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ALA Annual Conference, Toronto Summer 2003 Update ® NASA Becomes Latest Campaign unique role of academic and research College of San Mateo Founding Partner libraries and their contributions; increase This community college library celebrated visibility and support for academic and National Library Week with the theme, The National Aeronautics and Space research libraries and librarians; better “fantasy, mystery, reality @ your library.” Administration is the newest founding market library services; and present Throughout the week, the library hosted partner in the @ your library campaign. academic and research librarianship as a authors and cultural events. NASA’s Office of Biological and Physical desirable career. Throughout its duration, Research and ALA are co-sponsoring a the campaign will emphasize that: University of Missouri-Kansas City three-year program designed to drive The library at the University of Missouri- ● College and research libraries are an participation at public libraries, raise Kansas City hosted the University essential part of the learning awareness and interest in science, Libraries’ Friends of the Library 2003 community. encourage young people to pursue science program, “World War II: Living Voices @ ● College and research libraries careers, and increase the visibility of NASA your library.” The three-part program connect you with a world of programs and many of its findings. The featured voices of the past, from world knowledge. program is administered by the leaders to anonymous citizens, captured ● College and research libraries are Association for Library Service to on archival sound recordings. investing in the future, while Children, a division of the ALA, and preserving the past. supported by Apple. College of William and Mary As part of the NASA @ your library The Charlotte conference featured a Taking a suggestion from a student program, an exciting interactive exhibit “train the trainer” preconference during assistant, the Swem Library collaborated begins traveling this summer through 120 which 65 attendees were led through the with the college’s Dining Services libraries on a nationwide tour that will last process of building their own marketing department on a theme dinner at the two years. The exhibit will feature plans and conducting trainings on the student cafeteria: “Read and Relax @ your information on shuttling to space, living in campaign in their own communities. library.” The dinner focused on the space, conducting science in space, The conference also marked the debut regional cuisine of six authors: Ernest operating the International Space Station of an @ your library toolkit, which was Hemingway – Cuban/Key West; Amy Tan – laboratory in space, conducting commerce distributed to all attendees. The toolkit in space, and the nation’s future in space. contains messages, ideas, and strategies for This summer, a Web site for parents and promoting the value of academic and their children will also go online at research libraries and librarians in the 21st www.ala.org/alsc. For more information century, tips on building a marketing coffee and to apply to host the traveling exhibit, communications plan and using the @ computers please contact Linda Mays at your library brand, sample media relations copies [email protected] or 312-280-1398. tools and more. A downloadable version of the toolkit Smart Starts Academic and Research Library can be found on the @ your library Web Campaign launches during ACRL site at www.ala.org/@yourlibrary by Conference clicking on the “Academic and Research Library Campaign” button. Additional The Academic and Research Library online tools include free downloadable campaign to promote the value of graphics, case studies, and librarian & academic libraries and librarians launched profiles. Bits Books the road to success beginsinvesting here in the future, at the ACRL National Conference in Here are some ways that college and college and preserving the past research libraries: The C ampaign for Am Charlotte, N.C., in April, which was also research libraries celebrated National erica's Libraries National Library Week. The campaign was Library Week with @ your library in 's Libraries The Campaign for America developed to: promote awareness of the tandem with the launch of the campaign: Campaign Founding Partners 3M Library Systems ● Center for the Book, Library of Congress ● International Federation of Library Associations and Institutions (IFLA) ● Major League Baseball ● Morningstar Foods Inc. ● National Aeronautics and Space Administration ● Wells Fargo Home Mortgage ● Woman’s Day magazine www.ala.org/@yourlibrary [email protected] Join ACADEMICPR, the first A new toolkit with messages, strategies, Arkansas teen wins checkered listserv dedicated to marketing and public sample press materials, and best practices flag in Drive to Read @ your relations in academic and research is being developed. library libraries. Share your successes, brainstorm School library media centers and school ideas, learn about your colleagues’ library organizations have already taken Marcus Moreno, 15, of Pleasant Plains, strategies for reaching out to students, advantage of the campaign’s resources. Arkansas, was named winner of this year’s faculty, administrators and other key Below are just a few examples of how Drive to Read @ your library program, audiences. To subscribe, send an email to: some have gotten involved: sponsored by ALA and Morningstar Foods [email protected]. In the body of the Inc., maker and distributor of Hershey’s message, type: subscribe ACADEMICPR Reidland High School Milk. The teen wrote an and your first and last name. Paducah, Kentucky essay on the book, Reidland High School posts an electronic newsletter on its Web site Chinese; Fannie Flagg – Southern; Arthur called, “What’s happening @ your library.” Conan Doyle – English; Anita Desai – A recent issue featured events such as A Matter of Profit by Indian; and John Steinbeck – Californian. “Lunch @ your library,” an event that Hilari Bell. This year, About 1,500 students enjoyed the event. It brought together members of the high teens were asked to read a book from was also the first time such collaboration school’s class of 1940 and current YALSA’s 2002 Best Books for Young Adults took place on campus, and library staff students, and “Poetry contest @ your list and submit an entry based on the expects that it will turn into an annual library,” a contest to celebrate National character from the book that was most event. Poetry Month. Next year, the library will heroic to them. use the theme “Check it out @ your Coming October 2003: Moreno’s essay was only one among library” to promote library happenings. many creative entries. One teen submitted School Library Campaign a pair of jeans decorated like the pair in Park Hill School District the book, The Sisterhood of the Traveling In March, approximately 30 school library Kansas City, Missouri Pants, by Ann Brashares. A group of teens media specialists attended a strategic Collaborating with Kansas City’s Maple produced a police report folder based on a planning and marketing retreat hosted by Woods Community College, selected murder in one of the books, complete with 3M Library Systems to help shape the schools in the Park Hill School District mock witness interviews and crime scene upcoming School Library Campaign that hosted storytellers as part of “Storytelling photos. There were also several paintings, will launch in October 2003 at the AASL 2003 @ your library.” A giant “@ your collages and poems and an American flag National Conference in Kansas City, Mo. library” card was created to promote the quilt. Participants discussed key issues event. The card can be downloaded from Over 1,200 libraries registered for this concerning marketing and publicity the @ your library Web site at www.ala.org/ year’s program on the Drive to Read Web efforts, including how to identify key users @yourlibrary in the “PR Tools and site. Librarian Karen Wells from Pleasant or “customers,” how to develop targeted Resources” section. Plains High School will join this year’s teen messages, tactics for reaching out to key winner at the Daytona 400 in July where audiences, and how to prepare long-term New York State Education Department & they will meet program spokesperson and marketing plans. The group critiqued a the School Library Media Section of the NASCAR driver Ward Burton. marketing manual that will train school New York Library Association Three libraries also won prizes for their library media specialists around the The New York State Education Department promotional efforts. First place went to country in how to develop an effective promotes its “School Library Media Harris-Elmore Public Library in Elmore, marketing plan. Program Improvement Initiative” with the Ohio; second place went to Hopkins High Developed in connection with AASL, slogan “Information Literacy @ your School, Hopkins, Michigan; and third the campaign will aim to: library.” Through this program, the place was awarded to the Wayland Free ● increase public awareness of the Department of Education works with Library, Wayland, New York. significant contributions made by approximately 100 “SURR” schools The excitement will continue next year school library media specialists (“Schools Under Registration Review”) to with another teen reading program. The through school library media improve school libraries through program focus will shift to extreme sports, programs to further student academic

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