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Kodakery; Vol. 8, No. 20; May 18, 1950

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Kodakery; Vol. 8, No. 20; May 18, 1950 Gigantic Colorama Thrills Throng At Grand Central It was a thrilling moment in Grand Central Station Monday A NEWSPAP COMPANY when t h e curtains parted and revealed' for the firs t time Kodak's breathtaking Colorama. High upon the East Balcony it stands . .. 18 feet tall and 60 feet long... r-------------­ Vol. 8, No. 20 Copyright 1950 by Eastman Kodak Company, Rochester, N. Y. May 18, 1950 the world's largest transpa rency. perts to answer questions and solve Behind this gigantic full-color the public's photographic problems. picture is the Kodak Photo Infor- The Center holds a completely­ mation Center, whose opening co- fitted kitchen darkroom; a display incided with the unveiling of the of photographic equipment and ac­ El( Reports Colorama. cessories, both still and movie; Speaker at the opening cere- color transparencies and prints, monies was Adolph Stuber, Kodak including some 30 by 40 full-color 1st Quarter vice-president in charge of sales transparencies. It also contains a nd advertising. outstanding black-and-white prints The transparencies which com- and features·a continuous show of prise the gigantic Colorama were full-color slides for children ac­ Earnings made at Kodak Park on a special compa nying their parents. First quarter earnings of the new color film which comes in rolls The Colorama can be viewed Company total $10,591,051. They 20 inches wide and 200 feet long. from almost any point in the m ain are off 1.3 per cent from the The original color negatives were concourse at Grand Central. The $10,732,854 in the first quarter of enlarged about 44 times. Thereby, Center is r eached either by the 1949. the image on a strip of film a half- stairway or by elevators. The 1950 earnings are equivalent inch wide and 5 inches long is en­ to 76 cents a share on the com­ larged to 19lh inches wide by 18 0 1 Ph Grand Opening-AdStub er, Ko- mon stock. This compares with 81 feet long. cents a share in the fi rst quarter To give some idea of the size d ak v ice -president, r ight, speak s at the unveiling of the Coloram a. of 1949 on the smaller number of of the huge transparency . the shares then outstanding. head of the little girl on the left Below, Valentino S arra. w ho took the Colorama pictu re, chats with The regular quarterly dividend side of the Colorama measures of llh per cent $(1.50) on the pre­ some 4 feet from chin to forehead. W. B. Potter, director of a dvertis­ ing operations. Below, right. is ferred stock and a dividend of 40 Strips Spliced Photo Center information d esk. cents a sha re on the common was declared by the Board of Directors. After the special color positive Both a re payable July 1 to stock­ film was developed and dried, the holders of record June 5. continuous roll was cut into 18- Sales, announced previously, foot strips, which were m atched , were $85,086,478 for the quarter, trimmed and spliced to form one down about 6 per cent from the continuous film 60 feet long. first quarter of 1949. The transparency was transport­ ':{'he above earnings and sales ed to Grand Central on a spool 20 figures for 1949 have been adjusted feet wide. A special track was built to the Company's new basis of across the front of the Colorama. consolidation, which includes only Two cars transported the huge subsidiaries operating in the Unit­ spool, unrolling the transparency ed States. as they moved along. Commenting on trends of the The transparency is lighted by Compa ny's business for the first more than a mile of cold-cathode quarter of 1950, Perley S. Wilcox, tubes. chairman of the b oard , said: The Photographic Information "Out· first quarter sales of pho­ Center occupies some 5000 square tographic fi lms, papers, and chemi­ feet of floor space in the b alcony cals were good, about equal to behind the transparency. It is sales in the first quarter of 1949. staffed by specially-trained ex- These products are made at our Kodak Park plant in Rochester . "The products of our Tennessee Girl Captures Eastman Corporation plant in Kingsport--<:ellulose acetate yarn Grand Prize (Continued on Page 4) A 16-year-old Pittsburgh girl won the Grand Prize in the 1950 National High School Photograph­ ic Awards. Goodbye Sample Trunks ... V ieYiers Do It Better She is Georgia Harwood, a student at Madeira School, Green­ way, Va. The Grand Prize is $500 Three big, heavy trunks are a lot to be lugging around . .. and Georgia receives an additional But that's what the salesmen for John Dr itz a nd Sons, Inc., used to do. $100 for first prize in the class for Used to, that is, until Eugene Dritz got a n idea. Now all they take is pictur es portraying everyday life. a Kodaslide Table Viewer and a box of slides. A total of $3500 went to high Dritz is one of the nation's large manufacturers of needlepoint and petit­ school students all over the coun­ point, a nd those three big trunks held some 600 samples of all their pat­ try in the competition sponsored terns. They weighed several hundred pounds. The entire outfit now weighs by Kodak. a scant 26 pounds. Georgia was the first girl to cap­ ture the Grand P rize since this Dritz credits the new sales technique with savin g money, increasing competition was originated. She sales a nd giving better service to more customers. calls her sn apshot "Summer Surf." No longer are sample rooms needed to show the goods . buyers don 't It shows three of her girl friends have to leave their stores or offices ... a nd the line can be shown to the running barefoot along the beach. actual salespeople. It was taken last summer while The ta ble v iewers aren 't the only Kodak products that figure in the deal she was vacationing at Fire Island. .. Dritz used Kodachrome Film to make their slides. All their samples Unanimous Choice were photographed, against a contrasting color. The result was a beautiful eye-catching transparency. ' Th e snapshot was the unanim­ Their customers like the idea. They can look at the slides quickly or ou s choice of the judges. In their leisurely. Gone is the time-consuming job of wading through piles of samples. opinion it was a very appealing and typical snapsh ot, well com ­ The slides are arranged by price and type of material. Customers may posed and featurin g natural, un­ see only a. pa rticular price range or the entire line, posed action . as they w1sh. Georgia, who has been tak ing Most important, their orders are just as large ... pictures sin ce sh e was 13, was and in many cases larger. They get more orders, photographer for the school year­ too . a nd it costs them less to obtain them . book last year. This was her first In the past, when a new product was planned, as entry in competition. Asked wh at much as six months elapsed before samples were she planned to do with the $600, in the salesmen's hands. Now they get a transparency Georgia replied: as soon as a sample is received and approved, and, " Guess I'll put it in the bank as a result, salesmen can start immediately to take for the tim e being." advance orders. 0 Judges for the competition were Occasionally, too, thieves broke into cars and took Slide Selling _A b v e. a C. K. Eaton, nationally known salesm an for all the samples. It was weeks before the salesmen John Dritz and Sons, Inc.. shows photographer and director of the could be re-equipped. Even if the viewer and slides photography departmen t of the his company's line of products to are stolen, a complete ou tfit is in the salesman's a buyer, using a Kodaslide Table Art Center School in Los Angeles; hands in a few days. Dr. J oseph M. Murphy, director Viewer . At le ft. Suzanne Vacanti, of Columbia University Scholastic Some of the samples were costly-as much as $100 Dept. 23-60 at Hawk-Eye, is in­ P ress Association, and Kenneth W. apiece-and it was expensive to equip salesmen. In specting some v iewers. She and Williams, m anager of the Kodak fact, the sale of the samples carried by them more the others at H-E working on the P hotographic Illustrations Div. than paid for the viewers, film, slides, boxes, etc. viewe rs m ade it possible for the Others receiving firs,t prizes in To sum it all up in Eugene Dritz' own words: Dritz salesm e n to lighten their (Continued on P age 4) " . .. this photographic technique has come to stay." L..::ll..:•iii:::.I•!I!:...L..iilll!~ load and sell more products. 2 KODAKERY May 18. 1950 Earl Roper, EK Technical Representative, Honored by Philadelphia Photographers Kodaker Life Membership Cited- Awarded 1st Time Earl Roper. left. a ccepts an Earl C. Roper, Koda k technical hon orary life representative, has been awarded membership in the first honorary life membership th e Guild of in the Gu ild of P rofessional Pho­ Professional tographers. Photographers It was presented at the fourth of Philadelp h ia annual exhibition and banquet in from Rudy Philadelphia with Roper as special Foschi.. at the guest. Roper was recognized for Teachers Study Industry _An e xh ibit .
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