Secretariat: Settore Brevetti, Marchi e PATLIB Camera di Commercio di Torino Via di San Francesco de Paola, 24 10123 Torino Tel. +39. 011 5716931/3 Fax +39. 011 5716935 Email [email protected] online registration: www.to.camcom.it/conferenzadesign

The Congress is part of the Calendar of:

WORLD INTELLECTUAL PROPERTY ORGANIZATION Ufficio Italiano Brevetti e Marchi

International Conference on Design-Driven Innovation: New Challenges to Intellectual Property Protection WORLD INTELLECTUAL PROPERTY ORGANIZATION Ufficio Italiano Brevetti e Marchi

October 28 and 29, 2008, Turin (Italy) Centro Congressi Torino Incontra, Via Nino Costa 8 Technical Support by Tuesday, October 28th, 2008 Mr. Gong Baomin Speakers: Mr. Mario Barbuto 9.30 – 10.00 Director General, Industrial Design Mr. Gerhard Bauer President, Court of Justice, REGISTRATION Department, State Intellectual Chief Trademarks Counsel, Turin, Italy Property Office (SIPO), Beijing, Daimler AG, Stuttgart, Germany 10.00 – 11.00 People's Republic of China Mr. René Adda 11.00 – 11.30 OPENING CEREMONY Mr. Habip Hassan President and Director General, Coffee Break President,Turkish Patent Institute Lexon SA, Paris, France Opening addresses by: (TPI), Ankara. Turkey Mr. Francesco Lovo The Hon. Mr. Claudio Scajola Mr. Mario R. Aramburu Director of Research 11.30 – 13.00 Minister for Economic Development President, National Institute and Development, Mrs. Luisa Bocchietto Rome, Italy of Industrial Property (INPI), Pininfarina Extra, Turin, Italy President, Association for Industrial Mr. Francis Gurry Buenos Aires, Argentina Mrs. Laura Ceccherini Design (ADI), Milan, Italy Director General, World Mrs. Bennani Ilham Legal Affairs, Guccio Gucci Spa, Mr. Massimo Arlechino Intellectual Property Organization Head of Patent and Industrial Florence, Italy (WIPO), Geneva, Switzerland Design Unit, Moroccan Industrial Mrs. Elena Fantozzi President, Fondazione Valore Italia, Mr. Mauro Masi and Commercial Property Office Legal Affairs, Fiat Group Rome, Italy Secretary General, Presidency of (OMPIC), Casablanca, Morocco Automobiles, Turin, Italy Mr. Roberto Marcatti the Council of Ministers and Italian Mr. Angelo Ballarini Professor, Polytechnic Institute, Delegate for Intellectual Property 13.30 – 15.00 Chief Executive Officer, Faculty of Design, Milan, Italy The Hon. Lunch Break Offered by Ballarini SpA, Mantova, Italy Mrs. Patrizia Scarzella Mr. Sergio Chiamparino Chamber of Commerce of Turin Mr. Massimo Bortott Professor, University of Genova, Mayor, City of Turin and President Licensing Manager, Alessi SpA, Italy of the 2008 World Design Capital 15.00 – 16.00 Verbania, Italy Foundation, Turin, Italy Mrs. Maria Augusta Fioruzzi Mrs. Enrica Acuto Jacobacci Theme Two Eclettica-Akura Srl,Turin, Italy The International Protection Industrial Property Consultant, Introduced by: of design: The Hague System Rome, Italy Mr. Alessandro Barberis 13.00 – 15.00 and the Community Design 18.00 President, Chamber of Commerce, Lunch Break Offered by Reception Offered by WIPO Industry, Handicraft Moderator: Chamber of Commerce of Turin and Agriculture, Turin, Italy Mrs. Ludovica Agrò UIBM-MSE Wednesday, October 29th, 2008 15.00 - 17.00 11.00 – 11.30 Theme Four COFFEE BREAK Speakers: 9.30 – 11.00 Theme Three (cont) The Economic Value of Industrial Mr. Grégoire Bisson 11.30 – 13.30 Design: Valuation Models Head, International Registration Industrial Design, Innovation Theme One Systems Legal Service, Sector of and Intellectual Property Moderator: Protection and Enforcement Trademarks, Industrial Designs and Protection: Best Pratices of Industrial Designs. Geographical Indications, WIPO From the Institutional Sector Mr. Guido Bolatto Opening and Enlargement Mr. Andrea di Carlo Secretary General, Chamber of the Relevant Market: Director, Institutional Affairs and Moderator: of Commerce, Industry, Handicraft a Challenge to the National External Relations Department, Mr. Vittorio Faraggiana and Agriculture, Turin, Italy Based Protection Systems Office for Harmonization in the President, Association of Industrial Internal Market (OHIM) (Community Property Consultants, Milan, Italy Speakers: Moderator: Trade Marks and Designs) Mrs. Sara Giordani Mrs. Carlotta Graffigna Alicante, Spain Speakers: Patent and Design Valuation Expert, Executive Director-Advisor, WIPO Mr. Tom Dealessandri UIBM-MSE 16.00 – 18.00 Vice Mayor, City of Turin and Speakers: Theme Three Representative of Turin World Mr. Pier Angelo Biga Mrs. Ludovica Agrò Industrial Design, Innovation Capital 2008 Committee, Managing Partner, ICM Advisors, Director General, Italian Patent and Intellectual Property Turin, Italy Turin, Italy and Trademark Office, Ministry Protection: Case Studies Mr. Tonino Paris of Economic Development From the Businnes Community Coordinator, Arts, Design 17.00 (UIBM-MSE), Rome, Italy and New Technologies Section, Closing Remarks by: Mr. T.C. James Moderator: University “La Sapienza”, Rome, Italy Mr. Ernesto Rubio Director, Ministry of Commerce Mr. Francesco Antonioli Mr. Marco Ricolfi and Industry, Department of Journalist, “il Sole 24 Ore”, Professor, University of Turin, Assistant Director General, WIPO Industrial Policy & Promotion, Turin, Italy Faculty of Law, Turin, Italy Mrs. Ludovica Agrò, UIBM - MSE New Delhi, India Mr. Guido Bolatto, CCIAA, Turin