Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Blue Network, Clint Walker, Inga Swenson, KBBI, KBBW, Q TV

APRIL 6, 1964 50 CENTS I 33D YEAR Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

As NAB convenes: good times now, future doubtful. p37 What to see, where to find it at convention. p46 A stampede of blue -chip applicants for L.A. radio. p88 Bad news for UHF hopefuls: VHF sets flood market. p126

COMPLETE INDEX PAGE fd Q tit cO tl;

TOP OF THE FAIR NEW YORK WORLD'S FAIR

PHOTOGRAPHED BY VIVIAN CROZIER AT THE TOP OF THE FAIR. OVERLOOKING THE U.S. STEEL UNISPHERE

Spot Radio, too, is the final ad vertising touch, re- newing impressions made in other media. Spot Radio reminds people to buy your brand, is the final word that turns prospects into customers.

KOB Albuquerque WTAR ... Norfolk -Newport News WSB Atlanta KFAB Omaha WGR Buffalo KPOJ Portland WGN Chicago WRNL Richmond WLW Cincinnati WROC Rochester WDOK Cleveland KCRA Sacramento WFAA Dallas-Ft. Worth KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL Duluth-Superior KFMB San Diego KPRC Houston KYA San Francisco WDAF Kansas City KMA Shenandoah KARK Little Rock WINZ Miami WGTO. Tampa -Lakeland -Orlando KSTP Minneapolis -St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide

'West Coast Only

RADIO DIVISION

EDWARD PETRY a9c CO., INC.

THE ORIGINAL STATION REPRESENTATIVE

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS A good radio network speaks for itself.

A good radio network is exactly what it's supposed ments fast and in depth. Newsmen who dedicate to be. A network devoted to radio. all their time and energy solely to radio. Newsmen It operates independently of a TV network. who don't have to wait for approval from someone Its news staff broadcasts "radio only" news for with a camera. radio stations. (It doesn't use TV audio for the sake Of course, it costs a lot more to speak for your- of expediency.) self. But hand -me -down news doesn't make for During major national events, such as political good radio. conventions, an affiliate of a good radio network Why do ABC and its 351 affiliates feel this way? counts on radio newsmen 4o report the develop- Because we are this way.

THE1 NETWORK WCBM RADIO'S LE6MEN- FIRST OM THE BA LTIMORE-MARYLA ND MEWSBEAi!

From the State House in Annapolis . . . This on- the -spot coverage, special corres- Southern Maryland Counties to the Mason - pondents in key cities throughout the nation, Dixon Line . . . from the Eastern Shore of AP, UPI, plus CBS News and analysts, enables Maryland to the far western parts of the state WCBM to feature the kind of news -in -depth ... Baltimore's City Hall, Court House, Mary- adults prefer! land State Office Building Complex, Civic WCBM news ... music ... and pleasing on- Center, Fire and Police Department Head- air personalities . . . are the reasons why quarters ... is the "beat" covered by WCBM WCBM is consistently preferred by adults! Radio's fast -moving team of legmen. Wherever You reach the people with the money to buy and whenever news breaks ... they're on the your products or services when you include scene! WCBM in your Baltimore radio schedule!

National Sales Representative itO Sales ,f-k' k' - A SERVICE OF METROPOLITAN BROADCASTING A CBS RADIO AFFILIATE 10,000 Watts on 68 KC & 106.5 FM Baltimore 13, Maryland

BROADCASTING, April 6, 1964 a 1 4 tt 1 `.

Reo-. .1- P.atley Robert Emr Kenne P. C

John S. Charles Henry King C. Doerfer I ee Loevlreer *Newton N. Minow T.A.M.0 ,,en Cross 1961 -1963 1937-191'. .-56-1963 1958 -1962 1960 -1961

l y Edward Mount Webster Frieda George Edward Sterling *Paul Atlee Walker 1947 -1956 19° 1948 -1954 1934 -1953

Eugene H. Merrill Robert Franklin Jones *Albert Wayne Coy Clifford J. Durr Ray C. Wakefield *Ewell K. Jett 1952 -1953 1947 -1952 1947 -1952 ** 1941 -1948 1941 -1947 ** !944 -1947

'Charles R. Denny, Jr. Paul A. Porter William H. Wills *James Lawrence Fly Norman S. Case George H. Payne 1945 -1947 1944 -1946 1945 -1946 ** 1939 -1944 1934 -1945 1934 -1943

Thad H. Brown *Eugene 0. Sykes *Frank R. McNinch Irvin Stewart *Anning S. Prall Hampson i;d y 1934 -1940 1934-1939 :ti 1937-1939 ** 1934 -1937 1935 -1937 ** 1934 **

> > Federal Communications Commissioners JulylO,1934,to Aprii 6,1964 v

KOAT -TV, Albuquerque, New Mexico WGAL -TV, Lancaster, Pennsylvania KVOA -TV, Tucson, Arizona

*Served as Chairman * *Deceased GOP on prowl CLOSED CIRCUIT® Is GOP planning to make Johnson family ownership of Austin broadcast paid for either AM or TV properties, get under way next month. Technical properties cause celebre in presiden- FCC has never raised question of how subcommittee of RAB -NAB methodol- tial campaign? Supporting signs are purchaser was going to make invest- ogy steering committee met with plentiful, with Republican congres- ment pay out. This has been con- Audits & Surveys research firm last sional and party workers seeking in- strued as calculated risk by purchaser week and commissioned first of series formation experts in broadcast- from who, nevertheless, would have to ac- of studies to develop benchmarks of ing and FCC regulatory procedures. count for his stewardship at time of what is "truth" about radio Triggering audience, GOP strategy has been renewal. against which results of various meas- Senate Rules Committee termination urement techniques can be compared. of which included Bobby Baker case First study involves measurement of charges of pressured purchase of Twin deals in twin cities respondents' ability to identify stations $1,200 of advertising on KTBC -TV in correctly in interview. 1957 by insurance broker. But GOP After weeks of negotiations, two inquiry has gotten into examination of four TV stations in Minneapolis - Committee also has been investigat- of character of institutional advertis- St. Paul are about to change hands, ing new electronic devices, including ing on Austin stations and CATV in- subject to usual FCC clearance. Sale one said to be capable of being devel- volvements whereby Texas Broadcast- of ch. 9 KMSP (ABC -TV) by 20th oped for measurement of auto radio ing Co. (Johnson licensee) has, option Century -Fox to Screen Gems at $8 listening. Device was run on jury- to acquire 50% of one of two com- million reportedly was in closing stage rigged basis at RAB offices in New petitive cable operations in single sta- last week, negotiated through Howard York last week, and there was talk of tion market (see page 108). Stark, broker. And Time -Life Broad- taking it to NAB convention in Chi- cast Inc. was represented as ready to cago this week. close on sale of its ch. l l WTCN -TV Blue -chip gamble (independent) to Chris -Craft Indus- tries for $3.9 million. Mr. Stark also CBS on the prowl If anybody still thinks radio is poor negotiating this transaction. relation in today's media family, let In line with CBS Inc.'s move to- him consider these facts: Twenty ap- ward increased diversification, CBS plicants, many of them prominent on That CATV problem Laboratories is expanding its efforts national scene, have filed for facility to develop new products and devices vacated Are operators community an- that FCC has ordered by of outside broadcast field. This week's KRLA Pasadena -Los Angeles tenna television systems getting cold (story announcement of development by feet on legislation to authorize federal page 88) -in full knowledge that they CBS Labs of ultra- high -speed photo regulation of CATV's? Once top -pri- - face comparative hearing of perhaps composing system for use with ority auto- unprecedented duration and expense. goal of National Community Tel- matic data processing equipment evision Association, effort to reach in As gauge of what applicants are pre- cooperation with Mergenthaler Lino- agreement on proposed legislation is pared to spend is this authoritative type Division of Eltra bogged down, and some NCTA board Corp., Brook- word from one that has budgeted lyn, N. Y., may be followed members are beginning to think it soon by $300,000 for legal fees. news might be good thing. of joint effort by CBS Labs and Monsanto Just about any applicant that stays Chemical Co. in micro- electronics field. in race for KRLA frequency is com- If early word on NCTA -financed mitted to six -figure legal fees. But research into microwave- connected CATV's can be believed, economic winner will wind up with property Greener pastures that couldn't be bought at anywhere effect of CATV's on local TV stations near that price. Latest important ra- is negligible, which has been cable owners' theme all along. Thus, some Gerald Green, author as well as top- dio sale in area was that of KLAC -AM- notch NBC producer of documen- FM to Metromedia for $4.5 million. operators say, FCC's basis for regulation may require re- evaluation be- taries, plans to leave network to de- cause it hangs on theory that local vote time to new book he's writing. New Henry policy? broadcasters must be protected from Mr. Green (best-selling writer of The duplication. Support for legislation Last Angry Man and other novels) Despite staff recommendation for now seems to be waning, according to once before left NBC -TV and his pro- approval, FCC is taking second look CATV sources (although there al- duction post, then with Today show, at proposed purchase by Golden West ways has been element there opposed several years ago to adapt Last Angry Broadcasting Co. of ch. 5 KTLA(TV) to FCC regulation), and legislative Man for motion pictures. He later re- Los Angeles for $12 million in pro- matter would be left in air while FCC turned to network. cedure that could mark departure regulates through microwave rulemak- from established policy. Autry-con- ing. NCTA filing on this April 20 WQXI sale near trolled company in applying for trans- should answer some intriguing ques- fer said that independent station would tions-and pose more. Negotiations for sale of WQXI At- sell all evening prime time and that lanta to Fox, Wells & (WSAI- high percentage of its hours would be Rogers AM-FM Cincinnati) commercial. FCC Chairman E. Wil- Beginning of beginning has been com- liam Henry wanted to know what pleted. Price understood to be $1.25 million. WQxt was public would get out of operation if First major field work in radio au- bought by Esquire station were heavily commercial. dience research methodology project magazine principals in 1960 for $1.6 of Radio Advertising Bureau and Na- million. WQXI operates fulltime on Heretofore, irrespective of prices tional Association of Broadcasters may 790 kc with 5 kw day and 1 kw night.

Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING Pvwicwnoxs bic., 1735 DeSales Street, N. W., Washington. D. C., 20036. Second -class postage paid at Washington. D. C., and additional offices. ... now sold nationally by

tiIA1 seattle, washington The Leading Good 1lttsic station in the west proudly appoints ihli it epreseit t« tives, Inc. as exclusive national representatives effective immediately.

6 BROADCASTING, April 6, 1964 WEEK IN BRIEF

Broadcasters are facing a dilemma; business is fine, Broadcast Rating Council issues minimum standards but the future is uncertain. Major questions are UHF for rating services; authorizes preliminary audit immedi- and CATV. Liquor and cigarette advertising are sure to ately with permanent continuing check to begin approxi-

be concern at NAB meeting. See .. . mately July 1. See .. . HOW LONG SO GOOD? ... 37 RULES FOR AUDITED RATINGS ... 94

Relationship between product use and radio listening is Facing April 30 deadline on manufacture of VHF sets, divulged by L &N's Zeltner. NAFMB is told that survey makers are busy turning them out as orders come in for finds elements that are favorable to FM as part of use portables. Production rate is 20% up in first two months of radio and TV. See ... of year. See .. .

FM'S ROLE IN MEDIA MIX . .. 60 STUFFING VHF IN PIPELINES ... 126

One distiller reconsiders WQXR contract, decides to ad- Network returns to radio drama. Twenty -five minute vertise only liqueurs and wines. Congressional disapproval across -the -board series to be fed to affiliates for local seen as reason for switch. Other distillery, however, sale. Shows will use repertory idea, but not stock com- maintains it will sell hard liquor on air. See .. . pany. See .. . McK &R CANCELS HARD SPOTS ... 66 ABC RADIO RETURNS TO DRAMA ... 134

There was $9.2 million in new business for TV networks Chicago publisher is eyeing broadcast properties, in- from 45 new advertisers last year. That's little more than cluding stations in both radio and television and pro- the $8.1 million additional spent by P &G which still leads grams. Hint fourth network possibility. Sterling C. "Red" with $59.8 million in billings. See .. . Quinlan is the scout. See .. . NEW ADVERTISERS JOIN TV RANKS ... 68 FIELD MONEY AND RADIO -TV ... 112

A score of applicants file for the facilities soon to be Two more stations are being investigated on "fairness" vacated by KRLA Pasadena. First desirable frequency in in their editorials and news presentations. WRAL -TV and major market to become available in years draws lumi- WFTV(TV) managements feel probings are just studies naries. See .. . and are sure they'll be cleared. See ...

STAMPEDE OVER KRLA'S GRAVE .. . 88 FCC SCRUTINIZING TWO ... 141

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 37 ßoatIcastîiiq BROADCAST ADVERTISING 66 THE MEDIA 88 Published every Monday, 53rd issue BUSINESS BRIEFLY 82 MONDAY MEMO 35 (Yearbook Number) published in November by Buosoca rIna PaaLICA- CHANGING HANDS 100 OPEN MIKE 29 Timis INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 134 offices. DATEBOOK 15 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 190 WEEK'S PROFILE 189 Annual subscription including Year- book Number $13.50. Add $2.00 per EQUIPMENT & ENGINEERIN G .... 126 year for Canada and $9.00 for all other countries. Subscriber's occu- FANFARE 166 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 152 $5.00 per copy. Subscription orders and address FILM SALES 137 changes: Send to BaoancAsrnra Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 149 N.W., Washington, D. C.. 20038. On changes. please include both old and FOR THE RECORD 170 new addresses plus address label from front cover of magazine. INTERNATIONAL 132 U..

BROADCASTING, April 6, 1964 1 which is longer-

50,000 hands or 5,000 fathoms?

A hand, as you knew all along, is four inches -a measurement based on the average width of men's hands, readily available in

calculating the size of a horse. A fathom, as you also knew, is

six feet, the space to which a man can extend his arms, a handy way to measure cordage and the depth of water by soundings if you don't have sonar aboard.

Kilocycles have a way of becoming hands at the top of the dial and fathoms at the bottom, due to the peculiar nature of radio wave propagation. WMAL's 5,000 watts at 630 kc offer more effective coverage of the Washington market than any other Washington station. Any competent electronic engineer can tell you why.

; 1 \11ur utl,r///4

WMAL RADIO 0 WASHINGTON, D.C.

630 KC 5,000 POWERFUL WATTS WASHINGTON'S BEST FULLTIME RADIO SIGNAL Represented Nationally by McGavren -Guild Co., Inc. The Evening Star Broadcasting Company

8 BROADCASTING, April 6, 1964 Late news breaks on this page and on page 10 Complete coverage of week begins on page 37 AT DEADLINE

FM audience cited as family, option to buy 50% of Capital Who has the sneakers? Cable. Commission requested data in connection with its consideration of peti- select and unique Anyone who had forethought tion of community antenna system com- to take tennis racquet to Nation- peting with Capital for subscribers in Association of Broadcasters Blue ribbon FM audience is "largely al Austin. convention could be winner of unduplicated" by AM and TV and must TV Cable of Austin has asked for MCA - TV tennis tournament. be bought and budgeted separately by relief from requirement that it protect Hal Golden, vice president in advertisers, National Association of FM mix-TV, licensed to Texas Broadcast- charge of sales for MCA-TV film Broadcasters maintained Friday (April ing Co. syndication, has arranged tourna- 3) in releasing to members results of He noted ment to be held today (Monday) that commission's letter 10- market FM coverage study. was signed by Ben Waple, secre- in indoor Winnetka, Ill., city park FCC Jim Schulke, president, told NAFMB tary. He said Capital Cable could re- courts from 9 p.m.- midnight. delegates at annual convention in Chi- fuse request on ground secretary has More than 40 broadcast execu- cago that FM listening trends showing not been delegated authority to direct tives already had signed for tour- dominance in higher income families company to file information. is "absolute reversal of anything . . . ney by Friday (April 3) and in other media." Study of 10 largest others may join by notifying Mr. U. S. markets showed that FM radio Golden in Suite 2400, Conrad SDX awards presented penetration and listenership goes up as Hilton. Winner will receive first family income and education increases. annual Golden Award, details of to NBC, six stations Special research was made by The Pulse which are being kept secret. Inc. for NAFMB in New York, Los Six broadcast stations and NBC are Angeles, Chicago, Philadelphia, Detroit, to be announced today (Monday) as Boston, San Francisco, Cleveland, Pitts- winners of Sigma Delta Chi Awards burgh and Washington. ing to union's request to commission for Distinguished Service in Journalism. Of 23 million households in these that it prevent station from "cancel- Entire radio -TV industry was praised markets, 9.9 million have FM receivers, ing" Eye Opener, UAW's early morning for "outstanding public service" at time 66% of which listen to FM weekly. In program of news and commentary of assassination of President Kennedy. homes with under $3,000 annual in- (BROADCASTING, March 23). KDKA-TV Pittsburgh and NBC tied come, only 19% have FM sets. Pene- Program was dropped March 20. But for award for public service in televi- tration rises to 60% in $10,000 -15,000 Metromedia said it wasn't "canceled." sion journalism, station being cited for range and to 76% with families over Contract under which program was Focal Point -Pittsburgh and network for $15,000 annual income. carried, Metromedia said, ended March The American Revolution in '63. By education, 35% of households 20. Editorializing on TV award went to headed by nonhigh school graduates Metromedia added that when it pur- KFDA -TV Amarillo, Tex., for series on have FM sets; 65% with college grad- chased station last summer, its proposed hate propaganda. WBAP -TV Fort Worth - uates, and 75% post -graduate house- schedule didn't include Eye Opener. Dallas won TV reporting award for holders have FM. In lowest income UAW last week petitioned FCC to coverage of Kennedy assassination. and education groups 54% of homes revoke WCBM's license because of show. Editorializing on radio category was listen to FM weekly, while 80% with won by WRTA Altoona, Pa., for series larger incomes and higher educational with "angry indignation at municipal levels listen to FM during average week. Cable firm undecided corruption." WINS New York won radio Homes with both AM and FM listen reporting award for coverage of Wel- to FM on- average five hours daily, and on filing LBJ option fare Island bus accident, and wsB At- AM only two hours per day, study lanta took honors for public service in showed. On average, 57% of homes radio journalism with nightly news with both AM and FM do not listen Counsel for Capital Cable said Fri- show, Inside Story. to AM at all during average day. day (April 3) company was undecided NAFMB delegates elected Abe J. whether to comply with FCC request for copy of stock- option agreement in- Field narrows for new Voron, WQAL(FM) Philadelphia, to one - volving broadcasting company owned year term as board chairman. Will C. president of NCTA Baird Jr., WFMB(FM) Nashville, was by family of President Lyndon Johnson elected secretary and Stanley Hamilton, (see page 108). WMAL -FM Washington, treasurer. Eugene Burke, counsel for Capital, Selection committee of National said firm would file "something." But Community Television Association he said no decision had been reached has conducted final round of inter- Show dropped by WCBM on extent of information that would views with candidates for association be furnished. president and will present list of up to center of controversy Commission had asked for submis- four names to NCTA board in about sion of document by today (Monday). two weeks, it was learned Friday. Metromedia Inc. says United Auto Mr. Burke indicated company would Uncertain whether to present names Workers, AFL -CIO, is attempting to comply with FCC's request for number in order of preference or to turn over involve FCC in program selection proc- of subscribers. list without comment, committee nar- ess of company's WCBM Baltimore. Agreement in question gives Texas rowed field in meeting in Chicago last Metromedia made charge in respond- Broadcasting Co., owned by Johnson week. Martin F. Malarkey Jr., corn-

more AT DEADLINE page 10

BROADCASTING, April 6, 1964 9 and telemetering device took place two WEEK'S HEADLINERS minutes after launch. Since Ranger was only 180,000- 250,000 feet above earth into broadcasting and entertainment and still in earth's atmosphere, arcing fields (also see story, page I I2). and corona discharge in high voltage components probably destroyed both John L. Perry, former assistant to TV channels. Association of Broadcasters National At end of Ranger journey, however, LeRoy Collins named con- President portions of TV systems mysteriously to New York State Democratic sultant came on as scheduled, he said. Advisory Council. Mr. Perry, 35, is former political editor of Tampa (Fla.) Tribune and St. Petersburg (Fla.) Times, has been closely associated with Heinz leaves Maxon; Mr. Collins since NAB president was Mr. Wyatt Mr. Blechta governor of Florida. After leaving goes to 3 agencies George E. Blechta, Nielsen Station NAB in 1962, Mr. Perry continued to Index service's eastern division VP, with help Mr. Collins on consulting basis. H. J. Heinz Co., Pittsburgh, has headquarters in New York, appointed Mr. Perry now lives in New York and ended its 30 -year association with Max- director of entire NSI TV service. Wil- has done no work for NAB for last on Advertising, Detroit, and has dis- liam R. Wyatt, formerly NSI central several months, Mr. Collins said. division VP, Chicago, joins Mr. Blechta tributed approximately $9 million in Oscar Katz, billing evenly among Doyle Dane Bern - in New York as national sales manager. VP-program ad- bach, Ketchum, MacLeod & John K. Churchill, VP and administra- New York; ministration at Pittsburgh, and Grey Advertis- tive coordinator, remains in Chicago Grove, CBS -TV, New ing, (BROADCASTING, March 30). New York. York, resigns Spot and network TV billings for Treyz, former president of Oliver after 26 years Heinz last year was about $4.7 million. and more recently VP of Rev- ABC -TV with network to DDB adds Heinz ketchups and chili lon Inc., becomes president New York, join Desilu Pro- sauce accounts to go with Heinz soup representative firm, Na- of new station ductions, Holly- products it has handled since last Au- Sales, New York (see tional Television wood, as execu- gust. KMG gets Heinz vinegars, sauces, page 74). story, tive VP in beans, apple sauce, mustard, minute Draper Daniels, who resigned early Mr. Katz charge of pro- meals and institutional food service di- last month from McCann -Erickson, duction. Ap- vision to go with Blennd drink it had Chicago, where he had served since pointment was effective April 1. His new before. Grey will handle Heinz baby October 1963 as executive VP in charge duties will largely be those relinquished food and pickles and relish lines. of central region (BROADCASTING, by Jerry Thorpe, who has resigned post Company said change in agencies was March 2), joins Compton Adv., that of VP- programing at Desilu to join necessitated by "recent changes in city, as executive VP in charge of crea- MGM -TV, New York. Mr. Katz start- Heinz marketing strategy." tive services. E. Dean Landis, senior ed at CBS in research department in VP and general manager of Compton's 1938, became head of department and Broadcast coverage Chicago office, elected executive VP in subsequently head of research for CBS - charge of administrative services. TV in 1948. In 1956 he was elected ABC Radio will broadcast featured Sterling C. (Red) Quinlan, formerly VP- daytime programs at CBS -TV, and talks at National Association of Broad- VP and general manager of ABC- from 1959 to 1962 served as VP -net- casters convention, starting with speech owned waxa(TV) Chicago, joins Field work programs for CBS -TV. At Desilu, by NAB President LeRoy Collins to- Enterprises Inc. (CLOSED CIRcurr, Mr. Katz will make his headquarters day (Monday). Speakers Tuesday and March 30), that city, to head ventures in Hollywood. Wednesday to be covered: FCC Chair- man E. William Henry and Evangelist changes of the week see FATES & FORTUNES For other personnel Billy Graham. Other highlights will be recorded for broadcast use. mittee chairman, revealed no names, Aeronautics & Space Administration, but said all four candidates "are fully in letter to congressional space leaders. qualified." Three have CATV experi- Operation of two TV systems had not ence, fourth "is equally qualified, but been verified in last 12 days before No liquor for Market 1 he has television, not CATV experi- launch, Mr. Webb said, because every- ence," Mr. Malarkey said. one concerned was reluctant to risk pos- Newly formed Market 1 Net- work (formerly QXR Network) Chicago interviews were with three sible damage. In addition, he said, di- has reversed its decision to carry finalists, he said. Committee has been rectional antenna which was to be used liquor advertising. James Sond- seeking new NCTA president since Oc- for close up pictures had not been test- heim, president of network, an- tober 1963. ed as part of high -powered TV transmitting system. nounced Friday (April 3) that de- Other possible design faults pointed cision came "after due considera- Webb pinpoints flaws out by Mr. Webb: Two video systems tion." Previously Market 1 had were more complex than required and indicated willingness to accept liq- in Ranger TV systems included some common components uor ads (BROADCASTING, March which if damaged could have knocked 30). Two major problems with TV sys- out both systems. TV circuits were not WQxR New York is scheduled tems on Ranger space vehicle that hit designed for full protection against to air liquor spots for Schenley moon Feb. 2 but failed to send back short circuits from foreign particles. starting today (Monday) accord- plans page pictures have been pinpointed by James Mr. Webb said that unknown, un- ing to earlier (see 66). E. Webb, administrator of National scheduled switch -on of TV equipment

10 BROADCASTING, April 6, 1964 New for 196'/,. -65..

149 HIGHEST RATED HOURS FOR STRIPPING investigator series. When "Kookie," the jive - Here's the program that offers just about every - talking parking lot attendant made hair -comb- thing- 77Sunset Strip. Bristling action. Breath- ing a teen -age must. When the up -beat theme taking suspense. Bright romance. Bustling music of 77 Sunset Strip caught the fancy of humor. Bouncy music. And best of all ... bulging millions of television viewers -and even non - network ratings. Over the first four of six sea- viewers. sons 77 Sunset Strip ran on the network, Warner Stars Zimbalist, Smith and Byrnes Bros. produced 149 hour -long episodes. These, Starring Efrem Zimbalist, Jr., as Stu Bailey, the highest rated episodes in the series, are now Roger Smith as Jeff Spencer, and Edward available for the first time on an individual Byrnes as "Kookie," 77 Sunset Strip also fea- market basis. tures Louis Quinn as Roscoe, the horse- racing Averages 40% Share of Audience specialist with a nose for news, and Jacqueline During the first four seasons on the network, Beer as Suzanne, the pretty Gal Friday. Big 77 Sunset Strip averaged a whopping 24.6 rat- name guest stars, too ! Ask about Warner Bros. ing, good for a 40% share of audience.* These new Monday -to- Friday program concept -"The are the seasons when the dashing team of Bailey Sunset Strip." and Spencer set the standards for future private Aiclec9 N,timmt. Oct -Apr averages 195.t -5.9. 1959-60. 1969.61, 1961 -62

WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y., Circle 6 -1000

Also ROOM FOR ONE MORE THE DAKOTAS THE GALLANT MEN CHEYENNE HAWAIIAN EYE LAWMAN The Embassy of the United Arab Republic

His Excellency, Dr. Mostafa Kamel, Ambassador of the United Arab Republic to the United States, in the Embassy museum room ... another in the WTOP -TV series on the Washington diplomatic scene.

WASHINGTON, Q. C

Represented.by TvAR POST- NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY

Photograph by Fred Maroon r,-.) .- '1 ,-joy- Reach Pittsburgh with a spot of TAE Find out why most media people won't go without TAE in Pittsburgh -plain or "with." Our homes -reached record tells part of the tale. Audience loyalty and community service tell the rest. Why not call your Katz man for the facts?

WTECHANNEL 4 DATEBOOK

A calendar of important meetings and events in the field of communications. Indicates first or revised listing. APRIL April 6- 9-Thirty -first annual National Premium Buyers Exposition, under aus- pices of National Premium Sales Exec- utives, the Premium Advertising Asso- ciation of America and Trading Stamp Institute of America. More than 600 exhibitors are expected to participate McCormick Place, Chicago. April 8-Academy of Television Arts and Sciences, Hollywood chapter. Dr. Lee A. Du Bridge, president, Commu- nity of Southern Television California: . . James Robertson, general manager of "FORECAST '64". The Hour KCET(TV) Los Angeles ETV, and James Day, KQED(TV) San Francisco ETV outlet, will discuss plans for the fall opening of KCET. Hollywood Paladium, 8 p.m. Government Became a April 9-Annual stockholders meeting of Avco Corp., Hotel DuPont, Wilming- ton, Del. Lively 2 -Way Street ' April 9 -15 - Second International School Broadcasting Conference. Dr. The first of a "live" series of public Radio -TV news Paul B. Rickard, director of mass communications at Wayne State University, conferences to be held in the South Bend market was Detroit, will be among the U. S. rep- recently conducted by WSBT and WSBT -TV. South resentatives at the conference which will be attended by delegates from 125 Bend Mayor Lloyd M. Allen and St. Joseph County countries. Tokyo. Commissioners served as a panel to answer questions April 12 -Old- timers get -together, called in by area citizens. WSBT -TV newsman, 40th annniversary of wis Chicago, Harry Kevorkian, and political writer, Lewis Haber, Sherman House hotel, Chicago. Old - timers committee is headed by Glenn served as moderators. Q. Snyder, George Cook, Bill Nelson and George Biggar. Contact: Mr. Through their answers the governmental officials out- Biggar, WLBK DeKalb, Ill. lined programs and objectives for 1964. The public will April 11 -"Our Changing Society" had the chance to ask their own questions and be explored in an all -day seminar by ... the New England chapter of the Amer- ask they did. The telephone company reported that ican Women in Radio and Television, well over 6,000 calls were received by their special Boston University's George Sherman Union, Boston. operators set up at WSBT's Broadcast Center! April 11- "Emerging Responsibilities in Mass Communication" will be the Are South Bend people interested in local govern- theme of the second conference of the ment? Apparently! And in the leadership program- Catholic Apostolate of Radio, Televi- sion & Advertising (CARTA). Partici- ming of WSBT and WSBT-TV? Undoubtedly! Is pants include Bart Panetteir of General this market, these stations of "firsts" a good place Foods, Julius Barnathan of ABC, Don- for some of your ad dollars? Unquestionably! Ask ald S. Harris of Philip Morris Ltd., Robert Pliskin of Benton & Bowles, Raymer for the latest returns. James E. Allen of WBC Productions, W. Theodore Pierson of Pierson, Ball & Dowd, John McCaffrey, news commentator and David McCall of C. J. LaRoche & Co. Hotel Commodore, WSBT New York. CBS Radio & TV April 12 -17- Ninety -fifth technical conference of Society of Motion Pic- SOUTH BEND, INDIANA ture and Television Engineers. John M. Waner of Eastman Kodak Co., Holly - Paul H. Raymer, Inc. National Representative

BROADCASTING, April 6, 1964 15 HOW TO IDENTIFF A NETWORK Connect the numbers and you have one of the world's most familiar insignia. We've nothing against insignia, but it's our feeling that a network can be recognized just as readily by the caliber of its programs. To get down to cases, there's one network that: replaced an entire evening's prime -time programming with "The American Revolu- tion of '63," a three -hour report on civil rights. set the entire nation talking about its bold and irreverent satire series, "That Was The Week That Was." created "Exploring" and "The Children's Theatre," network television's most cele- brated programs for youngsters. explored the inside of the Kremlin -a feat even Russian television had never achieved -to produce one of the classic programs in television annals. has scheduled an unrivalled sports lineup next season, ranging from NCAA football to the World Series, with most events in color. presents television's most honored dramatic program: The Hallmark Hall of Fame. stars television's most impressive array of talent, including such favorites in next season's schedule as Jack Benny, Shirley Booth, Johnny Carson, Richard Chamberlain, Perry Como, Alfred Hitchcock, Bob Hope, Jack Paar and Danny Thomas -to name only a few. televises the nation's most distinguished newscast, the "Huntley- Brinkley Report." consistently draws the greatest number of viewers to its coverage of such special events as conventions, elections or space flights. All in all, it's the network whose balanced and wide -ranging schedule makes its identity unmistakable. Of course, if you can't get through the day without seeing our signature, just connect the dots. Obviously, though, it's the first time our identity has ever been a puzzle. 2 4

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18 19 2b wood, is program chairman. Papers special assistant to U. S. secretary of committee chairman is C. Loren commerce, "The Importance of Adver- Graham of Kodak Color Technology tising in an Expanding Economy;" and Department in Rochester, N. Y. Wil- Willard R. Simmons, president of W. R. 00H! liam Dozier, president of Greenway Simmons & Associates Research Inc., Productions, Hollywood, and former noon, Sheraton Belvedere hotel, Balti- senior vice president -TV production at more. Screen Gems, will speak at the April Missis- 00H! 13 luncheon on "The State of Televi- April 16 -I9 -Joint meeting of sippi Association of Broadcasters and sion . An Appraisal." Ambassador hotel, Los Angeles. Louisiana Association of Broadcasters. 00H' Speakers include NAB President LeRoy April 13- Newsmaker luncheon of In- Collins; FCC Chairman E. William & For Frank Nodine, Program Director ternational Radio Television Society. Henry; Representative Walter Rogers York of WINK -TV Fort Myers, Florida, who Robert Moses, president of New (D- Tex.); Robert T. Mason, chairman just bought CAR 54's sixty hit half World's Fair 1964 -1965 Corp., is speak- of the All Industry Music License Com- hours. Toody and Muldoon are great er. Waldorf Astoria, New York. mittee, and Harry J. Daly of Daly & at capturing audiences and sponsors. Ehrig, Washington. Broadwater hotel, April 13- Deadline for comments on Biloxi, Miss. FCC rulemaking to require public notice be given when applying for new or April 17- 18- Fourteenth annual Radio - modified station call letters. Television Conference and Banquet of Radio -Television Guild of San Francisco April 13 -Rhode Island Broadcasters Association, Sheraton Biltmore, Provi- State College. dence. April 17 -18 -New Mexico Broadcast- April 14-Annual stockholders meet- ers Association, Western Skies hotel, ing of Storer Broadcasting Co., Miami. Albuquerque. . April 16- Annual stockholders meet- April 17 -18 - Two-day management ing of Time Inc., Time & Life Build- seminar entitled "The Marketing Revo- r ing, New York. lution In Electronics" by central divi- Association of Electronic Man- April sion of 14- Workshop for advertisers ufacturers, Pheasant Run Lodge and CALL CAR 54 /NBC FILMS presented by the Film Producers Asso- Country Club, St. Charles, Ill. ciation of New York in cooperation with the Association of National Adver- April 17-24--The Golden Rose of tisers. Session will concern film distri- Montreux international TV competition, bution and marketing. Plaza hotel, sponsored by the city of Montreux New York. (Switzerland) and the Swiss Radio and Television Corp., Montreux. April 15- Annual stockholders meeting of CBS Inc., to elect directors, to April 19 -25- Fourteenth annual In- elect independent auditors and consider side Advertising Week for college sen- TRUST and act upon such other business as iors in marketing and advertising, spon- may come up. CBS Chicago, 630 North sored by the Advertising Club of New McClurg Court, Chicago. York and the Advertising Women of New York Foundation Inc. Speakers April 15- Deadline for submission of include R. W. Young summaries and abstracts of technical of Colgate -Pal- molive Co., and Frank Blair of NBC's papers for inclusion in program of Today show. Biltmore hotel, New York. Western Electronic Show and Conven- tion in Los Angeles, Aug. 25 -28. April 19-25 - Television Newsfilm The Fourth Dimension Workshop, Center for Continuing Edu- April 15- Annual stockholders meet- cation, University of Oklahoma, Nor- of WBRZ Channel 2 ing of General Telephone & Electronics man. Corp., Fort Wayne, Ind. ' April 20 - Hollywood Advertising WBRZ -TV is a tower of trust April 15 -18 - Representatives from Club. ABC -TV Day. Thomas W. . has built trust through amateur radio societies in North and Moore, president of ABC -TV, will the years by emphasizing South America and adjacent islands speak. James C. Riddell, VP of ABC- truth in every phase of meet in Mexico City for the First Pan TV Western Division, is chairman of operation . . . has gained American Congress of Radio Amateurs. the day. 12 noon. Hollywood Roose- the confidence of viewers April 15 -25- International motion pic- velt hotel. beyond sight, sound and ture, TV film and documentary market, April 20-New deadline for comments action. Milan, Italy. on FCC rulemaking to govern grants in April 16- Advertising seminar spon- microwave services to systems supplying sored by the Women's Advertising Club community antenna operators with facili- of Baltimore. Speakers include Melvin ties. Former deadline was March 25. A. Goldberg, vice president and director W B R I 2/a/eieel ROUGE of research for National Association of April 21 -24 -Alpha Epsilon Rho, hon- Broadcasters, who will review the pro- orary radio -TV fraternity, annual na- gram of the newly incorporated Broad- cast Rating Council; James G. Morton, Indicates first or revised listing.

BROADCASTING, April 6, 1964 18 (DATEBOOK) Pr 111 grammers will fight any switch!

BEAVER' rings the bell in over 80 markets...throughout the day!*

9:0OA M Strip WBZ, Boston... 3rd rating period ... / out o/1owomen. BEAVER triples share of show it replaced!

3:30 P.M.Strip-KRLD, Dallas-Fort Worth ... 2nd rating period 'BEAVER' captures over 40% of all women viewers in its time period- in a 4-channel market.

4:00 P.M .Strip -WTA Pittsburgh ...1st rating: 'BEAVER' tops in time slot ...doubles lead-in!

4:30P./N. Strip ... VV]VV, Cleveland ... 1st rating; BEAVER tripled female audience, male audience, doubled teen-children audience! 5:OOPM.Strig.VV0W.Omaha ... 2nd ratin 'BEAvER' has almost doubled WOW's total h d tri od women viewers during two months in time period.

5:3OP.yN. Strip ... KMSP, Minneapolis ... 2nd rat 'BEAVER' from 14r/38s to 18r/45s in one rating period six times rating and three times share of show t replaced!

6:00 P.[N.3thp YYA/|. Atlanta ... 'BEAVER' 2nd rating from 29 share to 37 share in one rating period ...four times rating and double the share of the show it replaced!

ö:3OP.[N. Sunday ... NUBK. Detroit ... 'BEAVER' ist rating tops in time! Over 40% of homes and adults! 7:OUP/N.Thursday...W]BK,Detroit 'BEAVER' 2nd rating tops in time! Triples lead-in!

Your MCA-TV Salesman Has Complete Rating Results For ALL 'BEAVER' Markets! If Available In Your Market-Switch To 'BEAVER'-The Audience Will!

'JANUARY 1psvxno

TV FILM SYNDICATION tional convention in Los Angeles at SHAKESPEARE' S Hollywood Roosevelt hotel. April 22 -23 -Board of directors meeting of the Television Bureau of Adver- YEAR tising, The Greenbrier, White Sulphur Springs, W. Va. April 23- Deadline for reply comments on FCC rulemaking to require public notice be given when applying for new or modified station call letters. April 23- 25- Annual meeting of Amer- ican Association of Advertising Agen- cies, The Greenbrier, White Sulphur Springs, W. Va. April 23- 26- Western States Advertis- A ing Agencies Association 14th annual . conference. Speakers include: Ernest `::.4 Loen, management consultant; Sol Dut - ka, Audits & Surveys; E. B. Weiss, Doyle Dane Bernbach; Riviera hotel, 6idlnd6uli'il a , Palm Springs, Calif. .. .. April 24 conference of Oregon . Spring , . . ... -_-. Association of Broadcasters, Village Green motor hotel, Cottage Grove, Ore. ++n w

+1.111,1111 April 24- Pennsylvania AP Broadcast- ers Association meeting, Boiling Springs. April 25 -Texas Community Antenna Television Association convention to New Hamilton hotel, Laredo. April 26 -May 2- Affiliated Advertis- ing Agencies Network conference, An- drew Johnson hotel, Knoxville, Tenn. April 26 -27 -Texas Association of Broadcasters, Galves hotel, Galveston. April 26 -27 -Board of directors meeting of the American Women in Radio and Television, Mayo hotel, Tulsa, "SHAKESPEARE" Okla. April 27- Annual stockholders meeting of Wometco Enterprises Inc., Forest Latest Release in the Hills theater, Forest Hills, N. Y. April 27 -29- Annual conference of Association of Canadian Advertisers, BRITISH CALENDAR SERIES Royal York hotel, Toronto. April 28- Annual stockholders meeting of Reeves Industries Inc., Roosevelt 16mm This free, topical series of quarter -hour hotel, New York. A -hour programs featuring a variety of events in April 28 -Board of Broadcast Gover- Quarter nors, public hearings at 425 Sparks Program Britain is available every two weeks on a Street, Ottawa. April 28- Annual awards luncheon of Black & White continuous basis, or for programming on Station Representatives Association, Waldorf Astoria, New York. a weekly basis using 13 or 26 issues. April 29 -May Institute of Electri- Write For FREE Kit 1- cal and Electronics Engineers region 6 conference, co- sponsored by Instrument NEWS DIVISION Society of America, Salt Lake City. April 30- Deadline for comments on BRITISH INFORMATION SERVICES FCC rulemaking to establish rules to 845 Third Avenue, New York, N.Y. 10022 govern ex parte communications during Indicates first or revised listing.

20 (DATEBOOIO BROADCASTING, April 6, 1964 Here's a better way How often have you said committed to an expensive concentrate on your needs in the "Wouldn't it be wonderful if we organization that often may national field, plus the great had salesmen in the national not be able to give you all the advantage of established field who really had our interests flexibility and depth of professional experience gained at heart ?" coverage you need? Can you through more than thirty years You are not alone in your risk losing the stimulating of service to the industry. feelings. The big group operators fire of competition? We have the men, the offices such as Westinghouse, Storer, Let us show you a better way and the facilities to make RKO General, Metromedia and to enjoy the benefits of this our interest your interest ... our others must also have felt they same concentrated small organization your organization. needed more interest, time and group attention and interest You can have these advantages effort in their representation. without the excessive cost immediately, without risk, if They built their own national and risk of setting up your you call or write any one of organizations to get it. own national organization. our offices. At first glance, this might seem Recause we, like the groups, like the happy solution to your will never represent more than Paul H. Raymer Company, Inc. problem. The advantages fifteen stations, we can give Station Representatives Since 1932 are obvious. But can you afford you almost every advantage Jy.R q y New York the risks? Can you risk finding you would have with your + Chicago the right men with the right own private representation Q Detroit talents to represent you the way plus some nice extras as well. U Atlanta Dallas you want to be represented? el EST. 1932 k" We can give you the time, the San Francisco Can you risk being rigidly interest and the ability to Hollywood TELEVISION adjudicatory and record rulemaking BROADCASTING PUBLICATIONS INC. PaESIDENT Sol. TAISHOrr proceedings, which have been desig- VICE PRESIDENT MAORI, LONG nated for hearing. VICE PRESIDENT EDWIN H. JAav VICE PaIIDENY WnlrnaD R. Lin SECRETARY LAWRENCE B. TAlsaorr April 30- Deadline established by TREASURER B T. TAIEtorr shipped ColE T'AOLLER IRVING C. Mn.LEN Congress that all TV receivers ASST. TREASURER JOANNE T. COWAN by manufacturers in interstate commerce be able to receive all 82 VHF - UHF channels of the TV spectrum. INBröäda,sting April 30- Annual banquet of Indiana University Radio and Television Depart- Executive and publication headquarters: BROADCAaTLNG- TELECASTING Bldg., 1735 DeSales ment. Keynote speaker will be Melvin Street, N.W., Washington, D. C. ZIP code A. Goldberg, NAB vice president in 20036. Telephone: 202 Metropolitan 8 -1022. Ind. EDITOR AND PUBLISHER charge of research. Bloomington, Sol Taishoff April 30 -May 3- Annual convention Editorial of American Women in Radio and Tel- VICE PRESIDENT AND EXECUTIVE EDITOR evision. Richard S. Salant, vice presi- Edwin H. James special assistant to president EDITORIAL DIRECTOR (New York) dent and Rufus Crater of CBS Inc., and Fred W. Friendly, MANAGING EDITOR N president of CBS News, will speak. Art King Mayo hotel, Tulsa, Okla. SENIOR EDITORS: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald. Earl B. Abrams, Lawrence Christopher (Chicago), MAY Dawson Nail, Len Zeidenberg, David Ber (New York), Rocco Famighetti (New Yor ). May 1 -Maine Association of Broad- AssocxArz EDITORS: Sid Booth, Sherm Brodey, George Darlington; STAFF WRITERS: Gary casters, Lewiston. Campbell, Barry Crickmer, Jim deBetten- court. Larry Michie; EDITORIAL ASSISTANTS: May Conference on radio and com- Sonya Lee Brockstein, Tani) Oman, Victor 1- Rossi; SECRETARY TO THE PUBLISHER: Gladys munity service co- sponsored by the Uni- Hall. versity of Southern California and the Business Et< Broadcasters As- VICE PRESIDENT AND GENERAL MANAGER Southern California Maury Long sociation, 9 a.m. -2 p.m. Robert P. Sut- VICE PRESIDENT AND SALES MANAGER ton, SCBA chairman, will preside. Winfield R. Levi (New York) ASSISTANT PUBLISHER 1 in May -2- Distinguished Service Lawrence B. Taishoff Awards banquet of Sigma Journalism SOUTHERN SALES MANAGER: Ed Sellers; Pao - Delta Chi, region 11 conference and DUCTION MANAGER: George L. Dent; TaArmic board MANAGER: Harry Stevens; ADVSxrisn.G AeeDEr- spring meeting of the national of ANTS: Robert Sander, Richard LePere, Carol directors, Westward Ho hotel, Phoenix, Ann Cunningham, Claudette Artini; SECRE- Ariz. TARY TO THE GENERAL MANAGER: Doris Kelly. COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR : Eunice Weston. May 1- 2- Annual convention of the Kansas Association of Radio Broad- Publications and Circulation STATION IMAGE casters. Speakers include Jack Lacy, di- DIDECIOa or PUBLICATIONS rector of Kansas Economic Development John P. Cosgrove IS IMPORTANT William Criger. David A. Cusick, Christer Commission; Richard Cheverton, WOOD Jonsson, David Lambert, Edith Liu. Natalie TO SPONSORS Grand Rapids, Mich.; and Stephen D. Lucenko, German Rojas. James Williams. There is no better way to foster your Labunski, WMCA New York. Lassen Bureaus on- the -air image than with Columbia hotel, Wichita, Kan. New York: 444 Madison Avenue, ZIP code Records. A tremendous roster of per- 10022. Telephone: 212 Plaza 5 -8354. forming talents in the world's most . May 3 -Board of directors meeting of EDITORIAL DIRECTOR: Rufus Crater; Simon the American Women in Radio and EDITORS: David Berlyn, Rocco Famighetti; comprehensive catalog makes the STAFF Warms: Jerry Seigel, John Gardiner, best audience builder in the busi- Television, Mayo hotel, Tulsa, Okla. Charles E. Karp, Ellen R. McCormick. ASSISTANT: Francis Bonovitch. ness. Through our subscription serv- . May 3 Eighth annual meeting of VICE PRESIDENT AND SALES MANAGER: Winfield ice this vast and varied repertoire is -5- R. Levi; INSTITUTIONAL SALES MANAGER: the Television Programing Conference, Eleanor R. Manning; ADVERTISING REPRESENTA- available to your station. It is the of southwestern program- TIVE: Robert T. Fenimore: ADVERTIsnec most effective means to attract ad- an association ASSISTANT: Beryl W. Stern. ing executives. Speaker will be FCC vertisers. But the time to act is now. Chicago: 360 North Michigan Avenue, ZIP Lee Loevinger. For ad- code 60801. Telephone: 312 Central 6 -4115. Your response before May 1, Commissioner 1964 contact John Ren- Samoa EDITOR: Lawrence Christopher; Aim- will allow you to take advantage of ditional information, Warr SALES MANAGER: Warren W. Middleton; KSI.A -TV Shreveport, La., or Jay ASSISTANT: Rose Adragna. a special 10% reduction in our regu- shaw of Watson of wFAA -TV Dallas -Fort Worth. Hollywood: 1680 North Vine Street, ZIP lar yearly rates. Check your mail now code 90028. Telephone: 213 Hollywood 3 -3148. for the 1964 brochure. Holiday Inn Central, Dallas. SENIOR EDITOR: Bruce Robertson, Wrsvn SALES MANAGER: Bill Merritt; ASSISTANT: Gail COLUMBIA RECORDS May 4- 6- Annual spring convention of Learman. Broadcasters Association. Toronto: 11 Burton Road, Zone 10. Tele- BROADCAST SERVICES, Kentucky phone: 416 Hudson 9 -2694. CORRESPONDENT: wHAS Louis- James Montagnes. 799 Seventh Avenue, New York, N. Y. 10019 James H. Topmiller Jr., ville, is chairman of convention com- BROADCASTING Magazine was founded in 1931 mittee. Louisville Sheraton hotel. by Broadcasting Publications Inc., using the title, BaoADCASrrna-The News Magazine of 5 CBS Affiliates confer- the Fifth Estate. Broadcast Advertising May -6- -TV was acquired in 1932, Broadcast Reporter in ence, Hilton hotel, New York. 1933 and Telecast in 1953. BsoAacANTING- TELECASTRIG was introduced in 1946.

22 IDATEBOOK) BROADCASTING, April 6, 1964 OPEN MIKE® all over America, people of all ages are listening to the radio again, to All the facts THE LIVES OF HARRY LIME EDITOR: YOUR NEWS STAFF DID FABU- LOUS JOB IN THIS WEEK'S BROADCAST- Orson Welles ING (March 30). GREATEST CONVENTION COVERAGE POSSIBLE. IT IS OUR OFFICIAL CAPT. HORATIO HORNBLOWER "TOUR GUIDE. "-John Coyle, president ICVIL Highland Park-Dallas and Com- Michael Redgrave mercial Recording Corp., Dallas. SCARLET PIMPERNEL Filling the vacuum Marius Goring

EDITOR: Many broadcasters in Wyoming THEATRE ROYALE have expressed to me their approval of Laurence Olivier the vigorous editorial policy of your magazine. It seems to fill a vacuum that has been created by those who SECRETS OF SCOTLAND YARD might be expected to be somewhat more Clive Brook militant in their responsibilities toward our industry. lack Rosenthal, president, Wyoming Association of Broad- THE QUEEN'S MEN casters, Buffalo, Wyo. Royal Canadian Mounted Police

Helping hand to history THE BLACK MUSEUM Orson Welles EDITOR: When the history of community antenna television is written, I have 7 network series ... 364 radio dramas .. . no doubts that it will be generously garnished with the invaluable role irving feld, 230 park ave., new york mu 9-5857 BROADCASTING magazine has played. . You and your staff are to be profoundly congratulated for the complete- ness, accuracy and impartiality with which you have treated this subject. VIDICON and We are confident beyond any doubt that the best interest of the viewing IMAGE ORTHOCON public will be served largely through reports .. . your providing the industry with a com- MODELS plete and authoritative view on this problem. Morton Leslie, acting chairman, Television Accessory Manufactur- ers Institute, Brooklyn, N. Y.

Pen pals

EDITOR: I've followed with interest the efforts made by broadcasters to encourage President Johnson to make frequent use of their media. and NOW COLOR!

I was greatly impressed with the NM President's television chat with cor- the Karl Freund respondents from the three networks on SPECTRA' OPTOLINER Sunday, March 15. In my opinion it Opto - Mechanical TV Camera Tester was far superior to the televised news conference earlier in the month. The new light- weight SPECTRA TV OPTO- Therefore, I thought I would express LINER threads directly into camera lens mount for precision testing by engineers, manufac- my views and send an encouraging wire photometry turers and users of closed circuit or broadcast to The White House immediately after TV. Integrated uniform light source is adjust- the program was over. is our able to produce a standard test pattern of It's obvious [from this reply] the business known intensity and color temperature on the President tube faceplate. Eliminates human and mechani- reads his TV fan mail: cal variables of external test patterns "I am deeply pleased that my word Write for brochure. struck a responsive chord in your heart. It is reassuring and strengthening to PHOTO RESEARCH corp. know that there are Americans like you 837 N. CAHUENGA BLVD.. HOLLYWOOD, CALIFORNIA 90038 who understand the difficulties that our SEE US AT THE NAB CONVENTION BOOTH W, EAST HALL

BROADCASTING, April 6, 1964 29 country faces and who are willing to help me bear my responsibilities. Sin- cerely, Lyndon B. Johnson. " -Robert W. Bloch, Robert W. Bloch Public Re- lations, New York.

30th milestone in Topeka

EDITOR: April 5 marked the 30th anniversary of our public service broadcasts of the First Methodist Church of Topeka. We believe this to be one of the longest continuous public service programs on radio-especially of a full hour broadcast of a church service. Dr. Harold Case, pastor of the Topeka church at the initial broadcast [Easter Sunday of 1934] and now president of Boston University, returned to preach the sermon for this event. In addition, In the early hours of the Southern California the regular minister on the program, morning, some 71/2 million Angelenos Dr. Ewart Watts, was on prepare for the busy day ahead. Chances featured the are, their companion in these morning hours MORNING, AFTERNOON OR CBS Radio Church of the Air for this is radio. And chances are, most listeners EVENING ... KPOL REACHES date.-Thad M. Sandstrom, vice presi- who are affluent, responsive adults tune to SOUTHERN CALIFORNIA'S LARGEST dent and general manager, WIBW -AM- AFFLUENT ADULTS the always beautiful music and stimulating AUDIENCE OF FM-TV Topeka, Kan. news analysis of KPOL AM /FM. If you use Pulse, and /or your own good judgment, you'll note that KPOL is always among the A Bell audience leaders in adult listenership and ringer has the largest audience by far of any of Los Angeles' good music stations. OL EDITOR: May I give my complete sup- OrstIngwshed Radio - Los Angeles port to television's true champion, Howard H. Bell, the NAB's new code authority director. It has amazed me how broadcasters, while realizing the problem of over - commercialization and commercial content plus other inherent problems, have blasted the FCC for its attempts at regulation, while doing little or nothing chou are cordia c4 themselves to correct the situation. Now that we have Mr. Bell, who is interested in action instead of talk, I truly hope he will receive the support invited to vi :it our and backing he deserves. Joe Buys, radio -television major, Michigan State University, East Lansing, Mich.

Into the record books CONVENTION EDITOR: I wonder if you might help us in a little research with respect to longevity in radio sponsorship. SUITE WDAF has just renewed Skelly Oil HOSPITALITY Co. for the 26th year on its 7 a.m. news. Skelly started in this time period with Clifton Utley in 1939, who was subsequently replaced by Alex Dreier 7olA in 1943 on the NBC Midwest Regional Network. In 1958, the show went local with Bob Higby.... A total of 25 years in CONRAD HILTON the same time period.... To us it tells an amazing story with respect to Skelly's faith in radio. But I'm sure there are other stations in the country with individual success stories of this BROADCASTING nature, too. I wonder if we might THE OSINESSWEENLY or TELEVISION AND RADIO smoke some of them out?lay Barring- ton, station manager, WDAF -AM -FM Kansas City, Mo.

BROADCASTING, April 6, 1964 30 (OPEN MIKE) RECIPE FOR SUCCESS: SEASON WITH BLAIR Season after season, the Blair Group Plan is the essential ingredient in the advertising mix forAccent International! Why? Blair Radio can serve up the exact combination of audience ingredients an advertiser wants, such as families of three or more. Bull's -Eye Marketing Service can cook up any audience in the country through Blair Group's secret recipe, National Radio Survey #1. Blair Group Plan is national in scope, but local in taste and impact. That's because enthusiastic local personalities do your selling, and they inspire further enthusiasm at the sales and buying levels. Blair's Bull's-Eye Marketing Service means selectivity and control. No wonder Blair Group Radio is America's most influential group of radio stations. Order your tailor - made plan by calling your Blairman today. Among other successful users: The Nestlé Company, Ford, Kellogg's, Mars Bars, Lincoln- Mercury, Campbell Soup, Alka -Seltzer and Alberto -Culver Command. THE

.,"'"`N, OFFICES IN 10 MAJOR CITIES: New York /Chicago /Atlanta /Boston BLAIR Dallas / Detroit Los Angeles /Philadelphia / St. Louis /San Francisco GROUP PLAN

BROADCASTING, April 6, 1964 31

...Not even the dazzling technical machinery of electronic journalism. It is an old axiom that no machine can replace the leg -man with a nose for news -the great reporter who can track down, smell out, and come up with the big story ... whose contacts cut across politics, business, the arts and sciences ... who knows where to go for the inside story. "Nothing Or more precisely, Walter Cronkite. When you see him on his evening news broadcast he is sitting replaces at a desk describing, for example, a missile launching or interviewing a political hopeful. But by that time he has already visited every tracking station in two feet the Western Hemisphere or traveled throughout the home state of the man he is interviewing. With the in motion" burning curiosity of a natural-born reporter, he re- fuses to rely alone on wire service bulletins or the reports of correspondents in the field. In his three decades as a practicing journalist Cronkite has covered more of the earth's surface than any newsman in television. As a distinguished critic wrote of him -"Viewers can see and hear every night a face and voice that have guided them through an incredible diversity of experiences, from outer space to underwater, from chats with presidents to exchanges with physicists. It is hard to imagine a cozier mentor than this excellent reporter ... with the inexhaustible vitality and the temperamental balance that makes Republicans and Democrats alike find him sympathetic. You don't worry about what Cronkite thinks. You just sort of trust him." And there is good reason for such trust. Cronkite brings to his daily reporting a background of research, knowledge and first -hand experience unique in television journalism. It provides the kind of in- sight and illumination that make his coverage of the Presidential primaries, the national conventions, and the election required viewing. In short, Walter Cronkite is one of the reasons why the American people are turning more and more to CBS News for the reporting of major events in an election year -as they did for the opening test of strength in the New Hampshire primary... As for those feet on the desk, don't be misled. He's just recharging his batteries. CBS News REACHES A 5 -STATE AREA MARYLAND'S ONLY 50,000 WATT STATION ...... - - HIGH RATINGS -LOW COST PER THOUSAND QUALITY MUSIC STATION -FULL RANGE PROGRAMMING RADIO -HOME OF THE BALTIMORE ORIOLES, COLTS. CLIPPERS AND NAVY FOOTBALL ONLY MARYLAND STATION WITH A FARM DIRECTOR. WOMAN'S DIRECTOR AND FULL -TIME SPORTS DIRECTOR VOICE OF THE BALTIMORE SYMPHONY

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Convinced? Contact your McGavren -Guild rep. or call Area Code 301. 467.3000. MONDAYMEMO from MICHAEL J. DONOVAN, BBDO, New York

Clutter: a phantom issue to build up the NAB's image?

The National Basketball Association tion of prime time, 10 minutes and 20 out. will have to look to the National Asso- seconds of commercial time may be The stations' profit margins are ciation of Broadcasters for laurels after run in each hour. This includes public tremendous. today. A Sert Room full of people service and promotional announce- The industry can appear magnani- were treated to the neatest bit of drib- ments. If the poor station cannot sell mous to the government and an un- bling since the Harlem Globetrotters all of its commercial time, then you are heard -from public by reducing a "phan- were in town. free to see loads of public service mes- tom clutter." For the totally numb, let me state sages. In other than prime time, 16 The Monster of the Midway that the NAB held an open hearing on minutes and 20 seconds of commercial (P &G) has barked. So we must bow the piggyback clutter issue March 19 time may be run; but not more than in some way to it. in New York. It was a beaut! three commercials shall be scheduled The industry can now raise its There were two opening speeches, consecutively. It looks like the NAB precious commercial rates in calm dig- made to simplify the proceedings, or so is trying to do away with clutter by in- nity. it was iterated. But, unfortunately, the viting clutter. Beat that reasoning! In the meantime, the real public re- talks were made in the same language The new code then attempts to spell mains unwooed and unproposed to, and as the code, particularly the confusing out the real difference between piggy- the noise has been temporarily trans- "multiple products announcements new backs and acceptable integrated corn - ferred from the rating squabble. The code amendment" jargon. Howard Bell mercials. It quickly points out that all NAB deftly shifts from something issued a solemn and profound tome is forgotten as far as retail or service formidable to something phantom. about all the things being done in the establishments are concerned. This A short word on behalf of the real interest of the public. But not a word seems to be a neat trick which might public; it supports our whole electronic was offered on behalf of the "real pub- not hold up in the courts within the communications system -a wonderful lic." That is, was the public accurately framework of the fair practice laws. one -through a voluntary advertising researched for this opinion, reaction, At the Ranch But now, back to the tax system. The members of the NAB, attitude? Or has the public given even public in whose interest all of these de- the station owners, owe them a real a tinker's dam on the whole issue? In cisions have ostensibly been done. (See, gesture of consideration. fact, who is the public? I can jump back and forth as fast as Instead of a demagogic position Fact is, the Congress has established the code people.) based on sheer opinion, why isn't a fair, the public as the rightful owner of the It is, indeed, true that the public invalid and substantial test launched by radio and TV airwaves, that is except cludes P&G, Lever Bros. and Alberto - the NAB to honestly determine what in those cases where the government Culver and a few hundred other such the real standards and values of com- has withheld ownership for the military, groups. To my knowledge the only mercial time in TV should be? I'm sure etc. The same Congress has vested the vocal dissenters against the piggybacks the Congress and the FCC should wel- regulatory authority of the airwaves, in in this public was P &G. The real pub- come this. I know that the poor adver- the interest of the public, with the Fed- lic, as I have said, has not yet been tiser and progressively poorer agencies eral Communications Commission. heard from. The same real public was would likewise like to see this. But, let's face it, the FCC is a politi- never sampled when the same NAB As a parting note, I believe that in- cal platform of opinion and no one goes wrote a new code for radio that pro- side of the current limitations of the out to find out what the public really vided for 18 commercial minutes per NAB, the people responsible for writ- wants. Everyone merely forms opin- hour. ing the code are doing the best they ions on what one thinks the public Obviously, the whole issue is not can. I only wish I were so well coordi- wants. deep concern for clutter, but an eco- nated and certainly as ambidextrous. Behind the Throne The true pic- nomic one: And I admire the ability to justify one's ture is that kindly warmhearted NAB The TV medium is virtually sold own approach to a problem. (ho, ho, ho) is the real regulatory body. Listen to it breathe sense and balance into its edicts:... "This word- ing does not ban piggybacks which are acceptable for broadcast under the code if in properly scheduled accordance Michael J. Donovan, graduate of La Salle with the code's provi- time standard College, Philadelphia, worked in the pro- sions." motion department of the "Philadelphia A person as simple minded as I am Inquirer," and as a timebuyer at Ward might interpret this to mean: go at it, Wheelock Co., Philadelphia. He joined boys and girls, as long as all is con- McCann -Erickson, New York, in 1951, be- tained within 10, 20, 30, 40, 60 or 120 coming a broadcast media supervisor. He seconds. Also it seems to say, you must moved to Benton & Bowles in 1954 as read well Section XIV, 1, 2, 3 of the assistant group media director, becoming codebook to go any further -Good associate media director in 1955, and a Luck! Confusing? Frankly, it's worse vice president in 1956. He was named after the meeting. manager of the media department in 1962. Here are some other juicy NAB items if you want to read the fine print. i Within a station's prescribed defini-

BROADCASTING, April 6, 1964 35 "Seasoned to Please!"

GALE TOTAL ED RED STORM SULLIVAN SKELTON NEWS SHOW SHOW J

Beverly RAWHIDE MOVIE The Hillbillies SPECTACULAR Defenders

Represented by H -R Television, Inc. or Call C. P. Persons Jr., General Manager

36 BROADCASTING, April 6, 1964 Bröáidçästinq

April 6, 1964 Vol. 66 No. 14 flow logg can things be so goad?

Where broadcasters stand in NA3 convention week: They're collectively prosperous, relieved of immediate crises but facing an unsettling future

The nation's broadcasters convene in some time in the future to survive. mission has ever faced. According to Chicago this week at a point of his- And a third bogeyman for existing this view, the ultimate question is this: torical paradox: Seldom have their broadcasters, pay television, offers a Which is better for the public, a multi- contemporary fortunes been more fav- similar but somewhat more remote pros- plicity of program services brought in orable or their long -range prospects pect; if it works, it could at worst sup- from the "outside" at a price, or a lim- more uncertain. plant free television and at best frag- ited number of free services that are Business is good. The big scare crises mentize free -TV audiences and free -TV locally based? that haunted recent National Associa- revenues. On this basis the commission will tion of Broadcasters conventions have The CATV Problem In CATV the have to develop a compromise or even- receded, and, unless the current temp- issue is not remote, but a reality. The tually choose between two of its favor- ests over liquor and cigarette advertis- question is no longer whether small TV ite regulatory principles-the desirabil- ing get out of hand, no new crises of stations can compete with a flood of ity of a multiplicity of program choices serious proportions are in sight. signals imported via CATV. The FCC, or the desirability of local station serv- But a pair of old problems -the recognizing the problem, has made ice. snail's -pace development of UHF and clear that it intends to protect the sta- The question also contains elements the spider -web growth of community tions. So the question now is how far of the free -vs.- paid -TV dispute, and it antenna television-are approaching the this protection will go. In the opinion is not made less difficult by the fact stage where, it is generally agreed, un- of many observers this question cannot that, in the current nature of things, the precedented steps must be taken or be fully answered without a decision locally based free service, like the paid many television stations will fail at that is about as thorny as any the corn- version, depends primarily on "outside"

Mr. Chapin Mr. Marshall Mr. Revercomb Mr. Quarton Mr. Russell Mr. Strouse

The latest convention of the National Association of vention co- chairmen, Richard Chapin, KFOR Lincoln, Broadcasters meeting this week in Chicago is also the Neb., and Glenn Marshall Jr., WJXT(TV) Jacksonville, Fla., biggest in history. The more than 4,000 broadcasters vice chairmen of the NAB radio and TV boards, respec- gathered for the management and engineering sessions tively; the convention manager, Everett E. Revercomb, will see the most exhibits, be entertained in the most NAB secretary-treasurer; William Quarton, WMT -TV Cedar hospitality suites and attend more convention and related Rapids, Iowa, chairman of the NAB combined boards; meetings than have the delegates to any of the 41 con- James Russell, KKTV(TV) Colorado Springs, TV board ventions of the past. Those with the principal responsi- chairman, and Ben Strouse, WWDC -AM -FM Washington, bility for shaping the 1964 NAB convention are the con- chairman of the radio board.

BROADCASTING, April 6, 1964 37 issue that could pre- HOW LONG CAN THINGS BE SO GOOD? continued The only new cipitate fast congressional action is one raised in recent weeks when WQXR New sources -networks and syndicators clination to pull the plug on a medium York sold time to hard liquor adver- - constitu- for the bulk of its programing. that connects them with their tisers. Senators Warren G. Magnuson Missing Crises None of these three ents as intimately as television and ra- (D-Wash.) and John O. Pastore (D- problems-CATV, UHF, pay TV -is dio do. R.I.), chairmen, respectively, of the on the formal convention program this Senator Thomas J. Dodd (D-Conn.) Senate Commerce Committee and its week. Also missing-to the dismay of still says he plans to revive his sex -and- Communications Subcommittee, threat- no one -are most of the scare prob- violence hearings, and the House hear- ened legislative reprisals if the accept- lems that excited the NAB conventions ings on editorializing and "fairness" ance of liquor advertising on the air of the past five years. may be renewed, if only as a reminder becomes widespread. A similar threat The "ratings mess" that dominated to broadcasters to toe the line in their came from Representative Oren Harris the headlines a year ago has been sub- handling of political broadcasts this (D- Ark.), chairman of the House Com- stantially cleaned up through the for- summer and fall. Suspension of Sec- merce Committee. tion 315's equal -time requirements for mation of the Broadcast Rating Coun- Most independent agencies, including cil. The proposal to limit corn - presidential and vice-presidential nomi- FCC's the FCC, are still operating with New mercial time by adopting the NAB ra- nees, making debates between the top candidates possible, is given a good Frontier leadership, but the climate has dio and television code standards, which changed significantly since President shocked broadcasters 12 months ago, chance of action, if President Johnson Johnson took office last November. has after arm - ever gives it his OK. But for the most been abandoned severe President Johnson has studiously avoid- twisting by Representative Walter Rog- part Congress is occupied with other ed involvement with FCC affairs for ers (D- Tex.), the House Communica- matters and seems apt to stay that way, the same reason that his family's own- tions Subcommittee and the House it- so far as broadcasters are concerned, ership of KTBC- AM -FM -TV Austin, Tex., self. for most of the current session. and interests in other Southwest sta- The negotiations between TV stations tions have been put into trusteeship. and the American Society of Compos- But he has repeatedly emphasized his ers, Authors and Publishers, which pro- demands for economy in government, voked a violent controversy on the eve and in briefings of independent agency of the 1962 NAB convention, remain heads has said that existing projects unsettled but are back on a less spec- must be completed before new ones are tacular course in litigation. The ques- started. The fact that two of his closest tions of voluntary censorship, advertis- advisers are from broadcasting -Frank ing ethics and longer station breaks, Stanton, president of CBS, and Leonard which held headlines as broadcasters the Marks, Washington radio -TV attorney went into their 1961 meeting, have been -also is regarded as no bad sign for settled or put into perspective, and the broadcasters generally. odor that remained in 1960, after the quiz- rigging and payola scandals, has FCC Chairman E. William Henry, a long since disappeared. New Frontier appointee, had a more in- Even the broadcasters themselves fluential voice under President Ken- have become more united, having closed nedy's administration, and although he at least for the time being the breach may be as venturesome as ever, the cur- that developed over the performance of rent Washington atmosphere and the NAB President LeRoy Collins. After philosophical makeup of the commis- a showdown last January that kept Mr. sion both suggest that he probably won't Collins in office by a 25 -to -18 vote be able to put across all the "reforms" of the NAB board, the controversy he might like or may propose. appears to have been silenced, if not Among other Washington agencies permanently at least until his contract, concerned with broadcasting -and vice which expires in January 1966, comes versa-the Federal Trade Commission up for renegotiation next December. appears to be the least inhibited and the Also, broadcasters have shown them- most likely to come up with sweeping changes. The Justice Department is selves to be more powerful than ever Representative Oren Harris (D- Ark.), keeping an aggressive watch on music before, particularly in their successful chairman of the Interstate and For- licensing in relation to radio and tele- work -both individually and through eign Commerce Committee, will speak vision but otherwise has shown little their state associations -with home- to the management conference at the interest in broadcasting since the FCC town congressmen and state delegations afternoon session of the convention ruled out network option time a year in behalf of the Rogers bill forbidding Monday (April 6). Following his on ago. the FCC to set limits on commercials. address a Freedom and Fairness dis- Still Some Sore Spots The uncom- Grounds for Confidence This show cussion will be moderated by Theo- monly placid outlook does not mean of grass -roots strength is one reason that dore F. Koop, CBS Inc. Washington broadcasters go into this week's conven- vice president. Taking part will be: that broadcasters have no day -to-day problems Washington or elsewhere. tion with more confidence. There are J. R. Wiggins, editor and executive -in But essentially they're the same others. The fact that this is a national vice president, The Washington (D.C.) problems that existed a year ago, in political election year, coupled with the Post; Rex G. Howell, KREX- AM -FM -TV and some cases a decade ago, only in moderating influences produced by the Grand Junction, Colo.; John F. Dille somewhat new government administration, gives Jr., WSJV -TV South Bend -Elkhart, Ind.; different form. promise of relief from many of the nag- Jack Harris, KPRC -AM -TV Houston, Thanks largely to the House's crack- ging pressures normally originating in and Douglas A. Anello, NAB general down, the FCC approach to regulation Washington. council. of what it calls "overcommercializa- Congressmen trying to get re- elected tion" has changed from general rule - are not apt to have the time or the in- making to the case -by -case attack-but

38 (NAB CONVENTION) BROADCASTING, April 8, 1884 No speech at this week's NAB con- The 12th NAB Distinguished Service Chairman E. William Henry is princi- vention is likely to arouse more in- Award will be presented to Donald pal speaker at Tuesday's (April 7) terest in advance of presentation than McGannon, president of Westinghouse management conference luncheon. that scheduled for today (April 6) by Broadcasting Co., at today's (April 6) All seven commissioners will take part the association's president, LeRoy Col- general assembly. Mr. McGannon is in the FCC panel discussion to be lins. It will be Mr. Collins's first major chairman of the NAB Research Com- featured at the Wednesday afternoon address to broadcasters since he sur- mittee and Broadcast Rating Council sessions. This year the FCC has more vived. by a vote of 25 to 18, a motion and formerly was chairman of the TV than 20 officials at the NAB conven- to dismiss him during last January's code review board. Escorting him will tion with the majority of them taking meetings of the NAB combined be David S. Adams, senior executive part in management or engineering boards. The question before the vice president, NBC; Glenn Marshall meetings. boards had been precipitated largely Jr., convention co- chairman and presi- by his custom of making forceful dent of WJXT(TV) Jacksonville, Fla.; Joseph Baudino, Washington vice speeches on touchy subjects, a his- president for WBC, and Howard H. tory that lends a special air of anticipation to his appearance today. Bell, NAB code authority director. Pre- if programing generally is brought un- vious recipients of the Distinguished der the "fairness" canopy the commis- Service Award are NBC entertainer sion will automatically be neck -deep in Bob Hope (1963), Edward R. Murrow programing or, alternatively, that pro- (1962), Justin Miller (1961), Clair Mc- graming will be reduced to the approxi- Collough (1960), Robert Sarnoff (1959), mate consistency of pablum. the latter may be only slightly less diffi- Frank Stanton (1958), Herbert Hoover for Ratings and Advertising The FCC's cult broadcasters, especially when (1957), Robert Kintner (1956), Mark coupled to the FCC's case -by -case in- interest in commercials and programing Ethridge (1955), William S. Paley (1954) terest in programing. is not the only continuing problem for and General David Sarnoff (1953). The commission's prodigious corre- broadcasters. The progress of the spondence with renewal applicants re- Broadcast Rating Council (see story garding programing as well as commer- this issue) has taken the fire out of last cial practices, its controversial program year's ratings crisis, but Congress is reporting form and particularly its in- still keeping a critical eye on the num- sistence that stations formally survey in and speak up at license -renewal time. bers market, and the FTC still insists their markets' needs, its assorted pres- The commission would also like to see -but without clarification thus far - sures for more local programing in eve- some version of the old "Avco rule" in that broadcasters will be held responsi- ning hours -all these attest to its con- force again so that in station sales it ble for the accuracy of any ratings tinuing interest in what goes on the air. would be free to select -primarily for claims they make. And this interest was displayed in a programing reasons-a buyer who was The FTC is also in the middle of the new way earlier this year when the not necessarily the one with the con- tobacco advertising controversy with its FCC asked ABC whether the departure tract. Legislation to accomplish this re- proposal that cigarette packages and of Sterling C. (Red) Quinlan as operat- sult is pending, and a hearing on it was cigarette advertising carry health -haz- ing head of wino(Tv) Chicago signified promised months ago, but there is no ard warnings -a requirement that could a change in the local live programing indication that action is in prospect upset the distribution of $110 million policies not only of wins but of any this year. in cigarette advertising that now goes other ABC -owned stations. Yet to come is some word from the to television each year and be partic- Chairman Henry and some of his FCC as to whether its controversial, un- ularly disastrous, in the opinion of colleagues would still like to justify the clarified and widely un- understood many observers, for radio's $25 million Chicago and Omaha local -programing "fairness doctrine" will apply to drama annual tobacco billing. hearings of 1962 and 1963 and, in that and other entertainment programs as Tobacco advertising also ranks near vein, would like to see broadcasters re- well as to news and documentary the top of the problems currently fac- quired to invite their audiences to come shows. There is widespread belief that ing the NAB radio and television code

BROADCASTING, April 6, 1964 39 HOW LONG CAN THINGS BE SO GOOD? continued boards and the code authority, which in would permit a lifting of the two -year- addition has launched a sweeping pro- old freeze on AM licensing. Yet to gram of self-regulation. This already come, too, is a decision on the use of has set off a heated debate over piggy- power above 50 kw by the nondupli- back commercials and is due to deal cated clear -channel stations, and on the soon with such issues as the loudness granting of pending applications for full - of commercials, the length of TV pro- time stations in the clears that have gram credit crawls and other elements been ordered duplicated. of "clutter." Aside from regulatory issues, radio To these continuing distractions, broadcasters must cope with such di- meanwhile, a few others may be added verse problems as speeding the gradual- shortly. The FCC is thinking of resur- ly rising flow of national spot radio recting proposals to regulate the net- business, seeking new and better meth- works. Even if that doesn't happen, the ods of measuring radio's total audience, FCC is expected to come up with pro- finding ways to improve radio's "im- posals to limit network ownership of age." Television broadcasters face such prime -time programs and to bar net- paradoxical prospects as new advertiser works from the syndication field. Pro- protests about TV costs, difficulty in ac- posals for stricter multiple- ownership commodating all the advertisers who rules are also a possibility at the FCC, want to use TV and efforts to limit and the same basic questions may also availabilities even further to avoid the be aired again in further hearings be- look of "overcommercialization." fore Representative Emanuel Celler (D- If all of the problem issues currently Clair R. McCollough, president of N.Y.) on concentration of news media facing TV broadcasters were recognized the Steinman Stations, who will be- control, if Mr. Celler can find time for in the order of their potential effect on come chairman of the TV code review it. the existing broadcasting structure, how- board Thursday (April 9), moderates a Where Radio Stands In radio, ever, the entire catalog would probably panel on programing at the Tuesday broadcasters face the prospect of a de- be headed by the triumvirate of UHF, television assembly. Others taking cision by the FCC on its controversial pay TV and CATV. part will be Michael Dann, programing AM allocations rulemaking, which Problems of Pay Pay TV is the vice president, CBS -TV; Richard Pack, most spectacular and it may become a programing vice president, Westing- bonanza, coexisting with free TV as its house Broadcasting Co.; Hubbell Rob- backers say it will, or it may even ob- inson Jr., president, Hubbell Robinson literate free TV as its opponents say it Productions Inc.; W. Robert Rich, vice will. But it has not yet proved its eco- president, Seven Arts Associated nomic viability. Corp.; Joseph E. Levine, president, Those currently running tests -like Embassy Pictures Corp.; Jules Power, RKO General and Zenith in Hartford executive producer, ABC -TV, and Herb -have not been able to get the kind of Jacobs, president, TV Stations Inc. top- drawer programing they want. Those with the programing they want . ., . ___-,.-. a . . - :,,:.-., -Pat Weaver and his associates in Sub- scription Television Inc., who have contracts to present major -league base- year, which requires that all TV sets ball via pay TV in Los Angeles and produced after the end of this month San Fracisco this summer-have en- include UHF as well as VHF, was de- countered legal snags with political signed to overcome this scarcity, but overtones that threaten trouble. STV there are many reservations about how says it'll make its July 1 starting date quickly this vital objective will be at- for a wired system in California, and tained. The consensus is that the all - RKO officials predict that they'll even- channel measure, although providing a tually apply for on- the -air pay TV on major long -term assist, will not come a regular basis in other major markets. close to offering instant salvation. But as yet few people are convinced The FCC is committed not only to that pay TV has demonstrated -or had the preservation of UHF but to its pro- a chance to demonstrate -its ability to motion, and, informally at least, the Howard H. Bell, director of the code thrive as a home medium. commission has already advocated some authority, will report on his four UHF has a different set of problems. unorthodox remedies. One of the most months in the job to separate meet- It has had endless testing, both in ex- notable of these is the plan to have the ings of the radio and television code perimental form and in regular opera- three networks distribute equally among boards. In its meeting Sunday (April tion. There are currently 124 UHF sta- themselves the UHF and VHF affiliates 5) the radio board was scheduled to tions on the air -92 commercial and in the top 18 markets where there are consider amendments restricting cig- 32 noncommercial. With scattered ex- now only two VHF stations. arette commercials. The TV code ceptions, however, UHF has not dem- How that plan will come out is still board will discuss guidelines for cig- onstrated an ability to compete head -to- but it is only one of several arette advertising amendments adopt- speculative, head with VHF. Not the least of ideas the commission has been discussed in January at its meeting Tuesday UHF's troubles has been the relative ing in its efforts to see that UHF sta- (April 7). scarcity of sets capable of receiving tions get the network programing they UHF. need. It clearly feels that UHF cannot Passage of the all- channel bill last survive against VHF without network

40 (NAB CONVENTION) BROADCASTING, April 6, 1964 WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV HOTV OTV OTV OTV OTV HDTV HDTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHO-TV WHOTV WHOTV WHOTV WHOTV WHOTV Drive an automobile 75 miles out of Des Moines in any direc- WHOTV WHO-TV tion, and you boys from East of the Hudson (or the Loop) will WHO-TV get some very new ideas about the best of Mid -America! WHOTV First, you'll SEE why Iowa's gross farm income divided by WHOTV WHOTV farm population comes to $4,214 per person (as against $2,869 WHOTV for Indiana, or $2,402 for Ohio - both "good farm states ") . WHOTV Second, you'll see the "main plants" of some big -time manu- WHOTV facturing names you never suspected and branch plants for WHOTV - WHOTV hundreds of others. Milk, honey, machinery, publishing, insur- WHOTV ance, and lots more. WHOTV In many time segments, WHO -TV can give you more bosses, WHOTV WHOTV more employees and more farmers in this unbelievably rich WHOTV Central Iowa, at less cost -per- thousand, than any other outlet WHOTV around. Ask PGW! WHOTV WHOTV CHANNEL 13 DES MOINES WHO -TV

PETERS, GRIFFIN, WOODWARD, INC., National Reprerenünirer

BROADCASTING, April 6, 1964 41 HOW LONG CAN THINGS BE SO GOOD? continued

programing, and accordingly is expected air, protested that it could not compete to keep banging away at that problem effectively with the seven Los Angeles smart money's for the indefinite future. In addition, television station signals to be brought on a the commission has been seeking a re- into its area by the CATV system. peal of the 10% excise tax on all-chan- The CATV operator, Lompoc Valley s t nel sets, to offset the price increase Cable TV had already agreed to FCC's , arising from the addition of UHF to standard CATV requirements-primar- ` il_, - iGt. VHF receivers. ily an agreement not to duplicate the CATV Problems While pay TV is TV station's programs for 15 days be- fighting to get started, and UHF is fore or after their presentation on the fighting to get moving, CATV is be- station. Thus one of the first ques- ginning to exert such pressures that tions to be decided is whether the stand- some TV broadcasters are fighting to ard requirements are adequate or survive. Started 15 years ago as a whether FCC should carry its protec- means of pepping up weak signals in tion policies further. fringe areas and extending them into Cross -Ownership But considerably "white" (no- service) areas, CATV has more than that is also involved. One already reached the point where ob- of the issues is whether big, multiple - servers feel that it cannot be stopped, station broadcasters should be allowed controlled or left alone without deci- to own extensive CATV holdings. Lom- sions that bring traditional principles poc is one of some 20 CATV systems of regulation into conflict-notably- owned by H &B American Corp., and the multiplicity and local -station prin- H&B has been bought, subject to FCC ciples. approval, by RKO General, a multiple - If the decision is to sacrifice multi- station owner with substantial CATV plicity and go as far as necessary to interests of its own. KcoY -TV con- protect existing stations, then observers tended that the transfer raises questions feel that another fundamental question as to whether broadcasters may "evade" will have to be answered: Should fu- FCC's multiple -ownership rules by ac- ture as well as existing TV stations be quiring CATV operations. lile protected? Broadcasters are divided on the In a case now pending, the commis- whole CATV issue, partly because {''tull sion has an opportunity to indicate how many station operators have gone into far it will go in protecting TV stations CATV as an extension of their own already authorized. In February it broadcast signals, as a source of reve- stayed a CATV grant and called for a nue or as a headstart in the event that hearing after KCOY -TV Santa Maria, CATV develops, as many think it will, 100 :i .... Calif., a new station not yet on the into a full -fledged pay -TV service. De- "".10VU1iÏBI1fiY5tffätlS, itt; i!9i". ... . ikìlilh ±itr

mm`^ !I - - `tiUHilttüìülLtíull I 'lltlß[ttllUiWlIIHIIN u ° '""-ytliilltytìiLLtilóllHtUU -:14UtililUrlrnluíVl1Dn11111ll1N: --:tfulUOtur,* '^!10+It1141

Our stations show increases of up to 58% in national billings last year. That's because our skilled salesmen represent a short list of major stations in leadingsmarkets. Each proposal is thoroughly researched and as concise as a telegram. Most timebuyers like our way of selling and order: WNEW, NEW YORK; KLAC, LOS ANGELES¡ WIP, PHILADELPHIA; WHK, CLEVELAND; WCBM, BALTIMORE; KMBC, KANSAS CITY; Mr. Bartlett Mr. Hunt WDRC, H R FO Some 800 engineers are expected to new developments in engineering and attend the broadcast engineering con- operations. Luncheons are separate ference. Clyde M. Hunt, vice presi- from those of the management con- OFFICES:CHICAGO,NEW YORK,BOSTON, dent for engineering of the Post - ference. The engineers will join the PHILADELPHIA.ST. LOUIS. DETROIT, LOS ANGELES AND SAN FRANCISCO. Newsweek Stations, Washington, is managment delegates for the Monday chairman and George W. Bartlett, NAB (April 6) morning and Wednesday manager of engineering is conference afternoon (April 8) closing sessions manager. Agenda includes papers on of the convention.

42 (NAB CONVENTION) BROADCASTING, April 6, 1964 TWO BROADCAST VETERANS! Ed Petry and WSB -TV. The Original Station Representative and the South's First Television Station have been a formidable team since WSB -TV went on WSIITV the air sixteen years ago. Channel 2 Atlanta

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BROADCASTING, April 6, 1964 43 HOW LONG CAN THINGS BE SO GOOD? continued

spite the division, however, the NAB reportedly have now come to the con- Staff of 18 covering events board is on record with a firm stand clusion that mere regulation of CATV against any form of pay TV for the will not be enough -that licensing will BROADCASTING and TELEVISION home- including CATV if it originates be required. magazines sent 18 representatives to programing of its own. This is also the view of the Televi- Chicago to cover developments at The FCC has power to license CATV sion Antenna Manufacturers Institute, the NAB convention. The Broadcast- systems if they employ microwave re- whose members make home antennas ing Publications Inc. editorial and lays. It has no such power over systems and lose a prospect every time a home advertising representatives will hold that pick up their signals directly from is wired for CATV. The antenna mak- open house throughout the conven- the originating station, but it hopes to ers also are reported to feel that CATV tion in Suite 706A of the Conrad get, through legislation, the power to should be treated exactly like TV sta- Hilton hotel. A separate newsroom regulate CATV in general. It has been tions for purposes of television alloca- covers convention activities as well working with the National Community tions. as the related meetings not on the Television Association on a bill to Thus far the possibility that CATV formal agenda. grant this authority; they appeared to will eventually develop into "pure" pay Representing BROADCASTING are be nearing agreement until, a few weeks TV has been widely assumed, frequent- Sol Taishoff, Maury Long, Edwin ago, the NAB was brought into the ly denied by CATV operators, but rare- H. James, Win Levi, Lawrence B. discussions and protested that the FCC - ly given such official recognition as that Taishoff, Art King, Rufus Crater, NCTA version was completely inade- contained in the NAB board's antipay- Lawrence Christopher, Ed Sellers, quate to protect existing stations. The TV stand earlier this year. It has been Warren Middleton, Bob Fennimore, chances of CATV legislation being en- estimated that perhaps 25% of the ex- Dawson (Tack) Nail, Leonard acted this year have now been substan- isting CATV systems originate some Zeidenberg, Sherm Brodey and Rose tially written off. programs of their own and, in some Adragna. The NAB contends that any CATV areas having no other TV service, sell TELEVISION is represented by Ken regulation must protect the priorities time to advertisers. Cowan, Donald V. West and Frank that the commission laid down in its Apart from that, however, many au- Chizzini. 1952 table of TV allocations. These thorities feel that as a practical matter set goals for each community, in this pay TV is a publicly accepted concept order: first, one broadcast signal; sec- already -in principle if not in form. ond, one local TV station; third, two They point out that a million homes price range the money might become or more services wherever possible, and are currently wired for CATV, and they more important than the extra pro- fourth, two or more local stations wher- reason that by their willingness to pay grams, but it is evident, according to ever possible. for improved or additional signals- this viewpoint, that the idea of paying CATV Licensing The importance often no more than one additional sig- is not itself abhorrent. By this line of that the NAB attaches to CATV is in- nal -these homes have made plain that reasoning, then, broadcasters can hard- dicated by the name of the NAB com- the fact of having to pay is less im- ly expect to have a big public clamor mittee that has been following CATV. portant to them than the availability on their side when the FCC-or the It's called the Future of Television in of a choice of programs. Congress-sits down to decide whether America its is Committee, and members There no way to tell, yet, at what one local station is or is not better, as a matter of public interest, than a multiplicity of program choices through CATV. Switch in Positions The whole CATV issue, it is generally agreed, raises profoundly difficult questions. The complexity is suggested by the fact that, as things now stand, it is not the FCC, but the NAB, that is demanding more rigid adherence to FCC allocations standards, while the NAB, historically an advocate of the free- enter- prise system, is calling for more complete protection against CATV competition. Although CATV is not on the NAB convention program this year, it is expected -along with UHF and probably pay TV-to get considerable attention in broadcasters' questioning of FCC members in Wednesday afternoon's panel session. In the meantime it is generally conceded that the FCC, the broadcasters and the CATV forces are going to need all the help they can get Television Film Exhibit 1964 again TFE '64 executive committee are Rich- in arriving, eventually, at a sensible this year will be on the fourth floor ard Carlton (I), of Trans Lux TV, and conclusion. Thus it seems fortunate of the Pick-Congress, near the Conrad Alan Silverbach, 20th Century Fox TV. that, although CATV is not on the for- Hilton. Sixteen TV film distributors Shuttle bus service between the mal agenda in Chicago this week, the are taking part. Co- chairmen of the hotels is being supplied by TFE. Reverend Dr. Billy Graham is. 44 (NAB CONVENTION) BROADCASTING, April 6, 1964 BOSTON SYMPHONY ORCHESTRA 13 One -Hour TV Concert Specials - Second Series Public and critical acclaim of the initiai Boston Symphony concerts has prompted the release by Seven Arts of a Second Series Erich Leinsdorf, Music Director of 13 One-Hour TV Concert Specials featuring the world re- 1 Wagner: Good Friday Spell from "Parsifal" Strauss: Don nowned 104 -piece Boston Symphony Orchestra conducted by Quixote (Soloists: Samuel Mayes, Cello and Joseph de Pas- Erich Leinsdorf. quale, Viola) 2 Hindemith: Metamorphosis on Weber Schumann: Piano Concerto (Soloist: Theodore Lettvin) 3 Brahms: Haydn Variations Mendelssohn: Midsummer Night's Dream .. Erich Leinsdorf's batonless conducting technique molded (Speaker: Inga Swenson) the music he drew from his superb orchestral instrument with 4 Mozart: Minuet, K. 320 Shostakovitch: Symphony No. 10 extreme plasticity.... Televised concerts, to be successful, must 5 Milhaud: Viola Concerto (Soloist: Joseph de Pasquale) achieve a mystic marriage between sonic and visual arts, and Dvorak: Symphony No. 7 this one comes off well." Brandenburg Concerto No.4 (Soloists: Doriot Anthony (Excerpts from critical review of debut of series on WTTG, 6 Bach: Sunday, Feb. 2, 9 -10 P.M.) -THE EVENING STAR, Washington, D.C. Dwyer, James Pappoutsakis and Joseph Silverstein) Bartok: Violin Concerto No. 2 (Soloist: Joseph Silverstein) "WNEW -TV last night (Sunday 9.10 P.M.) began another series of taped concerts featuring the Boston Symphony under the 7 Schubert: Symphony in C (Posthumous) direction of Erich Leinsdorf. It was a delightful alternative to the 8 Schumann: Symphony No. 4 Strauss: Till Eulenspiegel viewer so disposed, particularly because the visual coverage was so tastefully restrained and unobtrusive. 9 Piston: Symphony No. 4 Rimsky -Korsakoff: Coq d'Or Suite -THE NEW YORK TIMES, February S, 1964 10 Mozart: Two Minuets Strauss: Ein Heldenleben

11 Mahler: Symphony No. 1 12 Mahler: Adagietto, Symphony Nu. 5 chaikovsky: Suite No. 13 Rossini: Overture "Il Signor Bruschino" Beethoven: Symphony No. 7 Commercial success of the first series in over 40 markets to date in the United States and Canada, Seven Arts'. initial series of 13 one-hour TV Concert Specia.s featuring the Boston Symphony Orchestra has registered an iru. pressive commercial success story for a variety of sponsors. in 10 of these markets for example, the series was sponsored by a local bank or savings and loan association. In Detroit, the series was the top rated Syndicated Show in the market. Telecast last Fall by Storer Broadcasting's WJBKTV on Sundays at 2:30 P.M., the series registered an Oct. A.R.B. rating of 21 with a total Area Homes Reached of 257,500.

SEVEN ARTS ASSOCIATED CORP.

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue, YUkon 6.1717 CHICAGO: 4630 Estes, Lincolnwood, III., ORchard 45105 DALLAS: 5641 Charleston Drive, ADams 92855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif., STate 88276 TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4.7193 LONDON W1 ENGLAND: 24 Berkeley Sq., Hyde Park 0671 Distributed outside of the United States & Canada. Cable: NORFILM London

/A tom

MEMBER these fine attractions at Seven Arts' Hospitality Suites T( I 439 441 443 445 PiekCongress Hotel, Chicago-' 11 1110j Sun., Apr. 5 .-Wed., Apr. 8 m FM Radio and the Emergency Broadcast System: FCC Commissioner Robert T. Bartley. The FM Audience - Recent Research Findings: James A. Schulke, president, National Association of FM Broadcasters.

FM Programing-Duplication or Nonduplication: Moderator, Harold Tanner, WLDM(FM) Detroit. Panel- ists, N. L. Bentson, WLOL -FM Minneapolis; Richard L. ON TAP AT THE CONVENTION Kaye, WCRB -FM Boston; Merrill Lindsay, WSOY -FM De- catur, Ill.; Henry W. Slavick, WÌVIC -FM Memphis. Official agenda for the 42d annual National Association FM Forum Are Your FM Problems ?: Douglas of Broadcasters convention April 5 -8, Conrad Hilton -What Bartlett, NAB hotel, Chicago, follows. Also listed are unofficial and Anello, NAB general counsel; George Slavick, Tanner, related meetings and activities. All meeting rooms are manager of engineering; Messrs. Strouse, Bentson, Lindsay, all members of the NAB in the Conrad Hilton unless indicated otherwise. Dillard and FM Committee. Monday, Registration Sunday, April 5 -8 a.m. -6 p.m. [NOTE: Delegates to the NAB convention are invited to April 6-8 a.m. -6 p.m. Tuesday, April 7 -8 a.m. -5 p.m. attend the program of the National Association of FM Wednesday, April 8 -9 a.m. -5 p.m. Lower Lobby. Broadcasters in the Continental Room beginning at 10 a.m., Sunday, April 5.] Exhibits Sunday, April 5 -11 a.m. -7 p.m. Monday, April 6 -9 a.m. -9 p.m. Tuesday, April 7 -9 a.m. -8 p.m. 2.30 p.m.- Association of Broadcast Standards board Wednesday, April 8 -9 a.m. -5 p.m. East and West Ex- meeting. Beverly Room. hibit Halls. 2:30 p.m.- Institute of Broadcast Engineers first annual meeting. Williford C. SUNDAY, April 5 All day- Executives of CBS -owned radio stations meet- Television Assembly 3:30 -5 p.m., Waldorf Room. ing, WBBM Chicago studios. Secondary Market TV Session: Richard D. Dudley, 8:30 a.m.-Association of Maximum Service Tele- WSAU -TV Wausau, Wis., moderator. Ray Johnson, KMED- casters breakfast. Bel Air Room. TV Medford, Ore.; Harry Hoth, KRDO -TV Colorado 9 a.m. -5 p.m.- Association for Professional Broad- Springs; Stanley Lyons, WAGM -TV Presque Isle, Me.; J. M. casting Education membership meeting. Upper Tower. Walters, WLTV(TV) Bowling Green, Ky.; Richard B. Biddle, WOWL -TV Florence, Ala., panelists. 9 a.m. -12:15 p.m.- National Association of FM Broad- casters FM session. Continental Room. 4 p.m. -NAB Radio Code Authority Review Board meeting. Room 13. 9:30 a.nm. -12:30 p.m.- Association of Maximum Serv- 4 p.m.- Association of Broadcast Standards member- ice Telecasters membership meeting. Beverly Room. ship meeting. Beverly Room. 9:30 -9:30 Television Film Exhibit -1964 a.m. p.m.- 4 p.m. -Clear Channel Broadcasting Service member- with 16 distributors displaying. Will be open daily ship meeting. Lower Tower. through April 8. Fourth floor, Pick- Congress. 4 -7 p.m.- Television Film Exhibit -1964 cocktail recep- IO a.m. -Broadcast Music Inc. board meeting and tion. Great Hall, Pick- Congress hotel. lunch. Parlors 25 and 26. 5 p.m. -NAB Radio and TV Code Review Boards recep- IO a.m. -ABC Radio "Hooley" (reception and brunch). tion. Room 19. Business report by Robert R. Pauley, president, ABC 5 p.m. -NAB Radio Board reception honoring Sherril Radio. Continental hotel. Taylor, new NAB vice president for radio. Room 1806A. 11 a.m. -Daytime Broadcasters Association membership meeting. Williford C. 6:30 p.m.- CBS -TV Affiliates reception and banquet. Hotel Continental. 12 noon -Association for Professional Broadcasting 6:30 p.m. -NBC Radio and TV Affiliates reception and Education reception and luncheon. Lower Tower. dinner. International Ballroom. 12:30 p.m.- Association of Maximum Service Tele- 7 p.m.- Market 1 Network (QXR) affiliates meeting. casters board meeting Bel and luncheon. Air Room. Room 14. 2 p.m. -TV Affiliates Corp. meeting. Room 834A. MONDAY, April 6 NAB FM Day Program 2:30 -5 p.m., Continental Room. 8 a.m. -TV Stations Inc. membership breakfast. May- Presiding, Everett Dillard, WAStt(FM) Washington. Re- fair Room, Sheraton -Blackstone. port of the NAB FM Radio Committee Chairman: Ben 10:30 a.m. -12 noon -General Assembly (Management Strouse, WWDC -FM Washington. and Engineering Conferences). Grand Ballroom.

46 (NAB CONVENTION) BROADCASTING, April 6, 1964 S5Cú.VA

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Presiding, Richard W. Chapin, KFOR Lincoln, Neb., Theater. (Admission by badge or free ticket available at 1964 convention co- chairman. Invocation, The Reverend Registration Desk, Lower Lobby.) Kenneth C. Sweeney, president, Catholic Broadcasters Call to Order and Welcome, Mike Shapiro, WFAA -TV Association, Indianapolis. Music, WGN -AM -TV Chicago orchestra. Dallis-and member of 1964 convention committee. Program Conference, '64, moderator, Clair R. McCol- Presentation of NAB Distinguished Service Award for lough, president of Steinman Stations, Lancaster, Pa. 1964 to Donald H. McGannon, president of Westing- Panelists, Michael Dann, programing vice president, house Broadcasting Co., by NAB President LeRoy Col- CBS -TV; Richard Pack, programing vice president, West- lins. Address, Mr. McGannon. inghouse Broadcasting Co.; Hubbell Robinson Jr., presi- W. 12:30 -2 p.m.- Management Conference Luncheon. dent, Hubbell Robinson Productions Inc.; Robert International Ballroom. Rich, vice president, Seven Arts Associated Corp.; Joseph E. Levine, president, Embassy Pictures Corp. Participat- Presiding, Ben Strouse, wwnc Washington, chairman, ing producer, Jules Power, executive producer, ABC -TV. NAB radio board. Invocation, The Reverend Kenneth Co- producer, Herb Jacobs, president, TV Stations Inc. Hildebrand, D.D., Central Church of Chicago. 12:30 -2 p.m.- Management Conference Luncheon. In- Introduction of the Speaker, William B. Quarton, ternational Ballroom. WMT -TV Cedar Rapids, Iowa, chairman of the NAB board of directors. Address, The Honorable LeRoy Col- Presiding, James D. Russell, KKTV(TV) Colorado lins, president, NAB. Springs and chairman of NAB TV board. Invocation, Rabbi Ernst M. Large, The Chicago Board of Rabbis. 2:30 -5 p.m. -Management Conference Assembly (Radio and TV Delegates). Grand Ballroom. Introduction of Speaker, LeRoy Collins, NAB president. Address, The Honorable E. William Henry, chair- Presiding, Richard W. Chapin, KFOR Lincoln, Neb. man, FCC. Address, The Honorable Oren Harris (D-Ark.), chair- 2 -5 p.m. -No Sessions Scheduled. (There is no conven- man, Interstate & Foreign Commerce Committee, U. S. tion program for this period so that delegates may visit House of Representatives. exhibits and hospitality quarters.) Freedom and Fairness-The Right to Know, Theodore 2:30 p.m. -NAB Building Committee. Room 1806A. Koop, CBS Inc. Washington vice president, moderator. 3 p.m.-NAB TV Code Authority Review Board meeting. Presentations, J. R. Wiggins, editor and executive vice Room 13. president, The Washington (D.C.) Post, Rex G. Howell, 3 p.m. -ABC and WBKB(TV) News preview tour of Illi- KREX-AM-FM-TV Grand Junction, Colo. Respondents, John nois primary election coverage. Burroughs Corp., 324 F. Dille Jr., ws.rv(Tv) Elkhart-South Bend, Ind.; Jack South Michigan Avenue. Harris, KPRC -AM -TV Houston; Douglas A. Anello, NAB general counsel. 3:30 p.m. -NAB Program Committee meeting. Room 1806A. 5 p.m.- Harvard Seminar smoker. Bel Air Room. TUESDAY, April 7 5:30 p.m.- Harrington, Righter & Parsons stations 8 a.m. -United Presbyterian Church breakfast, Fourth cocktail party. Crystal Ballroom, Sheraton -Blackstone. Presbyterian Church. Tom Bostic, Cascade. Broadcasting Co., host. 7:30 p.m.- Broadcast Pioneers banquet. Grand Ball- room. 8 a.m. -Society of Television Pioneers breakfast. Lower Tower. WEDNESDAY, April 8 9 a.m.-ABC-owned radio stations presentation "Saga in Sound" film. Grand Ballroom. 9:30 a.m. -12 noon -Radio Assembly. Grand Ballroom. 10 a.m.-Mark Century Programing Seminar and Presiding, Sherril Taylor, NAB vice president for radio. brunch. Upper Tower. Radio and Records -A Concert in Sound, Henry Brief, 10 a.m. -12 noon -Radio Assembly. Grand Ballroom. executive secretary, Record Industry Association of America, New York. Report of the Chairman of the Radio Board, Ben Strouse, WWDC -AM -FM Washington. Report on Radio The Radio Code -Power for Positive Selling, modera- Research Activities, Melvin A. Goldberg, NAB vice presi- tor Elmo Ellis, wse Atlanta and chairman -designate, dent and director of research. radio code board. Panelists, Cliff Gill, KEZY Anaheim, Calif., retiring code board chairman; Frank McIntyre, Radio Advertising Bureau Presentation: Radio's Lead- KLUB Salt Lake City; Howard H. Bell, NAB code author- ership Year, Edmund C. Bunker, president; Miles David, ity director; Charles M. Stone, manager, NAB radio code. administrative vice president; Robert H. Alter, vice president, national sales; Lewis Birchfield, director, member Automation in Radio -Systems and Experience, mod- development. erator Orrin W. Towner, WHAS Inc., Louisville. Panelists, James H. Butts, Mullins Broadcasting Co., Denver; Clif- 9:45 a.m. -12 noon -Television Assembly. Blackstone ford Luke, WIBC Indianapolis; Eldon Kanago, KICD Spen-

CONTINUED ON PAGE 48 BROADCASTING, April 6, 1964 47 ON TAP AT THE CONVENTION, CONTINUED

cer, Iowa; Allan T. Powley, WMAL Washington. Presiding, Richard W. Chapin, KFOR Lincoln, Neb. Invocation, Dr. S. Maxwell Coder, director of education, License Renewal Semin.tr- Questions and Answers, Moody Bible Institute, Chicago. Robert J. Rawson, chief, renewal and transfer division, Broadcast Bureau, FCC. Introduction of speaker, LeRoy Collins, NAB presi- 9 -10:40 a.m. -Television Assembly. Williford Room. dent. Address, The Reverend Billy Graham. Presiding, James D. Russell, KxTV(TV) Colorado The Annual NAB Business Session, President Collins Springs. Selling ... or Sailing?, presentation of TV Bu- presiding. reau of Advertising, Norman (Pete) Cash, president. 2:30 -5 p.m.- General Assembly (management and engi- Please Don't Shoot the Piano Player, TV Information neering conferences). Grand Ballroom. Office presentation, Roy Danish, TIO director; Mrs. L. L. Gordon, president, Lakeside Women's Council; Dr. Ches- Moderator, William Quarton, WMT -TV Cedar Rapids, ter M. Whelan, editor and lecturer; Leon W. Harshauer, Iowa. Annual FCC panel discussion, Chairman E. Wil- executive director, Society of Secondary School Adminis- liam Henry and Commissioners Rosel H. Hyde, Robert trators. T. Bartley, Robert E. Lee, Frederick W. Ford, Kenneth A. Cox, Lee Loevinger. All - Industry TV Station Music License Committee, report by Robert H. Smith, WCYB -TV Bristol, Va., com- 5 -7 p.m.- Convention Reception. International Ballroom. mittee member. (In honor of retiring and new members of the NAB radio and television boards of directors.) 10:45 a.m. -12 noon -NAB TV Board Elections. Mr. Russell, presiding. Special Presentation: Zeal for the Seal, Howard H. Bell, NAB code authority director. Election Results. Thursday, April 9 12:30 -2 p.m.- Management Conference Luncheon. In- 9:30 a.m. -Post NAB Technical Seminar of Visual ternational Ballroom. Electronics Corp. Upper Tower Suite.

WHERE TO FIND IT: PAGE 51

congressman on the eight- member Har- ABC Radio sales rise 26% ris committee also received citations. A highlight of the affiliates meeting was a 30- minute revue program featur- Gain of 38% in 1963 continues in 1964 President Pauley ing 21 ABC Radio on -air personalities. tells pre -NAB convention affiliates meeting in Chicago CBS Radio lists Robert R. Pauley, president of ABC signal. Mr. Mullin noted that the net- Radio, is to report today (Monday) that work's new high-powered transmitting 12 new advertisers network sales figures for the first quar- facilities have made possible this year ter of this year are up 26% over a like a reduction of affiliate stations to 417 A total of 65 advertisers bought time period in 1963. Mr. Pauley, in a prog- from 423 last year. on CBS Radio in the first quarter of ress report to ABC Radio affiliates, also Several Awards The preconvention 1964 contributing to an 18% sales gain said sales for 1963 were up 38% over meeting also included presentation of over last year's first period. 1962. The report was presented to several network awards. Honored for Arthur Hull Hayes, president of the about 500 persons at ABC Radio's pre - outstanding contributions to broadcast- network, said during the first 90 -days of NAB convention meeting in Chicago. ing were: Representative Oren Harris selling, 71% of 1963's overall business Mr. Pauley praised ABC Radio's (D- Ark.), chairman of the House Spe- volume has already been achieved. news operation for its activities during cial Subcommittee on Investigations; Mr. Hayes indicated that gains this 1963, and he pointed out the coverage WFAA Dallas, and Cities Service Oil Co. year are based on an "inflow of new of the Kennedy assassination weekend, Congressman Harris's award was and widely diversified advertisers." Dur- saying: "ABC Radio was the first net- presented for his work with audience ing the quarter 12 new sponsors used work, by several minutes, to bring the measurement services. WFAA's award the network. They were American shocking news to the attention of the was given for the station's service to Motors (Geyer, Morey, Ballard), Arm- American public." ABC Radio during the Kennedy week- strong Cork (BBDO), Bordon Co. Discussing other programing subjects, end, and Cities Service through Lennen (Zimmer, Keller & Calvert), Cambridge Mr. Pauley termed "successful" the start & Newell, New York, was honored for Tile Manufacturing (Wildrick & Mil- of ABC Radio's new program feature "the most creative commercial by an ler), Field Enterprises Educational service, in which programs are created ABC Radio advertiser during 1963." Corp. (Post- Keyes- Gardner), Interstate specifically for sale to local stations. He Special citations were also awarded Bakeries (Honig- Cooper & Harrington) added: "In the last two weeks, the Dr. to the Pepsi Cola Co., New York, Dow Jones & Co., for National Observ- Joyce Brothers program has been sold through BBDO, that city, for the best er (Wunderman, Ricotta & Kline), in seven new markets." commercial jingle; the Campbell Soup Pennzoil (Eisaman, Johns & Laws), Also speaking at the affiliates meeting Co., Newark, N. J., through Needham, Shaler Co. (Stern, Walters & Simmons), was Earl Mullin, vice president in Louis & Brorby, Chicago, for the best Rexall Drug and Chemical for Tupper- charge of station relations for ABC dramatized commercial; and the Men- ware (BBDO), Wynn Oil (Erwin Was - Radio, who said that 96.1% of all nen Co., Morristown, N. Y., through ey, Ruthrauff & Ryan) and General radio families in the United States can Warwick & Legler, New York, for the Motors Corp. for Guardian Mainten- now be reached by the ABC Radio best straight copy commercial. Each ance Service (D. P. Brother).

48 (NAB CONVENTION) BROADCASTING, April 6, 1964 If you want to sell something

in St. Louis or Dallas, use the newspapers.

Now, turn the page for an editorial commentary. 0

Horsefeathers!

If you really want to reach people in these two great markets, make it WIL in St. Louis and K -BOX in Dallas. Every day more and more of our advertisers are finding it out. And that's straight from the horse's mouth.

WIL, St. Louis and K -BOX, Dallas THE BALABAN STATIONS

John F. Box, Jr., Managing Director Sold nationally by Robert E. Eastman & Co., Inc. Registration Desk Lower Lobby William L. Walker, assistant treasurer Convention News Room 3 John M. Couric, vice president of public relations Newsroom Astoria Room

NAB STAFF OFFICES Executive vice president Room 4 Vincent T. Wasilewski Radio Room 2 Sherril Taylor, vice president Station services Room 2 William Carlisle, vice president Station relations Lower Lobby James McKnight, Spencer Denison, Charles Drew, Paul R. Fry, Oliver W. Henry, Ernest C. Sanders, Hamilton Woodle, field representatives WHERE TO FIND IT Broadcast management Room 4 David Doughty, assistant manager affairs Room 2 Exhibits of equipment manufacturers MaCarta Inc. Space 44W Government Machtronics Inc. Space 71W Paul Comstock, vice president will be located in the lower lobbies of Legal Room 2 the Conrad Hilton hotel during the Magnetic Products Division, 3M Co Space 21W Marconi Instruments Space 70W Douglas A. Anello, general counsel Room 2 NAB convention. Exhibit space and /or Marti Electronics Space 67W Research Melvin A. Goldberg, vice president the hospitality suites assigned as of Maryland Telecommunications Space K-E April 2 are shown. All room and McMartin Industries Inc. Space 51W Code Authority Room 4 Howard H. Bell, director space designations are Conrad Hilton MGM Telestudios Inc. Space Z -E H. Bronson, manager for television Mincom Division, 3M Co. Space 31W Edward hotel unless otherwise indicated. Sym- Charles M. Stone, manager for radio Miratel Electronics Inc. Space 33W bol Sh -B means Sheraton- Blackstone. Mitchell Vinten Inc. Space 42W EQUIPMENT HOSPITALITY SUITES Large directory boards will be posted Moseley Associates Inc. Space 49W in the lobbies of the Conrad Hilton, Ozalid Repro Products, General Aniline (See also Equipment Exhibitors) with special directories on each floor. & Film Corp. Space 58W Adonis Radio Coro. 935A Photo Research Corp. Space W-L AKG of America Division, North American EXHIBITORS Q -TV Inc. Space 72W Philips 823 RCA Space 5E, 6E Albion Optical Co. 823A AKG of America Division RCA Electronic Components & Devices Alford Manufacturing Co. Unassigned of North American Philips Co.....Space R -E, U -E Space 10E Altec Lansing Corp. Unassigned Albion Optical Co. Space 29W Raytheon Co. Space 11E Alto Fonic Tape Service Inc. 2234A Alford Manufacturing Co. Space 22W Reeves Industries Inc. Space L -E American Telephone & Telegraph Altec Lansing Corp. Space 34W Riker Industries Inc. Space 64W Co. Unassigned Alto Fonic Tape Service Space 23W Rohn Systems Inc. Space 57W Amperex Electronic Corp. Space U -E Rust Corporation of America Space 38W Amperex Corp. Unassigned Ampex Corp. Space 28W Sarkes Tarzian Inc. Space 17E Ampex Corp. 505A Andrew Corp. Space 61W Schafer Electronics Space 56W Andrew Corp. Unassigned Arriflex Corporation of America Space H -E SESAC Inc. Space D -E Arriflex Corporation of America Unassigned Automatic Tape Control Inc. Space 24W Shure Brothers Inc. Space 68W Ball Inc. 1724 Brothers Space 30W Sony Corporation of America Space G -E Automatic Tape Control Bauer Electronics Corp. Space 52W Sparta Electronic Corp. Space 53W Ball Brothers Unassigned Boston Insulated Wire & Cable Space 65W Standard Electronics Corp. Space 60W Bauer Electronics 1119A Broadcast Electronics Space 15E Sylvania Electric Products Inc. Home & Bell & Howell Unassigned Charles Bruning Co. Space 39W Commercial Products Division Space 74W CBS Laboratories Space 62W Tektronix Inc. Space 37W Boston Insulated Wire & Cable Unassigned CCA Electronics Corp. Space 66W Telemet Co. Space 2E Broadcast Electronics Inc. Unassigned Century Lighting Inc. Space S-E Telepro Industries Inc. Space 55W Charles Bruning Co. Unassigned Chrono -Log Corp. Space 50W Telequip Corp. Space 3E Laboratories 1240A Cleveland Electronics Inc. Space F -E Telesync Corp. Space 32W CBS Collins Radio Co. Space 20W, 27W Television boomer Co. Space 8E CCA Electronics Corp. Unassigned Colortran Industries Space J-E Thomson Electric Co. Space 69W Century Lighting Inc. Unassigned Commercial Recording Corp. Space A -E, B -E U. S. Army, Teleradio Branch Space 76W Chrono-Log Corp. Unassigned Conrac Division, Gianinni Space 7E U. S. Navy, Teleradio Branch, Electronics Inc. 734A Cummins Engine Co. Soace 36W Recruiting Service Space 75W Cleveland Dresser-Ideco Co. Space E -E Utility Tower Co. Space 46W Collins Radio Co 2506 Dynair Electronics Inc. Space 47W Visual Electronics Corp. Space I5E Colortran Industries Unassigned Dynatronics Inc. Space 63W 43W Vital Industries Space Conrac Division, Gianinni 819A Electra Megadyne Inc. Space 4E Vitro Electronics Space 25W Cummins Engine Co. Unassigned Electronics, Missiles & Communications Westinghouse Electric Corp., Lamo Inc. Soace 54W Division Space 3E Dresser -Ideco Co. I035A Fairchild Recording Equipment Soace M -E Dynair Electronics Inc. Unassigned Filmline Corp. Space T -E NAB CONVENTION OFFICES Dynatronics Inc. Unassigned Fort Worth Tower Co. Space P -E Unassigned Gamma Scientific Inc. Space 0-E (All NAB convention and staff offices are on the Eastman Kodak Co. Gates Radio Co. Soace 40W third floor of the Conrad Hilton unless otherwise Electra Megadyne Inc. Unassigned General Electric Space 19E designated) Electronics Applications Inc. Unassigned Gotham Audio Corp. Space 59W Convention Manager Room 1 Electronics, Missiles & Communications Harwald Co. V -E, Y -E Everett E. Revercomb, secretary- treasurer Space Inc. 1339 Hevi -Duty Electric Co. Space 35W Convention Program Room 4 Fairchild Recording Equipment Unassigned Indiana General Corp. Space N -E, Q -E Harold Niven, assistant to the executive vice International Good Music Inc. Space 73W president Filmline Corp. Unassigned International Nuclear Corp. Space 45W Engineering Conference Room 1 Fort Worth Tower Co. Unassigned Jampro Antenna Co. Space 48W George W. Bartlett, manager Gamma Scientific Inc. Unassigned Klieg) Bros. Space lE Convention Exhibits....East and West Exhibit Halls Gates Radio Co. 1119 Logos Ltd. Space C -E George E. Gayou, exhibit director LTV Continental Electronics Space 26W Edward L. Gayou, assistant exhibit director General Electric North Imperial Suite

BROADCASTING, April 6, 1964 (NAB CONVENTION) 51 Gotham Audio Corp. Unassigned AM Radio Sales Co. Sheraton -Chicago 2646 Hollywood TV Service Pick- Congress 467 -71 Harwald Co. Unassigned Avery -Knodel Sh -B 1108 Jayark Films Corp. Pick -Congress 427 -29 Hevi -Duty Electric Co. Unassigned Mort Bassett & Co. Ascot House King Features Syndicate Pick -Congress 447-51 Indiana General Corp. Unassigned Elisabeth Beckjorden Unassigned Lang -Worth Feature Programs 1218 International Good Music Unassigned Charles Bernard Co. (Country Music M & A Alexander Productions 101 -01A, 103 International Nuclear Corp. Unassigned Network) Pick- Congress Mark Century Corp. 918A ITA Electronics, Division of Triangle John Blair & Co., Blair TV and Blair Radio Mars Broadcasting 700 Publications 2339 Sh -B 608 -09 MCA -1V 2400 Jampro Antenna Co. Unassigned The Bolling Co. Executive House 2004 Medallion TV Enterprises Inc. 1618 Johnson Electronic ;s Inc. Unassigned Broadcast Times Sales Executive House MGM -TV 1905A Klieg) Bros. Unassigned CBS Radio Spot Sales 1218A Charles Michelson Inc. 534A CBS -TV National Sales Drake Kline Iron & Steel Co. 723A NANA Radio Unassigned Henry I. Christal Co. 1306 KRS Electronics Unassigned National Telefilm Associates Lee -Jeffreys Inc. Robert E. Eastman & Co.....Executive House 2711 923 Pick -Congress 450 -55 Logos Ltd. Unassigned FM Group Sales Unassigned NBC Films Inc. Drake LTV Continental Electronics Division Gill -Perna Inc. Executive House 3011 1624 Normandy Productions Unassigned M &H Communications Co. Unassigned Harrington, Righter & Parsons Sh -B 808 Officials Films Inc. Pick -Congress 435 -37 MaCarta Inc. 2119 George P. Hollingbery Co. 1600 Pams Productions 1033A Machtronics Inc. 1140 Hal Holman Co. 2422A Pepper Sound Studios Inc. 700 Magnetic Sound Inc. Unassigned Bernard Howard & Co. Pick -Congress Magne- Tronics Inc. Unassigned H -R Representatives Continental 1500 Programatic (Muzak) 1206 Marconi Instruments Unassigned The Katz Agency Executive House 3803 Don Purcell Productions Unassigned Marti Electronics Unassigned Jack Masla Co. Park East 601 RCA Recorded Program Services 500 Maryland Telecommunications Inc Unassigned McGavren -Guild Co. Executive House Recorded Publications Labs. Unassigned McMartin Industries Inc. Essex Inn The Meeker Co. 1700 Walter Reade- Sterling 819 MGM Telestudios Unassigned Metro Radio Sales Sheraton -Chicago 1841 Screen Gems Inc. 457-57A, 459 3M Co. Unassigned Metro TV Sales Unassigned SESAC 900 Miratel Electronics Inc. Unassigned Mid West Time Sales Unassigned Seven Arts Associated Corp. Mitchell Vinten Inc. 1135A NBC Spot Sales Ambassador East Pick -Congress 439-45 Moseley Associaties Inc. Unassigned Roger O'Connor Inc. 1519 Sports Network 2239A Moulic Specialties Co. Unassigned Peters, Griffin, Woodward Sh -B 704 -06 Storer Programs Inc. Nippon Electric New York Inc. Unassigned Edward Petry & Co. 1400 1005A & Executive House 3812 Ozalid Repro Products, General Aniline Prestige Representation Organization 1206 Teledynamics Corp. Unassigned & Film Corp. Unassigned Paul H. Raymer Co. Executive House Telesynd, Division of Wrather Corp Photo Research Corp. Unassigned RKO General National Pick -Congress 423-25 Q -TV Inc. Unassigned Sales Continental, Presidental Suite Television Affiliates Corp. 834A RCA South Imperial Suite Savalli/Gates Executive House II Raytheon Trans -Lux TV Corp. Pick- Congress 403 -07 Co. Unassigned Select Stations Representatives Recorded Publications Triangle Stations 2300 Labs. Unassigned Inc. Sheraton -Chicago Reeves Industries Inc. 20th Century-Fox Television Unassigned Spot Time Sales Executive House Riker Industries Inc. Unassigned Pick -Congress 431-33 Stone Representatives Inc. 800 Rohn Systems Inc. 919 Richard H. Ullman Associates Inc. 2000 Storer Television Sales ....Executive House 3812 Rust Corporation of America 1900 Congress 411-15-19 Television Advertising Representatives United Artists Corp. Pick- Sarkes Tarzian Inc. 1824 Continental Warner Bros. TV Pick- Congress 405 -09 Schafer Electronics Unassigned Venard, Torbet & McConnell 2100 WBC Program Sales 2500 Shure Brothers Unassigned Weed Radio & Television Corp. Unassigned Sony Corporation of America Unassigned World Broadcasting System 1300 Adam. Sparta Electronics Corp. 1119A Young Co. 1100 Stainless Inc. 1506 MISCELLANEOUS Standard Electronics Corp. 1239 NETWORKS, GROUPS Surrounding Sound Inc. Unassigned Advertising Age 1306A ABC Radio 1804 -06, 1809 Sylvania Home & Commercial Advertising News of New York Unassigned Electronics Division Unassigned ABC Radio Stations Unassigned Associated Press Sh -B, Sheraton Room Tape -Athon Corp. Unassigned ABC -TV 2320-25 Tektronix Inc. Unassigned ABC -TV Sports Programs Inc. 2320-25 Billboard 723 Telemet Co. Unassigned ABC -N Stations Executive House Broadcast Engineering 1435A Telepro Industries Corp. Unassigned ABC Western Division 2320-25 Broadcasting Magazine 706A Telequip Corp. Unassigned CBS Radio 2306 Leo Burnett Co. 1000 Telescreen Advertising Inc. 1319 CBS Radio Stations 2306 Telesync Federal Communications Corp. Unassigned CBS -TV 2305A Television Commission Unassigned Zoomar Co. Unassigned Keystone Broadcasting System 806 Thomson Electric Co. 1234A Market 1 Network (QXR) Sh -B Film Daily Unassigned Tower Utility Co. Unassigned Mutual Broadcasting System 1604A-06A Georgia Association of Broadcasters Unassigned Visual Electronics Corp. 1200 NBC Radio Sh -B Institute of Broadcast Engineers 1134A Vital Industries Unassigned NBC -TV Sh -B Media /Scope 1106 Vitro Electronics Unassigned Westinghouse Electric Corp. Unassigned Printer's Ink Unassigned RESEARCH ORGANIZATIONS Radio Advertising Bureau 1206A STATION BROKERS American Research Bureau 605 Radio -Television Daily 906 A. C. Nielsen Co. 605A Sales Management Unassigned Blackburn & Co. Essex Inn The Pulse Inc. 1800 Softness Group Unassigned R. C. Crisler & Co. 1319A -20A Sponsor 2406 Daniels & Associates Unassigned PROGRAM SERVICES Wilt C. Gunzendorfer & Associates Unassigned Standard Rate & Data Service 1706A Hamilton- Landis & Associates Telefilm Magazine Unassigned 719.20A ABC Films 2316-19 Norman & Norman 35 -36A Allied Artists TV Corp. Pick -Congress 485-87 Television Age 1406 Howard Stark 1207A American International Television Television Bureau of Advertising 1606 Jack N. Stoll & Associates Unassigned Pick -Congress 461 -63 Television Information Office 706 Edwin Tornberg & Co. Essex Inn 1501 Buena Vista Distribution Co. (Walt Disney)....1224 Albert Zugsmith Communications Television Digest Unassigned CBS Films 2200 Executive House 904 Television Magazine 706A Commercial Recording Corp. 1500 TV Guide Unassigned STATION REPRESENTATIVES Desilu Sales Inc. Pick -Congress 481-83 Embassy Pictures Corp. Continental 500-04 TV Stations Inc. 1924A ABC -N Spot Sales Executive House Four Star Distribution United Press International 1122A Advertising Time Sales Inc. 600 Corp. Pick-Congress 477-77A Variety 806A 52 (NAB CONVENTION) BROADCASTING, April 6, 1964 Warren A. Koerbel, manager, WNBF- Also in Chicago .. . FM ; Howard W. Maschmeier, manager, Other firms at the NAB convention, WNHC -TV New Haven, Conn.; Keith who were not included in last week's Mealey, chief engineer, KFRE; Henry listing of exhibitors and hospitality Rhea, director of engineering; Mike suites are: Roberts, director of Triangle Program Sales; Boris Frank, John Norton and LEO BURNETT CO. Joseph Stamler, account executives, Tri- Conrad Hilton, Suite 1000 angle Program Sales; John Scheuer, Personnel: Tom Wright. executive assistant to the vice president; Clyde Spitzner, general sales manager; MID WEST TIME SALES David J. Bennett, director of FM op- Suite unassigned erations; John Stilli, general manager, WFBG -AM -TV Altoona, Pa.; Lou Wetzel, Personnel: Iry Schwartz and Leo chief engineer; Joseph Winkler, man- Militello. ager, WFIL-FM; H. T. (Bud) Vaden, PRESTIGE REPRESENTATION director of advertising and promotion. ORGANIZATION Films available (number of episodes Conrad Hilton, Suite 1206 in parentheses): Colorful World of Music (65). Max Personnel: Sam Brownstein, This Is America (13). and Ward. Goldfarb Harley Zoos of the World (13). TELEDYNAMICS CORP. Podrecca Piccoli Theater (1) . The Myth and (5). Conrad Hilton, Suite unassigned the Menace Operation Alphabet (100). Personnel: Dan Kennis, executive Little League World Series (7). vice president and Tony Azzato, vice The Big Four (4). president in charge of sales. Rebel 300 (1) . Films available (number of episodes Frontiers of Knowledge (26). in parentheses) : Adventure (156); The Wonderful Age of Play (13). Mel-O -Toons (52); The Dynamic The Wonder of Birds (65). Seven (7); Horror-Monster Group (5); These (5). Jungle Group (5); War Group (9). Are Americans Riverside Grand Prix (1). TRIANGLE STATIONS Inquirer Track Games (1). Conrad Hilton, Suite 2300 Radio series available: Personnel: Roger W. Clipp, vice Window on Washington (daily). president; Edward H. Benedict, director Keiter Contacts (daily). of national sales; Robert A. Bernstein, Anniversaries in Sound (30). public relations; Ethan P. Bernstein, Motor Racing Review (weekly) manager, KFRE Fresno; Charles Cady, Word Picture (65). western sales manager; Raymond Cox, 30 Hours of Christmas (1) . chief engineer, WNBF -TV Binghamton, Audio Program Service (daily). N. Y.; George Dunham, general manager, WNBF -TV; Ralph Goldstein, direc- WBC PROGRAM SALES tor of film operations; Thomas B. Jones, program coordinator; George A. Koeh- Conrad Hilton, Suite 2500 ler, manager WFIL -AM-TV Philadelphia; Personnel: Al Sussman. ABC -TV reveals fall schedule

Affiliate, advertiser and agency representatives meeting in Chicago hear night -by- night, weekend lineup

ABC -TV affiliates Saturday (April 4) for the nighttime schedule is similar to were to be told that the network next that reported last month (BROADCAST- season will have 18 shows, totaling 14 ING, March 9) . hours of programing, carrying over The prime -time lineup: Sunday even- from the current season. ing: Wagon Train, 7:30 -8:30; Broad- The network presentation on new side, 8:30 -9; The Sunday Night Movies, programing scheduled for next fall was 9 -11. to be made in Chicago before more Monday: Voyage to the Bottom of than 1,000 persons representing affili- the Sea, 7:30 -8:30; No Time for Serge- ated stations, advertisers and agencies ants, 8:30 -9; Wendy and Me, 9 -9:30; holding a separate meeting before the The Bing Crosby Show, 9:30 -10; Ben National Association of Broadcasters Casey, 10 -11. convention. Tuesday: Combat, 7:30 -8:30; Mc- In general, the new program lineup Hale'.r Navy, 8:30 -9; The Walter Bren-

BROADCASTING, April 6, 1964 (NAB CONVENTION) 59 nan Show, 9 -9:30; Peyton Place (I), was to report on Ms area including ABC ws.ly -Tv South Bend -Elkhart, Ind.; 9:30 -10; The Fugitive, 10-11. plans for coverage of the political con- O. L. Turner, wsIL -TV Harrisburg, Ill.; Wednesday: The Adventures of Ozzie ventions, campaign and the election in E. R. Vadeboncoeur, wTPA(TV) Harris- & Harriet, 7:30 -8; The Patty Duke November. burg, Pa.; J. A. Sarrao, Kxvx -TV Hono- Show, 8 -8:30; Outer Limits, 8:30 -9:30; Jim McKay, host of Wide World of lulu. Burke's Law, 9:30- 10:30; ABC News Sports, was to represent sports program- Also, Willard Walbridge, KTRK -TV Reports; 10:30-11. ing. He spoke of the 1964 Olympic Houston; Robert Doubleday, KATv(TV) Thursday: The Flintstones, 7:30 -8; trials that ABC -TV will cover. Other Little Rock, Ark.; Robert Maynard, The Donna Reed Show, 8 -8:30; My sports programing, including the Ameri- WMTW -TV Poland Spring, Me.; Louis Three Sons, 8:30 -9; Bewitched, 9-9 : 30; can Football League game telecasts and Draughon, wstx -TV Nashville; Ben West, Peyton Place (11), 9:30 -10; The Jimmy various bowl games, was reported. Koco -Tv Oklahoma City; Thomas Shel- Dean Show, 10 -11. In another event, Mr. Moore was to burne, WNEP -TV Scranton -Wilkes- Barre, Friday: Johnny Quest -File 037, 7:30- present award plaques to 17 primary Pa.; Harry Tenenbaum and Paul Pelta- 8; The Farmer's Daughter, 8 -8:30; The affiliates marking 10 years of associa- son, KTVI(Tv) St. Louis; Alex Hunter, Addams Family, 8:30 -9; Mickey, 9- tion with the network. Slated to accept KREM -TV Spokane, Wash.; William 9:30; 12 O'Clock High, 9:30- 10:30. the awards: William Hoover, KTEN -TV Swanson, KTUL -TV Tulsa, Okla.; Martin Saturday: Hootenanny, 7:30 -8:30 Ada, Okla.; Morton Cohn, wtos -ry Umansky, KAKE -TV Wichita, Kan.; Har- The Lawrence Welk Show, 8:30 -9:30; Asheville, N. C.; .john F. Dille Jr., ry Reith, wYTv(Tv) Youngstown, Ohio. The Hollywood Palace, 9:30- 10:30. The fall ABC -TV weekend daytime lineup: Saturday: Buffalo Bill Jr., 9:30 -10 a.m.; Shenanigans, 10- 10:30; Annie A study of FM's role Oakley, 10:30 -11; Casper Cartoons, 11- 11:30; Beany & Cecil, 11:30 -12; Bugs Bunny, 12 -12:30 p.m.; Hoppity Hooper, 12:30 -1; Magic Land of Alla- in the media mix kazam, 1 -1:30. Sunday: Porky Pig, 10:30 -11 a.m.; Bullwinkle, 11-11 : 30 ; Discovery, 11:30- L&N's Zeltner tells NAFMB meet about research 12. Most of the changes since the sched- into media audiences and the brands they use ule was published in March appear on Wednesday, Thursday and Friday nights. The first public disclosure of a large - FM Broadcasters in Chicago. The major changes: scale media and product usage study in Mr. Zeltner told the meeting that Outer Limits will return next season which Lennen & Newell is involved Lennen & Newell enlisted the coopera- on Wednesday; The but at 8:30 -9:30 and of significant findings regarding tion of Data Inc., a subsidiary of Stand- Jimmy Dean Show also will return, but FM radio's role in the media mix was ard Rate & Data Service, several years Addams on Thursday, 10 -11, and The made last Friday (April 3) by Herbert ago to help automate the agency's me- Mickey Family and Mickey (starring Zeltner, vice president and media dia department functions. Out of this 8:30- senior Rooney) will be slotted on Friday, director of L&N. Mr. Zeltner an- undertaking, he said, has come "a mass 9 and 9 -9:30, respectively. (The one- nounced the study during the annual of good information on the audiences hour Alexander the Great series origin- meeting of the National Association of of various media forms and the prod- ally slotted for weekly exposure may be uct usage habits of these very same seen next season as a one -time special, people." it was reported last week.) The study covered 74 product cate- ABC -TV President Thomas W. Moore gories, 20 magazines, two supplements, emphasized that the network was draw- 78 nonprime -time and 160 prime -time ing its 1964 -65 confidence principally TV programs, nine audience categories from its success this year in "creating for TV viewing, 11 categories for news- fresh formats" and in the "strength of papers and 15 categories for AM and the new shows we'll be bringing to home FM radio stations. Interviews were screens" next season. conducted between Oct. 24 and Nov. Mr. Moore took note of ABC -TV's 20, 1963, with 9,736 persons 15 years emphasis on comedy next season, when or older who represented 5,093 house- the network plans to slot an additional holds. seven new half -hour comedy series. Mr. The study, Mr. Zeltner pointed out, Moore was to be joined in the presenta- pinpointed for Lennen & Newell "peo- tion by Edgar Scherick, ABC's vice ple who read specific magazines, or president in charge of TV network pro- watch certain TV shows, or listen to graming. A number of stars who will AM or FM radio, on the basis of their appear in the various new shows also sex, age, income, urbanization, educa- appeared. tion, etc. He stressed it also related The daytime schedule was to dis- "these audience patterns to the usage cussed by Armand Grant, ABC vice and brand preferences for more than president in charge of TV daytime pro- 70 different product categories." graming. He stressed the increased au- Not a Substitute He cautioned that diences he said the Monday- Friday this body of information, now used in daytime schedule was attracting. media planning at L&N, does not re- Elmer W. Lower, president of ABC place "good rating information" needed news, special events and public affairs, Mr. Zeltner to describe the total scope of a given

60 (NAB CONVENTION) BROADCASTING, April 8, 1964 EWhere is that cozy "Lion's Den" this year?

Little 01' Suite 1905A at the Conrad Hilton Hotel!

New York Chicago Culver City Charlotte Toronto .,..{. i:.+^.9o4s^_E^d+rs_nal_. tw.ryd 3 _ _ ANNUAL AWARD, Co4rx ITIO tiw.kwe,.i ¢Fp d 1!` i!ri I ÁIEiIr o 'EarE ulax<.TOaf AfIW.n\TIJJ 3

:M 1.441 Wu i

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=t,1)141:1RrO; s r;E.a Li ,.ì:înra r.ASUU:z duAr.

How did it make us feel to win all these awards in 1963?

Our major awards shown above are: Alfred I. duPont Award for Radio: National Headliners Club Award; Freedom Foundations Award: Four Indianapolis Community Service Council Awards: Radio and Television News Directors Association Editorializing Award; Six Indianapolis Press Club Awards; Indiana News Photographers Award; Ondas International Award from Spain; American Legion Auxiliary Broadcasting Award; Indiana University Broadcast Department Public Interest Award; and Man of the Year Award to Eldon Campbell, Station Manager, by the B'nai B'rith organization. Hungry.

No radio or television station has ever won the Alfred I. available to the 760,000 homes in the prosperous Mid - duPont Award two years running. Indiana market ... we intend to keep on providing it. But we're gonna try. Count on it. We'll never run out of steam. Just wall space. While we're at it, we'd like to top our 1963 record of seventy different awards and special citations for outstanding broadcast service. the WFBM TIME To you as an advertiser, that's worth knowing. LIFE BROADCAST For it stands to reason that the stations that serve best sell a`1fjA Ili Có,HE best. And we not only provide the finest broadcast service INDIANAPOLIS RADIO TELEVISION FM MUZAK PULSE medium's audience. But he observed Ever take the that new material adds "a further the Bring your ears of your HOOPER? dimension" in determining precisely who is being reached with a given Radio Drama Room has been WILS did. We found our PULSE to be re- media effort. 700 of the HOOPER. Both show established in suite markably like our Focusing on FM radio, Mr. Zeltner how well Lansing likes Radio WILS . Conrad Hilton hotel in Chicago .. interesting like this: related several of the "more as a home of "friendly competi- findings" that emerged from the study. tors" during the National Associa- PULSE: May 1 -21, 1963 One illustration centered on a widely tion of Broadcasters convention used household item purchased by this week. WILS Noon -7 PM 6 AM -12 Noon 12 housewives in groceries and supermar- Mars Broadcasting, Stamford, kets. In examining usage patterns for Conn., and NANA Radio, New this product, related to listening to AM York, are demonstrating their and to FM radio, he continued, "we wares to stations. As parts of a saw some startling differences between one -hour block, Mars is offering the two media." The Colonel's Lady and Danger- He reported that among AM listen- ous Dream, and NANA has AUDIENCE ESTIMATE ers, 68% in the late evening and 76% Pepper Young's Family and Big in the early morning represented house- Sister. HOOPER: Jan. -Mar. 1963 holds in which the product had been NANA will also have the new- used, 7 AM -12 Noon WILS 12 Noon -6 PM though 73% is the product's con- ly produced Arch Oboler's Plays centration in the market. Mr. Zeltner in the half -hour category. noted that this suggests that "AM radio Robert V. Whitney, executive does not offer tremendously improved vice president of Mars, and Wil- concentration against product users." liam H. Shriver Jr., general man- On the other hand, FM listeners who ager of NANA Radio, said that a .8 used the product ranged from 76% in rundown on all available radio the middle of the day to 90% during dramas will be available in the OF RADIO AUDIENCE SHARE the early evening hours, according to suite. Other producers and syndi- Our PULSE audience composition showed Mr. Zehner. The possibility of notice- cators have been invited to make three times WILS having from two to ably higher concentration against better their literature available in the Ra- the adult listeners in each measured prospects is "the kind of compelling dio Drama Room on a reciprocal time period from 6 AM to 7 PM. difference that makes for selecting one basis. What earns this audience for WILS? medium over another," he pointed out. Auto Sample Another example cited by Mr. Zeltner dealt with owners must decide what We broadcast FM broadcasters of recent models of luxury be, 24 Hrs. -A -Day. automobiles, sort of medium they want FM to which encompass slightly less than 5% and research can both help them reach We have news of families in the U. S. He said that that decision and guide them in imple- 48 times a day an examination of several major print menting it, Dr. Sydney Roslow, director 48 ... plus editorials forms, selected network TV programs of the Pulse, told the NAFMB meeting NEWSCASTS and AM radio demonstrated the diffi- in a speech prepared for delivery Fri- We feature our culty of improving the accuracy of the day. D.J. Personalities. agency's targeting in this area. FM "What are your plans and objectives 6 They are liked. radio, he observed, showed GREAT D.i.', the percent for program structure ?" he asked. "Do of luxury car owners ranging from a of radio We go where the action you plan to run the gamut low of slightly over 4% in is to- is. We did 125 trailer the late programing, including what it remotes last year. evening to 81/2 % in prime time. day on all radio plus what it used to be He made these suggestions to sellers in years past? Do you plan to keep in Why Lansing is your market of FM advertising: a narrow range of program structure SALES MANAGEMENT Ranks us: Do not underestimate the impor- compared to all radio and television? 21st in Retail Sales per Household tance of research. Both qualitative and . Do you hope for a 100% medium (3rd in Metro Cities over 200,000) quantitative data are needed to support in terms of penetration but a 50% 94th in Population and Households the FM selling proposition. medium in terms of audience appeal (always in the top 100) Don't sell the market-sell the and reach ?" medium. Media promotion Dr. Roslow, speaking on "The Future Lansing is the state capital and the funds and efforts are "much Audience Research," also saw home of Oldsmobile and Michigan more sensible directed of FM toward selling the an need for more information on State University (more than 25,000 strengths of a given FM medium or of individual factors as audience attitudes to- students). stations within such that medium." The "artificial grouping" ward present FM service, awareness of For more information contact our rep of communities to create a "make -shift FM, listener preferences between AM McConnell, Inc.) (Venard, Torbet& unit of much larger size" is not going and FM, loyalty to FM and whether or, write to: to alter the priority market list of the pay TV would retard FM development. RADIO Eal 1320 3T professional agency media planner. Mr. "You are at a crossroads and I think Zeltner asserted. the research industry can help," he said, Maintain reasonable rates and but "you'll have to stop thinking of "clean" commercial scheduling. FM audience research as only a sales tool, offers the opportunity for "heightened and learn to recognize its value in man- attention" in these days of concern agement decision -making." Then, he over "clutter" in other broadcast areas. said, "you'll be in a position to decide But this strength can be lessened if on the direction that will determine 5,000 WATTS / 24 HOURS A DAY FM is overpriced, he cautioned. your future for decades to come."

64 (NAB CONVENTION) BROADCASTING, April 6, 1984 Big Householder

Your sales message gets depth impact in WSJS Television's Golden Triangle

Market where there's a greater concentration of households than anywhere

else in progressive North Carolina.

NO. 1 MARKET IN THE NO. 12 STATE North Carolina's Golden Triangle InradlimM TELEVISION WINSTON-SALEM /GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward BROADCAST ADVERTISING McKesson & Robbins drops hard spots WILL USE WQXR TIME FOR LIQUEUR AND WINE SPOTS; SCHENLEY STICKS

Attention of broadcasters and legis- Robbins's decision not to advertise any industry that is already overbur- lators continued to focus last week on scotch "does not alter the station's pol- dened by controls. the decision of WQXR New York to icy on liquor advertising." The Muirhead Scotch schedule would carry liquor advertising, even as con- The legislation that added to the al- have included commercials on Monday, gressional pressure appeared to be split- ready boiling issue last week was intro- Wednesday, Thursday, Friday and Sat- ting the ranks of prospective liquor ad- duced in Washington by Senator John urday. The station says it will not pre- vertisers. O. Pastore (D-R.I.), chairman of the sent liquor advertising on Sunday One of the two sponsors that had Senate Communications Subcommittee, (BROADCASTING, March 23). contracted with WQXR for hard liquor and Senator Warren G. Magnuson (D- Schenley, whose agency is Norman, commercials after 10:30 p.m., McKes- Wash.) , chairman of the parent Senate Craig & Kummel, New York, declined son & Robbins, New York, announced Interstate and Foreign Commerce Com- comment last week on the proposed leg- it could not go ahead with its planned mittee (BROADCASTING, March 30). Sen- islation but remained firm in its inten- campaign for Muirhead Scotch because ator Norris Cotton (R- N.H.), ranking tion to air liquor commercials on of new restrictive legislation introduced Republican member of the committee, wQxR. According to the station, Schen- in Congress. The other advertiser, was made a co-sponsor to the bill last ley will begin its schedule with spon- Schenley Industries, New York, said it Wednesday (April 1) . The bill would, sorship of a music show, Nightcap, was standing by its original plans to if passed, outlaw the advertising of hard which will run 11:30 p.m.- midnight, start liquor commercials on the station liquor on radio and television. Monday-Saturday. today (Monday). Whisky Ads Scotched Responding This latest flap over liquor advertis- McKesson & Robbins's statement to news of the proposal, McKesson & ing in radio started about three weeks brought prompt reaction from at least Robbins, through Kenyon & Eckhardt, ago when WQXR, owned by the influen- two major participants in the current New York, said it would fill its commer- tial New York Times, startled the controversy. LeRoy Collins, president cial time on WQXR with messages for broadcast industry by announcing that of the National Association of Broad- Italian liqueur (Liquore Galliano) and it would break away from the long- casters and an outspoken opponent of wines (Bertani brand). This campaign standing gentlemen's agreement, among wQxR's liquor policy, was quick to started on WQXR April 1, 10:30 -11 broadcasters and distillers, barring hard praise the new turn of events. Mr. Col- p.m. liquor ads from the airways. The an- lins was quoted as saying, "Fine! Very The firm said it will suspend its orig- nouncement precipitated mixed but voc- responsible." inal plans and study the liquor issue beal response from broadcasters as well However, Elliot M. Sanger, general cause it does not want to "encourage as from congressmen. manager of WQXR, said McKesson & any additional restrictive legislation in Make sponsor contact, Rohn advises stations Collins praises self -regulation on liquor William B. Rohn, vice president and marketing director of Edward Petry & Of more replied "no, indeed than 5,000 radio sta- Mr. Collins Co., New York station representative tions, "only a handful" have ever not" to the question of whether re- firm, last week told the Arkansas Broad- carried hard liquor advertising, strictive legislation and government Na- casters Association that stations should tional Association of Broadcasters regulation of whisky advertising is establish "a direct line of communica- President LeRoy Collins told Rep- preferable to self-regulation. He said tions" with national advertisers to com- resentative Oren Harris (D -Ark.) in occasional deviations from industry plement their contacts with local spon- reply to the congressman's question standards, such as WQXR New York's sor representatives. if there s any merit to self- regula- acceptance of liquor ads, should not Mr. Rohn said this was the most tion of advertising practices (BROAD - result in the imposition of govern- efficient method of insuring that cAsING, March 30). The NAB ment control of an entire industry. advertisers are given complete information president said that he knows no However, he said, if legislation of about the advantages of using particular code station which either accepts regulating liquor advertising is to be stations in a given area. He added, liquor ads or has announced inten- considered, other products such as however, that the station's national repre- tions to do so. beer and cigarettes should not be sentative should be "a vital link" in the "This attests to the high degree of included "under the same umbrella." station's contact with an advertiser. influence the self -regulatory stand- Mr. Collins said the affirmative obli- Broadcasters must improve ards our codes have, not only on gations which broadcasters have as- the quantity and quality of marketing subscribers, but on the entire broad- sumed voluntarily "exceed, in many information it provides potential advertisers, casting industry," Mr. Collins said respects, any obligations which could Mr. Rohn said. The growing in a letter to Representative Harris. be imposed upon them by law." importance of computers and electronic He also praised as "meritorious" the "The great strength of broadcast- data processing by major agencies in select- self-regulatory efforts of the liquor ing is derived from public respect. ing time and media distillers and noted that the Distilled I have faith that the vast ma- buys makes it im- perative that stations Spirits Institute has its own self -im- jority of broadcasters will continue provide more demographic posed ban on radio -TV advertising. to merit this approval." and market data that will persuade advertisers in their favor, he said.

66 BROADCASTING, April 6, 1964 THE BEST MOVIE LINE -UP IN BALTIMORE IS ON CHANNEL 2 EXCLUSIVE -6 NIGHTS A WEEK!

Night after night famous stars appear in their most memorable SATURDAYS, 11 PM roles on WMAR-TV. Many of these features are FIRST RUN! "FROM HERE TO ETERNITY ", Burt Lancaster, Deborah Kerr The WMARTV current library of over 700 titles includes such "BELL, BOOK AND CANDLE ", James Stewart, Kim Novak famous packages as 7 Arts, Screen Gems, 20th Century and "THE EDDY DUCHIN STORY ", Kim Novak, Tyrone Power others. Top films- backed by a heavy barrage of daily news- "JUBAL ", Glenn Ford, Ernest Borgnine paper advertising and on-air promotion -is the combination "THE KEY ", William Holden, Sophia Loren that builds audiences for your product or service! "THE LAST ANGRY MAN ", Paul Muni, David Wayne

FRIDAYS, 11:20 PM MONDAYS THROUGH THURSDAYS, "MAN ON A TIGHTROPE ", Fredric March, Terry Moore 11:20 PM "THE DESERT FOX ", James Mason, Sir Cedric Hardwicke "THERE'S NO BUSINESS LIKE SHOW BUSINESS ", Marilyn Monroe Drama, mystery, adventure, romance selected "PEOPLE WILL TALK ", Cary Grant, Jeanne Crain from the same great packages.

PLUS - MONDAYS THROUGH FRIDAYS , . . AND SUNDAYS , .

4:30 -5:55 PM 12 NOON Featuring the best of "MISTER ROBERTS ", Henry Fonda, James Cagney "BOMBA THE JUNGLE BOY" "THE SEARCHERS ", John Wayne, Natalie Wood "BOWERY BOYS" "DRUMS ", Raymond Massey, Sabu "SCIENCE FICTION THEATRE" "KNIGHT WITHOUT ARMOUR ", Marlene Dietrich WMARIn Maryland Most People -TV Watch CHANNEL 2 SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by THE KATZ AGENCY, INC. million. The next five ranked in this order: Philip Morris, General Mills, 45 new advertisers American Tobacco, Sterling Drug and Brown & Williamson Tobacco. The TvB list indicated that Abbot Laboratories at $1.1 million was last year's highest spending new -to- network join networks' ranks advertiser. Abbot makes Sucaryl sweet- ener. In 1963, TvB said, 170 network TV TvB report shows newcomers spent $9.2 million advertisers billed less than $500,000 each for gross time, 121 spent less than while P &G increased its billings by $8.1 million $250,000 and 49 were under $50,000. Total gross time billing in network TV last year was $832,736,800, an in- A total of 45 advertisers used net- creasing already big investments were crease of 4.2% (BROADCASTING, March work TV for the first time last year. American Home Products (No. 2), up 30). The top 100 spot TV advertisers They billed more than $9.2 million in from $33 million to more than $36.1 were announced by TvB last month gross time, a hefty new -to- network sum million; Bristol -Myers (No. 3), up from (BROADCASTING, March 16). though overwhelmingly overshadowed $24.8 million to $31.1 million, and Gross Time Expenditures 1963 Network TV by the "big spenders" in network. General Motors (No. 4), from $24.4 Advertisers According to Television Bureau of million to $26.3 million. (Source: TvB /LNA -BAR) Advertising listings, Procter & Gamble The network leaders last year also Rank Company Expenditures *128 Abbott Laboratories $ Co. billed more than $59.8 million in included: No. 5 -Lever Bros. at $25.2 1,148,500 184 Adolph's, Ltd. 440,400 1963. Its increase of $8.1 million over million; J. Reynolds Tobacco 6-R. at 217 Aetna Life Insurance 258,000 the P &G network level of 1962 was $24.5 million; 7- Colgate- Palmolive at 276 Airequipt Mfg. Co. 94,500 nearly as great as the collective invest- $24 million; 8- General Foods at $21.1 10 Alberto -Culver Co. 16,014,400 ment of the 45 new advertisers. million; 9-Gillette Co. at $17.6 mil- *286 Alitalia Airlines 75,000 Other top network TV advertisers in- lion, and l0-Alberto -Culver at $16 65 Aluminum Co. of America 3,186,200

COMMERCIAL PREVIEW: Plymouth dealers introduce Mr. Globby

The 1964 Plymouths not only look broadcast commercial campaign eluding 60- second and 20- second TV good enough to eat; they are good sponsored by the Plymouth Dealers commercials and 60- second and 30- enough to eat, according to Mr. Association of the Los Angeles re- second radio spots, was placed by Globby, major character in a new gion. The four -week campaign, in- N. W. Ayer & Son, Hollywood, on 12 TV stations and 42 radio stations throughout the Los Angeles region, an area encompassing Southern Cali- fornia, all of Arizona and Las Vegas. The television spots were produced in color by International Video Tape, Los Angeles. A typical TV commercial opens with Mr. Globby -a three -eyed, Beatle- wigged creature whose an- tennae indicate an outer -space origin -entering a Plymouth showroom. He asks the salesman for 27 pounds of Plymouth. The salesman responds that "we sell them by the ton, and pound for pound, Plymouth is the best car buy around," followed by a short sales talk. "Well, sir," ''- io the salesman concludes, "can I interest you in a ton -and -a -half of ,4

> looks, performance and quality, Mr. Globby ?" . . "No," Mr. Globby says, "just 27 pounds." He takes a bite out of the fender and looks up to comment: "Plymouth tastes as good as it looks." Thé camera dissolves to the in- Mr. Globby with two earthbound Association of the Los Angeles re- terior of a Plymouth as a voice -off- friends, Lew Jabro (I), executive gion, and John Fengler of N. W. camera invites the viewer to "see the secretary of the Plymouth Dealers Ayer & Son, Hollywood. tasty Plymouth at Plymouthland."

68 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 an Age Soul of « and `Shakespearebrooding T.OsT beautiful visual NGTO

In observance of the .400th Anniversary of the birth of William Shakespeare, the Humble Company will present "SHAKESPEARE: SOUL OF AN AGE" on Sunday evening, April 26, over the NBC Television Network. Q This HUMBLE REPORT, ninth in Humble's continuing series of documentaries on the world in which we live, places Shakespeare's words in their original geographical settings. Sir Ralph Richardson's narration will lead the viewer in the footsteps of Shakespeare to England, Wales, Scotland and France, revisiting the landmarks of the author's life and works. And Sir Michael Redgrave will give new life to the words of his histories, comedies and tragedies. t America's Leading Energy Company is proud to cooperate with NBC in reviving this tribute to the ever -living Bard -as an introduction to his works, as an inspiration to further study, or just as an opportunity to retravel this well -loved ground. Q Be watching for future telecasts: River Nile, May 24; French Army, June 9.

HU M B L E OIL & REF COMPANY ... AMERICA'S LEADING ENERGY COMPANY.

BROADCASTING, April 6. 1961 69 NEED Rank Company Expenditures Rank Company Expenditures 267 Amana Refrigeration $ 110,800 314 Economics Laboratory $ 32,400 1011 42 American Cyanamid 4,824,400 248 Ekco Products 150,900 107 American Dairy Assn. 1,432,600 253 Emenee Corp. 138,900 279 American Doll and Toy 91,900 *195 Encyclopaedia Britannica 400,100 HAIM, 111 American Gas Assn. 1,405,200 160 Eversharp 615,000 IERRE 2 American Home Products 36,151,400 130 Ex -Lax 1,068 800 211 American Machine & Foundry 286,300 223 Exquisite Form 245,600 97 American Motors 1,589,300 216 F and F Labs 261,100 .. 290 Amer. Red Ball Transit TOO 68,700 148 Factor, Max 774,500 102 AT &T 1,493,400 64 Falstaff Brewing 3,192,600 13 American Tobacco 13,678,400 337 Farah Mfg. 11,500 32 Armour and Co. 6,356,400 *340 Farmers Insurance 4,700 48 Armstrong Cork 4,194,500 289 Father John's Medicine 70,400 Av Oil 259 Arnold Schwinn and Co. 123,700 68 Firestone 3,123,300 140 Ballantine, P. & Sons 887,800 11' iMoat Thal 137 Florida Citrus Commission 910,400 229 Beatrice Foods Oily Taste 216,500 *239 Florida, State of 177,800 78 Beech -Nut Life Savers 2,578,700 307 Food Manufacturers 36,300 77 Beecham Products 2,655,000 18 Ford Motor 11,775,800 154 Bell and Howell 671,700 *221 Foster -Milburn 246,200 306 Beltone Hearing Aid 37,900 *250 Foundation for Comm. Banks 143.500 324 Bernz, Otto, Co. 23,800 75 French, R. T. 2,671,200 247 Binney & Smith 157,400 74 Frito -Lay 2,699,900 CRISCO OIL is one of more than 120 brands which have add- 220 Bissell 250,500 *333 General Brewing 15.300 ed WTHI -TV which covers the 21 Block Drug 10,906,000 60 General Cigar 3,514,500 Second Largest Indiana TV 57 Borden Co. 3,665,800 37 General Electric 5,698 500 Market. 191 Borg. Warner 404,500 8 General Foods 21,143,000 309 Botany Industries 34,500 219 General Ins. Co. of America 251,000 12 Mills 13,960 490 261 Bradley Milton 118,800 General 4 General Motors 26,319,300 3 Bristol -Myers 31,137,100 313 Gen. Tel. & Electronics 32,700 15 Brown & Williamson 12,868,300 192 General Time 404,400 34.3 Bruce, E. L. 3,400 More and more leading adver- 187 General Tire & Rubber 424,900 *150 Calgon Corp. 740,700 tisers are choosing the Top Two *161 Georgia- Pacific 601,900 90 California Packing 1,815,800 Indiana Markets (Indianapolis and 257 Gerber Products 130,100 *249 Calif. Raisin Adv. Bd. 146,500 Terre Haute) for maximum TV 9 Gillette 17,653.000 222 Cameo. Inc. 246,000 impact on the more than Six Bil- 141 Gold Seal 841,700 lion 23 Campbell Soup 10,158,500 Dollar Hoosier Sales Potential. 89 Golden Grain Macaroni 1,816,300 153 Canada Dry 676,900 110 Goodrich, B. F. 1,406,100 281 Canadian Breweries 89,600 62 Goodyear Tire & Rubber 3,363,900 49 Carnation 4,194,300 280 Gorham Corp. 90,500 72 Carter Products 2,745,400 121 Green Giant 1,300,500 *330 Chadbourn Gotham 17,400 232 Gulf Amer. Land Corp. 204,500 These discerning advertisers re- 169 Chanel 567,900 71 Gulf Oil 2 783,600 cognize the pronounced impact of 34 Chesebrough- Pond's 6,009,800 station coverage 273 Gulton Industries 99,200 WTH l's single 28 Chrysler 7,243,100 which added to Indianapolis TV, 241 Haggar Company 173,000 207 Chunky Chocolate 305,300 offers more additional TV homes 135 Hallmark Cards 944,800 278 Church & Dwight 92,800 (with a slice of Illinois as a bonus) 293 Hamilton Watch 63,600 282 Cluett Peabody 86,500 than even the most extensive use 226 Hamm Brewing 229,500 of Indianapolis TV, alone. 156 Coats and Clark 655,800 163 Hartford Insurance 594,100 35 Coca -Cola 5,770,000 142 Hartz Mountain 833,800 7 Colgate Palmolive 24,076,000 296 Hassenfeld Brothers 48,800 312 Colorforms 33,000 WTHI -TV 319 Hat Corp. of America 27,000 *323 Columbia Pictures 24,100 66 Heinz, H. 1. 3,165,800 39 Consolidated Cigar delivers more homes 5,236,500 69 Helene Curtis 2,980,200 167 Consolidated Foods 584,000 *335 Heritage House 13,100 per average quarter 208 Continental Baking 296,500 114 Hertz 1,374,800 hour than any 227 Continental -Nat'l. Group 228,300 33 Corn Products 6,234,300 *New to network television. Indiana station 179 Corning Glass 469,100 196 Cracker Jack 385,500 (November 1963 ARB) 122 Disney, Walt 1,289,300 'except Indianapohs 41 Dist. Corp. Seagrams 4,916,800 SEE THE 7 MEN 185 Dr. Pepper 439,800 190 Dominion Electric 407,000 from 188 Douglas Fir Plywood 423,400 WTH I -TV 103 Dow Chemical 1,478,900 40 Drackett 5,211,100 HAMILTON -LANDIS CH 10 TERRE HAUTE, IND. 336 Drewrys Ltd. U.S.A. 12,500 252 Duffy -Mott 140,900 *177 Duncan Foods 496,900 & Associates, Inc. 30 duPont 6,531,900 *147 Eastern Air Lines 776,200 PAGE 53 58 Eastman Kodak 3,610,600 198 Easy Day Mfg. 381,700

70 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 Suite 2200 at the Conrad Hilton-that's where you'll find the hottest properties in syndication. 'Marshal Dillon,' "Have Gun, Will Travel;' "Deputy Dawg," "The Phil Silvers Show," Jack Douglas' "America.!," Jack Webb's "True;' "The Golden Tee," "Whirlybirds" and dozens more. At the CBS Films hospitality center, headquarters for the finest entertainment, at the convention and on television. Come on up to 2200!

"WHERE ?" "SUITE 2200 ... IT'S THE HOTTEST PLACE IN TOWN!" THE CLEAR DOPE

Here is the clear dope about a good broadcasting operation. business from running all three. We learn about people, too. Nothing will straighten out a person's thinking about Although most guys and gals our age who are in the adver- what appeals to people as well as the box office. 'Tis the tising business know almost everything about us, we are till that tells the tale. People either put their money where often reminded that time flies and each day new people their mouth is at the box office or they don't -they kid you are joining the ranks of agencies of the country. Some of not. them sit in judgment on us, and so they need to know all about us. Out of this baptism of fire comes some pretty hep people in programming and promotion and market knowledge. Well -We operate KRNT Radio, KRNT Television, and KRNT Theater out here in Des Moines, Iowa. All under the same Few organizations, if any, know this market as well as the roof. All run by the same people. Many of the personnel KRNT organization knows it. are up to their necks in all three all the time. Few organizations know more about program appeals - Our radio station has led in service and adult audience Few organizations know more about promotion and pub - most of its 29 years. The television station reflects credit licity - on its parent and generally leads in ratings, and in every Few organizations are held in as high esteem by its public. one of its almost 9 years, it has done around 3/4 of the local business! Both stations are affiliated with CBS. The CBS Few organizations of our kind in the U. S. A. have the track know -how together with the KRNT "know -how and go -now" record that KRNT Radio and KRNT Television post year keeps us out in front. The theater is the largest legitimate after year. theater in the U. S. A. Everything from the Grand Opera to The KRNT name means leadership and has for a long time. the Grand Ole Opry is shown in it. It truly is the "show place for all Iowa." What about right now, today?

So what happens? Well, the stations promote the theater Well, take KRNT-TV: and the theater promotes the stations, and we learn show The hot CBS -TV schedule is hotter here. The hottest movie package is here. Radio leading in total audience, total adults ... leading in believability, too. KRNT "Total Radio" has the solid sound The hottest news outfit is here. In fact, one of the top daily of success you like. You're proud to be associated with it. nighttime news programs in a multiple station market in It, too, is a great news station, a great sports station, and America is here on KRNT -TV. it has the most and best known local personalities. It, too, is an outstanding public service station. The hottest sports programs are here. The football coaches of the three largest universities in Iowa are seen exclusively Our KRNT Radio personalities appear regularly on KRNT in this market on KRNT -TV. Television. This is a big advantage. Radio listeners know what KRNT personalities look like. Likewise, television The most and the best and the best -known local personali- viewers are constantly reminded of their local KRNT -TV ties are on this station. favorites because of their frequent exposure on KRNT Civic, cultural and religious groups know from long experi- Radio. One medium helps the other in our operation. And ence that they can count on our eager cooperation and personalities are pictured in heavy newspaper promotion, support. They know we do operate in the public interest, too. Our personalities are "old friends" to Central Iowa convenience, and necessity. people -an important plus in their merchandising and sales effectiveness. And -this is the station, in this three- station market, that

carries around 3/4 of the local television advertising and These stations of ours provide the proper climate for re- has since the station's inception. Yes -where the cash sponsible advertisers -a climate of leadership, believability register has to ring today to make today's profits, this is and responsibility. It is said that Lord Chesterfield once the station the local merchants depend on for sales -some invited his young friend thusly: "Come walk down the street of them selling products your agency represents. with me. It will make your fortune!"

Then about radio: We invite responsible advertisers to come walk down the street with us. It will go a long way toward making your Every Des Moines survey a fellow can find shows KRNT fortune.

KRNT RADIO and KRNT TELEVISION An Operation of Cowles Magazines and Broadcasting, Inc. Represented by the Katz Agency, Inc. Rank Company Expenditures Rank Company Expenditures Rank Company Expenditures 139 Heublein 889,800 20 Liggett & Myers 11,389,700 230 Mohasco Industries 214,900 *266 Hubley Manufacturing 111,600 17 Lorillard, P. 12,551,700 *255 Monroe Auto Equipment 133,000 164 Hunt Foods 593,300 275 Lowe, Joe 95,100 199 Monsanto Chemical 372,900 136 Ideal Toy 913,300 225 Lowenstein, M. & Sons 236,000 138 Mutual of Omaha 908,400 165 Institute of Life Insurance 588,500 170 Ludens 560,600 *320 Nalley's 26,100 180 Insurance Co. of North Amer. 463,400 159 M. & R. Dietetic Labs. $ 626,200 25 Nationa Biscuit 9,044,400 318 International Harvester 27,400 315 Manhattan Shirt 31,900 274 Nationa Brewing 97,800 *321 Inter) Pipe & Ceramics 24,900 *182 Maradel Products 460,000 '176 Nationa Cotton Council 498,100 258 Jaymar.Ruby 123,900 317 Marathon Oil 28,000 26 Nationa Dairy Products 8,669,000 73 Jergens, Andrew 2,737,400 131 Marx, Louis 1,051,700 132 Nationa Grape Co -op Assn. 1,002,800 35 Johnson and Johnson 5,865,500 143 Masonite 828,200 338 Nationa Homes 6,100 24 Johnson, S. C. 9,434,000 44 Mattel 4,352,800 193 Nationa Union Elec. 402,000 54 Kaiser Industries 3,831,500 117 Maybelline 1,342,700 100 Nationwide Mutual 1,513,400 218 Kayser -Roth 256,400 288 Maytag 71,600 38 Nestle Co. 5,689,400 19 Kellogg Co. 11,562,600 175 McKesson & Robbins 499,700 119 North American Philips 1,312,100 201 Kemper Insurance 366,100 83 Mead Johnson 2,227,900 331 North Woods Coffee 16,500 81 Kimberly -Clark 2,377,700 302 Melnor Industries 41,700 63 Norwich Pharmacal 3,336,800 262 King -Seeley Thermos 118,700 123 Mennen 1,283,400 55 Noxzema Chemical 3,742,200 213 Kiwi Polish 269,900 125 Mentholatum 1,234,800 183 Ocean Spray Cranberries 441,200 310 Kroger Co. 33,400 251 Merritt -Chapman & Scott 142,000 254 Ohio Art Manufacturing 138,400 *334 Langendorf Bakeries 15,000 224 Metro -Goldwyn -Mayer 238,700 108 Olin Mathieson 1,423,500 328 Lanvin Parfums 20,100 101 Metropolitan Life 1,512,100 244 Outboard Marine $ 165,300 46 Lehn & Fink 4,318,700 *268 Midland Pharmacal 110,700 269 Owens-Corning 110,000 174 Lennox Industries 525,700 16 Miles Labs 12,676,600 240 Pabst Brewing 173,900 149 Lestoil 760,400 327 Miller Bros. Hat Co. 21,200 264 Pan -Amer. World Airways 116,500 5 Lever Brothers 25,201,200 91 Minnesota Mining 1,740,800 329 Pearl Brewing 17,600 298 Lewis -Howe 45,100 294 Minnesota Woolen 61,600 *341 Pennzoil 4,700 162 Libby McNeill & Libby 600,400 285 Mirro Aluminum 80,900 79 Pepsi Cola 2,466,700 172 Liberty Mutual Ins. 533,800 231 Mogen David Wine 207,000 271 Pet Milk 106,100 203 Peter Paul 334,200 56 Pfizer, Chas. 3,703,300 124 Phil. & Reading Corp. 1,276,000 11 Philip Morris 14,255,400 29 Pillsbury 7,133,200 Treyz president of new representative firm 106 Pittsburgh Plate Glass 1,433,800 109 Plough 1,406,800 67 Polaroid 3,133,700 National Television Sales, New industry, Mr. Treyz said "We believe 155 Polk Miller Products 670,600 York representative firm, has been industry needs a hard -selling inde- 1 Procter & Gamble 59,871,100 organized with Oliver Treyz, form- pendently owned representative firm 243 Proctor -Silex 168,600 er president of ABC -TV, as presi- handling a short list of television 50 Prud. Ins. Co. of Amer. 4,047,900 dent. Vice presidents are Jack stations. He said that station repre- 51 Purex Corp. 4,022,600 Mohler, former account executive at sentatives embracing this "limited 325 Puritan Sportswear 23,300 53 Storer Television Sales, and Tom list" selling concept have increased Quaker Oats 3,863,000 277 Quaker State Oil Judge, former general manager for spot revenues at a faster rate than 92,800 59 RCA 3,537,800 CBS Television Production Sales. overall industry gains. While refus- 304 Rainbow Crafts Bob Beal, formerly with ing list stations the new firm 38,500 CBS-TV, to 31 Ralston Purina 6,481,900 and John Upston, Westinghouse, are would represent Mr. Treyz said they '215 Rayette 264,900 account executives. would be announced shortly. 173 Reader's Digest 527,300 The new representative firm will Mr. Treyz served as the first pres- 236 Reddi -Wip 183,800 have its temporary headquarters at ident of the Television Bureau of 260 Remco Industries 121,700 441 Lexington Avenue, New York. Advertising, leaving that post to go 171 Revere Copper & Brass 534,900 Pointing out that spot television to ABC -TV. His most recent posi- 61 Revlon 3,382,400 is "the fastest growing and most tion was as vice president of Revlon 151 RexalI Drug 715,400 productive part" of the broadcast Inc., New York. 45 Reynolds Metals 4,329,300 6 Reynolds, R. J. 24,509,800 70 Richardson -Merrell 2,921,800 *186 Robins, A. H. 430,900 204 Rubinstein, Helena 332,500 *242 Salada Foods 169,200 200 Savings & Loan Foundation 372,300 311 Sawyers 33,300 126 Schering Corp. 1,193,800 194 Schick 400,800 84 Schlitz Brewing 2,184,000 *246 Schmidt, C. & Sons $ 159,000 `339 Schmitt Music 5,700 212 Scholl Mfg. 275,900 52 Scott Paper 3,890,800 189 Scripto 421,400 332 Sealy 16,000 85 Sears Roebuck 2,133,700 87 Seven -Up 1,881,200 Mr. Mohler Mr. Treyz Mr. Judge 120 Shell Oil 1,312,100 *New to network television.

74 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 Fire at O'Hare Field, March 9, 1963. Discovered and.reported by a )4401,.news comeramht at 8:30 a.m. This,,iphotouraph was made from one frame of the actual 16 nun COW newsfilm... entaroed 43 times! Trading stamps do not increase prices

This was one of the conclusions reached ing cost of living changes. The basket after a survey recently completed by contained national brand food items and Verne A. Bunn, professor of marketing standard grades. at the University of Wichita. Here are Prof. Bunn's conclusions: Prof. Bunn's study took 30 months and "There is no evidence that stamps used covered five states: Oklahoma, Missouri on a widespread basis lead to higher and Montana, where there are no restric- prices. tions against stamps; Wyoming, where stamps can be redeemed only for cash "Prices tend to be lower in states where and are therefore little used, and Kansas, Stamps are used freely. which prohibits stamps. "Price levels in cities where stamps Iri scope, Prof. Bunn's investigation is were in use were in every case actually a ranked second only to a 1958 U.S. De- little lower than in similar cities of neigh- partment of Agriculture pricing study. boring states where stamps were banned Prof. Bunn's survey was conducted on a or restricted. wholly independent basis under a grant "When the retail value of merchandise provided by The Sperry and Hutchinson obtained with stamps is taken into ac- Company. count, consumers in states allowing un- In representative stores throughout hampered stamp utilization receive sig- the five states, Prof. Bunn priced a "mar- nificantly more value for their food dollar ket basket" similar to that devised by the than do households in the restricted Bureau of Labor Statistics for determin- states."

AN AMERICAN WAY OF THRIFT SINCE 1896 GREEN STAMPS Rank Company Expenditures Marketscope starts 197 Sherwin -Williams 382,800 Twin Citians 76 Shulton 2,660,100 287 Shwayder Bros. 73,900 evaluation system *342 Signal Oil 4,700 283 Simmons 86,200 Research Co., New get their 105 Simoniz 1,446,300 The Marketscope 178 Sinclair Oil 486,800 York, last week announced a new TV 86 Singer 2,003,600 commercial evaluation system. It said 305 Skil Corp. 38,000 the system is be- traffic reports 47 Smith, Kline & French 4,229,200 ing used now by 104 Socony Mobil 1,475,900 four agencies: J. 118 Speidel 1,333,300 Walter Thompson 94 Sperry & Hutchinson 1,628,800 Co., Ted Bates & aLIVE 98 Sperry Rand 1,577,100 Co., BBDO and 88 Staley, A. E. 1,869,500 Lennen & Newell, 116 Standard Brands 1,365,400 all in New York. from the sky 292 Standard Oil of Calif. 66,100 According to esti- 168 Standard Oil of Ind. 573,700 mates, these agen- 166 Standard Oil of N. J. 584,700 cies accounted for 284 Standard Oil of Ohio 82,000 234 Standard Packaging 201,900 a total of more on WLOL's* Mr. Spinner 93 Stanley Warner 1,696,900 than $401 million 82 State Farm Ins. 2,292,400 in television billing last year. 14 Sterling Drug 13,296,500 The Marketscope measuring method 265 Stems Nurseries 114,800 basically involves "before and after" 129 Studebaker 1,094,000 telephone interviews in a test market. *300 SuCrest 44,000 The "on-the-air" plan focuses special 127 Sun Oil 1,168,100 attention on statistics concerning recall, exclusive, prize- winning 43 Sunbeam 4,376,100 attitude change and behavior patterns. 206 Sunkist Growers 315,700 In announcing the new system, called 214 Sunshine Biscuits 269,400 Video -Scope, Marketscope said one of 238 Sunsweet Growers 179,200 the major reasons agencies use it is 133 Sweets Co. of America 992,900 AIRWATCH that they seek a standardized approach 99 Swift and Co. 1,546,600 235 Technical Tape 189,200 to commercial measurement. The re- *270 Telex 106,800 search firm noted that evaluation sys- 112 Texaco $ 1,401,900 tems differ among agencies and often 301 Texize Chemicals 43,700 within agencies as among clients. 326 Transogram 22,300 Under the Video -Scope system, the 157 Travelers Insurance 643,800 agency, in cooperation with Market - 291 Tubular Textile Mach. 68,500 scope, places a special test commercial Just think 303 20th Century-Fox 41,400 with three TV affiliates of any one of 80 Union Carbide 2,451,300 the three TV networks. The stations what you can do 263 Union Central Life 116,800 are located in three different cities in with a radio station 146 United Biscuit 779,900 one of 14 markets. 92 U. S. Born & Chemical 1,723,800 During the on-the -air test, the sta- like this, *205 U. S. Gypsum 316,700 tions simultaneously "cut in" to a regu- *295 U. S. Industries 55,100 larly scheduled network broadcast at in selling the 144 U. S. Plywood 802,200 134 U. S. Rubber 982,300 a pre- arranged time and present the Twin Cities 95 U. S. Steel 1,616,300 test commercial in place of the regu- 115 U. S. Time 1,374,000 larly scheduled commercial. The test *316 United Vintners 30,400 commercial and the regular network 96 Upjohn 1,603,500 message feature the same product. A *322 Wallace & Tiernan 24,800 "cut -in" charge of approximately $ I00 *245 Walter, Jim 159,200 is paid to the station, and the switch 152 Wander 709,800 must be cleared before -hand with the 27 Warner -Lambert 7511,900 network concerned. *308 Washington, State of 35,700 Telephone researchers in the three *256 Waterman -Bic Pen 131,500 test cities contact a sampling of 200- *297 Webcor 47,300 300 viewers before the commercial's 158 Westinghouse Electric 642,700 a 202 Wheeling Steel 344,900 presentation and similar, but different, 181 Whirlpool 462,600 group afterward. A primary target of 344 Wiedemann Brewing 2,200 the researchers on the second set of EAP ST. PAUL 22 Williams, 1. B. 10,430,900 phone calls is data on attitude change *272 Williamson-Dickie 102,900 regarding the product advertised. At- 233 Wilson & Co. 203,700 tention is also directed at several other Wi..o *210 Wolverine Shoe 286,900 aspects of the commercial, such as *237 Wrather Corp. 183,600 audio and video recall. Radio around the clock 5,000 Watts 145 Wrigley 780,500 The regular evaluation of one com- 299 Wurlitzer 44,800 mercial involves just two sets of phone LARRY BENISON, President Wayne 'Red' Williams, 113 Xerox 1,387,200 calls, but the system can be repeated to Vice -Pres. 8. Gen. Mgr. Joe Floyd, Vice -Pres. *209 Young, W. F. 289,500 determine when a message has reached 228 Zenith Radio 221,500 Represented by AM its saturation point in a given market. RADIO SALES *New to network television. According to Robert E. Spinner, presi- -A MIDCO STATION

BROADCASTING, April 6, 1964 (BROADCAST ADVERTISING) 79 dent of Marketscope Research, the new tember, studies have been conducted TV measurement system can help an on several product groups including advertiser "determine how best to spend coffee, potato chips, mouth wash, hair his TV advertising dollar, and aid coloring and stomach remedies. markedly in developing new and more effective advertising themes." Mr. Spin- ner also noted that Video -Scope is ap- RAB's college plan plicable to radio and spot TV measurement, although, to date, it has been gets first subscribers used only with network TV commercials. WARM Scranton and WSBA York, Video -Scope can be used in either both Pennsylvania, became the first the "before and after" plan or in a commercial stations to underwrite the "delayed attitude system," which in- Radio Advertising Bureau's college volves evaluation of only those phone plan for a university radio station. l calls made after a test commercial has The two stations, both owned by the is Broadcasting Co., agreed 1 been presented. The service usually Susquehanna taken at a subscription rate based on to pay the nominal cost on behalf of Now - studies of 10 commercials. Basic charge Penn State University to receive the for the complete evaluation of one com- RAB's complete backlog of sales and Go Fully Solid State mercial at the 10 -unit rate is $2,650. research studies, as well as a weekly Mr. Spinner said the Video-Scope mailing of current materials. system was developed during two years The RAB said that the University of All Cameras of experiments with all types of TV Kansas has enrolled directly under the plan, which has been designed to in- For the first time, you can update your commercial evaluation-at a cost of more than $100,000. Since the new terest more college graduates in radio camera gear -all of it -to solid state system went into operation last Sep- sales careers. equipment. Tarzian set the standards for solid state television with the first studio camera to The time advertisers bought on network TV have all camera circuits completely transistorized. Now, Tarzian is first again TV INDEX LISTS THE PRIME-TIME PURCHASERS with a complete line of fully transistorized The Procter & Gamble Co. was the are for basic advertising time only and studio and remote cameras to meet all leading buyer of prime evening time do not include program openings and your programming needs -including the on the three TV networks during the closing billboards or promotional an- first quarter of 1964. according to an nouncements. outstanding new Image Orthicon studio analysis published in Network Adver- This marked the first time that Tele- camera (see it -try it at NAB) and the tiser Report, a service of Television In- vision Index has issued a cumulative 1 -inch vidicon, or 1.5" image pick -up dex Inc., New York. quarterly compilation of Network Ad- P &G program sponsorship totaled vertiser Report. Since 1962, the com- camera. 348 commercial minutes distributed pany has published semi -monthly anal- Common to this select line of cameras among 25 different programs and series yses of advance commitments for all is a versatile processing unit, thoroughly on ABC-TV, CBS -TV, and NBC -TV prime -time network programs in terms field- tested and in operation more than during the three -month period. Runner - of commercial minutes per program for up sponsors were American Home each advertiser. Jerry Leichter, presi- a year -a full year longer than any other Products Corp. with a total of 269 com- dent of Television Index Inc., said the available -and presently in use in major mercial minutes on the three networks report is considered valuable by ad- market stations with unqualified broad- and R. J. Reynolds Tobacco Co. with vertisers and agencies in checking ac- 2481/2 minutes on 13 programs. tual TV advertising commitments made cast quality performance. The compilation covers partial or com- by competitors. All Tarzian cameras bring you the plete sponsorship of network programs The list of the first 15 advertisers maintenance-free, economical operation between 6 and 11 p.m. during the first among 164 sponsors of prime network three months of the year. The totals time for the first quarter of 1964: of completely solid state circuitry-readily accessible on plug-in printed circuit Commercial Number of programs cards. All feature the same dependable Advertiser minutes and series by Networks performance and striking design that ABC CBS NBC broadcasters have come to expect -and 1. Procter & Gamble 348 5 9 11 2. American Home Products (2 divisions) 269 1 10 1 rely upon -from Tarzian. 3. R. J. Reynolds 2481/2 4 5 4 4. General Foods 216 4 15 1 5. General Motors (5 divisions) 214 8 2 9 6. Brown & Williamson 187 7 2 3 7. Philip Morris 176 - 8 8. Bristol -Myers* 167 3 10 5 9. American Tobacco 159 3 3 2 10. Gillette (2 divisions) 153 6 3 2 11. Liggett & Myers 138 6 - 3 12. Block Drug 118 12 6 3 SARKES TARZIAN 13. Colgate- Palmolive 117 10 1 6 14. Lever BROADCAST EQUIPMENT DIVISION Bros. 115 1 6 - 15. P. Lorillard 113 1 2 6 BLOOMINGTON, INDIANA Does not include 34 commercial minutes for Clairol Inc., a Bristol -Myers subsidiary.

80 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 ONE ORDER COVERS PANAMA CITY DOTHAN FORT WALTON BEACH TALLAHASSEE

316,000 WATTS OF FULL POWER enables you to place one order on WJHG -TV ... and cover key Dixie markets

which show population over a half million and buying income exceeding half -a- billion dollars annually!* WHY BUY ONE MARKET HERE? ANOTHER THERE? WING -TV booms out the clearest, sharpest pictures in black- and -white ... exclusive Color, too ... plus hand -picked network shows that deliver for you, hour after hour, day after day. So, get more for your money. Contact Venard, Torbet & McConnell, Inc., nationally ... or in the South, contact James S. Ayers Co., for choice avails.

W)HGTU PANAMA CITY, FLORIDA NBC /abc

'Sales L'acage:nent Raymond E. Carow, Managing Director

BROADCASTING, April 6, 1964 81 daytime programs will be dramatic or SRA clarifies stand documentary specials of primary interest to women. on ad clearing house Kimberly -Clark Corp., Neenah, Wis., through Foote, Cone & Belding, Chi- Station Representatives Association cago, has expanded its daytime sponsor- last week clarified its stand on the func- ship over NBC -TV with participations tion of a proposed central clearing in The Loretta Young Theater, and has house for commercial copy and prod- renewed sponsorship in Say When and uct claims. It insists that final author- Truth or Consequences. Kimberly - ity on commercial acceptability belongs Clark currently also has sponsorship in to the stations or networks themselves. You Don't Say! and The Match Game. Edward Codel, SRA president, in a Alpo Dog Food, marketed by The Al- letter to NAB Code Director Howard len Products Co., Allentown, Pa., has Bell, said "ultimate acceptance or replaced an order with NBC -TV's To- jection of any advertising must remain night and Today shows prior to a na- in the hands of the individual broad- tional campaign. Agency: Weightman caster." Mr. Codel's letter referred to Inc., Philadelphia. remarks Mr. Bell made in his initial address as code authority director in Louis Milani Foods, Los Angeles, Chicago (BROADCASTING, March 16). through its house agency, Golden Pick In that talk, Mr. Bell noted "we are Agency, that city, has purchased full now exploring the possibility of some sponsorship in ABC Radio's coverage sort of central clearing house for com- of the 1964 awards presentation of the mercial copy and some further means Academy of Motion Picture Arts and of checking supporting data in the area Sciences -10 p.m. EST, April 13. Com- of product claims." Also being actively mercials during the show will be for considered, he said, was "the possibility 1890 French Dressing. of establishing a scientific advisory Firestone Tire & Rubber Co., Akron, BEST WAY council to serve in a consulting capacity to the code authority." Ohio, has renewed one -quarter sponsorship in Championship Bowling TV se- Mr. Codel acknowledged that TO an ad- ries for 1964 -65 season on syndicated MEASURE visory office which would clarify code basis in 150 markets. TV program is interpretations to advertisers, agencies packaged by Walter Schwimmer Pro- RADIO... and broadcasters could be a real aid ductions, Chicago. Firestone agency is and could "eliminate many small prob- is with the new WLW "Radio Campbell- Ewald, Detroit. lems before they become large, expen- Value Yardstick " - developed by sive headaches." the Crosley Broadcasting Corpora- Also in advertising ... tion with the assistance 25 media of Business briefly ... New office Hanna -Barbera Produc- directors, plus reps and research tions, Hollywood -based producer of Colgate -Palmolive organizations. This simple, fast Co., New York, animated cartoon TV shows, has through Norman, Craig & Kummel, opened Chicago headquarters for a new method enables timebuyers to that city, has purchased sponsorship of commercial and industrial films divi- measure radio stations' qualitative The Tennessee Ernie Ford Hour, a one - sion at One East Wacker Drive. Ken value not hour NBC -TV and quantitative - on the color special to be tele- Drake, vice president in charge of sales, usual cost -per-thousand based on cast April 10 (8:30 -9:30 p.m. EST). The variety- heads the new office. audience numbers alone, but also comedy show will be part of a new campaign for Colgate's Spots available Beef Industry Coun- on eight other factors. It supple- fam- ily of Ajax products. Colgate said the cil of the National Live Stock and Meat ments an agency's normal proce- two -month drive will feature a heavy Board is offering a series of 10 TV dure of matching radio station schedule of network and spot TV. film commercials of varying lengths for local sponsorship by meat retailers. information to its client's needs. Wilson Sporting Goods Co., River Address: 36 South Wabash, Chicago. Another example of Grove, Ill., through Campbell-Mithun Inc., Chicago, and Goodyear Tire & Name change Klosterman, Kelly, Crosley 42 years Rubber Co., Akron, Ohio, through of leadership Young & Rubicam, New York, will co- sponsor the NBC -TV telecasts May 3 (4 -5:30 p.m. EDT) of the Tournament SEE THE 7 MEN of Champions golf tourney and June 20 (4 :30 WLW#RADIO -6 p.m. EDT) of the National from Open Golf Championship. Purex Corp., Lakewood, Calif., through CINCINNATI HAMILTON -LANDIS Foote, Cone & Belding, Los Angeles, Nation's Highest Fidelity Radio Station will sponsor Dinah Shore in a series of seven special programs & Associates, Inc. CROSLEY COLOR TV NETWORK -four 60-minute evening programs and three WLW -D WLW -I WLW -C WLW -T day- Dayton Indianapolis Columbus Cincinnati time shows -on ABC -TV during the PAGE 53 1964 -65 season. The evening broad- CROSLEY BROADCASTING CORPORATION a subsidiary of Arco casts will have a variety format; the

B2 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 puzzle: cycle -logical advantage

VP Art Elliott, Eastern Sales Manager of Harrington, Righter & Parsons, and last

of the rugged individualists, . is firmly wedded to the notion that in today's urban traffic a bicycle is the most efficient means of intra -city trans- portation. Irked by the guffaws that his theory evokes, he finally offered a small wager to scornful Rambler -owning VP John Dickinson, and the gauntlet was down. The course chosen was five miles along Madison Avenue. The adversaries were to start at 4 p.m. in opposite directions -the cyclist heading downtown from 125th St. in light traffic, the Rambler going uptown toward 125th St. in the teeth of the evening rush hour. When Dickinson reached his starting point, a cab driver made a U -turn which snarled traffic at that intersection for several minutes and enabled Elliott to complete one - eighth of his trip before the Rambler was even under way. After this things got worse. In fact, they were so bad that when Dickinson was stopped by a light after completing 1/6 of his trip, he was appalled to see Elliott coasting to a halt across the avenue. How many times will Dickinson have to increase his speed in order to finish ahead of his colleague? Address answers to: Puzzle #101, WMAL -TV, Washington, D. C. To reach every nook and cranny of the Greater Washington area in a split second, travel via WMAL -TV. Prime -time minutes on popular "News 7" (6 -7 p.m., Mon. -Fri.) and the follow -up "Comedy Hour" create traffic for client products. Ask Harrington, Righter and Parsons, Inc.

Puzzle adaptation courtesy Dover Publications, New York, N. Y. 10014 wmal-tv nr.:liru- SEE THE Evening Star Broadcasting Company WASHINGTON, D. C. WORLD'S FAIR AND Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. WASHINGTON, D.C., TOO

Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va. Ragan & Ross, Los Angeles advertising agency, has changed its name to R. M. FCC renews Klosterman Inc. The four partners are continuing as agency principals. OTA Highest figure Record total of 1,396 4 licenses TV commercials, 29 more than last MINN year, have been submitted by agencies Case -by -case examination klon and advertisers to compete for annual Soul.. Watertown DAKOTA Huron Marsha Clio awards of the American TV Com- of commercial practices Pierre Milc hell mercials Festival. Awards will be made Wort.lnelon Chamber late in New York May 15 with subsequent enlightens commission SIOUX FALLS showings of winners in Toronto June IOWAASheldon Spencer 4, St. Louis June 8, Chicago June 9 case -by -case approach to and later in Los Angeles. The FCC's the overcommercialization issue resulted last week in the license -renewal appli- Rep appointments ... cations of four stations being deferred. Two of the outlets are the only com- Katz Phoenix, Ariz.: H -R Represent- mercial VHF's in Birmingham, WAPI- atives Inc., New York. Put your thumb TV, licensed to Newhouse Broadcasting Kvoz Laredo, Tex.: Grant Webb & Corp., and WBRC -TV, of the Taft Broad- Co., New York. casting stations. The others are AM's -WQxt Atlanta on and ws!M Pritchard, Ala. All four li- the whole Agency appointments ... censes were up for renewal April 1. Dreyer's Grand Ice Cream Inc., San The commission wrote the Birming- Francisco, appoints Cancilla, Gore & ham stations asking for an explanation Sioux Falls Knapp Inc., that city. Media plans are of the apparent discrepancies between incomplete. the commercial practices they promised to follow and those that the renewal ap- Chef Pet Foods Inc., Delavan, Wis., plication indicated were actually fol- 98- county market producer of wet -type dog and cat foods lowed in the last three years. packaged in Saran wrap, names Klau- WAN-TV, in filing for renewal in Van Pietersom -Dunlap, Milwaukee. 1961, had said it would carry no more will Spot TV be used in key markets. than three spots in any 141/2 minute Helene Curtis Industries, Chicago, segment. But the commission reported- WITH JUST TV FACILITY! has named Fuller & Smith & Ross there ly found that the station exceeded the 1 to handle new hair conditioner, Quik- three -spot limit in from 20% to 25% of the 141/2-minute time periods. WITH FILM OR SLIDE! Care, and will be assigned other new 1 products now under development. WBRC -TV in 1961 said it would fol- Curtis drops Erwin Wasey, Ruthrauff & low the National Association of Broad- commercial code. However, the FROM 1 TV CAMERA! Ryan, New York. Spot TV will be used casters for upcoming Quik -Care campaign. commission reportedly said its analysis indicates that the station exceeded the Best -O Inc. has appointed S. Jacoby code limitations between 15% and 20% KELO -LAND TV's three transmitters, Advertising, Los Angeles, to handle of the time. advertising campaign for introduction Programing Questions Besides ques- operating as ONE station, give you of -Yum Pri dog and cat foods to South- tioning WBRC -TV about its commercial ern California, with a budget of $250,- complete, instant coverage of this practices, the commission asked the 000 for the year. Radio and TV will station about its programing. The be used, starting in May. whole major market! 284,800 tv commision noted that the station apparently failed to keep promises in the homes. And more of them watching Now it's real Barbie clothes area of local live programing. In addition, the commission referred KELO -LAND TV than all other Mattel Inc., Hawthorne, Calif., toy - to both stations a number of complaints it had received about their commercial stations combined. maker which devotes most of its advertising dollars to television-$7.9 million practices. this year out of a total ad budget of $9 The letters to the AM's requested 5 -STATE TELEVISION million -has added a line of girl's ap- clarification of their policies. A com- parel to its games and toys. Through mission official said WQXI'S stated policy a new wholly owned subsidiary, Mattel was much too vague to be meaningful. Fashions, the company will put Barbie And the commission wanted some ex- clothes for the 5 -to-12 age group on planation from WSIM about a proposal the market in to increase from 648 to 1,780 the num- CBS ABC time for the back -to- ts school buying in the fall. Barbie is the ber of spots it intends to carry weekly. KELO -tv KDLO -tv KPLO -tv name of Mattel's best -selling doll. The FCC announced it would take a (interconnected) As with Mattel toys, Mattel Fashions case -by -case approach to the commer- JOE FLOYD. President will Evans Nord, Executive Vice- Pres. & Gen. Mgr. be advertised primarily on TV. cialization issue when it abandoned its Larry Bentson, VicePres. Carson /Roberts, Los Angeles, will han- proposal to set commercial time stand- Represented nationally by N.B dle the advertising for the clothes as ards by rule. (BROADCASTING, Jan. 20). In Minneapolis by Wayne Evans well as the toys. The April 1 renewals- stations in Ala-

84 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 Everything for news on the air

AUDIO NEWS SERVICE

Only UPI provides the complete news package for broadcasters - newswire, newspictures, newsfilm and audio news service. UPI is foremost because it offers most in news coverage for radio and television. United Press International bama and Georgia -are the second sponsors operate. Each station, he the public reaction to the surgeon gen- batch to pass commission scrutiny since said, makes its own unique deals with eral's report in the previous two then. The first group involved stations advertisers. But he added that WPIX months. from Florida. Ten of them received generally has not found sponsors reluc- Precise March sales figures for the letters from the commission. tant to shift some of their money around two firms were not yet available, but if they can be shown they will benefit figures for February were supplied last from it. week by the Tobacco Tax Council. In Newspaper reps get Mr. Cash told the newspaper sales- statistics compiled for 47 states and the men that it was the responsibility of all District of Columbia, the council said media salesmen first to increase the that 1.706 billion packs of cigarettes hints from TV men size of the "advertising pie." Afterward, had brought in taxes of $88 million in he said, they can fight each other to see February 1963, while the same month this year saw 1.457 billion packs sold Frank Tuoti, advertising research who gets how much of the increase. for a total tax take of $81 million. and promotion manager of wPix(Tv) But Mr. Cash quoted statistics which New York, advised newspaper salesmen he said prove that the amount spent on last week to understand the characteris- advertising in recent years has not in- tics of their television competition when creased in proportion to the expanding Huntley removes name trying to sell against it. gross national product. He said that ad- Mr. Tuoti, Norman E. Cash, presi- vertisers must be persuaded to spend from new line of beef dent of The Television Bureau of Ad- more on advertising if they hope to in- vertising, and Dick Golden, director of crease their sales. Chet Huntley of NBC -TV's Huntley - market planning for CBS -TV, were In response to several questions by the Brinkley Report (Monday through Fri- guest speakers in one of a series of bi- newspaper salesmen, Mr. Golden said day, 7 -7:30 p.m. EST) has agreed with weekly conferences sponsored by the that TV ratings are "respected by so- the network to remove his name from New York American Association of phisticated people in television within promotional material for a line of beef Newspaper Representatives concerning certain limitations." from a farm he owns in New Jersey. the nature of television advertising He added, however, that some adver- Mr. Huntley will continue to market (BROADCASTING, March 23). tisers will disregard ratings in order to the beef, but the slogan, "Chet Hunt - Mr. Tuoti said that WPM attributes be associated with certain kinds of pro- ley's Nature Fed Beef," will be deleted much of its commercial success to a graming, such as documentaries, which from posters and advertising labels in thorough understanding and knowledge they feel add prestige to their product. stores and from stamps that were to of rate cards used by competing New imprint his name on the meat. The York stations. He said that about 500 agreement was reached after Cigarette sales rebound NBC -TV decided it would be contrary advertisers are catalogued at the sta- to good journalistic and business prac- tion and are contacted when an avail- in March for two firms tices for Mr. Huntley to have his name ability opens up at WPIX that is better connected with an industry that might than what a potential advertiser is us- Cigarette sales, which waned in Janu- figure in the news or that might dis- ing at another station. A thorough ary and February, seem to have picked courage a competing brand from adver- knowledge of rate cards is indispensable, up again. tising on the program. It was disclosed he said, so that a sponsor can be shown Annual stockholders meetings of that the beef industry's structure how he can drop one price or more of his Liggett & Myers and American Tobacco previously had been discussed by Mr. spots from a competing station, with- Co., two of the big six cigarette manu- Huntley on radio. out suffering loss of discount rates for facturers, heard reports from their re- NBC -TV emphasized that it had bulk advertising, and use the money for spective presidents that sales in March complete confidence that Mr. Huntley spots on wPix, thereby increasing his had ballooned to greater figures than could report impartially any news con- coverage. the same month in 1963. Both Zach cerning the meat industry. Newspaper salesmen, Mr. Tuoti said, Toms of Liggett & Myers and Robert could operate in the same way once B. Walker of American Tobacco noted, they understand how the special adver- however, that first quarter total sales tising packages between stations and would be down, apparently because of New firm to research Negro, Spanish markets

A new marketing research firm, or- EXPERTS SAY INVEST IN CITRUS NOW ganized to measure Negro and Spanish - speaking markets throughout the U. S., Employ your tax savings for additional income and appreciation. Profit two has been established in New York. The ways from steadily increasing annual crop returns and property values. We offer 10 acres or larger blocks in new plantings or bearing groves to meet firm, Selected Area Surveys Inc., plans your investment program; 29% down -with terms up to 10 years. Per acre net to specialize in consumer surveys, store yields of $500.00 are common. audits, consumer panel studies, motiva- Current grove programs, with substantial tax benefits, now warrant earnest tion research projects and opinion polls. consideration by individuals, family trusts, trust officers and diversification minded companies. Bonded professional management now allows thousands of absentee 011ie G. Crump, president of Select- investors to own approximately one quarter of all the planted groves in Florida ed Area Surveys, said last week that today. few studies of the Negro market have Our brochures clearly guideline costs, earnings, appreciation and tax shelter. been attempted. And he added: "Ne- Highest references available. groes, with 11% of the U. S. popula- Write now to: tion, comprise a consumer market Mark Woods, Chairman of the Board roughly the size of Canada's and one Don Boomhower, Inc., that will be growing rapidly in the next 1306 Main Street, Sarasota, Florida few years." The new firm is located at 640 Fifth Avenue, New York.

86 (BROADCAST ADVERTISING) BROADCASTING, April 6, 1964 I've nem.,u. the best albums playing one of "You are music." you for the wonderful Buffalo,. N.Y. Locpe letters to a machine?

where find out In listening trying to "I've been records " your your ijoyed ece your splen I can purchase Particularlysical Conn. I ngm adow" Devon, . Mass. "Would it be possible to obtain an album for private use? calike If so, original what would be the price ?" enjoyed your "I much, I would Traverse City, Michigan recording so a copy of " to obtain Warren, Pa. our fileName "fin supplied on request. your I "Where heard Ver can I buy May recordings some of May have wen ?" Your Worcester,orces d rc l lent s New Orleans, name on La. Máss.th of

tU m ?n

Certainly. When It's Programatic Equipment and It's Playing

/Il ull21V

If you've been resisting automated radio the 8 -hour 0- Vation Music tapes automati- service because you're afraid the music will cally; pre -selects other broadcast material have a "mechanical" tone -let the quotes (news, public service, commercials, etc.) and above put your fears to rest. automatically injects it at the times you select. They're typical of the fan letters stations are If you're interested in a romance between winning with 0- Vation Music, played on Pro - your station and Programatic, get in touch gramatic equipment especially designed to with Bob Fender. bring out its finest qualities. And 0- Vation Music sure has plenty! It's exciting and it's new and it's adult. It features the great talents of the R. E. Fender, V.P., Sales world in sparkling, original arrange- Programatic Broadcasting Service 229 Park Avenue South, New York 3, N.Y. ments. And it's exclusive to one station in each market. Sounds good, Bob; please send more facts.

Broadcasters are finding it an ideal NAME way (creatively and financially) to separate their AM and FM programming. STATION TITLE It gives them new programming -with- ADDRESS out additional personnel. For the Pro - gramatic equipment starts and stops CITY STATE

See us at the NAB Convention Suite 1206 Conrad Hilton Hotel THE MEDIA A stampede over KRLA's grave

Now in sight: the most complicated comparative

case in history, as 20 applicants file for

L.A. radio facility the FCC put up for grabs

Twenty applicants have filed for the of the 20 applicants stay in, the case Lions of the station. California Regional soon- to-be- silent facilities of KRLA Pas- could go on for years. A rough rule -of- Broadcasting Corp. filed two applica- adena -Los Angeles and have thus set thumb used by some Washington law- tions, one for an interim service-us- the stage for what could become the yers is that it takes at least a week of ing the KRLA equipment and location - largest, longest and one of the most FCC hearing for each applicant in a and another for a permanent license costly comparative hearings in FCC his- contested case. At that rate the hearing with new facilities and location. The tory. itself could last for six months. other interim operation bid came from The applicants ranged in character Add to that time the months of pre - Oak Knoll Broadcasting, a subsidary of and circumstance from entertainment hearing conferences, more months after the non -profit Broadcast Foundation of luminaries (Bob Hope, Nat King Cole, hearing for the preparation of the ex- California Inc., which wishes only to Art Linkletter) to the Bible Institute of aminer's report, still more months for operate the frequency until a permanent Los Angeles. Their programing propos- the scheduling of oral argument to the licensee is chosen, having no plans for als ran from music and news to the FCC, more months for FCC considera- filing an application for a regular license. reclamation of souls and their estimates tion and the unpredictable time it will Prelude to Pandora The commis- of first -year revenues from $1.6 million take for the inevitable appeals to the sion invited the deluge of applications to $85,000. courts, and the date on which a winner when it ordered that KRLA owner Don- KRLA's frequency of 1110 kc and its will emerge is beyond definite predic- ald R. Cooke to end the station's busi- location in the nation's number two tion. ness by May 1. The commission re- market make it the most desirable ra- In anticipation of an extended period fused to renew Mr. Cooke's license on dio facility up for grabs in years. before a final decision will be reached, the grounds that he had failed to meet Long Road Ahead if all or most two applicants proposed interim opera- his program proposals advanced when

The applicants for 1110 Los Angeles Arthur Hanisch (10 %) and Ben F. Smith (10 %) . Robert Morton (10% ) is owner of the Racquet Club, Palm IN EVERYBODY'S THE ACT BUT WEE BONNIE BAKER Springs. Robert Villaneourt (10 %) is Pasadena industrialist and a director of The outstanding feature of the 20 ap- Los Angeles and a consultant on broad- WIBC Inc., licensee of WIBC -Ant -rat In- plicants for the frequency (1110 kc) cast business acquisitions, is 50% own- dianapolis and WAIL -Tv Atlanta. James being vacated by KRLA Pasadena -Los er of American Pay -TV Corp., Los An- A. Boyle (5 %) is an attorney. Edwin Angeles is the vast broadcasting and geles, and 10% owner of Southern Earl (5% ) is former part owner of show business experience represented California Cable Television Corp., KwKw. Louis R. Vincenti (5%) and by the principals and their corporate which operates a community antenna Robert C. Mardian (5 %). applicants. Listed below are the appli- system in Thousand Oaks, Calif. Mr. Standard Broadcasting Co.: 50 kw cants, the proposed facilities, estimated Linkletter, radio -TV personality, is a fulltime. Revenue $1,500,000. Appli- first -year revenues, ownership and back- director of ETV station KcET(Tv) Los cation is to change facilities of Koss ground on the principals. Angeles. Mr. Saphier is 10% owner of (50 kw, 1020 kc daytime) for the full- Western Broadcasting Corp.: 50 kw Metropolitan Television and has 10% time Pasadena frequency. Standard is daytime, 10 kw nighttime. Revenue interest in the Mid -Ocean application, wholly owned by Storer Broadcasting 1,600,000. Principals: Bob Hope Gang, Tyre, Rudin & Brown have long Co. (25 %), Richard A. Moore (20 %), handled the legal affairs of entertainers Broadcasters of Burbank Inc.: 50 Edwin W. Pauley and Frederick Levy and other persons in show business. Mr. kw, fulltime. Revenue $510,000. Ap- Jr. (each L. 15% ), James Saphier Pauley is an influential Democrat and plication would locate new station in (7.5 %), Art Linkletter (5 %), G. Syd- wealthy oil man. Burbank where applicant now owns ney Barton (5 %) and the Los Angeles Crown City Broadcasting Co.: 50 kw KBLA on 1490 kc, 10 kw. law firm of Gang, Tyre, Rudin & Brown daytime, 10 kw nighttime. Revenue Radio Southern California Inc.: 50 (7.5 %). Mr. Hope, who needs no in- $1,397,000. Donald C. McBain (10 %) kw daytime, 10 kw nighttime. Revenue troduction, is 40% owner of Metro- is 41.8% owner of xrxo Tahoe Valley, $800,000. Applicant is owned 100% politan Television Co., licensee of KoA- Calif., Marshall S. Neal (10 %) is by former radio -TV personality and AM- Fat -Tv Denver and KOAA-TV Pueblo, former owner of xwxw Pasadena. Rob- dance band leader Horace Heidt. Mr. Colo., and is 40% owner of Mid - ert W. Breckner (10 %) is former pres- Heidt owns Lone Palm hotel, Palm Ocean Broadcasting, applicant for a ident (succeeding Mr. Moore, see Springs, a ball room in Van Nuys, new AM station in San Juan, P. R. Mr. above) of xrrv(TV) Los Angeles. Mac- Calif., and the Magnolia Publishing Moore, a former president of ttrrv(rv) donald Carey (10 %) is an actor. Co., a music publishing firm. BB BROADCASTING, April 6, 1964 he acquired in the station in 1959, that E. Lee dissenting. Voting for the rejec- The Broadcast Foundation which lost KRLA had conducted fraudulent con- tion were Chairman E. William Henry that first round is now seeking to oper- tests, and that the program logs sub- and Commissioners Rosel H. Hyde, ate KRLA pending conclusion of the mitted with the license renewal applica- Robert T. Bartley and Frederick W. coming comparative hearing and again tion had been altered to deceive the Ford. proposes to donate 80% of its revenue commission. The commission action The decision was based on the argu- to KCET. was upheld by the U. S. Court of Ap- ment that Mr. Cooke had "nothing to Programing Contrast The majority peals in Washington. assign unless and until the commission of the applicants for the future station Following the court decision KRLA renews its [Eleven Ten's] license." The have planned a format of music and was ordered off the air by last Dec. 27, commission said that this is established news, but a couple propose less com- but shortly before the deadline Mr. policy and that no reasons were pre- mon approaches. Cooke submitted, for commission study, sented to warrant a departure from it The Bible Institute of Los Angeles a proposal that would have made a gift (BROADCASTING, Feb. 24). described its planned operation as com- of sole ownership of KRLA licensee, The Dissenters Commissioner Cox mercial, but primarily ..." for the pur- Eleven Ten Broadcasting Corp., to the issued a written dissent which was pose of promoting the knowledge and above mentioned Broadcast Founda- joined by Commissioner Lee. Mr. Cox worship of God, the study of the Bible, tion of California. Consideration of said that in view of the intention of the and the saving of the lost in Los An- this proposal led to the present May 1 Broadcast Foundation to support the geles, Calif., and the whole world...." deadline for KRLA. educational KCET, it would have served California Regional Broadcasting Under the terms of the Cooke agree- the public interest to grant the transfer Corp. is seeking the frequency as an ment with the Broadcast Foundation, from Mr. Cooke. This action, Commis- outlet for civic and cultural program- the stock gift was free, but the founda- sioner Cox said, would not have altered ing with "a minimum of commercial tion would have had to assume $360,- "the main thrust of this proceeding, interruption." Howard F. Ahmanson, 000 in KRLA debts and a five- and- a -half- which was to terminate Donald Cooke's chairman of the corporation, is known year lease, valued at $90,000 a year, on broadcast authorization...." He char- for his active interest in, and financial the station equipment and site. The note acterized the denial of the transfer agree- aid to, education and the arts. Mr. on the debt and the lease were both held ment as perhaps exacting "an extra Ahmanson is a trustee of the National by Donald Cooke's brother, Jack Cooke pound of flesh or two by insisting that Cultural Center. David M. Crandell, (BROADCASTING, Dec. 23). The founda- KRLA must die and by leaving its fre- vice president, is chairman of the board tion said that it would donate 80% of quency to be fought over by those who of the Pasadena Playhouse. the first five years' profits to the opera- have been following these proceedings The various engineering proposals tion of educational station KCET(TV) on with rather ghoulish interest." Commis- likewise offer the contrast of extremes. channel 28 in Los Angeles by Communi- sioner Cox didn't view the assumption Proposed powers range from 500 w, ty Television of Southern California. of the debt to Jack Cooke as other than fulltime, to 50 kw, fulltime. But most This proposal was rejected by the the return of money loaned to KRI.A of the applicants propose to maintain commission on a 4 -2 vote, with Com- which was used to improve the station's the status quo on the frequency and use missioners Kenneth A. Cox and Robert competitive status. 50 kw daytime and 10 kw nighttime.

Voice of Pasadena Inc.: 50 kw day- F. Simmons, Michael M. Grilikhes, son Jr. (7.5 %), Seymour M. Lasar time, 10 kw nighttime. Revenue $750,- Joseph M. Dean, Don Belding, Gordon (6 %), Marie Fielder (10 %), Marjorie 000. Robert E. Lovett is president and D. Hawkins, Emmett McNair Pettis, Lawson (7.5 %), Nathaniel A. (Nat 8.33 %. There are 54 other stockhold- Harry H. Suker Jr., William J. West, King) Cole (5 %), Othelia W. Boger ers each having small percentages. Mr. Louis McNeil Ballard, James B. Conk - (4 %), Clarence M. King Jr. (4 %), Lovett is one -third owner and a director ling, Max V. Eliason, Marshal Sawyer Arnold Pike (3% ) and Daniel Russell of Boylhart, Lovett & Dean, Los An- and Edward J. Spillane (each 5 % ). Mr. (3% ). Nat King Cole is the singer and geles, an advertising and PR firm. Conkling is president of International owner of several music publishing firms Pasadena Civic Broadcasting Co.: Educational Broadcasting Corp. (Mor- and Mrs. Fielder is a director of Pacifi- 50 kw daytime, 10 kw nighttime. Reve- mon Church), licensee of international ca Foundation, licensee of KPFA(FM) nue $1,140,000. Mitchell B. Howe and station WRUL Scituate, Mass. Mr. Conk - and noncommercial KPFB(FM), both Peter Davis (each 35 %) and Edwin M. ling is former president of Warner Berkeley, noncommercial KPFK(FM) Dillhoefer and Dr. C. Hunter Shelden Bros. Record Co. and former vice pres- Los Angelse, and wBAI(FM) New York. (each 15 %). Messrs. Howe and Dill - ident of Warner Bros. Pictures Inc. Mr. Radio Station KCJH: 5 kw daytime, hoefer both have interests in interstate Simmons is sales manager of KFWB Los 1 kw nighttime. Revenue $86,000. Ap- trucking firms. Mr. Davis is 40% own- Angeles and 50% owner of Simpro plicant would change facilities of KCJH er of Pacific West Publishing Co. and Productions, acquisition of story rights (1280 kc, 500 w -D) Arroyo Grande, has interests in electronics firms. Dr. and development for movies and TV. Calif. Ownership is a partnership of Shelden is a neurosurgeon at Hunting- Mr. Belding is the retired partner of Christian Jacobson and Leslie Hacker. ton Memorial hospital, Pasadena. Foote, Cone & Belding and a director Hi- Desert Broadcasting Corp: 10 kw Charles W. Jobbins: 1 kw daytime of the Eversharp Corp. (Schick Razor unlimited. Revenue $85,000. Applicant only. Revenue $155,000. Application Co.). Mr. Grilikhes is 50% owner of would change facilities of KDHI (1250 would locate station in Costa Mesa - C/G Productions for movies and TV. kc, 1 kw -D) Twenty Nine Palms, Newport Beach, situated in Orange Mr. Maheu is head of Robert A. Maheu Calif., that community. county, south of Los Angeles. Mr. Job- Associates, Los Angeles and Washing- California Regional Broadcasting bins is one -third owner of KPER Gilroy, ton, an advertising and PR firm. Mr. Corp.: 50 kw unlimited. Revenue is an applicant for a new AM station in Eliason is a municipal judge. $600,000. Howard F. Ahmanson Grass Valley, both California. Pasadena Community Station Inc.: (33.34 %), Wesley I. Dumm (23.33 %), Orange Radio Inc.: 50 kw daytime, 50 kw daytime, 10 kw nighttime. Reve- William H. Ahmanson (28.33 %); 10 kw nighttime. Revenue $975,000. nue $775,000. James M. Woods Maurice D. Jameson, Stanley L. Hahn Frank W. Gay and Robert A. Maheu (15 %), Leonard Synder (8 %), Fred and David M. Crandell (each 5 %). (each 15 %); Stephen H. Clark, James W. Valentine (5 %), Belford V. Law- Mr. H. F. Ahmanson had extensive

BROADCASTING, April 6, 1964 Be $1,500,000. Application is for an interim operation only. Oak Knoll is The lawyers for KRLA applicants wholly owned by the Broadcast Foun- dation of California Inc., a nonprofit There are 19 law firms and law- A. Harry Becker, Washington; organization. Dr. Kenneth A. Har- yers retained to handle the legal in- KFOX Inc. wood, chairman of the department of tricacies of the 20 applicants in the McKenna & Wilkinson, Washing- telecommunication at the University of mad rush for the soon -to -be defunct ton; Western Broadcasting Corp. Southern Califorina, Los Angeles, is facilities of KRLA Pasadena-Los An- Charles W. Jobbins, engineer, pre- president and John P. Pollock, an at- geles. One application was prepared pared his own application. torney, is vice president and secretary- by the sole owner, who is an engi- Warren C. Zwicky, Washington; treasurer. Oak Knoll would donate neer. Standard Broadcasting Co. 80% of profits to educational station The attorneys and their applicants: Robert F. Jones, Washington; KCET(TV) Los Angeles. Welch, Mott & Morgan, Washing- Broadcasters of Burbank Inc. Topanga Malibu Broadcasting Co.: ton; Orange Radio Inc. Smith, Ristig & Smith, Washing- 500 w unlimited. Revenue $240,000. Steadman, Leonard & Hennessey, ton; Radio Southern California Inc. Station would be located in Topanga, Washington; Pasadena Civic Broad- Mallyck & Bernton, Washington; Calif., a Los Angeles suburb. C. D. casting Co. Pasadena Community Station Inc. Funk and George A. Baron are equal Haley, Bader & Potts, Washington; Kirkland, Ellis, Hodson, Chaffetz owners. Mr. Funk owns 12.5% of Crown City Broadcasting Co. & Masters, Washington; Radio Sta- KowL Broadcasting Co., licensee of Robert M. Booth Jr., Washington; tion KCJH. KDAY Santa Monica and KcOA(TV) Voice of Pasadena Inc. Lester W. Spillane, San Francisco; Corona, both California. Mr. Baron Dow, Lohnes & Albertson, Wash- Hi- Desert Broadcasting Corp. owns 20% of KSRF -FM Santa Monica. ington; Pasadena Broadcasting Co. Phillip G. Loucks, Washington; KFOX Inc.: 50 kw daytime, 10 kw Spearman and Roberson, Wash- California Regional Broadcasting nighttime. Revenue $840,000. Appli- ington; Pacific Fine Music Inc. Corp. (both applications). cation would change facilities of KFOX Pierson, Ball & Dowd, Washing- Frank Stollenwerck, Washington; Long Beach to those of KRLA. Owners ton; Oak Knoll Broadcasting Corp. Bible Institute of Los Angeles Inc. are Richard Goodman, Egmont Sonder - Fisher, Wayland, Duvall & South - Arnold, Fortas & Porter, Washing- ling and Mason Loundy, who also own mayd, Washington; Topanga Malibu ton; Goodson -Todman Broadcasting WOPA -AM -FM Oak Park, Ill., WDIA Broadcasting Co. Inc . Memphis, and KDIA Oakland, Calif. Hearing on translator holdings in banking, investment and in- urer of most of the Goodson -Tod- surance firms. He is a well -noted philan- man companies. Mr. Katleman is head not needed, FCC told thropist and among many activities in of Goodson -Todman's West Coast op- the arts and education he is a trustee erations. Mr. Forward is former vice WSPA -TV, Spartanburg, S. C., has of the John F. Kennedy Center for Per- president and general manager of KMPC questioned the thrust of the FCC's pol- forming Arts, Washington. Mr. W. H. and KLAC, both Los Angeles, and is now icy of denying VHF translator applica- Ahmanson also has large holdings in a communications consultant. Mr. Daly tions for an area which "is receiving banking, investment and insurance. Mr. is moderator of CBS -TV program satisfactory service from one or more Dumm, a long -time broadcaster, is sole What's My Line, a Goodson -Todman UHF television broadcast stations or owner of KXA Seattle. Mr. Crandell is production, and former ABC vice pres- UHF translators," unless a waiver of chairman of the board of the Pasadena ident in charge of news and public af- the rule can be justified. Playhouse. fairs. Mr. Harris is head of Louis Har- The Spartanburg TV's concern arises California Regional Broadcasting ris & Associates, public opinion analysts. from an FCC action which designated a Corp.: This application seeks an in- Mr. Adler is composer for Broadway, WSPA -TV application for a VHF (ch. 9) terim operation using the present facili- movies and TV. Messrs. Austin and Ste- translator, to cover the Beaucatcher ties Of KRLA. wart are executives in the Goodson - Mountain area of Asheville, N. C., for The Bible Institute of Los Angeles Todman organization. hearing. The commission said, in the Inc.: 50 kw daytime, kw nighttime. Pasadena Broadcasting Co.: 50 kw designation order, "that every effort Revenue $487,000. Ray A. Meyers is daytime, 10 kw nighttime. Revenue must be made to protect areas such as chairman of the board and James R. $1,600,000. Tribune Publishing Co. Asheville which appear to offer a Allder is executive vice president; there (20% ) ; Dr. James C. Caillouette, Ed- heightened potential for UHF expan- are eight other directors. The Bible In- ward J. Flynn, Gardner K. Grout and sion," even though the only local UHF, stitute, an evangelic organization, is Dean Sweeney (each 10 %) ; Frank J. WISE -TV (ch. 62), claimed no objection licensee of KBBI Los Angeles and KBBW Burke, Ann Libberton Davis, William to wsPA-TV's application. San Diego. R. Ewing Jr., James F. Hoffman and WSPA-TV, in requesting reconsidera- Goodson -Todman Broadcasting Inc.: Paul Titus (each 5 %) and others. tion of the commission action, said that 50 kw daytime, 10 kw nighttime. Reve- Tribune Publishing owns the Tacoma in its view the Asheville area did not nue $1,200,000. Mark Goodson and News- Tribune and is licensee of KTNT- offer such a UHF potential, and that William S. Todman (each 27 %); How- FM -TV Tacoma, Wash. there is sufficient ground for granting ard F. Todman (3 %) ; Harris L. Katle- Pacific Fine Music Inc.: 50 kw day- the waiver provided by the protec- man and Robert H. Forward (each time, 10 kw nighttime. Revenue $600,- tive rule. The station said that its de- 10 %); John C. Daly, Louis Harris and 000. Station would be located in Whit- sire to have a translator in Asheville is Richard Adler (each 5 %) ; Harold M. tier, Calif., a Los Angeles suburb. A. to regain a service area it lost when it Austin and Robert Stewart (each 4 %). Arthur and Jean E. Crawford (each moved its translator to Hogback Moun- Messrs. Goodson and Todman have 50 %). Mr. Crawford is owner of Kam- tain from Paris Mountain. equal ownership of a number of pro- FM Los Angeles. Mr. and Mrs. Craw- WSPA -TV further stated that if it duction companies and together own ford are partners in a real estate firm. doesn't operate the translator, Asheville 92% of KOL -AM -FM Seattle. Howard Oak Knoll Broadcasting Corp.: 50 viewers may have to pay a community F. Todman, William's brother, is treas- kw daytime, 10 kw nighttime. Revenue antenna system for the same service.

90 (THE MEDIA) BROADCASTING, April 6, 1964 LET'S TALK MOVIES! LAST YEAR WTIC -TV TELECAST 180 FEATURE FILMS NEVER BE- FORE SHOWN BY A CONNECTICUT TELEVISION STATION. 157 FEATURE FILMS NEVER BE- FORE SHOWN BY A CONNECTICUT OR A WESTERN MASSACHUSETTS TELEVISION STATION. NOT ONLY NEW, BUT FINE MOVIES, SUCH AS On The Waterfront ... Sayonara ... Man in the Gray Flannel Suit ... Ruby Gentry ... The Old Man and the Sea .. . The Bad Seed ... Duel in the Sun ... Battle Cry ... The Spirit of St. Louis ... No Time for Sergeants ... Hercules ... Atilla the Hun ... The Pajama Game ... A Face in the Crowd ... Kiss Them for Me ... Indiscreet ... The Gift of Love .. . Man in a Cocked Hat ... Home Before Dark ... Top Secret Affair ... Too Much, Too Soon ... The Lady Killers ... and more. THIS YEAR, WTIC -TV HAS CONTINUED TO ENCHANT ITS AUDIENCE WITH - Auntie Mame ... The Dark at the Top of the Stairs ... The Nun's Story ... Bachelor Party ... Cash McCall ... Ice Palace ... Marjorie Morningstar ... Tall Story ... The Fugitive Kind ... The Hanging Tree ... Happy Anniversary ... The Miracle ... Hercules Unchained .. . The Night Holds Terror... Thief of Bagdad ... Walk Into Hell ... Wonders of Aladdin ... Aphrodite with many, many more to come! WTICFor television leadership -TV3in movies, look to HARTFORD, CONNECTICUT REPRESENTED BY HARRINGTON, RIGHTER &z PARSONS, INC. BROADCASTING, Aprii 6, 1964 91 Schafitz's major concern was the UHF FCC kills WWIZ, WXTV(TV) station and that he became increasingly "embroiled" in its affairs. According to the commission, Mr. Schafitz devoted Cites unauthorized transfer, incomplete report himself exclusively to wwrz only for the first six months of its operations. His on Gully, but allows Schafitz to keep WFAR time at the Lorain station dwindled to 50 %, then to 10% or 20 %, then "final- The FCC has moved to strip Ohio wicz, in an initial decision handed ly, in May of 1960, to no time whatso- broadcaster Sanford A. Schafitz of two down last year, recommended granting ever," according to the commission. of the three broadcasting properties in the wwrz and WFAR and denying the The commission also asserted that which he has an interest and to prevent WXTV applications (BROADCASTING, Mr. Schafitz had not kept it fully in- the transfer of one of them. March 11, 1963). formed regarding the application to as- The commission denied the applica- The WFAR license was in jeopardy be- sign the license from himself to WWIz tions for renewal of license of wwrz cause of programing. The commission Inc. in 1959. Mr. Schafitz was quoted Lorain, Ohio, and for transfer of con- ruled, however, that the station's pro- as saying he was creating the corpora- trol of the station from Mr. Schafitz graming meets the needs and interests tion "to take advantage of its legal to the Lorain Journal. of Farrell and did not vary substan- rights and privileges which are well The commission also denied an ap- tially from the licensee's representations. known to the law." Actually, the FCC plication for a license to cover the con- Why the Trouble? The commission said, the purpose of the corporation was struction permit of wxrv(Tv) (ch. 45) turned down the application for the to provide the means for the Journal to Youngstown, Ohio, which Mr. Schafitz Youngstown station because the sta- provide Mr. Schafitz with funds for the owns jointly with Guy W. Gully. The tion had failed to disclose that Mr. UHF station, "in return for which the station is not on the air. Gully had been indicted on a felony Journal could obtain an interest in the The commission's decision, however, charge. However, it said this failure Lorain station without flagging the at- would leave Mr. Schafitz still a broad- need not prejudice Mr. Schafitz' other tention of the commission or its long- caster. It granted his application for applications since he didn't know of the standing opponent, Elyria -Lorain Broad- renewal of WFAR Farrell, Pa. indictment. casting Co." The commission denied the applica- The major issue in the commission's tions involving the Lorain station on order involved Mr. Schafitz's dealings Duluth channel 10 is the ground that an unauthorized trans- with Harry Horvitz, president of the fer of control from Mr. Schafitz to the Lorain Journal. The commission found open Journal had taken place. Mr. Schafitz that shortly after Mr. Schafitz put for applicants owns 55% and the Journal 45% of wwrz on the air in 1958 he and Mr. Wwrz Inc., the licensee corporation. Horvitz agreed to the formation of the The FCC announced last week that Hearing Examiner Chester F. Naumo- licensee corporation. In return for all it was sticking by its decision to deny the authorized nonvoting preferred to WDUI, Television Corp. the facilities stock (200 shares) and 45% of the of channel 10, Duluth, Minn., and it in- voting stock, the Journal paid Mr. vited applications for an interim opera- Schafitz a total of $56,000. tion of the VHF channel. EBS guide from FCC Money for WXTV The commission The commission rejected a petition said Mr. The establishment of local Schafitz wanted the money to by WDUL for reconsideration of a May in- help finance construction dustry advisory committees with- of wxrv, for 29, 1963, decision denying its applica- which he and Mr. Gully in the Emergency Broadcasting obtained a tion for additional time to complete construction permit in 1955. construction of wiYZ-Tv and System (EBS) is the responsibil- of a June ity The Journal did not press for full 25, 1963 acton deleting wtlYZ-TV's call of the chairman of the state ownership committee, of wwrz in 1958 for two letters and dismissing as moot an appli- an FCC release issued reasons, according last week says. to the commission. cation to transfer control of Wow. from The release, a It said the Journal series of questions didn't want to jeop- the estate of Louis E. Caster, L. F. and and answers ardize its then -pending on the EBS, states application to Bruce Gran, Ashley Robison, and Joseph that each State buy an FM station Industry Advisory in Mansfield, Ohio. Baisch to Producers Inc. Commission (This application was later chairman will dismissed) In the course of seeking an antenna nominate an "ex- and, the commission added, the Journal perienced" broadcaster site in 1959, control of WDUL passed to in each didn't want to give the Elyria -Lorain market within his Trans -America Television Corp., con- state to serve Broadcasting Co. [swot.] "with which as chairman of each local com- trolled by Ashley Robison, a broker en- the Journal's relations were not alto- mittee. gaged to find the site. Subsequently, an gether amicable," an opportunity to Other items application by WDUL to modify its per- detail the steps re- force a lengthy hearing. quired for becoming a member mit to specify the resultant site was of Examiner Naumowicz had held that the EBS, how denied in a June 13, 1961 initial deci- the Department of the evidence concerning the operations Defense is assisting sion and upheld in a July 30, 1963 in establish- of Wwrz Inc. indicated only that the de- ing fall -out protection cision on the ground that and emer- Journal took the steps "necessary to there had been gency power an for selected stations. safeguard its investment." The commis- unauthorized transfer of control. EBS is the successor to the sion, however, said that the corporate Following a May 13, 1963 hearing, Conelrad program. It was or- structure of Wwrz Inc. "constituted a the commission concluded that due to ganized on an interim basis last device whereby the Journal could and willful misrepresentation and unauthor- July and was made effective on did exercise control over the corpora- ized transfer of control, WDUL Televi- a permanent basis in January. The tion and that the functioning of that sion Corp. did not have the requisite system is basically for standard structure indicates that effective con- character qualifications to be a licensee, broadcast stations, but FM and trol did not remain with Schafitz but consequently disqualifing its additional TV stations may be used. passed to the Journal." time application, the transfer of control The commission said that Mr. application then being dismissed.

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BROADCASTING, April 6, 1964 93 activities of the past several weeks, which have included meetings with all Rules of the game the national syndicated ratings services," Mr. McGannon said. "There is a growing body of feeling which indicates that our purposes are being realized, targets are being met, and that for audited ratings the productivity of all the participating members of the industry has been outstanding." Broadcast Rating Council tells researchers what The announcement followed a council meeting Tuesday in New York. The win and keep session also heard reports by Mr. they must do to accreditation Beville, Julius Barnathan, vice president and general manager of ABC -TV, and A. Goldberg, research The Broadcast Rating Council made Bureau, Hooper, Nielsen, Pulse and Melvin NAB vice president, on activities of the com- public last week its long- awaited Sindlinger-have agreed to participate. standards for broadcast rat- mittee on national TV audience meas- "minimum Next: Special Standards The coun- urements, research committee research" and the procedures for its the NAB ing cil is now beginning to draft standards and committee on local audi- of ratings services. the TV accreditation for nonsyndicated firms that do broad- measurements. The council announced at the same ence cast research work on a special- assign- How to Apply The accreditation it had authorized three ac- time that ment or local or regional basis. These procedures provide that applications counting firms to begin "immediately" be include Politz, SRDS Data, Trace, made in writing to the council (429 to audit rating services using "various Trendex and Videodex. Lexington Avenue, New York). various markets." This field work, ex- When Hugh M. Beville Jr., NBC vice presi- the applicant has met preliminary re- pected to last six to eight weeks, is a dent for planning and research, heads quirements, the council's executive di- sort of test run to confirm auditing pro- the council's committee to develop rector, Dr. Kenneth H. Baker, issues cedures, get a better line on costs, etc. a procedures and standards for these "certificate of application for accredita- It will be followed, the council said, "nonregulars" (BROADCASTING, March tion." After "at least one audit" Dr. by "a continuing audit [that] will go on 23). The council hopes that this work Baker makes his recommendations to indefinitely." Council officials said they may be completed by about midyear. the council's hope to launch the continuing audit board of directors, which On the committee with Mr. Beville are may grant accreditation or request July 1. William Weilbacher of C. J. LaRoche more information. The preliminary audit is specifically & Co., representing the American As- If a service is refused accreditation testing procedures for auditing the sociation of Advertising agencies; Ed- it must be told why. Then it has 30 diary, personal -interview and telephone- ward Codel of the Katz Agency, repre- interview techniques of broadcast audi- days to supply additional information senting the Station Representatives As- request Cost the run is or a hearing. ence research. of test sociation, and Richard Forsling of CBS. estimated at about $14,000 and will be Procedures for revocation or suspension paid by the council. The ratings serv- In announcing details of the new of accreditation include notifi- minimum cation ices themselves will be assessed the standards and procedures of the service, submission of costs of the continuing audit when that and the launching of field work by audi- comments or explanation by the serv- tors, gets under way. Donald H. McGannon of West- ice, further investigation, and a hear- The Criteria The minimum stand- inghouse Broadcasting, chairman of the ing if the service asks for one. If the ards are those deemed "necessary to rating council and of the National As- service's alleged violations are "of a meet the basic objective of valid, reli- sociation of Broadcasters Research nature that affects the basic reliability" able and effective broadcast audience Committee, said that "substantial strides of its broadcast ratings, the council measurement research." and progress" have been made. may suspend accreditation pending final They govern "the quality and integri- "We are greatly heartened by the outcome of a hearing. ty" of ratings services and their opera- Hearings will be before a panel of tions and specify detailed information three members of the council board, that the participating services must with the council's executive director make available-and the form in which and the service both free to be repre- it should be presented -to their sub- FM awards to be made sented by counsel, to present evidence scribers, to the council and to the coun- and cross -examine witnesses. The panel cil's auditors (text of "minimum stand- The National Association of then presents its findings to the board, ards" is printed on page 177). FM Broadcasters announced that the executive director and the service. The standards developed thus far are "major" awards for FM radio sta- Either the service or the director may those applicable to all ratings services, tions excelling in entertainment, file exceptions within 20 days or ask for regardless of the methodology they use. news programs, community serv- oral argument before the board, or Specific standards for different meth- ice, education and the most out- both. odologies will be developed "over a standing technological contribu- The council's final decision may be period of time" and will be discussed tion in the industry will be made to grant, deny, affirm or revoke ac- with the affected services as enacted. for the first time this year. creditation, or to suspend accreditation "Substantial" compliance with the The exclusive awards program, pending modification of practices by minimum standards, including submis- coming on the 25th anniversary the service. Revocation requires con- sion to audit, is required for accredita- of the first regularly scheduled currence of two- thirds of the board tion by the council. The procedures FM broadcast from Alpine, N. J., members. Administrative costs of hear- make plain that nonaccreditation can- has tentatively been set for July ings are to be shared equally by the not keep a firm from conducting and 18, at a location to be announced. council and the service involved. selling broadcast research, but all major Except for the final ruling, informa- national services- American Research tion brought out in hearings and other 94 (THE MEDIA) BROADCASTING, April 6, 1964 aF',l'LI.VH{'.15C4

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BROADCASTING, April 6, 1964 95 proceedings is to be kept confidential, period," or a yearly turnover of 20% sion of Alaska. Mr. Shaw said that but the service involved is free to waive of the sample. Nielsen anticipates an initial coopera- this requirement. Part of the rise in cost, it's under- tion rate of approximately 80% among Promotion Discipline The proce- stood, is attributed to the plans for the predesignated basic households. dures also stipulate that "the manner continual revision of the NTI sample. Nielsen said this is based on the "sub- in which a service advertises, promotes According to Nielsen, a letter, mailed stantial number of sample home re- or otherwise publicizes itself as having to clients by Chat Shaw, executive vice placements already made." received either accreditation or a certifi- president, noted that "a sample mainte- Though added costs of the continual cate of application for accreditation nance program, built into the sample "forced" sample turnover have contrib- shall be subject to the approval of the design itself, provides a means for keep- uted to the NTI price increase, costs council. Under no circumstances shall ing the NTI sample current with respect for the initial sample changeover that a service indicate that the council in to new construction, demolition, growth will be telescoped for completion with- any way guarantees the accuracy of in TV set ownership and population in two years will not be passed on to any rating or other broadcast audience shifts." clients, Nielsen said. measurement information." The new NTI sample will include the The company also noted that after Members and observers at last Tues- mountain time zone in order to present having held the price line for the past day's session were Chairman McGan- a "proportional" sample of all conti- five years, it was "not pleased about the non, Dr. Baker, Messrs. Barnathan, nental U.S. households with the exclu- need for a price increase." Beville, Codel, Goldberg and Weil - bacher, and Norman Cash and Lee Aarons, Television Bureau of Adver- tising; Edwin Bunker, Radio Advertis- Sindlinger computer surveys out ing Bureau; Philip Cohen of Sullivan, Stauffer, Colwell & Bayles, representing the AAAA; Daniel Denenholz of Network and Detroit market radio listening figures the Katz Agency, representing SRA; William Green, CBS; William D. Kist- are issued within a week of each other ler, Association of National Advertisers; Willard Schroeder of WOOD -AM -TV Within one week of each other, Sind - stations. The FM audience dial setting Grand Rapids, Frederick Houwink of linger & Co., Norwood, Pa., issued the remained constant for from 12.2 to a WMAL -AM -TV Washington, Bennett first network and the first market radio high of 18.4 average quarter hours lis- Korn of Metromedia and Simon Gold- listening surveys extracted from a com- tened per person over the 18 -hour span man of WJTN Jamestown, N. Y., all puter. (from 6 a.m. to midnight). AM listen- representing NAB; Ray Anderson, Mu- The network survey was issued ing ranged from 9.1 to 13.1, although tual; Vincent Wasilewski, NAB, and March 25; last week the first market they had by far the largest number of Douglas Anello of NAB, assistant sec- study-Detroit -was being readied for listeners. retary of the council. distribution to subscribers. The average person in Detroit lis- The Detroit study was based on tens to 1.32 stations a day. 2,568 telephone interviews (1,169 Each of the radio ratings contains males) during the last three months of eight tables. The first five are varying NTI subscribers 1963. breakdowns of the weekday-from the Within the next two months, Albert over -all 18 -hour, 6 a.m. -midnight cover- E. Sindlinger said last week, he hopes age to the five -hour prime time aver- pay more in July to have a similar study on Detroit's TV age from 7 p.m. to midnight. Each of viewing and newspaper and magazine these tables covers the average quarter Nielsen says 7.5% price reading. hour percent of individuals listening by Much Information All this data, station, number of individuals listening hike needed; turnover of plus demographic characteristics of each and share of individual listening, all by respondent, including car ownership, station. Also itemized are the average sample complete by '65 are available, Mr. Sindlinger says, from number of quarter hours of listening by the same interviews. sex, by share, by computed total num- The total information is entered on ber of adult listeners, by range of adult A. C. Nielsen last week announced IBM cards, and is obtainable virtually listeners (by upper and lower limits changes for its National Television In- overnight, he explains. using standard deviations). Each of the dex, including a complete sample turn- Radio reports for Los Angeles, New listings is by station. York, over by 1965 (CLOSED CIRCUIT, March Philadelphia, Washington, Dallas Table 6 presents rating and share 30) and a price increase of about 7.5% and Atlanta are scheduled to be issued data per station by 15-minute periods, weekly effective in July. after next week, Mr. Sindlinger averages by the hour, and averages by announced. segments of the day. Table 7 is a list- Nielsen said the raise in price for Among the interesting findings in the ing of radio listening by location NTI was necessary to meet "rising costs (at Detroit study: home, in automobile, and all other generally [and] service revisions con- From 7 a.m. to 8 a.m. on a quar- places). Table 8 is a comparison of sidered essential in today's demanding ter-hour basis, 737,000 people listened station standings based on ranges research environment." of Among NTI cus- to their radios. Of these, 417,000 lis- adult viewers. tomers are the TV networks and top tened at home, 308,000 in autos and In connection with this last table, Mr. advertising agencies (or TV adver- 14,000 in other places. The extra 2,000 Sindlinger said that he tisers). would back is attributable to duplicated listening legally any subscriber using this rank- It was noted that the turnover in the (beginning at home and continuing in ing in advertising or promotion. He NTI sample will be followed by "syste- the car). emphasized that the information must matic forced sample replacement which The four independent FM stations be used exactly as it is spelled out in will turn over the NTI sample com- in Detroit had more steady listeners the table. pletely during each subsequent five -year across the day than any of the standard Year's Study The new Sindlinger 96 (THE MEDIA) BROADCASTING, April 6, 1964 Now: stop motion for the Ampex VR -660

The world's finest portable VTR now has stop has anything to do with tape movement or posi- motion. Just a flick of the wrist and you can hold tion is mounted to it (so all critical tolerances on any field. And stop motion is just another of can be referenced to a common surface). This the many reasons for adding the VR -660 to your casting is all important. That's why we make it mobile unit. The VR -660 has a low tape speed - out of the most rigid, rugged cast aluminum 3.7 ips. So you get up to five hours on one reel available. The VR -660 is also fully transistor- of tape. The VR -660 meets all FCC broadcast ized. Result? It stays up when the others go standards. And it's the most rugged little VTR down. Weight? 96 pounds. Price? Just $14,500. that ever joined a mobile unit. The backbone of See it in action at NAB. Or write Ampex Cor- the VR -660 is a single, unit -designed casting at poration, Redwood City, California. Worldwide the center of the machine. Every assembly that AMPEX sales and service. Term leasing and financing.

BROADCASTING, April 6, 1964 97 individual market report on radio lis- he was an applicant for a TV station in mission must be able to rely "unequi- tening was framed after a study begin- San Antonio. The commission, in 1956, vocally" on an applicant's financial ning last January, Mr. Sindlinger said. denied Mr. Davis's application for lack showings. During this time he conferred with 73 of financial qualifications. At the same Hire Someone "Unfamiliarity with individual advertisers, agencies, stations time, however, it said he had concealed, accounting and bookkeeping procedure and networks, station representatives. misrepresented or lacked candor regard- cannot mitigate an applicant's high re- The project was formulated last Sep- ing his financial condition to such an sponsibility for accuracy and disclosure tember (BROADCASTING, Sept. 23, 1963), extent that no confidence could be in the sensitive area of his financial with interviewers beginning work in placed in his showing. qualifications," he commission said. It October. Renewal Applications In 1959, the added that if an applicant lacks the nec- Under direct lease to the Sindlinger commission set for hearing Mr. Davis's essary expertise, he should hire some- organization is an IBM 1620 computer applications for renewal of the AM and one who has it. (at a cost of $7,800 a month). Through FM stations. The key issue was wheth- FCC Chairman E. William Henry the storage of the information from the er he misrepresented or withheld facts dissented to the decision. He said Mr. interviews in computer memory cells, or lacked candor in the television pro- Davis had made misrepresentations to recall and comparisons can be made in ceeding. the commission and that these could not minutes. In its decision, the commission held be attributed to his inexperience in ac- that Mr. Davis in the TV proceeding counting and bookkeeping. "was guilty of careless and irresponsi- Regarding the passage of time, Mr. ble submission of financial informa- Henry said: "Nor do I think we can FCC lets Davis off tion." But the commission attributed properly 'forgive and forget' simply be- this to Mr. Davis's "abysmal lack of cause the matters in question occurred hook after 10 years accounting knowledge" and his "inept- some 10 years ago." He said Mr. Davis ness and lack of understanding." The had not persuaded the commission of commission said it didn't believe Mr. his "present reliability and candor." The tortoise -like pace at which the Davis attempted to deceive it. FCC sometimes moves can occasionally The FCC added that "the pro- work to the benefit of a licensee. tracted time period which has occurred This was the case with KMAC and since the matters in question took place NAEB plans to link Kiss(FM) San Antonio, whose owner, [1953 and 1954], constitutes an addi- Howard W. Davis, has been in difficulty tional reason for our decision...." The with the commission since 1956 be- commission also held that Mr. Davis educational radio cause of events that occurred in 1954. had operated his stations in a satisfac- The commission last week renewed tory manner in the intervening years. A plan to link noncommercial radio the licenses of the two stations, at least But the commission also emphasized stations in a nationwide educational in part because 10 years have passed that it feels "an applicant's financial network was announced last week by since the alleged offenses occurred. qualifications are one of the most im- the National Association of Educational Mr. Davis's problems stemmed from portant facets of his qualifications to be- Broadcasters. 1953 -54 comparative hearing which come a a in licensee" ... and that the corn- The NAEB during the next nine months will use a $65,895 grant from the U. S. Office of Education to study the feasibility and scope of the pro- The posed Educational Communications It's Here! Easiest-To-Use, System. A national advisory committee last week announced the appointment Best Organized Hi- Quality of Jerrold Sandler, on leave from the University of Michigan, as ECS project director. Theodore Conant, a consult- Pró.duction Music Series ant with the National Film Board of Canada, was named associate project In Broadcç director. They will have offices at NAEB headquarters in Washington and Save ) m seleCg background music at noncommercial educational station by at no tile` h- button selection. wRVR(FM) New York. ilgs The idea for the ECS was originally S1 ers u a i 'Le of cl ssifications, frorrh MOM ro' to a l>4,Show M , i planted at a meeting of NAEB and other educators last summer. Besides ohigi p you.,!ñÌ u,;, :?i!KO use .1 n <, A:I live programing over the network, ECS ,1 lice1ì ,eota ,r, ,, would provide member educational in- Vhd at n stitutions with a variety of nonprogram- ,,f.:) ®suranc swith ing services through cooperative action, ì411 , igh Figtityl ding such as research and dissemination of

í pmelpecially created & recorded by educational information. Mr. Sandler üd 8410P our needs. said last week that the network would 1fß GET YOUR FREE DEMONSTRATION "tie together the brainpower of the DISC TODAY. WIRE OR WRITE: country in a direct way." But he noted that the final realization of the network is "way in the future." As plans now stand, the initial net- CAPITOL LIBRARY SERVICES work tieup will be restricted to the East and the Midwest, though it is HOLLYWOOD AND intended VINE, HOLLYWOOD, CALIFORNIA eventually to cover the entire country,

98 (THE MEDIA) BROADCASTING, April 6, 1964 APEX CORP. 1964

Funny that nobody's been able to duplicate the Mark IV

It's certainly not for want of trying. Since Marconi intro- Marconi has been radically improving it. Long -lived silicon duced the first 44 inch Image Orthicon camera, everybody rectifiers have replaced selenium units in the power supply. and his brother have been trying to catch up. A thousand The iris system is virtually jam -proof. A shielded yoke keeps Marconi 44' cameras have gone into service in 38 countries. the camera in focus even if there's magnetic interference. The Mark IV has literally become the world's standard tele- A solid-state head amplifier has been added. And the Mark vision camera. And for good reason. It's the camera that IV is now instantly switchable from one world standard to improved picture quality 50 %. It was the first camera to another. In short: by the time somebody makes a camera make it possible for the cameraman to concentrate entirely as good as the 1959 model Mark IV, they'll have the 1964 on composition and focus -and leave all other functions to model to contend with. And that goes for the whole line of the control room. Another first: once you set it up it stays Marconi specialties: vidicon telecine equipment, switchers, set up. Little wonder that a lot of people have been trying color cameras, and closed circuit vidicon cameras, accesso- to duplicate it. But there's one hitch. While the others have ries. Distributed by Ampex Corp., Redwood City, California. been trying to build a camera as good as the Mark IV, AMPEX Worldwide sales and service. Term leasing and financing.

BROADCASTING, April 6, 1964 99 and even beyond. ECS hopes to estab- Detroit, wscw Saginaw, w.iBM and the former advertising manager of lish links with the Canadian Broadcast- WBBC(FM) Jackson, all Michigan; Philip Morris. Mr. Bowman retains ing Corp. WTOD and WTRT(FM) Toledo, Ohio; WLTN Littleton, N. H. WMOU is full- The initial study announced last week WJVA South Bend and wiou Kokomo, time on 1230 kc with 1 kw day, 250 w will include a nationwide survey of edu- both Indiana. WTRX, founded in 1947, night. WMOU -FM operates on 103.7 me cational radio needs. ECS at the begin- operates full time on 1330 kc with 5 with 10 kw. Broker was Blackburn & ning will include only those educational kw day and 1 kw night. Broker was Co. stations connected with colleges and Edwin Tornberg & Co. universities, but it is planned that the KCAR Clarksville, Tex.: Sold by Mau- Kixz Amarillo, Tex.: Sold by Jay network's programing eventually will be rice Wooley and group to James N. J. Schatz Raymond Ruff and as- available to all noncommercial stations. G. to Mitchell of Marietta, Ga., for $40,- sociates for $237,500. Mr. Ruff's group 000. KCAR is a daytimer on 1350 kc NAEB now has a "tape network" of owns KTRN Wichita Falls, KELI Tulsa with 500 w. Broker was Blackburn & 100 educational stations that more than and KHo° Fayetteville, Ark. Mr. Schatz Co. subscribe to tape programing from the is vice -president- manager of WYNR Chi- educational organization. cago, a McLendon station. Kixz op- KJKJ Flagstaff, Ariz.: Sold by Joseph erates fulltime on 940 kc with 5 kw L. Patrick and Joseph Brandt to Char- les L. and Rosemary Foster for $44,- day and 1 kw night. Broker was Black- Changing hands burn & Co. 500. KJKJ operates fulltime on 1400 kc with 250 w. Broker was Wilt ANNOUNCED The following sales of WHYE Roanoke, Va.: Sold by Joseph Gunzendorfer & Associates. station interests were reported last week Mullen and J. Mack Aheron to Edwin subject to FCC approval: Doyle, Homer Quann and Justin Dove for $147,000. Messrs. Doyle and Mutual adds 3 stations WTRX Flint, Mich.: Sold by John Quann are employes of wsvA- AM -FM -Tv Lord Booth to Robert E. Eastman Co. Harrisonburg, Va.; Mr. Dove is a Har- to affiliate lineup for $345,000. Eastman is a station rep- risonburg businessman. Mr. Mullen Mutual last week announced that resentative firm with headquarters in continues to own want-Am-Fm-Winston- WJUN Mexico, Pa.; WEIC Charleston, New York. Robert Eastman, president Salem, N. C. WHYE operates daytime Ill., and WDOT Burlington, Vt., all for- of the company, said the station would only on 910 kc with 1 kw. Broker was merly independent, are now affiliated be operated as a wholly owned subsid- Blackburn & Co. wtih MBS. iary and would be used as a training WJUN, which on 1220 kc ground for salesmen. Mr. Booth is WMOU -AM -FM Berlin, N. H.: Sold operates head of Booth Newspapers, which also by John Bowman to Thomas Christian- with 1 kw daytime, is owned by Lewis- own or control WJLB and WMZK(FM) sen for $89,570. Mr. Christiansen is ton Broadcasting Co. WEIC, owned by Friendly Broadcaster Inc., operates on 1270 kc with 1 kw daytime. WDOT operates on 1400 kc with 1 kw day and 250 w night. The station is owned by Hunter Broadcasting. Look for the Blackburn men at the WJHG -TV will appeal suit

WJHG -TV Panama City, Fla., will ap- N.A.B. CONVENTION peal its suit against a community antenna television system to the Florida We invite you to visit our superior court in Tallahassee, a spokesman said last week. Raymond E. Carow, general manager and managing director, said the HOSPITALITY SUITE station has been seeking an injunction for unfair competition against Florida at the Essex Motor Inn Antennavision Inc. "on the basis of prior contracturai rights" to its pro- 8th and Michigan Avenues graming. A circuit court in Panama City dismissed the case late last month for failure to show cause for action (BROADCASTING, March 30).

Roper report sent BLACKBURN & Company, Inc. RADIO TV CATV NEWSPAPER The Television Information Office of BROKERS the National Association of Broadcast- NEGOTIATIONS FINANCING APPRAISALS ers is sending to all TIO sponsor stations a of six WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS set slides with accompany- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph ing manuscripts concerning the latest lack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Roper report on public attitudes toward Joaph M. Sitrick Hub Jackson John C. Williams Bank of America Bids RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. mass media. The report includes data FEderal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. showing that television has supplanted Financial 6 -6460 CRestview 4 -8151 newspapers as the most popular source of learning the news.

100 (THE MEDIA) BROADCASTING, April 6, 1964 .HP, CvwP. 1964

How do you improve the industry's finest line of audio products? Add to it.

At NAB Ampex will be introducing three new the Ampex 352, reproducer for monophonic or products plus a spot announcer concept so revo- stereophonic sound. The Ampex 354, recorder/ lutionary we're not saying a word about it until reproducer designed for stereophonic sound. NAB: the CL -10, a completely new communica- The Ampex 602, professional quality portable tions-logging recorder; the PR -10 -4, a four -track recorder /reproducer. The Ampex PR -10, suit- version of the PR -10; and the MR -70, the ulti- case -size recorder /reproducer with capabilities mate in master recording. These are just three of a studio console. The Ampex 3200 duplica- additions to the Ampex line -the only recorders tor, master /slave combination for high quality, and tape duplicators that have proven them- low -cost tape duplicating. The Ampex PD -10, a selves in practically every broadcast and record- compact, inexpensive tape duplicator. Plus the ing studio in the world. The finest and most finest in professional and master recording tape, complete line in the business. There is the by Ampex, the world leader in magnetic record- Ampex 351, standard of the broadcast industry; AMPEX ing; Ampex Corporation, Redwood City, Calif.

BROADCASTING, April 6, 1964 101 tion of Los Angeles. hearing: No results Yes and No In general, witnesses Another STV argued about pay TV and whether it would be a good or a bad thing for Pay TV situation in California continues in confusion; California citizens, rather than the specific STV -PT&T contract. One side Public Utilities Commission asks for briefs in 10 days urged giving pay TV a chance to show whether it is good or bad. The other side argued that the people be permitted Whether the California Public Utility PUC authority? to express their wishes at the ballot Commission should approve, deny or Is the STV -PT&T contract a prop- box before a pay TV service is given postpone a contract between the Pacific er one, which would protect the inter- the opportunity to establish itself in Telephone & Telegraph Co. and Sub- ests of the telephone company and its the state. scription Television Inc. was argued other customers, primarily those who One of those speaking on behalf of Wednesday (April 1) at a PUC hear- use it for person -to- person telephone pay TV was Paul R. Bartlett, a former ing in San Francisco. The 90- minute conversations? station owner and operator until 1959, session, virtually a carbon copy of the Does PUC have the authority to when he sold KFRE -AM -TV and KRFM one held a week before in Los Angeles delay its decision until November? (FM) (now KFRE -FM) Fresno, Calif., (BROADCASTING, March 30), was again On the last point, Mr. Bennett ob- and retired from broadcasting. Speak- conducted by PUC President, William served that if the commission has the ing as a private citizen, with no finan- M. Bennett, and the commission's ex- right to delay a decision until Novem- cial interest in STV or any pay TV aminer, Thomas E. Daley. ber 1964, it could delay it until No- organization, Mr. Bartlett urged that Witnesses for PT&T and STV asked vember 1965 and until November 1966. a new business not be legislated out of that the contract be approved; oppon- "In effect," he said, "the commission business before it has had a chance ents asked that it be denied or that the would be making a decision on pay to get started, just because it may be PUC defer its decision until after the TV." a competitor to some present business. November election, when California The contract in question is one call- Free competition is part of the Ameri- voters will be given a chance to ex- ing for PT &T to provide transmission can way of life, he argued, and pay TV press their views on pay TV. facilities for STV's closed- circuit pay should be given a chance to succeed or At the conclusion of the session, Mr. TV program service between STV's fail by itself. Bennett asked attorneys to submit Hollywood studios and the homes of Also on the pay TV scene: briefs within 10 days on three points: subscribers in an area of about three The $117 million law suit filed last Is STV a public utility, subject to square miles in the southwestern sec- year by STV against the California

Weaver on STV: No interest in free -TV programs or sponsors

Pay TV, at least the form of pay merciai [television] service is. We pennies, when any effort spent on TV Subscription Television Inc. is have a great new service and it will the development of more circulation planning to introduce into Los An- not make people pay what they now for either my medium or my attrac- geles and San Francisco this sum- see for nothing because what they tion can deliver me several hundred mer, will not do two things, STV now see for nothing will keep right times as much money per home President Sylvester L. (Pat) Weaver on being seen for nothing." reached? assured the Southern California On the second point, that of no "We will never carry advertising Council of the American Association commercials: "The basic reason for because, like the book business, the of Advertising Agencies. this is not really one of policy be- movie business, the theater, we en- It will not attempt to take over cause of public relations, as some gage in an economic pattern in which the programs now seen on free tele- seem to think. It is a matter of policy our direct audience relationship is vision and it will not carry any ad- that stems from common sense, or so profitable that the sale of that cir- vertising. at least from professional knowledge culation in advertising terms is idio- Mr. Weaver spoke at the annual in our own business. When I am tic." dinner meeting of the agency execu- able to get an audience of one mil- Mr. Weaver stated: "I trust that tives, at which Kendall J. Mau, execu- lion homes for a play or a concert or sets that to rest." And he castigated tive vice president of Hal Stebbins a movie or an attraction, it is not the theater owners who are support- Inc., Los Angeles, was installed as just interrupting it for advertising or ing the campaign to have pay TV chairman of the AAAA regional making people hate me because I outlawed in California, as "primi- council. A former agency man him- drop some advertising in. tives, popcorn vendors, men who self (he resigned the chairmanship "It is that my income from the have stood four -square against all of McCann-Erickson International attraction is $1 a home and as part previous evils in communications." to become head of STV), Mr. Weav- of an advertising circulation that He reminded his audience of the er presented his points to the agency home is worth a few mills. A million theater owners' "gallant fight to pro- audience much more tersely and homes equal $1 million, except as ad- tect us from the talking picture, bluntly than in previous addresses vertising circulation when it equals color, the big screen, the drive -in, to different audiences. anywhere from $2,000 to $5,000 a radio and television." These men, he On the first: "We will not use, do thousand. Chicken feed! declared, "are not interested in rea- not want, do not need and will not "What idiot would seriously con- son, only in retaining their monopo- accept any of the commercial series sider the additional money from ly over any kind of pay service elec- which make up 90% of what com- this kind of side business with its tronically."

102 (THE MEDIA) BROADCASTING, April 6, 1964 E

ANNA "E-h -h -h, What's up, Doc ?" One hundred of the most lavishly produced cartoons ever created by Warner Bros. for theatrical distribution are now available to television stations. These fully- animated post-'47 productions have never traveled the rabbit -ears of a TV set before. They star Bugs Bunny, Daffy Duck, Elmer Fudd, Foghorn Leghorn, Road Runner, Speedy Gonzales and other world- renowned Warner Bros. personalities. Running 6 to 6% minutes each, these 100 new -to- television cartoons are available in black - and -white or color-for Fall start. An- n- n- d...that's what's up, Bugs! Warner Bros. Cartoons - Series '64

I I' 'WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y., Circle 6 -1000 Crusade for Free TV and its theater favoring "the widest possible tests of TV to see those attractions taken over owner backers (BROADCASTING, Dec. all forms of pay TV," so that the public by a system, they asserted the "econ- 23, 1963) was reified March 30 after can "decide by actual viewing" whether omy of advertiser- supported television the original suit had been dismissed it wants this service, AFTRA has a spe- would be weakened, and commercial March 20 by Judge William C. Mathes cial interest through its contracts with broadcasters would be much more lim- of the U. S. District Court. He had pay TV systems now operating, Mr. ited in their ability to support a wide given STV 10 days to file an amended McCue said. variety of specialized programing, par- complaint. The basic charge of conspir- ticularly in the news, informational and acy to restrict competition in violation cultural fields." of state and federal antitrust laws is re- Everyone Loses "In our opinion," peated and enlarged on in the amended NBC -TV doesn't the NBC executive wrote, "everyone complaint. It also charges that the would be the loser- except the pay TV measure undertaken by the defendants TV, entrepreneurs." Though opposing the to get voters to outlaw pay TV in like pay but turnover of broadcast frequencies to- California would be invalid, if enacted, pay TV and "subverting them to the as its provisions are unconstitutional. Network executives say purposes of `narrowcasting'," Mr.. Sar-

The Academy for Subscription noff and Mr. Kintner said, NBC has . Television will start polling voters in they'll enter field not thought it "appropriate in principle" three California cities April 15 for to oppose wired pay TV in view of the their views on pay TV. Dr. Robert if it proves necessary fact it would not deprive free broad- Ramsey, executive director, said that casting of frequencies intended for serv- on that date "hundreds of interviewers NBC has restated its intent to enter ice to all the public. will begin polling thousands of voters the pay television field should it prove "Although NBC has no present in -- in Los Angeles, Redlands and San "against our expectations, to be eco- terest in entering pay TV and is con- Jose ..." They will be asked if they nomically feasible and thus a vanquish- vinced that subscription television can- would pay $1 to see a championship ing competitive force." not succeed economically, we are - prize fight or a first -run movie, as well The network's position was an- watching developments in the field as whether, if they were voting today, nounced in a letter sent to about 4,500 closely and with interest," the letter they would vote to repeal the law per- employes during the week of March stated. mitting the operation of a pay TV sys- 23. NBC Board Chairman Robert W. Said NBC's letter: "For if pay tele- tem and similar general questions. Re- Sarnoff and NBC President Robert E. vision should prove, against our expec- sults of the poll will be made public in Kintner this year have adopted a policy tations, to be economically feasible and May, Dr. Ramsey said. of sending an occasional letter to em- a vanquishing competitive force, The Los Angeles City Council in- ployes. we should have no choice but to enter structed its Revenue and Taxation Corn- The NBC executives noted the Na- the field ourselves." mittee to investigate the income the city tional Association of Broadcasters' ad- Messrs. Sarnoff and Kintner said may derive from pay TV this year, if vocacy of federal legislation to prohibit sports was an area of programing that STV is successful in establishing its any form of pay TV, by wire or over "has long sweetened the dreams of pay program service within the city. (The the air. Also mentioned was the effort TV promoters" but "ironically" the pro- California law as it now stands calls for of Subscription Television Inc. to estab- graming "offers a striking illustration of a payment of 1% of gross income to lish pay TV in California. what commercial television already of -- the state, 1% to a local authority- Doubts Expressed But the letter fers free of charge, both in quality and city or county-by any pay TV system stated that "on the basis of NBC re- quantity, to a nationwide audience." for the right to operate.) search studies of pay TV, we have seri- NBC, it was noted, will devote 141 The city council also asked the city ous questions as to whether it can suc- hours of programing to coverage of they attorney for an opinion on the legality ceed economically. 1964 Summer Olympics from Tokyo, of the initiative proposal to outlaw pay "Certainly none of the systems that and will present the events on the same- TV within the state. has gone into operation in the past has calendar day they take place abroad.. The author of the pay TV amend- given any cause for optimism about The network will use 65 TV cameras, ment to the California Revenue and pay TV's future." feeding eight recording machines. Taxation Code adopted in 1963, As- Mr. Sarnoff and Mr. Kintner cau- housed in a broadcast center "larger semblyman Pearce Young, said that he tioned that "the fact that pay TV has than most local television stations," the and Assemblyman Nicholas C. Petris, not got off the ground until now, how- letter said. chairman of the Revenue and Taxation ever, doesn't mean that it may not at Also pointed up were the two -year Committee, are considering additional some time in the future. If such a sys- NCAA football rights starting next fall, pay TV legislation. This new legisla- tem should succeed economically, we the several football bowl games and the - tion would be designed to forbid com- believe it could do so only by outbid- World Series coverage on the network, . mercials on pay TV and to limit this ding free broadcasting for the talent as well as other sports programing in- service to programs not now available and attractions that have demonstrated cluding the five -year rights to Ameri- on free TV, Mr. Young said. popularity." can Football League games, starting in The American Federation of Tele- Such a development, the letter averr- 1965, golf, tennis and a number of vision and Radio Artists on Thursday ed, would mean that instead of being sports specials. (April 2) revealed its opposition to the available to the "whole public" free of move to outlaw pay TV in California charge as attractions are now, TV of- TAME's campaign by announcing its support of the Fair ferings would be "confined to that Trial for Pay TV Committee. Both the fraction of the public that was willing continues in Utica eastern and western sections of the and able to pay for them." This, the AFTRA's national board have unani- NBC letter stated, would be a "situation The Television Antenna Manufac- mously approved participation in the that scarcely needs to square with the turers Institute (TAME) moved into committee in Hollywood, Claude Mc- public interest." upstate New York last week in its con- Cue, executive secretary of AFTRA's Even if a "significant minority" of tinuing effort to discourage develop- Los Angeles local, said. In addition to the public was forced to turn to pay ment of community antenna television

104 (THE MEDIA) BROADCASTING, April 6, 1964 Can you think of a better way to become a big chief Pontiac dealer? In 1958, Phil Tolkan was the smallest Pontiac dealer in Milwaukee. In 1959, he started using WTMJ -TV ... has devoted 96% of his new car budget to WTMJ -TV ever since. Today, Phil Tolkan is the largest Pontiac

dealer is Wisconsin . . . one of the top 30 of 3300 in the nation.

...or to sell lawn products? Just a few spots during a WTMJ -TV telecast of a Milwaukee Braves baseball game. That's all it took to seed the Milwaukee market for LIFE grass fertilizer and GUARD crabgrass killer. Sales soon soared for dealers of these two LAWNHOUSE products.

...or to turn 75,000 goblins loose? With two spots - just two - on a WTMJ -TV news show, Standard Oil offered free Halloween masks. The goblins descended on the Standard stations in droves. Seventy -five thousand masks were handed

out . . . and Standard estimates that twice as many could have been given away if the supply had lasted.

...or to sell Christmas tree lights at $100 each? Each year, WTMJ -TV promotes a fund -raising campaign in Milwaukee on behalf of the Salvation Army's Christmas Cheer program. For each $100 contributed, a bulb is lighted on a giant Christmas tree in downtown Milwaukee. Last holiday season, Milwaukeeans set the tree aglow with more than $47,000.

...or to get so many people excited about afghans? An afghan- making demonstration was presented on WTMJ -TV's "Today for Women" show. Just a one -time feature ... but 1,163 people sent in for directions on how to make an afghan.

The audience response high- lighted in these success stories is typical of the influence WTMJ -TV has on Milwaukee. Write in for complete details. See

for yourself! Put your sales message on WTMJ -TV . . . still the number one station in Milwaukee for both viewers and advertisers. MILWAUKEE RESPONDS TO \A/TMJ -TV

THE MILWAUKEE JOURNAL STATION WTMJ -AM -FM NBC in Milwaukee Represented by: HARRINGTON, RIGHTER & PARSONS - New York Chicago San Francisco Atlanta Boston St. Louis Los Angeles

BROADCASTING, April 6, 1964 105 systems unless local television service eral protection for TV stations against written decision at a later date. is otherwise unavailable. competition from community antenna One observer noted that the three - Allen Bonapart, president of WUFM TV systems. member PUC majority was composed (FM) Utica, said he left a TAME meet- In a letter to NAB President LeRoy of lawyers and the minority of "public" ing Wednesday (April 1) "rather con- Collins, Mr. Booth charged the NAB members of the state body. George cerned about the outlook for future has made no effort to determine the Barco, an NCTA board member, UHF and television stations in general." sentiments of its members and "whether argued for the Pennsylvania Commu- Mr. Bonapart, through P. H. Inc., is or not they approve the expenditure of nity Antenna Television Association. an applicant for a UHF channel in their dues to fight the battle of one seg- (An error in last week's issue made Utica. ment of the membership." He warned it appear that the PUC had ruled to Mr. Bonapart said TAME spokes- that he would "object strenuously" to assume jurisdiction [BROADCASTING, men, addressing an audience of about any claims the NAB makes before Con- March 30].) 20 television servicemen and antenna gress or the FCC that the anti -CATV wholesalers, suggested that servicemen policy is representative of NAB mem- More than dozen seek advise customers that development of bership. CATV could lead to a situation where He said the NAB has historically re- CATV in Connecticut "eventually servicemen would not be fused to participate in intra- industry needed." problems or matters which affect only Community antenna telvision opera- Mohawk Valley Community TV Co., a segment of the industry. For example, tors are lining up for a chance to in- 71% owned by wxTv(Tv) Utica, is Mr. Booth pointed out, the NAB has stall systems in Connecticut, the first constructing a CATV system in that maintained a "hands -off" policy on the and only state geared to regulate them. city. Others are proposed elsewhere in ancient clear- channel proceedings. By last week the Public Utilities the area (BROADCASTING, Jan. 6). The industry's request for protection Commission had on file more than a against CATV "certainly is contrary to dozen applications for franchises in Booth voices opposition the industry's fight to reduce govern- major cities. With hilly terrain in the ment regulations ..." of broadcasting, western part, and duplicated signals to NAB's CATV stand he said. from Boston and New York channels Mr. Booth owns 15% of a CATV providing reception problems in the system John S. Booth, president of WCHA -AM. now under construction in eastern section, the state is viewed as FM Chambersburg, Pa., has strongly Chambersburg which, he said, will be having a healthy potential for CATV. the first opposed the efforts of the National As- to provide "off the air" signals Unlike other areas in the U. S. where on sociation of Broadcasters to obtain fed- all 12 channels. "I sincerely hope and CATV has gone in, Connecticut has believe that my 15% ownership in this reserved to its PUC the authority to system has not clouded my ability to assign franchises and handle other reg- think objectively on this problem," he ulatory aspects of cable TV. Elsewhere, said. cities have taken on this function. The Chambersburg CATV plans to Just a few weeks ago the PUC pub- begin its service in June, Mr. Booth lished proposed CATV regulations that said, and has signed a contract to use would provide community -wide monop- the microwave facilities planned by olies to approved systems -and require Cox Broadcasting Corp. (BROADCAST- in return 1) public hearings on all ap- ING, March 23). WGAL -TV Lancaster, plications, 2) detailed financial reports Pa., has protested to the FCC Cox's from CATV franchise holders, 3) filing plans to build microwaves to relay the of proposed initial rates and 4) PUC programs of educational and indepen- approval of all rate changes (BROAD- dent New York and Philadelphia sta- CASTING, March 30). tions to Pennsylvania cities, including No comments on the proposals had Chambersburg (BROADCASTING, March been received by the end of last week, 23). although it is known CATV firms planning operations in Connecticut take ex- Pennsylvania won't ception to several aspects of the PUC's regulations, especially on rates and YOU SHOULD-HEAR regulate CATV systems financial reports. They may file with M. Jay Corrington, Radio Opera- the PUC before April 13 or appeal to tions Manager of KODE, Joplin, A ruling by the Pennsylvania Public the state's interim legislative committee, Missouri, says, "First let me say I Utility Commission not to assume juris- believe the CRC library was de- diction over community antenna tele signed by Radio Men.... I believe vision as a public utility marked the our image in the minds of our ad- 11th time that a state had rejected a vertisers and listeners has improved proposal that it step into CATV regu- SEE THE 7 MEN greatly. . . . Sponsor Identification lation, a spokesman for the National Jingles ... the greatest ... give a Community Television Association said from local advertiser closer identification last week. with his national product, but The PUC ruled 3 -2 to reject a pro- HAMILTON -LANDIS builds a quality image for his busi- posal by State Representative George ness." Heffner of Pottstown, Pa., that it assume jurisdiction over CATV. Repre- & Associates, Inc. Hear "MONEY. MAKER" sentative Heffner has unsuccessfully Space A & B, East Exhibit Hall sponsored legislation along similar lines PAGE 53 in the past (BROADCASTING, Feb. 17). COMMERCIAL RECORDING CORP. The commission said it would issue a

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BROADCASTING, April 6, 1964 107 which could invalidate the rules. No Franchises Yet No franchises have been assigned, nor is it expected FCC looking for oasis in Austin -CATV desert that any will be until the state's regulations have been formally adopted. CATS/ interests .are expected to rec- The FCC was due to receive today casting exercises its option, the ommend that less detailed financial re- (Monday) additional information it transaction would probably be a high- ports be required, or that income tax hopes will help it unravel a Texas ly profitable one for the Johnson information be considered acceptable. controversy that affects the broad- family. Also, CATV's would prefer that the casting property owned by the family The stock owned by the Johnsons: PUC permit rate changes to become of President Lyndon Johnson. Mrs. Lyndon B. Johnson owns 52.8% effective unless the commission sets At issue is the competition between of the stock in the company, but put them for hearing within 30 days of two community antenna systems to it in trust shortly after her husband their proposed effective date. As the relay the signals of San Antonio became President (BROA: ;C:\STLNG, regulations now read, proposed rate stations to Austin, where the John- Dec. 6, 1963). She will regain control changes cannot become effective with- son-owned KTBC -TV is the only TV. when he leaves office. The Johnson's out specific PUC approval. Texas Broadcasting Co., licensee two daughters each own 15.45% of A CATV operator looking toward Of KTBC -TV, holds an option to buy the stock. But this is also in trust. establishing systems in Connecticut, 50% of Capital Cable of Austin The commission has been tread- said last week that "if CATV prospers Inc., one of the competing CATV's. ing warily in handling the case. One under these proposed regulations, the And the commission has asked Capi- official said that even though the industry will hä'e become mature." It tal Cable to submit a copy of the President is "in some way involved," is possible, he said, that Connecticut's agreement. the commission is handling the case regulations could bring stability to the The FCC also asked Capital Cable as it would any other. CATV industry. Overall, he thought, to report on the number of subscrib- Other officials, however, admit to the regulations were "excellent." ers currently connected to its system. some nervousness, in view of the The Connecticut legislature cleared In addition, the commission asked personalities involved and the atten- the way for CATV last year when it Capital Cable's competitor, TV Cable tion the case has been getting. passed legislation authorizing the PUC of Austin, to supply the number of A commission official said the in- to regulate CATV. At the same time it its subscribers. All of the informa- formation from Capital Cable and ended a lengthy dispute between tion was to be filed by today. TV Cable was requested in an effort CATV's and the Southern New Eng- The controversy involves the fact to get all the facts. land Telephone Co. by requiring tele- that TV Cable uses microwave and He noted allegations have been phone and power companies to lease Capital Cable does not. As is the made by TV Cable that the option poles to CATV. case with all CATV's using micro- agreement enables Texas Broadacst- waves, TV Cable accepted the coming to exercise some control over mission's condition that it not carry the Capital Cable. "We won't know programs for 15 days before and until we get a look at the option after they are broadcast by the local agreement," he said. station. Capital Cable, which built He also noted that TV Cable has an all -cable system, is free of com- complained it is at a competitive mission jurisdiction, and need not disadvantage because it must protect protect KTBC -TV. KTBC -Tv. Capital Cable, on the other TV Cable asked the commission hand, maintains that since it built an for a waiver of the condition, con- all -cable system, it got started later tending that it was at a serious com- than TV Cable, spent more money petitive disadvantage, but was turned on its installation and is doing poorly. down. It is now seeking reconsider- Information on the subscribers each ation of that decision. system has, the official said, should If Capital Cable becomes domin- throw some light on their relative ant in the market and Texas Broad- competitive positions.

YOU SHOULD HEAR FCC may fine 2 stations; whether sponsored programs had been announced as such. It is the first as- John S. Booth, General Manager of backs revocation move sessment imposed solely for such a vio- WCHA, Chambersburg, Pa., says, lation. Wm, said the commission, was "Without a doubt, CRC offers the The FCC last Wednesday (April 1) guilty of operating beyond its author- finest Library Service on the market ized hours. notified WMSL -TV, (ch. 23), Decatur, today. The sound is modern a In denying ... Ala., and wu t Neighborly Broadcasting strict departure from 'old hat' tech- Homestead, Fla., that they were liable for fines of $500. The Inc.'s petition for reconsideration of the niques. . The Money Maker's wt.ov(FM) revocation, commission also refused to reconsider the FCC cited Sponsor Identified jingles are a real "procrastination, evasion of responsi- is revocation of the license of WLOV boon. They are original and unique bility, willful failure to correct numer- (FM) Cranston, R. I. for both Station and Sponsor alike." ous rule violations, deliberate misrep- WMSL -TV'S fine, according to the resentations ... , financial irresponsibil- Hear "MONEY MAKER" commission, resulted from apparent ity ..., failure to provide serviceable Space A & B, East Exhibit Hall failure to note on the station's program technical equipment, failure to employ logs a description of each program a staff of qualified personnel, and fail- rOMMERCIAL RFCOROINÍ CORP. broadcast, the sponsor's name, and ure to provide adequate studio sites." 108 (THE MEDIA) BROADCASTING, April 6, 1964 trh did 110* national advertisers buy the CBS Radio Network in 1963... as compared with 88 on network B, 85 on network C and 58 on network D?

Because CBS Radio has the longest continuing record of audience leadership... Presents the most outstanding array of top personalities and programs... Delivers the best station clearance patterns, confirmed by electronically- checked reports every month... Supports your advertising by advertising itself 12 months a year... Produces results: provable, documen- ted sales results that keep surpassing our advertisers' expectations. That's why more advertisers used CBS Radio than any other network last year. And that why our sales for the first half of 1964 have already topped last year's entire first half-with 3 months still to go! More facts? Plenty Call us today. Radio Network

'Sources: Leadne Nat en.l Ad eit ;per. BAR R' xi!:. red ll..teen Radio In/ea. E+o'Wes adArsenc on tetidisus Woodcuts, tot .h'ch CBS Nebo Goes rpl accept spense,Yip. SI.Iam.eI an .udIene t. ispm Bet 1962 se prient. the ABC Radio NM.e.s was not ,pa led Of this sanies. RCA -7295B 4'/2 -INCH IMAGE ORTHICON

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*IV 1 DALLAS 7, TEXAS: 7901 Carpenter Freeway, 1214) ME -3050; KANSAS CITY 14, MO.: 7711 State Line. 1816) EM 1 -6462; HOLLYWOOD, CALIFORNIA: 6363 Sunset Boulevard, 1213) 461.9171; SAN FRANCISCO 2, CALIFORNIA: 420 Taylor St., 1415) PR 5.5135-6-7. Marshall Field money may go into radio -TV

Midwest publisher, with Red Quinlan as scout,

starts looking for big chances in broadcasting

Field Enterprises Inc., Chicago, a Lions were KJR Seattle, xoIN Portland, major publishing house, is exploring WSAI Cinncinnati and WJJD and WFMF the acquisition of radio and television (FM), both Chicago. station properties and will consider ven- Explaining the `open mind" attitude tures in programing too. UHF, FM, of Field Enterprises about exploration CATV and pay TV also will be studied. of the entire entertainment and pro- One possible goal: enough new programing field as well as station owner- graming to supply a fourth TV network. ship, Mr. Quinlan said. "We will always By the end of this year the diversi- be interested in what goes into the fied publishing entity could be well tube." along way becoming a major the to Big Plans This emphasis upon pro- group owner and production interest. duction of programs as well as opera- Heading the multi -million dollar proj- tion of broadcast facilities could lead ect: Sterling C. (Red) Quinlan, who to an association or grouping with other Red Quinlan recently resigned as ABC vice president interests about the country, Mr. Field and general manager of waKa(TV) Chi- similar scout Quinlan predicted. The outcome might cago (CLOSED CIRCUIT, March 30). well be the genesis of a fourth TV net- Field Enterprises at one time owned work, he indicated. number of prospective station situations several radio station properties but sold in his planning portfolio for immediate appointment was an- them during the early 1950's. The sta- Mr. Quinlan's consideration. "We're off and running," nounced Wednesday by Marshall Field he said, and it is possible that purchases Jr., president of Field Enterprises and could be negotiated and applications great -grandson of Marshall Field I, filed with the FCC before the end of founder of Chicago's Marshall Field & the year. Co. department store, now a publicly held property not associated with Field Indicative of the open -mind ap- Enterprises. Mr. Field Jr., however, is proach, Field Enterprises might acquire a member of the board and executive complete market packages in certain committee of the store. instances, where not only stations but also a local newspaper were involved, No title has yet been selected for Mr. Quinlan. Mr. Quinlan said. "We intend to explore every possibility," he said, "in- Mr. Field said Mr. Quinlan "will cluding both healthy situations or those survey the entire electronic communica- which could be made healthy." tions medium for us." This will include Mr. Quinlan exploration and evaluation of "recent emphasized: 'We have no preconceived developments and the possible future notions. We are not even against FM. And we're course of the electronics field," he most sympathetic added. to UHF television." will "Progress in ultra high frequency Field Enterprises not necessarily insist on control prop- broadcasting, as well as the established majority of the YOU HEAR pattern of VHF television, may offer erties that it may acquire. "We would SHOULD take maybe less than 51% if we exciting possibilities in the areas of ed- could with Mr. Al Kahn, General Manager of ucation, communication and entertain- get in good people," Mr. Quinlan said. WAGR Radio, Lumberton, North ment," Mr. Field said, "areas in which Carolina, says: "CRC Library Serv- Field Enterprises is already engaged "We are going to take a close look ice is the finest that we have ever through the publication of the Chicago at CATV," he said, and also study the potentials of pay television. "We might had the occasion to work with... . Sun -Times and the Chicago Daily News, The sounds are completely up -to- World Book Encyclopedia, Childcraft make a movie or two," he added. date. The sponsor I.D.'s are terrific and teaching aids widely used in public For the present Mr. Quinlan expects aids. The quality is outstanding, schools." to function alone. He said, however, he and the cataloguing is simplicity it- Big Kitty Although financial state- already has in mind several potential self." ments of Field Enterprises are not made associates who have proved themselves public, "you can dream about any fig- in station or related operations. Mr. Hear "MONEY MAKER" ure you want," Mr. Quinlan said, as to Quinlan is headquartering at room 420 in the Sun -Times Daily Space A & B, East Exhibit Hall the firm's ability to invest in multiple - and News station properties and related ventures. Building, 401 North Wabash. COMMERCIAL RECORDING CORP. Mr. Quinlan said he already has a Slight Hitch a For the immediate

112 (THE MEDIA) BROADCASTING, April 6, 1964 WKZO's primary service area covers BUT... WKZO Radio Covers More virtually three times as many Ford, Chevrolet, and Plymouth dealers as Car Buyers and Dealers in the next largest station. Greater Western Michigan! In Greater Western Michigan -just beyond Detroit's W KZO own backyard -WKZO Radio's primary service area includes 156 Ford, Chevrolet, and Plymouth dealers. That's 102 more than the next biggest station has within its primary coverage area. Station B At left is the roadmap for radio advertisers who really want to get around in Greater Western Michigan. Compact cars are fine -but not compact coverage. Let your Avery -Knodel man help you get your sales show on the road with WKZO Radio -an amazing advertising vehicle.

*Carl Benz' 8 mph 3- wheeler was the first (1886) successful gas -powered rar.

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113 BROADCASTING, April 6, 1964 1 ¿ c -.

- .. ^ y ..

AL. .., :.'ef é ;

. . A. . n

Co Cvi -ri,;_: !' s. s r Today's many worlds of music are the result of an opportunity provided

by BMA for thousands of composers, writers and publishers to be heard,

to be treated with dignity and respect,

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ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE BMÍ BROADCAST MUSIC, INC. future, because of Mr. Quinlan's con- last week set Tuesday (April 7) as the sulting contract with ABC, it is not ex- date for the vote by six woxz em- A census of TV pected that Field Enterprises would ac- ployes -three announcers, an engineer, quire or operate properties in those program director and news editor -on cities where ABC has owned -stations. whether to accept the IBEW. public service His contract, with a non -competing An official of the teamsters' Alton clause, runs until October 1965. local said the union withdrew from the Mr. Quinlan joined WBKB in 1947 election because the employes, who Each station televises for after five years Navy service. He got originally asked the union to represent his start in broadcasting in the early them, had a "change of heart." average of 6,350 spots of 1930's at WJKS Gary, Ind. (now WIND Chicago) and moved to WTAM Cleve- 3.6 million annual total land in 1936. Then for several years FCC explains WMLP's he commuted between Ohio and Holly- wood where he was writer on such ra- Television stations are currently car- dio short -term renewal shows as First Nighter, Rudy Vallee rying public-service announcements at Show, and Silver Screen Theater. Mr. a rate of more than 3.6 million a year, Quinlan also has written two novels The FCC disclosed last week that the or an average of 6,350 per station. and a play. president of WMLP Milton, Pa., Victor This estimate, the first attempt at Of Field Enterprises he said last A. Michael, had "engaged in a decep- numerical measurement of television's week: "They've got the money and tive recording scheme" with George on- the -air contributions to public serv- they want to go." Lincoln Rockwell, head the Ameri- of ice, was offered last week by Broadcast can Nazi Party. The commission also Advertisers Reports, based on a moni- said that questions had been raised Teamsters bow out toring in sample markets. about the station's compliance with the of WOKZ election fairness doctrine in the coverage it An average value of $10 an an- gave Rockwell and his followers. nouncement would put a $36 million price -tag on TV stations' annual con- The commission two weeks ago an- The teamsters' union has withdrawn tributions. Authorities, however, feel nounced it had given the station a one - its request to represent employes of that $100 an announcement would be year renewal of license (BROADCASTING, woxz Alton, Ill. The teamsters had a more realistic base figure. The 3.6 March 30). Last week, it made public been vying with the International Broth- million estimate represents messages erhood of Electrical Workers for juris- a copy of a letter to the station explaining the reasons for the sanction. carried by stations apart from those diction (BROADCASTING, March 2). presented by the networks. The National Labor Relations Board In its letter, addressed to Mr. Michael, the commission said, "you BAR said an actual count in five have acknowledged that on April 28, scattered markets showed an average 1963, you personally assisted Rockwell of a little more than 122 public- service messages in in a fraudulent scheme by recording a per station one week. That speech by him in his headquarters, with number was 22% as great as the aver- his own followers impersonating an age commercial load in those markets. audience which was described as con- Thus the ratio was a little higher than sisting of 'cursing, howling Jews.' " The an earlier BAR one -market pilot study's commission said the record was to have finding of one public -service message been sold to the public as representing for every five commercials (CLOSED a speech made by Rockwell before a CIRCUIT, March 23). public audience. In individual markets, the ratio But, the letter added, the recording ranged from slightly less than one to was not broadcast over the station and more than two public -service announce- that Mr. Michael changed his mind ments for every five commercials. about delivering the recording to Rock- 181 Organizations BAR counted well. The commission said these were I ,954 local public-service announce- mitigating circumstances. ments on behalf of 181 different or- But, it said, the extent of participa- ganizations in the five markets during tion admitted by Mr. Michael in the one week. The markets were Cleve- YOU SHOULD HEAR "fraudulent recording scheme" raises land; Milwaukee; Greensboro -Winston- "some question" about his responsibil- Al Leighton, General Manager of ity as a licensee. KDLM, Detroit Lakes, Minnesota, The letter also said that "it was says: "Spring came early to KDLM, charged" that the station, in its broad- SEE THE 7 MEN for C.R.C.'s Program Service breath- casts about Rockwell and his group, "failed to comply fully" with the corn - ed new life into the sales force. Not mission's policy on fairness. It added, from just the sales force either, because however, that the information available the announcers certainly enjoy the doesn't justify setting the station's re- quality production and music of the newal application for hearing. HAMILTON -LANDIS service." "However," it went on, "sufficiently significant questions have been raised & Associates, Inc. Hear "MONEY MAKER" regarding both your compliance with Space A & B, East Exhibit Hall the fairness doctrine and your partici- PAGE 53 pation in the recording scheme to war- COMMERCIAL RECORDING CORP. rant a short -term renewal of license."

116 (THE MEDIA) BROADCASTING, April 6, 1964 1. NEW YORK

2. LOS ANGELES

3. CHICAGO

4. PHILADELPHIA

5. BOSTON -MANCHESTER

6. DETROIT

7. SAN FRANCISCO -OAKLAND

B. CLEVELAND

9. PITTSBURGH

10. WASHINGTON. D. C.

11. ST. LOUIS 12. PROVI D ENCE 13. BALTIMORE

14. DALLAS - FORT WORTH

15. CINCINNATI

16. MINNEAPOLIS -ST. PAUL

17. HARTFORD - NEW HAVEN - NEW BRITAIN

18. INDIANAPOLIS - BLOOMINGTON

19. MIAMI

20. MILWAUKEE

Surprised? WE'RE NOT. We've been selling a big slice of Massachusetts for years. Now it's official. PROVIDENCE has moved from 17th to 12th* Television Market in the country People who know Television Audiences know that PROVIDENCE reaches 867,300 homes in Massachusetts, Rhode Island and Connecticut. People who buy television know that WJAR -TV has the reach THAT SELLS.

Telestatus report appearing in March, 1964 Television Magazine. Report available on request. ,._ J WJAR=ó FIRST TELEVISION STATION IN RHODE ISLAND k. AN OUTLET CO. STATION NBC- Edward Petry & Co. Inc. Salem, N. C.; Syracuse, N. Y., and Wichita, Kan. Alaskan stations hard hit by Of the 181 organizations that benefit- ed, 29 had messages in all five markets during the week. Ten, including the quake, but most are back on air National Association of Broadcasters, had more than 50 messages on the air KIBH Seward demolished by tidal waves; others devote in some or all of the five markets. The top 10 organizations, in terms of time to emergency and civil defense announcements messages carried, were the National Safety Council, for which 82 messages "They are doing a hell of a job," a yeoman service in keeping the public were presented; Internal Revenue Serv- civil defense official said in Washington informed and locating lost and sepa- ice, 77; U. S. Savings Bonds, 65; Coun- last week of the public service provided rated familes were KLYR- AM -FM, KENI- cil of Churches, 61; Girl Scouts Federa- by Alaskan radio and television stations AM-TV, KHAR and KNIK -FM. tion, 60; American Red Cross, 59; East- following the Good Friday earthquake Mr. DeVoe said that his office and er Seals Drive, 58; Heart Fund, 54; which wracked the 49th state. the FCC's Anchorage monitoring sta- NAB, 53, and Radio Free Europe, 52. And, FCC engineer tion escaped with minor damage. The The 23 organizations and services an on the scene in Anchorage, said Thursday 2) monitoring facility was out of opera- appearing in all five markets were the (April "It looked like a of the American Medical Association, Boy beautiful job from up tion for several hours because Scouts, Boys Clubs, Challenge of Amer- here, too." power failure. ica, Easter Seals, Freedom Foundation. Just as broadcasting stations in all He said the fate of the four employes the 50 at KIBH was not known late week. Girl Scouts, Heart Fund, Internal Rev- states had canceled all commer- last Walter B. is enue, Mental Health, National Safety cials last Nov. 22 following the assassi- Blue president -general man- Council, National Tuberculosis Society, nation of President Kennedy, Alaskan ager of the 1340 kc, 250 w outlet. National Wild Life, Overseas Relief stations (many of which were forced The station was completely destroyed Fund, President's Physical Fitness Pro- off the air from minutes to hours by by the tidal waves which hit Seward. gram, Radio Free Europe, Social Secur- the earthquake, with two still dark last KLAM Cordova, Alaska, also suffered ity, Support the College of Your Thursday) immediately ceased normal considerable damage to its tower base Choice, Teaching Information, Air operations to make way for emergency but is back on the air and KENI -TV lost Force Recruiting, Navy Recruiting, and civil defense messages. the top of its tower in Anchorage. U. S. Savings Bonds and Veterans Ad- Hardest hit of the stations was K1B-I Down the Pacific Coast in Crescent ministration. Seward, a city which was virtually de- City, Calif., two more stations suffered BAR plans to issue monthly reports molished by tidal waves that followed the brunt of the tidal waves along with on TV station public- service activities. the earth tremors. "I know that KIBH is not on the air and I have been told by people who have been there that it no longer exists physically," according to Harold DeVoe, engineer -in- charge of the FCC district office in Anchorage. All eight Anchorage broadcast stations (four AM, two FM, two TV) were forced off the air by a power failure immediately after the earthquake hit. Many were back on the air within minutes. All were broadcasting again by last Monday (March 30) except KTVA (Tv), which was still dark Thursday. KTVA'S facilities were only slightly damaged but the building housing the sta- KTRK -TV Houston viewers saw an tion was so badly damaged that person- actual earthquake being recorded on nel have not been permitted to return to a seismograph at the very moment work. the tremors were happening thou- The Anchorage stations returned to sands of miles away in Alaska. Fol- limited commercial operations Wednes- lowing the March 27 massive earth- YOU SHOULD HEAR day. Prior to that, all broadcasting had quake in Alaska, KIRK -TV borrowed been emergency messages interspersed a portable seismograph when smaller Robert W. Erickson, General Man- with soft music. The first spots aired tremors continued in the northern- ager of KOKX Radio, Keokuk, Iowa, have been for commodities most needed most state. by the public. Many advertisers who says, "The jingles cut for specific ac- Two days later on a Sunday (March lost their time to the stations' emergen- 29) newscast, newsman Charles Harri- counts, such as Goodyear, and the cy broadcasts are permitting make -goods son was explaining the machine on jingles for a particular product give at the convenience of the broadcasters. cameras. With the camera on the the transcription package a note of KFQD Anchors KFQD Anchorage seismograph (above), Mr. Harrison re- utility that I am confident will pay asked for and received permission from ported: "At the moment, the seismo- the civil defense to broadcast direct graph shows what appears to be an off in increased sales." from emergency headquarters. KFQD abnormal earth movement now in laid its own lines within hours after the progress somewhere in the world." Hear= "MONEY MAKER" earthquake and at week's end was still Minutes later, Rice University and Space A & B, East Exhibit Hall broadcasting from the emergency cen- University of Washington instruments ter. verified a "good -sized earthquake COMMERCIAL RECORDING CORP. The other Anchorage stations doing along the so- called Aleutian Trench."

118 (THE MEDIA) BROADCASTING, April 6, 1964 If it were red, it would be a tomato. If it were orange, it would be an orange. If it were green, it would be a pea. Look what color can do for a spot!

And look what WFGA -TV can do for you: we'll air your of color experience, this is an excellent place to test your color commercials at the same rate you'd pay for black new color commercials.) We'll welcome your black and and white! Of course, there's really no trick to it ... we white commercials, too, of course. See your Peters, Griffin, televise everything possible in color...news, station breaks, Woodward "Colonel" for availabilities on WFGA -TV, the feature programs, even promos. (And with our seven years Southeast's most colorful station.

WFGA -TV/JACKSONVILLE 4:i AN AFFILIATE OF WOMETCO ENTERPRISES, INC.

BROADCASTING, April 6, 1964 119 stood that the restrictions would apply across the board and asked that the conditions be placed only on the new facilities. The commission denied this, and on March 26 Circuit Judges Wilbur K. Miller, John A. Danaher and Carl Mc- Gowan affirmed the FCC's ruling.

Gannett Co. buys chain of New York newspapers

Publishing- broadcasting group Gan- nett Co. has bought the entire chain of Macy newspapers in Westchester county, suburb of New York City, it was announced last week. The Macy newspapers comprise nine dailies and one weekly with a combined circulation of 172,700. The newspapers are the White Plains Reporter Dispatch, Ossining Citizen Register, Tarrytown Daily News, Yonkers Herald Statesman, New Rochelle Standard Star, Mount Vernon Daily Argus, Port Chester High finance -$38.5 million worth Daily Item, Mamaroneck Daily Times and the Nyack Journal -News (in Rock- The formal closing of the sale of Taft Jr., chairman of Taft; and land county). The weekly is the Bronx - ll radio and television stations (standing, I. to r.) Lawrence H. ville Review Press and Reporter. owned by Transcontinent Television Rogers II, president, Taft; F. S. Gil- The selling price was not announced, Corp. was held last Wednesday bert, vice president and general man- but the transaction reportedly was in (April 1) in TTC's New York office ager, Time -Life Broadcast; August the $15 million area. (BROADCASTING, Feb. 24). The over- C. Meyer Sr., president, Midwest J. Noel Macy and Valentine E. Macy all sales price of $38.5 million to Television; August C. Meyer Jr., Jr. are the principal owners of West- three buyers (Taft Broadcasting, Mid- assistant secretary and treasurer, chester County Publishers Inc., owner west Television Inc. and Time -Life Midwest Television and George F. of the newspapers. The Macys also Broadcast) represents the largest Goodyear, Transcontinent director. own WFAS -AM -FM White Plains, N. Y., transfer of broadcast properties in Taft Broadcasting acquired TTC's but the radio stations are not included history. WGR- AM-FM -TV Buffalo, WDAF -AM- in the sale. Grouped around David C. Moore FM-TV Kansas City, Mo., and WNEP- Gannett Co. headquarters are in (seated, left), president of Trans - Tv Scranton -Wilkes Barre, Pa., for Rochester, N. Y., where it publishes continent are (1. to r) Dorothy S. $26,889,310. Midwest Television the Rochester Times -Union and Demo- Murphy, treasurer and assistant sec- bought KFMB- AM-FM -TV San Diego crat & Chronicle and owns WHEC -AM- retary of Taft; J. Fred Schoellkopf for $10,085,000. Time -Life pur- FM-TV. Other Gannett stations: WINR- IV, chairman of the executive com- chased KERO -TV Bakersfield, Calif., AM-TV Binghamton, N. Y.; WDAN Dan- mittee of Transcontinent; Hulbert for $1,565,000. ville and WREx -TV Rockford, both Illi- nois. Besides Rochester, the Gannett Co. publishes newspapers in Utica, New- burgh, Beacon, Ithaca, Malone, Sara- other businesses and residences there. if it didn't like the conditions placed by toga Springs, Elmira, Binghamton, Both KPLY and KPOD were forced off the FCC on grants for additional facili- Niagara Falls, all New York; Hartford, the air there, it was reported, and KPOD ties, it could turn in the permits. Conn.; Plainfield and Camden, both still was dark the middle of last week. In an unsigned opinion by the U. S. New Jersey, and Danville, Ill. Broadcast stations throughout the Court of Appeals in Washington, Wen - mainland came to the assistance of the tronics Inc. was told it had to apply the Alaskan people with immediate fund conditions for its old stations as well as WRSK(TV) seeks channel shift drives and appeals for clothing, food, for the new facilities. medicines and other necessities. Sev- Wentronics early last year asked for The FCC invited comments last week eral stations also sent newsmen to the new facilities to permit it to feed a sec- on its proposed rulemaking looking to- scene within hours after the first, mas- ond channel to its CATV system. It ward assigning commercial channel 17 sive earth tremor. It was followed by agreed to accept the usual conditions to Jacksonville, Fla., by shifting that several of smaller intensity for the next which the FCC has been placing on presently reserved channel from Palat- 48 hours. CATV microwave grants (restricting ka, Fla., and reassigning Jacksonville's duplication of programs to 30 days be- commercial channel 36 to Palatka for fore or after they are carried by the educational use. Court upholds FCC local station, and agreeing to carry the Rust Craft Broadcasting Co., per - local station if requested). The committee of WRSK(TV) (ch. 36), Jack- A federal court in Washington told mission granted the extra facilities in sonville, requested the change in hopes a microwave relay company, feeding May last year. of improving its chances for obtaining a CATV system in Casper, Wyo., that Wentronics claimed it had not under- a national network affiliation.

120 (THE MEDIA) BROADCASTING, April 6, 1964 Douglas by day Allen by night Group W, by George!

Group W put Mike Douglas on television five days a week backing of the Group. The Steve Allen Show is produced and Steve Allen on five nights a week. Each heads 90 by the Group itself in Hollywood. minutes of big- budget, big-star entertainment that bright- Group W productions can be Steve Allen, Mike Douglas, ens the television scene. a series on Communism in 33 lectures, Specials for Chil- Both shows grew from one idea -the continuing need to dren, or 15 cameo productions on American art. Each is create fresh, new entertainment for the Group W sta- a direct result of the creative, financial, and management tions. But they are produced in two totally different ways. resources of the Group. Each points up the role of the The Mike Douglas Show originates from KYW -TV in Group broadcaster as a vital third force in broadcasting Cleveland. It is produced by KYW -TV with the creative for stations, viewers, and advertisers.

GROUP

WESTINGHOUSE BROADCASTING COMPANY

WBZ WBZ -TV BOSTON WINS NEW YORK WJZ -TV BALTIMORE KOKA KOKA-TV PITTSBURGH KYW KYW -TV CLEVELAND WOWO FORT WAYNE WINO CHICAGO KPIX SAN FRANCISCO

BROADCASTING, April 6, 1964 121 Here are 3 good reasons you'll want to s isit Collins at the NAB show

900C -1 Tape Cartridge System Collins' new 900C -1 FM Collins' Tape Cartridge Sys- Stereo Modulation Mon- tems bring you perfection in t_ itor accurately measures split- second cuing of spot and monitors your FM announcements. Results in the stereo and mono pro- tight production which marks gramming in accordance the professional broadcaster. You can use these Collins Sys- with FCC rules. In addition to removing all doubt about tems for your spots, themes, formats, promos and automatic your stereo signal, it is fully transistorized, uses only 50 watts spot rotation. of primary power. Heat dissipation is low. Conservatively rated components give you long operating life.

212G -1 Collins' 212G -1 Speech Input Console. By using convenient plug -in modules, the 212G -1 gives you a flexi- ble, self -contained unir providing complete control over simultaneous broadcasting and auditioning from any combination of 9 to 13 inputs. Console vented top and back to provide ventilation which keeps operating temperatures low.

212Z -1 Remote Amplifier The compact 212Z -1 was designed not only for broadcasters but by broadcasters 830H -1A 20 KW FM Transmitter as a result of a survey asking This is Collins 830H -1A, 20,000 -watt FM Transmitter. The "What would you most like entire unir is contained in only three cabinets. Uses a diplex- to see built into a remote ing system to assure continuous duty even though one of amplifier ?" The 212Z -1 is the two power amplifiers is removed. Others may now look the result ... a four- channel, similar to Collins FM transmitters on the outside, but inside all- transistorized, 22 -1b. unit where it counts, Collins engineering makes the big difference. which has proved its quality, dependability and versatility in use at the Olympic Games, at the Met, at the Rose Bowl, at national political conventions.

212H -1 Remote Amplifier The 212H -1 is Collins' com- 20V -3 AM Transmitter pact, three- channel,11 -lb., tran- This is Collins' push-button controlled sistorized remote amplifier 20V -3 1,000 /500 /250 -watt AM Trans- which gives you 300 hours po- mitter. It offers high fidelity, outstand- wer from standard flashlight ing reliability and a versatility which batteries.The 212H -1 ,designed makes it the most advanced installation to give you maximum service you can use. and easy field operation, also features roller -type gain controls. Collins' 37M Horizontal FM Ring Antenna (left side of rower above) features electrical and mechani- STL cal design which makes it so light and compact that dead Microwave Cabin:. are shown for the first time weight and windload are reduced to an absolute minimum. at the show. Microwave RF equipment for STL applications The simplicity of design offers savings in new tower costs, is one of a number of Collins microwave systems for TV erection time and maintenance expense. broadcasters. Collins offers you microwave equipment for ev- video well a wide Collins' Type 300 Vertically Polarized Antenna ery application as as background of experience in the design of microwave TV transmission systems. (right side of tower above) does a lot for you. It fills in shadow areas, reduces null effects, improves fringe area reception, provides redundancy when used with two power amplifiers, maintains FM stereo quality. The Type 300 costs This is a very comfortable chair. no more than your present horizontal bays easily installed -is It will be in our booth for you to relax in on your existing rower. while you learn all about the many features . and advantages of Collins broadcast equipment. We'll be looking for you. 808A -1 Remote Turntable Console The Collins 808A -1 is a compact, 78 -1b., all -transistorized remote turntable console with which you can greatly expand your broadcast facilities. The 808A -1 Remote Amplifier Console- Turntable eliminates the need for multiple units - saves you time and space. Once on location and connected to the power and remote lines, the unit is ready for immediate use.

M -70 Collins' M -70 is symbolic of the COLLINS RADIO COMPANY Broadcast Communication quality and value you get in Division, Dallas, Texas. every microphone in our line. Telephone 214 -AD 5 -9511 COLLINS Collins microphones are designed International, Dallas, Texas. to maintain a smooth, uniform 30 Years in the Broadcast response over a wide frequency Business range, and you can confidently depend on Collins to provide excellent sound reproduction for any of your needs for radio, TV, high fidelity recording and PA systems. presentation on the financial qualifica- sound editors gave their Golden Reel Bureau comments on tion issue "is a compound of evasion, award for the best sound edited TV deception and outright misrepresenta- series of the current season to The Salem channel 3 tion. The conglomeration of falsehoods Lieutenant, on NBC -TV, produced by which characterized its written and oral MGM -TV, with Gene Roddenberry, submissions to the commission are so producer; John Lipow, supervising The FCC's Broadcast Bureau, using clear as to require the conclusion that sound editor, and Van Alden James, unusually language, urged strong the in the strongest possible terms that the sound editor. A new TV commercial commission last week to deny the ap- exhibits and testimony elicited by Chan- award went to "Closures," an Alcoa plication of Salem Channel 3 Tele- nel 3 cannot be believed." commercial produced by Ketchum, casters Inc. for a station on channel ... The principals of Channel 3 Don- MacLeod & Grove, Pittsburgh, with 3 in Salem, Ore. are ald A. Wellman, Thomas L. Boyd, Arthur Ross as sound editor. The bureau said Channel 3 should be disqualified because of the "con- Robert O. Weed and Wyman D. Sum- On the air WNDY Indianapolis, li- sistent and blatant deception which runs mers. All but Mr. Summers have work- censed to Radio One Five Hundred ed in through the greater portion" of the broadcasting stations in Oregon. Inc., went on the air March 12 on 1500 Mr. Summers testimony of the principals and wit- has financial interests in kc with 5 kw daytime. Thomas How- in nesses who testified on behalf of the several drug stores the state. ard is general manager. Studios and applicant. One of the principals of Salem Tele- transmitter are at 4802 East 62d Street. "There can be no place in broadcast- vision is a former governor of Oregon, Other principal operating personnel are ing for those who would misrepresent, Robert D. Holmes, who served as the Roger Kiley, sales manager; Bill La- evade or conceal facts from the Federal state's chief executive in 1957 and 1958. Borde, program director; Jim Meeker, Communications Commission," the bu- He is vice president Salem Television. chief engineer, and Don Grider, news reau said. Other principals are Robert E. Harrison director. and his wife, and Mr. Holmes's wife. The bureau recommended that the Rocky jobs Colorado Business Insti- grant be awarded to Channel 3's only Mr. Harrison is employed as general manager of KBZY Salem. tute Inc., Denver, has formed a radio - competitor, Salem Television Co. TV division to aid in placing broadcast was with Each of the applicants faced personnel in the Rocky Mountain area. necessity during the hearing of demon- 'Legion of Honor' CBI formed the division because of the its financial qualifications. strating The difficulty in finding skilled radio -TV bureau said Salem 3 had shown it can awards set by IRTS personnel through regular channels. be expected to have available $400,000, more than twice the estimated need. The International Radio & Television New scholarship Winner of the 1963 week a new But, the bureau said, Channel 3's Society last announced Alfred I. duPont Award for a larger series of annual to be known awards station (BROADCASTING, March 30), of as the IRTS "Legion Honor." WJZ -TV Baltimore will use its $1,000 Sam Cook Digges, IRTS president, award to endow a scholarship fund at explained the awards would be made to Baltimore Junior College. The scholar- individuals in either the business or ship will be given to high school stu- creative side of broadcasting and would dents planning to attend the school and be given in six areas: showmanship, pursue a radio -TV career. outstanding radio and television personalities, overall treatment of news, Baylor council A I2 -man broadcast creativity and special recognition. advisory council, drawn from Texas The first Legion of Honor awards will communications leaders, has been estab- be presented at a banquet June 4 in lished by Baylor University, Waco. New York. They will be in recognition The council's purpose is to bring the of the activity between April 15, 1963, broadcasting industry closer to the and April 15. 1964. Nominations for school's radio -TV education program. the awards, which may be made by any of the society's members, should be sub, Gates president calls mitted to IRTS headquarters. 444 Mad- ison Avenue, New York, before April for 'merchandising FM 29. of FM should be "merchandised," YOU SHOULD HEAR Media reports... Parker S. Gates, president of Gates Ra- Award to network NBC-TV has been dio Co., says, and if it's done properly Michael O. Lareau, Radio Station awarded a certificate of merit by the it will not only help FM, but some of Manager of WOOD, Grand Rapids, National Association for the Advance- it will rub off on AM in the form of Michigan, says: "I'm sure that you'll ment of Colored People for the "his- increased business. be pleased to hear that in the first toric significance of the spectacular "You can't possibly promote FM month of our use of the CRC Money- television documentary, The American without helping the AM," he says. maker Service, we have almost had Revolution of '63," a three -hour pro- Mr. Gates's remarks are contained in enough sales to pay for the service. gram on the civil rights movement a brochure issued last week and distributed widely to broadcasters. Es- . Keep the good materials telecast last Sept. 2. The network pre- .. corn- sentially. Mr. Gates's ing." viously has gained merit awards from commentary the National Conference of Christians sees FM, resurgent again after a down- swing following its initial boom, as the Hear and Jews and the American Civil Lib- "MONEY MAKER" erties Union for the program, produced broadcasting system of the future. FM, he says, Space A & B, East Exhibit Hall by Robert Northshield and Chet Hagan. "may be the biggest potential growth area in the broadcasting indus- COMMERCIAL RECORDING CORP. Sound selections Motion picture try."

124 (THE MEDIA) BROADCASTING, April 6, 1964 If you watched television last weekend,you already know. But, for the record, here's how The New York Times described NBC News' coverage of the Alaska earthquake story.

THE NEW YORK TIMES, MONDAY, MARCH 30, 1964. TV: Coverage of Alaska's Earthquake

N.B.C. News Scoops Its N.B.C.'s substantial advan- the most marked in TV's tage, also reflected in last Rivals on Disaster journalistic annals. night's specials, was due in great measure to station N.B.C. carried, at 7 P.M. affiliate Saturday, the first pictures KING, the network's By JACK GOULD from in Seattle, where Samuel M. Crescent City, Calif., Sharkey is managing news di- THE National Broadcasting and British Columbia... At 7 rector. KING was the N.B.C. Company's news depart- o'clock, N.B.C. also had the feed point for films and tapes ment spectacularly swept the first official confirmation from Alaska. television honors in its alert that the death toll in Alaska Incidently, amateur radio and resourceful coverage of would be much less than operators performed yeoman the Alaskan earthquake. feared. And at 11, It had 20 service through the emer- minutes of the first motion On Saturday night, when pictures from Anchorage. gency. Last night, on the public interest and appre- 14- megacycle band, they re- hension were at their peak, By comparison with N.B.C., layed messages into and out N.B.C. scooped its rivals on the other chains appeared to of Alaska hour after hour, an some phases of the disaster be caught in a weekend of example of the usefulness of by hours and on other phases lethargy, which they really hams when disasters tie up by 40 minutes. The contrast did not throw off until last normal communication facili- of performance was one of night's specials. ties.

This kind of alert, thoroughgoing reporting has made NBC News the most watched and most honored news organization in broadcasting. No matter where in the world the news breaks, and no matter when, the nation looks to NBC News to get it IJE3 first and get it right. We wouldn't have it any other way.

Look to NBC for the best combination of news, information and entertainment. EQUIPMENT & ENGINEERING Stuffing VHF in the pipelines

Prospects are that before the all- channel law obtain an eight -page brochure on all - channel TV, single copies from the FCC; bulk copies from the Electronic goes into effect the market will be loac' J Industries Association. New '64 Lines One of the signs of with maybe 2.5 rniilion VHF -only receivers a boomlet in VHF sets is the practice by most manufacturers in recent weeks Production of VHF television receiv- be as many as 2.5 million VHF sets in of introducing new portables -in some ers has been increasing at an abnormal the distribution pipelines by the time cases a full three months before they rate with the approach of the effective the all-channel deadline is reached. Nor- normally are introduced. All are called date of a law requiring manufacturers mally, he said, there are no more than "drop -ins" to the existing 1964 lines. to build both UHF and VHF into sets 1.5 million sets in the hands of distribu- The latest annnouncement came last they ship in interstate commerce. tors and retailers or en route from the week from Philco, which offers a new According to authoritative estimates, factory to distribution outlets. 19 -inch portable. It is available both VHF -only production was 20% bigger Retailer Demand The spurt in VHF as VHF-only and with UHF. in January and February of this year set production is attributed to an in- Jack Kane, assistant national sales than in the same two months of 1963. crease in orders from retailers who are manager, said: In recent weeks a number of major conscious of the selling problems that "We brought the model out two manufacturers have introduced new may be caused by the inclusion of months early because of the current models. In past years new lines have UHF tuners, at increased price, in sets short supply of 19 -inch merchandise. not gone on the market before May or offered to customers in areas having no Inventories have been drained by heavy June. UHF stations. The retailers, it is said, January and February orders which put The all- channel requirement goes in- have been stocking up on the lower - us 30% ahead of the first two months to effect after the end of this month. priced VHF sets, especially portables. of 1963. One expert on TV receiver market- The all -channel set law was passed "Consequently, we're making the ing estimated last week that there may by Congress in 1962 as an inducement model available to our distributors to to UHF development. As administered sell now instead of waiting for the by the FCC, the law provides that after scheduled May introduction." April 30 all sets manufactured for in- Mr. Kane said the receivers should terstate sale must be able to receive the be on dealers' shelves in another week; full VHF -UHF range of signals. The they are already being shipped to dis- law also applies to foreign receivers im- tributors. The set sells for $139.95 for ported to this country. VHF; it costs $20 more for VHF -UHF. For some time the FCC has ex- Other manufacturers who have re- pressed fears that manufacturers might cently added new VHF models to their stockpile VHF -only receivers in antici- existing lines are General Electric, pation of the April 30 cut -off. There is RCA, Emerson, Westinghouse, Zenith no limit on the time in which any kind and Motorola. of set made before May 1 may be sold Permits Leeway One of the reasons to the customer. for the flurry of activity so early in the So sensitive has the FCC been on this season, a manufacturer acknowledges, subject that when reports of stockpiling is that by filling existing lines, the first appeared in January, Commission- changeover to 1965 lines can be de- er Robert E. Lee -the FCC's most out- layed. This is needed, he emphasizes, spoken UHF advocate, wrote to all so that manufacturers will know how manufacturers, asking if the rumors they stand on (1) excise tax relief, (2) were true. All replied that there was new UHF tuners, and (3) state of the YOU SHOULD HEAR no stockpiling that they were aware of. market. Last week the FCC issued a public The manufacturers, through EIA and notice on the all- channel TV receiver with the support of the FCC, are work- act. After explaining what the law is ing to have Congress reduce the 10% Ken Kilmer, General Manager of and how it is being put into effect, the manufacturers' excise tax by about $8 commission stressed that its purpose is K -TTT Radio, Columbus, Nebras- to $10. This would permit all-channel to "remove one particular obstacle to set prices to be equal to existing prices ka, says, "Your library is great and the development of television- namely, for VHF-only receivers, since the manu- we are very happy with it." the dearth of TV sets capable of receiv- facturers' markups, and those applied ing UHF stations." The statement says by distributors and retailers, would be that all- channel receivers will encour- based on a lower price to begin with. age the development of UHF which will The tuner situation is in a state of result, it says, in more stations, in aid flux, with problems of supply confront- Hear "MONEY MAKER" to noncommercial educational stations, ing virtually all manufacturers. There Space A & B, East Exhibit Hall "and better local TV reception through- are also developments in improved and out the land." cheaper tuners that set makers feel are COMMERCIAL RECORDING CORP. The report also tells readers how to bound to affect their plans soon. 126 BROADCASTING, April 6, 1964 Get the complete pktur

. . at the American Research Bureau's Hospitality Suite during the 42nd Annual NAB Convention. are cordially invited to stop by for audience data we 11,v:, 1v for you. And. y ou have puzzling audience problerrp.-

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The Most Trusted Name in Television proposals denied in 1962, the associa- ABS seeks dismissal tion said, charging that only the name ABC to show new "developmental" was used. There is no of 750 kw bids real intent to conduct an experimental type of TV recording operation, ABS added. The association said it is obvious the The Association ABC Engineers President Frank on Broadcasting proposals are not experimental as the Standards last week asked the FCC ABC will introduce an Elec- Inc. five stations plan fulltime, commercial Marx said dismiss recorder, a system to five applications for "devel- operations, with no use of powers other tro- Photographic [AM] current kine- opmental stations" that would use than the top powers proposed in their which he says will make powers up to 750 kw. The association applications. ABS added that the com- scope TV recording methods obsolete, said that the applications are only faint- mission should not view a develop- at the National Association of Broad- ly disguised proposals, that the commis- mental service class as a catch-all for casters convention in Chicago Tuesday sion has denied in the past, that would operations prohibited by other sections (April 7) . have a destructive impact on domestic of FCC rules. It noted the Developed by ABC Engineers and radio that under and would compromise our in- FCC's predecessor, the Federal Radio General Electric from a technique de- ternational broadcasting agreements. Commission, experimental operations vised by Eastman Kodak, the Electro- The applications have been filed by were not allowed to conduct any form Photographic recorder will make pos- WGN Chicago WLW (720 kc), Cincin- of regular programing. sible theater use of recorded television nati (700 kc), wxo Des Moines, Iowa How It Should Be ABS said it op- programing, according to Mr. Marx. (1040 kc), WJR Detroit (760 kc) and poses any "superpower operation, of The system operates by using an elec- KSL Salt Lake City (1160 kc). WGN, any type, of any duration, in any U. S. tron beam that paints the picture di- WLW and WHO have all requested 750 city," but if a high -power experiment is rectly on film, thereby eliminating dis- kw and WJR and KSL are seeking 500 to be conducted it should follow this kw operations, WJR tortions and loss of quality previously although said that plan: it would use 750 kw if the FCC desired. caused by the tube face and film cam- Use one of the nonduplicated clear All five stations are on clear era lens. channel channel frequencies frequencies, (of the five present ABC Engineers will receive the de- but the commission has applications only wt-w, approved those of wno velopmental model of the system after the duplication of the wort or xsL). and WJR facilities, an action which was further tests are conducted. Employ a 50 kw transmitter "or affirmed by a court of appeals (BROAD- with increments up to a total of 750,000 CASTING, Nov. 4, 1963). watts." ABS said last week that "only the New Ampex tape recorder All high-power `labels' have been changed." The appli- experiments should be conducted between midnight and cations don't differ from the high power A two -channel, slow -speed tape re- sunrise; maintaining regular commer- corder (the CL -10) that provides up to cial service at 50 kw. eight -and- one -half hours of uninter- Programing should be limited to rupted recording time for logging pur- test signals voice with an occassional poses has been introduced by Ampex transmission. Corp. A modification of the Ampex The operation should be noncom- PR -10 series, the new unit has tape speeds of 15/16 and 1 -7/8 inches per ABS said that the five applications, second, is designed for use in record- if granted, would lead all clear -channel ing extended conferences, speeches and stations to apply for high -power opera- telephone monitoring. The CL-10 is tions. This would promote monopoly priced at $1,245 unmounted, and at and endanger the stability of small sta- $1,325 in carrying case. tions. No station, other than another clear channel, could approach the coverage made possible by 500 kw or 750 Technical kw, ABS said, and transmission power topics ... equals commercial strength with which it would be difficult to compete. The as- Appoints agency Entron Inc., Silver sociation also argued that there would Spring, Md., manufacturer and de- be much interference to adjacent chan- signer of community antenna television nel stations in the North American area. systems, has appointed A. D. Adams YOU SHOULD_ HEAR Advertising Inc., New York, to handle advertising and public relations. Robert L. Whitaker, Executive Vice Site change approved President of WMIX, Mt. Vernon, Ownership change Sherman Grinberg Productions has acquired full owner- Illinois, says: "14'e made two specific . The FCC last week granted an appli- ship of United Film Laboratories, sales with the sponsor -product jin- cation by New Jersey Television Broad- Hollywood plant equipped to develop gles, one to an area Ford Dealer who, casting Corp. for a modification of its and print 16 mm and 35 mm film, han- by the way, was already a regular construction permit for wNJU -Tv (ch. dling up to 30,000 feet of negative per newscast sponsor on our station, but 47), which will permit the Linden, night. Black- and -white prints can be who uses the jingle for an additional N. J., station to move its transmitter produced at the rate of spot schedule, and one to the First from West Orange, 100,000 feet N. J., to the Em- each 24 hours. Hal Mann has been National Bank of Mt. Vernon." pire State building, New York, and in- named lab manager. crease visual power from 200 kw to Hear - "MONEY MAKER" 347 kw, if the change does not inter- New Depot Sylvania Electric Prod- Space A & B, East Exhibit Hall fere with wNDT(Tv) Newark, N. J.- ucts has opened a central parts depot New York. WNJU -TV's antenna height in Melrose Park, Ill. More than 75,000 COMMERCIAL RECORDING CORP. will be raised from 580 to 1,180 feet. parts are available in the new depot.

130 (EQUIPMENT & ENGINEERING) BROADCASTING, April 6, 1984 PERSON APPEARING IN Hildegarde ¡C1 4 Jr. puke Ellington john Hammond, Hamilton Marco Rizo Covington Warren Texas Troubadours Tubb Claude Gray ESA Ernest Singleton Drusky Mar91e RAT Maltby CEEB Richard guests special ,TE and other gV ,. CIVE ENENTERTAINMENT AP CONTINUOUS CpN vNT1pN Personalities Available NAß For Taped On- The -Spot Interviews ... And Introducing The Newest THESESAC' RECORDINGS BIG Low -CostBANDS Program Package The swinging sounds of ten all -star bands ...ideal for year -round programming COUNT BASIE WARREN COVINGTON

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BROADCASTING, April 6, 1964 131 INTERNATIONAL BBG postpones commerical time changes Memories for tape MORE DISCUSSIONS SET ON TV TIME, FM REGULATIONS To gather historical data, there For the time being there will be no inc; CKDH Amherst, N.S., will go from will be tape equipment on hand changes in amount of advertising on 250 w to 1 kw on 1400 kc; and cFAx on April 7 for the luncheon of the Canadian television, or changes in reg- Victoria, B.C., will move to 1070 kc Quarter Century Club of the Ca- ulations for FM stations. The Board of from 810 kc with 1 kw. nadian Association of Broadcast- Broadcast Governors announced follow- Ownership changes approved include ers at the Chateau Frontenac ing March hearings, that decision on CKXL Calgary, Alberta, from CKXL Ltd. hotel, Quebec City, Quebec. Vet- proposed changes to cut TV advertis- to Mrs. Donna M. Pryor of Calgary; eran Canadian broadcasters are ing time from 16 minutes to 12 min- clive Niagara Falls, Ont., to new cor- going to be asked to reminisce on utes an hour, and on changes in FM porate firm Adanac Broadcast Invest- business details, colorful charac- station regulations are being deferred ments Ltd.; CKRT -TV Riviere -du -Loup, ters, first Canadian radio adver- for further discussion at the April hear- Que., from Radio CJFP Ltd., to CKRT- tisers, and other features of the ings in Ottawa. TV Ltd. early days of Canadian broadcast- Meanwhile the BBG has announced Ten FM stations have had their li- ing. The Quarter Century Club that at the hearings starting April 28, censes renewed for one year, two TV- meets annually during the CAB an amendment will be offered to change satellite stations have been renewed for conventions, and each year broad- Canadian program content from 55% three years, 53 AM and seven FM sta- casters promise to write down to 45% for the summer months. tions and one TV station have had li- their recollections of early days. At the March meetings, clive Co- censes renewed for five years, while This year it is hoped to actually bourg, Ont., was recommended for an seven TV with 24 AM radio network record some of Canada's early 103.1 me with 117 kw; FM license on stations and a long list of low -power broadcast history with a club cxox Woodstock, Ont., got a power in- relay stations were renewed for five member, Walter Dales of Winni- crease from 250 w to I kw day and years. peg, Man., doing the interviewing 250 w nighttime on 1340 kc; CHNS -FM and recording. Chairman of the Halifax, N.S., was given an increase in U. S. entries announced Quarter Century Club is Norm 250 w 5.76 kw on 96.1 power from to Botterill, CJI.H -Tv Lethbridge, Al- for Cannes TV festival berta. A special committee of the National Academy of Television Arts and Sci- ences last week announced the selection of six TV programs that will be among NBC International's sales the official U. S. entries at the forth- coming Cannes Television Film Festi- val. NBC International last week reported new sales of 519 hours of programing Fiction entries are "Bringing Far to TV operations at 14 foreign loca- Places Together," an episode from tions. The programs, 175 hours of Naked City, Bert Leonard, executive which were in Dr. Kildare, were producer; "Blacklist," on The Defend- sold to Liberian TV; ARD Munich, West ers, Herbert Brodkin, executive pro- Germany: ducer, Ceskoslovensky Filmexports, and "The Volunteer," on Com- Prague; Oesterreichischer, bat, Vienna; Ned - Selmur Productions. erlandse Televisie Documentaries Stichting, Hilverson, selected were The Holland; Scottish Television, Edinburgh; Making of the President: 1960, Wolper Northern Productions, Nigeria Broadcast Corp.; Trin- based on Theodore White's idad and Tobago Television Pulitzer prize- winning book; The World Co.; Jamai- ca Broadcasting Corp.; Television Ltd., YOU SHOULD HEAR of Maurice Chevalier, NBC Special Gibraltar; Projects Kenya Broadcasting Corp.; Donald W. Reynolds, Jr., President production; and Ten Seconds Radiotelevisao Portuguesa, That Shook Lisbon; of KPUB, Pueblo, Colorado, says: the World, Wolper Produc- wxAQ tions' -Tv San Juan, P. R.; and the New "We've had tite CRC Moneymaker documentary about the first Zealand Broadcasting atomic bomb. Corp., Welling- Library about a month, and it is ton. certainly well named. We sold two appliance dealers large orders almost Windsor station begins as soon as it came in, thanks to the CKWW Windsor, Ont., the town's first You Can Speak appliance ingles. We have news privately owned radio station, went on FRENCH and /or SPANISH contract with a bank looking very the air March 29. Or Other Foreign Languages (also Latin) good due to personalized jingle. We The new AM, on 580 kc, said it will QUICKLY, EASILY feel that it is the finest library avail- direct all its programing at Windsor if you have a 33,a ips tape recorder. Modern, able, and the best we've ever worked and will not carry Detroit advertising, audio -lingual, armed -forces methods make it easy, fast, extremely effective. Send only $2.00 with. The quality throughout is ex- though it covers the area. President of for sample 30 min. trial Linguatapes -$5.00 for ceptional." cxww is Royce Frith, Canadian televi- 90 min. -$10.00 for 195 min. Refund if not completely amazed and delighted. 71/2 ips sion personality. Robert Williams is Linguatapes also available at 50% extra. Be sure to state tape speed and languge(s) desired. Hear "MONEY MAKER" operations and sales manager. The sta- Linguatapes mailed prepaid same day order re- tion features half -hour shows on local ceived. Space A & B, East Exhibit Hall LINGUATAPES, news. The station is represented by Dept. 113 166 5th COMMERCIAL RECORDING, Cr D. Stovin -Byles Ltd., Toronto. Ave.. N. Y. 10, N. Y.

132 BROADCASTING, April 6, 1964 ..`5 .'

RR ''((JJ4

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ÌÚ11i?;7i 1.1HNA

Do you sell beer in Boston? If you'd like to brew more profits by selling more at lower cost, keep this in your head: WMEX collars more young, male adults per advertising dollar than any other radio station in Boston! That's why, in Boston, WMEX is the one buy to make if you're making only one! Your McGavren -Guild man will gladly pour out the lively, refreshing WMEX story in appetizing detail. Radio choice of the New Boston WME X

BROADCASTING, April 6, 1964 133 PROGRAMING

porting from abroad award for his Death of a Regime program dealing ABC Radio sets June with the overthrow of the Diem government in South Viet Nam. A runner -up citation was awarded to ABC -TV for its program, Soviet Worn- for return of drama an. NBC -TV's Fred Freed won the best television interpretation of foreign affairs Paper a award for his NBC White `Theater 5' will be 25- minute across -the -board documentary, "The Death of Stalin." CBS -TV won a citation in the cate- series; Ed Byron named executive producer of show gory for the program, Ethiopia -The Lion and the Cross. The program also won the first place award for the best ABC Radio in June plans to offer show to stations at about 9 p.m., -fed motion picture reporting from abroad. Monday through Friday dramatic pro- EDT -will be 25- minutes long, a John Tiffin and Jean Reitberger com- graming to affiliates, a service first men- change from the network's initial think- bined to film the which was tioned by the network late last sum- ing for 50- dramatic shows. program, minute narrated mer. Last August, ABC Radio announced by Walter Cronkite. Chris Callery and Vadala, NBC-TV, Robert Pauley, ABC Radio's presi- plans to schedule drama shows in the Joseph of won a citation in this category for the dent, last week announced that Ed fall of 1963 (BROADCASTING, Aug. 12, program, City World, which was Byron, who created Mr. District At- 1963), but the project was subsequent- and narrated by Chet Huntley. torney on radio, will be the executive ly delayed. producer in charge of the network's Anthology Concept Retained from Mutual's Phil Clarke won the best radio interpretation of foreign affairs drama series, tentatively titled Theater the initial plans, however, is the con- award 5. Mr. Byron will report to John A. cept of producing an anthology series. for his weekly program on com- The Big Lie. Thayer Jr., national programing direc- Thus, each show will be self- contained munist propaganda titled John Chancellor, tor at the network. and not serialized. NBC, won a citation The radio dramas will for his program, Presidents in Central be made avail- Mr. Byron and Mr. Pauley said the able to affiliates for local sale. America. Each new dramas will be repertory though Best radio reporting was without a "stock company of actors." from abroad won by Scripts will be originals old series NBC's George Clay for his re- -no ports on will be used. the United Nations forces march to end the rebellion in the Mr. Byron between 1938 and 1959 Congo. also had created for radio such shows as Pot of Gold and What's My Name. He has been an account executive in news programing for NBC -TV's special Nightclub revue made program sales department and has been away from radio programing since for pay -TV exposure 1959. The program length was cut back to A 90- minute show, based on the 25 minutes, it was explained last week, satirical revue currently at New York's because it was the judgment of network Upstairs at the Downstairs nightclub, programers that today's radio audience has been produced and will be offered has listening habits which would not for pay television in this country and sustain the longer format. for free television abroad. ABC Radio is also producing the Dr. The program was produced by Ar- Joyce Brothers Show - five -minute daily nold Brown & Associates, New York, YOU segments -for stations to sell locally. and will include such name personali- SHOULD HEAR Some time ago, Mr. Pauley noted ties as singer Georgia Brown and actor Ronald L. Hickman, General Man- that affiliates had shown a favorable re- David Wayne. A spokesman for the ager of WNNJ, Newton, N. J., says: sponse in a poll on network drama Brown organization said negotiations "Thanks to the CRC Library, our plans. for the 90- minute special are being con- sales have increased at a far greater ducted with RKO General Phonevision, pace in the last four months. Initial operator of a toll TV system in Hart- response from sponsors has been ex- Networks awarded for ford, Conn., and with Subscription tremely favorable and we look for- Television Inc., Los Angeles, which is ward to a very pleasant relationship overseas news coverage scheduled to begin operations this sum- with CRC. Incidentally, we are espe- mer. cially proud of our new customized The networks will share in awards to Brown has produced pay television ID's and special holiday jingles." be presented Tuesday (April 7) in adaptations of "Spoon River Anthol- New York at the Silver Jubilee awards ogy," a Broadway show, and of "O1e, Hear "MONEY MAKER" dinner of the Overseas Press Club of Ole" and "Streets of New York," off - Space A & B, East Exhibit Hall America. Broadway presentations. The Hartford CBS -TV correspondent Peter Kalis- pay -TV installation carried "Spoon COMMERCIAL RECORDING CORP. cher won the 1963 best television re- River" and "Ole, Ole."

134 BROADCASTING, April 6, 1964 The most profitable half -hour of your week

Starting on one small radio station in 1938, Dr. M. R. DeHaan's RADIO BIBLE CLASS has gained such astounding popularity that today it is heard on over 600 radio stations including the ABC radio network, the Keystone network, Regional networks and hundreds of leading independent stations in the United States, Canada and many foreign countries. A new Radio Log giving complete times and stations is available upon request. Dr. DeHaan, a physician as well as a Bible Teacher, presents his lessons with such clarity and understanding that spiritual instruction becomes a vibrant, living experience. During his twenty -six years of broadcasting Dr. DeHaan has also written many books and magazine articles. His sermon booklets and Daily Devotional Guide booklets, some of which are pictured below, are published monthly and sent free of charge to all listeners -who write requesting them. Dr. DeHaan is grateful to the hundreds of broadcasting stations that are carrying his outstanding weekly program, i n fr. .:G a ,- Ra'ds.:; ie i a

QUARTER CENTURY "Telling the Story of Jesus" public service by carrying ETV, "but New association for producers they can do it as a profitable business activity." The NCTA, presently seeking agree- Motion picture and TV film groups consolidate ment with the FCC on legislation to regulate CATV systems, has mailed to form AMPTP; Charles Boren is head executive officer copies of the Journal article and its survey report "to the FCC commissioners The Association of Motion Picture nominated by Amigo Productions, Bell - and key FCC staff, members of the Producers and the Alliance of Tele- mar Enterprises, Calvada Productions, Senate Commerce and Education com- vision Film Producers have combined Mayberry Enterprises, T & L Produc- mittees, members of the comparable into the Association of Motion Picture tions and Tycoon Productions. committees of the House, heads of lead- and Television Producers. The consoli- Major motion picture studios will be ing ETV groups and members of state dation was announced Thursday (April represented by Steve Broidy, Allied Art- ETV commissions," the association said. 2) by Charles Boren, executive vice ists; Gordon Stulberg, Columbia; Bonar Mr. Stone notes the record of CATV president of AMPP and Richard Jencks, Dyer, Disney; Saul Rittenberg, MGM; involvement in ETV is "impressive" and president of ATFP. Mr. Jencks, who Bernard Donnenfeld, Paramount; Freo "an important contribution toward pub- will become a vice president of AMPTP, Metzler, Twentieth Century-Fox; An- lic education." and John Zinn, who has been execu- thony J. Frederick, Universal; Robert ETV Encouraged By NCTA An tive secretary of ATFP, have moved Blumofe, United Artists, and E. L. De NCTA policy statement notes that mem- into the offices at 8480 Beverly Boule- Patie, Warner Bros. bers should "work with educators and vard, Los Angeles, which have been AMPTP officers will be: Y. Frank educational groups who are construc- AMPP headquarters since 1950. Freeman, chairman of the board: E. L. tively active in this medium of learn- Mr. Boren, who will be the chief De Patie, vice -chairman; Charles Boren, ing." It also is NCTA policy to estab- executive officer of AMPTP as he has executive vice -president; Steve Broidy, lish a national awards program to gen- been of AMPP, said that the goal of vice -president; Anthony Frederick, vice - erate recognition for distinguished the consolidation is "to bring under president; Alfred P.Chamie, vice presi- CATV service to education, "and fur- one roof the major elements of the dent and secretary, and Richard W. ther that such awards be widely pub - entertainment industry in Hollywood." Jencks, vice -president. licized-at local, regional and national The association and the alliance, he levels." And NCTA encourages mem- said, "have held joint labor negotiations bers to keep Congress and government for several years and we have developed CATV's extend officials informed of contributions to a common approach to many other in- ETV. dustry matters. The consolidation of Mr. Stone notes that "federal match- the two groups is a natural step. The ETV coverage ing funds are available to schools for interests of all concerned will be served the installation of master receiving an- better by a single organization." Educational stations find tennas and building distribution systems The companies belonging to the alli- under provisions of the National De- ance, Mr. Jenck said, "were unanimous- new help: 93 CATV systems fense Education Act." ly willing to take this step in the belief Other comments by Mr. Stone: that the consolidation of the two groups carry signals in 32 states "Of particular advantage to the UHF will be of distinct benefit in placing the educational broadcaster is that CATV total resources of the association at the systems receive the UHF signal and disposal of each and every member convert it so that the signal is available company." Educational television broadcasters who have found it impossible to serve on normal VHF sets... . The membership of AMPTP will in- either poor signal areas or communities "As the schools desire to make addi- clude the present members of both outside their normal signal range are tional use of television there will be AMPP and ATFP. now reaching them through community trends toward closed- circuit systems AMPP members: Allied Artists antenna television systems. within individual buildings -for second- Pictures Corp., Columbia Pictures Signals of 33 ETV stations are fed ary schools, particularly -and to dis- Corp., Walt Disney Productions, Metro - through 93 CATV's to schools and sub- trict -wide closed -circuit systems, using Goldwyn- Mayer, Paramount Pictures scribers in 32 states. Three out of every either cabled interconnection, or the Corp., Twentieth Century -Fox Film four CATV systems that can pull in type of point -to -point broadcast facility Corp., Universal Pictures, United Art- ETV signals are doing it. provided for in the 2,500 magacycle ists Corp., Warner Bros. Pictures. Accoring to a survey by the National band.... CATV system operators have ATFP members: Amigo Produc- Community Television Association, the the technical capability of providing ..." tions, Bellmar Enterprises, Bing Crosby CATV's are making it possible for 150,- specialized closed- circuit service. Productions, Calvada Productions, Day- 000 school children to receive educa- CATV systems serve about 2% of star Productions, Desilu Productions, tional broadcasts that would not other- the total TV audience, "but these CATV Flying A Pictures, Four Star Televi- wise be available. systems are located in areas where TV sion, Jack Chertok Television, May- In an article about the survey, Loren reception is most troublesome, so they berry Enterprises, Revue Productions, Stone, manager of xCrs(Tv) Seattle - are relatively more important than the T & L Productions, Tycoon Produc- Tacoma, a noncommercial educational 2% figure would suggest." tions, Wrather Corp. station, reports that CATV systems "can According to the NCTA report, Ore- The TV film companies will be rep- provide -simultaneously if need be- gon and Washington lead in the num- resented on the AMPTP board by both broadcast and closed- circuit ETV ber of systems and communities served George Elber, executive vice -president service, and educational FM radio sig- by ETV through cable systems. Oregon of Four Star Television; Saul C. Weis - nals as well." Mr. Stone, writing in the has 12 systems serving 21 communities; low, BCP vice -president; Bernard current issue of the National Associa- Washington has seven serving 22. Wash- Weitzman, vice -president of Desilu, and tion of Educational Broadcasters Jour- ington also has the greatest number of an additional board member to be nal, reports CATV's not only provide a students served, 12,696.

136 (PROGRAMING) BROADCASTING, April 6, 1964 A trial broadcast live-it happened in '25

Memory of WGN Chicago's his- by neighbors to read about the apes - the right to realign the courtroom toric live coverage of the Scopes to -man concept in his class and to seats by agreeing to wire up five trial (the "monkey" or evolution cooperate in an arranged arrest. places in the town with loudspeakers case) was recalled by Quin Ryan, Mr. Ryan recalled that WGN "re- to accommodate the throngs who retired broadcaster who once served ceived the broadcasting privilege and might endanger the old building. We as manager of WGN, as a result of put the witness stand in front of the the controversy over the broadcast bench with one microphone above it; ban in the Jack Ruby trial in Dallas. two more mikes were placed at the Mr. Ryan related events of the tables of opposing counsel on the July 1925 trial in the March 22 is- right and left; and a fourth mike for sue of the Chicago Tribune, which is this reporter on a window sill shared under common ownership with WGN. with the colorful writer, H. L. He described the landmark Dayton, Mencken. The jury box was moved Tenn., case as "the only criminal to the rear." trial ever broadcast in its entirety." Mr. Ryan continued, "We used It was aired live and remote by WGN the same setup one afternoon when during daytime hours. With the sta- Judge John T. Raulston decided to tion paying $1,000 daily for phone move the court to the lawn outside lines, he said. because of the intense summer heat." The trial featured two prominent At one point the judge sent the jury legal figures, William Jennings Bryan from the court, he related, "but they and Clarence Darrow, in a fight over didn't miss the red -hot proceedings religious, scientific and right of free they had waited so long to hear. thought issues. The case snowballed They heard everything all day on into national headlines from what our new -fangled loud speakers about began as a friendly test of a new the town." state law forbidding teaching of Dar- Mr. Scopes was found guilty and win's theory of evolution. John A younger Mr. Ryan fined $100. The fine later was can- Thomas Scopes, a young science When Canon 35 was no more than celed by the state supreme court on teacher, had been half -jokingly urged a notion a technicality.

KOLN Film sales ... Boston Blackie (UA -TV): Sold to -TV Lincoln, all Nebraska; WAVY- xcoP(TV) Los Angeles. TV Norfolk, Va.; WGAN -TV Portland, Volume 9 (Seven Arts): Sold to Me.; KPLC -TV Lake KCMT Mystery Stories (UA -TV): Sold to Charles, La.; WAN-TV Birmingham, Ala.; WTPA(TV) (TV) Alexandria, La.; WBRC -TV Birm- WOR -TV New York. Harrisburg, Pa.; KSHO-TV Las Vegas; ingham, Ala.; WIMA -TV Lima, Ohio; wRGB(TV) wcKT(TV) Miami; Schenec- Miami Undercover (UA -TV) : Sold WOAL -TV Lancaster, Pa., and WEHT(TV) tady and WSYR -TV Syracuse, both New to WLEX-TV Lexington, Ky. Evansville, Ind. York. Now in 20 markets. Tombstone Territory (UA -TV) Count of Monte Christo (ITC): Sold Feature Film Package (NTA): Sold Sold to WEAU -TV Eau Claire, Wis. tO WATR -TV Waterbury, Conn. to KcoP(TV) Los Angeles. The Trouble- Shooters (UA -TV) : The War to End All Wars (20th Sold to WKRG -TV Mobile, Ala. Editorials produce comments Century -Fox): Sold to WNEW -TV New York; WTTG(TV) Washington; KCOP Jungle 4 Features (ITC) : Sold to WKRC (Tv) Los Angeles; KORK -TV Las Vegas; KDKA -TV Pittsburgh; xxTV(TV) Sacra- Listener response to a Cin- KBTV(TV) Denver; KUTV(TV) Salt Lake mento, Calif.; WEHT(TV) Evansville, cinnati editorial in February asking for KTTV City; WRDW -TV Augusta, Ga.; WOAI -TV Ind.; KOIN -TV Portland, Ore., and comment on the station's programing San Antonio and KGNS -TV Laredo, both (TV) Los Angeles. and advertisements was so good that Texas; WTVP(TV) Decatur, Ill.; WBNS- the station plans to plumb the public in Edward Small Features (ITC): Sold TV Columbus, Ohio, and Kvos-TV Bell- similar future surveys. to WABC-TV New York; WXYZ -TV De- ingham, Wash. Now in 12 markets. Of 67 letters, only four were gen- troit; WBKB(TV) Chicago; WZZM -TV erally uncomplimentary, with listener Bat Masterson (UA -TV): Sold to Grand Rapids, Mich.; KPLR -TV St. programing complaints centering on a WALB -TV Albany, Ga.; WJHG -TV Pana- Louis, and KMBC -TV Kansas City, Mo. parttime announcer no longer with the ma City, Fla.; WMAZ -TV Macon, Ga.; station and adverse advertising com- Action Theater Features (ITC) : Sold wFTV(TV) Orlando, Fla.; WRCB -TV ments concentrating on a series now to WATR -TV Waterbury, Conn.: KM BC- Chattanooga: WKOW -TV Madison, Wis.; dropped. As a result of the letters, Tv Kansas City, Mo., and WZZM -TV xETV(TV) Tijuana, Mexico -San Diego, WKRC plans to expand a talk show and Grand Rapids, Mich. Calif., and WNOK -TV Columbia, S. C. is considering expanding its news. in 123 markets. Now Super Car (ITC): Sold to xTiv(TV) The station tentatively plans another The Aquanauts (UA -TV): Sold to Sioux City, Iowa; WOW -TV Omaha, editorial soliciting listener comment wTvo(TV) Rockford, Ill. xxoL(Tv) Keaney- Holdredge, and "once- perhaps twice-each year."

BROADCASTING, April 6, 1964 137 tures to be labeled only on their con- `Runaway' film tainers, which are never seen by the Networks follow public," SEG said. The Department of State, the Federal labels opposed Trade Commission and the Commerce expected form Department, however, have filed comments with the House Commerce Com- FTC, Departments of State, mittee that say the bill is contrary to Proposal to offer programs U. S. foreign economic policy. Commerce line up against The bill would make it "an unfair to independent stations method of competition" to put in inter- laws backed by film unions state commerce films, or advertisements meets strong opposition for them, that have been photographed "in whole or part outside the U. S." The three television networks last require country- of -ori- Legislation to without labeling them with the country week reacted in predictably strong op- gin of television and motion labeling in which they were photographed. position to a suggested rulemaking that the screen and in ad- picture films-on The State Department warned of would require programs that are re- for them been opposed vertising -has possible retaliatory restrictions abroad jected by an affiliate to be offered to by three federal agencies. on U. S. films and said "consequently the independent stations in the same by Hollywood film unions, Sought we have an important stake in reduc- market. HR 7672 and seven similar companion ing the effects of the numerous restric- The three networks told the FCC bills are intended to halt the "runaway" tive devices which other countries ap- films overseas that the commission lacked the author- production of American ply to imported films." and force American producers to make ity to thus directly control the distribu- their films in this country. U. S. tech- The Commerce Department com- ion of their programs. CBS -TV said nicians would thus get the work. mented that enactment of the legisla- that the proposal, made by wuHP(Tv) The board of directors of the Screen tion "would not be in harmony with Milwaukee, as an amendment to the Extras Guild announced Monday our country's policies for the reduction FCC's Chain Broadcasting Rules, would of impediments to international (March 30) that it has adopted a res- trade." distort the intent of those regulations - olution "demanding" Congress pass the Commerce estimated that "remittances which is to assure the programing free- of film legislation. "While books and maga- earnings from abroad to the dom of a network affiliate. U. S. in 1963 are expected zines and most other imported prod- to total The proposal was urged by WUHF -220 ucts must be clearly labeled with the about $215 million." primarily to give independent UHF sta- country of origin, under present law the tions a means of acquiring network Customs Bureau permits motion pic- 'Greatest Show' from Desilu programing that is not cleared for use by a local affiliate (BROADCASTING, Desilu Sales Inc., Hollywood, is re- Feb. 24). The proposed amendment leasing 30 one -hour episodes of The to the rules would require that if the Greatest Show on Earth in addition to affiliate fails to provide clearance with- the line -up of properties previously an- in 72 hours "the network shall, giving nounced for the Television Film Ex- appropriate notice of the fact, exhaust hibit-1964 in Chicago (BROADCASTING, clearance possibilities in the community March 30). The series stars Jack by offering such programs or program Palance. series on equitable and nondiscrimina- First sales of the new series were to tory terms and conditions to all other wrtx(rv) New York, WON -TV Chicago, operating stations in the community." KHJ Los Angeles and cKl.w -TV Wind- ABC-TV said that although it had sor, Ont.-Detroit. the most, of the three networks, to Desilu recently entered the feature gain by UHF development, it believes field with the distribution of a package the WURF proposal could have a reverse of three features titled Three for the effect. "What is required," ABC -TV Money. The features each ran as two - said, "is a rule which would cause the part shows in The Untouchable series networks to share primary affiliations and were edited down from two hours with UHF stations in 2 -VHF markets to 90 minutes for theatrical release. on an equitable basis." The network YOU SHOULD HEAR added that UHF can't expect to grow J. Robert Humphreys, Manager of via rejected programing. KSRV Radio, Ontario, Oregon, says: APRTA sets news study NBC-TV told the commission that "It is difficult to draw the line be- programing should be offered on a tween selling clients again and keep- The Associated Press Radio - voluntary basis only, noting that it had ing them sold, but I feel it is most Television Association in the next made program offers to WUHF. The important to keep good accounts few months will conduct a study network questioned what terms could sold. Thus, the most important of newscasting patterns by its considered "equitable." NBC -TV point- benefit I see from CRC is keeping nearly 2,500 broadcasting stations ed out that the advertiser is often in clients sold. It's easy to keep a client around the country. control of the use of a program and sold with the `sell and sounds' from APRTA President Robert hence, in many instances, advertiser CRC." Schmidt, general manager of approval would also be required. KAYS Hays, Kan., said results of Storer Broadcasting Co., also corn- Hear "MONEY MAKER" the study will be reported at the menting in opposition to the amend- APRTA board of directors meet- Space A & B, East Exhibit Hall ment, asked what was to be done if ing in September. all the independent stations in a mar- COMMERCIAL RECORDING CORP. ket were to want the offered program?

138 (PROGRAMING) BROADCASTING, April 6, 1964 In a typical month, Air Express made overnight delivery of 97% of 1675 shipments to Collins Radio, Cedar Rapids, Iowa. Air Express overnight deliveries help speed production... cut inventory... step up customer service ... beat tough shipping problems. Whatever you make! Wherever you are! Even if you're miles from any scheduled airline service. Rates are low... security maximum ... even armed surveillance is available for valuable cargo. Only Air Express can offer this kind of expedited delivery between 21,000 points in the U. S. Call REA Express for Air Express Service.

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BROADCASTING, April 6, 1964 139 also may buy for distribution some special programs that wrro-r(Tv) Newark - Radio;. ÌV go to New York is planning. The educational station has set up a studio in the New Jersey pavilion and, in addition to the specials, will originate two or three programs five days a week from there, the World's Fair One of the programs, a course in Eng- lish, will illustrate to pavilion visitors -65 exhibit; the unique features of educational TV. Worldwide coverage expected for 1964 Plenty of Radio Radio originations will probably be even more frequent RCA pavilion will emphasize color television than TV. NBC Radio's weekend Moni- tor program expects to do many originations from the fair. Also in the The 1964 -65 World's Fair will earn Mexican actor, will make his first on- works is Arthur Godfrey's CBS Radio its global sobriquet, thanks in large part location U. S. TV appearance to act show from the Texas Music Hall site. to radio and television. For, while rec- as goodwill ambassador for Mexico and Ham radio operators will be especial- ord numbers pass through the fair as guide in the international area of ly welcome at the fair. Coca-Cola has grounds in New York until October the fair. U. S. Steel, through BBDO, is set up a complete station on its pavilion 1965, broadcasting will be taking the the sponsor. site and registered hams are invited to spectacle to practically every corner of Special Event One historic event, use station K2UF to talk with their every continent. that probably will be telecast nationally counterparts around the world. Hundreds of radio and television sta- even before opening night, is the arrival The Mormon Church, which also has tions in this country, Europe, Asia, of Michaelangelo's "Pietà" from the a pavilion, will originate some programs Latin America and Australia have been Vatican City. Television cameras will for broadcast by WRUL Radio World- in contact with the fair, asking for in- he on hand when the statue is installed wide, its shortwave radio station. formation or outlining plans to do live in the Vatican City pavilion April 19. Another organization that expects to or recorded coverage of events there. NBC -TV also plans to program a take full advantage of events at the Literature, discs and schedules promot- half -hour of its Today show each week fair is the Voice of America. Activities ing fair activities are being sent to some from the fair, devoting each telecast at the pavilions of foreign nations will 6,000 stations here and abroad. The to a different pavilion. provide the basis of several VOA pro- fair opens on April 22, will run through ABC -TV expects to telecast portions grams. October and reopen in 1965. of the finals of the Olympic trials to Commercial Plans Television view- A partial listing of television stations ers in this country can expect to see that already have or will send film many commercials with a World's Fair crews to shoot documentaries of the 'Emmy' at the fair setting during the coming months, as fair include many from countries that many of TV's biggest advertisers will have pavilions there, such as Japan, NBC -TV will originate the tele- be using their industrial pavilions to Italy, France, Mexico and several other cast of the 16th annual "Emmy promote both the fair and their own Latin American countries, as well as Awards" May 25 (10 -11:30 p.m. products. from countries not represented at the EDT) from the Music Hall at the But fair officials believe a large bulk fair, such as the Soviet Union, Great Texas Pavilion of the New York of the programing will come from local Britain, Australia, Canada and Norway. World's Fair and from the Pal- stations around the country. And they The same is true of U. S. radio and ladium in Hollywood. are ready for them. TV outlets have TV stations, particularly from states Categories and other details of been installed at some 63 points around that will have exhibits. WON Chicago, the Emmy program, which will the fairgrounds, none more than 500 for example, will have a regular studio be telecast live, and on tape and feet from any source of activity that in the Illinois pavilion where it will film, will be announced later, the stations may want to show. Radio out- originate many hours of programing. network said. lets have been provided in every pavil- WNYC New York is planning 90% of Sponsors will be Timex ion. its programing from the fair, topping Watches and Libby, McNeill & The New York Telephone Co. has the list of New York stations that plan Libby. eliminated all construction charges, a to do regular originations or specials. move that it believes will attract many Almost all the other New York stations broadcasters to the fair. The company expect to originate some programs from be held at the fair, mostly in Singer said that modern TV facilities will meet the fair site. Bowl which can seat 18,000, or the network quality standards and "dared" NBC -TV leads the other networks in Pavilion which seats 2,100. Olympic radio and TV stations to come up with programing plans. The network will contests that will be held there are an equipment request that it couldn't telecast a 90- minute color special on wrestling, judo, fencing, weightlifting fill. the opening night (7:30 -9 p.m. EST) and boxing. Among other ABC -TV FCC Chairman E. William Henry, that will include live coverage of the programs that will originate at times after a recent visit to the fairgrounds festivities that night, as well as tape and from the fairgrounds is Queen for a with Commissioners Robert E. Lee, film segments of the opening cere- Day, scheduled there May 25 -29. Kenneth A. Cox, Frederick W. Ford monies earlier in the day, and a look at The Ed Sullivan Show is one of the and Rosel H. Hyde, suggested that the some of the more spectacular exhibits. CBS -TV programs that plans fair orig- coming events will make "a fertile Part of the program may be beamed inations. source of public affairs programs for live to Europe via the Relay satellite. The National Educational Television imaginative broadcasters." Host for the program will be Henry network is preparing four programs on Promotes Color TV RCA's elab- Fonda, with Carol Channing, Fred various aspects of the fair. The shows orate preparations will probably aid MacMurray and Lome Greene on hand will be distributed to its 84 affiliated sales of color TV sets. An estimated to act as guides. Cantiflas, popular stations for showing next fall. NET one million color TV sets now are in

140 (PROGRAMING) BROADCASTING, April 6, 1964 use. Within 18 months about 100 million people are expected to visit the fair, where they will be extensively ex- Fairness of two TV's posed to color TV. The RCA exhibit has two phases: The RCA pavilion, opposite the main fair entrance. This consists of a scrutinized by FCC complete color television studio equipped with many devices not yet in commercial production. WRAL -TV and WFTV(TV), aggressive editorializers, A closed- circuit network of nearly 300 color TV monitors will be set up are being `studied' following viewer complaints in strategic locations throughout the fairgrounds where people waiting in The FCC, reportedly prompted by complaints received about the stations. lines or relaxing for the moment will be complaints, is conducting an extensive "We never make an unless likely to watch them. investigation investigation into the manner in which there are complaints," said one official. At the pavilion, visitors will have the two southern television stations are ap- The investigators, however, reported- chance to see themselves on color TV, plying the fairness doctrine in their ly gave the stations a different reason then will pass along a circular runway news coverage and broadcast editorials. for their interest. They said they were that gives them a clear view of activi- The stations are WRAL -TV Raleigh, merely making an in -depth study of ties in the studio and in the control N. C., and wFTV(TV) Orlando, Fla. how the fairness doctrine is applied. room. And activity will be continuous. Two commission staff investigators Officials of both stations have indi- RCA expects to have the studio in spent more than a week at each station cated they are taking the investigators operation 12 hours a day, seven days in December and January. The investi- at their word. A. J. Fletcher, president a week for the duration of the fair. gators studied copies of broadcast edi- of WRAL -TV, said he is "not alarmed," Programs will include fashion shows, torials, read correspondence dealing and Joseph Brechner, president of interviews, illustrations by nationally with the editorials and questioned sta- WFTV, indicated he isn't either. known cartoonists and entertainment tion personnel. Mr. Fletcher, in a statement, said from the other pavilions. The investigators also talked to area that "since our station was a pioneer A visitor, if he takes the time, can residents and local and state govern- in this field [broadcast editorializing], see how a TV program is put together. ment officials. In addition, the commis- we were selected -as we understand Rehearsals, changes made by the direc- sion, after the investigators returned, it -as one of two stations in the coun- tor, technical problems: all will be done sent follow -up letters to the stations try for an 'in depth' study by the FCC." in full view of the public. A visitor will asking for more information. Mr. Brechner also indicated he feels be able to look over the director's The inquiry is believed to be the the commission is simply making a shoulder into the glass- enclosed control most thorough made by the commission study. room and watch him plan his shots and since the investigation of eight Missis- Purpose of Inquiry Commission develop his program. sippi radio and television stations, investigations of the sort undertaken in Monitors scattered throughout the which followed the riots touched off by Raleigh and Orlando actually serve two pavilion will enable people to compare the integration of the University of functions -checking out the basis of what they see in the studio with what Mississippi at Oxford in October 1962. complaints and developing information is shown on the monitor. RCA also (A report on the outcome of that in- that might be used by the FCC in its expects to use a black- and -white moni- vestigation is expected to reach the formulation of policy. tor next to a color set to emphasize the commission within the next few weeks.) WRAL -TV and WFTV appear to offer difference between the two. Field Inquiry Unusual The com- a fruitful field for study of how the fair- often receives complaints about is In the RCA control room most of mission ness doctrine working. Each consid- the manner in which stations report or ers itself an aggressive editorializer and the innovations have to do with packag- editorialize on controversial issues. But broadcasts editorials five days week. ing, which has reduced by nearly half a most can resolved WRAL -TV is staunchly the space required to house the latest be-and are- Furthermore, a relatively brief exchange of features of color TV equipment. through conservative in its views, while wFry is correspondence with the stations in- liberal. Each station also asserts it at- Only a small portion of its studio volved. tempts to meet its obligations under the programing will be transmitted by RCA The commission's investigation in- fairness doctrine of making time avail- over its closed- circuit fairgrounds net- cluded not only a field study but extend- able for the expression of contrasting work. The closed- circuit programing, ed to network programs. A spokesman views. But, like most broadcasters, they with will combined studio operations, for WRAL -TV said the commission asked find some of the requirements burden- account for about 4,000 hours of pro- NBC (with which the station was affil- some or impracticable. graming by RCA for the first six iated from 1960 to 1962) and ABC, Many of the complaints directed months of the fair. with which it is now affiliated, for a against WRAL -TV stem from the fact that The staff then will use the winter list of the public affairs programs they a candidate for the gubernatorial nomi- months to revise its programing plans made available. Then, he said, the nation in the Democratic primary in for the last half of the fair in 1965. commission asked the station which of 1960 and again this year, I. Beverly Closed -circuit programing plans for the programs it carried. Lake, is a law partner of Mr. Fletcher's. this year include regular announce- The investigation of the Raleigh and Mr. Lake was defeated in 1960 by ments of things going on at the fair, Orlando stations was authorized by the Terry Sanford, who was elected gover- tours of the pavilions, a restaurant commission in December, it was learned nor. guide, weather forecasts and a lost child last week, and the field work has been Spokesmen for other candidates have service. RCA also will use a mobile completed. A report to the commission complained that the station has given unit for man -in- the-street interviews is being prepared. Mr. Lake, in both campaigns, unfair and to film special events that are go- FCC officials decline to discuss the advantage in the amount of coverage ing on. inquiry except to indicate it results from devoted to his campaign. The station

BROADCASTING, April 6, 1964 141 has denied the charge. out limitation." Others he put in the convention. Mr. Victory also said that Complaints About Editorials cooperative category are waxr(Tv) CBS Films also may release a series of WRAL -TV also said the commission has Jacksonville, wsurt(Tv) St. Petersburg, sports spectaculars shortly. forwarded about a half -dozen corn- and WLBW-TV Miami. The stations Prerelease sales on Marshal Dillon, plaints it received about the station's whose policies he asked the commission which was carried on CBS-TV from editorials since 1960, the year the sta- to review are wPTv(TV) West Palm 1955 -61 under the title of Gunsmoke, tion began its policy of expressing its Beach, WFLA -TV Tampa, WFGA -TV Jack- have been made in 10 markets for a views five days a week. sonville, and WESH -TV Daytona Beach. gross of more than $650,000, Mr. Vic- WFTV(TV) officials say they are un- tory reported. True was carried on aware of what complaints concerning CBS -TV plans changes CBS -TV during the 1962 -63 season. its policies the commission is investi- The agenda of the Chicago meeting gating. Mr. Brechner said the commis- in Saturday a.m. lineup also included plans for additional sales sion has never forwarded any com- on Have Gun, Will Travel, which has grossed more than $2 million in its plaints, and the investigators, he said CBS -TV, beginning next September, did first year of domestic syndication and not mention any specifically. will two new programs to add cartoon America! a first -run series, that already However, Mr. Brechner is aware that its The en- Saturday morning lineup. has been sold in more than 40 markets. complaints about his editorial policy tire 9 a.m. -12 noon segment will then have been sent to the commission. He consist of cartoon programing. said some of his viewers have sent the The new programs will be The Jet - Newsmen criticize lack station copies of their letters to the sons, currently on ABC -TV, (Saturdays, commission. 10:30-11 a.ni.), from 11:30 -noon, and of radio -TV commentary The investigation has resulted in the Linus the Lionhearted, from 11 -11:30 commission's deferral of WRAL -TV'S li- a.m. Rin Tin Tin and The Roy Rogers Radio and television were criticized cense- renewal application. The renewal Show will be dropped. by a panel of newsmen yesterday date for the station was Dec. 1. WFTv's Next fall's CBS -TV Saturday morn- (April 5) for neglecting to present license is in an uncertain status as a ing lineup now reads: Captain Kanga- news -in -depth and for virtually aban- result of unsettled litigation involving roo, 8 -9 a.m.; The Alvin Show, 9 -9:30; doning news commentary. the ex parte activities allegedly carried Tennessee Tuxedo, 9:30 -10; Quick This critique emerged on the Under on by an attorney for the licensee be- Draw McGraw, 10- 10:30; Mighty Discussion program on WNEW -Tv New fore the grant was in made 1957. Mouse, 10:30 -11; Linus the Lionheart- York (Sun., 10 -11:30 p.m.) from a Support from Viewers News of ed, 11- 11:30; The Jetsons, 11:30 - panel consisting of newsmen Raymond noon; Sky King, noon -12:30; My Friend the commission's investigation of WRAL- Swing, Edgar Ansel Mowrer, Leland TV has touched off an outpouring of Flicka, 12:30 -1 p.m. Stowe, John Gunther, Major George support for the station. A spokesman Fielding Eliot and Quincy Howe, all of for the station said that the local papers 'Dillon,' 'True' put whom had been active at one time in have published editorials in behalf of broadcast journalism. They agreed that WRAL -TV's right to editorialize and that into U. S. syndication during World War II, they had broad mail from viewers supporting the sta- freedom to analyze news developments, tion has been but starting in 1946, the opportunity heavy. CBS Films is placing 156 half -hour Meanwhile, the commission last week for commentary dwindled because of episodes of Marshal Dillon and 33 half - sponsor apathy and industry fear of received a letter from a candidate for hour segments of True into domestic pressure groups. the Democratic senatorial nomination it was announced last week syndication, The unanimous opinion was that ra- in Florida asserting he was having diffi- by James T. Victory, vice president, do- dio particularly had an opportunity to culty buying time on some of the sta- mestic sales. tions in that state. present news -in -depth as well as com- CBS Films' plans for the remainder mentary, but several panelists remarked However, Brailey Udham, who is op- of this year were scheduled to be re- that radio, which is competing for an posing incumbent Senator Spessard viewed at the organization's 10th an- audience that is addicted to television, Holland, said WFTV was one of the sta- nual meeting in Chicago last Saturday has emulated in tions he called the TV format news cooperative. He said the (April 4) prior to the opening of the presentation. station has made time available "with- National Association of Broadcasters The 90- minute program was scheduled to be carried this week on six other Metropolitan Broadcasting TV stations and on six ETV stations.

Albert Zugsmith Communications Corp. New studio and equipment

A $600,000 complex featuring a STATION BROKERS "floating" radio studio will be built within the year by the Radio and Tele- vision Commission of the Southern Bap- Arthur Hogan Jack Feldmann tist Convention, Fort Worth. The group, which supplies Baptist CONVENTIONING public service programing, plans one building for offices and another for production, distribution and other techni- Please give us a call cal functions. The buildings will oc- Executive House Suite 904 cupy 42,000 square feet on a three - 71 East Wacker Drive Fl 6 -7100 acre site, and the most modern recording will be installed.

142 (PROGRAMING) BROADCASTING, April 6, 1964

i' .

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0 1

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*There are now 210,000,000 radio sets across the country, including 47,000,000 car radios. And every day, 29,000 new radios are bought. Judge Ryan ruled that while the litigation is in progress stations should con- Everybody's in court tinue paying ASCAP at their old rates, with the understanding that any changes in terms will be made retroactive to last Jan. 1, when the old licenses ex- pired. It was also agreed that either in an ASCAP snarl the stations or ASCAP may, on IO days notice, move to have the interim fees changed. Their approaches differ widely, but both radio In the case of the radio networks, CBS Radio already had an agreement and TV push for cuts in ASCAP fees under which its interim fees, pending broadcasters outcome of the case, are approximately three -fourths of its 1963 payments to In separate proceedings in separate works, and (3) common to individual ASCAP. Accordingly, interim fees for courts, radio and television broadcasters applicants, such as the RKO General the other networks were established on last week were embroiled in legal bat- stations, which are applying separately a similar basis. The interim fees for tles over the licensing fees of the Amer- from the all- industry committee, and CBS Radio are $15,000 a month: for ican Society of Composers, Authors and the Metromedia stations, which in NBC Radio it was specified that they Publishers. another individual proceeding are ask- will be $10,000 a month, for ABC Ra- Judge Sylvester J. Ryan of the U. S. ing for licenses under which their own dio $8,500 a month. and for Mutual Southern District Court in New York fees would be computed on a gross - $4,500 a month. faced a half -dozen different radio revenue rather than the customary net - cases under way or being initiated, all revenue basis (BROADCASTING, March Television and ASCAP asking the court, though in different 23). The fight of television stations to ob- ways, to change the current pricing for Joint Appeal The committee, which tain a narrower form of license for the the use of ASCAP music on radio. represents 1,155 stations, is seeking a use of ASCAP's music resumed last Judge Ryan, in an effort to organize 22% reduction in the revenues that week in the U. S. Second Circuit Court the multiplicity of issues at stake, broke ASCAP collects from local radio broad- of Appeals in New York. down the areas of contention into four casters (BROADCASTING, March 2). But The court heard arguments on an separate parcels and set out to resolve its proposal contemplates continuation appeal by the All- Industry Television them one at a time. of a net -revenue base for payments, Station Music License Committee. The Meanwhile, the All- Industry Tele- rather than a change to the gross -reve- appeal was from a lower court ruling vision Station Music License Commit- nue base that Metromedia has re- that stations are not entitled to the tee was in the U. S. Second District quested. sort of ASCAP license that the commit- Court of Appeals in New York appeal- ASCAP meanwhile has until April tee is seeking. The U. S. Supreme Court ing a lower court's ruling that stations 10 to reply to the committee's bid for had sent the case back to the circuit are not entitled to the sort of ASCAP a reduction in payments. The commit- court for a decision on this question license that the committee is seeking. tee will then have until April 30 to give and also on ASCAP's contention that The U. S. Supreme Court had sent the its answer. the committee's original appeal was not case back to the circuit court for a deci- On the question of "interim fees," filed on time. sion on this question and also on ASCAP's contention that the committee's original appeal was not filed on time. That old ASCAP complaint Radio and ASCAP An effort to organize the issues in At annual meeting, society charges that broadcasters the assorted radio music license suits involving ASCAP was made in the and their BMI can dictate public tastes in music U.S. Southern District Court in New York last week. Broadcast Music Inc. was a fav- The question of dual publisher With a half -dozen different radio orite target last week for speakers affiliation with ASCAP and BMI was cases under way or being initiated, all at the annual membership meeting raised from the floor. It was asked asking the court to set "reasonable" of the American Society of Com- how such divided allegiances could fees for the use of ASCAP music on posers, Authors and Publishers, but be tolerated in light of the differ - radio, Judge Sylvester J. Ryan specified before the meeting adjourned the ences between the two licensing four areas in which common issues will issue of BMI affiliations within the groups. be sought. ranks of ASCAP had raised ques- Government Threat? The first effort will concentrate One ASCAP on tions about the society's strong stand member, John Redmond, isolating those issues that are common advised against its rival. ASCAP officials to clean their own to all radio broadcasters, whether net- Stanley Adams, ASCAP president, house of BMI affiliation before at- work or station. ASCAP was asked to in opening remarks to the general tacking the practices submit its suggestions within 10 days, of BMI and meeting in New York, denounced also suggested after which broadcasters may reply and the probability of gov- BMI and broadcasters what investigation a hearing will be held. for he ernment of the whole called the power dictate Then efforts will be made to discover to public music licensing business. He chal- taste in music, and he challenged lenged members issues that are (I) common to local of the ASCAP BMI give stations, as represented by the All -In- to its writer and publisher board of directors who have links members control with dustry Radio Station Music License in the organization. BMI as publishers to explain Committee, (2) common to the net-

146 (PROGRAMING) BROADCASTING, April 6, 1964 Whichever way the circuit court rules Mr. Mansfield denied this, noting that -on either question -there seemed lit- this request represented the collective tle doubt of further legal skirmishing Castro on ABC -TV desire of 360 television stations -all and a likelihood of more appeals. those represented by the committee. In essence the all- industry commit- ABC -TV will present a special How to Force Payment The court tee is asking for a license that would telecast Sunday, April 19 (5 -6 questioned the industry committee's require payment to ASCAP only in p.m. EST) of a recent interview counsel as to why a station couldn't ad- cases where ASCAP music is played in with Cuban Premier Fidel Castro vise a producer in advance that it ex- locally originated programing. Under by ABC news correspondent Lisa pected him to pay the royalties to this arrangement ASCAP music to be Howard. ASCAP for any of that organization's used in syndicated programs and fea- Miss Howard, writer- director- music included in programing for ture films would be licensed "at the producer Harry Rasky and their future distribution to television. source" -that is, directly to the pro- crew recently spent four days in Mr. Mansfield replied that under ducers of those programs. Cuba following the activities of present terms ASCAP requires stations Plot Is Charged Arthur Dean of Dr. Castro. Cuba and Castro To- to agree in advance to pay for music the New York law firm Sullivan & day also will include interviews that will be used in syndicated pro- Cromwell, counsel to ASCAP, in argu- with other government officials, graming. It is manifestly clear, he ment before the circuit court last week as well as discussions with persons said, that the producer will not buy characterized the industry plan as "a in the country who are opposed rights from publishers if he knows the very clever scheme of the broadcasters" to the regime. broadcasters have already obligated to circumvent the copyright laws and themselves. Mr. Mansfield said he destroy ASCAP. Mr. Dean charged didn't know of any such instance of a that the stations would use the music film producer taking a license from in the repertory of Broadcast Music ASCAP. Inc. as a lever in furthering this design. ASCAP music in their productions. Which court will be next to hear the Arguing for the all- industry com- Since the extra production expense of industry -ASCAP case apparently will mittee, Walter Mansfield of Donovan, such licensing would be passed to the depend on the circuit court's decision, Leisure, Newton & Irvine said ASCAP broadcaster and since the producer which is not expected for another six apparently considers itself "a fountain- would be obliged to negotiate with sta- weeks or so. head of all music" available to tele- tions beforehand about the music to be If the circuit court upholds the in- vision stations. "We ask that competi- used, he argued, the stations would dustry committee's right to appeal and tive sources be made available to us," compel the producers to use BMI music also rules that the industry may ask he told the court. in their shows. According to Mr. Dean, ASCAP for at- the -source licenses, then Mr. Dean had argued that under the this tendency would be reinforced by the case presumably would return to type of contract proposed by the indus- the fact that broadcasters hold stock the district court -where it began in try, only 12% of the programing car- in BMI. October 1961 -for testimony and a ried over local stations would be sub- One contention of ASCAP in the ruling on whether ASCAP should be ject to ASCAP fees. fight through the courts has been that forced to offer such a contract. He also contended that the net effect if it allows the more restrictive license Legal Twists Should the circuit of the industry proposal would be that in this case, a precedent might be estab- court deny the industry committee's ap- producers of films and syndicated pro- lished for the right to demand many peal on the procedural point or return grams for TV would no longer use other types of licensing arrangements. an adverse ruling on the at- the -source request then the committee presumably would appeal back to the Supreme Court. their position to the general meeting. West Coast member of the ASCAP The procedural point hinges on Mr. Adams held that, as duly executive committee, repeated charg- whether the U. S. government is con- elected directors, such members es that broadcasters, in league with sidered a party to the proceeding. If could not be officially required to BMI, could "force- feed" the public it is so considered, then the commit- defend themselves at the meeting. and determine public taste in music. tee's original appeal fell within a pre- Herman Finkelstein, ASCAP gen- Mr. Washington said ASCAP is scribed 60 -day time limit. eral counsel, agreed in principle that currently in the process of broaden- However, only 30 days are allowed ASCAP directors should not have ing the areas in which it can and for appeal if the government is not a ties with BMI. However, he said, it will collect fees for the use of its party to the proceeding, in which case would be a mistake to get involved music. He said the society has every the industry appeal would technically with the BMI issue at that time. right-and could expect-to demand have been too late. The government ASCAP has been in a long legal payment from educational users in- filed two memoranda on the case with battle with television stations, dis- cluding educational TV stations. the court, but ASCAP counsel argued puting the stations' right to at -the- He told the meeting that com- these did not pass on the reasonable- source music licenses -a case in munity antenna television poses new ness of the industry's request and did which ASCAP has used broadcaster problems for ASCAP, stressing the not constitute government participa- ownership of BMI as part of its similarity between CATV and pay tion in the proceeding. argument (see story page 146). It TV and what he considered the After the district court's original deci- also is involved in litigation with probability that CATV systems sion the all- industry committee ap- radio and networks (see would form the physical networks stations pealed directly to the Supreme Court for future pay television operators. same story). under the Expediting Act, but the high Mr. Finkelstein acknowledged that Mr. Washington said ASCAP court ruled that the act did not apply. mem- would be signing a first there are three ASCAP board agreement Mr. Mansfield said the broadcasters who with BMI as with a CATV system in the near bers have ties should not be penalized for not foresee- publishers. future or, if not, would be in litiga- ing this consequence and referred to the Old Charges Ned Washington, tion on the matter. problem as "this murky and uncertain jurisdiction sea."

BROADCASTING, April 6, 1964 147 Check these Authorized Famous RCA Microphones RCA Microphone Distributors for the one nearest you Now available through local distributors ALABAMA Ack Radio Supply 3101 4th Avenue, South Birmingham, Ala. ARIZONA Midland Specialty Co. 1930 North 22nd Avenue P.O. Box 6658, Phoenix, Arizona CALIFORNIA Hollywood Radio & Electronics, Inc. 5250 Hollywood Blvd. Hollywood 27, Calif. RCA BK-1A Radio Products Sales, Inc. Non -directional 1501 South Hill Street dynamic mike Los Angeles 15, Calif. Dunlap Radio & TV Supply Co. 1800 - 18th Street Sacramento, Calif. Western Radio & TV Supply P.O. Box 1728 1415 India St., San Diego I, Calif. Zack Electronics 1444 Market St., San Francisco, Calif. COLORADO Kierulff Electronics Co. RCA BK -5B 1200 Stout Street, Denver, Colorado Unlaxial ribbon mike Newark Denver Electronics Supply Corp. 2170 S. Grape Street P.O. Box 22045, Denver, Colorado CONNECTICUT Radio & Appliance Dist., Inc. 95 Leggett St., East Hartford, Conn. RCA 77 -DX Polydirectional ribbon.type microphone DISTRICT OF COLUMBIA available in satin-chrome Electronic Wholesalers, Inc. or TV grey finish 2345 Sherman Avenue, N.W. Washington I, D. C. FLORIDA RCA BK -6B Miniature Flagler Radio Co., Inc. semi -directional 1068 West Flagler Street dynamic lavatier mike Miami 36, Fla. Southeast Electronics, Inc.

1 125 Rosselle St., Jacksonville, Fla. Thurow Electronics, Inc. 121 S. Water Street P.O. Box 1529, Tampa, Fla. GEORGIA Specialty Distributing Co. 763 Juniper Street, N.E., Atlanta, Ga. ILLINOIS Newark Electronics Corp. 223 W. Madison Street Chicago 6, Illinois RCA 8K -11A Bi-direc- RCA SK -39A RCA SK -45B RCA SK-46 Bi.direc INDIANA tional ribbon mike Non -directional Non -directional tional ribbon mike dynamic mike dynamic mike Graham Electronic Supply 122 South Senate Avenue Indianapolis, Ind. Ohio Valley Sound 20 E. Sycamore St., Evansville, Ind. Now you can get world-famous RCA microphones RIGHT OFF THE KANSAS SHELF -from local Authorized RCA Microphone Distributors. Radio Supply Co. This is good news for broadcasters. No longer need you accept 115 Laura, Wichita, Kansas substitutes for your favorite RCA microphones in emergency MASSACHUSETTS situations. RCA Microphone Distributors carry complete stocks De Membro Radio Supply Co., Inc. available for immediate delivery. Call your nearest RCA distribu- 1095 Commonwealth Avenue tor for fast service. Boston, Mass. A. W. Mayer Company, Inc. GET FULL TECHNICAL INFORMATION. CALL YOUR NEAREST 895 Boylston St., Boston 15, Mass. RCA MICROPHONE DISTRIBUTOR OR WRITE: RCA ELECTRONIC MINNESOTA COMPONENTS AND DEVICES, DEPT. 451, 415 SOUTH FIFTH Lew Bonn Company STREET, HARRISON, NEW JERSEY. 121 I LaSalle St., Minneapolis, Minn. MISSOURI Burstein -Applebee Co. 1012 McGee St., Kansas City, Mo. The Most Trusted Name in Sound Interstate Industrial Elect. 2218 So. Jefferson Avenue St. Louis 4, Mo.

148 BROADCASTING, April 6, 1964 continued FINANCIAL REPORTS Henry Radio Co. 211 15 North Main Street Butler, Missouri M. Kirtland Jr., secretary and treasurer. NEW YORK 10 -cent dividend CATV Holdings In addition to W. E. Berndt broadcast stations, Cox Broadcasting al- 635 -55 South Warren Street declared by Cox so owns CATV systems in Pennsylvania Syracuse, N. Y. and Washington Harvey Radio Company, Inc. and has interests in 103 West 43rd Street companies holding franchises in Ohio New York 36, N. Y. Cox Broadcasting Corp., Atlanta, or- and Redding, Calif. Cox Broadcasting Masline Electronics, Inc. ganized Feb. 6, 1964, declared its first is itself an applicant for a CATV fran- 511 Clinton Avenue, South dividend March 20-10 cents a share chise in Dayton. Rochester 4, N. Y. payable July 15 to stockholders of rec- In a statement of consolidated in- Milo Electronics Corp. ord June 22- according to a registra- come 530 Canal Street, New York, N. Y. for the Cox broadcast properties Radio Equipment Corp. tion statement filed with the Securities running from 1959 to 1963 (all for the 147 Genesee St., Buffalo, N. Y. & Exchange Commission. The Cox calendar years), the registration shows Terminal- Hudson Electronics prospectus is for a public issue of that operating revenues, less agency 236 West 17th Street 630,000 shares, with 20,000 additional million in New commissions, rose from $8.4 York 1, N. Y. shares to be offered to employes, and National Radio Parts Distributing Co. 1959 to $14.6 million in 1963, and net 572 Albany Ave., Brooklyn, N. Y. with 35,231 shares being offered to the income from $1.2 million in 1959 to public by a of present stockhold- NORTH CAROLINA group $2.1 million in 1963. Electronic Wholesalers, Inc. ers (BROADCASTING, March 30). In a pro -forma statement for the 938 Burke Street The registration statement points out year 1963, which would include KTVU Winston Salem, N. C. that this is the first of a regular policy operations for the 12 -month period plus OHIO of quarterly dividends. It adds, however, the CATV's for the year, operating rev- Radio & Electronic Parts Corp. that under an agreement with an insur- enues are given as $18,387,008 and net 3235 Prospect Ave., Cleveland, Ohio ance company for a loan of $15 mil- income as $2,377,908 ($1.19 a share). United Radio, Inc. lion, payment of cash dividends after Consolidated income for the last two 1314 Vine Street, Cincinnati, Ohio Jan. 1, 1965, is restricted with certain years: OKLAHOMA conditions. Radio Supply, Inc. 1963 1962 724 North Hudson It also shows that during 1963, the Earned per share. $1.04 $.97 Oklahoma company's pro -forma television reve- Operating revenues, less City, Okla. agency commissions 14,589,344 11,966,384 PENNSYLVANIA nues, including the recently acquired Operating income 4,666,517 4,203,823 KTVU(TV) -San Francisco, were: Other credits (charges) (325,027) (150,937) George D. Barbey Co. Oakland Income before taxes 4,341,490 4,052,886 333 North 4th Street, Reading, Pa. 47% from national spot advertising, Net income 2,080,042 1,940,772 Cameradio Company 28% from local advertising, 19% from *Computed on the basis of 2 million shares 1121 Penn Ave., Pittsburgh 22, Pa. network advertising and 6% from spe- outstanding. Raymond Rosen & Co. cial services. Cox bought KTVU last fall Parkside Avenue and 5Ist Street Philadelphia, Pa. for $12,360,000. RHODE ISLAND Twenty -four employes of Cox Broad- Goodwill Stations W. H. Edwards Co. casting own over 308,000 shares (out 116 Hartford Ave., Providence, R. I. of 2 million outstanding). Some of earnings, income up SOUTH CAROLINA them are selling a portion of their hold- Dixie Radio Supply Co., Inc. ings; among them are Robert H. 1900 Barnwell St., Columbia, S. C. Moody, general manager of WHIG -AM- Revenues up 6 %, earnings up 16 %. TENNESSEE FM-TV Dayton, Ohio, who is selling That's the report for 1963 by The Good- Bluff City Distributing Co. 10,000 shares, retains 23,000; C. will Stations Inc. which is being sold to 234 East Street, Memphis, Tenn. Capital Cities Broadcasting Co. for over Electra Distributing Co. George Henderson, general manager, 1914 West End Ave., Nashville, Tenn. WSOC -AM -TV Charlotte, N. C., selling $21 million (BROADCASTING, March 2). Radio & Appliance Distributors, Inc. 5,360 shares, retains 3,000; Stanley G. In their annual report to stockholders, 1428 Chestnut Street Mouse, commercial manager, wino sta- John F. Patt, chairman, and Worth Chattanooga 8, Tenn. tions, selling 2,360, retains 6,000, and Kramer, president, remind shareholders TEXAS Robert A. Holbrook, chief engineer, that action on the Capital Cities offer Guarantee Radio Supply Co. -TV selling 2,143 will be presented at the annual meeting 1314 Iturbide Laredo, Texas WSB- AM -FM Atlanta, St., May 6. The board has already recom- Hargis Austin, Inc. shares, retains 2,000. All of the selling 410 Baylor St., Aus +in, Texas stockholders are Cox employes of long mended that the offer be accepted. R & R Electronics Supply Co. standing. In 1963, the report states, long term 1607 Avenue G debt was reduced by $400,000; it now P.O. Box 1360, Lubbock, Texas In the registration with the SEC, the stands at $3,163,385. Also noted was . Sabine Supply Co. shares are being offered at an estimated the increase in the regular dividend in 8811 Carpenter Freeway $18 per share maximum through a the final quarter of 1963; from 121 Dallas 7, Texas group of underwriters headed by Lazard Sound Engineering Co. cents a share to 15 cents, plus an extra Freres & Co. The total of 685,231 4329 Belmont, Dallas 4, Texas dividend of 121/2 cents, totaling 65 shares is expected to bring $12,334,158. J. A. Walsh Co. cents for the year. 4301 Gulf Freeway Principal owners of Cox Broadcast- 12 months ended Dec. 31, 1963: P.O. Box 1657, Houston, Texas ing Corp. are Atlanta Newspapers Inc., 1963 1962 VIRGINIA ; Newspapers Inc., 12.21 %; 45% Dayton Earned per share $1.13 $.97 Radio Supply Co., Inc. Springfield Newspapers Inc., 20.35 %. Gross income 8,407,464 7,919,009' 3302 West Broad Street Total costs and All are owned by James M. Cox Jr. and 6,674,102 6,520,891 Richmond 21, Va. expenses family. Mr. Cox is chairman of Cox Income before fed- WASHINGTON eral income tax 1,733,362 1,398,118 Broadcasting; J. Leonard Reinsch, pres- Net income 783,362 673,118 Robert E. Priebe Co. Frank 2228 Second Avenue ident; Marcus Bartlett and *Based on 692,150 shares outstanding as of Seattle I, Washington Gaithers, vice presidents, and Clifford end of year.

BROADCASTING, April 6, 1964 149 How should stations pared to $111.2 million -plus for the same period a year ago. Six -month depreciate TV film? profits, however, dropped to $1.56 million (70 cents a share) compared to The Institute of Broadcasting Finan- nearly $1.72 million (77 cents a share) cial Management believes that TV sta- before. Initial cost of new computer tions should be permitted to use a more product line was chief factor in profit liberal method of depreciating their drop, Collins said. film contracts and hopes to persuade the Internal Revenue Service to change Outlet Co., Providence, R. I., depart- the present straight -line method. ment store and also owner of WJAR -AM- The National Association of Broad- TV Providence, and WDBO- AM -FM -TV casters and the IBFM have asked all Orlando, Fla., declares dividend of 25 stations for full details on their current cents a share payable May 4 to stock- film amortization methods, problems holders of record April 20. with IRS and which method they prefer for depreciating film inventories (BROADCASTING, March 30). Under the Filmways earnings YOU SHOULD HEAR straight -line method (which IRS in 1952 ruled must be used), TV stations show big increase Don Hammond, General Manager are required to depreciate films for the of WHIT, New Bern, North Caro- entire life of the contract equally each Filmways Inc., Hollywood, producer lina, says: "Would be happy to rec- year. of The Beverly Hillbillies, Petticoat ommend it to anyone. The first day Richard M. Thomas, WJR Detroit Junction and Mr. Ed, earned more in it was here it helped to close a and IBFM president, said that stations the first half of its present fiscal year 520.00 sale to our local Ford dealer, should be permitted to amortize on a than in the entire previous year, Lee which until now, we were unable to usage basis with full depreciation based Moselle, president, reported. For the get on the air.... Again, congratu- on life of film, rather than contract. six-month period ended Feb. 29, Film - lations on producing the very best The questionnaire mailed out by the ways had a net income of 25 cents a commercial library in the business." NAB was prepared by the IBFM tax share, compared with 10 cents a share committee, composed of Clifford Kirt- for the like period a year ago and with Hear "MONEY MAKER" land, WSB Atlanta, chairman; Joseph 21 cents for the full fiscal 1963. The Space A & B, East Exhibit Hall Mikita, Westinghouse Broadcasting Co.; three current TV shows have all Blaine Whipple, KSL -AM -TV Salt Lake been renewed by CBS-TV for next year, COMMERCIAL RECORDING CORP. City; Douglas Anello, NAB general Mr. Moselle said, and a new series, counsel; William Bishop, Time -Life Sta- The Addams Family, will start on ABC - tions; Charles Carrature, RKO General TV in the fall. ' for your tower Stations, and R. Lee Stoner, Eastern Six months ended Feb. 29: ROHM Oregon TV, LaGrande, Ore. 1964 1963 requirements Earned per share I 0.25 0.10 Gross income 7,601,207 $ 5,195,896 Net income before federal income tax 303,664 136,436 SYSTEMS Reeves Broadcasting has Provisions for federal income tax 155,100 78,400 Net income 148,564 58,036 A complete tower big gain in net income Shares outstanding 601.492 590,004 erection service that has these Reeves Broadcasting Corp. last week reported a net income gain of 181% Storer sets annual special advantages: over the previous year. J. Drayton Hastie, Reeves president, meeting for April 14 DEPENDABILITY noted that both the broadcasting divi- RELIABILITY sion and the taping studio in New York Annual stockholders meeting of Stor- had business volumes running well er Broadcasting Co. will be held April COMPLETE ahead of 1962. 14 at the company's offices in Miami ENGINEERING He said the company would continue Beach. to look for new station properties and All of the present 14 directors of the COAST TO COAST community antenna systems. Reeves SERVICE recently acquired CATV systems in three Virginia communities -Grundy, Be sure to obtain price quota Richlands and Tazewell. tions and engineering assist. 1963: once for your complete tower Year ended Dec. 31, SEE THE 7 MEN 1963 1962 needs from America's foremost $ .145 $ .051 tower erection Earned per share service. Gross revenue 5,064,211 4,719,016 from Pre -tax income 348,503 165,751 Net income 204,003 72,451 Cash flow 681,706 605,338 HAMILTON -LANDIS Financial notes .. . & Associates, Inc. Increased sales but lower profits for the six -month period ending Jan. 31 PAGE 53 ROHN SYSTEMS, INC. were reported by Collins Radio Co. Six - Peoria, Illinois month sales topped $139.3 million, coin-

150 (FINANCIAL REPORTS) BROADCASTING, April 6, 1964 The missing pieces are worth 24 billion dollars.

Economists predict that Western they demonstrated a fully -elec- locations, ITT increased plant Europeans will acquire at least 80 tronic private automatic telephone space by nearly 4 million square million new telephones in the next exchange. And last year, first to feet and dollar investment by 20 years -a potential investment of demonstrate a public push- button over $17 million. $24 billion in telecommunications. phone service in West Germany. The activities of ITT companies ITT companies in Western Europe ITT companies are keeping pace around the world benefit people historically occupy a leading with Western Europe's burgeoning everywhere. And help make ITT position in telecommunications industrialization through a massive the world's largest international manufacture and are major expansion program. By the end supplier of electronic and suppliers to this vast, growing of 1964, in just three years, ITT will telecommunication equipment. market. In 1913, they were have added more than 7.5 million International Telephone and first with rotary switching equip- square feet of facilities and Telegraph Corporation. World ment. In 1931, first with a public invested $120 million -all locally Headquarters: 320 Park Avenue, demonstration of microwave generated -for property, new New York, New York 10022. communications. In 1954, first to buildings and equipment. And the demonstrate publicly a semi - number of ITT employees in electronic telephone exchange. In Western Europe will reach 125,000. 1958, at the Brussels World's Fair, ITT continues its growth pattern in the U.S. as well. In 1963, with 23 companies and nearly 100

worldwide electronics and telecommunications

BROADCASTING, April 6, 1964 151 company are nominated for re- election. $58,314.18, and Terry H. Lee, vice MCA earnings increase Officers of Storer received the follow- president (business planning and devel- ing remuneration in 1963: George B. opment), $51,589.59. The totals in- MCA Inc. last week reported that Storer, chairman, $85,146.04; George clude incentive compensation payments. consolidated net earnings in 1963 rose B. Storer Jr., president, $75,146.04; Mr. McCoy, the statement relates, by almost $ 1 million over 1962. The Stanton P. Kettler, executive vice presi- exercised an option to purchase 6,000 figure includes the company's interest dent, $70,146.04; William E. Rine, vice shares of Storer stock on Feb. 17, at in the reported consolidated net earn- president (administration), $45,652.52; $26.72 a share, with the market price ings of Decca Records Inc. John E. McCoy, vice president- secre- on the date of purchase standing at Year ended Dec. 31, 1963: tary, $45,652.52; Lionel F. Baxter, vice $40.50. Mr. McCoy owned 10,850 president (radio), $56,222.92; Bill shares of common as of March 6, the 1963 1962 Earnings per share $ 2.74 $ 2.50 Michaels, vice president (television), proxy states. Net earnings 13,632,003 12,706,849

FATES & FORTUNES

BROADCAST ADVERTISING assistant account executive in Dallas on Frank G. King, VP and national sales Dr. Pepper, becomes account executive manager of KTVU(TV) Oakland -San on Pommac, new Dr. Pepper product. Francisco, promoted to general sales Martin Slattery elected VP in charge manager. He succeeds Ward D. Ingrim, of television commercial production at who is assuming new management, Compton Adv., New York. Mr. Slattery duties. had been associate producer at agency Christopher W. Conway joins Lynn for past six years. Baker Inc., New York, as director of Patrick J. Bohen joins C. J. LaRoche, radio -TV department. He was formerly New York, as account executive. He executive producer and radio -TV writer Mr. Hughes Mr. Crandall was formerly with Foote, Cone & Beld- at N. W. Ayer & Son, that city. ing, that city, and before that was re- Joe K. Hughes, executive VP in Alan A. Roberts of account manage- search supervisor at Lennen & Newell, charge of Dallas office of Grant Adv., ment staff of Geyer, Morey, Ballard, also New York. moves to Chicago headquarters to be- New York, elected VP. He joined come supervisor on Dr. Pepper account, Don Anderson, Graham White and agency in 1957. succeeding Hal Dickens, who joins Michael Cary join Radio Advertising Coca -Cola Bottling Co., Chicago, as Bureau, New York, as national sales Kendall J. Mau, executive VP of Hal marketing director. Charles W. Cran- executives. Mr. Anderson has been as- Stebbins Inc., Los Angeles, was installed dall, VP and account supervisor at sociated with station representation firm Tuesday (March 31) as chairman of Tracy -Locke Co., Dallas, named man- in New York and KQBY San Francisco. Southern California council of Ameri- ager of Grant's Dallas office, replacing Mr. White was formerly account execu- can Association of Advertising Agen- Mr. Hughes. Floyd G. Sease, account tive at NBC Spot Sales, Chicago. Mr. cies. He succeeds Louis E. Scott of executive with BBDO, Detroit, joins Cary was advertising director at B. Mier Foote, Cone & Belding. Other new Grant's Dallas office as account execu- & Son, national food brokerage firm, officers are Robert Davis, Davis, John- tive on Dr. Pepper. Larry Cugini Jr., New York. son, Mogul & Colombatto, vice chair-

O'Bryan, Paglin forming new Washington law firm

New Washington law firm, with wicz, Carroll L. Gilliam, as partners; Paul A. O'Bryan and Max Paglin, and Ronald N. Corbert, J. William general counsel of FCC, as two of Cain and Allan M. Ephraim as as- its principals, was announced last sociates. Messrs. Sells, Grove, Jaskie- week. Others in firm are Harry Sells wicz, Gilliam, Corbert and Cain are and Keith E. Putbrese among its former members of Dow, Lohnes & broadcasting- communications practi- Albertson firm; Mr. Putbrese was tioners. with Smith & Pepper. Mr. Ephraim Mr. O'Bryan was partner in Wash- comes from Internal Revenue Serv- ington law firm of Dow, Lohnes & ice. Albertson from 1946 to March of Mr. Sells, who has broadcast inter- this year when he resigned (CLOSED Mr. 0'Bryan Mr. Paglin ests in WQVA Quantico and WPRW CIRCUIT, March 9). He also has in- Manassas, both Virginia, also heads terests in Gene Autry hotel holdings, May 1. He will join new firm May syndicate attempting to buy Wash- Los Angeles Angels (baseball), Los 2. Mr. Paglin joined FCC in 1942 ing Redskins (pro football team). Angeles Rams (pro football), North- and served as legal assistant to Com- New firm will be known as ern Virginia Development Co. (real missioner Robert T. Bartley before O'Bryan, Grove, Paglin, Jaskiewicz, estate) and DOB Oil Properties, being named general counsel in Sells, Gilliam & Putbrese. On April Midland, Tex. 1961. 15 it will open offices in Madison Mr. Paglin's resignation as general Other members of new firm are Building, 1155 Fifteenth St., Wash- counsel of commission is effective William J. Grove, Leonard A. Jackie- ington. (Phone: 296 -2900).

152 BROADCASTING, April 6, 1964 People talk to people about all kinds of things. All the time. have been airborne to millions of neighbors year after year. Everywhere. And we plan to make the most of it. New first -rate materials are available. For TV: 1 minute, During April, ACS volunteers all over America will talk 20- second, 10-second film spots in color and in black and to their neighbors about cancer. In our vast "Tell Your Neigh- white; telops; slides; feature -length films. For radio: musi- bor" program, people will learn from people the answers cal programs; celebrity spots; discussion programs featur- to questions about cancer, which could help save lives. ing well -known medical authorities. We're looking to television and radio to back up this big Will you talk up for us again this year? Please ask your nation -wide undertaking which has two aims: to help save local ACS Unit for the materials you want or write to: lives and to help raise funds. Thanks to you, our messages AMERICAN CANCER SOCIETY 219 East 42nd Street, New York, N. Y. 10017 PREDICTION FOR 1964:

This will be the local TV station's most popular program!

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Newton, for past year Walter W. Bregman and John J. ing, promotion and general sales manager of Ivy Broadcast- Kinsella promoted to account super- PR. He was formerly ing Co., station group based in Ithaca, visor at Leo Burnett Co., Chicago. Pre- senior advertising and N. Y., joins WINS New York as account viously they were brand supervisors. promotion writer at executive. winx(TV) New York. Paul C. Hall, formerly with Carling Byron Felter ap- Brewing Co., joins Anheuser -Busch Earl B. Morgan Jr., pointed advertising Mr. Sisson formerly VP Inc., St. Louis, in newly created posi- manager for mixes of tion of assistant to brand manager, na- D'Arcy Adv., joins Doherty, Clifford, and frozen foods at tional brands, George W. Couch Jr., Steers & Shenfield, New York, as VP- Quaker Oats Co., Chi- who directs nationwide marketing of management supervisor. cago. He formerly Budweiser and Michelob packaged and was with Campbell - Prem M. Kapur, sales executive at draught beers. Ewald Co., Chicago, H -R Television Inc., New York, as- George C. Stevens, previously VP of as account executive sumes added duties as assistant eastern Mr. Felter and earlier had been sales manager in charge of special proj- Transcontinent Television Corp., appointed office of with General Electric. ects. He joined H -R in 1961 from manager of New York Taft Broadcasting Co., Cincinnati, new- WCAU-TV Philadelphia. Richard O. Howe, VP- regional man- ly created position. chair- Gene Mitchell, since December 1962 ager of BBDO, Boston, elected R. man of New England council of Amer- member of sales staff of WNAC -TV Bos- Benjamin Okulski, sales service Advertising Agen- ton, promoted to newly created position traffic manager at WABC -TV New York, ican Association of W. Welch, of sales manager. iromoted to account executive. cies. He succeeds Hillard VP- general manager of Chirurg & John J. Oakes, formerly national Joseph J. Hartigan, Cairns, Boston, who continues on coun- sales manager for Esquire division of senior VP, vice chair- cil's board of governors. Albert E. Van Revlon Inc., joins Seabrook Farms Co., man of board of di- Wagner of Kenyon & Eckhardt, Provi- rectors, and director dence, R. I., elected council vice chair- of executive commit- man, and John E. Morrill, Sutherland - tee of Campbell - Abbott, Boston, elected secretary- treas- Ewald, Detroit, retires urer. John H. McCullough of Reach, May 1. He has been McClinton & Humphrey, Boston, with agency for more Mr. Hartigan named to board of governors. than 39 years. Ken Stratton, for past five years with Richard J. Frank, former product CBS Radio Spot Sales in Chicago, joins manager for Block Drug Co., appoint- KH.r -AM -FM Los Angeles as sales repre- ed account executive at Richard K. sentative. Manoff Inc., New York. Jack Coppersmith, manager of K000 Nicholas Pappas, Omaha, resigns to join sales staff of group head art direc- KMA Shenandoah, Iowa. tor of Cunningham & George D. Tons, national sales co- Walsh, New York, ordinator of KDKA -TV Pittsburgh, re- elected VP of agency. tired March 31. He joined C &W in 1955. Roger Stevens, for ten years sales YOU SHOULD HEAR manager of Forman, Ford & Co., Min - Marlin D. Schlott - neapolis-St. Paul paint firm, joins Knox- man, account Gordon L. Capps, President of In- Mr. Pappas execu- Reeves Adv., that city, as office man- land Radio, Inc., Ontario, Oregon, tive since 1961 at ager, new position. says: "We believe that CRC is the wDGY Minneapolis, Minn., promoted most usable and useful Radio Sta- to sales manager, succeeding James L. John Mileham, promotion director tion library we have found. The Barkley, who has resigned to join The of KTVH(TV) Wichita - Hutchinson, Commercial Jingles and Sponsor Catholic Messenger, Davenport, Iowa, Kan., named director of sales promotion. ID's as well as the rest of the library as account supervisor. makes selling advertisers, particular- Dwight Jarrell, at one time news di- Henry W. See, VP- regional manager ly the new advertisers, much easier. rector of wsiv Pekin, Ill., joins A. R. of BBDO, Minneapolis, elected chair- CRC is making us money every day. Gloster Adv., Detroit, as account exec- man of Twin City council of American After all, what more could you ask utive. He will handle account of CKLW Association of Advertising Agencies. from a library service ?" AM -FM -TV Windsor- Detroit. Other officers elected: William B. Ever- son, MacManus, John & Adams, vice Hear"MONEY MAKER" Kenneth J. Ward Jr. and James A. chairman, and Eugene H. Gould of Space A & B, East Exhibit Hall Hanlon have been promoted to ac- Gould, Brown & Bickett, secretary - count executives at Needham, Louis & treasurer. Newly elected to council's COMMERCIAL RECORDING CORP. Brorby, Chicago. William V. B. Nixon board of governors are Donald Allen,

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BROADCASTING, April 6, 1964 157 Pidgeon- Savage- Lewis, and Donald F. facilities and radio services. Richard THE MEDIA Gardner, Weaver-Gardner Inc. Zelig, coordinator of budgets, operations and engineering for network, suc- Joseph K. Mikita Lloyd R. Forrest, ceeds Mr. Prescott. elected to board of account executive at directors of Westing- WLWC(rv) Colum- Bruce McKenzie appointed to sales house Broadcasting bus, Ohio, since 1955, staff of WOW -TV Omaha. Co., New York, and appointed sales man - Sara Carey, continuity director of VP for finance and ager, succeeding Rich- administration. He KDAL Duluth, Minn., joins WTCN -TV ard E. Reed, who ear- was VP -fi- Minneapolis -St. Paul in similar capacity. formerly lier had been pro- nance. Mr. Mikita moted to station's gen- John T. Sayre, ac- Mr. Mikita Mr. Forrest was with Capital eral manager (BROAD- count executive at Cities Television Corp., New York, CASTING, March 23). WAKY Louisville, Ky., from 1957 to 1958 as controller and Gerrard Denkers joins KCI'x Salt since 1960, promoted treasurer. man- Lake City as account executive. to commercial ager. Harry Tenenbaum, president of KTVZ Bob Morgan, formerly with Allied Additions to New (Tv) St. Louis, undergoing post- surgi- Artists Television Corp., joins Julian York office of Gar- cal care at Barnes hospital, Kingshigh- F. Myers Inc., Beverly Hills, Calif., ad- field Adv. Associates, way, St. Louis, after removal of in- Mr. Sayre vertising and PR firm, as account ex- New York and De- testinal malignancy. ecutive. troit: Jacques Ducas, art director; Rollen (Rip) Foster, for past five Harold Singer, production manager, Dean Clagett, formerly sales man- ye. rs marketing director of Watco Co., and Caroline Fraser and Anna Muller, ager of KCFI Cedar Falls, Iowa, ap- Los Angeles, joins Grey Adv., Beverly media buyers. pointed general manager of woBT Rhinelander, Wis. He succeeds Jack Hills, Calif., as senior account execu- Rich Alegria joins sales staff of KHQ Gennaro, who has moved to Wisconsin tive. Carol Trent, formerly art and pro- Spokane, Wash. duction coordinator at Fuller & Smith Rapids, Wis. & Ross, joins Grey as traffic manager. Carol Leonard, copywriter at Edward H. Weiss & Co., Chicago, joins creative Joel M. Thrope, Thomas Tart. scenic services business staff of Tatham -Laird there. commercial manager manager for NBC, New York, proof WAKY Louisville, copy chief Davis, moted to coordinator of production- William Olafson, at Ky., promoted to gen- technical operations and estimating. He Johnson, Mogul & Colombatto, Los An- eral manager. He is succeeded by Michael Prescott, since geles, joins Campbell -Ewald Co., that joined station in 1962 business manager for engineering, city, in similar post. Dick Zylstra, for- March 1962. merly in advertising department of Warner -Chilcott Laboratories, Morris Marianne Camp- Plains, N. J., joins Campbell -Ewald as Mr. Thrope bell, general manager copywriter. of WJEH Gallipolis, Ohio, and Eldon Campbell, VP and H. Blake Chatfield, general manager of WFBM Indianapolis, formerly with KTTV Ind., appointed to 10 -man board of di- (TV) Los Angeles, in rectors of Association for Professional charge of press infor- Broadcasting Education. Their three - mation PR section of year terms of office begin at conclusion department, appointed of annual APBE membership meeting PR director for Los in Chicago April 5. They succeed Angeles office of Ful- APBE President W. Earl Dougherty, ler & Smith & Ross. Mr. Chatfield VP and general manager of KKEO Mex- He succeeds A. C. Mc- ico, Mo., and W. C. Swart ley, VP of Carroll, who has resigned to become wnz Boston, whose terms expire. news writer at NBC, Burbank, Calif. McCann -Erickson, Chicago, an- Richard T. Hol- nounced duties of creative director will lands, formerly direc- be shared by Cherie Lee Mason, VP tor of personnel for YOU SHOULD HEAR in charge of copy, and Jeane Bice, VP radio -TV division of in charge of art. John L. Vollbrecht, Triangle Publications Inc., Philadelphia, Gordon C. (Bud) Pentz of KWBE copy group head, elected VP of agency. joins broadcast divi- Radio, Beatrice, Nebraska, says, Raymond B. Young, formerly with Leo Burnett Co., joins M -E as copy group sion of Wometco En- "We're not new at buying library terprises Inc. as ad- head. Mr. Hoflands service; we've had a number of them, ministrative assistant Tom Dillon, president of BBDO, New plus some of the 'bandits' who come to William R. Brazzil, VP and general York, elected chairman of eastern re- thru' selling 'recorded commercials.' manager of WTVJ(TV) Miami. gion of American Association of Adver- So, when I say, CRC is the finest I've tising Agencies, succeeding Arthur C. Joseph Bonansinga, VP and general ever seen or used, I feel that means Fatt, board chairman and chief execu- manager of WGEM- AM -FM -TV Quincy, lot." a tive officer of Grey Adv., that city. Ill., elected president of Quincy Cham- Other new 4A officers: Fred Adams, ber of Commerce. Hear "MONEY MAKER" president of G. M. Basford Co., New Space A & B, East Exhibit Hall York, vice- chairman; and Irwin Zlowe, Jayne Swain, former general man- president of The Zlowe Co., New York, ager of KSTN Stockton, Calif., elected COMMERCIAL RECORDING CORP. secretary- treasurer. VP and general manager of KGB San

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BROADCASTING, April 6. 1964 159 Diego. Previously she had been general for Jay Ward Productions, Hollywood. manager of KYA San Francisco and of Bob Oliver, formerly assistant pro- Schlesinger to ABC WAKE Atlanta. gram director of WJBK-TV Detroit, Arthur Schlesinger Jr., former PROGRAMING named operations and program man- White House advisor, will join ager of WITI -TV Milwaukee. He suc- ABC News for the Democratic Dean McCarthy, who Daniel B. Schuff- ceeds has been National Convention in Atlantic man, appointed WJBK-TV program director. program man- City beginning Aug. 24. Both stations are owned by Storer ager of wsxe(TV) Mr. Schlesinger joins Senators Broadcasting Co. Chicago, named VP Sam J. Ervin Jr. (D -N.C.) and in charge of entertain- William Susman, VP of MPO Video - Hubert H. Humphrey (D- Minn.) ment divisions of both tronics, New York, elected to TV pro- as political commentators for H. Publishing M. E. duction company's board of directors. ABC -TV and ABC Radio during Co. (Playboy) and Mr. Susman will continue as execu- the convention, during the cam- Playboy Clubs Inter- Mr. tive producer. paign and on election night on national. Earlier pro- Schuffman William Hillpot joins Irving Feld Nov. 3. ducer-director of Playboy Penthouse on Former President Eisenhower wBKB, Mr. Schuffman will guide di- Ltd., New York program syndicator, as will act as commentator- consult- versification of entertainment ventures, national sales manager. Mr. Hillpot ant to ABC News during the Re- including radio -TV syndication, records was at one time program manager of publican National Convention at and films. Philip Mayer, assistant pro- NBC Blue Network (now ABC Radio). San Francisco, beginning July 13, gram director of WON -TV Chicago, joins Fred R. Frank Jr., previously with and during the election campaign. wins as program manager, succeeding National Telefilm Associates, appointed Mr. Schuffman. southern sales manager for Embassy Paul Rosen joins Creative Manage- Pictures' TV department, with head- producer of network and independent ment Associates, New York talent quarters in Miami. TV programs, named executive producer of new Michael Jackson Show agency, as VP and officer of company. Paul Kasander, formerly with MPO on KHJ -TV Los Angeles. He was formerly partner in manage- Videotronics Inc., New York, named ment and production firm of NRB, that sales manager of SIB Productions of Frank P. Rosenberg appointed ex- city. New York. ecutive producer of Revue Studios' Kraft Suspense Theater for 1964 -65 Alan Burns, creator with Chris How- Ernest G. Byrne, program controller ard of The Munsters, which Revue is for Teledu Cymru (Wales Television season. producing for CBS -TV for next season, network) and formerly with Granada Elliott Lewis, who recently resigned elected VP in charge of new properties TV network in London, joins xPtx(TV) as executive producer of The Lucy San Francisco as assistant program Show following completion of this sea- manager. son's production, joins Bing Crosby Productions, Hollywood, to develop John B. (Basil) new videofilm projects. Spires, since August 1961 director of sales Joseph O'Neill, for United Kingdom since September 1962 and continental Eu- newsman and PR di- rope for MGM -TV, rector of WQMR Silver with headquarters in Spring, Md., promot- Paris, appointed to ed to program direc- newly created post of tor of WQMR and Mr. Spires director of interna- WGAY (FM ) Washing- ton. Stations are owned tional sales for MGM -TV. Mr. Spires Mr. O'Neill will establish headquarters in June at by Connie B. Gay. MOM -TV's New York offices. Clint Walker, former star of Warner Brothers TV series, Cheyenne, is re- Dr. S. Franklin Mack of Middlesex, turning to that studio as lead in new N. J., named executive for special proj- hour -long series, Big Land. ects for office of communication of United Church of Christ, New York. Matthew Rapf, executive producer YOU SHOULD HEAR He had been executive director of Na- of Ben Casey for Bing Crosby Produc- tional Council of Churches' broadcast- tions, has left to assume similar duties ing and film commission. on BCP's new Slattery's People, sched- Ed Guss, Manager of WGVM, uled for CBS -TV, 10 -11 p.m., Monday, Eugene G. Clark Jr., with KSTP starting this fall. Fred Freiberger will Greenville, Mississippi, says, "T'Ve neapolis-St. Paul as salesman and ad- work with Mr. Rapf when new series ministrative assistant for eight years, have found the CRC Library ex- goes into production in June, but mean- named radio operations manager. while will join Wilton Schiller as pro- cellent in concept and production Edward Devenney, promotion direc- and have used it successfully in mak- tor of WPBS Philadelphia, joins woo, ing several presentations." that city, as editorial director. Tie_GREEN Mort Lachman, for past 17 years HORNET with Bob Hope in production, writing Radio Mystery Series Hear "MONEY MAKER" and directing capacities, named pro- IS BACK ON THE AIR! ducer of The Red ' "'ll'ae tar Space A & B, East Exhibit Hall Skelton Hour for Wowlocal Purchase, CHARLES MICHELSON, INC., CBS -TV network. 45 West 45th St.. New York 36 Plaza 7 -0695 or at the NAB COMMERCIAL RECORDING CORP. Elise Mayberry, formerly assistant Convention, Suite 534A

160 (FATES & FORTUNES) BROADCASTING, April 6, 1964 E

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E 441 to OC Cy r' ON 1 ó a' ç E E (a ° E w a) y v .o. C Ñ C f0 LD Ñ á N N Cl) in Ú Ñai) Q C O O E m á Ñ 1] 8 ti C N p= Ñ N Ç a) O O E O --I Ç m N Vl , V) )O N - Ñ =y- V) 0a 3 -y m ó y 7 N C L O In +% p`n "":4;.= 0a N N d 3 _ a) c N .ñ . E ó T O -O Ñ O N c0 > IÁ E C " X i Ñ Ñ w co N +- a C 0 o 0... E 3 n$>)a CO c) s_ _ l0 C Ó C m Y 3 ö ó r E v m TN F- m t AD c'i E á E m u) G) á) ß' O E C = lV _`- t r E L m-O 1O ó t c1°i @ E'; ó t ; c 2 a) r$, m Ñ E w ,n C o) C Ú r/) ÿ ÿ 0 Ó N 3 N d CU Ñ 0. N 0O C _E Ó.Ç ó j °° 1TÓj = E o_ O Cr ç 23,5)- m -c fO w E -0 g I .Ñ o .fl rF3 C O O v- L O)n f0 f0 n O U Li = ducer of alternate segments of Ben dale, Calif., joins news staff of KFWB Casey. Collins honored Los Angeles. Frank Glicksman, story editor at Andrew A. Rooney joins CBS News 20th Century-Fox Television, appoint- LeRoy Collins, president of staff in New York as producer -writer. ed producer of 12 O'Clock High, which National Association of Broad- He will be placed on special assign- will go on ABC -TV, Fridays, 9:30- casters, was named "speaker of ments and, among other duties, will be 10:30 p.m., in fall. Quinn Martin is the year" by Delta Sigma Rho - freelance writer for CBS News. executive producer of series, joint pro- Tau Kappa Alpha at convention Michael Murphy, freelance writer in duction venture between Mr. Martin's of national speech honor society radio and TV, joins WON -TV Chicago QM Productions and 20th Century-Fox in Indianapolis last Tuesday as writer. Felix Kubik, with wort news Television. (March 31). He was selected for for 16 years, promoted to chief news Bill Persky and Sam Denoff, who award in national affairs, first cameraman. wrote 13 episodes of The Dick Van winner in that category since late John Hlavacek, former correspond- Dyke Show for current season, have President Kennedy in 1960. NAB ent for NBC News in Havana and Mi- signed as story consultants for CBS-TV president was cited for "provoca- ami and Florida correspondent for network series and will write 20 or tive, forthright and courageous" New York Times, joins news staff of more episodes for program, which be- leadership in broadcast industry. KMTV(TV) Omaha. gins fourth season next fall. Sherrie Johnson, formerly of waes- Norman Kurland named assistant to velopment in Hollywood program de- Tv Louisville, Ky., named women's edi- Peter Kortner, producer of The Farm- partment of CBS -TV; Bruce Lansbury, tor of wsB Atlanta, replacing Audrey er's Daughter TV series at Screen Gems producer of "Great Adventure Series," Tittle, resigned. Inc., Hollywood. named director, programs; Len White, James Warras, formerly news direc- Joseph Dervin and Harry Knapp formerly director, program develop- tor of WHBL Sheboygan, Wis., joins have jointly won award of American ment, named director, program proj- news staff of WITt -TV Milwaukee. Cinema Editors for best -edited TV ects, and Ethel Winant, producer of program for two -part story, "Four Feet "Great Adventure Series," named asso- FANFARE in the Morning," which started on Dr. ciate director, program development. Arthur Roberts, air personality at Kildare, series edited by Mr. Knapp, William Cole elected president of wxt.w Indianapolis, assumes added and concluded on The Eleventh Hour, Story Analysts, Hollywood local 854, duties as publicity and promotion series which Mr. Dervin edits. William IATSE. Other officers elected: Carl manager. T. Cartwright was also honored for his Bennett, VP; Arthur Fitz- Richard, sec- Harold J. Salemson, formerly with editing of TV special The Making of a retary- treasurer; Margaret Knott, re- President. Embassy Pictures Corp., New York, cording secretary, and Dorothy Max, joins staff of Robert S. Taplinger Asso- Robert F. Berg, business representative. ciates, PR firm, that city. formerly broadcast producer at Compton NEWS EQUIPMENT & ENGINEERING Adv., Chicago, joins West Coast Filmack Studios, pro- George Lewin, previously Richard Dougherty, ducers of industrial news director for ABC Radio, appoint- formerly systems en- and business films and ed executive producer of news at KH.r- gineer with GE and television commer- TV Los Angeles. Molecular Electronics, cials, that city, as ex- Robert C. Haumesser appointed joins broadcast equip- ecutive producer and Mr. Berg news director of WSLS -TV Roanoke, Va. ment division of Sarkes Tarzian Inc., creative supervisor. Paul S. Green, editorial director of Bloomington, Ind., as Milt Josefsberg, formerly producer Senate Antitrust and Monopoly Sub- midwest regional and head writer for The Joey Bishop committee since 1955 and CBS news- Mr. Dougherty manager. Show, has been signed as script con- man in Washington before that, be- sultant and head of writing staff of comes news secretary for Senator Clair Iry Turvey, formerly director of pho- The Lucy Show for 1964 -65 season. Engle (D- Calif.), member of Senate tography at KSBW -TV Salinas, Calif., appointed western manager of SOS Peter G. Robinson, executive pro- Commerce Committee. Photo -Cine- Optics Inc., New York, ducer, was named director -program de- Beach Rogers, reporter at KIEV Glen- with headquarters in Hollywood. Benjamin Abrams, since 1924 president of Emerson Radio & Phonograph R. C. CRISLER & CO., INC. Corp., Jersey City, N. J., elected board chairman and chief executive officer. BUSINESS BROKERS FOR TV & RADIO PROPERTIES He is succeeded by Max Abrams, secretary- treasurer and younger of LICENSED brother SECURITIES DEALERS 71- year -old Benjamin Abrams. Dorman UNDERWRITING - FINANCING D. Israel, executive VP, elected vice chairman. Posts of chairman and vice chairman are new. 1 CINCINNATI- Vince Marlin, formerly chief engi- Richard C. Crirler, Paul E. Wagner, Alex Howard ) S1h /3rd Bank Building, phone 381 -7775 neer of WFBL Syracuse, N. Y., joins GE, that city, as application engineer NEW YORK - in broadcast sales under GE's new 733 Third Avenue, Suite 2105, phone MUrray Hill 74436 visual communication products section. James A. Paine appointed area AT THE NAB CONVENTION - sales manager for Western U. S. for Suites 1319A and 1320A, Conrad Hilton Hotel, Chicago Motor- ola Semiconductor Products Inc., Phoe-

162 (FATES & FORTUNES) BROADCASTING, April 6, 1964 ChiCo ... of the Santa Fe

Who is Chico of the Santa Fe? He is not an engineer or a conduc- tor or a freight or passenger agent. He isn't a real person at all, yet he's a TV star, he has appeared in a lot of advertisements and you've seen his smile, his Indian headband and his worn blue jeans in and around the Santa Fe railroad for a lot of years. Chico is an Indian kid. He is a kid because, no matter how old a man gets, he never loses a kid's love of trains. Chico will never lose his love for the Santa Fe, either. But our Chico is more ... he is the senger cars and the like that will spirit of the Santa Fe. mean better service for shippers and He is the mascot of the Santa Fe. travelers. When children ride through The spirit of Chico rides with the Chico's country, on any of Santa Fe's Santa Fe freight trains, rolling through Chiefs, through the mountains and the night or day, saying, however they canyons and among cowboys and say it in Indian talk, "Take care! This Indians, Chico is their friend, passing is valuable cargo. Get it safely there! on his love of his country to them, On schedule too!" helping make them feel at home. The face of Chico smiles out from Chico is the vital, energetic spirit the counter of every Santa Fe ticket of the Santa Fe that keeps it "always office, at the businessman, the honey- on the move toward a better way." moon couple, the vacationer, or the This year, for example, Santa Fe will student. With the promise, and again SANTA FE SYSTEM LINES invest $100 million in capital im- we translate, "Come along. Go my way. Serving the West and provements ... new freight cars, pas- People expect the best of the Santa Fe!" Southwest

BROADCASTING, April 6, 1964 163 nix, with headquarters in Hollywood Corp., as director of marketing. He Ailes, who will supervise Mr. Durkee. sales office. He replaces Ed Farrell, was formerly with Philco Corp., Phila- Mr. Durkee's office will set radio -TV who resigned. New district sales man- delphia, for 20 years. civil defense policy. agers for Motorola semiconductor prod- Gene Hill appointed chief engineer Dr. George Gerbner, associate pro- ucts are Robert G. Atkinson, New of wtcnn(Tv) Detroit (ch. 50, currently fessor at Institute of Communications Hampshire and Maine; William L. Research, University of Illinois, Ur- Brydia, New York City, and Raymond under construction). bana, named dean of The Annenberg A. Wilhite, west coast region, with Robert Kuhl joins Visual Electronics, School of Communications of Univer- headquarters at Fullerton, Calif. Hollywood, as sales engineering repre- sity of Pennsylvania, Philadelphia, ef- sentative West has been Roy H. Park, president of Roy H. on Coast. He fective July 1. He replaces Gilbert engineering consultant Park Broadcasting, Greenville, N. C., and I6 -year vet- Seldes, who retired last summer. elected to board of directors of Dicto- eran of Gates Radio Co., Quincy, Ill. graph Products Inc., Danbury, Conti. DEATHS Stanley E. Webber, manager of en- INTERNATIONAL Ernest E. Stern, gineering operations for GE, joins elec- 48, director of press Lord Normanbrook, 61, tron tube division of Litton Industries, former sec- information for CBS - retary San Carlos, Calif., as manager of engi- of British cabinet, has been ap- TV, Hollywood, died neering, traveling wave tubes. Robert pointed governor and chairman of Brit- March 29 at Mt. Sinai ish Culbertson of Eitel- McCullough Inc., Broadcasting Corp. He replaces Sir hospital, Los Angeles, James Duff, San Carlos, joins Litton's electron tube acting chairman since Sir of heart attack. Mr. Arthur fforde division as manager of new advance resigned because of poor Stern had served as health technology laboratory. several months ago. director of advertis- Mr. Stern Paul & ing, publicity and pro- Robert Herdman, since January act- Nattall, of Nattall Maloney, Edmonton, motion for ABC -TV's western division. ing manager of power grid tube divi- Alberta, agency, to promotion manager of CFRN -TV, that city. Los Angeles, prior to joining CBS -TV sion of Eitel- McCullough Inc., San in 1959. Carlos, Calif., promoted to division Peter Lome, managing director of manager, replacing Thomas D. Sege, McCann -Erickson Adv. Ltd., London, James Bainbridge Lee, 50, secretary - who was named to newly created posi- appointed regional executive for M -E treasurer and part owner of Berkshire tion of operations manager. Ltd. offices throughout Europe and Broadcasting Corp. (WLAD -AM -FM Dan- board chairman of London company. bury, Conn.), died March 26 at Nor- A. J. Vick joins Kellog Communica- walk (Conn.) hospital. He was former- tions Systems, Chicago, division of In- Frank Brickman, assistant managing director, named to ly president of Frank H. Lee Hat Co., ternational Telephone & Telegraph succeed Mr. Lome as managing director. David Bernstein maker of Lee and Disney hats, Danbury. and Geoffrey Darby appointed execu- Lloyd F. Wood, 45, president of tive directors in London. Mr. Lorne Lloyd F. Wood Associates, Washington joined McCann -Erickson in November ad agency, died March 27 of heart ail- 1954 as director of marketing after 17 ment at National Institute of Health in years with Alfred Bird & Son Ltd., ]lcthesda. Md. the British division of General Foods Corp. Donald E. Winters, 37, national service W. G. Heatherington, formerly of manager for home CJCA Edmonton, Alberta, to account and commercial elec- executive at McConnell Eastman & Co. tronics division of Syl- Ltd., Edmonton advertising agency. vania Electric Prod- ucts, Batavia, N. Y., died March 26 at ALLIED FIELDS Strong Memorial hos- Mr. Winters Boyd Kelley, veter- pital in Rochester, an Texas broadcaster, N. Y., after brief illness. joins national media Howard E. Sands, 84, VP of Reach, brokerage firm of McClinton & Co., New York, died Hamilton - Landis & March 26 of heart attack at his home YOU SHOULD HEAR Associates and will be in Montclair, N. J. Mr. Sands began attached to Dallas of- his advertising career in New York in Ed Lovelace of KOGT, Orange, fice. Mr. Kelley, who 1903 as advertising manager of Rem- Texas, says: "While we are a small owns KDWT Stamford, Mr. Kelley ington Arms and became VP of F. Wal- market station, the help from your Tex., started in broad - lace Armstrong Co. of Philadelphia in casting in service has enabled us to get ac- mid-30's as announcer- sales- 1912. He served as advertising director man at KCRS Midland, Tex. of The Mennen Co., Newark, N. J., counts that we never had before, from 1927 until 1933, when he joined William P. Durkee, deputy to Steu- and has given to the commercial Charles Dallas Reach. L. Pittman, assistant content of our station a big market art defense secretary for civil defense, named civil de- James Albert Horton, 78, retired sound." fense director, replacing Mr. Pittman, director of bureau of investigation of who had resigned (BROADCASTING, Federal Trade Commission, died March Hear "MONEY- MAKER" March 23). Secretary of Defense Rob- 26 at Doctors Hospital in Washington Space A & B, East Exhibit Hall ert S. McNamara last week transferred after suffering stroke. Mr. Horton civil defense duties from his office to served with FTC for 34 years before COMMERCIAL RECORDING CORP. that of Secretary of Army Stephen retiring in 1955.

164 (FATES & FORTUNES) BROADCASTING, April 6, 1964 Rapid access to exposed footage with the

Viscomat Processor*

The new EASTMAN V ISCOMAT Proc- essor can greatly reduce the time lag between filming and playback. Processed film is available in a matter of minutes, and you're ready for immediate broadcast any time -day or night! What's more, the VISCOMAT Proc- essor processes many of the films used by the television industry - negative, positive, TV recording, sound recording. The unit is compact, easy to install, easy to operate. All it requires is conventional electrical current, tempered water and a drain. Operation is push- button simplicity itself. Chemicals are prepackaged, ready for use, thus saving time and money. The EASTMAN VISCOMAT Processor is part of the new EASTMAN 16mm sound -film system, designed especially to speed and simplify film handling from exposure to playback. Other elements in this versatile system include new pre - striped EASTMAN RP Panchromatic Negative Film, Type 7229, KODAK Reflex Special Camera, and the EASTMAN 16mm Television Projec- tor, Model 275. For further information write or phone for special descriptive brochure S1 -4:

*A unit in the new EASTMAN 16mm Sound - Film System ... Prestnped Film + 16mm Motion Picture Products Sales Department Rail x Camera +Processor +TV Projector EASTMAN KODAK COMPANY Rochester, N.Y.14650

BROADCASTING, April 6, 1964 165 FANFARE

ployers to hire students this summer. INTRODUCING! 2 TV's I AM share The station will follow Mr. Lombardo's BMI history award broadcasts with announcements of jobs available to youths. WMCA has asked Wxaw Buffalo was named winner in those interested in employing students 1KWAM the radio category and xMOx -TV St. this summer to send a listing of the work to the station. TRANSMITTER Louis and WNED -TV Buffalo co- winners in the TV category of the Radio -Tele- Fair portfolio As a reminder of the vision History Contest, sponsored for coming New York World's Fair, John Automatic Power Control the fifth year by Broadcast Music Inc. Blair & Co., New York station repre- and New Cabinet Styling. and the American Association for State sentative firm, has published a port- and Local History. Wxsw's Exclusively winning folio devoted to "Thirty -One Years of offered as a program was The Death of McKinley; World's Fairs." "kit" or factory assembled. WNED -TV's The McKinley Assassina- tion, and xmox-Tv's The Pawn, a story Admen in Beantown Wm-Tv Boston of the Missouri slave in the Dred has published the "Adman's Guide to Scott case. Boston," a free booklet listing the ad- 1KWFM BMI will award cash prizes of $500 dresses and phone numbers of most of to the winners at the management con- the places in Boston an adman might TRANSMITTER ference luncheon at the NAB conven- want to visit. With a map of the town tion, today (Monday) in Chicago. in the back, the booklet lists agencies, Featuring Automatic Honorable mention awards went to TV stations, representative firms and WDET -FM Detroit, xu,r Walla Walla, other organizations. Power Control and the Wash., and WKY -TV Oklahoma City. 'Brain train' A "brain train" spon- lowest tube investment in sored by wowo Fort Wayne, Ind., the industry. Drumbeats ... April 11, will transport some 400 high school students to Purdue University, Kids in summer Bandleader Guy Lafayette, hid., where they will inspect Lombardo and WMCA New York are the campus. With the students on the 5 KW AM teaming in an appeal to area em- trip will be John Cigna, wowo disk TRANSMITTER

Offering Increased Relia- bility with a new twelve - phase high voltage Power Supply.

"LOG ALARM"

New . . simple method to log transmitter readings with complete "remote control" features.

NAB BOOTH :: 52W San Francisco local news -New York style

Tourists in New York take note. planning in the New York office of A grass -roots promotion effort is por- Guild, Bascom & Bonfigli Inc., check Bauer trayed in this picture taken at the on the latest local news report piped E L E C T R O N I C S xcss San Francisco panel at the site in direct from mos. All of the CBS - C O R P O R A T I O N of CBS's new headquarters building owned stations have direct news re- 1663 Industrial Road, San Carlos, California being erected on Avenue of the ports at the display in addition to Area Code 415 591 -9466 Americas in New York. Bob Price world news from the CBS Radio net- (I), KCBS sales manager, and Des- work and other spots featuring net- mond O'Neal, director of media and work radio personalities.

166 BROADCASTING, April 6, 1964 GR this symbol is heard around the world The corporate mark of Morton J. Wagner Companies, Inc. is the new symbol of experienced service to successful broadcasters. It represents the industry's largest combination of established and diversified organizations specializing in the creation, production and marketing of broadcast libraries, programs, programing aids, commercials and custom - created corporate images in sound. For over a decade, RICHARD H. ULLMAN ASSOCIATES, INC. the sales company, has been recognized as the pacesetter and standard -maker in the field. Among the more than 1,300 Broad- casters programing our product throughout the world are these recent additions -WJBK (Detroit) ; WBZ (Boston) ; WFIL (Philadelphia) ; KXA (Seattle) ; WVON (Chicago) ; WDSU (New Orleans) and WIFE (Indianapolis). We are proud to be in such company. MORTON J. WAGNER COMPANIES, INC. Winner of the 196.3 International Broadcasting Grand Sweep- stakes Award for the World's Best Radio Announcement

SOLD WORLDWIDE BY RICHARD H. ULLMAN ASSOCIATES, INC. 5420 Melrose Avenue, Hollywood, California 90038, Tel: 213 HO 2 -6027 New York Dallas Toronto Sydney

BROADCASTING, AprIl 6, 1964 167 Western Electric builds and installs electronic

Dial frequently called numbers- including long distance - with testing of the complex equipment. just three digits. Set up a conference call by dialing the extensions Electronic switching apparatus, like many other communiga- of the people you want. Transfer calls simply, quickly. Pick up tions products made by Western Electric, was a result of Bell any call in a large office by dialing a simple code. Temporarily System teamwork. As manufacturing and supply unit of the Bell transfer your incoming calls to another phone .. . System, Western Electric works closely with its research teammate, This communicotions world of tomorrow is here today. Electronic Bell Telephone Laboratories, which developed electronic switch- telephone switching is now actually being used by two Southern ing, and with local Bell telephone companies which operate it. Bell customers in the Cape Kennedy area of Florida. Result of this approach to innovation: Americans enjoy the Essential to electronic switching are thousands of transistors, world's finest low -cost telephone services. diodes and many other space -age devices -made by Western TESTING NEW INSTALLATIONS (1.) Western Electric installer Electric. Building these components into an integrated central Charlie Ward and Bell Telephone Laboratories engineer Dick office is part of Western Electric's job, as is the installation and Stone check circuits with a cathode ray oscilloscope. telephone switching system for the space age

PUSH- BUTTON ATTENDANT CONSOLE (2.) replaces ordinary button dialing faster and easier than the conventional type. switchboard found in conventional private exchange switching EASY -TO- REPLACE (4.) transistorized circuits are an important installations. Because most incoming and outgoing calls are made feature of electronic switching. The system can spot and report directly, many more lines than usual can be handled by on atten- its own circuit troubles and take temporary corrective action - dant. Jan Murray is the telephone operator for the new electronic all automatically without interrupting service -until a defective switching system at the Chrysler Corp. Missile Division offices. plug -in package can be replaced. TOUCH -TONES (3.) telephones are used as part of the electronic SPACE AGE (5.) missile launching and other activities require the switching installation at the Brown Engineering Co. which serves fastest, most efficient communications. Because of this, electronic the Cape Kennedy area. Engineers like John King and other telephone switching should play an ever -growing role of impor- Brown Company personnel have found this new kind of push- tance in the Cape Kennedy area.

WESTERN ELECTRIC MAKER OF TELEPHONE EQUIPMENT FOR THE BELL SYSTEM jockey, and Jay Gould, station farm Cleveland, March 25. associate creative director, Leo Burnett, service director. The students' outing Principal speaker at the session, Mel Chicago, and creator of the "corny" will be sponsored on campus by the Pur- Blanc, president of Mel Blanc Associ- and "snap, crackle and pop" commer- due Alumni Association, and on the ates, Hollywood, noted that humor in cials for Kellogg's, reminded the adver- train ride to the school the high- school- radio commercials is helpful in the pro- tisers that each commercial should re- ers will be entertained by folk singers. motion of impulse items since "nothing ward the listener for listening. spreads faster than a new gag." Other speakers at the clinic were: WHK's Creative Clinic "Humor ... can update or change a Richard Mercer, vice president and cre- About 150 representatives of more company's image," he noted, and "the ative supervisor, BBDO, New York; Al than 40 Cleveland advertising agencies timing of the campaign is the object of Sarasohn, vice president, Kenyon & attended the first annual Creative Clinic its success." Eckhardt, New York, and Duke Marx, sponsored by Metromedia Inc.'s WHK Nelson Winkless, vice president and Gustav Marx Advertising, Milwaukee.

FOR THE RECORD

mc, channel 284, 25.5 kw. Ant. height above STATION AUTHORIZATIONS, APPLICATIONS average terrain 320 feet. P. 0. address Dale Gunderson, 702 Reynvaan Drive, Aberdeen. As compiled by BROADCASTING, New FM stations Estimated construction cost $23,983; first year operating cost $23,200; revenue $30,000. March 26 through April 1, and based ACTIONS BY FCC Principals: Dale Gunderson (18 -1- %), John filings, and other Los Banos, Calif. -Los Banos Broadcasting Walker, Reynold P. Heatlie, Frederick W. on authorizations Co. Granted CP for new FM on 95.9 mc, Berken, Thomas W. Berken, Robert L. actions of the FCC during that period. channel 240, 3 kw. Ant. height above average Charette, John A. Earley, Hyla O'Connor, terrain 115 feet. P. 0. address Box 672, Los G. Ernest Stein, and John W. Schumacher This department includes data on Banos, Calif. Estimated construction cost (each 9 + %). Mrs. O'Connor is housewife: in sta- $11,770; first year operating cost $6,000; Mr. Gunderson is employe of KXRO Aber- new stations, changes existing revenue $7,500. James H. Rose, sole owner, deen, Wash.; Berkens are physicians; Messrs. tions, ownership changes, hearing cases, also owns KLBS Los Banos. Action March Schumacher and Charette are attorneys; 25. others are local businessmen. Action March rules and standards changes, routine Carrollton, Ga.- Faulkner Radio Inc. 30. roundup of other commission activity. Granted CP for new FM on 102.3 mc, Ripon, Wis.-Greycote Inc. Granted CP channel 272, 3 kw. Ant. height above av- for new FM on 95.9 mc, channel 240A, ERP erage terrain 106 feet. P. 0. address c/o 3 kw, unl. Ant. height above average terrain Abbreviations: DA- directional antenna. CP James H. Faulkner Sr., Box 426, Bay 293 feet. P. 0. address WCWC, Box 64, -construction permit. ERP- effective radi- Minette, Ala. Estimated construction cost Ripon. Estimated construction cost $27,467; ated power. VHF -very high frequency. $12,262; first year operating cost $11,400; first year operating cost $16,356; revenue UHF -ultra high frequency. ant-antenna. revenue $12,000. Applicant is licensee of $18,000. Principals: Arlow D. and Ralph D. aur.- aural. vis- visual. kw- kilowatts. w- WLBB Carrollton. Action March 25. Bice (each 50 %). Greycote owns WCWC watts. mc- megacycles. D -day. N- night. West Point, Ga.-Radio Valley Inc. Ripon. Ann. March 23. LS -local sunset. mod.-modification. trans. Granted CP for new FM on 100.9 mc, -transmitter. unl.- unlimited hours. kc- channel 265A, 3 kw. Ant. height 235 feet. APPLICATIONS kilocycles. SCA- subsidiary communica- P. 0. address c/o Dige Bishop, Box 427, Clearfield, Pa.- Clearfield Broadcasters tions authorization. SSA -special service West Point. Estimated construction cost $11; Inc. 93.5 mc, channel 228A, ERP 3 kw, unl. authorization. STA- special temporary au- Ant. hours. 989; first year operating cost $5,600; rev- height above average terrain minus thorization. SH- specified education- enue $9,000. Applicant is licensee of WBMK 241 feet. P. 0. address William K. Ulerich, al. Ann. -announced. West Point. Action March 25. 215 Church Street, Clearfield. Estimated con- *Greenville, Hl.- Greenville C o 11 e g e. struction cost $14,350; first year operating Existing TV stations Granted CP for new FM on 89.3 mc, channel cost $24,000; revenue $24,000. Principal: Pro- 207, 10 w. Ant. height above average terrain gressive Publishing Inc., publisher of Clear- CALL LETTERS ASSIGNED 70 feet. P. 0. address Greenville. Estimated field Progress and licensee of WJCM Se- WMFE -TV Orlando, Fla.-Florida Cen- construction cost $1,000; first year operat- bring, Fla. Clearfield Broadcasters is licensee tral East Coast Educational Television Inc. ing cost $1,200. Principals: board of trustees. of WCPA Clearfield. Also see Indiana, Pa.. Action March 25. below. Ann. March 30. Existing AM stations Chattanooga, Tenn.-W. D. E. F. Broad- Indiana, Pa. -WDAD Inc. 103.1 mc, chan- casting Co. Granted CP for new FM on 92.3 nel 276A, ERP 3 kw, unl. Ant. height above WIRA Fort Pierce, Fla. -Waived Sec. mc, channel 222, 50 kw. Ant. height above average terrain 86 feet. P. 0. address Wil- 73.37 of rules and granted increased day- average terrain 900 feet. P. 0. address c/o liam K. Ulerich, 632 Philadelphia Street. time power on 1400 kc from 250 w to 1 Carter M. Parham, 3300 Broad Street, Indiana, Pa. Estimated construction cost kw, continued nighttime operation with 250 Chattanooga. Estimated construction cost $14,350; first year operating cost $24,000; w; conditions. Action March 25. $30,614; first year operating cost $7,332; rev- revenue $24,000. Principals: Clearfield Broad- WTTB Vero Beach, Fla.- Granted in- enue $4,800. Applicant is license of WDEF- casters (52 %), LeRoy W. Stauffer (32 %) daytime power 1490 kc from 250 AM-TV Chattanooga. Action March 25. and Mrs. Julia D. Joplin (16 %). Clearfield's creased on Co. interest is voted w to 1 kw, continued nighttime operation Tyler, Tex. -KDOK Broadcasting by its president, W. K. with 250 w; conditions. Action March 25. Granted CP for new FM on 101.5 mc, chan- Ulerich. WDAD Inc. is licensee of WDAD nel 268, 38.64 kw. Ant. height above average Indiana. Clearfield is owned by Progressive KGAK Gallup, N. M.- Granted renewal terrain 376 feet. P. 0. address c/o Dana W. Publishing Inc., Clearfield, Pa., licensee of of license, conditioned to precluding pre - Adams, 808 Peoples Bank Building, Tyler. WJCM Sebring, Fla. Also see Clearfield, Pa., sunrise operation with daytime facilities Estimated construction cost $38,593; first above. Ann. March 30. pending final decision in Doc. 14419. Action year operating cost $24,000; revenue $36,000. Galveston, Texas -Galveston Broadcasting March 25. Applicant is licensee of KOOK Tyler. Ac- Inc. 106.5 mc, channel 293, ERP 26 kw. unl. WUNS Lewisburg, Pa.-Granted renewal tion March 25. Ant. height above average terrain 195 feet. of license. Commissioner Cox dissented. Ac- Aberdeen, Washington -Hi -Fi Broadcast- P. 0. address Box 1138, Galveston. Es- tion March 25. ing Co. Granted CP for new FM on 104.7 timated construction cost $20,400; first year operating cost $18,000; revenue $25,000. Principals: Lenore C. Bradner (99.56%), James W. Bradner IV and Jane Bradner Harvey (each .22 %). L. C. Bradner is employe of KGBC Galveston; J. W. Bradner IV is captain, U. S. Army: Mrs. Harvey is EDWIN TORNBERG housewife, Ann. March 30. Existing FM stations & COMPANY, INC. CALL LETTERS ASSIGNED KVOA -FM Tucson, Ariz. -WGAL Tele- vision Inc. KTCS -FM Fort Smith, Ark. -Little Chief Broadcasting Co. KBHS -FM Hot Springs, Ark. -Tim Negotiators For The Purchase And Sale Of Timothy Inc. WIOU -FM Kokomo, Ind. -Booth Broad- Radio And TV Stations casting Co. WAZY -FM Lafayette, Ind. -W A Z Y Appraisers Financial Advisors Radio Inc. KXLV(FM) Las Vegas. -B.L.T. Inc. KOAT -FM Albuquerque, N. M. -WGAL New York -60 East 42nd St., New York 17, N. Y. MU 7 .4242 Television Inc. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 WCMB -FM Harrisburg, Pa.- Hudson Broadcasting Corp. Washington -711 14th St., N.W., Washington, D.C. DI 7.8531 WWDL -FM Scranton, Pa. -Lane Broad- casting Corp. WJMX -FM Florence, S. C.- Atlantic Broadcasting Co.

170 BROADCASTING, April 6, 1964 up... Up... Up for KTHI once again A KIMCO TOWER

sl TOPS THEM ALL!

When KTHI wanted to put city grade TV service into Fargo - Moorehead and Grand Forks - East Grand Forks, North Dakota, they called on Kline to build them the world's tallest structure. A TV tower 2,063 feet high! In record time the Kimco giant was pushed to completion - meeting the station deadline with time to spare. This tower has created much interest, and has won a place for itself in the Hall of Electricity of the Smithsonian Institute where a scale model will be on permanent display.

If a tall tower is in your plans, you should know about Kimco towers. Kline assumes full responsibility and does

the full ¡ob . . . tower, lights, erection, elevator (if desired). One contract for the whole package. Kimco towers are designed to meet all conditions and RETMA specifi- cations are strictly followed.

KIMCO TOWERS FOR THE BROADCASTING INDUSTRY BY l . KLINE IRON & STEEL CO. e ,J4 a, .,, a, ir v.,

l +- N

Washington Eiffel Empire State KTHI TV Monument Tower Building Tower P. O. Box 1013. Phone (8031 254 -0301 555' 51/4" 984' 1,472' 2,063' Columbia, South Carolina

BROADCASTING, April 6, 1964 171 KGRI -FM Henderson, Tex. -Henderson All of above corporations are ultimately Broadcasting Corp. controlled by Victor Muscat. Also see KMYO KPET -FM Lamesa, Tex. -Cobra Corp. Little Rock. Ark., above. Ann. March 26. WTRF -FM Wheeling, W. Va.- WTRF -TV WLAS Jacksonville, N. C.-Seeks relin- Inc. quishment of negative control of licensee WCCN -FM Neillsville, Wis.- Central corporation, Seaboard Broadcasting Corp., Wisconsin Broadcasting Inc. by Milton Adler (50% before, none after), WCWC -FM Ripon, Wis.- Greycote Inc. through sale of stock to licensee corporation. Consideration $245,000. Other stockholders following transaction: Jerry J. Ownership changes Popkin, president (50 %) and Ivins Popkin, trustee of Yale Mark Popkin (50 %). Ann. ACTIONS BY FCC March 26. KTOP -AM -FM Topeka, Kan. -Granted WAYN Rockingham, N. C.-Seeks assign- transfer of control of licensee corporation, ment of license from Radio Station WAYN KTOP Broadcasting Inc., from Charles B. Inc., owned by Wayne M. Nelson, to WAYN Axton and J. A. Kickinson (100 %) to Pub- Inc., owned by William F. Futterer (52 %), lishing Enterprises Inc., owned by John and others. Consideration $175,000. Mr. P. Harris (30.85 %), Virginia S. Harris Futterer is manager of WAYN. Ann. April 1. (28.31 %) and others. Consideration $250,- 000. Mr. Harris has interest in KIUL Garden WCIT Lima, Ohio-Seeks acquisition of City and KTVH Hutchinson, both Kansas, positive control of licensee corporation, KB UR Burlington and KMCD Fairfield, Citizens Broadcasting Corp., by James A. Iowa, and eight midwestern daily news- Howenstein (50% before, 100% after), papers. Action March 25. through purchase of Stock from Sam Kamin WMRT -AM -FM Lansing, Mich. -Granted (50% before). Consideration $20,535. Ann. transfer of control of licensee corporation, March 30. Metropolitan Radio Corp., from Luke (34 %) KVSO Ardmore, Okla. -Seeks assignment Of Course and Adelaide R. (0.5 %) Walton, J. William of license from Albert Riesen Jr., admin- Adams (29 %) and Lawrence E. Morris (10 %) istrator of estate of John F. Easley, de- to William R. Walker, Joseph D. Mackin, ceased, to Albert Riesen Jr. (33!á %). Betty Charles D. Mefford, Philip Fisher and others. Maurine Riesen Dillard (33á %) and Jeanne It's Solid State - Consideration $36,750. Action March 25. Lowenstein Riesen Hughes, individually KNOF(FM) St. Paul- Granted assignment (11Sá %), and as co-trustee with T. Fred of license from Selby Gospel Mission to Collins (22 2/3% together) for John M. Selby Gospel Broadcasting Corp. No finan- Riesen and Lisa Riesen. No financial con- It's from Tarzian cial consideration involved. Both organiza- sideration involved. Ann. March 30. tions are non -stock corporations controlled WWML Portage, Pa. -Seeks acquisition of by same trustees. Action March 31. positive control of licensee corporation, Tarzian's 1500F film camera system KLOO Corvallis, Ore.-Granted assign- Mainline Broadcasting Co., by George J. is fully solid state all ment of license from Willamette Valley Wasko (10% before, 100% after), through -like other cameras Radio Inc., owned by William C. and sale of stock by Rohlen Kondisko, Leonard in the Tarzian line enable you to Marilyn Q. Hurley (each 50 %), to KLOO Jones, James E. Seese, Benjamin P. Scipione, -to Inc., owned by Gertrude Kaufman (50 %) Howard Smith, Peter Hons, Samuel Randall, completely update your camera equip- and Robert L. and Barbara E. Houglum Frank Grecek and Ferdinand Bionaz (each (each 25 %). Consideration $65,936. Mrs. 10% before). Consideration $4,500. Mr. ment. Kaufman is local business woman; Mr. Wasko is president of Mainline Broadcast- Houglum is employe of KUGN Eugene, ing. Ann. March 26. Your first look tells you this Tarzian Ore.; Mrs. Houglum is employe of Mrs. WBNB -AM -TV St. Thomas, V. I. -Seeks Kaufman. Action March 31. assignment of license from Island Teleradio film camera is long on quality. Swing up KLBK -AM -TV Lubbock and KWAB -TV Service Inc. (New York corp.), owned by Big Spring, both Texas -Granted transfer (41 2/3 %), Noble (41 the easy -open side panels, and you'll see of control of licensee corporation, Grayson Robert Moss Robert Enterprises Inc., from large group of stock- 2/3 %), Kenneth Granger (10 %) and Faye the quality runs throughout. Especially Russell (6 2/3 %), to Island Teleradio Service holders who own 55% of company to Theo- Inc. (Virgin Islands corp.), owned by Robert designed for television film and slide pick dore Shanbaum, Ellis Carp and Lee Optical Moss and Robert Noble (each 27.6 %), Ken- and Associated Companies Retirement neth Granger (6.6 %), Faye Russell (4.4 %) up, the 1500F camera system uses a 1" Pension Plan Trust, who now own 45% of and Caribbean Capital Corp. (33.8 %). No stock and after transfer will control 100 %. financial consideration involved. Caribbean or 1.5" image pick up tube, is entirely Consideration $900.882. Action March 25. Capital received shares in exchange for KRAB(FM) Seattle, Wash.-Granted as- option it held against New York corpora- solid state -including the preamplifier - signment of CP from Lorenzo W. Milam tion, which is to be liquidated. Ann. April 1. (100 %) to Jack Straw Memorial Foundation WMOD Moundsville, W. Va. -Seeks trans- and is designed to mount on any stand - (100 %), nonprofit organization headed by licensee corporation, Mr. Milam. No financial consideration in- fer of control of ard multiplexer. All circuitry is Miracle Valley Broadcasting Inc., from immedi- volved. Action March 25. Charles L. Miller (28.98 %), Joe J. Ovies ately accessible on plug-in printed cir- (26.72 %), Guy McDowell (21.57 %), Frank APPLICATIONS P. Lautar and O. H. Gall (each 9.39 %), and cuit cards. KMYO Little Rock, Ark.-Seeks transfer G. Thomas Gall (3.95 %) to Fred A. Grewe of control of licensee corporation, Victor Jr. (100 %), former employe of Wheeling Features absolute black pedestal sta- Broadcasting Inc., from Victor National Broadcasting Co., Wheeling, W. Va. Con- Casualty Co. (86.3% before) to Victor Man- sideration $52,100 and assumption of ap- bility and white peak stability which agement Inc. (86.3% after). No financial proximately $15,000 liabilities. Ann. March actually consideration involved. Transfer results 26. releases one man from your op- from reorganization of corporations con- eration. New advances in solid state de- trolled by Victor Muscat. Other holdings remain same. Also see KIKS Sulphur, La., Hearing cases sign deliver better than 1% sweep below. Ann. March 26. WELE South Daytona, Fla.-Seeks relin- INITIAL DECISION linearity, 1.5% geometric distortion, and quishment of negative control of licensee corporation, Seven Cities Broadcasting Hearing Examiner Elizabeth C. Smith greater than 46 DB S/N (0.4m amp Beam Corp., by Gary E. Smith (50% before) issued initial decision looking toward deny- through retirement of stock to treasury. ing application of Moberly Broadcasting current-F8 lens stop opening.) And, No financial consideration involved. Con- Co. to make changes in ant. and ground of course, the current with transaction Ann Hicks Marsh systems of KWIX Moberly, Mo., continued camera system takes ad- will purchase additional stock for $400 re- operation on 1230 kc, 1 kw -LS, 250 w -N. Action April 1. vantage of the superior qualities of 35 sulting in following ownership: Edith L. Speer (44.8 %), Ann Hicks Marsh (36.2 %), mm optics. Donald L. Ritter (11.4 %) and Jerry D. Nor- DESIGNATED FOR HEARING man (7.6 %). Ann. March 26. Find out how easy it is to put this WGN -AM -TV Chicago -Seeks assignment Commission designated for hearing ap- of license from WGN Inc. (Illinois corp.) plication of Blackhawk Broadcasting Co. to finest of film camera systems into your to WGN Inc. (Delaware corp.). No financial increase nighttime power of WSDR Sterling, consideration involved. Ownership remains Ill., on 1240 kc from 100 w to 250 w, con- studio -call or write: 26. tinued daytime operation with 500 w (li- same. Ann. March censed on 1240 kc, 100 w, unl.); issues include KRIB Mason City, Iowa -Seeks assign- Sect. 73.28(d) (3) 10-percent rule determina- ment of license from Western Broadcasting tion; made WIBU Poynette, Wis., WSBC Inc., owned by Peter A. Barnard, F. J. Chicago and WTAX Springfield, Ill., which Moudry, Dan N. Hansen, Donald S. Haar - filed oppositions, parties to proceeding. stick, John E. Boss, William B. Randall and Commissioners Bartley and Lee dissented, Margaret Miller (each 14.286 %), to Mason latter with statement. Action March 25. City Broadcasting Corp., owned by D. Bryce Ekberg and William H. Sandberg (each 50 %). Consideration $123,500. Ann. March 19. OTHER ACTIONS KIKS Sulphur, La. -Seeks transfer of con- Commission (Commissioner Cox not trol of licensee corporation, Victor Radio participating) scheduled following proceed- SARKES Inc., from Victor National Casualty Co. ings for oral argument on dates shown: TARZIAN (56% before) to Victor Management Inc. May 15: Revocation of license and SCA of BROADCAST EQUIPMENT DIVISION (56% after). Transfer results from corporate Carol Music Inc. for WCLM(FM) Chicago, reorganization involving no financial con- Ill.; Triangle Publications Inc. to change BLOOMINGTON, INDIANA sideration. Other stockholders remain same. trans. location, etc., of WNHC -TV New

172 (FOR THE RECORD) BROADCASTING, April 6, 1964 NEW IDEA FROM EIMAC:

vapor -phase cooled UHF -TV klystron

with 50% less cooling apparatus

The tube at left is the country's first vapor cooled power klystron: Eimac's 4KMV100LA. It produces an output power of 25 kw peak sync and cuts the cooling apparatus needed by half. There's no pump, no rotating parts. The vapor cooling system operates on its own steam. That means operating noise is reduced -by the tens of decibels. And maintenance cost is cut by as much as one -fifth. This new Eimac vapor phased cooled UHF -TV series offers all this -plus excellent linearity characteristics, high gain and an ample 1 db bandwidth. For details about this new series of vapor- cooled klystrons and our new application Bulletin Number 11, "The Care and Feeding of Vapor -Phase Cooling," wire collect today: High Power Microwave Marketing, Eitel- McCullough, Inc., San Carlos, Calif. Sub- sidiaries: Nat'l Electronics, Geneva, Ill.; Eitel- McCullough, S. A., Geneva, Switz. 4ifefr

EIMAC 4KMV100LA CHARACTERISTICS Eimac Vapor Phase Cooled UHF-TV Power Klystrons

Power Beam Beam Ei mac Vapor-Phase Cooling Frequency Output Voltage Current Circuit Assembly

4KMV100LA 470-610 Mc 25 kW 16 kV 3.8 A H -183

4KMV100LF 590-720 Mc 25 kW 16 kV 3.8 A H -184

4KMV100LH 720 -890 Mc 25 kW 16 kV 3.8 A H -185

4KMV100LA BANDWIDTH DATA

14 Watts D iving Power 0

4 -6 460 462 464 466 468 470 472

Frequency - Mc 26.2 kW = 0

BROAOC;,STING, Gprü G. 195', 173 Haven, Conn. Besides argument on excep- on that presently unreserved channel, to (KVKM -TV) Monahans, Tex., for leave to tions and briefs to initial decision, parties apply for federal aid from Department of intervene in proceeding on application of may also address themselves to petition to Health, Education and Welfare. Action Grayson Enterprises Inc. to change trans. reopen record filed by Connecticut Tele- March 25. site of KWAB(TV) (ch. 4) Big Spring, vision Inc. (WRNS -TV), New Britain, By decision, commission granted appli- Tex., increase vis. ERP and ant. height. Conn., and Springfield Television Broadcast- cations of Howard W. Davis, tr /as Walmac Action March 31. ing Corp. (WWLP[TV)), Springfield, Mass.; Co., for renewal of licenses of KMAC and In proceeding on AM applications of and Central Wisconsin Television Inc. for KISS(FM) San Antonio, Tex. Chairman Abacoa Radio Corp. (WRAI), Rio Piedras additional time to construct WCWT(TV) Henry dissented and issued statement; (San Juan), and Mid -Ocean Broadcasting Wausau, Wis., and assignment of CP to Commissioners Cox and Loevinger not par- Corp., San Juan, both Puerto Rico, in Midcontinent Broadcasting Co.; June 5: ticipating. Feb. 18, 1963, initial decision 14977 -8, 25. Dockets granted petition by Mid - Evelyn R. Chauvin Schoonfield for renewal looked toward action. Action March Ocean to extend time to April 7 to file re- of license of WXFM (FM) Elmwood Park, Commission renewed license of WMLP sponses to WRAI's petition to add "subur- Ill., and applications for new FM's of Blue Inc. for WMLP Milton, Pa., for period of Island Community Broadcasting Inc., Blue ban" and legal qualifications issues. Action Island, Dl., and Elmwood Park Broadcast- March 31. ing Corp., Elmwood Park. Besides argu- Granted petition by Charles L. Hamil- ment on exceptions and briefs to initial ton Sr. and Mildred B. Hamilton (KBAB), decision, parties may also address them- Indianoloa, Iowa, for waiver of Sect. 1.594 selves to motion to reopen record filed by grant (b) of rules insofar as that section requires WXFM(FM), and Charles W. Stone to ETV fund local notice of hearing to be broadcast in change facilities and renewal of license of fed- week immediately following release of des- KCHY Cheyenne, Wyo., and Charles W. Following grant for matching ignation order in proceeding on their AM Stone and Josephine R. Stone, d/b as Fort eral funds for educational television application. Action March 31. Broadcasting Co., for renewal of license of has been announced by the Depart- of Health, Education and Wel- Granted motion by Bay Shore Broad- KDAC Fort Bragg, Calif. Action April 1. ment casting Co. to extend time to April 3 to fare: file appeal from March 13 adverse ruling by Although CP has been issued by FCC Fargo, N. D. -North Central Edu- examiner in proceeding for new UHF -TV on channel 47 in New Association Inc.; on Bay Shore's York area, is not on FCC cational Television application for new AM in Hayward, Calif. it yet air. has $130,173 for new TV station on chan- Action March 31. therefore concurred in further temporary 13 (KPHE -TV); total project cost use of channel 47 by U. S. Coast Guard to nel On own motion, set aside March 26 permit proposed final phase of its RATAN $205,270. decision which granted application of Billy test program. Commission's concurrence is Walker for new daytime AM on 1330 kc, for six -month period or until use of channel 500 w, in Prattville, Ala., conditions and 47 for TV broadcasting begins in area. presunrise operation with daytime facilities whichever period is shorter, and is pre- precluded pending final decision in Docket year. Short -term license was prompted dicated on understanding that signal will one in statiopn's operations 14419. and which denied application of continue to be "scrambled" to make it un- by certain violations and Prattville Broadcasting Co. for new day- intelligible without under Victor A. time AM on same frequency with I kw, specially modified tele- manager and o -third owner.tCom- vision receiver. Scrambling is considered general e from voting. DA, in Prattville; scheduled oral argument necessary to discourage investment in TV missioner Bartley abstained for April 20. (Due to inadvertence, request Action March 25. receivers by boating public specifically for Translator Inc., Mill City, by Prattville Broadcasting Co. for oral use in conjunction with this experimental Golden Rule rules argument had not been considered previ- program prior to necessary decisions relat- Ore.-Waived TV trans- ously.) Member Slone abstained from voting to future of program. Action March 26. granted application for newUHF() ing. Action March 31. lator on channel 80 to rebroadcast programs By reports and orders, commission of KOAP -TV (ch. 10) Portland; condition. By memorandum opinion and order in amended its TV allocations table to (1) Action March 25. consolidated proceeding on applications of assign and reserve for noncommercial edu- By order, commission denied applica- Community Broadcasting Service Inc. and cational use TV channel 2 in Columbia, tion by Cleveland Broadcasting Inc. for Mortimer Hendrickson and Vivian Eliza N. C., and (2) reserve channel 8 in Way- review of Jan. 24 memorandum opinion and Hendrickson for new FM's in Vineland, cross, Ga., to enable Georgia State Board order of review board which, on latter's N. J., granted (1) petition by Community of Education, which operates WXGA -TV own motion, enlarged issues in Cleveland to enlarge issues to determine whether TV channel 19 comparative proceeding. Ac- Mortimer and Vivian Eliza Hendrickson are tion March 25. financially qualified to construct and oper- By memorandum opinion and order in ate FM as proposed; and (2) petition by proceeding on applications of Robert C. broadcast bureau for acceptance of its late Whiteley Jr. and Katharine Whiteley, d/b filing in support of Community's petition. as Tipton County Broadcasters, and Shelby Member Nelson dissented. Action March 27. County Broadcasters Inc. for renewal of In consolidated proceeding on AM ap- licenses of WKBL Covington and WHEY plications of Marietta Broadcasting Inc. Millington, Tenn., respectively, commission (WBIE), and Cobb County Broadcasting (1) denied motion by Fred E. Jones, trustee Co., both Marietta, Georgia, granted peti- in bankruptcy, that he be substituted for tion by Cobb to extend time to April 3 to Shelby County Broadcasters as party, but file responses to WBIE's petition to enlarge accepted for filing his tendered exceptions; issues. Action March 27. (2) denied petition of Tipton County for Granted petition by broadcast bureau immediate grant of WKBL license renewal to extend to April 9 time to file responses application; (3) refused to accept various to Cleveland Telecasting Corp. appeal to filings by Katharine Whiteley: and (4) 27 on review board from ruling of presiding ex- scheduled oral argument on April aminer in Cleveland TV channel 65 pro- exceptions by Shelby County, Tipton Coun- ceeding. Action March 27. ty and Fred E. Jones, with latter to have limited standing for participation. Chair- In consolidated AM proceeding in Dock- man Henry and Commissioner Cox not par- ets 8716 et al., granted motions by WPD ticipating. Action March 25. Inc. Danbury, Milford Broadcasting Co., Commission issued decision which: (1) Milford, and Berkshire Broadcasting Corp., denies application of WWIZ Inc. for re- Stratford, all Connecticut, and corrected newal of license of WWIZ Lorain, Ohio, and transcript of Feb. 25 oral argument. Action for transfer of control from Sanford A. March 26. Schafitz to Lorain Journal Co.; (2) denies Members Berkemeyer, Slone and Nel- applications of Sanford A. Schafitz and son (latter concurred in result), adopted Guy W. Gully, d/b as Community Telecast- decision granting application of Bartell ing Co., for mod. of CP of WXTV(TV) (ch. Broadcasters Inc. to increase daytime power 45) Youngstown, Ohio, and for assignment of WOKY Milwaukee from I kw to 5 kw of CP to WXTV Inc. and for license to and change from DA -1 to DA -2, continued cover CP of that station; and (3) grants operation on 920 kc with 1 kw night, and applications of Sanford A. Schafitz for re- denying application of Don L. Huber for YOU SHOULD HEAR newal of license, mod. of license, and li- new AM on 920 kc, I kw, DA, D, in Madi- censes to cover CP's of WFAR Farrel, Pa. son, Wis. April 4, 1963 initial decision March 6, 1963 initial decision looked toward looked toward grant of Huber and denial R. E. Lee Glasgow, Vice President granting WWII and WFAR and denying of Bartell. Action March 26. WXTV applications. Action March 25. Members Berkemeyer, Nelson and Pin - and By memorandum opinion and order, cock adopted decision granting application General Manager of WACO, commission denied petition by WDUL Tele- of Billy Walker for new daytime AM on vision Corp. for reconsideration of May 29, 1330 kc, 500 w, in Prattville, Ala., condi- 'Waco, Texas, says: "... invaluable 1963, decision which denied, on disqualifica- tions and pre -sunrise operation with day tion grounds, its application for additional time facilities precluded pending final deci- in making sales, especially to time to complete construction of WHYZ- sion in Docket 14419, and denying applica- Brand TV (ch. 10) Duluth, Minn. and of June 25, 1963, action which deleted can letters of Name Accounts. It is one of the best WHYZ -TV and dismissed as moot application for transfer of control of WDUL Tele- services ever developed for the radio vision Corp. from estate of Louis E. Caster. il L. F. Gran, Bruce Gran, Ashley Robison THE SHADOW industry, at such a reasonable price." and Joseph Baisch to Producers Inc. Com- Radio Mystery Series missioner Cox not participating; Commis- sioner Loevinger dissented. Action March 25. IS BACK ON THE AIR! Hear t "MONEY MAKER" Routine roundup Space A & B, East Exhibit Hall N wavailable tr CHARLES ACTIONS BY REVIEW BOARD I c I purchase. MICHELSON, INC. 45 West 45th St., New York 36 PLaza 7 -0695 COMMERCIAL RECORDING CORP. By memorandum opinion and order, granted petition by Tri-Cities Broadcasters or at the NAB Convention, Suite 534A 174 (FOR THE RECORD) BROADCASTING, April 6, 1964 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING, April 1

ON AIR NOT ON AIR TOTAL APPLICATIONS LAVY- Lic. CP's CP's for new stations AM 3,865 77 102 295 FM 1,117 40 159 273 TV 521` 61 80 130 l&1EI OPERATING TELEVISION STATIONS

Compiled by BROADCASTING, April 1 VHF UHF TV with a Commercial 477 95' 572' Noncommercial 53 29 82 7- COMMERCIAL STATION BOXSCORE /116W1 Compiled by FCC, Feb. 29

AM FM TV Licensed (all on air) 3,866 1,119 521' Alfil' CP's on air (new stations) 77 40 61 CP's not on air (new stations) 102 127 79 Total authorized stations 4,045 1,286 661 Applications for new stations (not in hearing) 189 240 58 Applications for new stations (in hearing) 100 21 66 l'O T-CIS Total applications for new stations 289 261 124 Applications for major changes (not in hearing) 201 55 48 PD.9 HANDLES THE BIG ONES. Applications for major changes (in hearing) 43 1 6 Total applications for major changes 244 56 54 Push the thumb operated switch and watch the Licenses deleted 1 0 0 motor -driven pedestal CP's deleted 0 0 0 rise smoothly, effort- 'Does not include six licensed stations off air. lessly from 341/2" to 1/2 ". Raise or lower Includes noncommercial stations operating on commercial ' three channels. anywhere with its 360° position without stooping or bending. The PD -9 takes on 475 lbs. of load and tion of Prattville Broadcasting Co. for cedural dates and continued April 27 hear- waltzes around smoothly frequency with ing to 9. new daytime AM on same June Action March 26. on three sets of rubber - 1 kw, DA, in Prattville. June 21, 1963 initial decision looked toward action. Action March By Hearing Examiner Jay A. Kyle tired dual wheels with 26. Scheduled further prehearing confer- adjustable cable Berkemeyer, Pincock and ence, in lieu of hearing, for March 30 in guards. Synchronous Members proceeding on application Slone adopted decision waiving Section 73.24 of Salem Broad- or tricycle steering at (g) of rules and granting application of casting Co. for new AM in Salem, Ohio. O. K. Broadcasting Corp. to increase day- Action March 27. instant option. Center time power of WEEL Fairfax, Va., on 1310 Granted petition by Pepino Broadcast- column is seamless steel ers Inc. to 2 kc from 1 kw to 5 kw and change from continue April hearing to April tubing, has easy -to -read 16 in proceeding on application for new DA -N to DA -2, continued nighttime opera- AM elevation figures. Motor in sound -proof tion with 500 w; conditions include pre- in San Sebastian, P. R. Action March 25. cluding presunrise operation with daytime housing, easily accessible. facilities pending final decision in Docket By Hearing Examiner 14419. Jan. 15 initial decision looked toward Chester F. Naumowicz Jr. action. Action March 25. Granted request by Denver Area Broad- Weight when -and where casters (KDAB), Arvada, Colo., to extend -you want it. The HF PD3 ACTIONS ON MOTIONS time to April 10 to file proposed findings Deluxe Pedestal gives you and to April 30 for replies in proceeding on smooth dolly shots and a By Chief Hearing Examiner its AM application. Action March 27. steadier picture because James D. Cunningham By Hearing Examiner Sol Schildhause of its stabilized mounting. Granted joint motion by Thomas B. Issued order following March 19 pre - Friedman, tr /as Caihio Broadcasters, and hearing conference concerning applications Yet there's precise counter- Tele- Sonics Inc. to extent of dismissing, but of United Artists Broadcasting Inc. in balancing, fingertip control with prejudice, their applications for new Houston, Cleveland, and Boston TV proof camera height without AM's in Seven Hills and Parma, Ohio. re- ceedings and rescheduled further course of For Houston cranking. heavier spectively and retained in hearing status proceeding with hearing to com- cameras up to 285 pounds, application of Salem Broadcasting Co. for mence on June 15. Action March 25. new AM Ohio. Action March 25. lights, or large lenses, in Salem, By Hearing Examiner Herbert Sharfman By Hearing Examiner Basil P. Cooper there are additional Granted request by Victoria Television weights to com- Pursuant to agreements reached at to extend time from April 1 to May 1 for March 25 prehearing conference in proceed - exchange of direct affirmative written case pensate, making any ing on AM application of WXXX Inc. and from May 1 to June 1 for hearing in movement feather -light. (WXXX), Hattiesburg, Miss., continued proceeding on its application and that of Raising, lowering, locking, 20 Guadalupe Valley April evidentiary hearing to date to be Telecasting Inc. for new adjustment anywhere within decided at conclusion of further hearing TV's on channel 19 in Victoria, Tex. Action drag conference to be held on May 18. Action March 27. 360 °. Dual rubber wheels. Synchronous March 25. to tricycle steering instantly. Height BROADCAST ACTIONS By Hearing Examiner Isadore A. Honig 42 "to 64" over pan head mounting. In proceeding on applications of Com- by Broadcast Bureau munity Broadcasting Service Inc. and Mor- Actions of March 31 Write for complete specs on all models. timer and Vivian Eliza Hendrickson for WPLM Plymouth, Mass. -Granted license new FM's in Vineland, N. J., granted their covering changes in nighttime DA pattern. joint request to extend time from March WIZE Springfield, Ohio -Granted license 30 to April 3 for prehearing exchange of covering installation of former main trans. applicants' exhibits, with no change in for auxiliary purposes. HOUSTON April 14 hearing date. Action March 26. WHCO Sparta, I11.- Granted license cover- Formalized by order certain agreements ing use of old main trans. at main trans. ' . FEARLESS reached at March 26 prehearing conference site for auxiliary purposes. in proceeding on AM applications of Eaton WIFM Elkin. N. C.- Granted license le,,I CORPORATION County Broadcasting Co. (WCER), Char- covering increase in power, installation new lotte, and Flat River Broadcasting Co. trans. and specify type trans. Westwood Division (WPLB), Greenville, both Michigan, in WWOM New Orleans- Granted license Dockets 15348 -9, and scheduled certain pro - covering change in ant.- trans. location, type 11801 W. Olympic Blvd., Los Angeles, Calif. 90064

BROADCASTING, April 6, 1964 175 trans., ground and ant. system (decrease Maupin, Ore.; K74AB, Jefferson County height) . Television, Inc., Madras, Ore. CP N licenses WKZI KTVT(TV) Fort Worth, Tex. -Granted Granted for following: to change ERP to 288 kw vis., and 144 kw Casey, Ill.; WVOC Battle Creek, Mich.. aur.; trans. location to Cedar Hill, Tex.; and specify main studio site same as trans., type trans. and type ant.; make changes in conditions; WIND Highland, Dl., conditions ant. system, and increase ant. height to Granted licenses covering increase in 1670 feet. Master daytime power for WAMV East St. Louis, WQXT Palm Beach, Fla. -Granted CP to Ill.; and power of WSIV Pekin, Ill., installa- make changes in ant. system (increase tion of new trans. and specify type trans. height) . Granted renewal of licenses for follow- WHLF -AM -FM South Boston, Va.- Grant- ing: KFHA Lakewood, Wash.; WMUU ed CP to change ant.- trans. and studio loca- Eraser Greenville, S. C.; WSBB New Smyrna tions. Beach, Fla.; WSCR Scranton, Pa.; WABR KPRC -TV Houston-Granted mod. of CP Winter Park, Fla.; WCOA Pensacola, Fla.; to change type ant., and make changes in WEAM Arlington Co., Va.; WINQ Tampa, ant. system and other equipment (main Fla.; KFJC(FM) Los Altos, Calif.; WJES trans. and ant.). Johnston, S. C.; WAVU -AM -FM Albertville, Granted licenses covering changes for Ala.; WIFM Elkin, N. C.; WVOE Chad - following: WSYE -TV (main trans. and ant.) bourn, N. C.; WJEM Valdosta, Ga.; WMLT Elmira, N. Y.; WSJS -TV (main trans. and Dublin, Ga.; WOWL Florence, Ala.; WVLD ant.) Winston -Salem, N. C. Valdosta, Ga.; WCNU Crestview, Fla.; WQOK Greenville, S. C.; WSVA, Harrison- Actions of March 25 burg, Va.; WTLB Utica, N. Y.; K12BF, K1OBB, KO8AX, Kl2BE, K1OBA, KO8BA, KFH -FM Wichita, Kan. -Granted CP to K13BI, K11BI, KO9BJ, E. A. 0.-T. V., Arden - change facilities from 100.3 mc. ERP 11 kw, Entlat, Wash.; K72BM, ant. height 410 feet, to 97.9 mc; ERP 31 kw; voir, Orondo and ant. height 370 feet; and change type ant.; C & C Electronics Co., Olympia, Wash. conditions. Granted renewal of licenses for follow- Actions of March 30 ing: Jacksonville, SCA on sub - N. C.; WMFR High Point, N. CC Following were granted WLSC Loris, S. C. CEC's high carrier frequency of 67 kc: WMAI -FM Panama City, Fla.; WEND -FM Ebensburg, KXKW Lafayette, La.- Granted license -FM Texas. covering increase in daytime power, instal- Pa.; WTAW College Station, lation of DA -2 (critical hours, employing KOSCU, K10DF, K12CS Coulee City, Wash. directional ant. daytime), and new trans. performance -Granted renewal of licenses. (specify two main trans.). WCBG Chambersburg, Pa.- Granted trans- K73AA Bishop and Big Pine, Calif. fer of control to Molly Darr and Norman E. Granted license covering changes for UHF- Automatic Tape Messner (latter now 50% shareholder) TV translator. through purchase of remaining stock from WCHK -FM Canton, Ga.-Granted mod. of Samuel R. Youse and Lester J. Grenewalt CP to install new ant. for $120,000. Granted licenses for following: KO2DP, Degausser KLON Logan, Utah- Granted license Robert A. Neish, Grants Pass, Ore.; KO7FB, covering change in hours of operation on Winner Junior Chamber of 1390 kc, 500 kw DA -N, 1 kw -D, and installa- Commerce, tion of nighttime directional ant. Rural area northeast of Winner, S. D.; The CEC TD -2903 Automatic Tape WBRE Wilkes- Barre, Pa.- Granted license WO8AL, WIIC Inc., Vandergrift, Pa.; KO3CE, covering use of old alternate main trans. Leavenworth Non -Profit TV Assn. Inc., Degausser has set a new standard as auxiliary- daytime and alternate main Leavenworth, Peshastin and vicinity, Wash. nighttime trans. at main trans. site. Actions of March 24 of efficiency for the erasure of all KIMM Rapid City, S. D.- Granted CP to make changes in ant. system (increase Granted renewal of licenses for follow- types of magnetic tape. height). ing: WHBG Harrisonburg, Va.; WSTS Mas- Granted licenses for following: WO3AC, Sena, N. Y.; WTLK Taylorsville, N. C. Here are some of the TD- 2903's Atlantic Telecasting Corp., ayetteville, significant advantages: N. C.; KO3BJ, KO7EM, K1OEG, Spray Com- munity Television Inc., Richmond, Spray Rulemakings Degausses magnetic tapes a nom- and Twickenham. all Oregon. PROPOSED inal 90 db below saturation level Actions of March 27 Commission invited comments to notice of proposed rulemaking looking toward in only 120 seconds. WQIK -FM Jacksonville, Fla.- Granted amending its TV table of assignments to Accepts all reel sizes; tape widths mod. of CP to change type trans. and type add VHF channel 9 to Grandview, W. Va. ant., increase ERP to 50 kw, and decrease for noncommercial educational use. Board from Ye to 2 ",including video tape. ant. height to 310 feet. of Governors of University of West Virginia WBCO -FM Bucyrus, Ohio- Granted mod. petitioned for assignment and stated that Anyone can operate it. Just press' of CP to change type trans. and type ant., it hopes to serve 11 counties in southeastern specify ERP as 3 kw (horizontally polar- sector of state. Action March 25. a button, and the tape is auto- ized) and 890 w (vertically polarized), and Commission took these additional steps matically erased. decrease ant. height to 135 feet. to prevent "double billing" practices: 1. WASK -FM Lafayette, Ind.- Granted mod. Proposed rules to prohibit these practices Weighs only 90 lbs. (15" x 12" of CP to change type trans. and type ant., on which comments are invited by May 4, specify ERP as 42 kw (horizontally polar- and reply comments by May 19, and; 2. By X. 23') so will fit a bench top, ized) and 4.4 kw (vertically polarized), and separate public notice, explained appli- decrease ant. height to 310 feet. cability of proposed rules with interpreta- RETMA rack or cabinet. tions of fraudulent billing methods. Action WMVR -FM Sidney, Ohio- Granted mod. March 25. Virtually maintenance -free due of CP to change type trans. and type ant. to components Granted licenses covering increase in PETITION FOR RULEMAKING FILED superior and daytime power and installation of new By memorandum opinion and order, simplicity of design. trans. for following: WRMT Rocky Mount, commission denied petition for rulemaking N. C.; KXIV Phoenix, Ariz. by WLOD Inc. to amend FM table of as- Add up the reasons for selecting signments in Florida by assigning channel Actions of March 26 274 to Pompano Beach by substituting 300 CEC's TD -2903, and you can under- for 274 at Delray Beach and 221A for 300 KAAA Kingman, Ariz. -Granted increased in West Palm Beach. Commission feels that stand why it is becoming so popular daytime power on 1230 kc, from 250 w to 1 addition of first FM assignment at Pompano kw, continued nighttime operation with 250 Beach at cost of replacing wide coverage with 'both the electronics and w, and installation of new trans.; conditions. assignment at West Palm Beach with limited broadcasting industries. WABC -FM New York -Granted renewal coverage channel was not warranted. Ac- of license without prejudice to such action tion March 25. as commission may deem warranted as re- For further inforniation, call or write sult of final determinations: (1) with re- PETITION FOR RULEMAKING FILED for Bulletin CEC 2903 -X7. spect to conclusions and recommendations Olean, N. Y. -Olean Broadcasting Corp. set forth in report on network study staff; Requests institution of rulemaking looking and (2) with respect to related studies and toward assignment of channel 265A or 269A inquiries now being considered or con- to Olean, N. Y . ducted by commission. Granted renewal of licenses for following: WBNB Charlotte Amalie, V. I.; WDIX Orangeburg, S. C.; WGAS South Gastonia, SHERLOCK HOLMES CEC N. C.; WMNZ Montezuma, Ga.; WYZE At- Data Recorders Division lanta, Ga.; WGEA Geneva, Ala.; K10DX, Radio Mystery Series CONSOLIDATED ELECTRODYNAMICS Conrad T. V. Club, Conrad, Mont.; K7OBA, Orchards Community Television, Assn., Inc., IS BACK A SUBSIDIARY OF BELL & NOWELL /PASADENA, CALIF.9I109 Lewiston, Idaho; WBRE Wilkes- Barre, Pa.; INTERNATIONAL SUBSIDIARIES: WOKING, SURREY, ENGLAND WFID(FM) and SCA, Rio Piedras, P. R.; ON THE AIR! AND FRANKFURT/MAIN, GERMANY WMJM Cordele, Ga.; WRCK Tuscumbia, WRLD Ala.; WDIG Dothan, Ala.; Lanett, po,'c'ha.e`a' MICHELSON, Ala. -West Point, Ga.; K1OCW, Carmen u,., CHARLES INC. 45 West 45th St., New York 36 PLaza 7 -0695 Creek & Big Flat TV Assn., Carmen, Idaho; K75AU, K78AU, Maupin Television Corp., or at the NAB Convention. Suite 534A

BROADCASTING, 6, 1964 176 (FOR THE RECORD) April What rating firms must live up to TEXT OF GENERAL AND SPECIFIC RATING COUNCIL STANDARDS

The "minimum standards" for broad- service for each survey shall be clearly de- 13. Interviewers shall be asked to verify scribed and shall explicitly cover such as- their work performance by signing a certifi- cast rating research, developed by the pects of sampling as the selection of the de- cate covering the specific work performed sired samples, callback procedures, substi- as specified in the instructions. This state- Broadcast Rating Council, were made tution procedures, etc. ment may be in a form such as the follow- known last week, along with the pro- 7. Each rating service shall maintain, for ing: "I, , personally have conducted 12 months, records of: the above interview, Number to cedures by which rating firms may (a) All attempts to place diaries or meas specified in the instructions." ters, or to obtain interviews or what- The certificate may also provide for the secure accreditation by the council ever other form of cooperation is re- noting of any exceptions. (see story this issue). Here, in full quired for execution of the research 14. Employees shall be instructed to make technique used. written or other notations of cases which text, are the minimum standards as an- (b) All cases in which the said attempts appear to represent erroneous recording or nounced by the council: were unsuccessful, including but not reporting of viewing or listening. (e.g. con- limited to refusals, not -at -home, cases tinuous usage of TV or radio set for abnor- requiring further discussion and /or mally long periods of time, diaries on INTRODUCTION correspondence (e.g., with another which beginning of programs is noted and The Broadcast Rating Council Inc., be- member of the household), busy sig- not the ending; or when there is a conflict lieves that adherence to the following min- nals (phone), don't- answers (phone among program titles, station call letters imum standards is necessary to meet the or mail), disconnects (phone) and re- or channel number.) basic objective of valid, reliable and effec- turns from postal authorities. Except where such cases are disposed of tive broadcast audience measurement re- (c) Actual or apparent reasons for non - in accordance with a specific operating pol- search. cooperation-if known to and consid- icy or procedure known to the Rating In this document, all references to "rat- ered reasonably reliable by the field Council (such cases being retained in a ing services" are intended to mean "broad- worker. manner which would make it feasible for cast rating services." (d) Which households (or individuals) the CPA to locate, study and tabulate the Acceptance these minimum standards represent original sample selections. material), records shall be made showing of and which are first, second, third. etc., the disposition of all such cases. by a rating service is one of the conditions substitutions. of accreditation by the Broadcast Rating B. Disclosure Council Inc. (e) For all replacements: the information In final form, these minimum standards required by sections (a), (b), (c) and 1. Concise descriptions of the survey will be in two sections: I. General: II. (d) above. methodologies used by each rating service 8. Appropriate quality control procedures shall be included in each rating report. Specific. shall be maintained with respect to all ex- These shall include definitions of sample, I. GENERAL STANDARDS ternal and internal operations which may technique used, delineation of area or areas reasonably be assumed to exert significant for which ratings are reported, periods to These are the standards that are generally effects on the final results. which the viewing or listening data are considered basic to all social research. They Quality control shall be applied, but not applicable and a statement as to whether apply to all rating services regardless of necessarily limited, to data collection, edit- weighting and/or adjustment factors have methodology. Included are such aspects as ing, collating, tabulating and printing. been used. training of interviewers, instructions to re- 9. All field personnel (including super- 2. Each report shall mention all omis- spondents, instructions to editors, tabula- visors) shall be thoroughly trained in their sions, errors and biases known to the rating tors, etc. work. Such training should provide assur- service which may exert a significant effect The general standards which are listed ance that: on the findings shown in the report. herein are divided into two groups: (a) They know the responsibilities of 3. Each rating report should point out a) Ethical and operational standards. - their positions. known deviations, from standard operating These are standards governing the quality (b) They understand all instructions gov- procedures of the rating service, which may and integrity of the entire activity, erning their work, that they will devi- exert a material effect on the reported re- b) Disclosure standards.-These standards ate from such instructions only when sults. specify the detailed information about a apparently justified by unusual condi- 4. As evidence of rate of cooperation rating service which must be made avail- tions and that such deviations will be achieved, each rating report shall show the able to users, to the Broadcast Rating reported in writing. number of different households (or indi- Council Inc. and its audit agent as well as (c) They recognize and will avoid any act viduals or other interview designations) the form in which the information should which might tend to prejudge, condi- initially selected and designated for at- be made available. tion, misrepresent or bias the informa- tempts to get rating information and the tion obtained from respondents. number among these that provided usable A. Ethical and Operational Standards 10. The field work of each rating service rating data utilized for that specific rating 1. It should be the aim of each rating should be verified by spot checks or other report. If any of the usable interviews or service to try constantly to control to rea- procedures appropriate to the techniques responses is not included in the final rating sonable levels the possibilities of bias, dis- used to verify or inspect the work of inter- report, that fact and the selection procedure tortion, and human error in all phases of viewers, supervisors and other field person- will be noted in the report. its activities. nel. 5. To show the degree to which the sam- 2. Each rating service shall open such 11. To assure high quality of perform- ple of usable interviews does represent the areas of its operation to the Broadcast Rat- ance, interviewers and other field workers universe it is purportedly measuring, each ing Council Inc., and /or such CPA firms shall be informed that their work will be rating service shall show in a prominent designated for the purpose of auditing to checked at appropriate intervals. place in each report a comparison of sam- permit reviews and audits of those pro- Every effort will be made to avoid di- ple data with comparable universe data cedures and operations that bear upon the vulgence, to such persons, of the checking (such as households or individuals) as pub- ultimate reporting of audience measure- procedures and the times and places to be lished by acknowledged primary sources, ments. selected for checking. and according to counties or reasonable 3. The anonymity of all interviewers, su- 12. Interviewer and supervisor records county groupings. In the case of services pervisors and servicemen should be pre- shall be maintained at least 12 months by using continuing samples, the above infor- served. The audit firm, however. would each rating service to show: name, date of mation shall be published in each report have the right to check with these and any work, time, type of work, location of work, but need be updated only semi -annually. other appropriate persons as part of the manner of payment (Payroll- part -time- 6. Geographic areas surveyed should be auditing process, but with the same re- hourly -per interview, etc. Bonus system, clearly defined in each rating report. In quirements as to anonymity in the audit if any). each case, the criteria and /or source used reports. 4. If a respondent has been led to believe, directly or indirectly, that he is participating in an audience measurement survey and that his anonymity will be protected, his name, address or such other identi- fying information shall not be made known More than a of C.on4trucfive .Service to anyone outside the rating service organization, with the following exceptions: (a) The audit firm of the Broadcast Rat- ing Council Inc., in the performance fo l/?roaccaetere and the O?roadca3tin9 J'nduetry of an audit, or such disclosures as required in a hearing before the Broad- cast Rating Council Inc. (b) The broadcast rating service at its discretion may permit other reputable research organizations to reinterview HOWARD E. STARK respondents in the conduct of special research studies. 5. The sample design for each rating report should be so constructed to represent, to a reasonable degree, the universe being Brokers -Consultants measured (households, Individuals, sets, etc.). Where significant deviations are consid- EAST STREET NEW YORK N. Y. ELDORADO 5-0405 ered. by the rating service, to be desirable 50 58TH and /or unavoidable, such deviations shall be described clearly in each rating report. 6. The sampling plan used by each rating

BROADCASTING, April 6, 1964 177 in the selection of the survey area shall be used, and a chart or table listing for one the minimum required for issuance of a given. and/or two standard errors, the statistical report. (Thus, if the area surveyed is the metro tolerances for representative rating esti- 12. Each rating service should indicate area as defined by the U. S. Census, it mates and for typical sample breakdowns the minimum sample base required for the should be so recorded in the report.) in the report. reporting of cross tabulation data (demo- 7. Surveys executed by a rating service It should be stated In the report that tol- graphic and consumer information). for a specific client or clients shall clearly erance of two standard errors can be ob- In the event that the sample in one sur- show that the report is of a special nature tained by doubling the standard error. The vey period is inadequate for proper report- and not part of the regular syndicated rat- reader of the report shall be advised by the ing of this type of information, it may be ing service. Such report should show the rating service that the publication of esti- necessary to combine the samples of two name of the client or clients and shall have mates of sampling error does not imply or more successive comparable survey an appearance which clearly distinguishes that a probability sample design has been periods. it from the regular rating report. achieved. 13. If a rating service has established that 8. The samples used in audience meas- In addition, each rating report should any station has employed special nonregu- urement surveys are subject to many kinds illustrate and explain the use of standard lar promotional techniques that may distort of error. Some of these are nonsampling error with typical rating data and break- or "hypo" ratings, then said rating service errors, which may be due in part to the downs. will publish in the appropriate report a manner in which the survey is conducted. 9. All weighting or data adjustment pro- notice to this effect. the methodology used in the survey, and cedures utilized by a rating service in the 14. If a rating service has knowledge of noncooperation or nonresponse on the part process of converting basic raw data to apparent rating distorting influences such of designated respondents. rating reports shall be clearly stated in the as unusual weather, catastrophes, political However, even a true probability sample records of that rating service, and made or social events, pre -emptions such as is likely to include errors due to the opera- available to all users of the rating reports World Series, elections, congressional hear- tion of chance in the selection of the sam- along with the reasons for such adjustments ings, station failures, etc., the rating serv- ple. The size of this chance variation de- or weighting procedures. ice will indicate in its reports the existence pends among other things on sample size. of such conditions during the survey period. In essence, the degree to which the average 10. Each rating service shall Indicate the minimum number of sample returns re- H: of a sample tends to vary from the average quired according to its standards for the SPECIFIC STANDARDS of the whole body of data (universe being issuance of a rating report. In addition to the general standards ap- measured) depends, other things being This minimum may be different for each plicable to all rating services, specific equal, on the size of the sample. rating service in view of differences in: standards would be established for each re- Thus, the variation of the sample from search methodology used by a rating serv- the universe being measured due to size (a) Methodologies employed by the service. of sample alone may be expressed as sta- ices; Since these standards must be developed tistical tolerances, or standard error based (b) The number of broadcast services for each specific research technique, they on the appropriate formula for the specific (stations) being measured; will have to evolve over a period of time sample selected by the rating service. (c) The percentage of homes using radio, from the questionnaires, audits and meth- Since the sampling process used in all homes using television or the appro- odology studies which will be conducted audience measurement research is subject priate equivalent. by the council or related industry groups to "sampling error," each rating service 11. Each rating service shall indicate the such as the NAB Research Committee. This should include in a prominent position in normal sample return for each survey, and being a voluntary effort, such enacted the rating report, preferably in the front shall indicate in a prominent position when changes will be forwarded to and discussed of the book, the standard error, the formula the return is below normal but not below with the affected rating service or services.

ON THE TV NETWORKS THIS SPRING

Networks are listed alphabetically breviations: (C), color; suss., sustaining; CBS -TV 5 -5:30 Alumni Fun, Am. Cyanimid; 5:30 -6 Amateur Hour, J. B. Williams. with the following information: time, part., participating; alt., alternate spon- NBC -TV 5 -5:30 Sunday, cont.; 5:30 -6 GE program title in italics, followed by sor; co -op, cooperative local sponsor- College Bowl (C), General Electric. sponsors or type of sponsorship. Ab- ships; cont., continued. All times East-

ern. Published first issue in each quar- 6 -7 p.m. ter. ABC -TV No network service. CBS -TV 6 -6:30 Twentieth Century, Pruden- tial; Mr. Ed, part. SUNDAY MORNING NBC -TV 6 -6:30 Meet the Press (C), co -op., part.; 6:30 -7 No network service. 10 a.m. -Noon

ABC -TV No network service. 7 -8 p.m. CBS -TV 10 -10:30 Lamp Unto My Feet, sust.; 10:30 -11 Look Up and Live, sust.; 11 -11:30 ABC -TV 7 -7:30 No network service; 7:30- Camera Three, sust.; 11:30-12 No network 8:30 Empire, part. service. CBS -TV 7 -7:30 Lassie, Campbell Soup; 7:30- NBC -TV No network service. 8 My Favorite Martian, Kellogg, Toni. NBC -TV 7 -7:30 Bill Dana Show, S. C. John- son, Vicks; 7:30 -8:30. Walt Disney's Wonder- ful World of Color (C), RCA, Eastman SUNDAY AFTERNOON- EVENING Kodak.

Noon -1 p.m. ABC -TV Challenge Golf, part. 8 -9 p.m. CBS -TV 12 -12:30 No network service; 12:30- 1 Face the Nation, sust. ABC -TV Empire, cont.; 8:30 -10 Arrest and NBC -TV No network service. Trial, part. CBS -TV Ed Sullivan, Pillsbury, P. Lorillard. Whitehall, Lever. NBC -TV Walt Disney, cont.; 8:30 -9 Grind!, YOU SHOULD HEAR 1 -2 p.m. P&G. ABC -TV 1 -1:30 Discovery '64, part.; 1:30 -2 Issues and Answers, Nationwide Insurance. CBS -TV 1 -1:45 No network service; 1:45- 9 -10 p.m. Stan Foreman, Manager of KHOK 4:45 Baseball Game of the Week (starts Radio, Hoquiam, Washington, says: 4/19), part. ABC -TV Arrest and Trial, cont. NBC -TV 1 -1:30 No network service; 1:30 -2 CBS -TV 9 -9:30 Made in America, part.; "Not only have the CRC jingles Religious programs & Public Affairs, part. 9:30 -10 Celebrity Game, part. given us the big market sound, the NBC -TV Bonanza (C), Chevrolet. CRC Money Maker Series has 2 -5 p.m. opened up many new accounts to us ABC -TV 2 -2:30 Directions '64, sust.; 2:30 -5 10 -11 p.m. thru custom and quality presenta- No network service. CBS -TV 2 -2:30 No network service; 2:30 -4 ABC -TV No network service. tions.... To sum it up, WE LOVE CBS Sports Spectacular, Ford, Schlitz, P. CBS -TV 10 -10:30 Candid Camera Bristol - Lorillard, Bristol -Myers, Carter; 4 -5 One of Myers, Lever; 10:30 -11 What's My Line, J. B. OUR CRC SERVICE." a Kind, sust.; Baseball Game of the Week, Williams, Kellogg. cont. (starts 4/19) NBC -TV duPont Show of the Week, duPont, NBC -TV 2-4:30 Baseball (starts 4/19) part.; and NBC News Specials. Hear !!MONEY° MAKER" 4:30 -5:30 Sunday, part. Space A & B, East Exhibit Hall 11 -11:15 p.m. 5 -6 p.m. ABC -TV No network service. COMMERCIAL RECORDING CORP. 1ííC -TV Trailmaster, part. CBS -TV CBS News with Harry Reasoner,

178 (FOR THE RECORD) BROADCASTING, April 6, 1964 PROFESSIONAL CAR S

-Established 1926 JANSKY & BAILEY JAMES C. McNARY - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS and Laboratories Offices RADIO Cr TELEVISION National Press Bldg. Upper Montclair, N. 1. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Laboratories, Great Notch, N. I. Telephone District 7 -1205 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Engr. Engineering Edward F. Lorentz, Chief 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFOCE Member AFCCE

L. H. Carr & Associates A. EARL JR. KEAR & KENNEDY CULLUM, GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Radio & Television P.O. Box 32 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 6, D. C. Fort Evans MElrose 1 -8360 1000 Conn. Ave. Leesburg, Va. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 1405 G St., N.W. Communications - Electronics Box 68, International Airport George M. Sklom Republic 7 -6646 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Riverside, IA Diamond 2 -5208 Federal 3 -1116 III. Chicago suburb) Member AFCCE Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES B. CONSULTING RADIO ENGINEERS JOHN HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering 9th Floor, Securities Bldg. 8200 Colorado Blvd.- -80206 9208 Wyoming Pl. Hiland 4 -7010 Snowville Road 345 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFOOT

WILLIAM B. CARR A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON TELEVISION and RADIO Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS AM -FM -TV Applications -Field Engineering 622 Hoskins Street 420 Taylor St. Microwave Box Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. 13287 San Francisco 2, Calif. Fort Worth 18, Texas PR 5 -3100 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551

E. RAYMOND ROHRER E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR & Associates BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV Consulting Radio Engineers A Division of Multronics, Inc. CONSULTANT 889 El Puente Lane P.O. Box 888 436 Wyatt Bldg. Multronics Building Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 602) 623 -1121 Washington 5, D. C. (a suburb of Washington) Coldwater, Michigan Tucson, Arizona --85713 Phone: 347 -9061 Phone: 301 427.4666 Member AFCCE Phone: BRoadway II -6733 Member AF00E Member IEEE

a COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL DEAN FORD R7í1 MONITORING CO. PRECISION FREQUENCY Broadcast Engineering Consultant Servicell% PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS R. R. 2, Box 27 47885 AM -FM -TV SPECIALISTS FOR AM -FM -TV 445 S. Market St., Concord Ave., West Terre Haute, Indiana Dio 103 Cambridge 38, Mass. rectorywell'' Lee's Summit, Mo. Drexel 7597 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810

BROADCASTING, April 6, 1964 179 Whitehall, Carter. part.. Another World (starts 5/4), 3:30 -4 You R. J. Reynolds, Gillette, part. NBC -TV No network service. Don't Say (C), part. CBS -TV 7:30 -8 Marshall Dillon, co -op.; 8 -9 The Red Skelton Hour, Whitehall, Lever, Philip Morris, S. C. Johnson. MONDAY- FRIDAY MORNING 4 -5 p.m. NBC -TV 7:30 -8:30 Mr. Novak, part.: 8:30 -9 ABC You Don't Say (C), Brown & Williamson. 7 -10 a.m. -TV Trailmaster, part. CBS -TV 4 -4:30 The Secret Storm, part.; Colgate. ABC -TV No network service. 4:30 -5 No network service. CBS -TV 7 -8 No network service; 8 -9 Cap- NBC -TV 4 -4:25 Match Game, part.; 4:25- 9 -10 p.m. 9 -10 serv- 4:30 News, Gen. Mills; 4:30 -5 Make Room tain Kangaroo, part.; No network for Daddy, part. ABC -TV The Greatest Show on Earth (C), ice. Am. Tobacco, NBC -TV 7 -9 Today, part.; 9 -10 No network Alberto- Culver, Kaiser, part. CBS -TV 9 -9:30 Petticoat Junction, P &G; service. 5 -6 p.m. 9:30 -10 The Jack Benny Show, Gen. Foods. State Farm Mutual. 10 -11 a.m. ABC -TV No network service. NBC -TV Richard Boone Show, Reynolds CBS -TV 5 -5:10 News, sust.; 5:10 -6 No net- Metals, Volkswagen, P. Lorillard, Pharma- ABC -TV 10 -10:30 No network service; 10:30- work service. craft. 11 Price Is Right, part. NBC -TV No network service. CBS -TV 10 -10:30 CBS News with Mike Wal- 10 -11 p.m. lace, part.; 10:30 -11 I Love Lucy, part. 6 -7:30 p.m. NBC -TV 10 -10:25 Say When, part.; 10:25- 10:30 NBC News Morning Report, Gen. ABC -TV The Fugitive, Standard Brands. ABC -TV 6 -6:15 Ron Cochran with the News, & Gamble, Brown & Williamson, Mills, Bristol- Myers; 10:30 -11 Word for part.; 6:15 -7:30 No network service. Procter Word (C), part. Beecham, 3M, part. CBS -TV 6 -6:30 No network service; 6.30 -7 CBS -TV The Garry Moore Show, Oldsmo- CBS News with Walter Cronkite, part.; 7- bile, R. J. Reynolds, S. C. Johnson. 11 a.m.-Noon 7:30 No network service. NBC -TV Bell Telephone Hour, Bell (C). NBC -TV 6 -7 No network service; 7 -7:30 alternating with Andy Williams Show. S &H ABC -TV 11 -11:30 Get the Message, part.; Huntley -Brinkley Report, part. Green Stamps, and news specials. 11:30 -12 Missing Links, part. CBS -TV 11 -11:30 The McCoys, part.; 11:30- 11 p.m. -1 12 Pete & Gladys, part. a.m. NBC -TV 11 -11:30 11:30- WEDNESDAY EVENING Concentration, part.; ABC -TV 11 -11:10 Bob Young with the News, 12 Jeopardy, part. part. CBS -TV No network service. 7:30 -9 p.m. MONDAY- FRIDAY AFTERNOON, NBC -TV 11 -11:15 No network service; 11:15 of Ozzie & p.m. -1 a.m. Tonight (C), part. ABC -TV 7:30 -8 The Adventures EARLY EVENING AND LATE NIGHT Harriet, American Dairy, American Gas, Nalley's part.; 8 -8:30 The Patty Duke Show.. Gen. Mills, Breck, Sterling Drug, part.; Noon -1 p.m. MONDAY EVENING 8 :30-9 Farmer's Daughter, Bristol- Myers, L&M. ABC -TV 12 -12:30 Father Knows Best, part.; 7:30 -9 p.m. CBS -TV 7:30 -8:30 CBS Reports, part.; 8:30- 12:30 -1 Tennessee Ernie Ford, part. 9 Suspense, part. CBS -TV 12 -12:25 Love of Life, part.; 12:25- ABC -TV 7:30 -8:30 The Outer Limits, part.; NBC -TV The Virginian (C), part. 12:30 News, part.; 12:30 -12:45 Search for 8:30 Tomorrow, P &G; 12:45 -1 Guiding Light, -10 Wagon Train (C), part. CBS -TV 7:30 -8 To Tell the Truth, Whitehall 9 -10 p.m. P &G. Pharmacal, R. J. Reynolds; 8 -8:30 I've Got NBC -TV 12 -12:30 Your First Impression (C), a Secret, Gen. Foods, Toni; 8:30 -9 The Lucy part.; 12:30 -12:55 Truth or Consequences Lever. ABC -TV Ben Casey, Alberto -Culver, P &G, (C), part.; 12:55 -1 News, Gen. Mills. Show, Gen. Foods, Brown & Williamson, Noxzema, Bristol - NBC -TV 7:30 -9:30 Monday Night at the part. Movies, part. CBS-TV 9-9:30 Beverly Hillbillies, Kellogg. 1 -2 p.m. R. J. Reynolds; 9:30 -10 Dick Van Dyke 9 -10 p.m. Show, P &G, P. Lorillard. ABC -TV No network service. NBC -TV Espionage, part. CBS -TV 1 -1:30 Sunrise Semester, sust.; 1:30- 2 As the World Turns, part. and P&G. ABC -TV Wagon Train, cont., part. NBC -TV No network service. CBS -TV 9 -9:30 Danny Thomas Show, Gen. 10 -11 p.m. Foods; 9:30 -10 Andy Griffith Show, Gen. Foods. 2 -3 p.m. ABC -TV 77 Sunset Strip, part. NBC -TV 9 -9:30 Monday Night at the Movies, CBS -TV The Danny Kaye Show, American cont., 9:30 -10 Hollywood and the Stars, Armstrong, Ralston Purina. ABC -TV 2 -2:30 No network service; 2:30- Timex, Purex. Motors, 2:55 Day in Court, part.; 2:55 -3 Lisa Howard NBC -TV Eleventh Hour, part. News, Purex. CBS -TV 2 -2:30 Password, part.; 2:30 -3 Art 10 -11 p.m. Linkletter's House Party, part. THURSDAY EVENING NBC -TV 2 -2:25 Let's Make a Deal (C), ABC -TV Breaking Point, Brown & William- part.; 2:25 -2:30 News, S. C. Johnson, 2:30 -3 son, Alberto -Culver, Armour, Colgate, part. p.m. The Doctors, Colgate -Palmolive, part. CBS -TV East Side /West Side, Philip Morris, 7:30 -9 Gen. Foods, part. NBC -TV Sing Along with Mitch (C), part. ABC -TV 7:30 -8 The Flintstones (C), Best 3 -4 p.m. Foods, Welch, part.; 8 -8:30 The Donna Reed Show, Nabisco, Campbell; 8:30 -9 My Three ABC -TV 3 -3:30 General Hospital, part.; 3:30- Sons, Hunt Foods, Quaker Oats. 4 Queen For a Day, part. TUESDAY EVENING CBS -TV 7:30 -8 Password, R. J. Reynolds, CBS -TV 3 -3:25 To Tell the Truth, part.; Bristol- Myers; 8 -9 Rawhide, part. 3:25 -3:30 CBS News with Douglas Edwards, 7:30 -9 p.m. NBC -TV 7:30 -8:30 Temple Houston, part; American Home, Gen. Mills; 3:30 -4 Edge of 8:30 -9:30 Dr. Kildare, part. Night, P &G, part. ABC -TV 7:30 -8:30 Combat, Am. Tobacco, NBC -TV 3 -3:30 Loretta Young Theatre, Mlles, Armour, part.; 8:30 -9 McHale's Navy, 9 -10 p.m. ABC -TV 9 -9:30 Ensign O'Toole, part.; 9:30- 10:30 The Jimmy Dean Show, part. CBS -TV Perry Mason part. NBC -TV 9 -9:30 Dr. Kildare, cont.; 9:30 -10 Hazel (C), Ford. - -- SUBSCRIPTION APPLICATION -- 10-11 p.m. ABC -TV 10 -10:30 Jimmy Dean, cont.; 10:30- BROADCASTING The Businessweekly of Television and Radio 11 ABC News Report, sust. CBS -TV The Nurses, part. 1735 DeSales Street, N.W., Washington, D. C., 20036 NBC -TV Kraft Suspense Theatre or Perry cr Como Specials (C), Kraft. Please start my subscription immediately for- CL CI 52 weekly issues $8.50 104 weekly issues $ 14.00 Payment attached c FRIDAY EVENING 52 issues & 1964 Yearbook $ 13.50 Please bill 'q o. 7:30 -9 p.m. 1964 Yearbook $5.00 (so long as supply lasts) u u ABC -TV 7:30 -8:30 Destry, R. J. Reynolds, O part.; 8:30 -9:30 Burke's Law, Liggett & nane title /positions e Myers, Lever, Breck, part. CBS -TV 7 :30-8 :30 The Great Adventure, address Business part.; 8:30 -9:30 Route 66, Chevrolet, Philip Home Morris, P &G. NBC -TV 7:30 -8:30 International Showtime, part.; 8:30 -9:30 Bob Hope's Chrysler Show (C), Chrysler. city state code tip 9 -10 p.m. ABC -TV 9 -9:30 Burke's Law, cont.; 9:30 -10 The Price Is Right, Block, L&M, Chevrolet, company name part. CBS -TV 9 -9:30 Route 66, cont.; 9:30 -10 Twi-

180 (FOR THE RECORD) BROADCASTING, April 6, 1964 TV specials in second quarter ABC -TV nolds, Norelco. April 12: 12 -1 p.m. NBC -TV The Saga of Western Man "1964," (C), Upjohn. April 10: 8:30 -9:30 p.m. April 13: 10 p.m.- conclusion Variety Special (Jack Benny, Andy Academy Awards, P &G, American Williams, Tennessee Ernie) (C), Colgate. Honda. April 10: 10 -11 p.m. June 7: 5 -6 p.m. Actuality, Humble Oil. Thunderbird Open Golf Tournament. April 12: 6 7 p.m. June 13: 4 -5 p.m. Petey and the Pogo Stick. Buick Open Golf Tournament, Buick. April 12: 10 -11 p.m. June 14: 4:30 -6 p.m. Cerny, Humble Oil. Buick Open Golf Tournament, Buick. April 22: '7:30-9 p.m. June 27: 9:30 p.m.- conclusion World's Fair Special (C), U. S. Steel. AFL Coaches All -Star Football Game, April 26: 10 -11 p.m. Georgia- Pacific, Hartford Ins., Gen. Ci- Shakespeare, Humble Oil. gar, Goodyear, Schlitz, Bristol -Myers. April 28: 10 -11 p.m. Brinkley on Boxing, Xerox. CBS-TV May 10: 10 -11 p.m. Jawan: The Defense of India, Humble April 5: 4 -4:30 p.m. Oil. CBS Match Play Classic. May 12: 8:30 -9 p.m. April 11: 5 -6 p.m. West Virginia and Nebraska Election Masters Golf Tournament, Travelers Returns. YOU _ SHOULD- HEAR Ins., Cluett Peabody. May 24: 10 -11 o.m. April 12: 4 -5:30 p.m. The River Nile, Humble Oil. Masters Golf Tournament, Travelers May 25: 10 -11:30 p.m. Ins., Cluett Peabody. Einmy Awards, Libby. McNeil & Libby. April 19: 8 -9 p.m. Timex. Mr. & Mrs. Hope & Lucille Ball), (Bob May 26: 10 -11 p.m. Kenn Kendrick of KENN Radio, Lipton, Chemstrand. 1964 Political Candidates, Xerox. May 2: 5 -6 p.m. The Kentucky Derby, Pabst, R. J. Rey- May 31: 7 -7:30 p.m. Mexico, says, "On nolds, Norelco. Pre -California Primary Special. Farmington, New May 16: 5:30 -6 p.m. June 9: 9 -10 p.m. The Preakness, Pabst, R. J. Reynolds, Red, White & Blue, Savings & Loan all points of the `Money Maker' Norelco. Association. May 17: 10 -11 a.m. June 9: 10 -11 p.m. Whitsunday Special Program. French Army, Humble Oil. quote inc enthusiastically." June 3: 9:30 -11 p.m. June 17: 9 -10 p.m. Once Upon a Mattress, Lipton, Scott. Actuality, Humble Oil. June 6: 4:30 -5 p.m. June 23: 10 -11 p.m. The Belmont Stakes, Pabst, R. J. Rey- Polaris Submarine, Humble Oil. Hear =" MONEY MAKER" Space A & B, East Exhibit Hall light Zone American Tobacco, P &G. CBS -TV 1 -1:30 CBS Saturday News with RECORDING CORP. NBC -TV 9 -9:30 Bob Hope cont.; 9:30 -10 Robert Trout, Westinghouse; 1:30 -1:45 No COMMERCIAL That Was the Week That V/as, part. network service; 1:45 -4 Baseball Game of the Week (starts 4/18), part. 10 -11 p.m. NBC -TV 1 -5:30 Baseball, part. ABC -TV 10 -10:45 The Fight of the Week, Gillette, Con. Cigar; 10:45 -11 Make That 2 -5 p.m. Spare, Brown & Williamson, Millers. CBS -TV Alfred Hitchcock Hour, part. ABC -TV 2 -2:30 No network service: 2:30- NBC (C), 3:30 Challenge Golf, part.; 3:30 -5 Pro Bowl- -TV Jack Paar part. ers' Tour, part. CBS -TV 2 -4 No network service; 4 -5 CBS FAMOUS JURY TRIALS SATURDAY MORNING, AFTERNOON Golf Classic; part.; 2 -4:45 Baseball Game & EVENING of the Week, cont. (starts 4/18). NBC -TV Baseball, cont. Radio Mystery Series 8 -10 a.m. 5 -7:30 p.m. IS BACK ON THE AIR! ABC -TV No network service. CBS -TV 8 -9 Captain Kangaroo, part.; 9 -9:30 ABC -TV 5 -6:30 ABC's Wide World of Sports, CHARLES MICHELSON, INC. The Alvin Show, part.; 9:30 -10 Tennessee Bristol- Myers, Gillette, Kaiser, P. Lorillard. ami yurcA:,':!" Tuxedo, part. part.; 6:30 -7:30 No network service. 45 West 45th St., New York 36 PLaza 7 -0695 NBC -TV 8 -9:30 No network service; 9:30 -10 or et the NAB Convention, Suite 534A Ruff Reddy (C), CBS -TV No network service. 'n' part. NBC -TV 5 -5:30 Baseball cont.: 5:30 -6 NBC Sports Special, part.; 6 -6:15 Saturday News 10 -11 a.m. Report, sust.; 6:15 -7:30 No network service. ABC -TV 10 -10:30 No network service; 10:30- 11 Magic Land of Ailakazam, part. 7:30 -9 p.m. CBS -TV 10 -10:30 Quick Draw McGraw, part; 10:30 -11 Mighty Mouse, part. ABC -TV 7:30 -8:30 Hootenanny, part.: 8:30- NBC -TV 10 -10.30 Hector Heathcote (C), 9:30 The Lawrence Welk Show, J. B. Wil- part; 10:30-I1 Fireball XL -5; part. liams, Whitehall, Block, part. CBS -TV 7:30 -8:30 Jackie Gleason Show, Col - Is Your Guard Up 11 a.m. -Noon gate, Drackett, Philip Morris, Ralston; 8:30- 9:30 The Defenders, Brown & Williamson. Against Libel Suits? ABC -TV 11 -11:30 The New Casper Cartoon Bristol -Myers, Lever, Allstate, part. Show, Mattel, Sweets, part; 11:30 -12 Beany NBC -TV 7:30 -8:30 The Lieutenant, part.; & Cecil, Mattel, Gen, Mills, Goodrich, part. 8:30 -9 The Joey Bishop Show (C), P. Loril- There's no telling when the wrong word CBS -TV 11 -11:30 Rin Tin Tin, part.; 11:30- lard, Pharmacraft. can bring libel action against you. When 12 Roy Rogers, part. NBC -TV 11 -11:30 Dennis the Menace, part.; that happens, it's too late to ask about 11:30 -12 Fury, part. 9 -10 p.m. special excess insurance to help ease the loss. DO IT NOW BEFORE Noon -1 p.m. ABC -TV 9 -9:30 The Lawrence Welk Show, cont.; 9:30 -10:30 Hollywood Palace, part. CLAIMS ARISE! For details and rates, ABC -TV 12 -12:30 Bugs Bunny, Gen. Foods, CBS -TV 9 -9:30 The Defenders, cont.; 9:30 -10 without obligation, concerning protec- Deluxe Reading, part.; 12:30 -1:30 American The Phil Silvers Show, Gen. Foods. tion against loss due to libel, slander, Bandstand part. NBC -TV 9 -11 Saturday Night at the Movies, piracy, plagiarism, copyright violation CBS -TV 1f -12:30 Sky King, Nabisco; 12:30 -1 part. Do You Know ?, sust. and invasion of privacy, contact: NBC -TV 12 -12:30 Sgt. Preston of the Yukon, part. (Bullwinkle (C) starts 4/18); 12:30 -1 10 -11 p.m. EMPLOYERS REINSURANCE Bullwinkle (C), part. (Mr. Wizard starts 4/18). ABC -TV 10 -10:30 Hollywood Palace, cont.; CORPORATION 10:30 -11 No network service. 21 West 10th., KANSAS CITY, MO. NEW YORK, 111 John SAN FRANCISCO. 220 Montgomery 1 -2 p.m. CBS -TV Gunsmoke, Whitehall, P &G, Am. Tobacco, J &J. CHICAGO, 175 W. Jackson ATLANTA. 34 Peachtree. N. E. ABC -TV 1:30 -2 No network service. NBC -TV Movies, cont. BROADCASTING, April 6, 1964 181 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication dale.) SITUATIONS WANTED 20( per word-$2.00 minimum HELP WANTED 25¢ per word-$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN. CIES advertising require display space. All other classifications, 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc.. sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted Sales-(Cont'd) Announcers--(Cont'd) Management Sales manager trainee wanted by Western Wanted -5 lively -swinging experienced men N. Y. good music station. If you have for exciting revamped tight good -music for- proven sales record, are civic minded and mat. Tape, resume, salary. Box D -65, Medium market. Willing and able to invest interested in raising family in growing BROADCASTING. in minority ownership. Box C -435, BROAD- University community. Call me immediately CASTING. Good air voice can help. Don Novelli, WBUZ, 716 -672 -2157. Versatile first class engineer -musicaster, Wanted: Manager who can sell and operate morning man or newscaster. Opening with small staff in competitive Carolina mar- Salesmen wanted: Have room for live -wire August, North Jersey. Send resume ket. Prefer experienced family man active men who love money. WWOW, Conneaut, KERRadio, 41 W 53rd St. New York, 10019. in community affairs. Good salary commis- Ohio. sion arrangement. Replies held confidential. Exceptional opportunity for mature, reliable, Box D -13, BROADCASTING. Experienced salesman. Limited board work. first Must be devout Evangelical. Box 13535, -ticket announcer for permanent posi- Orlando, Fla. tion with top -notch adult -music station. Program manager radio station- station Excellent working conditions, fine studio manager New England city is seeking an equipment, production facilities, many com- alert "take charge" program manager to Announcers pany benefits. Real job security is yours if handle all phases of programing and co- you are the right man. No maintenance ordination of activities on air and promo- Have you worked for a top 40 station with- required. We want a man strong on an- tion. Must be management caliber, have out top 40 music? It will be the most nouncing ability. Salary open. Send tape ability to organize busy work schedule and challenging and stimulating experience of and resume to Larry Graham, Program supervise personnel. Write in confidence your life if you are truly talented and are Director, KNOE Radio, Monroe, Louisiana. stating all details. Box D -21, BROADCAST- prepared to pay the price of success. Mid- ING. western kilowatt. Box C -209, BROADCAST- Experienced announcer. AM & FM stereo. ING. Pleasant Manager Midwestern single station market climate. Scenic wonderland. Apart- figures. Excellent opportunity ments available for single or couple. No billing in six Announcer with morning show experience family housing. $85 and Blue Cross. If now for man with strong sales background. and good news background needed im- in New Mexico or adjacent state call mgr. Must be able to stand thorough business mediately for opening at Pennsylvania radio KRSN, Los Alamos, and financial investigation. Box D -23. station. Excellent opportunity for good N. M. BROADCASTING. man. Send tape, references, background and salary expected first letter. Box C -403. Announcers -Staffing new FM. Send tape, Daytimer in pleasant small college town in BROADCASTING. photo, resume. KSIS, Sedalia. Missouri. mid Atlantic area losing manager to another field. Only station in area. If you Versatile announcer for broadcasting plus like pleasant living and want to manage outside shows, news, South -southwest. Box Opening for announcer- engineer with 1st and sell, write immediately to Box D -33, C -415, BROADCASTING. ticket. KSMN, Mason City, Iowa. BROADCASTING. Immediate opening for experienced an- Looking for opportunity-security -per- Sales /management trainee for Western nouncer with station of bright happy manency? 1st phone modified top 40 di- Penna. college, market station. Good modern sound. Send tape resume and refer- must be experienced all phases -have big economy. Growing Penna. chain. Salary ences to Box C -449, BROADCASTING. voice -capable becoming p.d.-lots of hard open. Send resume and picture to Larry work-medium pay with opportunity for Garrett, Manager, WDAD, Indiana, Penna. Do you have at least 1% years experience? good future in fast growing market -most Are you anxious to advance into program- ideal living conditions in America's climatic ing, production, play -by -play, traffic, etc? wonderland -no drifters. Call or write mgr. Manager-Must have successful background Our expanding Eastern group has announcer Lyle Richardson, KUDE, Oceanside, Cali- of sales, sales training, sales supervision. opportunity fornia 714 -722 -8294. Same ownership 18 yrs. Expanding group that will lead to advancement operation. Complete details and require- in these fields when you learn our adult ments first letter. Unique opportunity. format and policies. You must have a car Announcer with first phone, no mainte- Illinois. and a good reputation. Salary start at 9100 nance, WANED, Aberdeen. Md. WEAW, Evanston, week. Send air check and history to Box C -463, BROADCASTING. Station manager- strong sales background Gotta good voice? First phone license? to manage FM station currently well under KRUD Athens, Texas, seeking experienced, Golden opportunity in daytimer going 5000 potential for growing chain in major mature announcer. Adult programing. watts if you can take instructions, praise Michigan cities. Contact: M. Dow, Mid- states and criticism in equal doses! Experience is Broadcasting, East Lansing, Mich. 517 -337- not too important, enthusiasm is! WBUX. Canada-top flight station -top market . . 1318. looking for Canadians or Americans wanting 215 -348 -3583. Doylestown, Penna. David to work. Top talents only -rush tape to Box Ross. P. D. Sales D -1 BROADCASTING. Experienced, creative announcers: Good Combination announcer engineer, capable position, smooth music station, fine com- Opening for announcer salesman. Mid At- stable, age no barrier. Small station. Box munity scenic Central Virginia. Excellent lantic states. Prove you have sales ability D -29, BROADCASTING. recreation, fishing, AA baseball, Fine Arts and complete management will be turned Center, Little Theatre, Broadway Shows, over in 6 months. Send complete resume, Capable dj- newsman. Illinois adult music Four Colleges, Atomic plant, diversified in- strictly confidential. Box C-448, BROAD- kilowatt offers fine opportunity for qualified dustry, Send tape and resume. WDMS, CASTING. announcer who can gather. write and Lynchburg, Virginia. deliver news, news mobile reports, present bright music shows. Excellent 5000 watt fulltime Florida station has open- pay, many Negro di for rhythm blues /top 40. Contact ing for experienced salesman. Good account fringe benefits. Send tape, complete resume, manager, radio station WELE, Daytona list. Excellent opportunity to grow into telephone number. Box D -34, BROADCAST- Beach, Florida. management with 4 station group. Send ING. photo resume to Box C-450, BROADCAST- ING. Combination announcer -salesman wanted. Immediate opening for morning man, who Liberal salary plus great commission setup. will also do news afternoons. Contact Nick Experienced fast paced announcing. Will Rawlins, Program Director, WFIN, Findlay, Experienced combo salesman-news an- Ohio. nouncer for Western Pennsylvania medium train sales. Extensive credit and references market. Guaranteed earnings. Immediate check. Box D -43, BRO SDCASTING. opening. Box C -465, BROADCASTING. Vacation Radio WGKV, Charleston, West Virginia. relief announcer needed for full- Needs announcer for modern street level time work May 4, August 30, with possibil- display Radio sales manager, Midwest major market. ity of employment beyond that date. Radio studio. Rush tape. Experience necessary. Friendly, capable shift, with some TV booth. No news, com- personnel. Rapidly growing city. Colleges mercial broadcast experience necessary. Immediate opening, 5 kw daytimer. Experi- and University. Send details. Box D -55, Send tape and photo with application. Box enced announcer. Send tape, photo, re- BROADCASTING. D -56, BROADCASTING. sume. WHAK, Rogers City, Michigan.

182 BROADCASTING, April 6, 1964 Announcers-(Cont'd) Production -Programing, Others Sales

Experienced announcer, 3 years minimum Young newsman: Earn a Master's degree College graduate with 2 years announcing with 1st phone. $100 per week. WHMC, and $3,000 a year. Graduate assistantships in experience seeking sales trainee position Gaithersburg, Md. 301 -948 -9400 broadcast news open in professional school with reputable, adult radio -TV station. of journalism at a major university. Grad- Available immediately. Box D -42, BROAD- Announcer. Live, swinging personality, top uate study includes work in newsrooms of CASTING. 40 operation. WHSL, Wilmington, N. C. large commercial stations in the nation's biggest cities. If you have some professional Announcers Have immediate opportunity for announcer experience, a bachelor's degree, and a "B" with good personable voice. No rock, adult average in college, you're eligible. Box C -354, music station. Good opportunity to move up BROADCASTING. Da -wants to swing with top 40. One year to program director here or at one of our middle of road experience. Single. Box other stations. Send photo resume and tape Wanted experienced radio program director C -256, BROADCASTING. to: WLAK, Box 827, Lakeland, Fla. for major Ohio market. Must be creative. No air work, no top 40. Send snapshot and all details 1st letter. Box D -22, BROAD- Southeastern University broadcasting school Announcer wanted. 2 years minimum ex- junior desires summer replacement work. perience. Send tape and references to Barry CASTING. Good music, top forty experience. Resume Medlin, WLCM, Lancaster, S. C. Top flight newsman, wanted by top rated and tape on request. Box C -380, BROAD- independent in metropolitan market. Must CASTING. Announcer needed with 1st phone license. be hard worker and know news. Mobile No maintenance. Modern well equipped unit, beeper phones, tape recorders avail- Women love me for what I am. Humorous station playing up tempo big band music. able to enable top man to do top job. friendly personality. Prefer middle of road Send tape, and resume to: E. D. Baydush, Emphasis on local news, writing and airing. or good music station in medium -major WLPM, Suffolk, Virginia. Send full particulars including tape, back- market. Box C-429, BROADCASTING. ground, salary and references in first reply Opening now for strong morning man with to Box D -31, BROADCASTING. Top 40 di with 1st phone that wants to news ability for Western Pennsylvania day- swing now! Currently employed -but wants timer. Need steady, reliable, mature, broad- Newsman- Opportunity to move from small to rock -anywhere. Box C -439, BROAD- caster with checkable references. Audi- market to top 100 market. Join news staff CASTING. tion, resume, photo, recent earnings to of CBS radio & television station in Mid- Program Director, WPIC, Box 211, Sharon, west. No previous TV experience necessary. Major market announcer wants security Pa. Minimum of 1 year radio experience. Send solid operation, in good market. Box C -455, brief resume, picture and audio tape Box BROADCASTING. Immediate opening for experienced, mature - D -88, BROADCASTING. voiced announcer. Must be strong on com- News director for gathering, writing, and Announcer DJ combo -4 years experience, mercials, better than average salary, five broadcasting news. Good salary. Write cut all shows -good board. Married veteran. day week, vacation, sick leave, pension plan. KTOE, Mankato, Minnesota. reliable and have excellent references - Some TV audio. New Gates console. Send will consider all offers-now available. Box photo and complete resume to Hal Barton, Hard -hitting newsman with mobile news C -464. BROADCASTING. Program Director WTAD, Quincy, Ill. experience wanted for expanding medium market, Midwest station. Send tape, com- Announcer morning man, first phone, bright Two top 40 men for progressive, swinging plete resume and photo to David Baum, delivery-warm personality- married, sober, station! Send resume immediately: WWOW, News Director, WDZ, Decatur, Ill. dependable. Presently employed- desire lo- Conneaut, Ohio. cation 50 miles radius N.Y.C. $125.00 week. Box D -4, BROADCASTING. Need immediately, mature sounding per- RADIO-- Situations Wanted sonality interested in settling down with Professional attitude and five years experi- good music adult sounding station in West- ence in large markets as staff announcer ern N. Y. If you're polished with good news Management and news director. Thorough knowledge of delivery, have at least 3rd class w /endorse- good music. Experience in traffic continuity. ment and can sell on and off air call now. Young, aggressive executive left comfortable Prefer work in news programing as staff Don Novelli, 718- 672 -2157. corporation to assume managerial duties at announcer. Contact Box D -5, BROADCAST- rundown, unprofitable daytimer. Changed ING. Need three men who can move a show operation is now efficient, smooth, profitable medium -major mar- for new Midwest metro market station. in highly competitive Listen to my tape. Highly rated metro Experience not as important as imagina- ket situation. Ready for bigger opportunity ... sound. tion and ability. Send tape, pic and resume in executive capacity. Personal background market personality, bright happy pro to DE 7721 Nall, Prairie Village, Kansas. includes sales, promotion, programing. Box D -8. BROADCASTING. Family man, college grad., active in community. Personal Interview will confirm Announcer. Experience as DJ & PD. Fam- Technical qualifications. Will relocate anywhere, but ily, vet. Prefer good music station in the prefer Midwest. Box D -2 BROADCASTING. Southeast. Box D -9, BROADCASTING. First class, competent, young man wanted. No announcing. Eastern Pennsylvania. Box If you are on the lookout for a radio sta- Top 40 program director personality, first C -487, BROADCASTING. tion manager or sales manager for either radio or television, we have an excellent ma Box D-11, BROADCASTING. man in our organization who is looking major, ket. North Carolina daytimer has opening for for an advancement. We can give him the chief engineer who can sell or handle an- highest recommendation. He will be with Announcer with 1st phone: 21 yrs. old-6 nouncing shift. Replies confidential. Send mo. experience -grad. Announcers Training our organization at the NAB convention. present station for complete resume . . . no tapes. Box D -14, Write Box D -15, BROADCASTING. Studio -college -leaving BROADCASTING. adequate reasons -$115 week to start. No Eight years successful sales. executive maintenance preferred. Box D -16, BROAD- Wanted: Chief engineer position, 30 years ability, college, veteran, 33, family, best CASTING. in radio, 20 as chief, 1 to 50 kw directional, references. Only offers with a future con- West or Northwest only. Box D -17, BROAD- sidered. Box D -27, BROADCASTING. Summer sit -in DJ/newsman. Young swinger. CASTING. major market experienced, college, ticket, Consistent top record In local and regional references. Box D -25, BROADCASTING. Washington, D. C. area. Competent, experi- sales. Excellent media and personal history. enced commercial radio 1st Class man willing Seek sales management opportunity. Box DJ /Announcer experienced /cooperative /au- to undertake any assignment. Grow with D -30, BROADCASTING. thoritative /airnews/personality -fast produc- company. Clean AM, FM news operation. tion, no floater. Box D -26, BROADCAST- Interview required. Send resume, and Desire job station without preachers, rock, ING. photograph to Burgreen, WAVA, Arlington irritants, 28, single, degree, experienced, aloof conscientious. Unemployed year. News, here would 7, Va. Box D -36, To try to state my qualifications writing, segue, voices, third. be inviting financial disaster. If you're re- Immediate opening for experienced chief BROADCASTING. motely interested In combo live -wire, let's D -39, BROAD- engineer, 1,000 watts daytime station. Pri- Stop! Don't jump from the window just be- start talking at $125. Box mary duties maintainence with some an- cause your ratings are down and the agen- CASTING. nouncing. Good salary and working condi- cies have stopped calling you. As manager tions. Send resume to WATS, P.O. Box i/189 I can transform your operation into Money Announcer: 17 years broadcasting, all Sayre, Pennsylvania. Inc. Box D -38, BROADCASTING. phases. Currently employed and looking for larger operation with a chance for tele- Chief engineer. Kilowatt daytimer with FM. Professional broadcaster, 39, f a m il y. vision. Family man, three children and No announcing or shift work. Well- equipped Eighteen years radio, last ten in manage- eight years at present station. Interested in station in college community. Must be ex- ment. Started as announcer, worked up news, production and administrative work. perienced in maintenance and able to through program director, assistant man- Tape and references available on request. supervise complete operation. WLDS, Jack- ager, sales manager, general manager in Box D -40, BROADCASTING. sonville, Illinois. small and medium, single station and com- markets. Successful record local petitive Top 40 Negro Dee -jay an aggressive air Sales engineers to represent a complete and national sales. Complete references. salesman. Brisk authoritative news. Excel- new line of superior, modern engineered, Box D -44, BROADCASTING. lent character. Box D-45, BROADCASTING. AM & FM broadcast transmitter and accessories. Commission basis only. State quali- Double threat! Two man team, young, ag- fications and desired territory. Contact gressive, enterprising. Between us: Sales Announcer, di seeks Nevada, Kentucky, Bernard Wise. President, CCA Electronics management, program management, all light experience, other locations considered, Corporation, Yeadon, Penna., or stop by phases radio. Families. Box D -53, BROAD- mature, have 3rd phone -1st by June. Box CCA exhibit at NAB. D -46, BROADCASTING.

BROADCASTING, April 6, 1964 183 Announcers--(Cont'd) Production -Programing, Others Production- Programing, Others Continued Continued 6 years announcing experience -good voice -personality -currently employed married. Double threat! Two man team, young, en- Young newsman: Earn a Master's degree Box D -99. BROADCASTING. terprising, aggressive. Between us: An- and $3,000 a year. Graduate assistantships in nouncing, all sports, sales and program broadcast news open in professional school Combination di -music director, great knowl- management. Families. Box D -54, BROAD- of journalism at a major university. Grad- edge of pop music. Music -sports combo also CASTING. uate study includes work in newsrooms of considered. 5 years experience -reliable, de- large commercial stations in the nation's pendable, asset to any station. Box D -50. biggest cities. If you have some professional BROADCASTING. Experienced newsman seeking opportunity experience, a bachelor's degree, and a "B" to perform. Well trained in all phases of average in college, you're eligible. Box broadcast news with imagination. Will apply C -355, BROADCASTING. Polished pro; announcer, di, newsman, plus references, audition tape and background first phone. Mature, married. Now tops, upon request. Box D -61, BROADCASTING. major market. Replies, let's talk business. Director -announcer with dependability and Write Box D -51, BROADCASTING. originality. Must be able to handle board Experienced sportscaster desires relocation. with accuracy and judgment. Box C -419, smooth, authoritative style, strong sports BROADCASTING. Interested in mature family man? Experi- knowledge, college graduate (Journalism enced all phases radio, news, sports, AM and Physical Education, athletic scholar- Program, traffic manager sought by leading show. With same operation 10Vs years. Ex- ship), complete radio background, all NE VHF. Salary depends on experience and cellent references. Debt free. Resume upon phases, prefers Midwest. Box D -64, BROAD- ability. Box D -32, BROADCASTING. request. Interview arranged. Prefer Mid- CASTING. west. Box D -59, BROADCASTING Newsman-Opportunity to move from small market to top 100 market. Join news staff News and sports director -7 years experi- of CBS radio and television station in Mid- Top country di -ten years experience. ence -play by play all sports- mobile news west. No EMCEE -musician-best references. Box D -60, or news room. 36 Osceola, Denver, Colorado. previous TV experience necessary. Minimum of 1 year radio experience. Send BROADCASTING. brief resume, picture and audio tape Box D -67, BROADCASTING. Announcer -Good music or news. Excellent TELEVISION-Help Wanted radio voice and warm friendly approach Program director -leading VHF' has opening to music show, authoritative news delivery. for PD with proven administration ability Will consider TV. Presently employed in or who is ready to move up to such a major market, must have 30 days notice. Announcers position. The man we are seeking must be Box D -63, BROADCASTING. well grounded in all phases of TV program News director- announcer wanted by me- operation and capable of doing limited per- We're swamped! Well- rounded morning man dium market VHF, Mid -Atlantic region. forming including a daily news or weather (complete with experience) wants a position Mature experienced, stable, family man, show. Send complete information, photo, on modern progressive station. Jolly, mayor - able to shoot, edit, 16mm, write and air SOF and /or tape to WSAV -TV, Savannah, of- the -morning type will sell to, not scream cast. Send complete resume, references, Georgia. All replies confidential. at, your market. Strong on news and promos salary requirements, audio tape, late pic- too. Please keep letters brief, as we are ture and availability. Box C -458, BROAD- A -V administrator -An opportunity at a already working overtime to deal with your CASTING. new state supported college exists for an responses! Box D -66, BROADCASTING. energetic and creative person interested In the use of audio and visual systems for Experienced announcers needed for on air educational purposes. Skills and experience Experienced DJ, news, sports, willing to selling, booth and news. Send photo rein A -V utilization, materials production, learn sales. Reliable, family man, age 28, sume and tape perr. Video to operations personnel administration required. College address: John Truscelli, 1113 Fairlawn Drive, director, P.O. Box 6159 Corpus Christi, degree is essential and facility in one or Rantoul, Illinois, 61866. Texas. more foreign languages is desired. Salary range $10,000 -$13,000. Contact Wm. Dempsey First phone, chief, and /or D.S. Tight pro- Technical at Essex during NAB or write director of graming, any format, know good music, 34, personnel, Grand Valley State College, sober, dependable, Northerner, family, re- Allendale, Michigan. locate, Ray, 1416 Floral, Ft. Myers, Florida, Southwestern VHF has interesting and ED 4 -5245. challenging position now available for engi- TELEVISION -SItuations Wanted neer qualified in use and maintenance of First -phone announcer -dj, sober, family all types of television broadcast and test man, solid in community. Phone 614 -286- equipment. First phone required. Stable Management 1668. P. O. Box 285, Jackson, Ohio. progressive company offering many bene fits and excellent opportunity for advance- TV manager ment. Send resume and references plus or assistant: 45, sixteen years Veteran, degree accounting, successful AM dual general manager /sales single, 30, present and desired salary to Chief Engineer mgr., anxious to move to TV, flawless sincere, wants start Western States. details KOAT -TV 1377 University Blvd., N.E. Al- record, tape, Box 1334, Denver, Colorado, 80201. buquerque, New Mexico. license. Box C -64, BROADCASTING. Program manager with exceptional tele- Technical Transmitter supervisor, immediate opening, vision experience available in May. Medium full power station, new GE 35 kw trans- size market in Southwest preferred. Box mitter, world's tallest tower. Must be cap- D -19, BROADCASTING. High power experienced first class phone able of assuming complete responsibility seeking position. Chief engineer or assistant. of transmitter maintenance and supervising. Management potential -You bet! 26 -year old No announcing. $135 week. Box C -232, Contact Dave Chumley, KTHI -TV, Fargo, TV station manager. Experienced also in BROADCASTING. North Dakota. 237 -5211 selling and station promotion. MA, marketing- personnel administration, BS liberal arts. Let's talk concerning any possibility. Re- Engineer. Have ticket. Seeks experience. Video switcher. Mainly operations. Requires sume furnished. Box D -47, BROADCAST- Willing to relocate. Will answer all replies. 1st class. Permanent position. Well equipped ING. Box C -397. BROADCASTING. max power VHF in "God's country." Apply KULR -TV, Billings, Montana. First phone- inexperienced. Eager to learn, Announcers desires job in Southeast. Box D -41, BROAD- CASTING. Need two first phone engineers immediately. Children's personality (who likes children) One permanent and one vacation relief. mimic, comic, artist, presently employed. Permanent man must be experienced. Will Box C -358, BROADCASTING. Chief -combo some announcing, newsman, consider recent technical school graduate DJ, prefer West. Bill Taylor, 14814 S. Ray- for vacation relief job. Send full information mond Twelve years radio/TV sales experience. Ave., Los Angeles. 323 -2673. first letter. Contact R. Truscott, WITI -TV, Last six in TV. Presently VHF sales man- 5445 N. 27th St., Milwaukee, Wis. ager. Good record. Available in June. Box Production -Programing, Others D -35, BROADCASTING. New college Audio -Visual installation requires experienced technician to operate Technical Fulltime summer job in radio news. Will and maintain A -V system including closed cover conventions if you pay. Strong with circuit TV. Skills In production and use of on the scene reporting. Have convention Aggressive engineer, experienced in TV photographic materials and equipment also station design, construction, experience. Will consider any summer news desired. Salary range $8,000 -$10,000. Con- operation and job. Salary and all details with first letter, tact Wm. Dempsey at Essex during NAB or management, seeks. position as chief or please. Box C -376, BROADCASTING. write director of personnel, Grand Valley assistant. Looking for new station to build State College. Allendale, Michigan. and grow with, UHF or VHF. Complete Stable young man with proven creative overall background. For resume, write Box abilities, seeks position as film editor. Back- C -385, BROADCASTING. ground includes production and laboratory. Production -Programing, Others First Resume on request. Box C -393, BROAD- class engineer desires position in CASTING. metropolitan East Coast or California area. Experience in all phases of TV. Ten years Southeastern VHF seeking good beat and on experience includes installation of radio Girl wishes radio, television work, please camera newsman capable of filming, editing. and TV stations. Will consider summer call 212 -JE 8 -5657 or Box D -52, BROAD- writing, and gathering news. Send resume, replacement work. Box C -386, BROADCAST- CASTING. photo and audio or video tape to Box C -342, ING.

184 BROADCASTING, April 6, 1964 TELEVISION- Situations Wanted FOR SALE NIISCELLANI:OLS

Technical- (Cont'd) Equipment- (Cont'd) 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, introductions. Free catalog. Orben Comedy Engineer. Have ticket. Seeks experience. For Sale: 2 ea. 343 tubes. Brand end with Books, Atlantic Beach, N. Y. Willing to relocate. Will answer all replies. only 1000 hours service. $150 ea. Also sockets Box C -398, BROADCASTING. for same. Contact R. E. Owens, 421 -1750, Cincinnati, 1906 Highland Ave. Need help? 1000 Super dooper hooper Presently employed transmitter 5 kw AM scooper one liners exclusive in your mar- directional looking for opening TV trans- Gates FM l0A 10 kw transmitter with stereo ket. Free sample. Lyn Publications, 2221, mitter, 3 years RCA transmitter and TV generator operating 98.7 mc, utility type Steiner St., San Francisco. service experience, familiar with TV trans- 480 guyed 300 ft. tower complete with 8 mitter installations. Box D -6, BROADCAST- Bay Jampro, antenna system and coaxial ING. line, yard console. All equipment less than 168 hours -concise, authoritative review of 3 yrs. old and currently in operation. $19,- the past 168 hours -providing added depth on 500 FOB Detroit area site and subject to and prestige with actualities and voice re- Transmitter engineer: Heavy construc- prior sale. Box C -932, BROADCASTING. ports from key news centers. Profitable tion and maintenance, TV and radio. Manu- aired by stations from coast to coast, with facturing experience with RCA. 30 years special electronic background. Box D -7, BROAD- B -W and Gates, proof of performance pack- delivery for weekend programing. CASTING. age like new -$450, Bogen 4 channel remote Write Box D -69, Broadcasting. amplifier-very good, $100, 5 GE antenna rings, $50 each, GE micro -wave transmitter, Production- Programing, Others 946 mc, $250, micro 946 $50, Antenna space available for communica- -wave dish, mc 573' 160 ft. 1 5/8 transmission line, make offer. tions, microwave, etc., above sea level. 14 P.O. Box 7, Atlanta, Ga. 150' of tower space atop St. bldg.; also News director: Experienced investigative re- 10' X 12' transmitter bldg. Power circuits porter seeks news -in -depth opportunity. 13 and filtered ventilation. Call MA 5 -1641, years. excellent airwork, references. Box Two Blaw -Knox type CK self -supporting Mr. Ed Steele, 540 S. Hope St., Los Angeles C -103, BROADCASTING. tapered, square cross section towers. One 17, Calif. 399 feet, one 325 feet. Write Box C -451, News director- TV /AM. Track record of BROADCASTING. skilled news reporting. High caliber person Station breaks -A collection of one -line and performance. No personal problems. 7'F & 15 ips. 2 channel Ampex PR 10 -2 in- comedy pauses for breaks, station idents., Start $700. Box D -3, BROADCASTING. portable case. Used less than 8 hours as dead spots, etc.-$5.00 -Show -Biz Comedy demonstrator. Still has warranty card. Net Service, (Dept. SB), 65 Parkway Court, Aggressive newsman, proficient in gather- users price $1255. Goes for 1st $1000 check. Brooklyn, N. Y. 11235 ing, writing and filming, college degree. Also demonstrator RCA BK -5B microphone Desires strong news market, position with for $112. Box C -486, BROADCASTING. airwork. Audition film available. Try me. Box D -37, BROADCASTING. Remember us? We are back. Visit our new INSTRUCTIONS store located mid Manhattan. TV, AM -FM xmtrs, test equipment, studio equip., tubes, BUY WANTED TO components. The best in used equipment. FCC first phone license preparation by Communication and short wave a specialty. correspondence or in resident classes. We like to export. Technical Systems Corp., Grantham Schools are located in Los Equipment 42 W. 15th St., N.Y. 11, N.Y. CH 2 -1949. Angeles, Seattle, Kansas City and Wash- ington. For free 44 -page brochure write Commercial crystals and new or replace- Dept. 4 -K, Grantham Schools, 3123 Gillham Wanted: Used 31á inch transmission line. ment crystals for RCA, Gates, W. E. Bliley Road, Kansas City, Missouri. Reply Box C -234, BROADCASTING. and J -K holders, regrinding. repair, etc. BC -604 crystals, also AM monitor service. Wanted: One 200' self supporting tower Nationwide unsolicited testimonials praise The nationally known 6 weeks Elkins train- capable of supporting 10' microwave dish. our products and fast service. Eidson Elec- ing for an FCC First Class License. Out- Also need a complete 2000 mc. 10 watt micro- tronic Company, Box 96, Temple, Texas. standing theory and laboratory instructions. wave system in good condition. Contact Elkins Radio License School of New Orleans. Chief Engineer, WJBF-TV, Augusta, Ga. Thermometer, remote electrical: used by 333 Saint Charles, New Orleans, Louisiana. over 1000 stations, enables announcer to VHF TV cameras, all transmitters, studio read the correct outside temperatures from Be prepared. First class FCC license in equipment, test equipment, relay xmtrs, mike position. Installed in less than an six weeks. Top quality theory and labora- antennas. Technical Systems Corp., 42 W. hour. Send for brochure. Electro -Temp Co., Elkins Radio License School 15th N.Y. 11, N.Y. CH 2 -1949. 6, tory training. St., Box 6111, San Diego Calif. of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. Will buy or trade used tape and disc re- Microwave audio sub -carrier unit. Raytheon cording equipment-Ampex Concentone, TMA -75. Like new. Contact Mr. Frost, Magnecord, Presto, etc. Audio equipment WHYN -TV Springfield, Mass. 413 -785 -1911 FCC first phone license in six weeks. for sate. Boynton Studio, 10 B Pennsylvania, Guaranteed instruction in theory and Tuckahoe, N. Y. Available immediately -1st come first serve: laboratory methods by master teachers. 440 and five eighth inch Andrews G.I. approved. Request free brochure. good ft. one 2803 One 5 kw video amplifier /UHF in Heliax Cable, 5 years old. $450,00 FOB, San Elkins Radio License School, Inwood working condition. Write Box D -24, Antonio, plus spool $50.00 or send yours. Road, Dallas, Texas. BROADCASTING. 470 ft. three -and -one -eighth inch Andrews Heliax Cable, 5 years old. $450.00 FOB, San Elkins Radio License School of Chicago - Two PT -6 series Magnecord tape recorders Antonio. plus $50 for spool or send your Six weeks quality instruction in laboratory in A -1 condition. Box C -422, BROADCAST- own. Radio station KEEZ, Tower Life Bldg., and theory leading to the FCC ING. 6 methods San Antonio, CA -7001. First Class License. 14 East Jackson St.. Chicago 4. Illinois. FOR SALE Eight new 833 -A's $50 each. Factory sealed cartons. Los Angeles, 213- 786 -1214. Announcing, programing, console operation Equipment Ampex 601 tape recorder, 620 playback. Twelve weeks intensive, practical train - Both $450. Kravitz, 13734 Judah, Hawthorne, ing. Finest, most modern equipment avail- California. able. G. I. approved. Elkins School of UHF 1 kw Continental transmitter modified Broadcasting, 2803 Inwood Road, Dallas 35. for color, presently tuned for Channel 18. Texas. Offering does not include the filter -plexer. Ampex parts: Service parts available for Transmitter in excellent condition-$9,500.00. all models, contact Mr. Cook, Shrader Contact J. W. Robertson, Chief Engineer, Sound Inc., 2803 M St., NW., Washington, San Francisco's Chris Borden School con- WLEX -TV, Lexington, Kentucky. D. C. Phone 202- 965 -1300. tinues top placement record. Proven let phone and "modern" sound. Illustrated bro- Television/radio transmitters, cameras, mi- Need immediate cash. Ampex 601 -2 stereo chure, 259 Geary St. crowave, tubes, audio, monitors. Electrofind, recorder, like new including microphone 440 Columbus Ave., N.Y.C. transformers, $450. Gates Model 52 -CS console, good condition. Make offer. ABS, P. O. Announcing, programing, first phone, all Box 17127, Tampa, Florida. 33612 phases electronics. Thorough, intensive Xmission Line; Teflon insulated, 1%" rigid, practical training. Methods and results 51.5 Ohm flanged with bullets and all hard- proved many times. Free placement serv- ware. New- unused, 20 foot length for New video operating and test equipment - ice. Allied Technical Schools, 207 Madi- $40.00. Quantity discounts. Stock list avail- 50% off. (Transistorized: Regulated power son, Memphis, Tennessee. able. Sierra -Western Electric, 1401 Middle supply $425. Pulse distribution amplifier Harbor Road, Oakland 20, California, Tem- $465, Sync slave $460, Video equalizer am- plebar 2 -3527. plifier $325. Lang Electronics Inc., 507 5th Since 1946. Original course for FCC first Avenue, New York, N. Y. 10017 MU 2 -7147. phone operator license in six weeks. Over Belfast coaxial cable, HJ5 -50 type, new, 850 420 hours instruction and over 200 hours ft. FOB, E.E.E.E., P.O. Box 2025, La Mesa, Lehigh Structural Steel Company, special guided discussion at school. Reservations Calif. narrow base, 260 foot self supporting tower, required. Enrolling now for classes starting 2 feet square at top, 18 feet square at May 13, July 15 & September 23. For in- bottom. Excellent condition. On the ground formation. references and reservations, write For sale: RCA type TTU1B UHF 1 kilowatt ready to go with lighting accessories. A William B. Ogden Radio Operational Engi- transmitter, excellent condition-$15,000. Box real buy. Homer Smith, WKOK, Sunbury, neering School. 1150 West Olive Ave., Bur- C -308, BROADCASTING. Penna. bank, California.

BROADCASTING, April 6, 1964 185 INSTRUCTIONS -(Cont'd) Management -(Cont'd) Situations Wanted- Management

Why waste time and money? Come to FCC beautiful sunny Sarasota and get your "Immediate Openings" SOMEWHERE . . 1st class radio -telephone license in 5 weeks. (a) General Sales Manager- 5: In Roanoke or Richmond, Charlotte or Complete tuition $295. Your license Is guar- Atlanta, Charleston (either one), or some anteed or a complete refund. Write Dwain WNOR FM other medium to major size middle At- Glenn at his new beautiful location, Radio (h) Production Manager -WNOR lantic is a Institute, Box 3855, 1338 Main or deep South city, there ra- Engineering AM ; dio station that can use the multiple St., Sarasota, Fla. talents of a young (32), aggressive (and (c) Air Personalities (3)- ¡ progressive), imaginative, and hard work- WNOR AM ing manager with wide experience in all Special accelerated first phone preparation Background and talent will determine phases of station operation, and strong available at Los Angeles Division of start salary. Unlimited advancement. . desire to return to the South. Presently Grantham Schools. New classes begin Outstanding plant and working conditions. % successfully employed in a part of the May 18, July 20 and September 21. For free Production Manager n ust have creative . country he does not like. If your station brochure, write: Dept. 4 -B, Grantham talent with ideas that sell. Will take c as is the one, why not write, Box D -20, Schools, 1505 N. Western Ave., Los Angeles, plate charge of commercial and station ' BROADCASTING. You will receive an Calif. 90027 production. Air personalities must be ex- . Answer. perienced in swinging format, contemporary sound. No time and temperature screanteo. Train now in N.Y.C. for FCC first phone Three of these positions are newly cre- license. Proven methods, proven results. ated. Two men are leaving for major o Z Day and evening classes. Placement assist- career advancement. Contact: ance, Announcer Training Studios, 25 W. Jack H. Harris . Mort Silverman 43rd, N. Y. OX 5 -9245. Vice President veteran manager, sales executive is in- a Norfolk, Virginia terested in making a permanent con- WNOR- n nection either with radio or TV. Avail- Intensive thirteen week course in announc- able now. Will be at the NAIB conven- ing, control board operation, production. tion or 910 Royal St., New Orleans, news and copy writing. All new and most Phone -304- 512 -3022. modern equipment, facilities. Graduates enter first jobs with confidence. P. L. Hughes, Director, Broadcasting Institute of America, Inc., P. O. B. 53321, New Orleans Situation Wanted -Sales 50, Louisiana. Announcers

America's pioneer. 1st in broadcasting since INDEPENDENT RADIO TIME I 1934. National Academy of Broadcasting. ^r1111lllllllll C1I11111111111DIIIlIIIII111C1a1111111111C11IIIIIIIIIIID81111IIIIIICL 814 H St. NW, Washington 1, D. C. I SALES ORGANIZATION, with I MORNING MAN headquarters in Chicago and serving the Midwest. PROVEN 1 want a formula DJ. We do Pittsburgh, FCC first class "success- proven" We DON'T I SALES RECORD. SATISFIED I accelerated course now In Pittsburgh. Day want a performer, a mature entertainer STATION OWNERS OUR ONLY or C evening. Free placement. For brochure. with style & class, who graduated from = I See us during the t write American Electronics School, 415 REFERENCE. small markets a few years ago. Who is Smithfield St., Pittsburgh 22, Pa. Phone 281- i Convention at our office at ! 5422. currently a successful morning man in a 2705 W. Howard Street, Chicago i major market. Who is a professional,

known and liked by client and agency. I or call us at 1 This is the station he is looking for. One 743 -5056 1 FCC license in six weeks. Total cost $285.00. of the top prestige stations in the east. 11 Complete combination course, DJ, newscast- and we'll come down and visit 1 minded management which ing, etc. Total cost $450.00. Train in fabulous A promotion 1 with you 1 Houston. Houston Institute of Electronics likes and respects talent. Salary above ... and Broadcasting, 904 M and M Building, $20,000 rush tape. Houston, Texas. CA -7 -0529. good contract, ROBERTS ADVERTISING INC. 8 Box C -281, BROADCASTING 1

T111111111111IDIIIIIIIIIIIIC111IIIIII9ilD1111111111IIDIIIIIIIIIIIx1111111111111C1ç RADIO -Help Wanted Situations Wanted -Announcers

What's left of the NATION'S TOP Management Production- Programing, Others RATED MODERN RADIO STAFF WANTS TO RELOCATE. Available to major market stations are (A) 4 TOP RATED JOCKS, (1 former PD) V.P. GEN. AM -TV Combination in Virginia MGR. (B) 3 AWARD WINNING NEWS- EXPANDING STAFF Absentee group owner of profitable MEN, (2 former news directors). Need immediately 3 versatile experi- area VHF in a top 100 1V market in enced people for the following posi- Five figure salary chooses any num- south central area seeks manager tions: ber from columns A or B. SALESMAN -Draw plus commission who can handle all details of man- at start. Future earning dependent Box D -28, BROADCASTING agement with minimum supervision. upon ability. Can only consider man with proven CONTINUITY -Mature, experienced DIRECTOR person capable of TELEVISION -Help Wanted -Sales management records. Will compen- directing busy copy department. Must sate accordingly. Preferably native be creative and energetic. NEWSMAN rated news depart- of South or Southwest or with com- -Top ment needs man with background in CAN YOU SELL patible environmental experience. farm news. Good voice and diction TV PROGRAMMING required. Opportunity for special fea- Leading TV elm distributor reeks to expand its Reply in complete confidence. No Account Executive torero. Broadcut. or print tures and TV markets. media sales experience helpful. If you are potuti, inquiries made without your ap- aggrMetwe, enthusiastic, have the gamin. our Anyone of these positions offers good Ioduatot require., are tree to travel and meat proval. opportunity for future. Send full par- Important of all, demonstrate growth pouaUal, you may at our bill. writs auetetent details ticulars. Newsmen include tape. shout miner to warrant an interview. Box C -402, BROADCASTING Box D -58, BROADCASTING Box C -228, BROADCASTING

186 BROADCASTING, April 6, 1964 TELEVISION -Help Wanted -Technical FOR SALE -Stations FOR SALE-Stations- (Cont'd) Production-Programing, Others TAMPA, FLORIDA FLORIDA TV DIRECTOR 10,000 Watts- Non -directional day -1550 Single station small market KC. New equipment- building- studios. Flori- Valuable real estate ideal for Owner -man- Top opportunity with major market East da's largest industrial city. Ideal opportunity ager. $55,000. Low down payment. Long Coast VHF, extensive live schedule. for Country-Western--Religious format. payout. Write: Priced at book value for quick sale. contact: Looking for man with basic, varied, di- John McLendon -Box 197 Jackson, Miss. - Box D -48, BROADCASTING recting background who can grow 601- 948 -1617. quickly into responsible position with I great deal of creative freedom. Writs or wire: WVW! WEST COAST MAJOR METRO SMALL MARKET Box D -57, BROADCASTING 1 KW day in South Carolina operating in watt fulltime in one 5,000 station of the black. Poor health immediate great growth markets of the West. Well dictates sale. - $48,000 cash or $55,000 with $19,000 cash esablished and showing steady increases. and comfortable terms. Situations Wanted -Announcers Asking $550,000 on terms to reliable broadcaster. Box D -62, BROADCASTING BOX C -213, BROADCASTING TV Comedy -MC nMnn APAt me ins , Long, proven record of top ratings and sponsorship in major market of 2- million FIRM TELE- where presently employed. Minimum salary: THE PIONEER OF ORIGINAL OWNERS $20,000. VISION AND RADIO MANAGE- Box D -12, BROADCASTING MENT CONSULTANTS Willing To Sell ESTABLISHED 1946 500 matt daytime station. Proven money maker. Negotiations Management Never before offered for sale. Only station in Production- Programing, Others Appraisals Financing market of over 60,000 plus excellent coverage in HOWARD S. FRAZIER, INC. market of half a million. $300,000. 29% down. 1736 Wisconsin Ave., N.W. balance in three years. No broken. Write: TV PROGRAM MANAGER Washington 7, D. C. Box D -10, BROADCASTING AVAILABLE SOON . . -

Young, married, administrative assistant to Gen - eral Manager is available. Fifteen years experi- GUNZENDORFER ence In Programing, Production, Film Buying, Sales, News & Public Affairs, and NAB Cod. - NAB- Conrad -Hilton Hotel Affairs. Salary secondary to opportunity. Prefer April 3 thru April 8th Nest or Southwest. HAWAII. Fulltimer $97,500 with $48,750 C. P. FOR SALE AT COST down exclusive. Box D -18, BROADCASTING 5 KW 2 -tower daytimes, 1280 kc. Spo- CALIFORNIA. Fulltimer asking $225,000 kane, Washington. Construction almost with $65,000 down, exclusive. completed. Trade area 350,000 ... rich EMPLOYMENT SERVICE market. D. Bertholf, 4104 N. "K" St., WILT GUNZENDORFER Spokane Wash. Phone FA 7-1018. 1111 1111 1111 fill 1111 1111 1111 1111 III! II' Ill' 1111 1 ANDASSOCIATES Licensed Brokers Phone OL 2.8800 MOVE TO THE ROCKIES!!! j 864 So. Robertson, Los Angeles 35, Calif. We are the only agency in the seven - state Rocky Mountain area speclallz- U Ing in radio and TV personnel. Im- mediate openings for Managers, Sales- _ men, Engineers, Traffic, Copy, and To buy or sell Radio nd /or TV proper- other categories. Send inquiry and re- ties contact: For Best Results sume to: -- PATT McDONALD CO. RADIO AND TV DIVISION COLORADO BUSINESS INSTITUTE P. O. BOX 9266 - GL 3 -8080 IF SUITE 641 EQUITABLE BLDG. j AUSTIN 56, TEXAS DENVER, COLORADO 80202 - m 1111 1111 1111 1111 1111 1111 1111 1111 1111 1111 1111 1111 I YOU NEED HELP

WANTED TO BUY -Stations CALIFORNIA CLASS -B FM PERMIT Assigned fo San Jose on 106.5 MC. Sig- OR Radio Station nal will cover large metro area from Wanted direct from owners. Please San Francisco south. Available for ac- A JOB give complete details first letter. tual out-of- pocket costs of lass than action necessary. Qualified buyer. Reply in confidence $10,000. Quick to: Box C -366, BROADCASTING IF YOU HAVE Box B -248, BROADCASTING

N.E. single daytime IOOM Terms SOMETHING TO Miss. medium daytime 80M SOLD TV STATION Ky. medium fulltime 195M 35M Fla. metro fulltime 240M 29% Wanted direct from owners. Please South metro FM 45M 15M BUY OR SELL give complete details first letter. buying and Reply in confidence to: selling, check with CHAPMAN COMPANY INC Box B -247, BROADCASTING You Can't Top A 2045 PEACHTREE RD.. ATLANTA. GA. 30309

STATIONS FOR SALE CLASSIFIED AD I. WESTERN METROPOLITAN. Daytime. 3. ISLAND STATION. Fulltime. $75,000. $150,000. 29% down. Excellent terms. 2. PACIFIC NORTHWEST. Daytime on ex- 4. MIDWEST METROPOLITAN. Daytimer. in cellent frequency. $57,500 down. $30,000 down. JACK L STOLL & ASSOCIATES B ROAD CASTI N G 6381 Hollywood Blvd. 'HE .e=I,.,,.rr.Lr,, TILL r.1.,0a.eeRADIO Los Angeles 28, California

BROADCASTING, April 6, 1964 187 ASCAP'S 50th Anniversary The Music of America 1914 -1964

1964 marks the 50th Anniver- the popular songs of today, the sary of the founding of the standards of yesterday, the Broad- American Society of Composers, way and motion picture hits, the Authors and Publishers. finest symphonic, concert and Organized in 1914 by Victor religious works, jazz, folk, coun- Herbert and his colleagues, 'try and band music. ASCAP has always been an unin- The Society serves the Ameri- corporated, non -profit, member- can public by encouraging musi- ship association which today cally creative talent. It also serves numbers more than 9,000 out- the public by making it possible standing men and women who for every user of copyrighted mu- write and publish our nation's sic to obtain, quickly and reason- musical works. ably, the right to perform that Members of ASCAP represent music publicly for profit through every phase of musical literature: a single ASCAP license.

The American Society of Composers, Authors and Publishers 575 Madison Avenue, New York, New York 10022

188 BROADCASTING, April 6, 1964 he chairman of the House Commu- that his political skill is akin to Lyndon nications Subcommittee would much The political Johnson's. H. N. Baggerly, of The rather spend time with his wife and six Tulia Herald, a liberal weekly, said Mr. children than create legal nightmares Rogers "has that same political touch for the FCC, but because Representa- touch from with the people . . . and they keep tive Walter Rogers (D -Tex.) believes sending him back every time." as firmly in the legislative powers of If Mr. Rogers had been a fence - Congress as in the preservation of the the panhandle straddler until then, he also had (and home, the FCC has bad dreams and retains) a bright sense of humor. He Mrs. Rogers and the family have an kids himself about a rough question- Mr. Rogers, pretty much of a con- occasional cold supper. and- answer period that followed a pan- servative himself, was forced to take Mr. Roger's leadership in the recent more liberal positions when he ran for handle speech. assault on the FCC's proposal to set re- election in 1962. His opponent, then Divided Hatband "One old boy got time standards for commercials grew mayor of Amarillo, took the extreme up," he says, "and drawled, 'Walter quite naturally from his political philos- Birch view, and Mr. Rogers had to race Rogers, you've been straddling issues so ophy, which is unshakably structured down to the wire. His backers say he long you're split all the way up to your on the Constitution and his admitted clinched victory in a fiery, off -the -cuff hatband'." "jealousy" of congressional powers. speech televised from a Texas -style bar- Mrs. Rogers recalls how Mr. Rogers When the FCC headed into a rulemak- becue rally. wore himself down to 128 pounds cam- ing commercials last on year, Repre- A country editor who has observed paigning in 1950 through one special, sentative Rogers saw the move as a and criticized Mr. Rogers's conserva- one general and two primary elections. challenge power grab and a to the Con- tism for years said the other day When he returned from a hard speak- gress. ing tour at about 2 a.m. one day, she The broadcaster -congressional strug- said she "really read him out" and gle with the FCC on this point is his- asked if it was worth sacrificing his fam- tory -the commission abandoned its WEEK'S PROFILE ily and himself to be elected. "I don't rulemaking early this year and the feel I have the right to sit at home and House, by passing the Rogers bill 317- complain about the way our govern- 43 (BROADCASTING, March 2), gave ment is being run if I don't think it's the commission a stern warning not to worth it," he replied. Thus Mr. Rogers roam again into the legislative pasture. "gave up one of the best law practices Now he's trying to block the FCC's li- in West Texas to come up to join the cense application fees. battle in Washington," Mrs. Rogers These conflicts have dramatized this recalls. Texan's steadfast belief that the voice Representative Joe Kilgore (D -Tex.) of the people is heard clearest from the says Mr. Rogers's combination of a men they elect to Congress. "These good legal mind and sense of humor duly elected representatives are respon- enables him to be "technically effective" sible to the people," he has said. The in making a point while holding the "bureaucrats downtown "-in the FCC attention of whomever he's addressing. and all federal agencies in Washing- Even before he took over the sub- ton -are insulated from the people, and committee leadership, Mr. Rogers here, he believes, lies danger. Con- showed a strong sense of what's right gress has only delegated to the agen- for broadcasting. Accepting an award cies "the power to implement judgments from the Station Representatives Asso- made by the Congress," not to make ciation a few years ago he spoke out policy on its own, and this, he says, against FCC intimidation and urged "was the basic issue in the commercial broadcasters to bring their problems fuss." to their elected representatives: "I feel In Tune with Broadcasters Many very deeply that the members of Con- broadcasters share Mr. Rogers's philos- gress will always lend a sympathetic ophy, and they believe that the Com- ear to even the remotest possibility of munications Subcommittee is safe in the an injustice" (BROADCASTING, May 21, hands of a man who understands their Walter Edward Rogers- Representative, 14, 1962). As chairman, he has shown problems with the FCC. Fortunately Texas's 18th Congressional District, U. S a good ear for his own counsel. for Mr. Rogers-and for broadcasters House of Representatives; elected Nov.7, A broadcaster who has watched Mr. 1950 and all succeeding Congresses, Rogers for several years in Washington -the voters of the 18th Congressional member, House Commerce Committee, District of Texas feel much the same chairman, Communications Subcommittee considers him "an outgoing political way about his handling of their prob- (served on former Oversight Committee) type" who would like to be friends with lems. member, Interior Committee and chair as many people as possible. Another Mr. Rogers represents one of the man, Irrigation and Reclamation Subcom- noted that until Mr. Rogers was named mittee; b. July 19, 1908, Texarkana, Ark., most diverse districts in the U. S.- educated, McKinney, Tex.; attended Aus- chairman, Representative Harris rode the Texas panhandle is almost the size tin College; admitted Texas bar 1934 herd on the communications unit. But of Indiana and is so politically mixed completed law school, U. of Texas, 1935 he's given the Texan considerable rein. that anything the congressman does is entered law practice in Pampa, Tex., Through the years there has been attorney 1937; appointed Pampa city on which sure to upset some group. 1938-39; elected two terms, district at- little Mr. Rogers has found There are oilmen and cattle ranchers torney, 31st Texas Judicial Circuit, 1940- himself at odds with broadcasters. One in the north (mostly conservative), city 44; returned to private practice unti issue was his crusade against smut and dwellers in urban Amarillo, which has 1950; m. Catherine Regina Dale of Tulsa, sex in the media. But in most other a large John Birch Society element, and Okla., Nov. 28, 1936; children -John, 25 regulatory areas, broadcasters are quite Walter E. Jr., 24; Susan, 22; Thomas, 21, small grain and food farmers, who tend Robert, 16 and Mary Catherine, 14; hob pleased to see Mr. Rogers in the sub- toward the liberal side, in the south. bies -golf and gardening. committee saddle.

BROADCASTING, April 6, 1964 189 EDITORIALS

This week in Chicago eration, and perhaps to enlist the expert advice of an outside management consulting firm. ANOTHER year and another broadcasters' convention. There's an opportunity in Chicago this week for broad- Convention really isn't the word for it. There are sev- casters to explore these prospects and give their NAB board eral dozen separate conventions that combine to make the representatives the benefit of their views so the boards will 42d annual meeting of the National Association of Broad- have something concrete to go on before their critical meet- casters the biggest yet. ings next June. The main assembly doesn't decide anything. There are speeches, panels and forums. There are separate radio and No room for speculators television sessions, combined luncheons and concurrent en- THE books have been closed on Transcontinent Televi- gineering sessions. There are wonderful equipment and pro- sion Corp. It had a life of less than eight years from graming displays and exhibits. sign -on to sign -off with most of its group activity Some decisions will be made at the satellite meetings. corporate concentrated into its last six years. Affiliates meet with their networks; representatives meet with When was liquidated last week, it distributed to its their stations; syndicators with their customers and pros- TTC stockholders $38.5 million realized from the sale of 11 radio pects; RAB and TvB make their presentations; special inter- and television stations to purchasers. Not one of the est groups of FM, AM and TV stations confer to further three stations had been by original grant. From the start their separate projects. Members and staff of the FCC rub acquired planned a elbows with licensees. it was clear that TTC's Buffalo entrepreneurs sale. The NAB provides the umbrella. Because of divergent build -up for a profitable The Buffalo principals were not broadcasters. They were interests of disparate groups in the $2 billion complex that of ultimate plan to makes up broadcasting, the NAB's functions are necessarily investment people. The realization their a handsome capital gain received reluctant ap- restricted. Even in the restricted areas there are conflicts. sell out at proval at the FCC. Several commissioners who had misgiv- Since the last convention broadcasters have had an op- ings concluded that under existing rules and policy they had portunity to contemplate anew their place in the society of arts and professions. no alternative. of broadcasting was done a disservice, as the Because the convention itself provides no forums for The business record eventually will show. Efforts to tighten the multiple discussion of issues, broadcasters, at their separate sessions, ownership rules will be redoubled. The TTC transaction will should consider what can be done to make their trade activ- be Exhibit A. ities, in which they invest an estimated $10 million a year, is to suggest that group owners legally could or more effective. This not foreclosed from disposing of their broadcast prop- Instead of the presently constituted NAB, should there be should be erties to qualified purchasers. It is to suggest, however, that a federation of trade associations with all of the separate in properties should not be condoned. groups supporting a single, unified organization at the top? trafficking Old -line multiple owners they include the radio and Should the National Federation of Broadcasters consist of a -and television networks contributed importantly to the de- compact headquarters of highly qualified specialists to act in -have velopment of broadcasting. Most group owners began with the fields of public policy, national legislation and national a single station. It was prudent business for them to acquire public relations? Should the federation be headed by a firmer footing in the field to which they had committed broadcaster elected to a relatively short-term presidency, and their future. They do not regard their operations as chattels should it be managed by a permanent executive officer of to be bartered to the highest bidders. They may trade up, proven competence? Where should the code apparatus fit they have intention out. into a federation? Should the codes be rewritten into docu- but no of trading ments providing general guidelines instead of fixing rigid Broadcasting-the business of owning and operating ra- standards like the time standards now in effect? Especially dio and television stations -should never be entrusted to Broadcasting is a should the time standards be eliminated so that the stations speculators. an art, a profession, career themselves, which hold the ultimate responsibility for what indispensable to our way of life. they broadcast, be free to set their own standards to suit their own needs and the dispositions of their own audiences? These are basic questions that need serious study. They have, to some extent at least, been obscured by issues of personality. Last January LeRoy Collins, the NAB president, weath- ered an ouster by a board vote that was big enough to keep him in office for the rest of his current contract but not big enough to solidify his future in his present job. Accordingly, a committee on the presidency is scheduled to be appointed at the NAB board meeting next June. This committee will be given the job of considering Mr. Collins's tenure. The president's contract runs to January 1966 but is subject to renegotiation a year ahead of expiration. Should not the function of the board's committee on the presidency be broadened to include the job of studying ways to improve the structure of the NAB? If there are to be structural changes, they ought to be made before the reaching of a decision on the personalities to be involved. Drawn for BROADCASTING by Sid Hix We suggest that the boards next June authorize their com- "It's the new pack for smokers who have cut down to mittee to look into the possibilities of converting to a fed- three cigarettes a day!"

190 BROADCASTING, April 6, 1964 ...to 1685 feet on the Cedar Hill candelabra, courtesy KRLD -TV and WFAA -TV.

TELEVISION

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