Strengthening the Creative Industries for DEVELOPMENT in Zambia
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UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT in colla b oration w it h T h E G overnment of T h E R epu b lic of Z am b ia Strengthening the Creative induStrieS FOr deveLOPMent in Zambia Multi-AgEnCy piloT Project: ACP/EC/ILO/UNCTAD/UNESCo Strengthening the Creative Industries in Five Selected African, Caribbean and Pacific Countries through Employment and Trade Expansion UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT in colla b oration w it h T h E G overnment of T h E R epu b lic of Z am b ia Strengthening the Creative induStrieS FOr deveLOPMent in Zambia Multi-AgEnCy piloT Project: ACP/EC/ILO/UNCTAD/UNESCo Strengthening the Creative Industries in Five Selected African, Caribbean and Pacific Countries through Employment and Trade Expansion new york and geneva, 2010 ii STRENGTHENING THE CREATIVE INDUSTRIES IN ZAMBIA Note --------------------------------------------------------- Creative Industries Country Studies Series: No. 1: Strengthening the Creative Industries for Development in Zambia No. 2: Strengthening the Creative Industries for Development in Mozambique -------------------------------------------------------- Material in this publication maybe freely quoted or reprinted as long as acknowledgement is provided with a reference to the source. A copy of the publication containing the quotation or reprint should be sent to the UNCTAD secretariat, Palais des Nations, CH-1211 Geneva 10, Switzerland. http://www.unctad.org/Creative-Programme UNCTAD/DITC/TAB/2009/1 Copyright © United Nations, 2011 All rights reserved FOREWORD iii FOREWORD At UNCTAD's XI Ministerial Conference, held in São Paulo, Brazil, in 2004, more than 150 UN Member States agreed to introduce the topic of creative industries into the international economic and development agenda. Since then, UNCTAD has been shaping a number of international and national policy initiatives in the area of the creative economy and its development dimension. This policy-oriented country report is the first prepared as part of UNCTAD’s involvement in a pilot project on "Strengthening the Creative Industries in Five African, Caribbean and Pacific countries, through employment and trade expansion ". This multi-agency undertaking is a component of the ACP-EU Support Programme to Cultural Industries in ACP countries, being jointly implemented by ILO, UNCTAD and UNESCO during 2008-2011. The main purpose of this study is to assist the Government of Zambia in articulating a development strategy that can optimize the economic potential of the creative sector for job creation, trade expansion and social inclusion. In addition to reviewing current policy in these areas, the report proposes a plan of action to be conducted with the support of relevant United Nations agencies, and an institutional mechanism to facilitate concerted policy actions and interministerial decisions. The report responds to the specific objectives of the project, which operates within the framework of national priorities to meet two core objectives: (a) providing policy recommendations at enhancing the institutional and regulatory environment in the county; and (b) fostering the development of productive creative capacities, cultural entrepreneurial skills and trade opportunities. Ultimately, the aim is to boost the number and quality of jobs, generate income, increase trade in creative products while promoting cultural diversity and development. Among the expected results are the creation of a participatory methodology, the identification of key creative sectors, and the development of institutional mechanisms and creative capacity1. UNCTAD will continue to assist governments to foster their creative economy. In line with the three pillars of its work: (a) consensus-building, by providing a platform for intergovernmental debates; (b) policy-oriented analysis, by identifying key issues underlying the creative economy and the dynamics of creative industries in world markets; and (c) technical cooperation, by helping developing countries to enhance their creative economies for trade and development gains. UNCTAD renews its commitment to join the European Commission and the ACP Group of States in this endeavour by recommending concrete measures to take better advantage of the creative potential and cultural richness of ACP countries to foster development. Dr. Supachai Panitchpakdi Secretary-General of UNCTAD 1 See annex I-1: Logical Framework, from the Project proposal entitled "Strengthening the creative industries in five selected ACP countries through employment and trade". ACKNOWLEDGMENTS v ACKNOWLEDGMENTS This report was undertaken under the overall guidance of UNCTAD’s Project Coordinator and Chief of the Creative Economy Programme, Edna dos Santos-Duisenberg, co-author of this country study jointly with Dr. Teresa Hoefert de Turégano, UNCTAD international consultant. Together, they carried out a fact-finding mission in Zambia in July 2008, holding consultations with government officials, and meetings and interviews with stakeholders, visiting relevant institutions, and collecting documentation and factual information. From the UNCTAD secretariat, Carolina Quintana provided research and statistical assistance, Daniel Sanderson provided editorial support and Sophie Combette was in charge of the cover of the publication. Experts from ILO and UNESCO involved in the project were invited to provide comments. Many people and institutions contributed to this study with their ideas and information, and UNCTAD is greatly indebted to them all. Our special thanks to the representatives of the European Commission in Brussels and Lusaka, in particular, Mr. Jose Valente and Ms. Cesaltina Bastos, as well as to the officials of the ACP Secretariat, in particular Ms. Aya Kasasa, for their institutional and financial support, which was paramount to move ahead this project. First and foremost, our gratitude goes to the Ministry of Community Development and Social Services, in particular to Mr. Wesley Kaonga, Director of Cultural Affairs and an artist himself, for his committed effort to place creative industries at the centre of the development and economic debate, and for his eagerness to implement the project in Zambia. Other line ministries that provided insightful comments and support include the Ministry of Commerce, Trade and Industry, the Ministry of Tourism, Environment and Natural Resources, the Ministry of Information and Broadcasting, the Ministry of Science, Technology and Vocational Training, the Ministry of Finance and National Planning, the Ministry of Education and the Ministry of Labour, as did officials from the Department of Culture and the Department of Tourism of Livingstone. The large number of institutions engaged in the promotion and dissemination of creative industries includes the Zambia National Arts Council, in particular its Chair, Ms. Mulenga Chafihusa, as well as representatives from the National Theatre Arts Association of Zambia, the Zambia National Visual Arts Council, the National Media Arts Association, the Zambia Folk Dance and Music Society, the Zambia Women Writers’ Association, the Zambia Association of Musicians, the Zambia Popular Theatre Alliance, the Zambian Association of Chambers of Commerce and Industry, the Zambia Development Agency, the Zambian Federation of Trade Unions, the National Museum, Arts Acres Africa, the University of Zambia, the Zambian Open University, the Lusaka Theatre Club, Southern Africa Communications for Development, the women’s organizations WEDAZ and ZFAWIB, the Youth Organization, Muvi Television and Kabwata Cultural Village. UNCTAD also wishes to thank artists and intellectuals alike, for their creativity and insights which made this exercise a participatory process reflecting the aspirations of the artistic and creative communities and the civil society in general. We thank Mr. William Bwalya Miko, artist/curator/arts and culture consultant, Ms. Norah Mumba, writer/arts adjudicator, Mr. Maik Zulu, musician, Mr Brian Chengala Shakarongo, musician, Mr. Edy Moto, musician/band manager and Mr. Victor Mweetwa, performing artist. We acknowledge the efforts of Mr. Abdon Yezi, from Yezi Arts Promotions and Productions, for leading an advocacy role through the media and for his efforts to mobilize artists’ contributions to include the creative industries in the Sixth National Development Plan of the Government of Zambia. Our gratitude also goes to Mr. Stanley Wayanika Jnr. of Stanwood Productions, who kindly video- recorded the events of the High-level Policy Dialogue in Zambia held in July 2009. vi ACKNOWLEDGMENTS Finally, UNCTAD wishes to convey its gratitude to the United Nations Resident Coordinator and the offices of the United Nations Development Programme, the International Labour Organization and other relevant international organizations based in Zambia, for their support and cooperation in the context of the implementation of this project. To everyone who contributed in various ways to the preparation of this policy-oriented study, and to the achievement of the objectives of the Multi-Agency Project for Strengthening the Creative Industries in Zambia through employment and trade expansion, we express our gratitude. We look forward to their continued engagement for a successful implementation of the actions proposed and for the sustainability of a creative economy strategy in the long term to ensure development gains. TABLE OF CONTENTS vii TABLE OF CONTENTS FOREWORD____________________________________________________________________ III