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HEFEL PREMIUM BEDDING RANGE 2016/2017 100% MADE IN AUSTRIA BEST QUALITY FOR REFRESHING SLEEP. 4 HEFEL PREMIUM BEDDING RANGE 2016/2017 HEFEL PREMIUM BEDDING RANGE 2016/2017 5 BESTE QUALITY HEFEL PREMIUM FOR REFRESHING SLEEP CONTENTS In a world flooded with cheap mass-produced goods we at EXPERTS FOR REFRESHING SLEEP HEFEL Textil have committed ourselves to a strategy based on uncompromising quality. For this reason the product > HEFEL – TRADITION AND INNOVation 6 quality of our bedding, the service quality of our collabora- tive approach to working with our customers, the creative > HEFEL – CERTIFIED QUALITY 6 quality of our countless innovations, the marketing quality > HEFEL – 100% MADE IN AUSTRIA 7 of our sales support at the P.O.S., sleep and recuperation > HEFEL – SUSTAINABILITY 7 quality for the consumer and working environment qua- > HEFEL – ÖSV-PARTNERSHIP 8 lity for our employees lie at the heart of our thinking and our actions. This quality thinking underpins the rigorous > HEFEL – BODYFIT QUILTING 9 pursuit of two goals. We would like to give our partners > HEFEL – FINEST FABRICS AND BEST FILLINGS 9 worldwide the opportunity of differentiating themselves > HEFEL – THE RIGHT QUILT 9 primarily through high quality products and we wish to turn the precious hours of the nighttime recovery phase in- > HEFEL – MAXIMUM FLUFFINESS 10 to a uniquely refreshing experience for as many consumers > HEFEL – COSY WARMTH AND HEAVENLY SLEEPING ENVIRONMENT 11 as possible. We are passionate about making our quality > HEFEL – THE NUMBER 1 FOR TENCEL® 12 strategy the cornerstone of all our activities. Valuable and widely appreciated products and satisfied customers and consumers are regarded by our employees as an acknow- ledgement of their efforts and as an incentive. PREMIUM BEDDING RANGE We have created a wide range of bedding that is as indivi- > HEFEL QUILT RANGE 14 dual as each person‘s sleeping patterns. HEFEL quilts, HE- FEL pillows and HEFEL mattress toppers are noteworthy • HEFEL KLIMACONTROL – TEMPERATURE-CONTROLLED SLEEP 16 for offering a sometimes very diverse set of product cha- • HEFEL CASHMERE – EXCLUSIVE SLEEP 18 racteristics. All the products in the HEFEL PREMIUM • HEFEL PURE – NATURALLY PURE SLEEP 20 bedding range epitomise our pursuit of quality, our feeling of responsibility for our truly unique natural environment • HEFEL BIO – ORIGINAL SLEEP 24 and our determination to achieve perfection. We remain • HEFEL FAIR COTTON – FAIR SLEEP 26 focussed on a clear concept to guarantee the perfection of • HEFEL WELLNESS – HEALTHY SLEEP 28 our products: 100% Made in Austria! • HEFEL SOFTBAUSCH – SOFT SLEEP 30 We hope you will be extremely satisfied with our > HEFEL QUALITY PILLOWS 32 HEFEL bedding. > HEFEL SPECIAL PILLOWS 34 > HEFEL NECK SUPPORT PILLOWS 36 > HEFEL MATTRESS TOPPERS 38 > HEFEL PROTECTOR 40 > HEFEL KIDS SETS 41 > HEFEL SPECIALS 42 Dr. Dietmar Hefel Mag. Ulrike Hefel > HEFEL AT THE P.O.S. 44 > HEFEL PRODUCT FLYER 45 > HEFEL INTERNATIONAL 46 6 HEFEL PREMIUM BEDDING RANGE 2016/2017 HEFEL PREMIUM BEDDING RANGE 2016/2017 7 TRADITION AND INNOVATION 100% MADE IN AUSTRIA FOR HEAVENLY SLEEP QUALITY FOR GOOD SLEEP ”Only through craftsmanship can one rise to art“ – Johann Hefel, pioneer, visionary and passionately committed textile Today, as in days gone by, HEFEL bedding has always been 100% Made in Austria. This is just an important part of our manufacturer, was absolutely committed to this philosophy when he took over HEFEL & Co. in 1924 from his uncle Josef corporate culture as employing a highly qualified skilled workforce, many of whom have been working for HEFEL for two Anton Hefel, who had founded the textile firm in 1907. Today as in times past HEFEL lives by this philosophy and can now or three generations. With a great deal of experience, care and skill they produce and check every single HEFEL quilt – item look back at a success story stretching back 100 years. by item. FROM THE ”SCHIFFLISTICKEREI“ INNOVATIONS FOR TICKING WEAVING MILL QUILT FACTORY TO THE BEDDING PROFESSIONAL YOUR SLEEPING COMFORT IN SCHWARZACH IN KEFERMARKT Josef Anton Hefel established the „Schifflistickerei“ in Schwarzach in The constant stream of new developments in the field of innovative In the HEFEL ticking weaving mill in Schwarzach (Vorarlberg) the Quilted products with premium animal hair, natural fibre and fibre 1907. Some 30 years later, in 1936, the ticking weaving mill was ope- production techniques has enabled HEFEL to make unbeatably fine finest down batiste and down/fibre-proof fabrics are produced either fillings are processed in Kefermarkt (Upper Austria). We use primary ned in Schwarzach, which is now one of the last two remaining mills fabrics and the fluffiest quilt fillings. Its unwavering commitment to as material to be sold by the metre or as finished shells. This is the materials carefully selected according to the strictest criteria which our in German-speaking Europe. After the acquisition of the quilt factory research and development over the years has made HEFEL today the origin of the quality and purity of all HEFEL products. factory then makes into finest layers of gauzy material for the filling. in Kefermarkt, Upper Austria in 1972, HEFEL forged ahead with the leading international innovator in the bedding sector. The introduc- production of quilts. This decisive step laid the foundation stone for tion of the very latest functional fibres such as TENCEL® or Vitasan® the strong HEFEL brand name which represents the company today has left a legacy of lasting improvement to sleeping comfort. And that OUR TEAM – OUR GREATEST ASSET THE ART OF MANUFACTURING and makes us THE bedding professional. sums up what HEFEL is about. Exceptional quality is only made possible by the HEFEL‘s greatest HEFEL remains true to its philosophy: One can only achieve art by asset: its loyal, flexible, inquisitive and highly qualified employees. It mastering craft. This is why HEFEL quilts are quilted in the time- is thanks to them that HEFEL today has developed into one of the consuming traditional way, one piece at a time, on made-to-measure leading European producers of bedding, constantly setting new stan- ramin wood frames. Experienced hands stretch the fabric on the frame CERTIFIED QUALITY dards in the industry and dazzling with new innovations every year. like a precious painting. The highest degree of precision and a trained The proof lies in the numerous national and international prizes that eye are necessary when the filling and fabric have to be precisely ali- FOR HIGHEST DEMANDS have been awarded to HEFEL bedding. gned and prepared for quilting. HEFEL sets great store on faultless quality and our controls start with the purchase of the yarn. All yarn purchased is exa- mined immediately on receipt. In the weaving mill, the master weaver carries out continuous checks. In the control of raw materials the fabric is checked for warp and weft faults. After the materials have been made up the finished sewn products HEFEL SUSTAINABILITY are again controlled for sewing faults before being packed. In addition to in-house control procedures numerous certifica- tions demonstrate the unique standard of quality such as: IN HARMONY WITH NATURE You can have a clear conscience when you sleep in HEFEL bedding, because HEFEL demonstrates its responsibility towards 100% future generations by the sustainable approach of its entire bedding manufacturing operation. The intelligent use of raw organic COTTON materials, the careful production processes, short transportation routes due to 100% production in Austria and the socially BY HEFEL responsible work environment of its employees are all interconnected at HEFEL’s. Today HEFEL is proud to be the only bedding manufacturer in the world to produce all its products in-house. Organic CU 811099 8 HEFEL PREMIUM BEDDING RANGE 2016/2017 HEFEL PREMIUM BEDDING RANGE 2016/2017 9 ÖSV-PARTNERSHIP HEFEL BODYFIT QUILTING HEFEL SHOWS ITS SPORTY SIDE FOR SNUGNESS AND WARMTH Since 2011, HEFEL has been an official outfitter for the Austrian ski teams. The Austrian Ski Federation (ÖSV) is the by far The most important condition for peaceful and refreshing sleep is an ideal slee- the most successful Austrian Sports Association. Its athletes are notable for their outstanding performance and a high level ping environment. As well as the employment of natural fibres, the correct of trust. They are popular personalities and role-models and thus accord perfectly with the HEFEL philosophy. quilting is a decisive factor because it must ensure that the quilt fits the body perfectly. HEFEL BodyFit quilting refers to quilting patterns designed to fit Top athletes and Olympic champions such as Marcel Hirscher, Hannes Reichelt, Matthias Mayer, Gregor Schlierenzauer the shape of the body, giving HEFEL quilts their incomparable snugness und Julia Dujmovits have been, and are, enthusiastic testimonials for HEFEL bedding. In this partnership the central theme and warmth. The quilts fold along the quilting seams particularly smoothly is the mutual exchange of knowledge and experience regarding the subject of ‘optimal sleeping conditions and to wrap comfortably around the body and ensure a cozily warm sleeping perfect recuperation for top athletes’. cocoon. f.l.t.r.: Eva Maria Brem, Marcel Hirscher, Gregor Schlierenzauer, Michaela Kirchgasser, Hannes Reichelt FINEST FABRICS AND BEST FILLINGS HEFEL produces the incomparably fine fabrics for its bedding in-house. The raw materials are exclusively made from pre- mium yarns such as highest quality cotton up to Nm 290, finest certified organic cotton and silky shimmering TENCEL®. These selected yarns are the raw material for innovative products. Ecological and economical standards are thus always exceeded by HEFEL. Only the best fillings are good enough for HEFEL quilts. The very best cashmere from the Himalayas, finest camel underhair from Mongolia, soft silk from China and exclusive pure new wool from France. We also offer the latest bioactive fibres such as bamboo, stone pine (Zirbe), Ingeo made from maize and TENCEL® made from wood cellulose.

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