Upper Peninsula History Conference
64TH ANNUAL JUNE 28-30, 2013 • HOUGHTON, MI Upper Peninsula History Conference Hosted and sponsored by: Michigan Technological University Archives Also sponsored by: and Copper Country Historical Collections Houghton County Historical Society Keweenaw National Historical Park Quincy Mine Hoist Association For details and registration, visit www.hsmichigan.org or call toll-free (800) 692-1828 Friday, June 28 9 AM-NOON Pre-Conference Workshop Pre-Conference Workshop Promotion and Marketing for Small Heritage Organizations Friday 9 AM Carnegie Museum, 105 Huron St. (northeast corner of Huron and Montezuma), Houghton. Promotion and Marketing for (See box at right) Small Heritage Organizations 12-4 PM Registration Erik Nordberg Magnuson Franklin Square Inn Lobby, 820 Shelden Ave., Houghton Executive Director, Michigan Humanities Council 2-4:30 PM Concurrent Pre-Conference Tours $25 with conference registration* NOTE: All tours require participants to self-drive to the departure loca- tion listed with each tour below. This workshop will review the basics of promotion and marketing for smaller agencies, particularly those with Tour 1: NPS Calumet Visitor Center/ Italian Hall limited staffing. Learn how to develop simple promotional 98 Fifth St., Calumet tools like informational cards, flyers, and posters. Participants will self-drive to the National Park Service Calumet Visitor Center Concrete examples of effective media releases will be for a special tour, which will conclude with a visit to the site of the Italian Hall presented, as well as the places to send them, and Memorial. $15 proven strategies to engage print, radio, and television media to promote your programs and events. Includes Tour 2: Quincy Smelter and the Houghton County handouts and other takeaways.
[Show full text]