International Perceptions of the Royal Family the Royal Wedding 2018

Home , Duke, Duke of Cambridge, Princess Eugenie

The Royal Wedding 2018 International perceptions of the Royal Family IPSOS GLOBAL ADVISOR

1 On average, half Total 23% 51% 15% 11% globally say the Romania 38% 46% 10% 5% India 38% 36% 15% 11% Royal Family makes Saudi Arabia 35% 35% 19% 11% no difference to their Malaysia 34% 39% 19% 8% Brazil 33% 38% 20% 9% views of the UK – but China 30% 47% 11% 12% where it does have an South Korea 28% 43% 13% 16% South Africa 28% 54% 10% 9% impact it is usually Poland 28% 54% 9% 10% more positive. Views Peru 27% 47% 17% 9% Hungary 24% 60% 12% 4% are most favourable Italy 22% 52% 15% 11% in Romania, India, United States 22% 62% 11% 6% Mexico 22% 52% 14% 13% Saudi Arabia, Serbia 21% 60% 11% 8% Australia 21% 62% 7% 10% Malaysia and Brazil, Germany 20% 50% 23% 7% while Argentina and Turkey 19% 37% 21% 24% Canada 18% 62% 12% 8% Turkey are most Japan 18% 42% 38% 2% negative. Sweden 17% 62% 10% 11% Russia 16% 63% 12% 9% Belgium 15% 63% 13% 9% Q. Overall, does the Royal Chile 14% 53% 15% 19% Family make you feel more Argentina 12% 49% 16% 23% positive towards the United France 12% 59% 20% 10% Kingdom, more negative, or Spain 11% 59% 15% 15% does it make no difference to More positive Makes no difference Don’t know More negative your feelings about the UK? Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2018

2 Similarly, few Total 16% 38% 25% 22% Argentina 35% 28% 26% 12% people think it Turkey 29% 36% 23% 12% would make much Mexico 28% 29% 27% 16% India 27% 42% 21% 11% difference to the UK Chile 26% 35% 26% 13% Peru 25% 38% 24% 14% if the monarchy was Spain 23% 25% 36% 17% China 21% 47% 19% 14% abolished (though South Korea 18% 42% 24% 16% many don’t know). Canada 17% 40% 21% 23% Great Britain 15% 30% 9% 46% Britons don’t think South Africa 15% 41% 21% 24% Brazil 15% 32% 34% 20% getting rid of the Sweden 15% 40% 19% 26% Malaysia 14% 37% 25% 23% monarchy would Italy 12% 42% 22% 24% make things better. United States 12% 43% 29% 15% Saudi Arabia 12% 35% 29% 24% Australia 12% 40% 17% 32% Germany 12% 42% 24% 22% Romania 9% 21% 24% 46% Belgium 9% 43% 24% 24% France 9% 49% 27% 16% Q. On balance, do you think Russia 7% 51% 24% 18% it would be better or worse Poland 7% 39% 18% 36% for Britain in the future if Serbia 6% 42% 25% 27% Hungary 5% 33% 28% 34% the Monarchy was abolished Japan 3% 34% 48% 14% or do you think it would Better Makes no difference Don’t know Worse make no difference? Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

3 Little appetite in other Commonwealth countries countries with a monarchy for abolition. In Canada Canada 15% 54% 18% 14% and Australia (Commonwealth Australia 15% 49% 17% 19% countries) many think Other monarchies it would make no difference. In other Spain 37% 21% 19% 24% countries the Spanish are most in favour of Sweden 23% 40% 28% 10% change, but even there less than a majority. Malaysia 18% 29% 37% 15%

Q. And do you think it would Belgium 17% 41% 17% 26% be better or worse for your country in the future if the Japan 4% 39% 23% 35% British/your country’s Monarchy was abolished or do you think it would make Better Makes no difference Don’t know Worse no difference? Base: 2,003 online adults aged 16-64 in Australia & Canada, , 3,958 online adults aged 16-64 in Belgium, Sweden, Spain, Malaysia & Japan

4 On the other hand, most republics don’t Total 16% 28% 20% 36% want a India 31% 28% 12% 29% constitutional South Africa 24% 26% 15% 35% monarchy either. Brazil 24% 25% 26% 26% Support for the idea Mexico 23% 19% 17% 41% Peru 20% 24% 14% 42% is higher in India, Italy 17% 30% 21% 32% but low elsewhere, Serbia 16% 42% 21% 22% especially in Turkey Russia 15% 32% 20% 33% and several Latin Argentina 15% 18% 17% 51% Turkey 14% 17% 19% 50% American countries. South Korea 13% 30% 19% 38% Hungary 13% 29% 27% 31% Poland 12% 31% 19% 39% Q. Do you think it would be Chile 12% 19% 16% 54% better or worse for your United States 11% 32% 21% 36% country in the future if it had France 7% 39% 29% 24% a constitutional monarchy Germany 5% 41% 27% 27% like Britain instead of an elected Head of State, or do Better Makes no difference Don’t know Worse you think it would make no difference? Base: 11,332 online adults aged 16-64 across 17 countries, March 23 – April 6 2018

5 The Royal Family Traditional 48% reinforces The Royal Family has no impact on my image of Britain 24% perceptions that the UK is traditional, Powerful 22% followed by Self-confident 17% associations of An unequal society 15% power and self- Democratic 11% confidence (a quarter Inward-looking 11% do not think it impacts their view of Undemocratic 10% the UK at all). Modern 9% An equal society 8%

Outward-looking 6% Q. Which of the following, if any, do you associate more Insecure 4% with the United Kingdom because of the Royal Family? Weak 4% The Royal Family makes me think the United Kingdom is...? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018

6 The Royal Family reinforces a traditional image of the UK amongst most countries – while in Argentina, other Latin American countries and Turkey it also makes people think Britain is unequal and undemocratic. The Royals make the UK seem powerful especially in South Africa, Romania, India, Malaysia and Brazil

Top three associations: #1 association per country #2 association per country #3 association per country

TOT ARG AUS BEL BRA CAN CHL CHN FRA GB GER HUN IND ITA JAP KOR KSA MAL MEX PER POL RSA ROM RUS SER ESP SWE TUR USA Traditional 48% 52% 54% 45% 45% 47% 53% 41% 41% 62% 48% 49% 41% 49% 45% 57% 21% 34% 46% 49% 58% 57% 53% 41% 50% 49% 57% 42% 44% Modern 9% 4% 7% 7% 10% 7% 8% 10% 5% 8% 5% 8% 27% 8% 3% 4% 12% 19% 12% 14% 4% 13% 17% 5% 4% 5% 7% 9% 8% Self-confident 17% 14% 11% 13% 19% 11% 16% 15% 9% 14% 16% 30% 30% 21% 8% 17% 22% 21% 19% 12% 18% 27% 24% 19% 21% 10% 12% 12% 15% Insecure 4% 4% 4% 2% 4% 5% 4% 4% 2% 3% 2% 3% 9% 3% 1% 3% 4% 3% 2% 2% 3% 3% 5% 2% 3% 3% 4% 14% 4% Powerful 22% 26% 19% 14% 30% 16% 29% 14% 11% 20% 11% 26% 35% 19% 6% 11% 28% 33% 26% 26% 28% 40% 41% 14% 33% 16% 17% 15% 18% Weak 4% 3% 3% 2% 3% 4% 5% 8% 2% 3% 2% 1% 7% 2% 1% 3% 3% 4% 4% 4% 10% 3% 3% 4% 2% 4% 2% 8% 3% Democratic 11% 4% 9% 9% 10% 6% 7% 15% 4% 11% 4% 14% 19% 10% 4% 9% 22% 23% 13% 13% 9% 13% 23% 7% 6% 10% 7% 10% 7% Undemocratic 10% 27% 6% 7% 7% 7% 25% 10% 4% 9% 5% 3% 13% 6% 2% 9% 6% 7% 18% 19% 3% 11% 5% 7% 5% 10% 9% 24% 7% An unequal society 15% 27% 15% 11% 10% 18% 30% 15% 8% 17% 7% 4% 16% 5% 8% 10% 7% 10% 23% 24% 27% 21% 8% 6% 13% 18% 16% 25% 11% An equal society 8% 3% 4% 5% 9% 3% 5% 14% 2% 2% 3% 9% 20% 8% 4% 6% 20% 13% 12% 6% 6% 13% 17% 12% 5% 3% 4% 10% 7% Inward-looking 11% 19% 7% 10% 14% 9% 17% 5% 11% 7% 10% 2% 13% 10% 4% 14% 19% 6% 9% 9% 9% 10% 14% 11% 18% 11% 8% 15% 6% Outward-looking 6% 1% 4% 5% 6% 4% 2% 10% 4% 8% 7% 2% 14% 4% 7% 5% 13% 11% 2% 1% 9% 6% 7% 3% 4% 3% 9% 6% 5% The Royal Family has no 24% 24% 20% 24% 16% 27% 27% 33% 24% 19% 17% 28% 22% 20% 13% 18% 20% 27% 20% 28% 22% 20% 28% 41% 34% 21% 24% 16% 27% impact on my image of Britain

Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

7 The Queen and Queen Elizabeth II 23% Prince Harry are Prince Harry 23% the most liked The Duchess of Cambridge (Prince William's wife, formerly Kate Middleton) 18% The Duke of Cambridge, Prince William 17% members of the Prince George (the son of Prince William and Duchess of Cambridge) 10% Royal Family Princess Charlotte (the daughter of Prince William and Duchess of Cambridge) 9% around the world, The Prince of Wales, Prince Charles 8% Meghan Markle (Prince Harry's fiancee) followed by the 8% The Duke of Edinburgh, Prince Philip 5% Duke and Duchess Princess Anne (the Queen's daughter) 5% of Cambridge and The Duke of York, Prince Andrew (the Queen's second eldest son) 3% their children. Princess Beatrice (the daughter of Prince Andrew) 3% Princess Eugenie (the daughter of Prince Andrew) 3% The Earl of Wessex, Prince Edward (the Queen's youngest son) 3% The Duchess of Cornwall (Prince Charles' wife, formerly Camilla Parker Bowles) 2% Other 1% None 24% Q. Which of the following Don't know 18% members of the Royal Family, if any, do you like the most? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018

8 The Queen is the most liked in ten countries (including India, China and Brazil), Prince Harry the most liked in seven (including Britain, Australia, South Africa and Saudi Arabia) The Duchess of Cambridge is the most liked in the US, while her husband is the most popular in France.

Top three most liked: #1 most liked per country #2 most liked per country #3 most liked per country TOT ARG AUS BEL BRA CAN CHL CHN FRA GB GER HUN IND ITA JAP KOR KSA MAL MEX PER POL RSA ROM RUS SER ESP SWE TUR USA Queen Elizabeth II 23% 12% 26% 11% 27% 25% 20% 31% 14% 32% 15% 33% 38% 24% 12% 21% 25% 32% 30% 29% 22% 30% 24% 24% 22% 12% 21% 21% 22% The Duke of Edinburgh, Prince 5% 3% 9% 3% 2% 7% 4% 6% 3% 15% 5% 2% 14% 4% 2% 4% 6% 6% 7% 5% 3% 7% 4% 1% 3% 4% 3% 3% 5% Philip The Prince of Wales, Prince 8% 8% 5% 2% 4% 5% 7% 10% 3% 9% 5% 7% 20% 3% 4% 8% 14% 15% 11% 9% 3% 12% 25% 8% 6% 3% 3% 10% 7% Charles The Duchess of Cornwall 2% 2% 2% 1% 3% 1% 1% 5% 1% 3% 1% 1% 11% 2% 0% 1% 5% 4% 2% 1% 1% 2% 3% 2% 2% 1% 2% 3% 3% The Duke of Cambridge, 17% 6% 29% 24% 11% 25% 21% 11% 18% 30% 26% 14% 18% 18% 9% 6% 9% 25% 17% 15% 12% 25% 20% 6% 16% 15% 11% 7% 20% Prince William The Duchess of Cambridge 18% 12% 29% 18% 12% 30% 24% 8% 13% 27% 19% 21% 18% 19% 13% 6% 9% 22% 19% 17% 23% 23% 26% 14% 24% 17% 10% 14% 27% Princess Anne 5% 8% 4% 3% 4% 3% 3% 10% 1% 10% 3% 1% 13% 3% 1% 4% 9% 6% 10% 9% 2% 7% 5% 1% 4% 2% 2% 6% 5% Prince Harry 23% 20% 37% 34% 18% 31% 39% 15% 11% 42% 27% 23% 25% 24% 5% 15% 13% 23% 29% 26% 14% 42% 27% 14% 16% 14% 13% 15% 24% Meghan Markle 8% 8% 18% 9% 6% 18% 12% 5% 4% 14% 12% 5% 13% 8% 1% 3% 8% 6% 8% 5% 2% 19% 7% 4% 7% 10% 4% 2% 16% Prince George 10% 4% 20% 10% 13% 14% 12% 16% 8% 12% 10% 10% 16% 12% 6% 5% 7% 17% 10% 9% 9% 12% 12% 2% 9% 8% 2% 3% 10% Princess Charlotte 9% 6% 17% 6% 10% 12% 9% 10% 6% 11% 9% 10% 12% 7% 6% 5% 8% 12% 11% 7% 8% 12% 9% 6% 8% 6% 3% 6% 10% The Duke of York, Prince 3% 4% 4% 2% 1% 4% 5% 4% 1% 2% 1% 0% 9% 2% 1% 2% 7% 3% 4% 5% 1% 6% 1% *% 1% 2% 2% 3% 5% Andrew Princess Beatrice 3% 4% 2% 1% 2% 3% 3% 5% 1% 2% 2% 1% 9% 2% 0% 2% 5% 2% 4% 6% 1% 3% 1% 1% 2% 3% 2% 4% 4% Princess 3% 5% 2% 0% 2% 3% 1% 5% 1% 2% 1% 1% 11% 2% 0% 2% 7% 4% 4% 3% 1% 3% 1% 1% 1% 1% 1% 2% 3% The Earl of Wessex, Prince 3% 2% 2% 2% 2% 2% 3% 7% 1% 3% 1% 1% 10% 2% 2% 2% 5% 4% 3% 2% 0% 4% 3% 1% 1% 1% 1% 2% 4% Edward

Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

9 The Queen, the Duke The British Royal 35% 37% 16% 11% and Duchess of Family as a whole Cambridge and Prince Harry all have Prince William 43% 32% 17% 8% the most positive reputations on The Queen 42% 30% 15% 12% balance around the world. Prince Harry 41% 33% 17% 9%

Catherine, the Duchess 39% 34% 19% 8% of Cambridge

Meghan Markle 29% 41% 21% 10%

Q. And how favourable or Prince Charles 24% 35% 17% 25% unfavourable are your opinions and impressions of each of the following Favourable Neither Don’t know Unfavourable members of the British Royal family? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018

10 On balance, Net favourability (% favourable - % unfavourable) Royal Family as a whole perceptions of the Total 24% Romania 51% Royal Family are Saudi Arabia 45% India 38% favourable in most United States 36% Malaysia 35% countries across the Hungary 35% world, especially in Great Britain 33% South Africa 31% Romania, Saudi Russia 30% Poland 30% Arabia, India and the China 29% US. The only Italy 28% Australia 27% countries with a Mexico 26% Japan 25% negative net rating Germany 24% Canada 23% are Spain and Brazil 23% Argentina. Serbia 22% Peru 22% Sweden 19% Q. And how favourable or Belgium 19% unfavourable are your France 17% opinions and impressions of South Korea 15% each of the following Turkey 5% Chile 5% members of the British Royal Spain -2% family? The British Royal Argentina -8% Family as a whole Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

11 Net favourability (% favourable - % unfavourable) The Queen Total 30% Romania 55% The Queen also Great Britain 49% India 48% gets high China 47% Australia 42% favourability Saudi Arabia 42% United States 41% ratings – especially Hungary 41% Malaysia 40% in Romania, Poland 38% South Africa 36% Britain, India, and Serbia 32% China. Again, Canada 31% Mexico 31% Spain and Brazil 31% Italy 31% Argentina are least Peru 30% Russia 30% favourable. Germany 26% South Korea 23% Japan 22% Belgium 21% Q. And how favourable or Sweden 21% France 17% unfavourable are your Turkey 17% opinions and impressions of Chile 10% each of the following Spain -4% members of the British Royal Argentina -12% family? The Queen Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

12 Net favourability (% favourable - % unfavourable) Prince Charles Favourability Total -1% Romania 47% towards Prince India 35% Saudi Arabia 33% Charles is mixed, Malaysia 21% China 14% with opinions split Turkey 11% overall. He receives Brazil 10% United States 7% negative net ratings Mexico 3% Great Britain 3% in several Latin Poland 1% American and Russia 0% Hungary 0% European countries – Peru -1% South Korea -2% and also in Australia South Africa -5% and Canada. France -7% Belgium -10% Sweden -10% Germany -11% Canada -11% Q. And how favourable or Serbia -11% Japan unfavourable are your -15% Australia -18% opinions and impressions of Argentina -24% each of the following Spain -30% members of the British Royal Chile -30% Italy family? Prince Charles -32% Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

13 Net favourability (% favourable - % unfavourable) Prince William Prince William gets Total 35% the most favourable Romania 54% Great Britain 51% ratings of all, and United States 49% Australia 48% along with his wife is South Africa 46% more liked than Malaysia 46% Serbia 45% disliked in every Hungary 44% China 44% country. This is Canada 43% especially so in Germany 40% Italy 40% Commonwealth Poland 39% India 39% countries such as Saudi Arabia 37% Belgium 36% Australia, South Peru 33% Africa and Canada, France 30% Japan 30% and also the US. Mexico 28% Chile 28% Brazil 24% Q. And how favourable or Sweden 24% unfavourable are your Russia 22% Turkey 21% opinions and impressions of South Korea 17% each of the following Spain 12% members of the British Royal Argentina 2% family? Prince William Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

14 Net favourability (% favourable - % unfavourable) Prince Harry Total 32% As well as being Great Britain 55% Romania 52% one of the most Australia 49% Malaysia 48% liked members of South Africa 46% India 40% the Royal Family, United States 40% Canada 39% Prince Harry also Hungary 37% Germany 37% receives high Mexico 36% favourability Belgium 36% Chile 36% ratings in many Saudi Arabia 35% Serbia 34% countries, broadly China 32% Italy 32% in line with his Peru 31% Poland 30% brother. France 23% Brazil 22% Russia 21% Sweden 18% Q. And how favourable or Japan 16% unfavourable are your South Korea 15% opinions and impressions of Turkey 15% each of the following Spain 8% Argentina 8% members of the British Royal family? Prince Harry Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

15 Catherine, the Net favourability (% favourable - % unfavourable) Catherine, Duchess of Cambridge Total 31% Duchess of Romania 50% Serbia 46% Cambridge, gets Poland 45% United States 44% high net Australia 44% Great Britain 44% favourability Malaysia 41% India 39% ratings overall, South Africa 37% and a positive Hungary 36% Canada 36% score in every Germany 35% China 34% country. Italy 31% Japan 29% Peru 27% Saudi Arabia 27% Mexico 27% Belgium 26% Russia 24% Q. And how favourable or France 21% unfavourable are your Chile 20% opinions and impressions of Brazil 20% Turkey 19% each of the following Sweden 15% members of the British Royal South Korea 12% family? Catherine, the Spain 9% Duchess of Cambridge Argentina 6%

(Prince William's wife) Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

16 Net favourability (% favourable - % unfavourable) Meghan Markle, Prince Harry’s fiancée Views towards Total 19% Meghan Markle United States 39% Romania 36% before her wedding South Africa 33% India 29% are universally more Saudi Arabia 28% favourable than Canada 28% Great Britain 25% unfavourable, Australia 24% China 22% although many are Malaysia 22% Germany 21% still to make up their Mexico 20% minds. Not Italy 20% Serbia 18% unsurprisingly Peru 18% Hungary 17% favourability is Brazil 16% greatest in the US. Russia 16% Chile 15% Belgium 14% France 14% Q. And how favourable or Sweden 11% unfavourable are your Poland 11% Turkey 6% opinions and impressions of Japan 5% each of the following South Korea 5% members of the British Royal Spain 3% family? Meghan Markle Argentina 3%

(Prince Harry's fiancée) Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018

17 Overall, three in ten Total 30% 6% 64% India 55% 8% 37% say they are Romania 53% 5% 43% Malaysia 46% 9% 45% interested in news South Africa 45% 4% 51% Great Britain 45% 2% 53% about the Royal Saudi Arabia 41% 13% 46% Family but twice as China 41% 6% 53% Poland 36% 5% 60% many are not. Brazil 34% 13% 54% United States 34% 5% 61% Peru 33% 7% 60% Interest is greatest in Turkey 33% 8% 60% Australia 32% 4% 64% India, Romania and Canada 31% 5% 64% Mexico 31% 4% 66% Malaysia. Spain, Hungary 28% 4% 68% Russia 24% 3% 73% Sweden and Serbia South Korea 23% 9% 68% are least engaged. Italy 23% 5% 72% Chile 22% 5% 73% Germany 21% 6% 73% Belgium 21% 8% 71% Japan 18% 15% 68% Argentina 17% 4% 79% Serbia 16% 2% 82% France 16% 12% 73% Sweden 15% 2% 84% Q. How interested, if at all, Spain 9% 5% 86% are you in news about the Interested Don’t know Not interested

British Royal Family? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018

18 Total 27% 6% 67% Interest in the India 54% 7% 39% South Africa 49% 4% 47% upcoming Royal Romania 43% 5% 53% wedding is broadly Malaysia 41% 9% 50% China 40% 7% 53% consistent with Saudi Arabia 36% 14% 51% Great Britain 34% 2% 64% levels of interest in United States 34% 4% 62% Peru 31% 7% 61% the Royal Family. Australia 30% 3% 67% Overall, around one Canada 30% 5% 66% Mexico 28% 4% 67% in four are interested Brazil 28% 11% 62% Poland 27% 4% 69% but two-thirds are Turkey 26% 7% 67% Chile 23% 5% 72% not, with strongest Russia 22% 2% 76% interest in India and South Korea 22% 10% 68% Argentina 22% 3% 75% South Africa. Belgium 20% 7% 73% Germany 19% 5% 76% Hungary 19% 3% 78% Italy 19% 5% 76% France 15% 12% 74% Serbia 13% 4% 83% Q. How interested, if at all, Japan 12% 15% 73% are you in news about:-the Sweden 12% 2% 86% upcoming wedding between Spain 8% 6% 86% Prince Harry and Meghan Interested Don’t know Not interested Markle? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018

19 • In total 20,793 interviews were conducted between • Where results do not sum to 100 or the ‘difference’ 23 March – 6 April, 2018. appears to be+-1 more/less than the actual, this may be due to rounding, multiple responses or the • The survey was conducted in 28 countries around exclusion of don't knows or not stated responses. the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, • The data are weighted to match the profile of the China, France, Germany, Hungary, India, Italy, Japan, population. 17 of the 28 countries surveyed generate Malaysia, Mexico, Peru, Poland, Romania, Russia, nationally representative samples in their countries Saudi Arabia, Serbia, South Africa, South Korea, (Argentina, Australia, Belgium, Canada, France, Spain, Sweden, Turkey, Great Britain, and the USA. Germany, Great Britain, Hungary, Italy, Japan, Poland, Romania, Serbia, South Korea, Spain, Sweden, and • Approximately 1000 individuals aged 18-65 were United States). Brazil, Chile, China, India, Malaysia, surveyed in Australia, Brazil, Canada, China, France, Mexico, Peru, Russia, Saudi Arabia, South Africa and Italy, Japan, Romania, Russia, Spain, Great Britain, Turkey produce a national sample that is considered and the USA. Approximately 500 individuals aged to represent a more affluent, connected population. 18-65 were surveyed in Argentina, Belgium, Chile, These are still a vital social group to understand in Hungary, India, Malaysia, Mexico, Peru, Poland, Saudi these countries, representing an important and Arabia, Serbia, South Africa, South Korea, Sweden, emerging middle class. Turkey.

www.ipsos-mori.com/

20 For more information, please contact:

GIDEON SKINNER [email protected]