Respect #11 Format ADDITIONAL GIFT

Personalized letter and form.

Ms. Sample, NJN Special Gift Reply Form please keep this as a YES, I respect NJN’s unique commitment to television excellence and programming record of your extra gift.

➧ that reflects my interests and standards. Here’s my special contribution to prove it.

he ( ) $00 ( ) $000 ( ) Other $_____ The larger your gift, t to face ■ stronger we’ll be My check to NJN is enclosed. a future with increased Charge my ■ MC ■ AMEX ■ VISA ■ Discover k programming costs. Than you. Honored Member Account No. ______Exp. Date ______/___ Ms. Jane A. Sample Please correct name and address. Ms. Jane A. Sample Optional: Director of Membership My e-mail address is 500 Elm Street Yourtown, ST 12345 My gift amount ______Date sent ______.

THANK YOU FOR YOUR SUPPORT! NJN, P.O. Box 777, Trenton, NJ 08625-0777

RESPECT.

Linda Epps Director of Development

Dear Ms. Sample:

Respect is something we take very seriously here at NJN, especially when it comes to you and our other supporters.

Respect for your intelligence, interests and valuable time is our number one priority when we make our programming decisions. We continue to broadcast all the NJN programs that you’ve come to rely on, programs that have demonstrated for many years our respect for your intelligence and taste.

You can count on NJN as a vital source of information, ideas and points of view. We provide insights, not sound bites, so you can gain perspective on issues that affect you. Our programs promote understanding and civic participation -- and bring you exclusive “live” performances that can inspire and delight you.

That is why I’m writing to you, Ms. Sample. If you respect our programming as I believe you do, please send us an additional gift today. It’s your special gift and strong support that will keep informative and engaging programs from disappearing.

As you know, only public television offers you such a variety of excellent viewing choices like these:

* Shows that help you improve and enjoy life more -- ANTIQUES ROADSHOW, THIS OLD HOUSE and SUZE ORMAN: THE LAWS OF MONEY, THE LESSONS OF LIFE.

* Fascinating portraits on AMERICAN MASTERS -- everyone from Sidney Poitier and Willie Nelson to Joni Mitchell and Muddy Waters.

* Comprehensive news, information and public affairs programming, including NJN NEWS, BBC World News, IMAGES/IMAGENES, ON THE RECORD and REPORTERS ROUNDTABLE.

* High drama on MYSTERY! and hilarious comedy on KEEPING UP APPEARANCES and ARE YOU BEING SERVED?

* NOVA, NATURE and LIVING EDENS -- that explore the universe, celebrate nature and respect the environment.

Imagine what a gap there would be in your TV viewing and your everyday life without these programs. And the fact is, more and more, it’s the support of members like you that ensures the high caliber programming we deliver.

Your additional contribution will also reinforce your partnership with NJN’s outreach activities that benefit the

25 S. Stockton Street, Trenton, NJ 08608-1832 www.njn.net

Copyright, Carl Bloom Associates, Inc. 2004 more Your support makes < great programs possible.

Gene Kelly on American Masters

25 S. Stockton Street, Trenton, NJ 08608-1832 www.njn.net

History comes alive on A young performer Old Glory on Manor House at the NJN Hispanic Antiques Roadshow Youth Showcase

children of our state and our community. Through educational programs and materials that help area teachers add variety and substance to their instruction, and workforce development programs that help promote a skilled workforce for New Jersey, NJN is making a difference in the lives of thousands of people.

As long as we can count on your generous support, we’ll always be there with the informative programs and services you enjoy.

Please reinforce our mutual trust and commitment by sending your extra gift today. The more you give, the more we can meet our financial goals and guarantee you the programming excellence you’ve come to expect from NJN.

Please accept my gratitude for supporting us in the past and especially right now -- when your help is so urgently needed.

Respectfully,

P.S. I believe you respect the value of NJN’s programming and the contribution it makes to all New Jersey viewers. Please send your additional contribution today and help us continue demonstrating our respect for your viewing preferences.

NONPROFIT ORG. U.S. POSTAGE PAID FOUNDATION FOR NEW JERSEY PUBLIC BROADCASTING, INC.

Honored Member Ms. Jane A. Sample Ms. Jane A. Sample 500 Elm Street

Director of Membership Yourtown, ST 12345 A second effort ______Date sent ___ ift amount ______is available and My g recommended.