Welcome to Madrid

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Welcome to Madrid What started as a small leather workshop founded by Guccio Gucci in 1921 in his native Florence, is nowadays a true empire of luxury. Not only fans, but real hoards of addicts in every corner of the world wait impatiently twice a year to see what the new season by the double “G” has in store, oblivious to the company’s management changes. If there is one thing that makes Gucci unique it is its constant renovation. Now Frida Giannini, who replaced Tom Ford as head designer, has distanced herself from the brand’s mythical black to present more colourful and patterned motifs, both for the men’s and women’s prêt à porter, although always maintaining its original pure Italian style. The house's icons have been reinterpreted once again, like the Bamboo bag made popular by Grace Kelly, the model Jackie O, which takes its name from its greatest admirer, Jackie Kennedy and the legendary Flora print, which is nowadays used on accessories, shoes and watches. The next fetish will probably be the so-called “Pelle Guccissima”, heat-stamped leather created by Giannini and available, like all of the brand’s products, at the Gucci store in Madrid. As it couldn’t be otherwise, the shop is located in the capital’s Golden Mile, on one of the most emblematic corners of calle Serrano and calle Ortega y Gasset. Interest data Address Tourist area Calle Serrano, 49 28006 Barrio de Salamanca Telephone Email (+34) 91 431 17 17 [email protected] Metro Web Núñez de Balboa (L5, L9), Rubén Darío (L5), http://www.gucci.com Serrano (L4) Bus Type 1, 9, 19, 51, 74 Moda Opening times Mon – Sat 10am – 8.30pm PÁGINA OFICIAL DE TURISMO DE LA CIUDAD DE MADRID .

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Gucci 3Rd Attempt
level Penguin Readers Factsheets E Teacher’snotes 1 2 Gucci Business 3 in Fashionss in 4 5 by Paola Trimarco 6 ELEMENTARY SUMMARY his is the story of one of the most famous designs, and Versace, with its more glamorous styles. T fashion houses in the world. Guccio and Aida Other world famous Italian names include Dolce & Gucci opened the first Gucci store in a little street Gabbana, Moschino, Benetton, MaxMara, as well as in Florence in 1921. They sold luggage and leather Prada and Gucci. products for horses. Their children, one daughter and five sons, all helped in the early days of the family The story of Gucci is a good example of how the business, delivering orders to customers by bicycle. fortunes of a business and a family can change over GUCCI BUSINESS IN FASHION Then came the idea for handbags and the famous Gucci nearly a century. Other famous Italian companies have logo. been run by the same family over generations. One is Fiat, The company grew and became known all over Italy. the car company started by Giovanni Agnelli in Turin in After the Second World War Gucci stores opened in 1899. The Agnelli family have enjoyed a similarly colourful America and Japan. People from around the world life. Like Gucci, they have had family battles that have wanted to buy Italian style. been closely followed in the newspapers, violent deaths and corruption. Guccio Gucci had many sons and grandsons, perhaps too many for one business. The ones who joined the Brand names such as Gucci play a powerful role in the business often had different ideas and couldn’t agree.
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