APRIL 6, 1964 50 CENTS I 33D YEAR Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO As NAB convenes: good times now, future doubtful. p37 What to see, where to find it at convention. p46 A stampede of blue -chip applicants for L.A. radio. p88 Bad news for UHF hopefuls: VHF sets flood market. p126 COMPLETE INDEX PAGE fd Q tit cO tl; TOP OF THE FAIR NEW YORK WORLD'S FAIR PHOTOGRAPHED BY VIVIAN CROZIER AT THE TOP OF THE FAIR. OVERLOOKING THE U.S. STEEL UNISPHERE Spot Radio, too, is the final ad vertising touch, re- newing impressions made in other media. Spot Radio reminds people to buy your brand, is the final word that turns prospects into customers. KOB Albuquerque WTAR ... Norfolk -Newport News WSB Atlanta KFAB Omaha WGR Buffalo KPOJ Portland WGN Chicago WRNL Richmond WLW Cincinnati WROC Rochester WDOK Cleveland KCRA Sacramento WFAA Dallas-Ft. Worth KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL Duluth-Superior KFMB San Diego KPRC Houston KYA San Francisco WDAF Kansas City KMA Shenandoah KARK Little Rock WINZ Miami WGTO. Tampa -Lakeland -Orlando KSTP Minneapolis -St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide 'West Coast Only RADIO DIVISION EDWARD PETRY a9c CO., INC. THE ORIGINAL STATION REPRESENTATIVE NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS A good radio network speaks for itself. A good radio network is exactly what it's supposed ments fast and in depth. Newsmen who dedicate to be. A network devoted to radio. all their time and energy solely to radio. Newsmen It operates independently of a TV network. who don't have to wait for approval from someone Its news staff broadcasts "radio only" news for with a camera. radio stations. (It doesn't use TV audio for the sake Of course, it costs a lot more to speak for your- of expediency.) self. But hand -me -down news doesn't make for During major national events, such as political good radio. conventions, an affiliate of a good radio network Why do ABC and its 351 affiliates feel this way? counts on radio newsmen 4o report the develop- Because we are this way. THE1 NETWORK WCBM RADIO'S LE6MEN- FIRST OM THE BA LTIMORE-MARYLA ND MEWSBEAi! From the State House in Annapolis . This on- the -spot coverage, special corres- Southern Maryland Counties to the Mason - pondents in key cities throughout the nation, Dixon Line . from the Eastern Shore of AP, UPI, plus CBS News and analysts, enables Maryland to the far western parts of the state WCBM to feature the kind of news -in -depth ... Baltimore's City Hall, Court House, Mary- adults prefer! land State Office Building Complex, Civic WCBM news ... music ... and pleasing on- Center, Fire and Police Department Head- air personalities . are the reasons why quarters ... is the "beat" covered by WCBM WCBM is consistently preferred by adults! Radio's fast -moving team of legmen. Wherever You reach the people with the money to buy and whenever news breaks ... they're on the your products or services when you include scene! WCBM in your Baltimore radio schedule! National Sales Representative itO Sales ,f-k' k' - A SERVICE OF METROPOLITAN BROADCASTING A CBS RADIO AFFILIATE 10,000 Watts on 68 KC & 106.5 FM Baltimore 13, Maryland BROADCASTING, April 6, 1964 a 1 4 tt 1 `. Reo-. .1- P.atley Robert Emr Kenne P. C John S. Charles Henry King C. Doerfer I ee Loevlreer *Newton N. Minow T.A.M.0 ,,en Cross 1961 -1963 1937-191'. .-56-1963 1958 -1962 1960 -1961 l y Edward Mount Webster Frieda George Edward Sterling *Paul Atlee Walker 1947 -1956 19° 1948 -1954 1934 -1953 Eugene H. Merrill Robert Franklin Jones *Albert Wayne Coy Clifford J. Durr Ray C. Wakefield *Ewell K. Jett 1952 -1953 1947 -1952 1947 -1952 ** 1941 -1948 1941 -1947 ** !944 -1947 'Charles R. Denny, Jr. Paul A. Porter William H. Wills *James Lawrence Fly Norman S. Case George H. Payne 1945 -1947 1944 -1946 1945 -1946 ** 1939 -1944 1934 -1945 1934 -1943 Thad H. Brown *Eugene 0. Sykes *Frank R. McNinch Irvin Stewart *Anning S. Prall Hampson i;d y 1934 -1940 1934-1939 :ti 1937-1939 ** 1934 -1937 1935 -1937 ** 1934 ** > > Federal Communications Commissioners JulylO,1934,to Aprii 6,1964 v KOAT -TV, Albuquerque, New Mexico WGAL -TV, Lancaster, Pennsylvania KVOA -TV, Tucson, Arizona *Served as Chairman * *Deceased GOP on prowl CLOSED CIRCUIT® Is GOP planning to make Johnson family ownership of Austin broadcast paid for either AM or TV properties, get under way next month. Technical properties cause celebre in presiden- FCC has never raised question of how subcommittee of RAB -NAB methodol- tial campaign? Supporting signs are purchaser was going to make invest- ogy steering committee met with plentiful, with Republican congres- ment pay out. This has been con- Audits & Surveys research firm last sional and party workers seeking in- strued as calculated risk by purchaser week and commissioned first of series formation experts in broadcast- from who, nevertheless, would have to ac- of studies to develop benchmarks of ing and FCC regulatory procedures. count for his stewardship at time of what is "truth" about radio Triggering audience, GOP strategy has been renewal. against which results of various meas- Senate Rules Committee termination urement techniques can be compared. of which included Bobby Baker case First study involves measurement of charges of pressured purchase of Twin deals in twin cities respondents' ability to identify stations $1,200 of advertising on KTBC -TV in correctly in interview. 1957 by insurance broker. But GOP After weeks of negotiations, two inquiry has gotten into examination of four TV stations in Minneapolis - Committee also has been investigat- of character of institutional advertis- St. Paul are about to change hands, ing new electronic devices, including ing on Austin stations and CATV in- subject to usual FCC clearance. Sale one said to be capable of being devel- volvements whereby Texas Broadcast- of ch. 9 KMSP (ABC -TV) by 20th oped for measurement of auto radio ing Co. (Johnson licensee) has, option Century -Fox to Screen Gems at $8 listening. Device was run on jury- to acquire 50% of one of two com- million reportedly was in closing stage rigged basis at RAB offices in New petitive cable operations in single sta- last week, negotiated through Howard York last week, and there was talk of tion market (see page 108). Stark, broker. And Time -Life Broad- taking it to NAB convention in Chi- cast Inc. was represented as ready to cago this week. close on sale of its ch. l l WTCN -TV Blue -chip gamble (independent) to Chris -Craft Indus- tries for $3.9 million. Mr. Stark also CBS on the prowl If anybody still thinks radio is poor negotiating this transaction. relation in today's media family, let In line with CBS Inc.'s move to- him consider these facts: Twenty ap- ward increased diversification, CBS plicants, many of them prominent on That CATV problem Laboratories is expanding its efforts national scene, have filed for facility to develop new products and devices vacated Are operators community an- that FCC has ordered by of outside broadcast field. This week's KRLA Pasadena -Los Angeles tenna television systems getting cold (story announcement of development by feet on legislation to authorize federal page 88) -in full knowledge that they CBS Labs of ultra- high -speed photo regulation of CATV's? Once top -pri- - face comparative hearing of perhaps composing system for use with ority auto- unprecedented duration and expense. goal of National Community Tel- matic data processing equipment evision Association, effort to reach in As gauge of what applicants are pre- cooperation with Mergenthaler Lino- agreement on proposed legislation is pared to spend is this authoritative type Division of Eltra bogged down, and some NCTA board Corp., Brook- word from one that has budgeted lyn, N. Y., may be followed members are beginning to think it soon by $300,000 for legal fees. news might be good thing. of joint effort by CBS Labs and Monsanto Just about any applicant that stays Chemical Co. in micro- electronics field. in race for KRLA frequency is com- If early word on NCTA -financed mitted to six -figure legal fees. But research into microwave- connected CATV's can be believed, economic winner will wind up with property Greener pastures that couldn't be bought at anywhere effect of CATV's on local TV stations near that price. Latest important ra- is negligible, which has been cable owners' theme all along. Thus, some Gerald Green, author as well as top- dio sale in area was that of KLAC -AM- notch NBC producer of documen- FM to Metromedia for $4.5 million. operators say, FCC's basis for regu- lation may require re- evaluation be- taries, plans to leave network to de- cause it hangs on theory that local vote time to new book he's writing. New Henry policy? broadcasters must be protected from Mr. Green (best-selling writer of The duplication. Support for legislation Last Angry Man and other novels) Despite staff recommendation for now seems to be waning, according to once before left NBC -TV and his pro- approval, FCC is taking second look CATV sources (although there al- duction post, then with Today show, at proposed purchase by Golden West ways has been element there opposed several years ago to adapt Last Angry Broadcasting Co. of ch. 5 KTLA(TV) to FCC regulation), and legislative Man for motion pictures. He later re- Los Angeles for $12 million in pro- matter would be left in air while FCC turned to network.