ALA Annual Conference, Toronto

Summer 2003 Update ®

NASA Becomes Latest Campaign unique role of academic and research College of San Mateo Founding Partner libraries and their contributions; increase This community college library celebrated visibility and support for academic and National Library Week with the theme, The National Aeronautics and Space research libraries and librarians; better “fantasy, mystery, reality @ your library.” Administration is the newest founding market library services; and present Throughout the week, the library hosted partner in the @ your library campaign. academic and research librarianship as a authors and cultural events. NASA’s Office of Biological and Physical desirable career. Throughout its duration, Research and ALA are co-sponsoring a the campaign will emphasize that: University of Missouri-Kansas City three-year program designed to drive The library at the University of Missouri- ● College and research libraries are an participation at public libraries, raise Kansas City hosted the University essential part of the learning awareness and interest in science, Libraries’ Friends of the Library 2003 community. encourage young people to pursue science program, “World War II: Living Voices @ ● College and research libraries careers, and increase the visibility of NASA your library.” The three-part program connect you with a world of programs and many of its findings. The featured voices of the past, from world knowledge. program is administered by the leaders to anonymous citizens, captured ● College and research libraries are Association for Library Service to on archival sound recordings. investing in the future, while Children, a division of the ALA, and preserving the past. supported by Apple. College of William and Mary As part of the NASA @ your library The Charlotte conference featured a Taking a suggestion from a student program, an exciting interactive exhibit “train the trainer” preconference during assistant, the Swem Library collaborated begins traveling this summer through 120 which 65 attendees were led through the with the college’s Dining Services libraries on a nationwide tour that will last process of building their own marketing department on a theme dinner at the two years. The exhibit will feature plans and conducting trainings on the student cafeteria: “Read and Relax @ your information on shuttling to space, living in campaign in their own communities. library.” The dinner focused on the space, conducting science in space, The conference also marked the debut regional cuisine of six authors: Ernest operating the International Space Station of an @ your library toolkit, which was Hemingway – Cuban/Key West; Amy Tan – laboratory in space, conducting commerce distributed to all attendees. The toolkit in space, and the nation’s future in space. contains messages, ideas, and strategies for This summer, a Web site for parents and promoting the value of academic and their children will also go online at research libraries and librarians in the 21st www.ala.org/alsc. For more information century, tips on building a marketing coffee and to apply to host the traveling exhibit, communications plan and using the @ computers please contact Linda Mays at your library brand, sample media relations copies [email protected] or 312-280-1398. tools and more. A downloadable version of the toolkit Smart Starts Academic and Research Library can be found on the @ your library Web Campaign launches during ACRL site at www.ala.org/@yourlibrary by Conference clicking on the “Academic and Research Library Campaign” button. Additional The Academic and Research Library online tools include free downloadable campaign to promote the value of graphics, case studies, and librarian & academic libraries and librarians launched profiles. Bits Books the road to success beginsinvesting here in the future, at the ACRL National Conference in Here are some ways that college and college and preserving the past research libraries:

The C ampaign for Am Charlotte, N.C., in April, which was also research libraries celebrated National erica's Libraries National Library Week. The campaign was Library Week with @ your library in 's Libraries The Campaign for America developed to: promote awareness of the tandem with the launch of the campaign:

Campaign Founding Partners 3M Library Systems ● Center for the Book, Library of Congress ● International Federation of Library Associations and Institutions (IFLA) ● Major League Baseball ● Morningstar Foods Inc. ● National Aeronautics and Space Administration ● Wells Fargo Home Mortgage ● Woman’s Day magazine www.ala.org/@yourlibrary [email protected] Join ACADEMICPR, the first A new toolkit with messages, strategies, Arkansas teen wins checkered listserv dedicated to marketing and public sample press materials, and best practices flag in Drive to Read @ your relations in academic and research is being developed. library libraries. Share your successes, brainstorm School library media centers and school ideas, learn about your colleagues’ library organizations have already taken Marcus Moreno, 15, of Pleasant Plains, strategies for reaching out to students, advantage of the campaign’s resources. Arkansas, was named winner of this year’s faculty, administrators and other key Below are just a few examples of how Drive to Read @ your library program, audiences. To subscribe, send an email to: some have gotten involved: sponsored by ALA and Morningstar Foods [email protected]. In the body of the Inc., maker and distributor of Hershey’s message, type: subscribe ACADEMICPR Reidland High School Milk. The teen wrote an and your first and last name. Paducah, Kentucky essay on the book, Reidland High School posts an electronic newsletter on its Web site Chinese; Fannie Flagg – Southern; Arthur called, “What’s happening @ your library.” Conan Doyle – English; Anita Desai – A recent issue featured events such as A Matter of Profit by Indian; and John Steinbeck – Californian. “Lunch @ your library,” an event that Hilari Bell. This year, About 1,500 students enjoyed the event. It brought together members of the high teens were asked to read a book from was also the first time such collaboration school’s class of 1940 and current YALSA’s 2002 Best Books for Young Adults took place on campus, and library staff students, and “Poetry contest @ your list and submit an entry based on the expects that it will turn into an annual library,” a contest to celebrate National character from the book that was most event. Poetry Month. Next year, the library will heroic to them. use the theme “Check it out @ your Coming October 2003: Moreno’s essay was only one among library” to promote library happenings. many creative entries. One teen submitted School Library Campaign a pair of jeans decorated like the pair in Park Hill School District the book, The Sisterhood of the Traveling In March, approximately 30 school library Kansas City, Missouri Pants, by Ann Brashares. A group of teens media specialists attended a strategic Collaborating with Kansas City’s Maple produced a police report folder based on a planning and marketing retreat hosted by Woods Community College, selected murder in one of the books, complete with 3M Library Systems to help shape the schools in the Park Hill School District mock witness interviews and crime scene upcoming School Library Campaign that hosted storytellers as part of “Storytelling photos. There were also several paintings, will launch in October 2003 at the AASL 2003 @ your library.” A giant “@ your collages and poems and an American flag National Conference in Kansas City, Mo. library” card was created to promote the quilt. Participants discussed key issues event. The card can be downloaded from Over 1,200 libraries registered for this concerning marketing and publicity the @ your library Web site at www.ala.org/ year’s program on the Drive to Read Web efforts, including how to identify key users @yourlibrary in the “PR Tools and site. Librarian Karen Wells from Pleasant or “customers,” how to develop targeted Resources” section. Plains High School will join this year’s teen messages, tactics for reaching out to key winner at the Daytona 400 in July where audiences, and how to prepare long-term New York State Education Department & they will meet program spokesperson and marketing plans. The group critiqued a the School Library Media Section of the NASCAR driver Ward Burton. marketing manual that will train school New York Library Association Three libraries also won prizes for their library media specialists around the The New York State Education Department promotional efforts. First place went to country in how to develop an effective promotes its “School Library Media Harris-Elmore Public Library in Elmore, marketing plan. Program Improvement Initiative” with the Ohio; second place went to Hopkins High Developed in connection with AASL, slogan “Information Literacy @ your School, Hopkins, Michigan; and third the campaign will aim to: library.” Through this program, the place was awarded to the Wayland Free ● increase public awareness of the Department of Education works with Library, Wayland, New York. significant contributions made by approximately 100 “SURR” schools The excitement will continue next year school library media specialists (“Schools Under Registration Review”) to with another teen reading program. The through school library media improve school libraries through program focus will shift to extreme sports, programs to further student academic workshops, on-site technical assistance with legendary skateboarder Tony Hawk as achievement and lifelong learning. and small grants for materials. The slogan the spokesperson. ● strengthen a belief in the value of has been printed on pins and lanyards. school library media programs and The same pins were also used at the The Path to Homeownership school library media specialists. 2002 conference of the School Library Begins @ your library ● position school librarianship as a Media Section of the New York Library desirable career opportunity. Association, as the theme of the conference This past year, 10 libraries received grants was, “Information to host free homebuying seminars as part Literacy @ your of The Path to Homeownership Begins @ Is your library involved with the campaign? We want to hear library.” This year’s your library program, sponsored by ALA from you! Send examples to: Megan Humphrey, ALA PIO, 50 theme was and Wells Fargo Home Mortgage. Seminars E. Huron St., Chicago, IL 60611 or e-mail [email protected]. “Celebrate Success were held at libraries in Atlanta, Boston, @ your library.” Ft. Worth, Houston, Oakland (Calif.), www.ala.org/@yourlibrary 2 [email protected] bookclub. Librarians representing ACRL, Robinson, Vice President of Educational PLA and RUSA are: Marilyn Carbonell, Programming for Major League Baseball. University Libraries, University of This year the program also is reaching Missouri-Kansas City; Celeste B. Choate, out to the Hispanic community with a Clinton Macomb Public Library, Clinton new, Spanish-language Web site. Township, Mich.; Danielle Clarke, Beeghly For more information, see www.ala.org/ Library, Ohio Wesleyan University; Carol @yourlibrary/jointhemajorleagues. Kem, University of Florida; Victor Kralisz, Dallas Public Library; Heather Lawson, Now airing on ABC-TV: 6 new PSAs Phoenix, Queens (N.Y.), San Diego, San Memphis/Shelby County (Tenn.) Public promote reading and The Campaign Francisco and Washington, D.C. Library & Information Center; Jennifer ALA and Wells Fargo Home Mortgage Lynne, Washington-Centerville (Ohio) ABC-TV’s primetime stars are talking up announced the national initiative last Public Library; Christina Martinez, literacy as part of ABC’s new public service summer in Washington, D.C. Mel Kraemer Family Library, University of initiative, “A Better Community.” Martinez, secretary of U.S. Housing and Colorado at Colorado Springs; Nancy The stars include Diedrich Bader of Urban Development, and Olympic Pearl, Washington Center for the Book at “The Drew Carey Show,” speedskating gold medallist Derek Parra, the Seattle Public Library; C. L. Quillen, Constance Marie of spokesperson for the program, were on Mount Laurel (N.J.) Library; Jacqueline “George Lopez Show,” hand to help launch the effort. Sasaki, Ann Arbor (Mich.) District Library; Leslie Stephanson of Terri Works, Stockton-San Joaquin County “MD’s,” Bradley Cooper Put it in Writing @ your library: (Calif.) Public Library. and Michael Vartan of aspiring writers participate in Visit www.womansday.com to see the “Alias,” and James workshops across the country; latest picks. Bulliard of “That Was Then.” librarians featured as part of new The end of each segment is tagged with online bookclub Join the Major Leagues @ your “The Campaign for America’s Libraries” library: second inning in full swing and the ALA Web address. Libraries in 15 cities hosted Batter up! The second year of the Join the The Campaign for the World’s workshops on how to Major Leagues @ your library program Libraries: Canadian library break into the writing launched in April at Enoch Pratt Free associations first on board business during Library and at Camden Yards in Baltimore, National Library Week with ALA President-Elect Carla Hayden The Canadian Library Association and 4 as part of the second year throwing the first pitch of a game. Events provincial associations are on board with of the Put it in Writing @ your library were also The Campaign for the World’s Libraries, a program. Each workshop was led by a held at public education effort co-sponsored by writer from Woman’s Day magazine. libraries and ALA and the International Federation of Sponsored by ALA and Woman’s Day ballparks in Library Associations and Institutions magazine, the program is designed to Kansas City, (IFLA). In fact, they were among the very promote the opportunities that all types of Anaheim, first to join the campaign, which launched libraries offer to spark a writer’s imagination San Diego, at the 2001 IFLA conference to promote and help build a community of writers. Cincinnati, the value of libraries and librarians in The libraries that hosted the workshops Miami and Toronto. The program also will countries around the world. were: County of Los Angeles Public be promoted at the All-Star fanfest in Library/Culver City Julian Dixon Library; Chicago. Canadian Library Association San Francisco Public Library; Aurora The program, sponsored by ALA and The Canadian Library Association has (Colo.) Public Library; The Ferguson Major League Baseball, is designed to joined the world campaign and is making Library (Stamford, Conn.); Martin Luther heighten awareness of 21st century literacy plans for next year. King Jr. Memorial Library (Washington, skills. The centerpiece of the program, D.C.); Gwinnett County (Ga.) Public which runs until September 12, 2003, is Library Association of Alberta Library; Highland Park (Ill.) Public an online baseball trivia contest that tests “Hot” off the presses in Alberta is “Hot Library; Newton (Mass.) Free Library; players’ information literacy skills and picks @ your library,” a 2004 calendar Columbia (Mo.) Public Library; Camden encourages them to use the resources of their featuring “sixteen photos of vibrant, County (N.J.) Library; Scarsdale (N.Y.) library and librarian to find the answers. dynamic, creative, smart, adventurous, Public Library; Public Library of Charlotte Players who answer questions correctly are sexy librarians.” Proceeds from the sale of & Mecklenburg County (N.C.); Public eligible to win a pair of tickets to the 2003 the calendars will go to the association. Library of Cincinnati and Hamilton World Series. The idea for the calendar came from two County; Knox County (Tenn.) Public ALA and Major League Baseball once Calgary librarians who wanted to debunk Library; and Vancouver (Wa.) Community again sponsored a contest for the best local the librarian “bun” stereotype. Visit its Library, a branch of Fort Vancouver promotion tied to the program. The Web site at www.laa.ab.ca for ordering Regional Library District. winning library will earn a weekend prize information. The ALA partnership with Woman’s Day package, including tickets to the Major The association has used @ your library also expanded this year with 12 librarians League Baseball All-Star Game. The library in all of its publications over the past year participating in the magazine’s new online will also win a library event with Sharon and received a grant to promote the @ www.ala.org/@yourlibrary 3 [email protected] your library campaign. Last year, the Involvement continued in 2002 with Southfield (Mich.) Public Library for its association hosted 8 regional workshops the summer reading theme, “Uncover the @ your library newsletter; and Des Plaines across the province, as well as a session at Mysteries @ your library.” About 320 (Ill.) Public Library for a booklist entitled, the Alberta Library Conference 2002. public libraries participate in the program. “Mysteries in the Windy City @ your Also, the Alberta Library Trustees During 2002’s Saskatchewan Library library.” For more information on how to Association, the Learning Resources Week, @ your library was printed on 2,500 apply for next year’s award, please contact Council and the Library Association of posters and 57,000 bookmarks and the Joe Catrambone, President of the Library Alberta used @ your library in the theme association hosted a “My Favorite Book” Public Relations Council at for their joint conference, the Alberta contest. [email protected]. Library Conference 2003: “Building In addition to Canada, 20 other Bridges, Exploring New Pathways @ your countries are involve in the campaign, Kansas City Public Library Wins library.” The theme for their 2002 including Armenia, Australia, Azerbaijan, 2003 Grolier National Library conference was “Back to the Future @ Brazil, Bulgaria, Georgia, Iceland, Italy, Week Grant your library.” Japan, Kazakhstan, Korea, Mexico, Moldova, Nepal, Nigeria, Portugal, Serbia, The Kansas City (Mo.) Public Library Manitoba Library Association Singapore, Turkey, and Venezuela. celebrated National Library Week 2003 The Manitoba Library Association’s 2003 with “Future librarians @ your library” conference featured an @ your library New @ your library Award and the “Library Olympics,” activities training. The association’s booth was also Available to Friends Groups outlined in its Grolier National Library decorated with @ your library bookmarks Week Grant-winning proposal. Working that were distributed at the conference. FOLUSA and Baker & Taylor are with the local Boys and Girls Club, the sponsoring a new $2,000 award, given in program paired 25 area youth with library Ontario Library Association partnership with the American Library staff members to introduce them to The Ontario Library Association has Association, to honor the Friends group opportunities in the library profession. continued its province-wide campaign that has made the most creative use of the The library also hosted its first annual with the development of a new Web site ALA’s @ your library brand during the “Library Olympics” that emphasized the and a shift in focus. The site contains previous calendar year. The award need for skilled librarians in the future. information about Ontario’s campaign and competition is open to Friends groups of The $4,000 grant, sponsored by using the @ your library brand, a toolkit, a all sizes and types. Applications are judged Scholastic Library Publishing and story bank, as well as a page to purchase on planning, implementation, innovation, administered by the ALA Public Awareness @ your library products. community and volunteer involvement, Committee, is awarded to a United States In 2001, the association started its and measurable results. The first winner library for the best proposal for a public campaign with a series of “Passion Up” was announced at the ALA Annual awareness campaign in support of National workshops. In spring 2003, the association Conference in June 2003. Library Week. Libraries were asked to began a series of workshops that focus on If your Friends group has not yet joined develop a proposal using the @ your using @ your library as well as general the @ your library campaign, plan now to library brand to promote the value of advocacy. The workshops encourage take part this year so that you will be librarians in the 21st century. This year, 83 cooperation across library types to develop eligible for the award in 2004! More proposals were submitted, making this the campaigns that will best promote all of the information about the award can be found third straight year that a record number of libraries in a particular region. on the FOLUSA Website at www.folusa.org. entries were received for the award. The library association uses its conference If you have any questions about your Scholastic Library Publishing has to promote the brand as well. The exhibit eligibility, please call 800-936-5872 or increased the award for 2004 to $5000. area displays how libraries are involved in send email to [email protected]. Applications will be available on the @ the campaign. During the conference’s your library Web site this summer. session breaks, librarians and OLA staff LPeRCy Award to include “@ your present 20-minute idea-generating sessions library” category for second year Who’s on board @ your library: and other topics related to the campaign. find out the latest at www.ala.org/ OLA is also spearheading an effort to For the second year in a row, the Library @yourlibrary promote idea and resource sharing among Public Relations Council included an @ the other library associations of Canada. your library category in its LPeRCy Looking to share your local success with Awards, which were announced at the the @ your library campaign or want to get Saskatchewan Library Association ALA Annual Conference in Toronto. The a better idea of how to get involved? Visit In 2003, the Saskatchewan Library honor was given to the library or libraries the new @ your library interactive story Association used @ your library for both that most creatively used the @ your database on the @ your library Web site. its summer reading program theme – library brand on publicity and promotional This new feature allows libraries to “Camp Out @ your library” – and its materials, such as brochures, bookmarks, electronically submit stories of how they’re Saskatchewan Library Week theme – annual reports, Websites or booklists. involved. The stories are displayed online “Everything but the kitchen sink @ your Last year, there were three @ your and can be sorted by state as well as type library.” But the association’s involvement library winners: Baltimore County Public of library or type of communications started in 2001, with the theme “Open Library for a series of bookmarks and ads program. Libraries that send examples of House @ your library” part of its produced during National Library Week their involvement also can have images Saskatchewan Library Week promotion. 2001 to promote their library staff; posted alongside the stories. ■

For more information, call 1-800-545-2433, ext. 4020 or send email to [email protected].