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ICE HOT Nordic Dance Platform Helsinki 2012

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ICE HOT Nordic Dance Platform Helsinki 2012 ICE HOT Nordic Dance Platform Helsinki 2012 Project Report Contents 1. Introduction 3 2. Artistic program 4 2.1 Performance program 4 2.2 More, More, More 6 3. Seminar program 7 3.1 Discussions 8 3.2 Info cells 9 4. Meeting points and other program 10 4.1 Opening reception 10 4.2 Meeting points and get-togethers 11 5. Guests and participants 13 6. Organization 14 6.1 ICE HOT partners 14 6.2 Staff and human resources 16 7. Financing 18 8. Local partners and collaborators 18 9. Communication and marketing 20 9.1 Marketing and promotion 20 9.2 Press and media communication 21 10. Evaluation 23 10.1 Feedback from the registered participants 24 10.2 Feedback from the artists 26 10.3 Conclusion 27 11. Future 28 Attachments 29 ICE HOT Nordic Dance Platform Helsinki 2012 Project Report 2 (29) 1. Introduction ICE HOT is a Nordic collaboration concept and brand developed to present and promote Nordic contemporary dance. ICE HOT aims at promoting Nordic dance artists and companies internationally, enhancing their networking possibilities, and expanding international working and touring opportunities. The collaborating partners are Dance Info Finland (FI), Dansens Hus Stockholm (SE), Dansens Hus Oslo (NO), Dansehallerne (DK) and Performing Arts Iceland (IS). The project is lead by the board of directors, formed by the directors of the partner organizations. ICE HOT Nordic Dance Platform was created to present high quality and diverse Nordic contemporary dance for international dance professionals and local audiences. The platform consists of contemporary dance performances and artistic presentations by artists and companies from all five Nordic countries: Finland, Sweden, Norway, Denmark and Iceland. In addition, the event acts as a broad discussion and networking forum for dance professionals from all around the world. The project was launched in 2010 with the goal of creating grounds for future collaboration for joint international promotion and export of Nordic dance. The first ICE HOT Nordic Dance Platform was arranged in Stockholm, Sweden, on December 1–4, 2010. The platform presented 22 stage performances, 12 artistic presentations and 2 panel discussions, and it attracted nearly 250 international guests from 34 countries worldwide. The pilot indicated that the concept works: international dance presenters and programmers had wide interest and motivation for making the journey to the Northern Europe, when it was possible to experience dance from the entire area in one event. Encouraged with the positive feedback, the aim was set at establishing a biennial platform that would travel between the partner countries. ICE HOT Nordic Dance Platform Helsinki 2012 was arranged on December 12–15, 2012 in Helsinki, Finland. The main organizer of the event was Dance Info Finland. The platform featured 21 stage performances in the official program, 3 performances in the opening evening and 12 presentations from artists and companies in the program slot called More, More, More. In addition to the artistic program, the platform offered 3 panel discussions on topics concerning the national claims behind dance art and artists and the concept of quality, 3 info cells presenting current projects and collaboration initiatives, informal networking possibilities in the morning and evening time, as well as space for several network meetings and get-togethers. The platform attracted nearly 300 international guests from 40 countries and 6 continents. Above this, the 36 Nordic dance companies and independent choreographers that were part of the artistic program took with them more than 180 artists, technicians and managers to participate the platform. ICE HOT Nordic Dance Platform Helsinki 2012 Project Report 3 (29) 2. Artistic program The artistic program for ICE HOT Nordic Dance Platform Helsinki 2012 was selected through an open call for Nordic contemporary dance performances. The open call was arranged from December 1, 2011 to January 31, 2012. During that period, 192 applications were received from artists based in or with the origins in Finland, Sweden, Norway, Denmark and Iceland. The criteria for a valid application were that any Nordic company or choreographer could apply, but only with one performance. The performance should have premiered and have a full-length recording of it uploaded on the video service Vimeo. The company and the performance should be prepared and available for international touring. The board of directors had invited an international program committee to go through the applications and give their recommendations for the artistic choices, based on their thoughts on what would be internationally interesting. The program committee consisted of three non-Nordic dance experts: André Thériault from Germay, the Artistic Director of TanzWerkstatt Berlin and Tanz im August, Eduardo Bonito from Brazil, the Director of Panorama Festival, and AeSoon Ahn from South Korea, the Artistic Director of Hanguk Performing Arts Center and Seoul Performing Arts Festival. The program committee ended up giving 33 recommendations, which were all decided to be presented in the artistic program. In addition, the board of partners decided to open the event with an evening of 3 dance performances from internationally renowned Finnish artists and companies. 2.1 Performance program The performance program consisted of 21 stage performances, out of which 6 were by Finnish dance artists, 8 from Sweden, 2 from Norway, 4 from Denmark and 1 from Iceland. The total number of audience in all of the 24 performances together was 3 202, and the average percentage of house was 89 %. For the performances that were open for the general public, 331 tickets were sold (excluding the tickets sold by Helsinki City Theatre). “I enjoyed the program a lot. The performances introduced different directions of nowadays dance field” (Dance writer, Estonia) “I though it did a good job of highlighting choreographers from the Nordic countries, many of whom were not the ʻusual suspectsʼ at least not for someone more familiar with what makes its way to the US” ICE HOT Nordic Dance Platform Helsinki 2012 Project Report 4 (29) Kiasma Theatre. Photo: Hanna Koikkalainen December 12, 2012: Opening Evening, Alexander Theatre • Tero Saarinen Company: Scheme of Things • Susanna Leinonen Company: And the Line Begins to Blur • Karttunen Kollektiv: Jemina – Act as youʼd know her December 13, 2012 • Liisa Pentti +Co: The Weight of My Heart, Theatre Academy Studio 3 • Elina Pirinen (FI): Lover of the Pianist, Zodiak Stage • Eva Ingemarsson Dance Production (SE): Sisters – Tesoro III, Kiasma Theatre • Margrét Sara Gudjónsdóttir (IS): Soft Target, Stoa Music Hall • Recoil performance group (DK): Living Room, Stoa Theatre Hall • Helsinki Dance Company (FI): YOUMAKEME, Helsinki City Theatre Small Stage • Jefta van Dinther, David Kiers & Minna Tiikkainen (SE): GRIND, Media Centre Lume December 14, 2012 • Bastardproduktion (SE): Roses & Beans, Theatre Academy Square • Per Sundberg (SE): Föreställningen, Theatre Academy Studio 3 • Marie Topp (DK): The Everyday Practice of Resistance, Theatre Academy Studio 4 • Off/Balance: On the Threshold, Zodiak Stage • Björn Säfsten (SE): Display, Kiasma Theatre • Maija Hirvanen (FI): Our Social Democratic Bodies, Media Centre Lume • Christine Borch (DK): the body that comes, Stoa Music Hall • Winter Guests (NO): Flawed, Stoa Theatre Hall • Carte Blanche (NO): Corps de Walk, Helsinki City Theatre Studio Elsa ICE HOT Nordic Dance Platform Helsinki 2012 Project Report 5 (29) December 15, 2012 • Kitt Johnson X-act (DK): DRIFT or drive, Kiasma Theatre • Zoë Poluch (SE): Example, Stoa Music Hall • Skånes Dansteater (SE): On Invisible Pause, Stoa Theatre Hall • Eeva Muilu & Milja Sarkola (FI): In Human Disguise, Zodiak Stage • Gunilla Heilborn (SE): This is not a love story, Alexander Theatre 2.2 More, More, More More, More, More is a concept for visual presentations. The concept gives the selected artists 15 minutes time to present their work off-stage, with speech and slide shows, video clips of performances or with movement. The form of presentation is up to the artists, but the time is limited. More, More, More was very popular amongst the participants in Stockholm, and the concept was brought to the platform in Helsinki, as well. More, More, More was, yet again, proved successful: the guests rated this program section with an average number of 4,08 on the scale from 1 to 5. The total number of audience in the three sessions was 212. More, More, More. Photo: Hanna Koikkalainen ICE HOT Nordic Dance Platform Helsinki 2012 Project Report 6 (29) In Helsinki, 12 artists and companies had the chance to present their work in More, More, More. Finnish artists gave 4 of the presentations, 4 presentations were from Sweden, 2 from Denmark, 1 from Norway and 1 from Iceland. The presentations were arranged in a rehearsal studio at Theatre Academy. There were 4 presentations on each day, and the program was moderated by Sanna Suonsyrjä, producer for dance and theatre performances at Theatre Academy. “More, More, More was an excellent format.” “I found the Pitching program, ʻMore, More, Moreʼ really excellent with some quality presentations” December 13, 2012, Theatre Academy • Annika B. Lewis / Kassandra Production (DK) • Heli Meklin (FI) • Salka Ardal Rosengren & Mikko Hyvönen (SE/FI) • Sara Gebran (DK) December 14, 2012, Theatre Academy • Art of Spectra (SE) • Quarto (SE) • Sidney Leoni (SE) • Steinunn and Brian (IS) December 15, 2012, Theatre Academy • Janne Eraker & Jorg Schellekens (NO) • Laura Koistinen (b. Vesterinen) (FI) • Saara Töyrylä & Mikko Hyvönen (FI) • Simo Kellokumpu & Vincent Roumagnac (FI) 3. Seminar program The platform acts also as a broad discussion forum, where dance professionals around the globe may share knowledge and best practices, as well as dive into current and hot topics on the field of culture and dance art. The seminar program of the platform in Helsinki consisted of 3 panel discussions and 3 info cells. The total number of audience in the 3 panel discussions and 3 info cells was 277, and the participation between the sessions varied from 42 to 53.
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