Bullring, Birmingham Where Birmingham happens
Bullring, Birmingham is the most exciting destination outside of London for international brands. With the guardian bronze bull as the third most photographed landmark in Britain, it is one of the Annual Footfall UK’s most successful regeneration projects. Bullring has the highest annual footfall of any retail destination in the Midlands. 36m Catchment area
Average Dwell Time 77mins
Demographics ABC1
60% • Over 7.2 million people live within an hour’s drive of Birmingham city • 4.3 million consumers in Bullring’s 45 minute catchment area • Largest professional / financial sector outside London, employing over 100,000 people with an annual output of over £2.5 billion • 61% of visitors are 18-34 years
www.hammersonengage.com [email protected] Bullring, Birmingham Where Birmingham happens
Spaces to engage
Site Description Daily Weekend Weekend Weekly (Mon-Thur) (Thurs-Sun) (Daily) (Mon-Sun)
Site A: Upper Mall West Upper west mall along the internal route from £1,500 £6,500 £2,500 £7,500 7m x 3m, 1 x 13amp New Street Station. Next to Debenhams and Goldsmiths
Site B: Central Street External site linking east and west malls with £1,750 £6,500 £2,500 £7,500 5m x 5m, 1 x 13amp high footfall
Site C: Rotunda Square External site linking the 3 main £2,500 £10,500 £3,950 £12,500 10m x 12m, 32amp 3 phase entrances to the city centre. Home of iconic Bull statue
Site D: St Martin’s Square Our largest external site, surrounded by £1,750 £6,500 £2,500 £8,500 15m x 10m, 125amp 3 phase eateries offering high footfall throughout the day and night
Site E: Lower Mall West Our largest and prime internal event space £2,500 £10,500 £3,950 £12,500 12m x 7m, 5 x 13amp + 63amp which can be viewed from all 3 mall levels. 3 phase (all bookings subject to Near Disney and Debenhams Debenhams approval)
Site G: Lower Mall Middle Located on the lower middle mall opposite £1,000 £4,000 £1,950 £5,000 2m x 4m, 1 x 13amp GAME, Burger King, Costa. Suitable for sampling and small exhibition
Site I: Selfridge Circle Located on the lower east mall opposite £2,500 £10,500 £3,950 £12,500 8m diameter, 4 x 13amp + Selfridges, ideal for luxury brands 32amp (all bookings subject to Selfridges approval)
Site J: Upper Mall East Located on the premium upper east mall £1,500 £5,000 £2,750 £12,000 7m x 5m, 2 x 13amp surrounded by Selfridges and Hugo Boss
Site K: Upper Mall East Located on the premium upper east mall £1,500 £5,000 £2,750 £7,500 7m x 5m, 2 x 13amp surrounded by Selfridges and All Saints
Site L: St. Martin’s Balcony External site adjacent to the stairs leading to £1,000 £4,000 £1,500 £3,100 7m x 7m 32amp St Martin’s Square
Leafleting Various External Locations £750 N/A £950 N/A
Sampling Various External Locations £1,250 N/A £1,250 N/A
All rates are exclusive of VAT. Rates subject to increase in Nov/Dec.
www.hammersonengage.com [email protected] Bullring, Birmingham Where Birmingham happens
Upper Mall
C
J Michael Kors
Pop Ups K H&M Link Street
A B
L
Selfridges
Debenhams
Lower Mall
Superdrug
Entertainer Next
I G E H
Selfridges
Debenhams
Spiceal Street D
St. Martin’s Church
www.hammersonengage.com [email protected] Bullring, Birmingham Where Birmingham happens
Media to engage
Escalator Vinyls Mall Lifts
From £6,000 (incl. production) From £2,000 (incl. production)
Central Mall Banners Large-format banners
Prices start at £8,000 (incl. production) Prices start at £8,000 (incl. production)
Digital Advertising Car Park Branding
P.O.A. Prices start at £2,500 (incl. production)
Plasma Screens Bull Sponsorship
P.O.A. £3,500 per day or £5,000 per weekend
Talk to us Find us General enquiries [email protected] Bullring Shopping Centre, Birmingham B5 4BU Portfolio opportunities [email protected] bullring.co.uk Commercial Team 0121 632 1521 Follow us