Ledger ADDITIONAL GIFT

KETC/Channel 9 Nonprofit Org. U.S. Postage 3655 Olive Street PAID St. Louis, Missouri 63108 KETC

J. Sample 500 Elm Street Yourtown, ST 12345

Available in #11 format.

KETC/Channel 9 3655 Olive Street St. Louis, Missouri 63108 www.ketc.org

PROGRAM CHANNEL 9 CATEGORY SERIES COST

The Arts Great Performances, $ 127, 702 American Masters, Mark Russell Comedy Specials

Documentaries American Experience, Nature, $215,436 NOVA, P.O.V.

News & Public Affairs The NewsHour with Jim Lehrer, $ 256, 170 Wall $treet Week, Frontline and more

Children’s Arthur, Sesame Street, $ 118, 445 Barney & Friends and more

Dear Channel 9 Member:

Channel 9 needs your additional financial support -- now more than ever. We need to raise $287,213 by August 31 to stay on target for this fiscal year. With your help, we’ll do it.

We want to continue to bring you the finest television programming available. But without more member support, we can’t afford the five- and six-figure price tags these high-quality programs cost.

We've listed a few examples above. These costs, plus the costs of the hundreds of other quality programs we bring you each year, add up to the enormous sum of $1,008,000.

There’s no way we can get enough money for next season from the government, foundations or corporations. Government funding is unpredictable, at best. And support from the business community covers just 21% of Channel 9’s expenses.

That’s why we must have your support.

Contributions from members like you are our most dependable source of funds. In fact, 50% of Channel 9’s income comes from our members.

(over, please)

Copyright, Carl Bloom Associates, Inc. 2003 Can we count on you today for a special tax-deductible gift, over and above your regular membership, to help Channel 9 through this challenging time?

A generous contribution of $40, $60 or even $120 would be greatly appreciated.

Can you give that much? Will you?

It’s not easy to ask people who have already done so much to do even more. But we have no alternative. The cost of bringing you the intelligent, creative and challenging programs you deserve is getting higher every day. We know that without Channel 9, television would offer far less enjoyment -- and enlightenment -- for you and your family.

But we also know that our members understand that Channel 9 depends on the strength of its membership. And we understand that our members have come to expect the best programs available. Your additional contribution today will help us continue to provide them to you.

Please mail the enclosed gift form with a check for whatever you choose to give . . . $40, $60, $120 or more. Or, if it’s more convenient, charge your additional gift to your credit card.

You'll see the results of your support right in your own home. In the meantime, please accept our thanks for your generosity.

Sincerely,

Michael Hardgrove President and CEO

P.S. Every dollar we receive means more and better programming for you, your family and our entire community. So please, give a little extra today, and help us raise the $287,213 needed by August 31 to stay on target this fiscal year. Thank you for your generosity. We can’t do it without you.

Fun and Learning on Arthur

Satchmo on Happy Lady on Space Walking Deer on Jazz Antiques Roadshow on Nova The Living Edens

A second effort is available and recommended.

Yes, KETC, you can count on me. I'm willing to support Channel 9 at this critical time with an additional gift, separate from my regular membership contribution. I understand my gift is tax-deductible to the full extent of the law.

My special gift: [ ]$00 [ ]$000 [ ]Other $______

■ Check enclosed. Charge ■ Amex ■ Visa ■ MC ■ Discover ______/ J. Sample Acct. # Exp. Date 500 Elm Street ______Yourtown, ST 12345 Signature

KETC/Channel 9 3655 Olive Street St. Louis, Missouri 63108