2015 CITGO Advertising Campaign Media Schedule

2015 CITGO Advertising Campaign Media Schedule We’re revved up about this year’s brand advertising campaign! It’s all about TriCLEAN® gasoline—our quality gasoline with its own to-do list of helping to keep intake valves and fuel injectors clean, and emissions to a minimum. And, our clever advertising will show consumers how it works continuously, just like they do! We’re also gearing up online and via social media for the 3rd annual Fueling Education promotion this summer as well as an Ultimate Road Trip giveaway in the fall where your customers have the chance to win a Jeep®! With this much good going on, they won’t be able to resist fueling up—and fueling good—at your neighborhood CITGO locations! National Media Nationally, our TriCLEAN campaign will be seen on the MLB Network and all team websites. On top of that, we’ll also engage consumers with Fueling Good Road Trip and similar content through social media channels sites like Facebook, Twitter, Instagram and YouTube. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MLB Network, Online, Radio, Movie TriCLEAN Campaign Theater, Outdoor, Social Media Radio, Social Ultimate Road Trip Promotion Media Online and Fueling Education Promotion Social Media Public Relations Press Release and Event Support Local Media: Mobile, AL / Pensacola, FL / Fort Walton Beach, FL The following high-impact media schedule has been placed in your market: Movie Theaters • Campaign: TriCLEAN Gasoline • Flight Dates: 6/5/15 to 8/20/15 • Target Audience: Adults 18-49 • Total Locations: 11 Movie Theaters / 140 Screens CONNECT WITH US: @Fueling_Good #FGRT Local Media: Mobile, AL / Pensacola, FL / Fort Walton Beach, FL, continued Radio - Mobile, AL Station Format Dial Position • Campaign: TriCLEAN Gasoline PANDORA Various Various • Flight Dates: 5/4/15 to 8/30/15 Pop Contemporary • Target Audience: Adults 18-49 WABD-FM 97.5 Hit Radio • Total Campaign Spots: 1,723.7 Gross WBLX-FM Urban Contemporary 92.9 Rating Points*/ 1,331 Total Spots **Gross Rating Points – The percentage of the target audience WDLT-FM Urban Contemporary 104.1 reached by an advertisement multiplied by the number of times they see it in a given campaign. Pensacola, FL Station Format Dial Position • Campaign: TriCLEAN Gasoline PAPN-SM (PANDORA) Various Various • Flight Dates: 5/4/15 to 8/30/15 • Target Audience: Adults 18-49 WTKX-FM Rock 101.5 • Total Campaign Spots: 1,699 Gross WRRX-FM Urban AC 106.1 Rating Points*/ 1,972 Total Spots WXBM-FM Country 102.7 **Gross Rating Points – The percentage of the target audience reached by an advertisement multiplied by the number of times they see it in a given campaign. Radio - Fort Walton Beach, FL Station Format Dial Position • Campaign: TriCLEAN Gasoline PAFO-SM (PANDORA) Various Various • Flight Dates: 5/4/15 to 9/6/15 • Target Audience: Adults 18-49 WECQ-FM CHR 92.1 • Total Campaign Spots: 1,696.2 Gross WHWY-FM Country 98.1 Rating Points*/ 2,038 Total Spots **Gross Rating Points – The percentage of the target audience WKSM-FM Mainstream Rock 99.5 reached by an advertisement multiplied by the number of times they see it in a given campaign. WNCV-FM Adult Contemporary 93.3 WZNS-FM Top 40 96.5 Outdoor • Campaign: TriCLEAN Gasoline • Flight Dates: 5/11/15 to 8/30/15 • Target Audience: Adults 18-49 • Total Boards/Month: 16 Boards / Month Total Campaign Reach/Frequency Approximately 95% of the target audience will be reached an average of 67 times during the campaign. For more details, please contact your Joseph Minotti Debbie Stokley Region Marketing Programs team: [email protected] [email protected] 1-800-32-CITGO, ext. 4984 1-800-32-CITGO, ext. 4874.

Load more