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20 14 /2 01 5 Rate Card SkiTrax iS NorTh americ a’ S leadiNg Nordic Ski PublicaTioN wiTh Some of The beST NameS iN The buSiNeSS Marty Hall From controversy to straight talk! Peter Graves World renowned race commentator. Jack Sasseville Our venerable columnist has done it all. Steve Threndyle Backcountry sage tells it like it is. Keith Nicol The technique guy who knows all the moves. Scott McGee Mr. Tele dreams of carving tails in perfect co rn. James Southam Gear reviews and scoops from the front lines Top RaTed rates/info inside Pro SkierS Kikkan Randall Sprint Cup Globe Winner — a leader both on and off snow. Ski Mag Devon Kershaw #1 XC Canada's most successful men’s XC skier in the history of the sport. BEST COVERAGE Andy Newell OF EVERYTHING One of the fastest skiers on the planet talks shop. Perianne Jones NORDIC Insights and revelations from the front lines of the women’s field Official Magazine of Aino-Kaisa Saarinen United States Finland’s veteran Olympian on how to win gold ... more than once. Ski Association Sjur Røthe e e t Norwegian rising star on skiing for the sport’s powerhouse team. t i Cross Country m Canada m o C HEAD OFFICE c PLUS i p 260 Spadina Ave., #200 m y l JONES a Toronto, Ontario, r a P RØTHE Canada, M5T 2E4 n a i d NEWELL 416.977.2100 a is a member of n SkiTrax a RANDALL C / fx. 416.977.9200 t n a KERSHAW [email protected] r G t t SAARINEN o skitrax.com c S North America’s Most Influential XC Ski Magazine more kick more glide SkiTrax is North America’s leading Nordic ski magazine delivering the most comprehensive coverage of the sport across the U.S.A and Canada and around the world. As the most widely read and distributed Nordic skiing publication in North America, SkiTrax offers the broadest reach and most extensive coverage of the sport. With spectacular photography and the best editorial mix, SkiTrax provides in-depth coverage by experienced and prestigious writers along with some of the sport’s top skiers and legendary stars including Kikkan Randall, Devon Kershaw, Andy Newell and Perianne Jones. SkiTrax also provides extensive added-value exposure via its partnerships and sponsorships with many of the top XC ski events along with grassroots initiatives. From major races to local recreational loppets and xc ski events, SkiTrax reaches avid skiers across North America. ® FIS Fantasy Contests ® APPs for Mac and Google platforms ® Flip Page options for subscribers, readers and advertisers New ® Sodie Training Rap with Sadie Bjornsen and Sophie Caldwell ® Scando Column with Aino-Kaisa Saarinen and Sjur Røthe Official Magazine of United States Cross Country RATES UNCHANGED Ski Association Canada s u c o FOR 2014/15 SEASON F c i d r o N ITE CK AND WH BLA 1X 2X 3X 4X $410 ZE $390 SI $370 $360 470 15 2 440 $ 2014/20 1/1 420 $ DULE 00 $ SCHE $4 $600 N SHING e Nordic 8 $580 LATIO PUBLI mprehensiv 1/ 540 CIRCU he most co 10 $ N AND rax offers t a $5 $780 IBUTIO SkiT orth Americ 6 $740 DISTR tion to ge across N 1/ 700 penetra ski covera 60 $ -market $6 $1,030 T direct erica! E 2014 1/4 $990 The beS North am ER’S GUID $930 across AL BUY $880 ,280 skiers ANNU ,220 $1 Nordic issue . 12/14 1/3 170 $1 opies per lose: Sept 90 $1, 30,000 c Space C 4 $1,0 1,660 ION: : Sept. 19/1 1,560 $ CIRCULAT U.S. erial Due 1/2 ,480 $ Canada, Mat s Guide 410 $1 TION: dic Buyer’ $1, $2,100 DISTRIBU erican Nor AN. 3 $2,000 azine North Am ings US-C 2/ $1,890 ial Mag » Boots, Bind 1,790 Offic embers) kis, Poles, t report $ $3,680 (1,500 m S in-depth tes ULL $3,500 ssociation Review - son F $3,310 $2,220 tes Ski A bers) Gear Test 014/15 sea $3,130 $2,110 nited Sta 00 mem » w for the 2 $2,000 $3,960 U anada (8 n what’s ne rage DPS 1,890 3,770 ountry C o ry - Ancho $ 3,560 $ Cross C e Centena d the PS ,370 $ sstands Anchorag iversary an H READ $3 New » s 100th ann ge ENTRE SP scribers elebrates it of Anchora C Sub ki Resorts c Association s S rdic Skiing i Retailer s No . OUR Sk ki Show A) its 50th xc EE COL S (NSA view of top WO/THR olour. ki Events tars - A re , T process c S neration S lex Harvey s for each tches » Ge n Randall, A white rate colour ma like Kikka y tree. o black & ellow. PMS vents . skiers heir famil dd 15% t agenta, y hows/E distributed klee and t A : cyan, m S SkiTrax was san Dun s colours nts where Su Proces equest. shows/eve ices on r ny 2013/14 ilable. Pr e of the ma ils ava Som • Winter Tra S ebeiner athon PPET 14 erican Birk ftsbury Mar LO IDAY 20 • Am • Cra ival ER/HOL sa Loppet oppet Fest rs the most ECEMB OUR • Mora Va • Fischer L kiTrax offe D 4 UR COL i Marathon il Events S verview of : Oct. 17/1 FO nadian Sk amount Tra rehensive o ce Close 1X • Ca er • Cat C Nats comp s North Spa . 24/14 2X n Birkebein Canadian X ppets acros l Due: Oct 3X • Canadia • U.S. and the top lo the Materia 4X 0 pet preview to uide 0 $76 tineau Lop A Show erica as a shoeing G SIZE $72 • Ga et • NSI Am kiers nual Snow ure $680 akes Lopp n to whet s » An ountry feat $640 80 • City of L • OR Show seaso ng. ele Back C 0 $8 r great skii et Back T ic gifts! 1/12 0 $83 skaloppet Show appetite fo » G - cool Nord $79 • Sa • SIA s ift Guide $750 1,040 Events r XC Camp Holiday G uide 90 $ • NENSA • Silver Sta » ashion G 1/8 30 $9 Festival StyleFile F ow 0 $9 C Events wstone XC » Nordic did you kn $89 1,240 • CX • Yello etaways - s 1,190 $ oppet S Winter G offers cabin 1/6 1,120 $ • Nipika L » USF st Service ,060 $ e U.S. Fore xc skiing $1 $1,630 that th ws for your 4 $1,540 Goes ut bungalo 1/ $1,460 Waxing and looko 1,380 E Inside Scoop $ $1,980 ROFIL Hi Tech on Wax Trucks dventures? f the 3 $1,890 ADER P a al feature o 1/ $1,790 RE 015 - annu 1,690 Story and Photos by Nicolas Joly Loppets 2 e USA and $ $2,450 n the cross-country scene, the competition is as fierce backstage as it is on the tracks, as tech- » ss th 40 nicians and ski manufacturers work harder and harder in search of the perfect glide. The s acro 2 $2,3 le financial and technological investment of all the great Nordic nations and brands empowers ppet 1/ fema them to reach their goals, yet this segment is not fully understood and somewhat underesti- t in lo 2,230 0% mated. The advent of the big wax trucks, which perform double duties as both workshop and bes $ ale, 3 Idisplay at race sites, sheds some light on this mostly hidden side of the sport. ,100 % m With an average of 25 pairs of skis used by each athlete, the transporting, testing and waxing $2 10 – 70 process of the skis have evolved into a huge undertaking that must be smoothly executed at the a $3,0 ale logistical center of each World Cup site. Every venue is organized around equipment flow, which anad 0 m is evident by the installation of waxing cabins as close to the tracks as possible in order to ease 8 tly C 2,8 inan the constant movement of skis from snow to wax tables. But wax cabins require a constant 2/3 $ edom cycle of set-up/clean-up at each venue and do not completely solve the issue of ventilating wax ,720 pr vapours that can threaten the health of both athletes and technicians. $2 The introduction of high-tech wax trucks has served to answer the needs of efficiency and 80 safety while delivering the perfect glide. Time is also a big factor in the equation, and faced with $2,5 of 36 the prospect of losing half a day to install its wax cabins, Sweden was the first to acquire a wax 5,300 age truck in 2009. The results were dramatic as they could be “on snow” in half an hour and the abil- $ the ity to take advantage of an extra half-day workout while other countries were using that time to L ,040 over pull electrical cables and unpack their skibags. At the same time, the useful key work area for 15 FUL $5 each technician was increased, and above all, an air-purification system meant the efficient 20 70 380 extraction/filtering of hazardous wax vapours. RCH $4,7 $3, Norway, the indisputable leader in the sport, did not take long to react, and quickly adopted /MA 0 10 the similar tactic the following season, with an investment as big as its ambi- ARY $4,52 $3,2 tions.