The Royal Wedding 2018 International perceptions of the Royal Family IPSOS GLOBAL ADVISOR © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 On average, half Total 23% 51% 15% 11% globally say the Romania 38% 46% 10% 5% India 38% 36% 15% 11% Royal Family makes Saudi Arabia 35% 35% 19% 11% no difference to their Malaysia 34% 39% 19% 8% Brazil 33% 38% 20% 9% views of the UK – but China 30% 47% 11% 12% where it does have an South Korea 28% 43% 13% 16% South Africa 28% 54% 10% 9% impact it is usually Poland 28% 54% 9% 10% more positive. Views Peru 27% 47% 17% 9% Hungary 24% 60% 12% 4% are most favourable Italy 22% 52% 15% 11% in Romania, India, United States 22% 62% 11% 6% Mexico 22% 52% 14% 13% Saudi Arabia, Serbia 21% 60% 11% 8% Australia 21% 62% 7% 10% Malaysia and Brazil, Germany 20% 50% 23% 7% while Argentina and Turkey 19% 37% 21% 24% Canada 18% 62% 12% 8% Turkey are most Japan 18% 42% 38% 2% negative. Sweden 17% 62% 10% 11% Russia 16% 63% 12% 9% Belgium 15% 63% 13% 9% Q. Overall, does the Royal Chile 14% 53% 15% 19% Family make you feel more Argentina 12% 49% 16% 23% positive towards the United France 12% 59% 20% 10% Kingdom, more negative, or Spain 11% 59% 15% 15% does it make no difference to More positive Makes no difference Don’t know More negative your feelings about the UK? Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2018 2 Similarly, few Total 16% 38% 25% 22% Argentina 35% 28% 26% 12% people think it Turkey 29% 36% 23% 12% would make much Mexico 28% 29% 27% 16% India 27% 42% 21% 11% difference to the UK Chile 26% 35% 26% 13% Peru 25% 38% 24% 14% if the monarchy was Spain 23% 25% 36% 17% China 21% 47% 19% 14% abolished (though South Korea 18% 42% 24% 16% many don’t know). Canada 17% 40% 21% 23% Great Britain 15% 30% 9% 46% Britons don’t think South Africa 15% 41% 21% 24% Brazil 15% 32% 34% 20% getting rid of the Sweden 15% 40% 19% 26% Malaysia 14% 37% 25% 23% monarchy would Italy 12% 42% 22% 24% make things better. United States 12% 43% 29% 15% Saudi Arabia 12% 35% 29% 24% Australia 12% 40% 17% 32% Germany 12% 42% 24% 22% Romania 9% 21% 24% 46% Belgium 9% 43% 24% 24% France 9% 49% 27% 16% Q. On balance, do you think Russia 7% 51% 24% 18% it would be better or worse Poland 7% 39% 18% 36% for Britain in the future if Serbia 6% 42% 25% 27% Hungary 5% 33% 28% 34% the Monarchy was abolished Japan 3% 34% 48% 14% or do you think it would Better Makes no difference Don’t know Worse make no difference? Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018 3 Little appetite in other Commonwealth countries countries with a monarchy for abolition. In Canada Canada 15% 54% 18% 14% and Australia (Commonwealth Australia 15% 49% 17% 19% countries) many think Other monarchies it would make no difference. In other Spain 37% 21% 19% 24% countries the Spanish are most in favour of Sweden 23% 40% 28% 10% change, but even there less than a majority. Malaysia 18% 29% 37% 15% Q. And do you think it would Belgium 17% 41% 17% 26% be better or worse for your country in the future if the Japan 4% 39% 23% 35% British/your country’s Monarchy was abolished or do you think it would make Better Makes no difference Don’t know Worse no difference? Base: 2,003 online adults aged 16-64 in Australia & Canada, , 3,958 online adults aged 16-64 in Belgium, Sweden, Spain, Malaysia & Japan 4 On the other hand, most republics don’t Total 16% 28% 20% 36% want a India 31% 28% 12% 29% constitutional South Africa 24% 26% 15% 35% monarchy either. Brazil 24% 25% 26% 26% Support for the idea Mexico 23% 19% 17% 41% Peru 20% 24% 14% 42% is higher in India, Italy 17% 30% 21% 32% but low elsewhere, Serbia 16% 42% 21% 22% especially in Turkey Russia 15% 32% 20% 33% and several Latin Argentina 15% 18% 17% 51% Turkey 14% 17% 19% 50% American countries. South Korea 13% 30% 19% 38% Hungary 13% 29% 27% 31% Poland 12% 31% 19% 39% Q. Do you think it would be Chile 12% 19% 16% 54% better or worse for your United States 11% 32% 21% 36% country in the future if it had France 7% 39% 29% 24% a constitutional monarchy Germany 5% 41% 27% 27% like Britain instead of an elected Head of State, or do Better Makes no difference Don’t know Worse you think it would make no difference? Base: 11,332 online adults aged 16-64 across 17 countries, March 23 – April 6 2018 5 The Royal Family Traditional 48% reinforces The Royal Family has no impact on my image of Britain 24% perceptions that the UK is traditional, Powerful 22% followed by Self-confident 17% associations of An unequal society 15% power and self- Democratic 11% confidence (a quarter Inward-looking 11% do not think it impacts their view of Undemocratic 10% the UK at all). Modern 9% An equal society 8% Outward-looking 6% Q. Which of the following, if any, do you associate more Insecure 4% with the United Kingdom because of the Royal Family? Weak 4% The Royal Family makes me think the United Kingdom is...? Base: 20,793 online adults aged 16-64, March 23 – April 6 2018 6 The Royal Family reinforces a traditional image of the UK amongst most countries – while in Argentina, other Latin American countries and Turkey it also makes people think Britain is unequal and undemocratic. The Royals make the UK seem powerful especially in South Africa, Romania, India, Malaysia and Brazil Top three associations: #1 association per country #2 association per country #3 association per country TOT ARG AUS BEL BRA CAN CHL CHN FRA GB GER HUN IND ITA JAP KOR KSA MAL MEX PER POL RSA ROM RUS SER ESP SWE TUR USA Traditional 48% 52% 54% 45% 45% 47% 53% 41% 41% 62% 48% 49% 41% 49% 45% 57% 21% 34% 46% 49% 58% 57% 53% 41% 50% 49% 57% 42% 44% Modern 9% 4% 7% 7% 10% 7% 8% 10% 5% 8% 5% 8% 27% 8% 3% 4% 12% 19% 12% 14% 4% 13% 17% 5% 4% 5% 7% 9% 8% Self-confident 17% 14% 11% 13% 19% 11% 16% 15% 9% 14% 16% 30% 30% 21% 8% 17% 22% 21% 19% 12% 18% 27% 24% 19% 21% 10% 12% 12% 15% Insecure 4% 4% 4% 2% 4% 5% 4% 4% 2% 3% 2% 3% 9% 3% 1% 3% 4% 3% 2% 2% 3% 3% 5% 2% 3% 3% 4% 14% 4% Powerful 22% 26% 19% 14% 30% 16% 29% 14% 11% 20% 11% 26% 35% 19% 6% 11% 28% 33% 26% 26% 28% 40% 41% 14% 33% 16% 17% 15% 18% Weak 4% 3% 3% 2% 3% 4% 5% 8% 2% 3% 2% 1% 7% 2% 1% 3% 3% 4% 4% 4% 10% 3% 3% 4% 2% 4% 2% 8% 3% Democratic 11% 4% 9% 9% 10% 6% 7% 15% 4% 11% 4% 14% 19% 10% 4% 9% 22% 23% 13% 13% 9% 13% 23% 7% 6% 10% 7% 10% 7% Undemocratic 10% 27% 6% 7% 7% 7% 25% 10% 4% 9% 5% 3% 13% 6% 2% 9% 6% 7% 18% 19% 3% 11% 5% 7% 5% 10% 9% 24% 7% An unequal society 15% 27% 15% 11% 10% 18% 30% 15% 8% 17% 7% 4% 16% 5% 8% 10% 7% 10% 23% 24% 27% 21% 8% 6% 13% 18% 16% 25% 11% An equal society 8% 3% 4% 5% 9% 3% 5% 14% 2% 2% 3% 9% 20% 8% 4% 6% 20% 13% 12% 6% 6% 13% 17% 12% 5% 3% 4% 10% 7% Inward-looking 11% 19% 7% 10% 14% 9% 17% 5% 11% 7% 10% 2% 13% 10% 4% 14% 19% 6% 9% 9% 9% 10% 14% 11% 18% 11% 8% 15% 6% Outward-looking 6% 1% 4% 5% 6% 4% 2% 10% 4% 8% 7% 2% 14% 4% 7% 5% 13% 11% 2% 1% 9% 6% 7% 3% 4% 3% 9% 6% 5% The Royal Family has no 24% 24% 20% 24% 16% 27% 27% 33% 24% 19% 17% 28% 22% 20% 13% 18% 20% 27% 20% 28% 22% 20% 28% 41% 34% 21% 24% 16% 27% impact on my image of Britain Base: 20,793 online adults aged 16-64 across 28 countries, March 23 – April 6 2018 7 The Queen and Queen Elizabeth II 23% Prince Harry are Prince Harry 23% the most liked The Duchess of Cambridge (Prince William's wife, formerly Kate Middleton) 18% The Duke of Cambridge, Prince William 17% members of the Prince George (the son of Prince William and Duchess of Cambridge) 10% Royal Family Princess Charlotte (the daughter of Prince William and Duchess of Cambridge) 9% around the world, The Prince of Wales, Prince Charles 8% Meghan Markle (Prince Harry's fiancee) followed by the 8% The Duke of Edinburgh, Prince Philip 5% Duke and Duchess Princess Anne (the Queen's daughter) 5% of Cambridge and The Duke of York, Prince Andrew (the Queen's second eldest son) 3% their children.