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MARKETPLACE 2021 Bassmaster Marketplace National Advertising Rates 2021 MARKETPLACE 2021 Bassmaster Marketplace National Advertising Rates 515,000 RATE BASE 9x/year FREQUENCYRATE BASE: 500,000 FREQUENCY: 9x/year Bassmaster Magazine Launched in 1968 as the membership magazine of the Bass Anglers Sportsman Society, Bassmaster is the ultimate authority on bass fishing for anglers of every skill level. Each issue is a must-read for a broad community of fishing enthusiasts covering topics such as: The Worldwide Authority On Bass Fishing Classic Preview 2020 • How-to fishing techniques • The latest new gear options and gear overviews • Suggestions of the best places to fish • Interviews with pro anglers • The science behind fishing and more 2021 RATES 1971 2020 Unit Size 1X 3X 6X 9X Page Page $9,930 $9,630 $9,220 $8,730 ◗ Legends Look Back ◗ Fan-a-palooza Largemouth 1/₂ $5,450 $5,290 $5,060 $4,790 ◗ Favorite Moments Smallmouth 1/₄ $2,720 $2,650 $2,540 $2,410 Crappie 1/₈ $1,370 $1,320 $1,270 $1,200 Who Will Win On Breaking Down The Big G? Guntersville Shad 1/₁₆ $690 $660 $630 $590 All orders are noncancelable after closing date. No penalty for ads that bleed. MARKETP 2021 Bassmaster Marketplace Advertising Due Dates Estimated Advertising Ad Material Inserts Begin In-Home Closing Due Due Mailing (Start) Jan/Feb 11/18/20 11/20/20 12/04/20 12/20/20 1/05/21 Classic Preview 1/04/21 1/06/21 1/15/21 1/31/21 2/13/21 March 1/25/21 1/28/21 2/05/21 2/21/21 3/06/21 April 2/15/21 2/18/21 2/26/21 3/14/21 3/27/21 May 3/15/21 3/23/21 4/02/21 4/18/21 5/01/21 June 4/14/21 4/16/21 4/30/21 5/16/21 5/29/21 July/Aug 5/12/21 5/14/21 5/28/21 6/13/21 6/26/21 Sept/Oct 7/14/21 7/16/21 7/30/21 8/15/21 8/28/21 Nov/Dec 9/15/21 9/17/21 10/01/21 10/17/21 10/30/21 Ad Specifications Publication Trim Size: 7.875" X 10.5" | Perfect Bound / Inserts Jog To The Foot “Shad” “Shad” 1.5" x 2.0625" 1.5" x 2.0625" or or 3.125" x 1" 3.125" x 1" “Smallmouth” 3.125" x 5" “Crappie” 3.125" x 2.0625" “Largemouth” 6.125" x 5" Full page with “Marketplace” sidebar 6.5" x 9.75" | Full page without “Marketplace” sidebar 7.875" x 10.5" 2021 Bassmaster Editorial Calendar JANUARY/FEBRUARY Editorial focus: Hot Winter Tactics; Tactical Clothing For Cold Weather CLASSIC PREVIEW Editorial focus: The Bassmaster Classic Will Be Bigger In Texas; Recap Of The 2020 Elite Series Season Special section: Bassmaster Classic Preview MARCH Editorial focus: Best Baits And Best Bets For Spring Bass APRIL Editorial focus: In Search Of Your Personal Best; Where, When And How To Catch A Giant MAY Editorial focus: Bassmaster Classic Recap JUNE Editorial focus: The Hottest Baits And Patterns For Warming Weather Special section: No-Motor Bassing (By Kayak, Bank, Waders Or Tube) JULY/AUGUST Editorial focus: Bassmaster’s 100 Best Bass Lakes And Other Destinations For Bass Anglers SEPTEMBER/OCTOBER Editorial focus: What Makes A Great Fall Fishery And The Lures That Dominate Autumn NOVEMBER/DECEMBER Editorial focus: Buyer’s Guide From ICAST 2021 (Just In Time For Christmas) Special section: 2021 Elite Series Angler Of The Year And Elite Series Season Recap Please Note: Our editorial calendar is subject to change. 2021 B.A.S.S. Times Marketplace National Advertising Rates 100,000 SUBSCRIBERS 12x/year FREQUENCY RATE BASE: 500,000 FREQUENCY: 9x/year B.A.S.S. Times Magazine First published in 1989, B.A.S.S. Times offers news and information written and edited for serious bass anglers. Each monthly issue contains a mixture of how-to articles Gross charges back and news about tournaments, B.A.S.S. Nation and at conservation issues. Eufaula 2021 RATES Unit Size 1X 3X 6X 9X Page Page $3,470 $3,360 $3,220 $3,050 Largemouth 1/₂ $1,900 $1,850 $1,790 $1,680 Smallmouth 1/₄ $960 $930 $880 $840 Carolina rig Crappie 1/₈ $480 $470 $440 $420 advice from the pros Shad 1/₁₆ $240 $230 $230 $220 All orders are noncancelable after closing date. No penalty for ads that bleed. 2021 B.A.S.S. Times Marketplace Advertising Due Dates Advertising Ad Material Begin Estimated Closing Due Mailing In-Home (Start) Jan 11/19/20 11/21/20 12/20/20 1/05/21 Feb 12/21/20 12/28/20 1/24/21 2/06/21 March 1/21/21 1/25/21 2/21/21 3/06/21 April 2/18/21 2/22/21 3/21/21 4/03/21 May 3/22/21 3/24/21 4/18/21 5/01/21 June 4/15/21 4/19/21 5/16/21 5/29/21 July 5/13/21 5/17/21 6/13/21 6/26/21 Aug 6/17/21 6/21/21 7/18/21 7/31/21 Sept 7/15/21 7/19/21 8/15/21 8/28/21 Oct 8/19/21 8/23/21 9/19/21 10/02/21 Nov 9/16/21 9/20/21 10/17/21 10/30/21 Dec 10/14/21 10/18/21 11/14/21 11/27/21 Ad Specifications Publication Trim Size: 10.5" X 13.75" | Saddle stitch | Inserts Jog To The Foot | Self Cover “Shad” 3.125" x 1" “Smallmouth” “Smallmouth” 3.125" x 5" 3.125" x 5" “Crappie” 3.125” x 2.0625” “Shad” “Shad” 1.5" x 2.0625" 1.5" x 2.0625" “Shad” “Shad” 3.125" x 1" 3.125" x 1" “Largemouth” “Smallmouth” 6.0625" x 5" 3.125” x 5” Full page 6.5" x 9.75" 2021 B.A.S.S. Times Editorial Calendar JANUARY Savvy Strategies For The Post-Front Funk FEBRUARY Nonrandom Junk Fishing MARCH (PRE-CLASSIC) A Finesse Approach To Sight Fishing APRIL Strategies For The Coming Shad Spawn MAY Matching The Hatch With Topwater JUNE Humps, Roadbeds And Ledges JULY Night Fishing For Spotted Bass AUGUST The One-Hour Sunrise Window For A Giant SEPTEMBER Following The Fall Migration OCTOBER Dirt-Shallow Tactics For Fall NOVEMBER Bassmaster High School All-Americans DECEMBER Super-Slow Tactics For Super-Cold Days Please Note: Our editorial calendar is subject to change. 2021 B.A.S.S. Marketplace Contact & Specs The Power Of The MARKETPLACE AD SPECIFICATIONS Bassmaster Brand: AD GUIDELINES Reaching 27MM consumers — from the novice angler to the avid pro — Bassmaster • PDFx1a or press-ready PDF are the preferred file types. is the source for bass fishing across the • Can also take AI, EPS, TIF & JPG (as long as they are globe. Rich in legacy, Bassmaster advances 300 dpi in resolution at actual printed size). the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through our SEND AD FILES TO: 360º media outlets — magazines, television, [email protected] radio, website and social media. Offering real-time coverage of the events in a variety of platforms, Bassmaster hosts an expansive tournament circuit for all ages and abilities which culminates with the annual Bassmaster Classic® — the world MARKETPLACE: Our shopper section in every issue championship of bass fishing. More than of Bassmaster and B.A.S.S. Times is an opportunity to 50 years of bass fishing expertise has promote your brand to avid fishermen at a rate you positioned Bassmaster as the leader of all can afford. things bass fishing — the places, the tools, the techniques, the fish, the tournaments For details, contact: and conservation. KATIE HAGAN Marketplace Manager 251-802-4994 [email protected].
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