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COASTALANGLERMAG.COM 2019 MEDIA KIT FOR PRINT
• Lowest CPM in the outdoor industry • Available for FREE throughout A Fresh • The ability to GEO Target your ad every franchise territory placement. Choose Local, Regional, • Supported by local businesses, or National local tournaments, marinas, and Approach to • Loyal local readership in each local charter captains and guides in franchise territory every franchise territory the “Fishing • Practical and reliable localized • Loyal organic social media resource for anglers in each following in each franchise Magazine” franchise territory territory
n 2007, a humble little local fish- Iing magazine in Melbourne, Flor- ida discovered a unique publishing OUR MONTHLY EDITIONS model based on the franchise con- Big Bend, FL Brevard County, FL Daytona, FL Florida Keys, FL Ft. Lauderdale, FL Ft. Myers, FL
THE FLORIDA KEYS EDITION FORT LAUDERDALE AREA EDITION cept. It’s goal: Establish a network of BIG BEND EDITION FREE BREVARD EDITION FREE DAYTONA/NEW SMYRNA/DELAND EDITION FREE FREE FORT LAUDERDALE AREA EDITION FREE FREE
Coastal Angler Inside: Magazine's Paddlesports Review Outdoor Marlin, Sunglasses local fishing magazines and combine Apparel Best of Dorado Discovered! Sails & Mahi! Edition SUP Review FISHING TIPS ICAST Skinny + Baja's Inshore Charleston Water Monsters Convicts a common section of each magazine Tactics Surf Expo Summertime Deep-Drop in Orlando Offshore Sept. 5-8, 2018 that enabled advertisers to reach Grouper Palm Beach Local Enter International Local Local Destination: PROOF Fishing Reports PROOF PROOF Fishing Reports To Win Fishing Reports Los Suenos, Boat Show Catch Photos Catch Photos Catch Photos KAYAK Costa Rica March 28-31 News & Events News & Events News & Events www.CoastalAnglerMag.com/Contest PHOTO COURTESY OF MICHAEL L. GRANT PHOTO COURTESY OF JIMMY NELSON PHOTO COURTESY OF DAVE RADEBACH PHOTO COURTESY OF ERIC J. MCDONALD PHOTO COURTESY OF KACIE OLSEN “KNOCKOUTDOORS” PHOTO COURTESY OF JIMMY NELSON VOLUME 23 • ISSUE 281 JULY 2018 MARCH 2019 VOLUME 23 • ISSUE 282 AUGUST 2018 COASTALANGLERMAG.COM VOLUME 23 • ISSUE 290 APRIL 2019 VOLUME 23 • ISSUE 287 COASTALANGLERMAG.COM JANUARY 2019 VOLUME 23 • ISSUE 289 COASTALANGLERMAG.COM VOLUME 23 • ISSUE 283 SEPTEMBER 2018 COASTALANGLERMAG.COM FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE COASTALANGLERMAG.COM COASTALANGLERMAG.COM FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE more than one area without having FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE 0718_CAM_CVR.indd 5 6/17/18 10:41 AM 0319_CAM_CVR.indd 3 2/15/19 11:40 AM 0818_CAM_CVR.indd 5 7/17/18 1:58 PM 0419_CAM_CVR.indd 1 3/18/19 8:59 AM 0119_CAM_CVR.indd 2 12/13/18 11:30 AM 0918_CAM_CVR.indd 19 8/20/18 12:34 PM to place separate ads. The found- Lakeland, FL Greater Miami, FL Naples, FL North Central, FL Northeast, FL Greater Orlando, FL GREATER MIAMI EDITION GREATER ORLANDO EDITION ers of this simple publishing model LAKELAND & SUMTER EDITION FREE FREE NAPLES/MARCO/EVERGLADES/ESTERO/BONITA SPRINGS EDITION FREE NORTH CENTRAL FLORIDA/NATURE COAST EDITION FREE NORTHEAST FLORIDA EDITION FREE FREE
Gulf had no idea of the profound effect Rods Win a GEAR HOLIDAY & Tuna chance Guide Boats And HOLIDAY to fish GIFT GUIDE Motors Reels At Night with Skye GIFT GUIDE Reviews Burkhardt Edition Celebrating Our it would have on the publishing and Fish Tales Camping From And Costa Electronics Rica Edition Local advertising industry. By keeping Fishing Reports Catch Photos News & Events Skeeter Nosara Local Celebrates Billfish ENTER OUR SURF EXPO PROOF ENTER OUR Fishing Reports th 12 DAYS OF IN ORLANDO 12 DAYS OF Catch Photos 70 FISHMAS 2019 PREVIEW Anniversary Bonito JAN. 10-12, 2019 FISHMAS News & Events GIVEAWAY On The Fly PHOTO BY MIKEY ERICKSON PHOTO COURTESY OF RANDY KING PHOTO COURTESY OF TUCKER HARRIS @MACH1TUCK GIVEAWAY to the premise of a FREE local area PHOTO COURTESY OF BRETT MARTINA & FRANKLIN COUNTY TOURIST DEVELOPMENT COUNCIL PHOTO COURTESY OF LEONARD BRYANT PHOTOGRAPHY VOLUME 23 • ISSUE 276 FEBRUARY 2018 VOLUME 23 • ISSUE 286 COASTALANGLERMAG.COM DECEMBER 2018 COASTALANGLERMAG.COM VOLUME 23 • ISSUE 275 COASTALANGLERMAG.COM JANUARY 2018 FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE VOLUME 23 • ISSUE 274 COASTALANGLERMAG.COM DECEMBER 2017 VOLUME 23 • ISSUE 279 COASTALANGLERMAG.COM MAY 2018 FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE VOLUME 23 • ISSUE 280 COASTALANGLERMAG.COM JUNE 2018 FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE
1218_CAM_CVR.indd 11 11/14/18 10:31 AM 0218_CAM_CVR.indd 7 1/16/18 2:21 PM 0118_CAM_CVR.indd 9 12/13/17 1:27 PM 1217_CAM_CVR.indd 8 11/15/17 10:15 AM 0518_CAM_CVR.indd 18 4/17/18 3:10 PM 0618_CAM_CVR.indd 10 5/16/18 11:58 AM fishing magazine, while expanding Pensacola, FL/ Palm Beach County, FL Panama City, FL Alabama Sarasota, FL Tampa Bay, FL Treasure Coast, FL
PANAMA CITY & FORGOTTEN COAST EDITION the reach of the common pages, the PALM BEACH COUNTY EDITION ALABAMA/PENSACOLA EDITION SARASOTA/BRADENTON/VENICE EDITION FREE FREE FREE FREE TAMPA BAY EDITION FREE TREASURE COAST EDITION FREE magazine would retain it’s relevance Fall Redfish On Best Of ICAST Tampa's Fishing The Fly 1,000-lb. Treasures Hammerhead Sunglasses as a reliable resource for the local Fall's Kings of Review Topwater Fall Bonanza outdoor enthusiast while improving No-Pressure Grouper Redfish on Grouper & Snapper
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0119_TAM_CVR.indd 3 12/13/18 9:29 AM 1118_TAM_CVR.indd 9 11/14/18 10:14 AM 0617_CAM_CVR.indd 22 5/12/17 3:47 PM Angler to offer an ad at a substan- 1118_TAM_CVR.indd 3 10/18/18 11:22 AM 0517_CAM_CVR.indd 24 4/13/17 4:13 PM 0417_CAM_CVR.indd 25 3/16/17 11:02 AM Tidewater/ Outer Cape Fear/ Great Smoky Mtns. & Connecticut/ tially reduced rate compared to its Banks, NC Wilmington, NC The Upstate West Michigan Boston, MA Rhode Island TIDEWATER, VA/OUTER BANKS, NC EDITION WILMINGTON/MOREHEAD EDITION GREAT SMOKY MOUNTAINS & THE UPSTATE EDITION competitors. Producing a product at FREE FREE FREE WEST MICHIGAN EDITION FREE BOSTON EDITION FREE RHODE ISLAND EDITION FREE
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Today, Coastal Angler boasts more 0318_CAM_CVR.indd 23 2/15/18 1:14 PM 0317_CAM_CVR.indd 27 2/10/17 9:35 AM 0217_CAM_CVR.indd 34 1/16/17 12:01 PM national and regional advertising Puerto Rico/ Long Island, NY Greater Augusta, GA High Country, NC/TN Costa Rica Virgin Islands partners than any other magazine in LONG ISLAND, NY EDITION FREE GREATER ORLANDO EDITION FREE HIGH COUNTRY, NC/ NE TENNESSEE EDITION FREE COSTA RICA EDITION FREE VIRGIN ISLANDS & PUERTO RICO EDITION FREE
Inside: Banging Sunglasses Paddlesports Review the outdoor industry, and its position The Drums Of SUP Houma, La. Edition FISHING TIPS Skinny + Bucket List Winter Water Chrome In Destinations as the industry’s “BEST BUY” is indis- Upstate N.Y. Tactics Future Summertime Franchise Offshore Deep-Drop putable. Enter Grouper Local To Win Local Destination: Fishing Reports Fishing Reports KAYAK Catch Photos Catch Photos www.CoastalAnglerMag.com/Contest Los Suenos, News & Events News & Events PHOTO COURTESY OF JERAMIE VAINE Costa Rica VOLUME 23 • ISSUE 290 APRIL 2019 PHOTO COURTESY OF MICHAEL L. GRANT PHOTO COURTESY OF FISHING ADVENTURES WITH BRITTNEY PHOTO COURTESY OF DAVE RADEBACH THEANGLERMAG.COM FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE VOLUME 23 • ISSUE 273 COASTALANGLERMAG.COM NOVEMBER 2017 VOLUME 23 • ISSUE 281 JULY 2018 VOLUME 22 • ISSUE 264 COASTALANGLERMAG.COM JANUARY 2017 COASTALANGLERMAG.COM VOLUME 23 • ISSUE 287 COASTALANGLERMAG.COM JANUARY/FEBRUARY 2019 FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE If you’re not advertising in Coast- FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE 0419_TAM_CVR.indd 6 3/18/19 11:01 AM 1117_CAM_CVR.indd 30 10/16/17 11:03 AM 0718_CAM_CVR.indd 8 6/17/18 10:41 AM 0117_CAM_CVR.indd 36 12/12/16 11:24 AM 0119_CAM_CVR.indd 27 12/13/18 11:31 AM al Angler Magazine, you’re probably www.coastalanglermagazine.com | www.theanglermagazine.com | FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE spending more than you have to in or- 888 - 800 - 9794 | [email protected] der to reach your audience.
2 2019 MEDIA KIT I PRINT I COASTALANGLERMAG.COM • THEANGLERMAG.COM 350,000 Monthly Circulation
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Distributed in 35 Markets At Over 11,000 Distribution Sites Massive Monthly Content ach month our 30 plus Efranchisee co-publishers LET’S DO THE CONTENT MATH work with over a dozen lo- 35 Franchise Locations cal fishing guides and charter x 12 Local Forecast Writers captains to inform their local readership on ”what’s biting, 420 Fishing Forecast Articles where, when and how”. They + 12 Corporate Columns also publish tide charts, water 432 Articles Per Month tables and regulations to en- sure that their local publica- Pick up any local edition of “Coastal Angler Magazine” or our tion is a sought after resource interior freshwater version “The Angler Magazine” and you will be for the local angling commu- very well informed about the local fishing, the local tournaments, nity. the local boat shows or anything related to the local marine industry. Each month our corpo- That is the reason we have such a loyal localized readership. rate office works with 7 to 12 As an advertising partner, our readers identify with your national and regional columnists to provide editorial from product and your message reaches 10,000 local readers in 35 some of the best known writers in the industry. distinct markets each month.
EDITORIAL CALENDAR Content That Speaks Volumes.
JANUARY FEBRUARY MARCH APRIL “Winter Fishing / “Rods & Reels “Outdoor Apparel “Paddle Sports Gear Guide Edition” Edition” Edition” Edition” • Winter Gear Guide Review • Winter Fly Fishing • New Outdoor Apparel Trends • Propulsion Kayaks • Casting for Redfish • Catching Winter Cobia • Buying Online vs. Local Retailers • New SUPs • Cold Weather Gear • Rods & Reels Product Review • What’s Hot, What’s Not • Inflatables • Heads of Cold Steel • Easier Ice Fishing • The “Classics” • The Backpack Boat
MAY JUNE JULY AUGUST “Electronics / “Boats & Motors / Boating “Summer Fishing / “Technology / Camping Edition” Accessories Edition” Sunglasses Edition” Spearfishing Edition” • 10 Must Have Camping Items • 10 Must Have Boating Items • UV Protection Secrets • Dive Equipment Review • 5th Wheel vs. Motorhome • Boat Reviews • The Art of Sight Fishing • Spearing Tuna • Great Fishing Boats • Great Family Camping • Night Vision • Lobstering in the Florida Keys • Trailer Maintenance vs. Destinations • Sunglasses Reviews • Going Deep with Sheri Daye Replacement
SEPTEMBER OCTOBER NOVEMBER DECEMBER “Best of ICAST “Fly Fishing “Travel Destination / “Gifts for Anglers Edition” Edition” Holiday Gift Guide Edition” Edition” • • Costa Rica’s Eco Tourism • Fall Fishing and Hunting Fly Fishing • Stocking Stuffers for Anglers • The Adventure Angler • The Art of Sight Fishing • The Art of Fly-Tying • Holiday Gift Guide • The Return of the Santee • Night Vision • The Return of the Golden Trout • Christmas in Costa Rica • Fly Fishing Gear Review Cooper Legend • The Best Gift I Ever Received • Family Friendly Destinations
4 2019 MEDIA KIT I PRINT I COASTALANGLERMAG.COM • THEANGLERMAG.COM Our National Columnist Team FLY FISHING ON FLORIDA’S WATERS Outstanding
From huge makos off southern An author and an English pro- California to giant trevally out fessor at the University of Flor- of Christmas Island, Conway National ida, Kevin McCarthy loves fish- Bowman travels the globe ing, everything about fishing. catching anything that can Sometimes humorous, some- be caught with a fly rod. He times educational, and always holds the IGFA world record entertaining, his column On Circulation for redfish on a fly and shares Florida’s Waters delves deep his adventures, techniques and into the culture of fishing as Conway Bowman tactics with Coastal Angler Kevin McCarthy well as into the waters we fish. oastal Angler Magazine and its readers each month. Cfreshwater interior publication, The Angler Magazine, have emerged as one TIPS FROM A PRO FISH & FISHING of the largest outdoor publications in Bassmaster Elite Series Pro and Mark Sosin is an award-win- the country. With a combined national three-time Bassmaster Classic ning writer, photographer and qualifier Brandon Lester fishes television producer, but most readership of over a million per month at the pinnacle of bass tourna- of all he is a legendary angler. ments. With his column, Tips An inductee to the IGFA Hall and distributed to over 11,000 business- From a Pro, Lester details the of Fame, Sosin uses his incred- es in five regions, Coastal Angler Mag- tackle and techniques he uses ible base of knowledge and ex- to stay in the money on the perience to put anglers on fish azine and The Angler Magazine are the most competitive circuit in with his monthly column Fish Brandon Lester the world. Mark Sosin and Fishing. preferred resources for anglers and out- door enthusiasts. Each of our co-publisher franchise UNDER THE SEA ALASKA FISHING locations prints and distributes 10,000 One of the most recogniz- able names in diving, Sheri Chris Batin is the leading copies per month in their respective Daye holds multiple world authority on fishing in Alas- records as a freedive spear- ka. He is Editor-in-Chief of markets. Normally this will include fisher and is an expert in ev- Alaska Angler Publications, erything under the surface. author of Alaska’s best-sell- Her column Under The ing fishing books and a Our national advertisers can count Sea covers the spearfishing contributor of Alaskan ad- world for expert and novice venture travel articles for on the lowest cost per thousand in the divers, alike. Sheri Daye Chris Batin Coastal Angler Magazine. industry, combined with the largest distribution network in the industry. DESTINATION FISHING GHOST STORIES Award-winning writer Tom Die-hard flats angler and fly- Schlichter is a household name fisher Tom Karrow is also a distribution at 150-250 marine specific for northeastern anglers. His by- world-renowned researcher line has appeared in many out- who is exploring the history of businesses, Big Box stores, and wherev- doors publications, and Coastal bonefishing in the Bahamas. er outdoor enthusiasts frequent. Angler is bringing Schlichter to With his regular contribution, readers every month with his Ghost Stories, he gives accounts Our Unique business concept deliv- Destination Fishing column, of traveling the Bahamas to fish which highlights incredible fish- with the legendary guides who ers results. The co-publisher franchi- Tom Schlichter eries worldwide. Thomas Karrow built the industry. see provides the local editorial content within the format of a regional and na- tional publication. As such, our readers INSHORE FISHING EDITORIAL COORDINATOR can count on an informative publication Capt. Michael Okruhlik is a When he’s not planning, editing lure inventor, the owner of or writing for Coastal Angler, with new product reviews and field tests mycoastoutdoors.com and an award-winning outdoors jour- expert on inshore fishing, es- nalist Nick Carter is a regular from marine industry leaders, as well as pecially in the Gulf of Mexico. contributor to multiple fishing, destination fishing articles from around When it comes to redfish and hunting and fly fishing publi- seatrout, Okruhlik gets down cations. His book, “Flyfisher’s the world in the same publication as and dirty to provide the infor- Guide to North Carolina & mation that catches fish. Georgia,” is an encyclopedia of their local tide charts, local tournaments, Michael Okruhlik Nick Carter the region’s best trout fishing. and local catch photos. This model has enabled Coastal Angler and The Angler
RIGGING AND JIGGING EDITOR IN CHIEF Magazine to develop a loyal readership base and a huge following in all markets. Renown angler and lure in- Avid angler and outdoor en- ventor, Tim Barefoot, educates thusiast, Ben Martin, serves as Our national advertisers can count on readers on the techniques of Editor in Chief for both Coastal presenting lures for best catch Angler Magazine as well as its the lowest cost per thousand in the in- results. As the inventor of the interior freshwater component “weighted circle hook” Tim’s The Angler Magazine. From dustry with the largest distribution net- hands-on articles are intend- bass to billfish, Ben enjoys all work. Rest assured, Coastal Angler Mag- ed as a resource for anglers at aspects of covering the world Tim Barefoot any level. Ben Martin of fishing. azine and The Angler Magazine deliver the best bang for your advertising dollar.
COASTALANGLERMAG.COM • THEANGLERMAG.COM I PRINT I 2019 MEDIA KIT 5 We Own the Florida Market hat an enviable position it is to inform a marine industry advertiser base that Coastal Angler Magazine is the Wnumber one buy in the Florida market! With the highest number of anglers per state, the most fishing days per state, the most boats per state and the most diverse species per state, Florida is clearly, the #1 Fishing Market in the country. In ten years, Coastal Angler Magazine has become the dominant print media in the state of Florida. Not just by a little, but by a landslide. Take a look at the numbers:
Florida Sportsman...... 77,000 Florida Sport Fishing...... 70,000 Coastal Angler...... 180,000 * 2017 Global Research Study Can there really be any doubt on who occupies the #1 position in the #1 marine market in the US? 180,000 Copies per Month!
Pensacola/ Big Bend Alabama Panama City/ Forgotten Coast Jacksonville/St. N. Central/ Augustine Florida Franchise Nature Coast
Locations Daytona •Big Bend •Brevard Tampa Bay •Daytona Greater Orlando •Florida Keys Lakeland •Fort Lauderdale Brevard •Fort Myers •Greater Miami Sarasota/Bradenton Treasure Coast •Lakeland •Naples Fort Myers •Jacksonville/St. Augustine Palm Beach Co. •N. Central/Nature Coast Fort Naples Lauderdale •Orlando (Greater Orlando) •Palm Beach County 10,000 Greater Miami •Panama City/Forgotten Coast •Pensacola/Alabama Copies •Sarasota/Bradenton •Tampa Bay per Franchise Florida Keys •Treasure Coast
6 2019 MEDIA KIT I PRINT I COASTALANGLERMAG.COM • THEANGLERMAG.COM cation and your budget. The Coastal An- loyalty and identification of the reader. A gler Magazine concept, based on locally There is appeal for regional publications, owned and operated franchise locations, but there is not the loyalty and commu- sharing common pages has now enabled nity affiliation inherent with local pub- Revolutionary advertisers the ability to choose local, lications. Conversely, national publica- regional or national exposure within the tions serve a broader purpose for the Concept same magazine. The inherent strength of reader, exposing them to concepts be- he history of American business the local market publication has always yond their local community. The adver- Thas always revolved around inven- been its loyal readership base. A local tiser base that aligns itself with the na- tion, change and adaptation. With few tional publication will normally find it exceptions the publishing industry has Advertisers can strengthen their impractical to try to reach its audience remained relatively unmodified for the through local publications. local dealer’s exposure by having past two hundred and fifty years. The Today, within the Coastal Angler Mag- prevailing print concept has been based their national ad also appear in azine publishing concept, national and on local, regional or national readership. the same publication that the regional advertisers can strengthen their Successful local publishers often evolved local dealer’s ad appears in. local dealer’s exposure by having their their publications to regional readership. national ad also appear in the same pub- Successful regional publishing concepts lication that the local dealer’s ad appears often evolved to national readership readership base views the publication in. This strengthens the impact of the platforms. The choice for the advertisers more as a local resource, aligned with its dealers’ marketing effort. This is a rev- followed the readership platform of the local community and local values and olutionary concept never before seen in publisher. Reach a local reader, a region- nuances. Regional publications draw on the publishing industry. One publication al reader or reach a national readership a broader readership and provide a more with local, regional and national adver- base depending on your choice of publi- general appeal, thus losing some of the tising in the same magazine.
A Grass Roots Approach to Building Brand Loyalty Becoming part of the Coastal Angler and The Angler Magazine Team provides your company with access to our loyal readership.
DEMOGRAPHICS
Average Days of Fishing Yearly Age of Reader...... 82% at 35+ years old 60 Days or More.....33.6% Gender of Reader...... 82% are Male
Own86% truck, van, Own72% 2 or more ...... 18% are Female or SUV automobiles College/Post-graduate Degree...... 35% 68% Average Reader Income...... $82,301 Own a boat Own36% 2 or more boats Income Over $100,000...... 14.5% Plan On Buying a Boat In The Next 18 Months...... 29% Home Ownership of Readers...... 79.5%
95.1%Readers’ boats 81.3%Trailer their boat to 41.6%Readers own 11 or 34.7%Readers own 11 or 85%Fished in the use an outboard different fishing locales more fishing rods more fishing reels last 30 days
COASTALANGLERMAG.COM • THEANGLERMAG.COM I PRINT I 2019 MEDIA KIT 7 changes in the last ten years, and if today you’re using the same How Do Publishers criteria for your publishing partner choice, you’re not investing your print dollar as well as you could or should. But hey, if price doesn’t matter and number of eyeballs is not important, then Determine Ad Cost? sleep well, you cannot make a mistake and you are in such an he subject of advertising rates has long confounded the enviable position that it contradicts standard Keynesian eco- Tadvertising buyer. Most industries have a standard for- nomics. You have arrived. You can do no wrong. God bless you, mula that determines the price of a product in that indus- because you are obviously operating in some kind of superior try. It would appear that publishing and advertising rates realm that the majority of ad buyers only dream of being in. do not have a commensurate formula for determining the
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It is based on:
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• How many readers you’re reaching R c n e I • The quality or demographics of the reader that you se s ar ce are reaching ch Servi • The ratio of editorial verses ad space (the exclusiveness) 2017 Media Comparison Study of the publication Global Research Study of publication in values for • The Geographics of the publication (where your readers are located) Cost Per Thousand (CPM) From Lowest to Highest. • The prestige of the writing staff PUBLICATION Circulation Rate CPM • Number of years in business Coastal Angler Magazine...... 350,000...... $7,294...... $21.00 • The quality of paper and ink Great Lakes Scuttlebutt ...... 100,000...... $3,400...... $34.00 Bassin...... 220,000...... $8,200...... $37.27 What Determines the Price That Georgia Outdoor News...... 45,208...... $1,744...... $38.57 A Magazine Charges For An Ad? Florida Sport Fishing...... 70,000...... $3,149...... $44.98 Louisiana Sportsman...... 31,500...... $1,824...... $57.90 It would appear that it is simply based on a “hilly nilly” for- Michigan Outdoor News...... 24,612...... $439...... $58.46 mula of what a publisher asks, and of course, what the adver- Carolina Sportsman (combined NC & SC)...... 29,258...... $1,839...... $62.85 tiser is willing to pay. At Coastal Angler Magazine, we believe the price should be Game and Fish (IM)...... 413,182...... $26,249...... $63.52 based on circulation. If you want to reach more people you Ohio Outdoor News...... 22,108...... $1,439...... $65.08 should be charged more than if you are willing to reach less Alabama Outdoor News...... 9,143...... $662...... $72.40 people. Right? Simple, isn’t it? But that is not the case in the In-Fisherman (IM)...... 197,533...... $14,885...... $75.35 outdoor publishing industry. The range of cost to reach 1000 Woods-N-Water News (Michigan)...... 15,000...... $1,235...... $82.33 readers varies from a low CPM of $17 per thousand to a high Florida Sportsman ...... 77,000...... $6,500...... $84.41 of $235 per thousand. How can that be, you might ask. That Fly Tyer ...... 34,000...... $3,030...... $89.11 range is extraordinary, we simply do not have an answer for On the Water...... 55,630...... $5,106...... $91.78 you on how much a full page ad in a marine oriented publica- Bassmaster...... 500,000...... $47,660...... $95.32 tion should cost. It’s really incredible, the price that one mag- Guns & Ammo (IM)...... 386,190...... $40,919.... $105.95 azine charges for a full page ad versus what another charges, Mississippi Sportsman...... 9,011...... $1,103.... $122.40 it is so beyond belief that it’s not really discernible. Fly Fisherman (InterMedia)...... 76,597...... $9,800.... $127.94 When viewed from outside of the box, the current differen- Outdoor Life...... 750,000...... $100,000.... $133.33 tial is absurd.. The most recent Global Research Study on the top 40 titles in the outdoor industry showed the variance in Field & Stream...... 1,000,000...... $138,100.... $138.10 the price of a full page ad to range from an astronomical high American Angler...... 32,000...... $4,570.... $142.81 of $130,000 per page, to an industry low of $1,300 per page Soundings...... 40,000...... $5,967.... $149.17 and circulation had very little to do with the price. How can Gray’s Sporting Journal...... 32,302...... $4,990.... $154.47 that be, you might ask. Once again, we cannot tell you why. Pacific Coast Sportfishing ...... 24,045...... $4,085.... $169.88 That’s simply the way it is in the marine publishing industry. Sport Fishing (Bonnier)...... 80,000...... $18,535.... $231.68 If you or your media buyer has not run a CPM calculation on Saltwater Sportsman (Bonnier)...... 125,000...... $29,892.... $239.13 your print buy decision, you may have missed one of the most Boating (Bonnier)...... 140,000...... $48,632.... $347.37 important factors in your print buy criteria. It’s all about the Marlin (Bonnier)...... 40,000...... $14,152.... $353.80 number of eyeballs. The industry has gone through dramatic
8 2019 MEDIA KIT I PRINT I COASTALANGLERMAG.COM • THEANGLERMAG.COM 2019 MEDIA KIT FOR DIGITAL Digital Overview
@CAMTAMagazine @CAMTAMagazine @coastalanglermag
Audience Profile oastal Angler’s digital audience rep- Within Coastal Angler’s audience are anglers of various skill-levels, brand Cresents active, passionate anglers affinities and purchase intent. Using research and database management, that can be targeted to fit your detailed we can identify, surface and activate high-value enthusiasts across all of needs as a brand. This information is our media channels in order to drive tangible results. representative of our total audience across all media channels. Average Household Income 101K+ 18% 80-100K 14% 35-80K 68% 114,000 Average Monthly Page Views 3.19 Pages Per Session Average Readership Age (755,741 Yearly) 81,000 Custom Email Subscribers 18-34 35% 35-64 47% Other 18% 230,000 Average Annual Sessions 105,000 Social Media Audience Fished in the Last 30 Days 85% Male 78% Female 22%
Digital / 80,000 Custom Email Subscribers Email Display NEWSLETTER AD Coastal Angler’s digital audience is a very NEWSLETTER AD active and engaging community. Now 728 X 90 NEWSLETTER AD you can reach new market share and E-BLAST AD IMAGE & CTA exposure by advertising in one of the most E-BLAST AD proven forms of digital marketing: email. WITH PARAGRAPH With original content and stories, our Newsletters and E-Blasts are a welcome 358 X 138 sight in e-mail in-boxes across the country. (WITH 200 WORD PARAGRAPH) 138 Packages X Newsletter 358 Your products/offers are seamlessly displayed within highly relevant content OR and linked directly to your store. 600 X 600 (WITH 100 WORD 230 E-Blast PARAGRAPH) Exclusively focused placement with X 289 editorial content, linked directly to your store or website.
COASTALANGLERMAG.COM • THEANGLERMAG.COM I DIGITAL I 2019 MEDIA KIT 9 2019 MEDIA KIT FOR DIGITAL A Highly Engaged Digital Following and A Truly Organic and Loyal Social Media Platform.
Digital Display RIGHT RECTANGLE AD LEADERBOARD AD Coastal Angler brings you the best BRAGBOARD LEADERBOARD information on local destinations, tactics and techniques to help 728 X 90 1134 X 107 passionate fisherman of all skill levels. Reach Your Target Audience with Visually Engaging Display Ads. 10 SECOND CLIP Social Media Display Partners gain access to Coastal Angler’s desirable social fans and followers through a new-to-market sponsorship of its high-performing Facebook posts. 300 X 250 These co-branded social posts drive higher click-through rates, as well as increased engagement and sharing of brand partner messaging. Packages
Organic Post - (1200 X 628) 348 X 280 Organic content is intended to boost and expose your brand in consistent and authentic ways. 300 X 400 • Provides natural exposure E-MAG PAGE • Consistent posting means top of mind awareness • Leverage Coastal Angler’s highly FEATURED CONTENT engaged audience FEATURED VIDEO AD 300 X 250 Advertising - (1200 X 900) SKYSCRAPER AD Social Advertising has an immediate BRAGBOARD PAGE impact of aggressive exposure by targeting users that fit in your desired network. 300 X 400 • Target new users with co-op 300 X 250 branding • Ads only display to desired users • Strong Sales message • Great for Product/Offer promotions
10 2019 MEDIA KIT I DIGITAL I COASTALANGLERMAG.COM • THEANGLERMAG.COM 2019 Print Advertising Rates
NATIONAL 350,000 Circulation Reach all markets DOUBLE E-Magazines SIZE FULL FULL HALF QUARTER EIGHTH BACK COVER PAGE
(1x) 4-COLOR RATE $12,379 $7,294 $3,912 $2,225 $1,227 $9,617
FLORIDA REGIONAL 180,000 Circulation Reach all Florida markets DOUBLE SIZE FUL L FULL HALF QUARTER EIGHTH PAGE
(1x) 4-COLOR RATE $7,000 $3,350 $1,799 $1,025 $562 All print advertisers are included in e-magazines LOCAL 10,000 Circulation Reach any local market with hyperlink to your DOUBLE SIZE FULL FULL HALF QUARTER EIGHTH website – for free! PAGE
(1x) 4-COLOR RATE $1,800 $1166 $626 $357 $196 *Proudly agency commissionable
2019 Digital Advertising Rates DIGITAL DISPLAY PRICING PRINT/DIGITAL BUNDLES
UNIT SIZE COST COST QUARTER PAGE PRINT (National) (Local) PICK 1 DIGITAL AD SIZE IMPRESSIONS COST Leaderboard 728 x 90px $14 CPM $14 CPM Digital Ad (Rectangle) 300 x 250px 3K $2,000/Month Right Rectangle 300 x 250px $13 CPM $13 CPM Digital Ad (Leaderboard) 728 x 90px 5K $2,000/Month Skyscraper 300 x 400px $10 CPM $10 CPM Bragboard Leaderboard 1134 x 107px $10 CPM $10 CPM HALF PAGE PRINT PICK 2 DIGITAL ADS SIZE IMPRESSIONS COST Pop-Up Email Subscribe 700 x 400px $8 CPM $8 CPM Featured Video 348 x 280px +/- $25 CPM $25 CPM Digital Ad (Rectangle) 300 x 250px 6K $3,500/Month Featured Content $10 CPM $10 CPM Digital Ad (Leaderboard) 728 x 90px 9K $3,500/Month Takeover Pop-Up 1000 x 600px $35 CPM $35 CPM Digital Ad (Bragboard) 1010 x 107px 12K $3,500/Month Full Page Skin Wrapper 300 x 250 $1K/Day $200/Day FULL PAGE PRINT Bragboard Page 300 x 250 $10 CPM N/A PICK 3 DIGITAL ADS SIZE IMPRESSIONS COST e-Mag Page (Rectangle) 300 x 400 $10 CPM N/A Digital Ad (Rectangle) 300 x 250px 11K $6,500/Month e-Mag Page (Skyscraper) 348 x 250 $10 CPM N/A Digital Ad (Leaderboard) 728 x 90px 17K $6,500/Month Digital Ad (Bragboard) 1010 x 107px 20K $6,500/Month DIGITAL / EMAIL DISPLAY PRICING Digital Ad (Takeover Pop-Up) 1000 x 600px 10K $6,500/Month
UNIT SIZE COST NATIONAL Newsletter 138-358px / $199/Month 4 Sponsors per Email AD SUBMISSION GUIDELINES 230 x 289px w/200 words Required format for print ads: Adobe PDF file all advertising E-Blast 600 x 280px + Paragraph / $1K/Month 1 Sponsor per E-Blast submitted should be created to exact size specifications and be in CMYK color format 300 dpi. All assets due by the 10th of the month 600 x 600px 100 words for the following month edition. LIVE AD SIZE WIDTH HEIGHT SOCIAL MEDIA DISPLAY PRICING FULL PAGE BLEED Trim Size: 8.125” 10.875” UNIT SIZE TYPE LOCAL NATIONAL Bleed Size: 8.625” 11.3975” All Platforms 1200 x 628px Organic (followers) $100/Month $1K/Month Live Area Size: 7.625” 10.375” (4 Post/Month) FULL PAGE NON-BLEED 7.625” 10.375” 1/2 PAGE HORIZONTAL NON-BLEED 7.625” 5.0125” All Platforms 1200 x 900px Advertisement $100/Month $1K/Month 1/2 PAGE VERTICAL NON-BLEED 3.7625” 10.375” (New Leads-Targeted (1 Post/Month) 1/4 PAGE NON-BLEED 3.7625” 5.0125”” Audience) 1/8 PAGE NON-BLEED 3.7625” 2.48”
COASTALANGLERMAG.COM • THEANGLERMAG.COM I PRINT/DIGITAL I 2019 MEDIA KIT 11 888-800-9794 [email protected] | coastalanglermag.com | theanglermag.com