCIALISATION DE CAFE : CAS DE BARAKANI, REGION DE OUANI, ANJOUAN COMORES » Présenté par : Monsieur MIFTAHOU Bacar Encadreur Pédagogique: Monsieur LAZAMANA Pierre André, Maitre de conférences à l’Université d’Antananarivo Encadreur Professionnel : Monsieur RANDRIANARIJAONA Luis Jensen, Enseignant à l’Institut Privé des Novateurs de Madagascar Année Universitaire 2012-2013 REMERCIEMENTS Nous tenons d’ abord à remercier le seigneur Dieu, le Tout puissant, qui nous a donné la santé, le courage et la force de réaliser ce présent ouvrage. Nous exprimons ensuite notre reconnaissance et gratitude à tous ceux qui, de près ou de loin, nous ont aidés et encouragés pour la réalisation de notre travail, et spécialement à : Monsieur RAMANOELINA Panja, Professeur Titulaire et Président de l’Université d’Antananarivo ; Monsieur RAKOTO David Olivaniaina, Maître de Conférences et Doyen de la Faculté de Droit, d’Economie, de Gestion et de Sociologie (DEGS) de l’Université d’Antananarivo pour son soutien et sa bienveuillance ; Monsieur FANJAVA Refeno, Chef du Département Economie de l’Université d’Antananarivo. Une mention spéciale à : Monsieur LAZAMANA Pierre André, mon encadreur Pédagogique, Maitre de conférences, qui m’a apporté sa précieuse contribution dès le début de mes travaux de recherches et collecte des informations, malgré ses hautes et lourdes responsabilités qu’il assume. Il m’a permis d’acquérir une connaissance sur la gestion et le management d’entreprise et étude de marché; Monsieur RANDRIANARIJAONA Louis Jenssen, Enseignant à Université Privé des Novateurs de Madagascar, mon encadreur Professionnel pour son aide et son soutien inestimable. A tout le personnel administratif, corps enseignant et technique de l’établissement de la faculté DEGS qui ont énormément contribué à ma réussite. Enfin, je ne saurais terminer sans adresser ma profonde reconnaissance à : Mes parents et à toute ma famille ; Mon grand frère et sa femme ; Ma femme et sa mère ; Mes sœurs et mes petits frères. Grâce à leur persévérance et à leurs efforts considérables, j’ai pu arriver à ce stade final de mes études. Pour vos dévouements, je vous admire et je vous remercie très vivement i SOMMAIRE Remerciements ............................................................................................................................ i Liste des tableaux ...................................................................................................................... iii Liste des figures ........................................................................................................................ vi Liste des graphiques ................................................................................................................. vii Liste des photos ....................................................................................................................... xiii Liste des acronymes .................................................................................................................. ix Glossaire ..................................................................................................................................... x Introduction ................................................................................................................................ 1 Partie I : Analyses des opportunites d’affaires aux comores...................................................... 4 Chapitre I : Evolution du marche du cafe aux comores ............................................................. 5 Section 1 : Présentation des comores ......................................................................................... 5 Section 2 : Environnement macroéconomique ........................................................................... 7 Section 3 : Analyse de la filiere café et présentation du projet ................................................ 18 Chapitre II : Cadre logique du projet de collecte et de commercialisation du café ................. 31 Section 1 : Methodologie d’échantillonnage ........................................................................... 31 Section 2: Etudes de marche du café ....................................................................................... 34 Section 3 : Politiques et strategies marketing du café .............................................................. 42 Section 4 : Cadres logique et institutionnel du projet .............................................................. 49 Partie II : Etude de faisabilité du projet .................................................................................... 55 Chapitre III : Etude de faisabilité technique et organisationnelle du projet ............................. 56 Section 1 : Processus de production de café ............................................................................ 56 Section 2 : Analyses organisationnelles de l’entreprise ........................................................... 63 Chapitre IV : Etude et evaluation financieres .......................................................................... 71 Section 1 : Scénario sur les investissements ............................................................................ 71 Section 2 : Scénario sur les etats financiers prévisionnels ....................................................... 80 Section 3 : Evaluations et impacts du projet ............................................................................ 91 Conclusion .............................................................................................................................. 104 Bibliographie .......................................................................................................................... 107 Annexes ................................................................................................................................... XII Table des matieres ................................................................................................................. XXI ii LISTE DES TABLEAUX Tableau 1 : Répartition de la population aux Comores .............................................................. 7 Tableau 2 : Consommation finale des Comores de 200-2013.................................................... 8 Tableau 3 : Situation monetaire ............................................................................................... 12 Tableau 4: Balance de paiement des Comores (en millions de fc) .......................................... 15 Tableau 5 : Evolutions générales de la balance commerciale des Comores (2005-2012) ....... 16 Tableau 6 : Investissements directs étrangers ........................................................................ 128 Tableau 7 : Répartition des apports .......................................................................................... 27 Tableau 8 : Diagramme de Gantt résumant le planning des travaux ....................................... 30 Tableau 9: Enquetes selon le sexe ........................................................................................... 32 Tableau 10: Consommateurs cibles ........................................................................................ 35 Tableau 11: L’avis des clients potentiels sur la création de notre entreprise ........................ 36 Tableau 12: La motivation d’achat ......................................................................................... 36 Tableau 13 : Le prix psychologique fixé par les consommateurs cibles ................................. 37 Tableau 14 : La frequence d’achat ......................................................................................... 37 Tableau 15 : Le lieu d’achat de nos produits............................................................................ 37 Tableau 16: Le choix des consommateurs cibles ..................................................................... 38 Tableau 17: Concurrents directs ............................................................................................... 39 Tableau 18 : Concurrents indirects ........................................................................................... 40 Tableau 19 : Part de marche visé ............................................................................................. 41 Tableau 20 : Offre prévisionnelle de l’entreprise sur 5 ans (en kg) ......................................... 42 Tableau 21 : Résumé du cadre logique du projet ....................................................................
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