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Value Mapping – Critical Business Architecture Viewpoint Download this and other resources @ http://www.aprocessgroup.com/myapg Value Mapping – Critical Business Architecture Viewpoint AEA Webinar Series “Enterprise Business Intelligence” Armstrong Process Group, Inc. www.aprocessgroup.com Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 2 About APG APG’s mission is to “Align information technology and systems engineering capabilities with business strategy using proven, practical processes delivering world-class results.” Industry thought leader in enterprise architecture, business modeling, process improvement, systems and software engineering, requirements management, and agile methods Member and contributor to UML ®, SysML ®, SPEM, UPDM ™ at the Object Management Group ® (OMG ®) TOGAF ®, ArchiMate ®, and IT4IT ™ at The Open Group BIZBOK ® Guide and UML Profile at the Business Architecture Guild Business partners with Sparx, HPE, and IBM Guild Accredited Training Partner ™ (GATP ™) and IIBA ® Endorsed Education Provider (EEP ™) AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 3 Business Architecture Framework Business Architecture Knowledgebase Blueprints provide views into knowledgebase, based on stakeholder concerns Scenarios contextualize expected outcomes of business architecture work Also inform initial selections of key stakeholders and likely concerns AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping BIZBOK Guide Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 4 Value Map – Definition “A visual depiction of how an organization achieves value for stakeholders within the context of a given set of business activities” Provides “outside-in” view of value delivery Describes value items exchanged between an organization and key external stakeholders (customers, partners, constituents) Value defined as “the benefit that is derived by an organization’s stakeholders while interacting with that organization” Also can be used to understand value from internal stakeholder perspective Several variations: value chain, value stream, value network Often mapped to other content such as capabilities, product, business units AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping BIZBOK Guide Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 5 Value Chain – Michael Porter Competitive Advantage: Creating and Sustaining Superior Performance , Michael Porter, 1985 AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 6 Value Stream – Concept “A stakeholder triggered, end-to-end depiction of how a business delivers value to that stakeholder” One clear goal – “to satisfy and delight the customer” Ability to define organization- and industry-specific core processes As opposed to generic 5 stage process of Porter value chain AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping The Great Transition, James Martin, 1995 Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 7 Value Network – Concept Focus is on exchange of value amongst stakeholders; process-agnostic Enhanced with Value Network Analysis AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping BIZBOK Guide Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 8 Value Map – Benefits Provide common baseline for envisioning how to deliver high visibility value Help avoid get bogged down overlapping/redundant processes, enabling technologies, and organization complexities Provide clear focal points for prioritizing how to achieve stakeholder value Enable focus on areas to reduce complaints, elevate access, and increase value Enable delivery of near -term, mid -term, and long -term value to stakeholders Can segregate and improve specific portions of value streams and prioritize appropriately Provide new and unique ways to envision stakeholder engagement Teams can clearly and consistently state how to change stakeholder engagement Enable prioritization and managed deployment of business capabilities Provides context for capability improvement efforts AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping BIZBOK Guide Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 9 Value – Metamodel informs Strategy Initiative Policy Value Proposition aligns impacts with governs delivers Value Stream desires relies on Product triggers Stakeholder composed of enables {ordered} enables supports Value Stream Stage Capability AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 10 Value Stream Overview – Example 1 «desires» Uplifted Customer Workforce Capabilities «triggers» «delivers» Train Workforce Understand Training Arrange Training RegisterTrain Workforce for Training Deliver Training Close Training Requirements Logistics Session Session Session Value Streams : Train Workforce - Value Items Value Streams :Train Workforce - Value Stream Stages Value Streams :Train Workforce - Capabilities AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved 11 Value Stream – Metamodel delivers triggers desires Value Stream Stakeholder Value Proposition impacts Initiative composed of composed of supports Outcome receives {ordered} impacts contributes to Value Stream Stage requires produces contributes Name: Text to enables Process Description: Text Capability implements /Is Start Stage: Yes/No /Is End Stage: Yes/No Value Item participates in delivers uses responsible for Organization Product represents has entrance has exit criteria criteria represents represents applies to Value Stream Criteria Information Concept applies to instance of Information represents Concept Instance AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Value Stream Specification :Customer :Training Facility :Student :Customer Understand Arrange Register for Deliver Close Training Training Training Training Training Session Requirements Logistics Session Session Clear Appropriate Defined Improved Targeted Customer Facilities Target Professional Customer Expectations Audience Skills Feedback Uplifted Workforce Capabilities AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Training Workforce – Information Map Statement of Event Event Registration Attendee Work Customer Event Attendance Student Proposal Course Evaluation Certificate of Completion Training Session AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Training Event – Lifecycle Diagram Scheduled Opened Canceled Closed Setup Delivered Completed AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Value Stream – Entry/Exit Criteria :Proposal :Event :Event [Submitted] [Scheduled] [Delivered] Understand Arrange Register for Deliver Close Training Training Training Training Training Session Requirements Logistics Session Session :Statement of :Event :Course :Certificate of Work [Setup] Evaluation Completion [Approved] [Returned] [Provided] AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Capability Map APG Finance Operations Research and Development Accounting Communications Product Operations Intellectual Property Operations Accounts Payable Accounts Receivable Communications Product Management Product Order Content Management Content Publishing Delivery Fulfillment Event Operations Training Operations Sales and Marketing Attendee Conference Courseware Ordering Training Delivery Marketing Management Management Contact Management Contact Networking Event Delivery Event Management Training Preparation Content Syndication Lead Identification Event Notification Event Preparation Lead Management Product Notification Event Registration Facility Management Service Notification Instructor Management Sales Practitioner Operations Client Management Product Order Certification Delivery Certification Processing Management Product Sales Proposal Creation Practitioner Professional Management Development Proposal Quote Creation Service Management Management Quote Management Service Sales AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Value/Capability Cross-Mapping Understand Training Arrange Training Register for Training Deliver Training Close Training Requirements Logistics Session Session Session Client Event Management Event Management Event Delivery Accounts Payable Management Proposal Facility Event Registration Event Management Accounts Management Management Receivable Quote Instructor Event Preparation Attendee Management Management Management Service Sales Event Management AEA Webinar Series – “Enterprise Business Intelligence” – Value Mapping Copyright © 1998-2017, Armstrong Process Group, Inc., All rights reserved Value Stream Overview – Example 2 «Value
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