Report to the Community July 1, 2010 - June 30, 2011 • Detroit Educational Television Foundation
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Report to the Community July 1, 2010 - June 30, 2011 • Detroit Educational Television Foundation Educate • Entertain • Inspire In Partnership with Our Community 00. 2. 3. A Report To Our Community In these pages, you’ll see that it’s been a busy year for Detroit Public Television. Many productions were shot, connections made, partnerships strengthened, minds opened and lives touched. Our production truck and crews are gaining a reputation throughout the region for covering important events; our fundraising productions are raising millions of dollars 1. for PBS stations nationwide; our success with WRCJ 90.9 FM and broadcasts of the Detroit Symphony Orchestra and Michigan Opera Theatre promote arts and culture; and… we’re just getting started. 4. We believe Public Media can foster positive changes in local communities. That’s why We believe we are relentlessly committed to a plan of “Engage, Focus, Create and Sustain.” We engage and partner with members of the community – at every level Public Media We focus on issues important to our citizens We create content using all the tools of public media We sustain by connecting to wider audiences and delivering value can foster for our partners positive changes Further, we believe in C.O.P.E. – “Create Once; Publish Everywhere.” We create content that informs, inspires, or entertains, and then distribute it widely, free of charge, in local without “branding” it Detroit Public TV. 5. Sound radical? Here’s the good news: we’re making a difference. 7. communities. 6. We’re serving our community as a trusted, neutral media partner. We’re providing a megaphone and virtual town hall for concerned citizens, lifelong learners, explorers, artists, problem solvers, educators, parents, children, and viewers like you. We showcase best practices, great performances and innovative ideas. In short, we’re delivering on the promise of public media. We do it proudly with your support. Thank you. Sincerely, 9. 10. 8. Melonie Colaianne Rich Homberg Chairman, Board of Trustees President and General Manager 12. 1. MiVote Host Christy McDonald • 2. Detroit Symphony Orchestra • 3. Nolan Finley, Debbie Dingell, and U.S. Senators Debbie Stabenow and Carl Levin • 4. Fred Nahhat and foster care guests • 5. DPTV’s Freedom Riders event held at Detroit Public Library 6. DPTV Production Crew • 7. Great Teachers Participants • 8. Beyond the Light Switch host David Biello • 9. Ready for School Event hosts Fred Nahhat & Kelley Hamilton • 10. Dan Alpert (center) and Freedom Riders winner Tianna Trombly (2nd right) and her family 11. 11. Production Truck on barge to Mackinac Island • 12. DPTV’s Board Members participating in pledge night. We get around — broadcasting from anywhere is key to DPTV’s service, from MiVote Mackinac on the island to our new Midtown studio on the Wayne State Campus. With a digital production truck, spacious facilities at our Riley Broadcast Center, and a new TV studio in Midtown Detroit, we’re capturing important events and great performances that educate, entertain, and inspire. Lights, Camera, Action 1. 2. On the Road In Midtown Detroit Our Digital Production Truck continues to be a game-changing asset for Detroit In March, DPTV partnered with Wayne State University to reopen a TV studio in the Public Television, as it travels throughout Michigan and beyond to connect historic Maccabees building on Woodward Avenue. Once home to “The Soupy Sales concerts and events with greater audiences. This year’s highlights include: Show” and other classic Detroit TV shows, the newly renovated space is used to tape episodes of Leaders on Leadership, and certain episodes of American Black Renewed assignments to film the annual Sphinx Competition Finals Journal, and Am I Right? Concert, the Free Press Green Awards, the Women Mean Business Symposium, NAACP Fight for Freedom Fund Dinner and other events The gubernatorial inauguration in January, broadcast on DPTV and At the Riley Broadcast Center carried by more media outlets than any prior state public affairs event If you haven’t visited our main facility in Wixom, we invite you to do so. Named for ever lead benefactors George and Dolores Riley, the spacious building boasts three Gavel-to-gavel TV and Web coverage of the Mackinac Policy studios: The Bill & Patsy Smith Studio; the Ford Motor Company Studio; and the Conference, distributed online through 60 partner websites and Boll Family Studio. Now, with the completion of the Susan Cooper Studio Control watched live online by approximately 45,000 people Room to join four busy edit rooms, all endowed by our patrons, and spacious meeting facilities, the Riley Broadcast Center is fast becoming the production center of choice Video streaming broadcasts of the Detroit Symphony Orchestra and the Detroit Jazz Festival in Southeast Michigan. 1. MiVote host Christy McDonald • 2. DPTV-Wayne State Midtown Studio, Detroit • 3. DPTV’s Production Truck heads to Mackinac Island aboard a barge at dawn • 4. Nolan Finley, Debbie Dingell, and U.S. Senators Debbie Stabenow and Carl Levin consider Michigan Issues in policy conference coverage • 5. DPTV Riley Broadcast Center, Wixom, MI. 3. 3. 4. 5. 8: Number of years public television has been the most trusted institution in America in annual surveys by GfK Roper Public Affairs Media Poll; and most recently (2011) by Hart Research and American Viewpoint polling firms. Through Detroit Public Television and WRCJ 90.9 FM, we help people access, understand and enjoy art. We partner with others to help arts organizations be more effective. Detroit Symphony Orchestra Detroit Public Schools When the DSO returned in April 2011 after a six-month strike, 2,000 people were in New this year to 90.9 airwaves is DPS Backstage, showcasing the musical and dra- Orchestra Hall to see them perform. But thanks to broadcasts and a webcast by matic talents – and broadcast production talents – of Detroit Public Schools students. DPTV and WRCJ-FM, more than 60,000 worldwide were able to hear the concert. Such is the power of public media. Other collaborations with the DSO included: Arab American Stories Live radio broadcasts and DPTV-produced webcasts of DSO concerts Currently in production by DPTV, this new 13-part series will profile the lives and cultural achievements of Arab Americans. Radio broadcasts of concerts by DSO youth ensembles Episodes of DSO Unmasked to give listeners a greater understanding of DSO music and musicians DPTV Media Specials The only PBS affiliate with its own entertainment label,DPTV Media, Detroit Public TV maintains its unique advantage by producing, distributing, marketing, and connecting Michigan Opera Theatre its programs and products with PBS stations, concert tour partners, PBS donors and This year WRCJ broadcast live all four operas presented by The Michigan Opera retail consumers. Musical fundraising productions this year include: Theatre. Each was preceded by an episode of MOT Unmasked, exploring the music and story within the opera. DPTV welcomed MOT representatives to the studios for a Daniel O’Donnell Live from Nashville 1. special challenge grant from Masco Corporation around La Boheme. Celtic Crossroads: World Fusion Ethan Bortnick & His Musical Time Machine Irish Rovers: Home In Ireland Sphinx Organization The Best of Soul Train In February 2011, DPTV and WRCJ both broadcast the annual Sphinx Finals Nikolai Baskov: Romantic Journeys Concert, showcasing young Black and Latino classical music string players. In addition, Michael Londra: Beyond Celtic WRCJ produced seven episodes of Sphinx Journeys, hosted by Aaron Dworkin, to Music of Your Life: Les Brown, Jr. Band of Renown & Neil McCoy explore classical music by Black and Latino composers. Detroit Institute of Arts DIA Executive Director Graham Beal is your host on Detroit Public TV for In the Frame: Exploring the DIA, an insider’s view of one of America’s great museums. 2. 3. 1. Sphinx participant Alexandra End • 2. Detroit Public School Male Vocalists in the studios of WRCJ • 3. Daniel O’Donnell • 4. Aaron Dworkin Arts and Culture 5. Leonard Slatkin & DSO • 6. Graham Beal • 7. Celtic Crossroads • 8. The Best of Soul Train • 9. Irish Rovers • 10. Les Brown, Jr. & Neil McCoy 4. 5. 6. 4. 7. 8. 9. 10. 3700: Number of children and parents who came to our first Two-day Kids Club Live events at Royal Oak Farmers Market in June. PBS is the # 1 educational media brand, trusted by parents worldwide. Detroit Public TV extends that mission by collaborating with parents and child care professionals to give kids a great start in life. Children and Education Early Childhood Learning Flip Clips Michigan’s Early Childhood Investment Corporation (ECIC) chose Detroit Public TV Jewish teens produced mini-documentaries that explore what makes Detroit special to work with United Way of Southeastern Michigan to produce 42 one-minute video to them, including relationships between themselves, their parents, and their grand- learning lessons, a one-hour TV special, and other materials to educate, recruit and parents. inspire those who foster life success for young children. The video lessons are being broadcast throughout Michigan and distributed via Ready to Learn DVD to child care professionals. To date, more than 8,400 DVDs have been requested. In approximately 90 community workshops, DPTV’s Vernita Beverly distributed more than 4,500 free books and helped 4,000 children and families improve their literacy Great Teachers and explore such topics as anti-bullying, getting ready for kindergarten, and eating What does it take to be a great teacher? Great Teachers, produced by DPTV and the well on a budget. United Way for Southeastern Michigan, with funding from the Ford Foundation, high- lights the success stories and struggles of a handful of Detroit-area teachers trying to bring hope to the young people they influence. You Be the Chemist – 2010 Michigan Finals 26 exceptionally talented middle school students competed in this one-hour special for prizes and the right to represent Michigan in the national student chemistry competition.