Dr. Carma McClure presents Rebuilding for Automation with the Four Rs of CASE

San Francisco Atlanta September 17-19, 1991 October 21-23, 1991

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An Extended Intelligence, Our LIPS logo stands for the AI tern- Inc. Conference and Tools Exhibition Logical Inferences Per Second for SOFTWARE AUTOMATION Software Automation demands advantage ofCASE. RAD" , Enter- rebuilding the entire software organi- prise Modeling, Object-Oriented zation. CASE began the software Development and Reusability are TOOLS automationmovement with the methods that leverage our huge " I-CASE rebuilding ofsoftware tools. First, we investmentsin CASE, greatly speed introduced CASE tools to provide up application development and REPOSITORIES " automated assistancefor software maintenanceand eliminate the " RE-ENGINEERING , design and imple- enormouswaste of time, software mentation. Now, we must introduce resources,__ and money. Integrated,i___ei4_c--cu, Repository-based_YCL.u-__u_y-L>a_cu CASEv^/\ol . . f_- because software- automation changes METHODS 100l Environmentsto capitalize. on , , the. software process, we must rebuild1.11 software productivity1 . . and11.quality , RAD" * . ourmanagement techniques.. One~ " improvements, as well as Ke-engineer- , . , , _ extremelyimportant change . REUSABILITY . , 111 (■■ r is the use " ing 1ools to extendthe benefits of , , /-> a or- ■ or quantitative,automated measure 1.11. n- r existing. , - CASE to billionsor lines of .11. " OBJECT-ORIENTED , ments, and metrics that direct the1 systems code. , . , , , , r introduction. and control therisk. of MANAGEMENT But there is much more to software software automation. Those organiza- technologyrebuilding then simply tions that are most successful with MEASURES " new tools. We also must rebuild our CASEknow how to measureand METRICS methods and management practices. estimatesoftware projects, costs, " Software life cycle methodologies of productivity and quality. ESTIMATES " the 1970'sand 1980's must be „ , . , , , , . . , 1 . 1 w 1 1 11 lobe in the forefront of organizations replaced with life cycles and methods , , r r A 1 1 1 1 rll thatrebuild tor softwareautomation thatrely on and take the fullest 1 , 7 you must come and near. . . WHO SHOULD ATTEND This conference is designed for software executives,managersand professionals who want to learn how to save their organizationsthe maximum amount ofmoney and time with software automation.

CONFERENCE PROCEEDINGS They are the top teachers because The ConferenceProceedings is a they are the creators of the concepts 500+ page reference book that and techniques that make up Software attendees have found an invaluable Automation. Never before has such an guide long after the conference. It outstanding cast of Software Automation containsspeaker presentationmateri- Authorities been assembled at one als, notes, references, checklists for Conference . Every conference selecting software tools and reviews of Tutorial and Address will be pre- over50 CASE, Re-engineeringand sented by a recognized software Repository products independently industry "guru" starting with DR. prepared byExtended Intelligence, Inc. James Martin - the undisputed Number 1 computer industry lecturer and author. Don't miss this uniquesoftware career opportunityto learn from the best lecturers in the world and to ask questionsof those who are defining the direction ofsoftware technologies that will lead us into the next century. i

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, Special Career-Boost Seminar Offer

Spend A Day IN SEARCH of Let Tom Peter's management ap- EXCELLENCE proach show you how to turn the 4Rs concepts into ACTION using simple, The 4Rs Conference teaches you inexpensivemethods. With his seven- about the technologies ofSoftware million copy best seller book In Search Automation. But do youknow how to Excdknce and other best sellerS) A TOOLS EXHIBITION AND of _ make them happen in your organiza- Pa . im For ExceUence and Thriving on RECEPTION know the anwers _ tion? Do you to: chaQS) Tom peter [s leading a A vendor-hostedTools Exhibition business, What are myfirst steps in imple- revolution in American and Reception is held on the after- " mentingexcellence? Come to this critically-acclaimed noon of Day 1 to giveconference seminarto learnTom Peters prin- attendees the opportunityto see first " How do I get my people involved? dplesrf excellence that have the hand the best and newest CASE, Re- How do I get my management power to transform your organization engineering,Repository, Measure- " support? and y°ur owncareer. ment, Metrics and Estimator tools available today. The tools will be " How do I sustain momentum? The seminarspeaker is a top-manage- demonstrated by vendor representa- ment trainerprovided by Career tiveswho will be eager and able to Track Seminars and the Tom Peters answer questions and provide addi- San Francisco Hilton Group. tional information on how to best use September 20, 1991 the tools in practice. 9:00 am - 4:00 pm Andersen Consulting, The Barton Group, Inc., Chen &t Associates, Inc., Digital Equipment Corporation, Ernst & Young, Intersolv, James Martin Insight, KnowledgeWare, Pansophic, DAY 1 DAY 2 DAY 3 Programart and are ■:00 REGISTRATION AND BIRDS-OF-A-FEATHER only a few of the many vendors who CONTINENTAL BREAKFAST will be present. -.00 VaughanMerlyn DISCUSSION FORUMS 10:00 Dr. Martin Dr. Carma McClure REPORT ON The best way ensure that software lames to RAD" TUTORIAL 3RS TUTORIAL REBUILDING FOR automationwill work for you is to CASE learn from those with actual experi- 11:00 ence. On the afternoon ofDay 3 you Three Concurrent opportunityto will have the discuss Discussion Forums the do's and don'ts ofsoftware 12:00 automation implementation with a Lunch forum oi experiencedindustry experts. 1:00 Draw upon the knowledge ofexperts who have been successful in making SFKeynote: feigenbaum the 4Rs deliver real benefits in many 2:00 Dr. James Martin Dr. Carma McClure AtlantaKeynote: corporations. They will share with Q&A PERIOD 3RS TUTORIAL you their experiencesand opinions 3:00 SF Keynote: SF Keynote: and offer advice and guidance on Atlanta Keynote: Jones Atlanta Keynote: gettingstarted, trainingprograms , avoidingfailure, managingchange, 4:00 measuringresults, and cost justifying. Vendor Reception and There will be threeparallel discussion 5:00 Tools forums from which to choose: Exhibition " RAD" & CASE in Practice " Re-engineeringin Practice 6:30 Preparing for Repositories " &

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McCabe Gane Chen DR James Martin

RAD" (Rapid Application Develop- Outline ment) is the system life cycle. newest Techniques High-Speed, High- combines user-friendly, 1. for RAD" Quality, Low-Cost Development rigorous-methodology-based, CASE a. business needs tools-driven techniques into a Meet powerful approach for the fastest b. Reduce application development. 2. RAD" Lifecycle a. Changing peopleroles The IS organizationcannot afford low b. Embedding in software productivity, a high software RAD" IE maintenanceburden and a huge 3. RAD" Approach application backlog. Thekey to a. RAD" stages success is the ability to build theright b. JAD and endusers involvement applications faster. RAD" techniques c. Timebox Methodology and lifecycles can meet this demand. d. Prototyping RAD" employs Information Engi- 4. Took for High-Speed Development neering(IE), CASE tools, metrics and 5. SWAT Teams techniques such as JAD and a. Skilled with Advanced Tools prototyping. It involves end users and b. Team size and members Dr. James Martin isregarded as the controls the developmentproject 6. Reusability father ofCASE and the creator of through timebox management. It a. Advantages and concepts and RAD" , utilizes software reusability to maxi- b. Reusable building blocks as well as a recognized authority on mize productivity and quality. data bases, teleprocessing and tele- 7. Successful CASE Implementation communications.He was instrumental in bringing the CASE technology to the forefront of the computer indus- try. 'a' s V Dr. Martin has written 70 best-selling computer books, many of which are considered the definitive source on METRICS, ASM - the subject. He received a Pulitzer Visualiza- APPLIED SOFTWARE Prize nominationfor The Wired tion and Testing MEASURE- Society. MENT Thomas McCabe, is thefounder of James Martin James founder and Capers Jonesis Company, a worldwide Martin President of cofounder and consulting company; McCabe & Associates, Inc., Colum- Chairman of KnowledgeWare, a CASE vendor and Research, Inc., bia, MD, is best known for his Software Productivity IBM AD/Cycle business partner; and research and publications on software Burlington, MA. He is a world Martin Insight, a multi-media consultant, James complexity and the McCabe Metrics. renown author and software education company. Dr. He developed a structured testing speaker on software productivity and Martin has consulted to the top methodology (SRT) which is being quality. Mr. Jonesreceived the IBM corpora- management for many major adopted throughout the world and has General Product Divisions President tions worldwide, aswell as to several been published by NIST. Mr. Award for his outstanding contribu- governments. He workedfor IBM for McCabe has an M.S. degree in tionin quality and productivity 19 years. mathematics from the University of measurement. He is author of Productivity. Mr. Martin has an MA in Physics Connecticut and has authored Programming Jones James has a bachelor's degree from the from Oxford, received an honorary numerous software related articles and (Atlanta) doctorate from Salford University, books. (San Francisco) UniversityofFlorida. U. X., and is a lifetime ACPA Fellow. 4 by DR. Carma McClure

RE-ENGINEERING can help OUTLINE your organization reduce its 1 c a / a 11 , 1. Maintenance" Automation maintenancemo . burden and quickly Software migrate to the technologies of the a- Types ofRe-engineering 19905. Re-engineering is a practical b. Types ofRe-engineering Tools use ofsoftware automationsince the c . Knowing When to Re-engineer majorityof the software resources is nowspent on maintenance. 2. Repository Technology a. Repository vs. Dictionary The REPOSITORY is the heart b. Objects Stored in Repository of an integrated CASE tools environ- c. Underlying Metamodel ment. It is the control pointfor all d. Repository Architectures enterpriseand software application c . Repository Services information. Understanding j j . , , s the rf- Emergingc StandardsC is. absolutelynecessary repository for " r r. . i r A , g- Preparingfor Repositories" making software automation. practical and efficient across the entiresoftware 3. Software Reusability life cycle. a. Opportunities for Reuse b Reusabilit REUSABILITY is a newpara- ' V in Practice c Dr. Carma McClure, the Conference digm thatreduces software develop- * Hi gher-LevelReusable Chairperson, is oneof the world's ment and maintenance to one and the Components leading authorities on CASE and same process based on modifying d - Tools for Reusability software maintenance. She was cited existingcomponents to create a c - Methods for Reusability in Byte Magazine as oneof the world's system meetingcurrent requirements. f- Changes to the Software Life 63 most influential people in personal Cycle Process computing. Dr. McClure is founder and Vice President ofResearch at Extended Intelligence, Inc., a Chi- cago-based software consulting firm. Dr. McClure is the best attended lecturer on the topic of CASE and the author of the most widely-read book OBJECT- THE ENTITY on CASE, CASE Is Software Automa- ORIENTED RELATION- tion. She is co-author with James MODEL- SHIP MODEL Martin of the definitive work on DRIVEN software maintenance, Software METHOD- OBJECT- Maintenance. OLOGIES ORIENTED METHODS Chris Gane, She has published eight books, President ofRapid Dr. Peter Chen is numerous articles and several videos. System Development Inc., New York, Foster Distin- She has consulted for many major guished is best known as the coauthor (with Chair professor atLouisiana corporationsand tool vendors. University Trish Sarson) ofStructured Systems State and the founder of Chen & both in Dr. McClure received a Ph.D. in Analysis. He has writtenseveral books Associates, Baton Rouge, Louisiana. He is also Computer Sciencefrom Illinois on system development including a Visiting Professor at MIT. Institute of Technology. She served Rapid System Development is also Dr. Chen is . He the as an ACM National Lecturer. She Principal Consultant with Bachman creatorof the entity-relationship model which is the underlying was a professor at Illinois Institute of Information Systems, working on the repository Technology and the Kellogg graduate development ofexpert-system-based metamodel. Hereceived a Ph.D science/applied School ofManagement, Northwestern AD/Cycle modeling tools. (San in computer University. Francisco) mathematics from . (Atlanta) D

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t_ " on Rebuilding for CASE

While the hype surrounding CASE at development approach must be first created unrealistic expectations, fundamentallyre-thought, and the there is now a growingbody of processes re-designed. The cultural evidence that CASE approaches can and organizational changes associated bring dramatic benefits to information with CASE must be carefullyman- systems quality and productivity, and aged. provide a foundation for emerging presentation, Vaughan Merlyn development automationapproaches. In this will present the lessons learned However, there are many hurdles to through his research and consulting jumpin successfully implementing activities, and discuss the issues CASE. With CASE, application critical to thefuture management of development is transitioningfrom a an automated development environ- craft form to an engineering, manu- ment. facturing, discipline. The entire

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Vaughan Merlyn is a partnerwith From What to Software Young at Ernst & the Centerfor HOW: Quality, Technology and Information Strategy Automating Productiv- in Boston, Merlyn pioneered MA. Mr. Knowledge ITY and the the earliest efforts to provide indepen- learning Edward dent tracking and evaluation of the Organiza- observations Feigenbaum is CASE technologies. His tion. are among the most highly regarded in Professor of the industry. He is a regular contribu- at the Computer Ken Orr is President of theKen Orr tor of articles in professional journals Science Department, Stanford Institute, Topeka,KS. He is recog- and a frequent international confer- University. He is the past Presidentof nized as a leader in the "structured ence speaker. Mr. Merlyn has a BSC the AmericanAssociation for revolution." He is oneof theprincipal in Electrical Engineering from the Artificial Intelligence and is now developersof the Data Structured University of Salford, . serving on a DARPA advisory SystemsDevelopment (DSSD) committeefor methodology. and Technology. He is the co-editor Mr. Orr is a leading figure in the of The Handbook Intelli- ofArtificial application ofsoftware to solve real gence, and Computers and Thought, business problems and has consulted published by McGraw-Hill. He is a with major companies such as Bell co-founder of three start-upfirms in Communications Research and Santa applied artificial intelligence, Fe Railway on strategic systems IntelliCorp, Teknowledge and Design planning, Power Inc. data architecture and CASE. He was elected to the National He is a frequent speaker at interna- Academy ofEngineering and to the tional conferences and seminars. Mr. Productivity Hall ofFame of the Orr is author of Structured Systems Republic of Singapore. He is an Development, Structured Requirements elected Fellow of the honorary Definition, and The One Minute American College ofMedical Methodology. was to Informatics. He elected the (Atlanta) American Academy ofArts and Sciences in 1991. (San Francisco) 4 Rebuilding for Software Automation 4Rs Conference Registration

San Francisco, CA Atlanta,GA September 17-19, 1991 October21-23, 1991 San FranciscoHilton Hotel at 3 Ways to Register Omni 333 O'Farrell Street CNN Center 1. (312) CALL 346-7090 San Francisco, CA 94102 Atlanta,GA 30335 9 AM - 5 PM CST Phone: 800/433-5672 Phone: 2. FAX (312) 372-7762 404/659-0000 (CA 415/923-5048) Fax 404/525-5050 24 Hours a day Fax 415/771-6807 $125 single, $130 double 3. MAILThis Form to $160 single, $185 double EXTENDED INC. 25 E. Washington Suite 600 IN SEARCH OF EXCELLENCE in San Francisco onFriday, September 20, Chicago, Illinois 60602, USA 1991 9:00 am - 4:00 pm. (See page 3) Please Print or Type! Method of Payment □ Confirms telephoneorFAX registration Registrant Name by AmEx,MC or VISA. □Check payabletoExtended Intelligence Title Priority Code. YourPriority Code is located by your name the mailing □ Purchase OrderEnclosed and address on section. Company Discounts Discounts applyto multiple attendees Division/Branch registering from the same company at any time. All attendees from governmental bodies and educational institutions Street receivea 30% discount off all categories ofregistration. City State Zip Early Registration Phone ( ) Fax (. .). Discount Receive off each attendee's Authorized Signature registration ifyouregister and submit a PO Additional Registrants: Use copy of this form or separate sheet with identical information. or pay onor before: August 21, 1991 San Francisco September20, 1991 Atlanta A FREE COPY OF DR. GOVERNMENT ROOM RATES Save an additional $100 ifyouregister U B ST SELLI NG Government employees to a purchase pay «SSb sf?^- 5 may call obtain and submit order or for K SE ,S W asourceforroomsthatfall^ithinyour eitherconference before July 31, 1991. M^,ON ToTh; F^TSO maXimUm allowance TO REGISTER AND PAY AT ' Registration fees EACH CONFERENCE! CASE TRENDS / CASE USER / Includes Conference, Conference Extended IntelligenceInc.'s liabilityis CASE STRATEGIES Proceedings value), Product limitedto thereturn of the registrationfee Attendees willreceive a FREE issue and a in the Descriptions, Checklist, Categorization event ofcancellation. Your reduced annual subscription rate for each. Chart, Luncheon, Speakers, registration teewill be appliedto a later Luncheon conference ifyou cancel less than 14 days Refreshment Breaks, dailycontinental AIRLINE DISCOUNTS before a conference. breakfasts andTools Exhibition&. Dial toU free ( 800) 628-5708 and ask for ___._ Karen Woolardat Ivory Isle Travelfor Reception. HOTEL RESERVATIONS discounts ofup to 40% belowregular Individual Fee, 3 days $1395 Participants must reserve theirownhotel coach and 5% below reduced coach Second Registration $1295 rooms. Special group rates have been negotiatedfor Third Registration $1195 Extended Intelligence CASE USER GROUPS Conference attendees. They will be held check with us for information on the date FourthRegistration FREE to four weeks for up before the Confer- of the San Francisco andAdanta eh FifthRegistrationor More 95 hotel telephone $ 1 1 the andfax m wdlbe coordinated numbersence^Seeunder Registration which with Individual Fee, Day One Conference f r d i_ i > i our conference. orDay Two Only $795 information. Both locations rates can be extended two days before or after the In Search ofExcellence Conference. With Conference Without Conference ft

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