[Local CreativeCH showcases – mobilization and implementation 2]
The CreativeCH project is funded with support from the European Commission. This publication reflects the views only of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. [ LOCAL CREATIVE-CH SHOWCASES – MOBILIZATION & IMPLEMENTATION 2 ]
FP7-SCIENCE-IN-SOCIETY-2011-1 Grant Agreement No. 289076
Page| 2 CreativeCH
Creative Cooperation in Cultural Heritage
Theme SiS.2011.1.3.4-1: Clusters of cities of scientific culture for innovation.
Local CreativeCH showcases – mobilization and implementation 2
Deliverable number: D4.2 Dissemination level: Public Delivery date: 31 August 2013
Status: Final Deliverable Authors: Gisela Gonzalo (mNACTEC) Carme Prats (mNACTEC) Guntram Geser (SRFG) Andreas Strasser (SRFG) Sorin Hermon (UVT) Ion Imbrescu (UVT) Franco Niccolucci (PIN) Stephanie Williams (PIN) Sara Trindade (UoC)
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DELIVERABLE / DOCUMENT INFORMATION:
Deliverable nr. / title: D4.2 Local CreativeCH showcases – mobilization and Page| 3 implementation 2 Document title: CreativeCH_D4.2_Local-Showcases_2_final _30082013.pdf Author(s): Gisela Gonzalo (mNACTEC), Carme Prats (mNACTEC), Guntram Geser (SRFG), Andreas Strasser (SRFG), Sorin Hermon (UVT), Ion Imbrescu (UVT), Franco Niccolucci (PIN), Stephanie Williams (PIN), Sara Trindade (UoC) Dissemination level / Public distribution
DOCUMENT REVISION HISTORY:
Version / Date: Changes / approval: Author / approved by: v0.1 / 23.07.2013 First draft of structure and content G. Gonzalo (mNACTEC) v0.2 / 03.08.2013 Detailed drafts of different sections G. Geser (SRFG) v0.3 / 09.08.2013 Chapter Training & Working with Students S. Trindade (UoC) Full documentation of the implementation of v0.4 / 22.08.2013 Authors of all partners the four showcases G. Gonzalo (mNACTEC) v0.5 / 26.08.2013 Executive Summary and final edits & G. Geser (SRFG) Final / Final version F. Niccolucci (Coord.) 30.08.2013
DISCLAIMER:
The CreativeCH project is funded with support of the European Commission. This document reflects the views only of the authors, and the European Commission is not liable for any use that may be made of the information contained herein.
TERMS OF USE:
This work is licensed under the terms of the Creative Commons Attribution-NonCommercial- ShareAlike 3.0 License. The license applies also to the included CreativeCH images and figures.
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Acronyms of the project partners:
MFG MFG Baden-Württemberg, Germany Page| 4
mNACTEC Museu de la Ciència i de la Tècnica de Catalunya, Spain
PIN PIN - Servizi didattici e scientifici per l’università de Firenze, Italy
SRFG Salzburg Research Forschungsgesellschaft m.b.H., Austria
UoC Universidade de Coimbra, Portugal
UVT Universitatea de Vest Din Timisoara, Romania
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Table of content
1 EXECUTIVE SUMMARY ...... 7 Page| 5 2 FUNCTIONS AND COMMON FRAMEWORK OF THE SHOWCASES ...... 9
2.1 Functions of the showcases ...... 9 2.2 General structure of the showcases ...... 9 2.3 Common framework of the showcases ...... 10
3 JOINT PRESENCE AND ACTIVITIES OF THE SHOWCASES ...... 12
3.1 Presence on the project website ...... 12 3.2 Joint poster of the showcases ...... 13 3.3 Common standards in the involvement of young people ...... 13
4 STATUS OF THE IMPLEMENTATION OF THE SHOWCASES ...... 14
4.1 Showcase 1: Tuscany ...... 14 4.2 Showcase 2: Salzburg ...... 23 4.3 Showcase 3: Catalonia ...... 29 4.4 Showcase 4: Banat ...... 36
5 TRAINING AND WORKING WITH STUDENTS ...... 42
5.1 Categories and types of involvement ...... 42 5.2 Guidelines and direct advice for training activities ...... 43 5.3 Involvement of young showcase participants as yet ...... 44 5.4 Participation of students on the CHIEF platform ...... 44 5.5 Internships for students ...... 45
6 PLANNED NEXT STEPS ...... 46
6.1 European level coordination: joint activities ...... 46 6.2 Local showcase activities ...... 48
7 APPENDICES: DETAILED DESCRIPTION OF LOCAL SHOWCASE ACTIVITIES ...... 50
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7.1 Showcase 1: Tuscany ...... 50 7.1.1 Showcase dissemination materials ...... 50
7.1.2 Showcase online presence ...... 51 Page| 6 7.1.3 Showcase mobile applications ...... 52 7.1.4 Replicas with educational purposes ...... 55 7.1.5 Workshops with students / young people ...... 57 7.1.6 Workshops with cultural heritage and other organisations ...... 57 7.1.7 The showcase design and preparation ...... 57 7.1.8 Setting up the showcase cooperation ...... 59 7.1.9 The events ...... 65 7.1.10 Press references ...... 72 7.2 Showcase 2: Salzburg ...... 79 7.2.1 Showcase leaflets ...... 79 7.2.2 Local website of the Salzburg Showcase ...... 79 7.2.3 Showcase Virtual Tours application ...... 80 7.2.4 Surveys and workshops with students / young people ...... 81 7.2.5 Events with cultural heritage and other organisations ...... 84 7.2.6 Workshops with Creative Industry SMEs ...... 86 7.3 Showcase 3: Catalonia ...... 88 7.3.1 Showcase leaflets ...... 88 7.3.2 Showcase online presence ...... 88 7.3.3 Showcase mobile applications ...... 91 7.3.4 Workshops with students / young people and teachers ...... 93 7.3.5 Workshops with cultural heritage and other organisations ...... 94 7.3.6 Egarec Video contest ...... 96 7.3.7 El Fotocroma del mNACTEC ...... 98 7.3.8 Press references ...... 101 7.4 Showcase 4: Banat ...... 102 7.4.1 Showcase online presence ...... 102 7.4.2 Workshops with students / young people ...... 103 7.4.3 Workshops with cultural heritage and other organisations ...... 104 7.4.4 Workshops with the local community ...... 105
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1 Executive summary
Page| 7 Function and focus of the showcases
The CreativeCH project aims at enabling cities and regions across Europe to benefit from cultural heritage assets through innovative approaches, products and services that are developed and promoted in creative cooperation of Science & Technology, Cultural Heritage and Cultural & Creative Industries organisations.
On the local level four showcases are implemented that explore how this cooperation can help overcoming barriers in the access to, and understanding of, cultural heritage. The showcases focus on different heritage content such as archaeological sites and routes in Tuscany (PIN), the World Heritage city Salzburg (SRFG), industrial heritage sites and routes in Catalonia (mNACTEC), and rural heritage communities in the multi-cultural region Banat / Romania (UVT).
However each showcase demonstrates how a combination of cultural heritage content, creativity and technology can allow local/regional communities, cities and regions to benefit from cultural heritage assets. Notably the showcases focus on issues of “glocal” character, which means that they are common to cultural heritage worldwide but tackled in an exemplary way in a concrete local setting. A further common aspect of the showcases is that each involves and trains students in using cultural heritage content, creativity and technology to promote values of cultural heritage and cultural diversity.
Local and European level dimensions
According to the CreativeCH Action plan, the showcases have a local and a horizontal, European level dimension:
Local Tasks 4.2 – 4.5: The four showcases
Each of the local CreativeCH showcases (Tasks 4.2 – 4.5) is implemented by one responsible project partner: PIN, SRFG, mNACTEC and UVT.
Horizontal Task 4.1: European coordination of showcases
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Task 4.1, led by mNACTEC, coordinates the common themes and joint actions of the showcase partners, for example, discussion of shared topics, common approaches for involving students, joint presentation of results at European events, etc. Task 4.1 thus takes Page| 8 care of coherence between the project work on the local and European levels. In this task all showcase partners participate.
Implementation of the showcases as of August 2013 and planned next steps
The first WP4 deliverable (D4.1, August 2012) described the concepts of the four local CreativeCH showcases, their common framework, and how students are involved and trained in the local activities. The present deliverable takes stock and describes the already achieved implementation and dissemination activities of the four showcases as well as European level coordination of the showcases. Furthermore, the planned next steps are outlined.
As the description of the implementations (Chapter 4 and Chapter 7) makes clear, the showcase activities are progressing well and the overall goals will most certainly be achieved until project end.
Some activities are already close to the final goals or have outperformed them. The figures for all other indicators will see a sharp increase when the partner launch their showcase applications and the planned public local/regional events are held.
Concerning the next steps, the most important ones actually are these launches and public local/regional events (Chapter 6), which are currently prepared and will be started in last quarter of 2013.
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2 Functions and common framework of the showcases
Page| 9 In this chapter we briefly summarise the different functions of the showcases, their general structure in terms of the work plan, and their common framework.
2.1 Functions of the showcases
The showcases in S&T–CH–CCI cooperation are a vital element of CreativeCH because they allow:
• to acquire first-hand experience in such cooperation,
• to involve the local population, in particular, the younger generation / students,
• to develop a good understanding of the practical success factors of such cooperation,
• to present the cooperation at local and European events and in other dissemination channels,
• to feed the insights into the CreativeCH peer-learning network and programme, and
• to underpin recommendations and guidance on good practice cooperation.
2.2 General structure of the showcases
In each showcase two phases of activities can be distinguished:
In the first phase, running from project month 6 to 24, a showcase will organise local workshops with stakeholders and realise a virtual representation of the showcase, involving and training students.
In the second phase, starting from about project month 18 and running until the final project month 36, the realization and results of the showcase cooperation will be presented on the local to national level, the experiences and lessons learned summarised, and the continuation and further development of the cooperation and products promoted.
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2.3 Common framework of the showcases
The common framework of the CreativeCH showcases ensures the coherence between the Page| 10 project work on the local and European levels.
Basically these are activities in two components, the common themes and the joint actions:
• The common themes focus on similarities and differences between the showcases and, indeed, hundreds of other sites around Europe and beyond.
• The joint actions are horizontal activities aimed at common standards in the involvement and training of students, joint presentation of the showcases on the European level (e.g. at conferences) and exchange with similar or complementary projects.
The activities of the common framework are conducted under Task 4.1 in which all showcase partners (PIN, SRFG, mNACTEC and UVT) as well as the two other partners participate. UoC supports the involvement and training of students in the showcases, and MFG takes care for consistent communication and dissemination of showcase results on the European level.
Common themes
The four cases share important common themes such as ICT and media for communicating heritage, heritage and regional/city development, the local and the global (“glocal”).
These themes are discussed (e.g. in project meetings, skype meetings, etc.) and the results used in the development of the showcases. This includes relevant thematic content (e.g. results of surveys of cultural observatories), experiences of individual partners (e.g. success factors), available case studies of other projects, examples of innovative approaches and best practices that are shared among the showcase partners.
Joint actions
The joint actions are horizontal activities aimed at common standards in the involvement and training of students, joint presentation of the showcases on the European level, and exchange with similar or complementary projects.
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These activities are being implemented by the four showcase partners with support by the other two partners, where UoC supports the involvement and training of students in the showcases, and MFG takes care for consistent communication and dissemination of Page| 11 showcase results on the European level.
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3 Joint presence and activities of the showcases
3.1 Presence on the project website Page| 12
The section Local Showcases is the main platform for communicating on the European level activity highlights and results of the four CreativeCH showcases. Each of the four different showcase has a sub-section, however, the structure is the same (see the example presented as figure 5 below): each provides a description and contact information and, on the right hand, news posts published by the showcase are displayed chronologically.
Project website – Salzburg page
The showcase partners have published a brief description of their showcases as well as posted news on activities and outcomes that are relevant to wider, international audience. The showcase description is available in both English and the respective local language while in some cases the news postings are made only in English.
All partners managed to publish news about their showcase, although some less than others, because their main public events are planned for the second phase of the project.
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3.2 Joint poster of the showcases
MFG with editorial support of SRFG also produced a poster that is used for presenting the Page| 13 common framework and individual concepts of the four showcases (see figure below). This poster is used by the project partners to present the showcases at their sites as well as at international events.
3.3 Common standards in the involvement of young people
An important part of the common framework of the CreativeCH showcases is involving and training young people in the communication and valorization of cultural heritage using innovative ICT applications and creative ideas for novel solutions. Therefore, a joint activity of the showcases is to develop and apply common standards in the involvement and training of students and other young people.
A general guideline is that they are not addressed as a “target group” but involved as active project participants. A comprehensive set of “Guidelines for Involving and Training Young People in Showcases” has been provided by the University of Coimbra (UoC) team. These Guidelines are followed and enriched with practices experiences by the showcase partners.
The Guidelines are openly available for download by other interested projects at http://www.creative-heritage.eu/showcases.html, the showcases section on the CreativeCH website.
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4 Status of the implementation of the showcases
Page| 14 The sections below describe the status of the implementation of each of the four showcases. Additional and more detailed information, including visuals, is included in the appendices for the four showcases.
The planned next steps in the showcases are presented in Chapter 6.
4.1 Showcase 1: Tuscany
Responsible partner: PIN
Locations: Archaeological sites and routes in Tuscany, Italy
Theme:
This showcase focuses on the promotion of archaeological sites and ancient routes for local development. Minor archaeological sites are often ignored by tourist flows looking for popular attractions. However, through an innovative approach to popularization and engagement, such sites, and routes between them, can stimulate the local tourism economy. Specifically the showcase will promote a combination of the pleasure of slow travel with culture and nature appreciation.
Through the discussion with stakeholders that took place in the early stage of showcase definition, it was decided that the implementation would consist in a series of events and some software tools. The events would call the attention of the public on less known cultural resources, while the software would make this interest durable in time. A task force on the events was created with heritage professionals, and liaisons with local authorities and associations were established. To increase the impact, the events were included in the rich program of the “Nights of Archaeology”, a series of events taking place every year in the month of July, aiming at July 2013 for implementation to be able to wrap-up and evaluate the results within the project life, ending in September 2014. As regards software, it was decided to develop applications for smartphones and tablets. The apps will be used as mobile guides for the visit of the selected archaeological sites.
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As theme of the events, the Etruscan trade routes from the coast to the interior of Tuscany were chosen. A re-enactment of such trade activity took place, using a purposely-built replica of a horse chariot, driven by actors acting as merchants and carrying goods such as vases, Page| 15 amphorae with wine, small bronze artifacts and so on. On arrival at the archaeological sites, various activities were carried out; among them, a laboratory of experimental archaeology will be organized for children and young people.
Three sites were chosen to represent different sizes – and hence different kind of visits: the maximum distance among their points of interest varies from some km (walking distance) in the case of Vetulonia, to the 10 km of Roselle (half day excursion), up to the 25 km of Carmignano (full day excursion). As far as possible, itineraries develop on “green” routes and are intended for hiking, cycling and riding.
In the implementation of the showcase, there were no substantial changes from the original plan. The original design was detailed and then successfully implemented.
Context:
The showcase takes place in a region, Tuscany, rich of major cultural attractions, such as the UNESCO World heritage sites of Florence, Pisa, Siena, San Gimignano, Pienza, Val d’Orcia and the recently awarded Medici Villas. There are world famous museums and galleries as the Uffizi. In this context it is difficult to call tourists’ attention on “minor” destinations, even for a one-day visit, to other places in Tuscany that offer slow travel experiences of culture and nature, which would be primary ones anywhere else. Therefore new concepts, itineraries and easy-to-reach information need to be developed. The showcase goal is to develop methods to support such sites as alternate destinations, for example during a seaside holiday or in weekends.
Regarding the institutional and cultural context, Tuscany hosts 68 state and 359 non-state owned museums, monuments and sites. The latter include museums and monuments managed by semi-private foundations, in fact public under all perspectives, for example those managing world heritage sites such as the Pisa Tower and Cathedral, the Florence Cathedral and Baptistery and so on, heirs of the medieval associations that funded the construction; many of these museums are managed by municipalities or in-house municipal bodies, and only a handful is really private. In general, movable heritage displayed in museums is owned by the State and on loan to the museum, with a few exceptions. The
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situation of immovable heritage is even more varied. In any case, the State must supervise and approve any intervention on heritage assets, while the promotion and dissemination of heritage is shared competence of the State and of the Region. Page| 16
Thus to carry out any dissemination action, like the CreativeCH showcase, in a non-state museum, it is necessary: to agree the activity first with the museum director and curators; to have it approved by the managing body, for example the municipality; to get the permission by the regional heritage office(s), called Superintendency, of the Ministry for Cultural Heritage, Activities and Tourism (MIBAC), in particular for what concerns the right of reproducing artefacts and/or buildings; to have an overall approval by the Regional department in charge of culture; if the proposed activity includes events, to get the permits by the Fire Brigade and the offices in charge of public health and safety; if the events take place on public spaces, permission by the local police and by the national police for security are finally required. Often these bodies have conflicting requirements and different perspectives.
Obviously all the Tuscany archaeological museums host artefacts of different periods; but for 2/3 of the state-owned ones and for 1/3 of the non-state ones, Etruscan collections or monuments are the main or only asset of their holdings, and Etruscan artefacts are present in practically all collections. Thus, for various areas in Tuscany, the Etruscans theme is an attractive cultural brand, paralleling the well-established Renaissance branding that has made Florence world-famous. In sum, considering the presence of archaeological remains, and with much oversimplification, one might say that there is more Etruria than Rome in Tuscany, and there is little Etruria outside (or far from) Tuscany.
In term of social context, apart from the National Archaeological Museum in Florence and those in Pisa and Siena, all other museums are located in medium- to small-sized towns (10.000 – 30.000 inhabitants), where the social context is characterized by strong cohesion and a tradition of associations. The scopes of such associations, rooted in the XIX century, range from health assistance to sports, to culture or just entertainment.
The young are not alien to this network: when children, they learn football or dance in one of these associations, and later on they participate in events organized for all the citizens, for example food festivals where one day they act as waiters and another one as customers.
Therefore, the best (and perhaps the only) way to involve the young in our showcase as local stakeholders appeared to be the cooperation with local associations.
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On the other hand, the category of “student” is somehow misleading. Except for archaeology students involved in the ‘technical’ preparation of the showcase and in its dissemination, as reported below, it makes little sense in these small towns to distinguish between a young Page| 17 person still going to school or university and another person of the same age working, for example, in a garage or as hairdresser, as they mix together in their free time and go together to dance on Saturday night, being in fact socially indistinguishable. Therefore the showcase aims to involve the young, dropping the concept of ‘student’.
Focus of cooperation:
The showcase involves people, especially young people, in the visit of archaeological sites, promoting cultural tourism as a novel experience, pushing the local development of less known destinations and raising the awareness of the public about cultural treasures.
The showcase is organized in close cooperation with local museums and heritage professionals. It also involves local amateur archaeological groups that are very active. There is a substantial involvement of local professionals, small companies and small tourist enterprises. A good part of the involved professionals and companies belong to the cultural creative industry sector: for example, re-enactments involve local actor groups; events use replicas of ancient objects made by local experimental archaeologists; and so on. Cooperation with local tourist enterprises is paramount: they are the prime beneficiaries of the local development induced by the project. These are typically family-managed business. Besides, support from associations of bikers and riders are also envisaged.
Target population:
The target population is mainly short-trip tourism. It includes residents of the region, who might want to visit the proposed sites on weekends; tourists staying in the vicinity, in the countryside (at agriturismo or local small hotels), for short excursions; tourists of the main attractions on the coast, also for short excursions. These are typically families or small groups.
Secondary target populations are: young people and heritage professionals to develop new methods to attract visitors.
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Expected results:
The showcase is based on the concept of “route” and promotes reaching archaeological spots by slow travel (trekking, biking or riding) and rediscovering Etruscan trade routes that Page| 18 connected the Tuscany coast and its interior. The goal is to create a network of sites and itineraries in the countryside on the footsteps of the Etruscans, linked to each other by “green ways”. The network and itineraries are supported with novel web and mobile tools. The expected impact concerns mainly awareness about these destinations, usually overshadowed by more famous ones, and their attractiveness. Once visitors are on site, the availability of a good map is a plus. Therefore, the main results expected as outcome of the showcase are:
• Call the attention of the public on “minor” destinations for cultural tourism • Establish effective methods for involving the young in the visit and capture their interest • Define guidelines for heritage professionals • Attract the public to visit “minor” archaeological sites by facilitating the experience with attractive apps for mobiles
Degree of implementation:
The showcase has been fully implemented in July 2013 as regards the public events and the creation and on-line availability of mobile apps.
As the events have just finished, and the apps have just been published on the Apple iTunes Store, it is too early to draw conclusions. Evaluation meetings are planned to take place with the stakeholders after summer holidays, in next autumn, to receive their comments and feedback. Also, statistics on downloads will be significant after sometime, even if we do not expect that the Tour Books will become killer apps.
However, if figures have a meaning, the success of the events is measured in attendance: overall participation was close to 1000 visitors; compared to the usual numbers, visits of the Maremma sites on Sunday were multiplied by 10 for Vetulonia and by 7 for Roselle; about 150 young participated in the visits; and about 50 young were involved in the showcase preparation and implementation.
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As planned, there will be a wrap-up phase during the winter, with further dissemination of the results. Further steps will concern:
Page| 19 • Ex post evaluation with experts (planned for Autumn 2013) • Revised/extended versions of the apps • Consideration of sustainability and/or take over by local institutions
Cooperation with other institutions:
After completing the initial showcase idea in winter 2011/2012, contacts were undertaken with the directors of the local museums involved in the showcase. For Carmignano, work started after the 2012 summer, collecting the material for a mobile application aimed at guiding tourists in the Park. After securing the agreement of the local museum and of the municipality, the development of the application begun, postponing the survey of the area and the collection of photos and other visual material due to heavy weather condition, which lasted until April 2013.
For the Maremma sites, contacts with local museums were undertaken in summer 2012 to organize the events. For the reconstruction of the chariot, a local association was contacted, Archaeoworld, through its leader Riccardo Chiessa. Chiessa is a well-known experimental archaeologist who leads this association of young professionals, organizing sessions of archaeological experiences for schools in his place, a farm in the Grosseto hinterland called ‘Gli Albori’ (The Dawning), where he has reconstructed a prehistoric village. He and his young collaborators teach children in making vases, lighting the fire with flint and steel, making bows and arrows and so on.
The director of the Grosseto museum Maria Grazia Celuzza was engaged to provide scientific assistance for the chariot reconstruction. Also the director of the Vetulonia Museum, Simona Rafanelli came on board to assist on Vetulonia. Some surveys of possible locations for the events took place in summer 2012.
In a meeting on 7 September 2012 attended by Franco Niccolucci, CreativeCH project coordinator and leader of PIN’s activities, Marcello Lotti, Riccardo Chiessa and Maria Grazia Celuzza the main features of the events, the overall structure and appearance of the chariot and the replica trade goods, and the local collaborations were decided.
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For the replicas, it was decided to try the production of small items using 3D scanning and fast prototyping. Consequently, a data capture campaign at the Grosseto museum started in October, to generate the 3D models necessary for the production of the replicas. Page| 20
Winter 2012 was characterized in Maremma by heavy rains and a disastrous flood in November, which did not affect the archaeological sites, placed on hills, but made difficult accessing the area for a long time. However, this period was used to fine-tune the event program and to finalize the 3D data capture in Grosseto. 3D models were captured but to use them the authorization of MIBAC was still necessary.
In April 2013 the final draft program of the events was ready to be discussed at local and regional level, firstly with the regional offices of MIBAC to secure the indispensable permissions. They replied with an enthusiasm much beyond any expectation. A number of meetings were held with the Maremma bodies, local government and associations, to involve them in the showcase preparation. These meetings continued in May and June.
In the meanwhile, the preparation of the mobile application for Carmignano continued in collaboration with the local municipality and the archaeological museum. The Carmignano app, ready in early June 2013, was used as a prototype for the two other applications.
The number of people and institutions collaborating in the showcase at different levels (national, regional and local) is very large. A detailed list is provided in the appendix (7.1.9 Setting up the showcase cooperation).
Stakeholders’ involvement:
All the most important stakeholders are included in the above-mentioned list of cooperating institutions: at the national level the Ministry, then the Regional Government, the Province involved, the Municipalities and the local museums. All participated in the event design, preparation and implementation of the local showcase.
Involvement of students and other young people:
Around 40-50 University level students have been involved during the showcase preparation, participating in meetings and in a workshop at PIN. Besides collaborating in the project, interns have been trained on the project work.
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Young people in general have been involved through the local cultural associations and during the events. It may be estimated that more than 100 young people participated in the preparation or attended the events, which success was above expectations. Page| 21
Since schools are the most important (and often the sole) public of the local archaeological museums, showcase partners offer a number of educational activities, which include the CreativeCH showcase preparation and presentation. Thus the students will be mainly involved through the educational activities of the local museums. In addition contacts are on- going with a small enterprise managing experimental archaeology camps for schools to include the showcase content in their programs.
Dissemination:
There have been many dissemination activities of the showcase. They are summarized below, referring to the appendix for the details.
Presentation of the Showcase with focus on the mobile applications that have been developed: The presentation was given at PIN (Prato), 17 May 2013, before the CreativeCH workshop. The activity had to be re-located from the EVA Florence 2013 to Prato because of the huge interest in the Showcase presentation. Many students and experts and CH practitioners from the region participated; number of participants: some 70 attendees, with about 25 students.
Press conferences: There were three press conferences presenting the showcases. One presented it in the framework of the larger event “Le notti dell’archeologia”. The second one was focused on the CreativeCH project, the Tuscany showcase, and the mobile apps and took place on 5 July 2013 in Prato. The third one took place in Grosseto on 11 July 2013 and presented the program of the Maremma activities.
Articles and interviews: There were 84 articles, interviews etc. on the press. One radio followed the event with interviews, live reports etc. Detailed list can be found in the appendix.
Leaflets: A poster was produced in 800 copies to be affixed in the most frequented places of the area (bars, restaurants, campings, etc.). A four-page brochure was printed in 10.000 copies and distributed widely. The poster was also published on a national newspaper. Finally, 1500 bookmarks advertising the apps were prepared and distributed; they will be re- printed and circulated again.
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Lessons learned:
The main lesson learned is that creativity and innovation are much beneficial to cultural heritage and tourism. People expect to experience culture in a modern way. Innovating the Page| 22 way cultural heritage is presented, abstaining from useless spectacularization, is a key factor.
Besides, the showcase proved that with relatively little funding much better results can be obtained than in better endowed initiatives. Money is necessary but not as much as one would expect, if it is well spent.
Risks and mitigation actions:
The Tuscany showcase is running very well and no critical risks have been identified; therefore no mitigation actions are required.
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4.2 Showcase 2: Salzburg
Responsible partner: SRFG Page| 23
Location: City of Salzburg, Austria
Theme:
World Heritage sites are understood to be of outstanding universal value, yet often the local people have lost their sense of ownership and tourists are offered the typical “touristic package” reinforcing stereotypic images. The overall theme of the showcase is how such sites can reconnect with the local population (regaining sense of ownership) and offer them and visitors distinct cultural experiences beyond the typical “package”.
Context:
Salzburg is the capital of the State of Salzburg (Bundesland), which has a long and rich cultural history. The well-preserved historical inner city was awarded UNESCO World Heritage status in 1996. Its rich heritage has made Salzburg a prominent tourist destination in Austria and internationally.
Most tourists visit the World Heritage core zone of 2.36 km², 3.6% of the city district. This zone is inhabited by some 6,000 people, while Salzburg on average attracts some 20,000 tourists per day. They stay on average 5.5 hours, strolling, site-seeing and shopping. On average they spend some 25 Euro, about 10% of which for visiting heritage sites (e.g. Mozart House or the Fortress Hohensalzburg). Thereby the day-trip visitors secure about 4,500 jobs in Salzburg (direct and indirect effects).
However, for the local residents and younger people in particular, the city’s enormous success in attracting tourists comes double-edged. Indeed, many people seem to lose their connection to the city and its heritage. Therefore the Salzburg local showcase mainly focuses on bringing Salzburg’s cultural heritage closer to its residents, especially the young. Furthermore the showcase aims to offer visitors other, non-stereotypic views of local heritage.
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Focus of cooperation:
The showcase cooperation focuses on engaging students, cultural heritage organisations and creative industries SMEs in the development of new forms of communicating heritage of Page| 24 the City of Salzburg in more creative and different ways as at present. Emphasis is on reconnecting the local population, in particular, young people with this heritage, and offering visitors other perspectives than the common, stereotypic ones. The showcase cooperation develops around novel Web and/or mobile services that promote non-stereotypic perspectives and inspiring content of the local cultural heritage.
Target population:
The main target groups of the Salzburg Showcase are the local population (residents) and city visitors. However, an important focus is on involving and training young people in the communication and valorisation of cultural heritage, using innovative ICT applications and creative ideas for novel solutions. They should not just be addressed as a “target group”, but rather involved as active project participants.
Expected results:
The expected outcome of the showcase is to engage students, cultural heritage organisations and creative industries in the development of new forms of communicating heritage of the City of Salzburg in more creative and different ways. The aim is to foster the reconnecting of the local population (in particular young people) with this heritage and on offering visitors other perspectives than the common, stereotypic ones. Different concepts and tools for accessing, learning about and establishing meaningful relations to local heritage will be explored, by SRFG together with the City Archive Salzburg as well as students that are involved in the project. It is expected that one or more of the prototypes can be developed into sustainable solutions.
Degree of implementation:
Until the end of this reporting period (August 2013), views and perceptions on cultural heritage by both residents and visitors have been collected and local workshops with young people/students and stakeholders were held.
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The showcase has also implemented a web-based platform to address the local population and document the development of the showcase (http://kreativkultur.salzburgresearch.at (in German). Page| 25
Based on these activities and the results so far, novel Web and mobile services to promote cultural heritage experiences through inspiring heritage maps and tours will be explored in the coming months. This comprises three activities:
• Development of a Virtual Tours application together with the City Archive Salzburg,
• Involvement of four students from the University of Applied Sciences Salzburg who will develop novel CH interaction concepts/prototypes; these concepts/prototypes will be the projects for the final year of their university programme.
• Involvement of two secondary academic school students who will develop a geocaching prototype on cultural heritage in Salzburg; their basic geocaching concept was developed as part of assignments for completing their A-Levels (Matura).
Cooperation with other institutions:
Co-operation in the project involves local and regional institutions in the city and region of Salzburg. They include institutions from the cultural heritage sector, science & technology partners, as well as companies from the Creative Industries:
Cultural heritage institutions:
• Department for the Preservation of the Historical City of Salzburg (part of the Salzburg state government),
• Stadtarchiv Salzburg (Archive of the City of Salzburg),
• Stadtbibliothek Neue Mitte Lehen (City Library).
Creative industries:
• Innovation- und Techologietransfer Salzburg (ITG, creative industries programme),
• Werner Haring - New Media Marketing (SME),
• Gerhard Roider Werbeagentur (SME),
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• UTILO (SME).
Science & technology organisations: Page| 26 • University of Applied Sciences Salzburg,
• University of Salzburg (Langue Centre),
• University of Portland Salzburg Programme.
Youth organisations:
• The Showcase co-operates with Akzente Salzburg, the largest youth organization in Salzburg.
Stakeholders’ involvement:
In addition to the direct cooperation with the organisations mentioned above, the following broader involvement of stakeholders has taken place:
In terms of the Creative Industries, the direct cooperation partner Innovation- und Techologietransfer Salzburg (ITG) is an umbrella organisation promoting innovation at companies, including companies in the creative industries. In addition, the project and the showcase have been presented at the Fachbeirat Medien in Salzburg, which includes various representatives from the Creative Industries.
In terms of cultural heritage stakeholders, the showcase has also involved Keltenmuseum Hallein, which is the main museum outside of Salzburg and very interested to participate in the showcase).
Regarding the involvement of young people, the showcase also works closely with Akzente Salzburg, which is a largest regional youth organisation in the State of Salzburg. Furthermore, on the occasion of a symposion in Wels (Upper Austria) the team discussed results of the showcase student survey and workshops with 21 teachers of tourism colleges and other schools from around Austria, including several from Salzburg.
On the international level, the showcase has already presented CreativeCH and the Salzburg Showcase at two events: the symposium "Innovation for European Cultural Routes" (Salzburg, 3-4 December 2012) where a co-operation has been established with participants
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of the EU project CERTESS. On the occasion of the workshop “Cultural Routes of the European Council” (Vienna, 8 April 2013) further contacts with national and international experts in cultural heritage tourism, development of cultural routes and other subjects have Page| 27 been established.
Involvement of students and other young people:
Students and young people have been involved throughout the showcase:
Questionnaires and workshops have been applied to learn about how students relate to the local heritage, which may not be the World Heritage part.
• A survey has been conducted in the context of the Science Night 2012 (April 2012) which collected opinions of 39 participants;
• During the Youth Congress 2012 (June 2012) 150 students of secondary academic schools in Salzburg participated in a series of interactive sessions and shared their views on the local cultural heritage and how it should be presented to young people in an novel ways;
• Together with the Salzburg City Archive a workshop and historical city tour was organised for students of the University of Portland’s Salzburg Programme. 33 students shared their perceptions of the local heritage before and after coming to Salzburg;
• In the second project phase, now several students are introduced to CreativeCH topics, involved in concept workshops, and work together with experts in cultural heritage, creative business development and ICT/media tools;
• Furthermore they will participate in the development of novel concepts, designs and prototypic applications for sharing of different views and content of local heritage. The leitmotif for this is “digital cultural heritage FROM the young FOR the young”.
Dissemination:
The main dissemination channels and activities as yet were:
• Dissemination via Kreativkultur (http://kreativkultur.salzburgresearch.at) the local showcase website;
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• Regular news posts on the CreativeCH project website of showcase activities that are relevant for a wider, international/European audience;
Page| 28 • Dissemination of showcase flyers during the events mentioned above as well as regional multipliers, e.g. ITG Salzburg (targeting Creative Industries), University of Applied Sciences, University of Salzburg and Akzente Salzburg (targeting students and other young people); Salzburg City Library and Salzburg City Archive (targeting the public in general);
• Presentations at regional and international events, e.g. the symposia “Cultural Tourism” (Wels, 7 November 2012), "Innovation for European Cultural Routes" (Salzburg, 3-4 December 2012), and “Cultural Routes of the European Council” (Vienna, 8 April 2013).
Lessons learned:
Close co-operation with local and regional organisations (e.g. cultural heritage institutions, universities and Creative Industries SMEs) is pivotal, as these do not only bring in content and additional expertise, but also their networks and outreach;
To address and involve students and younger people, it is important to co-operate with major youth organisations (e.g. Akzente Salzburg) and to be present at events involving younger persons (e.g. Science Night, Salzburg Youth Congress);
It is important to work cultural heritage institutions that are eager to make available their knowledge and content (in our case, the City Archive Salzburg), though their conditions (e.g. content license, ways of presenting content, etc.) must be fully respected.
Furthermore, a lesson learned in workshops with Creative Industries SMEs is that they can share important expertise with regard to issues that are often not well considered in cultural heritage projects, especially financial aspects of media products and targeted marketing of projects and their results.
Risks and mitigation actions:
The Salzburg showcase is running very well and no critical risks have been identified; therefore no mitigation actions are required.
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4.3 Showcase 3: Catalonia
Responsible partner: mNACTEC Page| 29
Locations: Industrial heritage sites in Terrassa
Theme:
In the process of deindustrialization regions and cities often aim to “re-invent” themselves with a focus on cultural products and services. Culture based creativity is used for weaving new narratives of regeneration and growth. The overall theme is the revitalization and promotion of industrial facilities/sites as tourist attractions and/or for cultural and creative industry businesses.
Context:
Terrassa is an industrial city 30 km far from Barcelona, which was specialized in the production of wool textile fabrics. Terrassa and its region (called Vallès) produced 80% of top-quality wool fabrics in Spain. The city’s industrial past has left a rich heritage. Therefore Terrassa is a pioneer city in the field of industrial tourism. mNACTEC coordinates a network of 25 industrial and technique museums spread all over Catalonia, each presenting specific technical or industrial subjects. mNACTEC has also promoted the Industrial Tourism Network of Catalonia (XATIC), an association of 22 municipalities which aims to promote industrial tourism.
However, the perception is that the general public and some specific segments, especially young people, lack of connection to Terrassa and its industrial heritage. For this reason, the showcase aims to bring cultural and industrial heritage closer to the young generation through the use of ICT solutions and a cross-cutting approach.
Focus of cooperation:
The showcase promotes industrial heritage sites as focus of revitalization through adaption and use as tourist attractions. A creative cooperation has been developed around novel forms of presenting the revitalization through digital storytelling, local/regional industrial heritage tours, and events related to past and modern forms of work and community life in industrial cities. Moreover, web-based and mobile media are being developed that present
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and promote the revitalization of local industrial and cultural heritage in the city of Terrassa and, through expansion of the showcase, at other sites in Catalonia.
Target population: Page| 30
The target population of the showcase has been discussed and defined in cooperation with the Department of Economic Promotion and Innovation of Terrassa City Council, in charge of the tourism promotion, and according to the strategic priorities of both the museum and the City Council. Both target population groups are mainly local:
Primarily, the museum aims to engage young students in the conceptualization, implementation and evaluation of the showcase, as a way to stimulate the attraction and interest of industrial tourism for the younger generation.
Taking into account the growing interest of visitors in “creative tourism”, a secondary target population is more family-oriented and addresses families traveling for the purpose of mostly cultural, interactive and educational experiences.
Expected results: mNACTEC’s objectives are preserving and communicating the industrial, scientific and technical heritage of Terrassa and Catalonia to the regional population as well as visitors. mNACTEC believes that giving new uses to industrial sites is compatible with preserving them. Moreover, this important heritage can satisfy our society’s cultural interests through the creation of thematic routes in cities such as Terrassa and regionally.
More specifically, the showcase aims to:
• Transmit the values of industrial heritage, using current techniques and language, such as augmented reality and communication through smartphones • Attract visitors to industrial tourism, with a specific focus on the youngest generation • Stimulate economic and cultural development through activities based on industrial tourism
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Degree of implementation:
Until the end of this reporting period (August 2013), the showcase has implemented four main actions based on novel ICT forms of presenting the rich industrial heritage of Terrassa. Page| 31 These activities, which can be found fully described in the appendices, are:
• Set up of El Fotocroma del mNACTEC: a Chroma-key installation that mixes the images of the participating visitors into scenes of Terrassa industrial heritage. • Improvement of the existing official mNACTEC App for smartphones: a self-guided walking tour has been made available, together with direct access to El Fotocroma del mNACTEC, so pictures can be taken from an Ipad kiosk or from the visitor’s smartphone. • Launching of Egarec Video contest: a local video competition to produce videos on the most important touristic attractions of Terrassa. The videos should highlight, in an engaging manner, any aspect of mNACTEC, the cultural event Fira Modernista 2013 and/or the Industrial heritage of Terrassa. • Conceptualization of a mobile app based on augmented-reality technology: The new feature consists of a self-guided walking tour mobile app, which focuses on touring the city’s major sites, as well as some hidden gems.
During the development of the showcase, four elements have been considered as key aspects for a successful implementation:
• Testing: A test group, made up of students aged 15-16 years old and teachers from Torre del Palau High School, was the first to experience the QR code Treasure hunt of La bona vida, which also includes El Fotocroma del mNACTEC.(25 February 2013). • Co-creative participation: with the involvement of several stakeholders and over 50 students from Torre del Palau High School. • Evaluation: not only after the showcase is fully implemented, but during the whole process. • Dissemination: the results of the showcase have been disseminated through several channels at different levels (local, regional, international).
In the upcoming months, the implementation of the showcase will focus on the conceptualization and development of the new mobile app based on augmented-reality
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technology. Regarding the other features, further evaluation will be carried out, together with a wider dissemination of the results.
Cooperation with other institutions: Page| 32
Cultural heritage institutions:
Cooperation in the showcase involves public institutions, both at local and regional level, in several fields, such as cultural heritage, education and ICT.
• Department of Culture and Department of Economic Promotion and Innovation of Terrassa City Council
• Museum of Terrassa
• Polytechnic University of Catalonia
• Tobella Photographic Archive
• Historical Archive of Terrassa
Creative industries (media, ICT and others):
For the implementation and dissemination of the showcase, the museum has also created synergies with several creative industries.
• Polytechnic University of Catalonia’s ICT Department
• Fundació i2cat
• Television of Catalonia, Department of Learning projects
• Manterola
• Leitat Technological Centre
• Natalia Colors
• Audiv Produccions
• Foto a Foto
• Cubic3
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• Think3D
• Máquina de hacer nubes Page| 33 Creative youth communities and education partners:
Being the target population, the engagement of youth communities and youth-related institutions is a key factor in the development of the project.
• Torre del Palau High School
• Youth and Children Service of Terrassa’s City Council
• Government of Catalonia, Department of Education
Stakeholders’ involvement:
In addition to the direct cooperation with the organisations mentioned above, the showcase pays special attention to museum visitors. With the use of social media and other ICT solutions, their active participation is permanently encouraged. For example, when downloading a photo taken at the chroma-key installation, museum visitors are asked to give feedback through an evaluation survey. Besides, during a survey implemented in several dates (2nd, 7th and 8th December 2012 and 2nd February 2013), visitors of all age groups gave their opinion about multiple aspects of the museum (app, exhibitions, facilities, etc.) and were informed about the launching of the museum app for smartphones.
Involvement of students and other young people:
Young people play a central role in the showcase, as they are not only the audience but are strongly involved in the project in several ways: proposing concepts and content, testing results... With this purpose, mNACTEC works together with Torre del Palau High School, located in Terrassa and recognised for their best practices in the field of enhancing learning through ICT.
So far 50-60 students aged 13-16 years old have been enrolled in the project throughout the school year 2012-2013 and from a crosscutting approach in the classroom: Social Sciences, English and Technology. In the first phase through learning about the CreativeCH project and start reflecting about the cultural heritage of the town of Terrassa. This has been realized
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by organising visits of students to the museum, and through answering a questionnaire on their perceptions of the cultural heritage of the town with the project team.
Now, in the second phase, a training offer has been started that focuses on digital storytelling Page| 34 and involves the students in the development of a digital itinerary. Here the students learn about digital storytelling and develop stories about the historic and current activities at the industrial heritage facilities. However, the focus is on what the students themselves think is interesting and engaging.
The pedagogic approach is led by three consultants and teachers of Torre del Palau High School: Evaristo González (High School Principal and Social Studies Teacher), Abel Gálvez (English Teacher) and Josep Dalmau (Technology Teacher). According to Evaristo González, Torre del Palau High School principal, “the project is both an enriching experience for the students and a valuable benefit for Terrassa in terms of its local development”.
Dissemination:
The main dissemination channels and activities as yet were:
• Regular news posts on the CreativeCH project website of showcase activities that are relevant for a wider, international/European audience • Regular updates on mNACTEC social media channels (Facebook page, twitter) • Regular press releases sent to main local and regional media • 11th Fira Modernista de Terrassa (May 2013) was used to present and promote the showcase to wider regional audiences
• Seminar “Social web: new opportunities for cultural institutions” held on 8th and 9th October 2012 in Terrassa, in which around 700 cultural institutions professionals were trained in the use of social media: potential, strategies, techniques and success cases that can support in their day-to-day communication work • Presentations at local and regional events, e.g. the seminar “Science and Children” (10 November 2012), "Virtual dimension: web and app presentation to curators, teachers and tourism operators” (17 January 2012) and the science competition “Maths Olympics: The sustainable city and me” (19 May 2012)
Further dissemination will take place in the upcoming months.
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Lessons learned:
It is essential to work towards the complementarity between virtual and in-person elements. For this reason, the showcase offers a cross-sectional view, a new perspective to all Page| 35 museum exhibits, through several activities, such as visits “à la carte” with iPads and treasure hunting with smartphones and QR codes.
Moreover, the showcase has confirmed that there must be a connection between the “inside” and the “outside”, this is, the content and the context. In this particular case, it is pivotal to build coherence between the museum exhibits and the city of Terrassa.
Besides, the showcase is an innovative element but it is not isolated: the cooperation and involvement of stakeholders is important to ensure the sustainability of the new features.
In the project process feedback is fundamental. Evaluation must be taken very seriously, not only at the end, but also during the whole process of conceptualization, implementation and dissemination of showcase.
Risks and mitigation actions:
The Catalonia showcase is running very well and no critical risks have been identified; therefore no mitigation actions are required.
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4.4 Showcase 4: Banat
Responsible partner: UVT Page| 36
Locations: Villages in the Banat region, Romania
Theme:
The Banat region, delineated by historical and unique geographical characteristics, extends over three countries (Romania, Serbia and Hungary). It comprises a mosaic of cultural entities, among them Romanians, Hungarians Serbs, Roma, Germans (including Swabs), Slovaks, Czechs, Croats, Bulgarians, Jews, etc., scattered in numerous communities across villages, towns and large cities. Each community has a story to tell, a heritage to preserve and traditions to maintain. Consequently, the aims of the showcase are twofold:
• develop a mechanism of citizen involvement in building, preserving and communicating the cultural heritage • propose innovative solutions to communicate this cultural heritage taking into consideration the particular socio-cultural and political environments of the area
Context:
Currently cooperation among cultural heritage institutions and local communities is rather limited and, as a consequence, much of the enormous cultural heritage potential existing in the region is left aside. This is a great problem both concerning the need of preserving it as well as exploit it (e.g. for tourism). Therefore, the showcase focuses on methods of systematic documentation of such heritage, develops novel approaches of inclusion of citizen in preserving and exploiting the local heritage, and cooperation models among the different stakeholders, including public administrations within the Banat region (i.e. across political borders).
Focus of cooperation:
The showcase has developed several models of cooperation between regional, rural and urban public sector bodies in the Banat region, such as cultural centres, public museums or cultural heritage administrative institutions and the citizen. A particular emphasis is put on the development of cooperation models, i.e. reaching the citizen in a multi-ethnic environment,
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which crosses modern political border that segregate natural cultural areas. - More specifically, the showcase cooperation is developed around an initiative for a cultural route that provides unique encounters and experiences with local cultural heritage (e.g. traditions, Page| 37 folklore, festive events, etc.). To develop and promote the route, new tools such as Web 2.0 media and a digital storytelling approach, featuring local heritage by showcase participants, are being used.
Target population:
The showcase addresses three complementary target groups:
• Students at various regional universities • Regional developers interested to invest in cultural tourism • Local communities interested to preserve and promote their cultural heritage
Expected results:
With the implementation of the Banat showcase, the following key expected results are to be achieved at the local and regional level:
• A large amount of information regarding the living heritage and cultural diversity of the Banat region, available for all through a web access. • A strategy of cooperation between relevant stakeholders in the region. • Several inter-disciplinary research projects among students from various faculties. • Dissemination of information regarding regional cross-cultural cultural activities of the region. • Documentation and dissemination of information regarding “living heritage” of the region. • Self-valorisation of the cultural tourism potential by local communities
Degree of implementation:
The have been no deviations from the original plan. The implementation is currently in the stage of data collection, which is nearly completed, and the establishment of liaisons with relevant stakeholders. The following stage will consist in the development of technological
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applications: apps, web-based digital library, interactive maps showing the cultural diversity of the region and allowing the creation of cultural routes, etc.
Cooperation with other institutions: Page| 38
The following institutions are relevant and involved in the showcase:
• The Banat village museum (http://www.msbtimisoara.ro/) • Art Museum, Timisoara (http://www.muzeuldeartatm.ro/) • The Banat museum (http://www.muzeulbanatului.ro/) • The county museum of ethnography and border regiment (http://muzeu- caransebes.cimec.ro/) • Popular art collection Iulia Folea Troceanu (http://ghidulmuzeelor.cimec.ro/id.asp?k=598) • Cultural association “Ţara Almăjului”: http://taraalmajului.ro/contact • Online community of the citizen from Giroc and Chişoda: http://www.girocchisoda.com/contact • Memorial house "Nikolaus Lenau" (Lenauheim) • Cultural Centre “Teremia Mare
Several communities have been directly involved in the project, chosen from all the three political entities of the Banat, and completing the cultural mosaic of the region. Thus, Romanian, Serbian, Czech, German and Hungarian communities have been engaged during the project. Among the villages engaged in the showcase, the most relevant are:
Bănia, Birhau, Borlovenii Noi, Borlovenii Vechi, Bozovici, Dalboșeț, Eftimie Murgu, Gârbovăț, Lăpușnicu Mare, Moceriș, Pătaș and Prigor. A more detailed list of communities and villages to be involved can be found here: http://www.dvhh.org/banat_villages/alpha-list-a-l.htm
Stakeholders’ involvement:
The involvement of local stakeholders regards mainly the provision of material, or information about existing material with a high potential to be integrated in the final product of the showcase. At a national level, relevant museums have been contacted, in order to organise common events along the topics covered by the showcase. International stakeholders will be
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contacted once the showcase matures more, at this stage international experts in the field have been consulted in order to assure the best advancement of the showcase.
Involvement of students and other young people: Page| 39
Students have been involved through several mechanisms such as periodic workshops and roundtable discussions on CreativeCH topics at UVT departments and assignments for related studies in the fields of Cultural Anthropology, Economy, History or Media and Communications.
Students were offered to choose topics related to the project for their periodic assignments or dissertations. Students engaged in this activity include participants in cultural anthropology / folklore / ethnography courses, the media and communication departments, and Economy department.
The training offer is currently developed and focuses on innovative methods of engagement with citizen, in topics related to cultural heritage, the value of cultural heritage as an economic / social asset.
Some students have been assigned specific tasks that are very relevant for the successful implementation of the showcase:
• students of Anthopology are involved in the fieldwork of data gathering • 3 students are engaged in the development of a digital library that will serve as the base for the final product of the showcase • 1-2 students of the Computer Sciences Department, in collaboration with 2 students from the Department of Economics
Dissemination:
The showcase has organised local events focused on stimulating collaboration among local/regional organisations as well as documenting traditional events, from an ethnographic perspective, as performed by local communities.
Media content produced in the course of the project comprises image collections, documentary videos, interviews with villagers and ethnographic descriptions. Content that is
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appropriate for open public sharing is presented on social media platforms (e.g. Flickr groups, YouTube and others).
Other content that requires expert contextualisation by community members and/or cultural Page| 40 subject experts is archived and worked on at a regional museum. Both types of content are intended to be integrated in a website of the local communities and as media for a local tour that can be followed with a mobile application.
The showcase has been presented at several workshops and dissemination activities organised or co-organised by the project, such as the workshop “Industrial/cultural tourism”, held in Terrassa (Spain) in May 2013. Prof. Ion Imbrescu (University of West Timisoara) gave the presentation “Reviving rural industrial heritage - towards an economic valorization of art-craft traditions”, focusing in one of the expected results of the showcase: to develop a mechanism of citizen involvement in the preservation, communication and valorization of cultural heritage. In order to achieve this goal, the need of getting in contact with local artisans and collecting relevant information about them and their products is evident. According to Prof. Imbrescu, the art-craft production can be preserved and developed further if artisanship is “re-discovered” and promoted, through the involvement of cultural institutions and educational centers as well as support by regional governmental agencies.
Moreover, the showcase participated at several events in the Banat region, both in Romania and Serbia, such as book launchings, exhibitions and traditional events in the region. One event to be highlighted was the international conference RSAI World Congress 2012 (http://www.rsai2012.uvt.ro/).
Lessons learned:
Fieldwork has continuously improved during the implementation of the showcase and some lessons can be learned:
• Students’ engagement is a challenging task, and they have to be attracted offering them innovative research topics. • Local communities collaborate better once trust is built and informal bonds are developed.
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• From a technological perspective, simple solutions, taking into consideration social media and mobile applications are considered as most adapted to achieve the goals
of the showcase. Page| 41
Risks and mitigation actions:
The Banat showcase is running very well and no critical risks have been identified; therefore no mitigation actions are required.
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5 Training and working with students
Page| 42 The CreativeCH project team at the University of Coimbra (UoC) supports the showcase partners with advice on how to involve and train students. This advice builds on the experience UoC has been developing in the EuroMACHS European Master Programme “European Heritage, Digital Media and the Information Society” that runs since 2006.
The programme is offered at the universities of Coimbra (Portugal), which is the overall coordinator of EuroMACHS, Cologne (Germany), Graz (Austria), Salento (Italy) and Turku (Finland). Beside the academic activities in the curriculum, EuroMACHS takes a project- based approach to the development of relevant skills and abilities related to the links between heritage and technology. This fits very well with the type of activities that are carried out by the CreativeCH showcases.
5.1 Categories and types of involvement
The CreativeCH showcases involve a wide spectrum of participants and audiences including children, students, young professionals as well as other young people and the interested public in general. As a general orientation, the following categories have been used to distinguish between different groups of showcase participants:
Category Type Age range Type of engagement
[1] Children / pupils 5–12 years General involvement as users of showcase results
[2] Students – secondary 13–18 years Active involvement and training academic / high school level
[3] Students – university level 18–25 years Active involvement and training
[4] Young professionals <25 years Active involvement and training
[5] Other young people <25 years General involvement as users of showcase results
[6] General interested public All age General involvement as users of groups showcase results
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According to the CreativeCH’s Description of Work, students (school and university-level) and other young people (aged <25) are the focus of the training activities, including involvement in the development and presentation of the local showcases. It is expected that Page| 43 10-20 students and other young people are involved and trained in each showcase.
5.2 Guidelines and direct advice for training activities
The CreativeCH project team at the University of Coimbra (UoC) supports the training activities through providing training concepts, material and advice.
In the first phase of the project UoC has developed “Guidelines for Involving and Training Young People in Showcases”.
These detailed Guidelines have been documented in Deliverable 4.1 (August 2012) and have only been slightly modified since then. The Guidelines include recommendations on:
• How to use technology • Content delivery • Product Design • Project management skills
Practical advices about what to do and what to avoid in Young People Training Schemes, drawn from the experiences of working with EuroMACHS students, has been added to the general guidelines documented in Deliverable 4.1.
The Guidelines have since been formatted in the CreativeCH layout and made openly available for download from the showcases section on the CreativeCH website (http://www.creative-heritage.eu/showcases.html).
All partners can contribute additional ideas and concepts for training activities based on their own experiences in working with students and other young people. Furthermore they can ask UoC for guidance concerning specific questions that emerge during training and working with students and other young people in the showcase activities.
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5.3 Involvement of young showcase participants as yet
In the first phase of the showcase development the main focus was not on training but on Page| 44 involving people of the younger generation through surveys, workshops and other activities. As the showcase thematic focus areas and approaches differ, so do the students and other young people that already have been involved and will be engaged and trained in the next showcase activities.
Briefly summarised, the involvement as yet has been as follows [the numbers in brackets are according to the scheme presented above]:
Showcase Type of involvement Categories of participants Number of young partner as yet people involved
SRFG Questionnaire survey Category [1] to [5]: 39 involved through the and workshops on participants in the survey, survey young people’s Category [2]: students – 150 students from six perception of local secondary academic schools involved in cultural heritage schools workshops mNACTEC Questionnaire survey Category [2]: students – 50 students of the and museum visits high school Torre del Palau High School
PIN Involvement in the Category [1]: pupils of About 20 already development of primary schools, [3] involved (40-50 cultural and natural university-level students, additional expected in heritage itineraries and [4] young professionals the next months)
UVT Participation in Category [3] university-level 10-20 students and ethnographic and students, and [5] young other young people other showcase work people from local (e.g. work with local communities community members)
5.4 Participation of students on the CHIEF platform
Students and other young people have the opportunity to participate in CreativeCH through the CHIEF platform, discuss the project’s topics, share experiences, and submit project ideas to the CHIEF Awards competition.
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Most of the participants on the CHIEF in fact are students and other young people, providing valuable contributions as well as submitting interesting project ideas. Quite a number of them are working on projects in the context of the EuroMACHS programme; however, there are Page| 45 also contributions by many others, especially from Romania.
5.5 Internships for students
UoC has also offered to organise the participation of EuroMACHS students in the development of the showcases. EuroMACHS students can apply for internships at the showcase partners based on an ERASMUS grant.
This will be beneficial in several respects: the students can have a valuable project-focused internship, for local students they are “role models” in developing a career in culture/heritage and new media/ICT, and the partners will have some additional support in the development of their showcases.
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6 Planned next steps
Page| 46 The sections below describe the planned next steps of the showcases with regard to both the European level coordination (joint activities) and the forthcoming activities on the local level.
6.1 European level coordination: joint activities
In this strand of activities (Task 4.1), the three main activities will be continued:
Discussion of common themes:
The common themes have been discussed in the context of the project meetings and workshops, in the CHIEF forum and in direct communication among the partners. This activity will be continued and key results included in the project’s Handbook and Toolkit (December 2013, within Task 3.2).
Common approaches for involving and training students:
As described in Chapter 5, “Guidelines for Involving and Training Young People in Showcases” have already been made publicly available in the showcases section of the CreativeCH website (http://www.creative-heritage.eu/showcases.html). The partners are using these Guidelines in their showcases and will provide lessons learned from their application, which will allow for an update the Guidelines.
Joint presentation of showcases at international events:
The showcases have already been presented at international events, mainly in the context of the CreativeCH series of workshops, and this activity will be continued until end of project. Moreover some major events have been proposed by partners where additional presentations could be organised together with other project activities (e.g. meetings with members of the peer-learning network). For example, this includes the Digital Heritage Conference in Marseille, France (28/10-01/11.2013) and the Mediterranean Exchange of Archaeological Tourism in Paestum, Italy (14-17/11/2013).
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Other potential Joint Actions
Partners have also suggested some additional joint actions activities, which include: Page| 47 Suggestion by PIN:
Although much depending on local cultural aspects, which are uncommon also in other Italian regions, as the presence of a capillary network of local museums and small archaeological sites, the software developed by PIN could be easily adapted to other situations like: guide to a network of museums, and to each one of them (Catalonia, mNACTEC); presenting villages and their customs in the Banat (UVT); and possibly more. The adaptation would require some funding to customize the software and to provide app content (images, video…). In case of a joint action, the event component of the Tuscany showcase should be adapted, and probably substantially modified, according to the specific features considered in each showcase.
Suggestion by SRFG:
A workshop or Spring/Summer Academy of each workshop in 2014 that brings together students from all four showcases with international experts and practitioners in cultural heritage and new technologies.
Suggestion by mNACTEC:
Turning el Fotocroma del mNACTEC into a Joint action. Currently, all pictures available refer to mNACTEC, industrial heritage and/or Terrassa. mNACTEC suggests that the other three local showcase provide the museum with a selection of photos that can suit this new feature, so visitors could “travel” to the other local showcases, which include very appealing and photogenic items (Etruscan chariot, World Heritage sites, traditional costumes…). The activity would be concentrated in Terrassa, but it would still be a joint action, being all partners involved and giving coherence to all local showcases under the same activity. The adaptation would require some funding to add the new photos to the software, and to collect and prepare images, but it is a small budget.
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Suggestion by UVT:
Development of shared methods of collecting field data and methods of citizen engagement in the showcases, exchange of students and staff for sharing information and expertise, link Page| 48 technological products of showcases.
These proposed actions are currently discussed among the project partners. Suggestions that find interest by all showcase partners will be evaluated with regard to fit with the DoW, costs and potential impact. The same applies to additional suggestions that might be made during the next months. Thus the suggestions above are tentative and final decisions about these and additional suggestions is expected in autumn 2013.
6.2 Local showcase activities
The main lines of activities on the local level are the launch of the web and mobile applications of the showcases and local/regional public events. Both will start in the last quarter of 2013. Furthermore the partners currently are looking for national events where the showcases and their results can be presented to a wider audience.
Launch of the showcase applications:
Each showcase is developing a media/ICT application, focused on local/regional tours or routes, as core focus of the local cooperation. mNACTEC, PIN and SRFG each with local partners have developed Web and mobile apps, while UVT intends to use different online platforms (including, e.g., social media) to present local community heritage. The partners are currently working on additional content and technical features of the applications.
Local/regional public events:
The first larger local/regional public events are tied to the launch of the showcase applications which are the most interesting results for the wider public. The media campaigns for these events are being prepared in parallel to the finalization of the applications. The roll- out will start as soon as the details of the events are agreed and planned together with the local/regional cooperation partners.
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National events:
In addition to the activities above, the partners currently are trying to identify national events where the showcases and their results can be presented to a wider audience. These events Page| 49 should be after the first local/regional presentations, hence in spring 2014 and thereafter.
Some partners have already identified potential events. Typically these are academic events which are held annually and first contacts with the organisers have been established. On other events which might fit better for the presentation of the showcases, little or no information is available at present. In short, this activity is on-going and the most appropriate events will most likely surface in autumn 2013 and then the participation of the showcases organised with the organisers of the events.
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7 Appendices: Detailed description of local showcase activities Page| 50
7.1 Showcase 1: Tuscany
7.1.1 Showcase dissemination materials
To promote the showcase, various materials have been prepared and distributed. They are all in Italian as it was considered that publishing in two languages would have had an excessive cost. Furthermore, events took place in Italian only, so were less attractive for a public of foreign visitors.
The produced material consisted in:
• A general poster of the Maremma events (800 copies)
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• A four-page brochure with the detailed program of the events and links to the Tour Books (10.000 copies)
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• Three bookmarks advertising the Tour Books (1500 copies)
The poster and the program brochure have been distributed in a large number of copies in the relevant area before the events. The bookmarks are currently in distribution in selected places as the local museums, the ticket offices of the archaeological sites, tourism offices and so on.
The poster and the program have been published on local and national newspapers the day before the advertised events.
7.1.2 Showcase online presence
Following the guidelines provided by MFG, in charge of the dissemination of the project, the Tuscan showcase has published a brief description of the showcases as well as posted news on activities and outcomes that are relevant to wider, international audience. Currently, the
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showcase description is available in both English and Italian, while the news are published in English.
Information in Italian of the CreativeCH project, the Tuscany showcase and the mobile apps Page| 52 is available at Vast lab website (http://vast-lab.org/creativech_apps).
7.1.3 Showcase mobile applications
While the events aimed at raising the awareness about the sites and promoting the visits, a more durable support is provided by the mobile guides developed in the showcase and presented/tested during the events.
Each application is independent from the others, but all have the same look-and-feel, interface and organization. They are called Tour Book or in short ‘tb’ to underline the character of useful tool for the visit. Available for free download, they have been developed so far for the Apple iOS platform, and are available for the iPhone, iPad and iPad mini.
The icons used for the apps evidence their archaeological character: a censer for Carmignano, an Etruscan mirror for Roselle, and an Etruscan helm for Vetulonia. All the artefacts were found in the nearby territories.
The Tour Book icons for Carmignano, Roselle and Vetulonia
An important feature of the apps is that once they have been downloaded, no more Internet connection is required for use. This feature is almost compulsory, because in most of the sites no mobile connection is available; furthermore, it avoids any connection cost, especially the high ones in case of roaming.
The apps use GPS to help visitors in locating their position. As alternate solution, QR codes are being placed near points of interest; scanning them links to the app description.
So far, the apps are available in Italian and English.
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Texts have been supervised by competent scholars and are scientifically correct. They have been reviewed for ease of comprehension by the general public, so technical jargon – so frequent in museum labels and panels – is carefully avoided. The applications are rich in Page| 53 visual content, with images, 3D reconstructions and videos. Photos show details that usually cannot be seen or are taken from unusual points of view.
The current version of the apps is still under review and a major revision will take place in autumn, after feedback from users and stakeholders is collected. There are minor differences among them, either depending on the different nature of the sites, or possible functionalities subject to evaluation, which will be implemented in the others if they are deemed useful.
The following diagram illustrates how the Carmignano app works.
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Here are some screenshots of the Carmignano app.
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The splash screen with credits. The home page
One of the proposed itineraries of visit. Its length, the The detailed map of the chosen itinerary with the time required and difficulty are shown. On the right markers of the Points Of Interest (POI) hand, the scrollable list of all itineraries.
The altimetry of the chosen itinerary The list of all the POIs of the itinerary
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Choosing a POI on the map Facilities along the itinerary: hotels, apartments and restaurants (also available for the whole park from the cover page)
A POI description One of the pictures of the POI photogallery
The Roselle and Vetulonia Tour Books are very similar in structure and simpler because they have only one itinerary. On the other hand they are richer in information about each POI, here more interesting than in the Carmignano case.
7.1.4 Replicas with educational purposes
During the events, and in general for educational activities, replicas of the archaeological finds are used. For terra cotta objects, it is usually convenient to make them by hand, approximately copying the shape and size of the real objects. The same approach was followed in the showcase for amphorae and small vases carried by the chariot. The replicas will then be used for educational activities in the museum.
Indicatively a large set of such objects costs about 2000 €, mostly due to the cooking setup and to the work of a competent vase maker.
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Hand making is much more difficult for metal objects like those made in bronze. In this case it is necessary to prepare a clay model, make a mould from it, fill it with wax and pour fused bronze inside. It is a lengthy and expensive procedure because it requires using a foundry. Page| 56
For the showcase, it was decided to experiment fast prototyping on some small bronze objects, two small votive statues (10 cm high), a razor and other small objects.
The selected objects were scanned at the Grosseto museum using a Next-Engine scanner. The models were post-processed and were prepared for fast prototyping. Two different 3D printers were tested: an expensive one owned by another laboratory at PIN and a cheap one kindly lent by the CNR-ISTI laboratory in Pisa. The replicas were produced in resin of a neutral colour. They were then polished and painted by hand, using an alcohol-based bronze paint. The results are shown below. For practical use, the expensive ones (about 50€ each) have no definite advantage on the cheap ones (6€ each), although they show many more fine details and a smoother surface. But, for didactics, the inexpensive objects serve very well their purpose. A preliminary evaluation of the two methods will be published in a forthcoming paper1. It is planned to make more experiments and get a feedback from stakeholders about the feasibility of this methodology for different purposes.
Replicas of some small bronze artefacts from the Grosseto museum
1 P. Ronzino, N. Amico and F. Niccolucci Physical replicas in archaeology: performance evaluation of 3D printers. Submitted to DH2013.
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7.1.5 Workshops with students / young people
EVA Florence (9-11 May 2012) Page| 57 Eva Florence is part of a series of international interdisciplinary conferences focused the application of information technology to the cultural and especially the visual arts field. In this framework, PIN conducted a workshop on the showcase with the students of “Master in Territorial Marketing”. Students reached: 20
7.1.6 Workshops with cultural heritage and other organisations
Michael Culture Workshop: Innovative Services for Tourism (20 March 2013)
The CreativeCH project was presented, at the Biblioteca Nazionale Centrale (Rome) to professionals from the Cultural heritage and tourism fields, new technologies and innovative services; people reached: 40.
Industrie Creative: il ruolo della cultura e dell'innovazione in tempo di crisi (12 July 2012)
The Forum Fondazione Industria e Cultura, organized by Fondazione Industria e Cultura and held in Rome, was a good opportunity to present the CreativeCH project to economists, local politicians, industrial, cultural and academic sector; people reached: 25.
VAST 2011 conference (18-21 October 2011)
CreativeCH was presented to archaeologists, IT specialists and CH professionals in Prato; people reached: 80.
7.1.7 The showcase design and preparation
Although PIN has a considerable expertise in working on the dissemination of archaeology using information technology, it was decided since the very beginning of the project to involve in the showcase activities a representative of local archaeological museums, the Association of Archaeological Museums of Tuscany (AMAT). Dr Marcello Lotti, a retired civil servant currently acting as secretary of AMAT, was hired to work part-time at PIN (all
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positions at AMAT are not paid). The initial showcase design decision chose – not unexpectedly – the Etruscans as archaeological theme and selected two areas for action.
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Locations of ‘Etruscan’ museums and sites in Tuscany (blue spots) and those chosen for the showcase (red spots)
As shown in the map, besides a handful of internal settlements, there are two main areas with a strong presence of Etruscan remains: the coast and the valleys of the rivers Arno and Tevere. ‘Etruscan’ archaeological museums naturally concentrate in these areas. More recent work has also discovered traces of a trail over the Apennines, linking the Arno valley to the centres in present-time Emilia, so one of the activities has taken place in this area, on the Archaeological Park of Carmignano. This location is also interesting as representative of wide-area destinations where cultural tourism easily combines with hiking and cycling. Among the remaining Etruscan areas, two locations on the Maremma (Southern Tuscany) coast, Vetulonia and Roselle, were chosen as representative of situations where sea-and- sun tourism does not easily combine with culture. In all the locations, an archaeological museum and one or more archaeological sites/monuments are present.
As regards showcase content, for Carmignano the focus concerns hiking and biking in the park, which extends in a hilly region covered with forests and with points of interest scattered in the area. The Park Centre already organizes visits and treks, so the showcase should support on-going activities.
For Vetulonia and Roselle the situation is different. Both are placed in the hinterland of an area of intense summer tourism, but are not capable to attract visits from the coast. In these cases, it was assumed to be necessary raising people awareness about the existence of the
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sites and the associated museums, and to support the visits to them. Vetulonia is a village on a hill at 25 km from Castiglione della Pescaia, an important marine resort on the Tyrrhenian
Sea. The village hosts the museum and the ruins are within walking distance from it. For Page| 59 Roselle, the archaeological site is located some 10 km away from the corresponding museum, in Grosseto, the main town and administrative centre of the province. Under many regards, the situations are similar, with one difference: a visitor to Vetulonia is likely to visit the museum and then walk to the site; a visitor of the Grosseto museum needs to take the car and move to Roselle. Vetulonia has about 10.000 visitors per year, Roselle twice as much, both with a peak in the summer. Half of the visits are by students of local schools, according to the percentage (50%) of free tickets issued at Roselle (Vetulonia has free admittance).
At Etruscan times, the two towns were active and rich trade centres between the coast and the interior of Tuscany, towards the rich Arno valley, being placed on the shore of the lake Prile, an ancient lake no more existing today, and at the end of the valley of the Ombrone and Bruna rivers, good landing points on the Tyrrhenian Sea and easy access points to the interior. The lake was progressively filled by the deposits of the river Ombrone and became marshes until recent reclamation.
To stimulate the desired transfer of tourists from the coast to the interior, for each site it was decided to re-enact a trade trip from the landing place on the coast, likely placed at the mouth of a river, to the town. The trip would take place on a chariot, reconstructed basing on images found in Etruscan tombs, carrying replicas of the artefacts present in the local museums. Further to the re-enactment events, a permanent support to site visits would also have been created.
As concerns timing, Summer 2013 was chosen for implementation, including the events in the yearly July festival “Le Notti dell’Archeologia” (The Archaeology Nights), a series of events and night openings of archaeological museums and sites launched by AMAT in the year 2001 and currently sponsored by Regione Toscana.
7.1.8 Setting up the showcase cooperation
After completing the initial showcase idea in winter 2011/2012, contacts were undertaken with the directors of the local museums involved in the showcase. For Carmignano, work started after the 2012 summer, collecting the material for a mobile application aimed at
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guiding tourists in the Park. After securing the agreement of the local museum and of the municipality, the development of the application begun, postponing the survey of the area and the collection of photos and other visual material due to heavy weather condition, which Page| 60 lasted until April 2013.
For the Maremma sites, contacts with local museums were undertaken in summer 2012 to organize the events. For the reconstruction of the chariot, a local association was contacted, Archaeoworld, through its leader Riccardo Chiessa. Chiessa is a well-known experimental archaeologist who leads this association of young professionals, organizing sessions of archaeological experiences for schools in his place, a farm in the Grosseto hinterland called ‘Gli Albori’ (The Dawning), where he has reconstructed a prehistoric village. He and his young collaborators teach children in making vases, lighting the fire with flint and steel, making bows and arrows and so on.
The director of the Grosseto museum Maria Grazia Celuzza was engaged to provide scientific assistance for the chariot reconstruction. Also the director of the Vetulonia Museum, Simona Rafanelli came on board to assist on Vetulonia. Some surveys of possible locations for the events took place in summer 2012.
In a meeting on 7 September 2012 attended by Franco Niccolucci, CreativeCH project coordinator and leader of PIN’s activities, Marcello Lotti, Riccardo Chiessa and Maria Grazia Celuzza the main features of the events, the overall structure and appearance of the chariot and the replica trade goods, and the local collaborations were decided.
For the replicas, it was decided to try the production of small items using 3D scanning and fast prototyping. Consequently, a data capture campaign at the Grosseto museum started in October, to generate the 3D models necessary for the production of the replicas.
Winter 2012 was characterized in Maremma by heavy rains and a disastrous flood in November, which did not affect the archaeological sites, placed on hills, but made difficult accessing the area for a long time. However, this period was used to fine-tune the event program and to finalize the 3D data capture in Grosseto. 3D models were captured but to use them the authorization of MIBAC was still necessary.
In April 2013 the final draft program of the events was ready to be discussed at local and regional level, firstly with the regional offices of MIBAC to secure the indispensable
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permissions. They replied with an enthusiasm much beyond any expectation. A number of meetings were held with the Maremma bodies, local government and associations, to involve them in the showcase preparation. These meetings continued in May and June. Page| 61
In the meanwhile, the preparation of the mobile application for Carmignano continued in collaboration with the local municipality and the archaeological museum. The Carmignano app, ready in early June 2013, was used as a prototype for the two other applications.
The list below summarizes all the institutions involved in the showcase and the respective contributions.
Name Short Role in the Number of Number description collaboration people of young involved involved Ministero per i beni e le Regional Activities 3 district attività culturali (MIBAC), office of approval. officers Soprintendenza per i Beni MIBAC Scientific 1 officer Archeologici della Toscana support. 1 Provision of photographer visual material 5 guards (photos, videos, etc.) and texts for the apps. Concession of free access to Roselle. Regione Toscana, Department Activities NA Assessorato Cultura, of the approval. Turismo e Commercio regional Insertion of the government showcase events in the Festival “Le Notti dell’Archeologi a”
Parco Regionale della Regional Hosting part of 1 guide to Maremma park and the Roselle the park farm event (Sunday 21/7 morning).
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Name Short Role in the Number of Number description collaboration people of young involved involved Provincia di Grosseto Province Overall support 1 officer Page| 62 authority for the liaisoning Maremma with local events. Lunch companies offered on 21/7 and institutions. Comune di Carmignano Municipality Support for the 2: Mayor and of Carmignano councillor for Carmignano part. culture Dissemination. Museo di Artimino Local Material (texts, 2 (Carmignano) archaeologic images) for the al museum apps. Comune di Grosseto Municipality Support for the 10: press - where events officer, local Roselle and concerning the policemen its museum city. escorting the are placed Dissemination chariot, other and press personnel conference. Comune di Castiglione Municipality Support for the 4 local 1 della Pescaia where Vetulonia policemen (Councillo Vetulonia events. escorting the r for and its chariot culture) museum are placed
Museo Archeologico e Local Support for the 5: museum d'Arte della Maremma – archaeologic archaeological director and Grosseto al museum material. curators Support for local events. Scientific supervision of the chariot reconstruction.
Museo Civico Archeologico Local Support for the 2: museum "Isidoro Falchi" – Vetulonia archaeologic archaeological director and al museum material. curator Support for local events.
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Name Short Role in the Number of Number description collaboration people of young involved involved RadioSPIN Prato Promotion of 4 4 Page| 63 University the event and Internet live reports Radio made during it by the students
Cantina Antinori Le Mortelle Local winery Offer of wine 3: director tasting and and other snacks during personnel the Vetulonia event.
Associazione culturale Association Archaeological 4 3 Archeoworld for activities during archaeologist experimental the events. s archaeology Chariot reconstruction.
Associazione culturale Local Overall 1 Archeologica Isidoro Falchi association support. to promote Organization of Vetulonia the Etruscan dinner in Vetulonia (13/7)
Associazione di Association Overall support 10 10 Promozione Sociale of young and promotion "L'Albero delle Idee" promoting of the ecological Castiglione activities in part of the Castiglione Vetulonia event. Distribution of programs.
Associazione culturale Association Guided visit of 3 3 Progetto Archeologico of the Spolverino Alberese archaeologist excavation http://www.progettoalberes s excavating (20/7). e.it the Spolverino site
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Name Short Role in the Number of Number description collaboration people of young involved involved Associazione culturale Association Guided visits of 4 4 Page| 64 Nesso, Archeologia, Natura of young Vetulonia e Turismo Culturale ecological excavation and archaeologic al guides
Cavallo Natura di Claudio Riding centre Provision of 2 Catani horses for the chariot. Driving the chariot during the events.
Centro Ippico La Bandita Riding centre Promotion of 1 the Castiglione activities
Pro-loco Alborensis Association Overall support 4 2 for the and promotion. promotion of Assistance and the Alberese guiding during village the visit to (Roselle Alberese event) (20/7).
Archeologia Narrante Group Theatrical 4 performing events in on Vetulonia and archaeologic Roselle al subjects
Compagnia teatrale Teatro Local drama Theatrical 4 Studio di Grosseto company events in the Vetulonia archaeological site
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The table below summarizes the participation of young people in the overall showcase preparation and implementation. Page| 65 Institution Activity No. of young involved
PIN Showcase preparation: supervision, 2 PhD students (digital heritage) contacts, fieldwork, photos, 3D models, app development, etc. 2 MA students (photography)
PIN Workshop on showcase design and 20 students of Master in evaluation Territorial Marketing
RadioSPIN Dissemination 4 students working in the radio
Archaeoworld Field activities during the event: re- 3 young archaeologists enactment and experimental performing as Etruscans archaeology
L’albero delle Event preparation and dissemination 10 young people promoting the idee events in Castiglione
Progetto Guided visit to the Spolverino 3 young archaeologists (1 PhD Archeologico excavation and lecture student) Alberese
Nesso Guided visits to the Vetulonia 4 young archaeologists excavation
Total 48
Among the attendees at the events, of the total estimated attendance of about 900-950 persons, as shown by the pictures taken during the events it is estimated that the young were between 15% and 20%, that is 150-200 young visitors.
7.1.9 The events
As regards Carmignano, the event consisted in a guided visit to two archaeological monuments availing of the CREATIVE app. It took place on Saturday 6 July.
In Maremma the events took place on two weekends in July 2013, i.e. on 13 and 14 July in Castiglione della Pescaia/Vetulonia and on 20 and 21 July in Grosseto/Roselle.
The event program was similar for both. The activity started on Saturday morning, with the chariot placed near the sea loading the goods to trade. There was an explanation of the story by an archaeologist and then the chariot moved. The performance then moved to another
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location, where other activities were planned. Lunch was usually at some local country farm, with tasting of local products and visit to the farm. The showcase restarted later in the evening, with guided visits to the museum and experimental archaeology activities. The day Page| 66 was closed by a theatrical performance.
Sunday afternoon was dedicated to the excavations, with guided visits and another performance.
All short transfers were made walking after the chariot, which also appeared in the main towns to call the people’s attention on the event.
The detailed program of the events follows.
CARMIGNANO
Saturday 6 July
9:30 to 12:30: Guided visits to the archaeological sites of Poggio Renzo and Pietramarina, using the app developed by the CreativeCH project. The itinerary includes a two-hour cross-country walk.
CASTIGLIONE DELLA PESCAIA – VETULONIA
Saturday 13 July
9:30: Harbour of Castiglione della Pescaia. Loading the chariot with trade goods and event presentation. Departure of the chariot to Vetulonia.
13:00: Arrival of the chariot at the farm Le Mortelle, loc. Ampio. Lunch. Guided tours of the cellars.
17:30: Arrival of the chariot at the archaeological area of Poggiarello Renzetti at Vetulonia – Guided visit of the site.
19:00: Vetluna square, Vetulonia – Theatrical performance “From Achilles’ shield to Roman Tabernae”.
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20:30: Etruscan Dinner organized by Associazione culturale archeologica Isidoro Falchi (by reservation only).
Page| 67 Sunday 14 July
From 15:00 to 19:00: Guided visits to the archaeological sites and the Vetulonia museum.
From 17:00 to 19:00: Experimental archaeology at the archaeological site.
18:00 Archeological area of Poggiarello Renzetti. Theatrical performance “Peace” from
Aristophanes.
20:00: Inauguration of the exhibition “Vetulonia, Capua, Pontecagnano. ‘Parallel lives’ of three Etruscan cities”.
GROSSETO – ROSELLE
Saturday 20 July
9:30: Departure of the chariot from the Parco regionale della Maremma (loc. Spolverino - Alberese): Project presentation and guided visit to the excavation of the harbour. The sito Spolverino site may be accessed by coach (departure from Spergolaia at 9:00) by canoe on the Ombrone river (departure from loc. La Barca), by bycicle, or walking (bus from Alberese to Spergolaia).
11:00: Arrival the farm Azienda Regionale Agricola dell’Alberese – Loc. Spergolaia.
From 11:00 to 13:00: Activities of experimental archaeology.
12:00: Presentation of other on-going archaeological excavations in the area.
13:00: Lunch with local typical products.
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From 11:00 to 15:00: Guided visits to the “Saddlery room” and to the Lorena Granary. On demand, Ecological tour and Work with the ‘butteri’2.
Page| 68 18:00: Departure of the chariot from Porta Vecchia in Grosseto and arrival to Baccarini square (Museo Archeologico e d’Arte della Maremma) passing through Grosseto city centre.
From 18:00 to 20:00: Guided visits to the archaeological museum.
19:00: Baccarini square, Grosseto. Theatrical performance “Arianna, the hero and the Cyclops”
Sunday 21 July
17:00: Arrival of the chariot at the archaeological site of Roselle.
From 17:00 to 19:00: Guided visits to the Roselle site. Experimental archaeology.
18:30: Roselle. Theatrical performance “Duels of weapons, of love and of cunning”.
Outcomes of the events and participation
All the events were very successful and took place as planned.
In Carmignano there were about 20 people. This was probably due to the very hot day that discouraged participants from a two-hour walk. However, the app was very well received and commented.
In Vetulonia, some 40 participated in the Saturday morning events. The evening of Saturday was attended by some 100 people, several of which attended only part of the activities, moving away for dinner or arriving later to assist to the performance only. The maximum number of attendees was during the performance, with an audience of some 70. On Sunday, the overall number of visitors was of about 300, most of which remained all the time. Actually, the average yearly number of visitors for the Vetulonia site is 9000 including
2 The ‘butteri’ are local horse-mounted cattle herders, working in the same way as cowboys. In the Maremma area, in the day herds are left free to graze in the open range, but are accompanied to the cowshed every night. This way of handling cattle is unique in Italy.
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schools, i.e. with a daily average of 30 persons per day in the summer and 10 in the winter (not considering school classes).
In Grosseto and Roselle there were some 80 attendees on Saturday morning and 100 in the Page| 69 evening. On Sunday, Roselle was visited by about 350 people, as documented by free entrance tickets. The average number of daily visits to Roselle is 50 in the summer and 20 in the winter, schools excluded.
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The following pictures document some moments of the four days in Vetulonia and Roselle.
Page| 70
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Crowds of visitors on Sunday in Vetulonia An actor performing Aristophanes’ Peace
Page| 71
Guided visit of the Spolverino site The theatrical performance in Vetulonia
Some rest after the visit of Roselle A very young Etruscan re-enacter
Young vase-makers Admiring replicas of Etruscan artefacts
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7.1.10 Press references
The events were advertised in three press conferences. The first one, organized by Regione Page| 72 Toscana, took place on 27 June 2013 and concerned the general presentation of “Le Notti dell’Archeologia”. Within the general presentation, the CreativeCH events were also presented and had some echo in the press. A second press conference was held at PIN on 5 July 2013 and concerned the CreativeCH project, the overall showcase program and the mobile apps, the Tour Books. The third press conference was held in Grosseto on 11 July and concerned the specific Maremma events program. Finally, the showcase was presented via Internet and was shared/re-twitted.
The following list includes all the articles published by the press concerning the showcase.
N. Name of the Publication Title Category journal, web date site, etc.
1 Archeo NA Archeologia al chiaro di Online journal, luna magazine, blog
2 Musei di Maremma NA Estate al Museo. Da luglio Web Page – news a settembre nei musei di (Museums, Local Maremma Government)
3 Parco-maremma.it NA Iniziative ed eventi: le Web Page – news antiche vie del commercio (Museums, Local etrusco Government)
4 RadioNostalgia NA Per tutto il mese notti Radio, Tv Toscana dell'archeologia in 90 comuni della Toscana
5 Cuore Sannita NA Le notti dell'archeologia Online journal, 2013 magazine, blog
6 Turismo in NA Le notti dell'archeologia, Web Page – news Toscana. GR Grosseto (Tourism)
7 Turismo in NA Le notti dell'archeologia, Web Page – news Toscana. PO Prato (Tourism)
8 Italian Ministry of 14/06/13 Le notti dell'archeologia Web Page – news Culture 2013. Aperture (Museums, Local straordinarie serali ed Government) eventi in musei, aree e parchi archeologici della Toscana
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N. Name of the Publication Title Category journal, web date site, etc.
9 Regione Toscana 20/06/13 Le notti dell'archeologia Web Page – news Page| 73 Cultura 2013 (1-31 luglio) (Museums, Local Government)
10 Firenze made in 24/06/13 Le notti dell'archeologia Online journal, Tuscany 2013: dal primo al 31 luglio magazine, blog più di 250 eventi in tutta la Toscana
11 GoNews.it 27/06/13 "Le antiche vie del Online journal, commercio etrusco": magazine, blog Ricostruzione di un viaggio d'affari di altri tempi.
12 GoNews.it 27/06/13 Notti dell'archeologia: 250 Online journal, eventi in tutta la Toscana. magazine, blog Maremma e Massacciuccoli protagoniste fra etruschi e romani
13 Il Reporter.it 27/06/13 Tornano le notti Online journal, dell'archeologia: 250 eventi magazine, blog in musei e non solo.
14 Toscana Notizie 27/06/13 Un luglio di eventi nei Online journal, musei toscani con le notti magazine, blog dell'archeologia
15 Internews tuscany 27/06/13 Vetrina Toscana nelle notti Radio, Tv (youtube) dell'archeologia
16 ToscanaTv 27/06/13 Tredicesima edizione delle Radio, Tv notti dell'archeologia
17 Il Tirreno 28/06/13 Le notti dell'archeologia Regional sulle tracce degli etruschi newspaper
18 Il Tirreno 28/06/13 In viaggio su un carro con Regional gli etruschi. Rievocazioni, newspaper passeggiate e 250 eventi sulle strade della storia
19 La Nazione 28/06/13 Notti dell'archeologia. National newspaper Tesori sotto le stelle
20 La Nazione 28/06/13 Notti dell'archeologia. National newspaper Numeri da record per emozioni antiche.
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N. Name of the Publication Title Category journal, web date site, etc.
21 Firenze made in 28/06/13 Tutto lo splendore Online journal, Page| 74 Tuscany dell'antichità dal 1 al 31 magazine, blog luglio.
22 Arte e Arti 01/07/13 Le notti dell'archeologia Online journal, Magazine 2013 magazine, blog
23 ObiettivoTre 01/07/13 Toscana. Le notti Online journal, informazione dell'archeologia 2013 magazine, blog toscana
24 Curiosità di Firenze 02/07/13 Le notti dell'archeologia Online journal, 2013 (1-31 luglio)- aperture magazine, blog straordinarie serali ed eventi in musei, aree e parchi archeologici della Toscana
25 Emozioni a Colori 02/07/13 Per tutto il mese notti Online journal, dell'archeologia in 90 magazine, blog comuni della Toscana
26 Il Tirreno 02/07/13 Saranno notti magiche Regional seguendo le tracce di newspaper etruschi e romani
27 StampToscana. 02/07/13 Tornano le notti Online journal, The news dell'archeologia magazine, blog community in Tuscany
28 EduMusei 02/07/13 Le notti dell'archeologia Web Page – news 2013 (Museums, Local Government)
29 PIN Scrl 02/07/13 Le antiche vie del Web Page – news commercio etrusco- Le (Museums, Local notti dell'archeologia Government)
30 Radio Tre 02/07/13 Archeofest e le notti Radio, Tv dell'archeologia in Toscana
31 Turismo in 02/07/13 Eventi: le notti Web Page – news Toscana.it dell'archeologia (Tourism)
32 Maremma Toscana 03/07/13 le notti dell'archeologia in FB page (Tourism) (profilo fb) Maremma. Da non perdere!
33 Il Tirreno 05/07/13 I siti archeologici si visitano Regional con l'applicazione per newspaper l'iPhone e l’iPad
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N. Name of the Publication Title Category journal, web date site, etc.
34 Città di Grosseto 05/07/13 Program FB page Page| 75 Assessorato alla (Museums, Local Cultura Government)
35 Io Amo la 05/07/13 Dal 13 luglio: le notti FB page (Tourism) Maremma dell'archeologia
36 Castiglione della 05/07/13 Program Web Page – news Pescaia (Museums, Local Government)
37 Centro giovani 05/07/13 Program Web Page – news Grosseto (Museums, Local Government)
38 I love Castiglione 05/07/13 Program FB page (Tourism)
39 ViviGrosseto 05/07/13 Program FB page (Tourism)
40 TV Prato 05/07/13 News Radio, Tv
41 Il Tirreno 06/07/13 I siti archeologici si visitano Regional con iPhone e iPad newspaper
42 Museo 08/07/13 Program FB page archeologico e (Museums, Local d'arte della Government) Maremma
43 Maremma 08/07/13 Program FB page (Tourism)
44 ViviGrosseto 08/07/13 Le notti dell'archeologia Web Page – news (Tourism)
45 Turismo in 09/07/13 Eventi: Le antiche vie del Web Page – news Maremma.it commercio Etrusco (Tourism)
46 SotterraneiDi Roma 10/07/13 Le antiche vie del Online journal, commercio etrusco: magazine, blog ricostruzione di un viaggio d'affari d'altri tempi
47 Firenze onLine 11/07/13 Le antiche vie del Online journal, commercio etrusco: magazine, blog Roselle e Vetulonia
48 Grosseto Notizie 11/07/13 Ricostruire in formato Online journal, digitale le vie del magazine, blog commercio etrusco di Roselle e Vetulonia
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N. Name of the Publication Title Category journal, web date site, etc.
49 Urban Post. Arte 11/07/13 Le notti dell'archeologia Online journal, Page| 76 Toscana 2013: eventi dal 1 magazine, blog al 31 luglio.
50 Comune di 11/07/13 Le antiche vie del Web Page – news Grosseto commercio etrusco: (Museums, Local Roselle e Vetulonia Government)
51 Il Tirreno 12/07/13 Un carro ripercorre le vie Regional etrusche del commercio newspaper
52 Il Tirreno 12/07/13 Campania-Toscana, la Regional civiltà etrusca spende a newspaper Vetulonia
53 Corriere di 12/07/13 Il fascino del teatro nelle Regional Maremma rovine newspaper
54 Il Tirreno 12/07/13 Un carro ripercorre le vie Regional etrusche del commercio newspaper
55 La Repubblica 12/07/13 Le notti dell'archeologia – National newspaper Le antiche vie del commercio etrusco (Program)
56 Agriturismo Val di 12/07/13 Program FB page (Hotels, Nappo B&B)
57 Agora Magazine 13/07/13 Grosseto/ Le antiche vie Online journal, del commercio etrusco: magazine, blog Roselle e Vetulonia
58 Archeomolise 13/07/13 Le antiche vie del Online journal, commercio etrusco magazine, blog
59 Il Tirreno 14/07/13 Notti dell'archeologia 2013 Regional (Program) newspaper
60 Agriturismo Casetta 15/07/13 Program FB page (Hotels, Tartuchino B&B)
61 Agriturismo il 15/07/13 Program FB page (Hotels, Laghetto B&B)
62 Locanda Ilune 15/07/13 Program FB page (Hotels, B&B)
63 Citta di Grosseto 15/07/13 Le notti dell'archeologia. Le FB page Assessorato alla antiche vie del commercio (Museums, Local Cultura etrusco Government)
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N. Name of the Publication Title Category journal, web date site, etc.
64 Maremmans profilo 15/07/13 Program FB page (Tourism) Page| 77 fb)
65 Guadalupe Resort 16/07/13 Le notti dell'archeologia FB page (Hotels, nella Maremma: Le antiche B&B) vie del commercio etrusco
66 Telemaremma/TV9 17/07/13 News Radio, Tv
67 Grosseto Notizie 18/07/13 Program Online journal, magazine, blog
68 Agriturismo il 18/07/13 Program FB page (Hotels, Laghetto B&B)
69 freenews.it 19/07/13 Il carro etrusco arriva al Online journal, museo archeologico di magazine, blog Grosseto
70 Grosseto Notizie 19/07/13 "Notti Online journal, dell'archeologia":sabato magazine, blog arriva a Grosseto il carro etrusco che solcava le vie del commercio
71 Grosseto oggi.net 19/07/13 Un carro etrusco esposto al Online journal, museo archeologico di magazine, blog Grosseto per "Le notti dell'archeologia"
72 Il Giunco 19/07/13 Con le notti dell'archeologia Online journal, arriva al museo di Grosseto magazine, blog il carro etrusco
73 La Repubblica 19/07/13 Le notti dell'archeologia. Le National newspaper antiche vie del commercio etrusco. Locandina
74 Liquida 19/07/13 Con le notti dell'archeologia Online journal, arriva al museo di Grosseto magazine, blog il carro etrusco
75 Hotel Grifone 19/07/13 Program FB page (Hotels, Principina a mare B&B)
76 Comuni italiani 19/07/13 Il carro etrusco arriva al Web Page – news News museo archeologico di (Museums, Local Grosseto nell'ambito de "Le Government) notti dell'archeologia"
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N. Name of the Publication Title Category journal, web date site, etc.
77 Comune di 19/07/13 Il carro etrusco arriva al Web Page – news Page| 78 Grosseto museo archeologico di (Museums, Local Grosseto nell'ambito de "Le Government) notti dell'archeologia"
78 MET 19/07/13 Il carro etrusco arriva al Web Page – news museo archeologico di (Museums, Local Grosseto nell'ambito de "Le Government) notti dell'archeologia"
79 Briciole di Toscana 19/07/13 Program FB page (Tourism)
80 Ricette di Napoli e 19/07/13 Program FB page (Tourism) dintorni
81 La Repubblica 20/07/13 Le notti dell'archeologia – National newspaper Le antiche vie del commercio etrusco (Program)
83 Ognisette 20/07/13 Grosseto. Le antiche vie Online journal, del commercio etrusco. magazine, blog Roselle e Vetulonia
84 Il Tirreno 23/07/13 Una guida sul cellulare le Regional app di Carmignano newspaper
85 RadioSPIN During all the Services and promos. Live University Radio period reports.
The image below reproduces one of the above-mentioned articles.
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7.2 Showcase 2: Salzburg
7.2.1 Showcase leaflets Page| 79
SRFG has produced a leaflet “Salzburgs Kulturelles Erbe Neu Entdecken” for the showcase in Salzburg (see figure below). The leaflet was produced in 1000 copies as handout for participants of the local series of workshops and dissemination to regional contacts (also available for download from the local showcase website).
7.2.2 Local website of the Salzburg Showcase
The digital content, tools and results (e.g. workshop protocols, concepts, designs, prototypes) are made available through the local website (in German) which is based on a Wordpress weblog (http://kreativkultur.salzburgresearch.at). The website is run to stimulate a strong connection with local participants, interlink with other regional/national initiatives, and allow for sustainability beyond the funded period of the CreativeCH project.
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Page| 80
Access statistics of the local showcase website:
The website currently receives about 130 visitors per month. Yet in May and June 2013 a tremendous access of 2393 and 2613 visitors was achieved, probably as a result of the “Americans in Salzburg Tour” (see below).
Domain: Pages: Hits: Visits: Bandwidth: kreativkultur.salzburgresearch.at Sept. 2012 – February 2013 5,467 21,514 257 303.79 MB March 2013 4,861 40,896 125 305.65 MB April 2013 2,974 16,659 130 120.25 MB May 2013 18,342 27,487 2,393 515.07 MB June 2013 26,149 36,503 2,613 659.18 MB July 2013 3,272 14,099 130 187.82 MB August 2013 (25/08) 5,764 28,039 102 239.56 MB
TOTAL: 66,829 185,197 5,750 2.28 GB
7.2.3 Showcase Virtual Tours application
The local showcase aims to explore several ways of allowing people in Salzburg as well as visitors access and learn about local heritage in novel ways. One already implemented application is the Web-based & mobile Virtual Tours application. Furthermore students of academic secondary schools and of the University of Applied Sciences have been invited to develop concepts and prototypes for accessing and interacting with local heritage sites in novel ways.
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Page| 81
The screen shot above presents a view of the “Americans in Salzburg (1945-55)” with some hotspots and information (historic image and brief description) of one spot. A “view” is a selection only of points related to a particular tour, while different tours can be provided with the application. It is intended to develop different tours with focus on local heritage (e.g. on the beer culture in Salzburg). The “Americans in Salzburg (1945-55)” tour has been developed in cooperation with the City Archive Salzburg and used in an excursion with students of the University of Portland - Salzburg Programme.
7.2.4 Surveys and workshops with students / young people
Workshop with students of the Salzburg University of Applied Sciences (24 August 2013)
Meeting with students at Neue Mitte Lehen, Salzburg, to discuss first ideas (24 August 2013)
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The Salzburg Showcase team met with three students and a supervisor of the MultiMediaArt programme of the University of Applied Sciences Salzburg to discuss concepts for novel ICT applications for cultural heritage in Salzburg. The workshop included a presentation of first Page| 82 ideas by the students, discussion of themes and technology platform(s), and scheduling of the planned activities. A follow-up meeting will be held in October 2013, when a more detailed joint concept will be available. The concept and prototype to be developed will be part of the students’ university projects. Altogether five students will work on the project together with the Salzburg Showcase.
CreativeCH at Salzburg University of Applied Sciences (12 June 2013)
The Salzburg Showcase team met with two supervisors and eight students from the University of Applied Sciences Salzburg. The students are enrolled in the university's MultiMediaArt programme, which combines aspects of arts, new media and technologies. We introduced the CreativeCH project, presented the findings of the local showcase, and discussed the participation of students in the showcase. The current status is that four students will develop concepts and novel applications related to the CreativeCH showcase; these concepts/prototypes will be the projects for the final year of their university programme. A further working meeting with the students is planned for begin of September 2013. The
Workshop & Tour "Americans in Salzburg" (15 March 2013)
Historian and archivist Mag. Thomas Weidenholzer introduces the American students to “their” history in Salzburg (Stadtarchiv Salzburg, 15 March 2013)
The workshop was organised together with the University of Portland and the Salzburg City Archive. At the Archive, 33 students of the university learned from Mag. Thomas Weidenholzer about the history of Americans in Salzburg in the period between 1945 and 1955. In the discussion and through a survey questionnaire the students shared their
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perceptions of Salzburg's cultural heritage. On a tour through the historical centre, the students could also look up historical photographs and provide comments on their smartphones or tablets. Page| 83
American students on the guided tour through the City of Salzburg (15 March 2013)
Results of the “Cultural Heritage Remixed” workshops during the Salzburg Youth Congress 2012 (28 June 2012)
Workshop on cultural heritage, Salzburg Youth Congress, 28 June 2012
During the Salzburg Youth Congress 2012 about 150 students of six secondary higher schools (14-18 years) in Salzburg participated in the workshops. These workshops were organised to collect the students’ ideas on how cultural heritage in Salzburg can be presented to young people and students in a more interesting and exciting way. The workshops were held at the Salzburg City Library (Stadt:Bibliothek Salzburg, Neue Mitte Lehen) that is one of the local showcase partners. The results of the workshops were presented, amongst others, to the Mayor of Salzburg.
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Presentation of the results of the Salzburg Youth Congress 2012, June 2012 Page| 84
Results of the survey on young people’s understanding of cultural heritage during the Science Night 2012 (27 April 2012)
Young people exploring novel technical applications at the Science Night 2012 in Salzburg
The survey was conducted during the Science Night 2012 at the Techno-Z Science & Technology Park and other locations in Salzburg. 39 persons (in the age range of 15 to 18 years) participated, with an almost equal participation of females and males. In terms of educational background most attended an upper secondary school (22) or university (9). The survey asked students and teenagers in Salzburg about their perception of cultural heritage and produced some surprising results. During the Science Night also project promotion material was distributed.
7.2.5 Events with cultural heritage and other organisations
Symposium "Cultural Routes of the European Council" (8 April 2013)
Speakers of the workshop held at the Ministry of Economy, Vienna, 8 April 2013
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The workshop “Cultural Routes of the European Council” was organised by the Austrian Ministry of Economy (Department for Tourism) and brought together 60 international and national experts tourism, cultural heritage and other experts. Salzburg Research presented Page| 85 results of the CreativeCH project. In particular, the survey findings on young people’s perceptions of cultural heritage as well as new approaches to communicating cultural heritage to young people were addressed.
Symposium “Innovation for European Cultural Routes” (3-4 December 2012)
Participants of the symposium (Castle Leopoldskron, Salzburg, 3 December 2013)
At the symposium "Innovation for European Cultural Routes" (Salzburg, 3-4 December 2012), organised by SRFG, CreativeCH successfully established a co-operation with the EU project CERTESS (www.culture-routes.lu). CERTESS is an INTERREG IVC project which promotes a common framework to develop, manage and enhance European Cultural Routes, with the overall goal of fostering sustainable cultural tourism.
The symposium brought together 35 European experts to discuss trends and innovative approaches in the communication of cultural heritage and routes. We presented the CreativeCH projects and the results of our survey on the perception of students and teachers of cultural heritage and the best ways of communicating CH to young people, the regional population as well as visitors.
Symposium “Cultural Tourism” (7 November 2012)
The symposium was organised by the Pedagogical Academy in Wels and brought together 21 teachers of tourism colleges and other schools from around Austria, including several from Salzburg. We presented the CreativeCH project and the findings about how to use new media and technologies for communicating cultural heritage to young people, other local
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residents and tourists. The teachers confirmed the results and in the discussion shared their experiences and ideas on the topic.
7.2.6 Workshops with Creative Industry SMEs Page| 86
Workshop with companies from the Creative Industries (21 August 2013)
Discussion with UTILO KG, a creative industry SMEs, Salzburg, 21 August 2013
The Showcase team met with Christian Osterrieder-Schlick and Florian Angulanza of UTILO KG, a creative industry company in Salzburg. The meeting focused on requirements projects in the area of culture/heritage and ICT (e.g. content, technical applications, funding/sponsoring, etc.). As UTILO has launched an online arts platform (Online Atelier, http://www.online-atelier.com/OnlineAtelier/), we were particularly interested in learning about their experiences with this platform.
Workshop with companies from the Creative Industries (2 July 2013)
Discussion with Creative Industries SMEs, Salzburg, 2 July 2013
The Salzburg local showcase team presented and discussed findings of the showcase with two companies from the creative industries. Werner Haring of New Media Marketing (winner of the Austrian national award for marketing 2013, category dialogue marketing) and Gerhard
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Roider of Gerhard Roider Werbeagentur gave their feedback on the showcase findings and assessed their implications from a commercial perspective. Together with them also ideas for novel IT-based solutions in cultural heritage were developed. Page| 87
Workshop with Creative Industries SMES (23 April 2013)
The showcase team organised a working lunch with members of the Salzburg Co-working Space (http://coworkingsalzburg.com) that provides a creative environment for companies in the Creative Industries. The team presented the CreativeCH project and goals of the local showcase and received ideas and advice on how to develop the virtual dimension of the showcase, e.g. on how to use or not to use social media.
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7.3 Showcase 3: Catalonia
7.3.1 Showcase leaflets Page| 88
In November 2012 a leaflet for the Catalan Showcase was produced in 2500 copies in the local language (see the figure below); the production was carried out by MFG including the print management.
7.3.2 Showcase online presence
The section Local Showcases in the project website (http://www.creative-heritage.eu) is the main platform for communicating on the European level activity highlights and results of the showcase. The Catalonia showcase page of the project website is available in English, Catalan and Spanish in order to address local, regional and European audiences.
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Abel Gálvez, English Teacher of Torre del Palau High School and pedagogic consultant of the showcase, uses a blog as a teaching tool. In “Abel’s English page”
(http://abelsenglishpage.blogspot.com.es/), there are several references to the participation Page| 89 of the students in the showcase and a permanent link to the project website has been made available:
As part of a classroom exercise, the students have posted multiple comments about El Fotocroma and other relevant ICT features at mNACTEC:
Eva: “This showcase wants to bring the culture closer to the young generation. An iPad kiosk is available for help that the visitors, to take photos, and download and share the results with friends on social networks. I think that this is amazing and awesome! Is a great honor that our institute is within this project. It want that we will use ICT to recognize and value our industrial heritage. It is great that visitors can make creative pictures thanks to this innovation”.
Alba: “This showcase is an excellent idea because when the teenagers use the technology they are motivated more. Another good idea is the Fotocroma because with this,the people can take fun photos to amuse itself. And finally, I think that this showcase is amazing and it will be very popular”.
Josep: “This article tells us is to involve teens in the city from the technology, a great idea. Currently the technology is an important part of a teenager, why not motivate them with this? We use our phones, tablets, computers ... to learn more about our city
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in a fun way. For this reason, the museum has built a Chroma and QR codes around the museum. I think it's a great idea that could be interesting”.
Queralt: “Nowadays, the young generations are boring to go to showcase and to be Page| 90 listen for an hour a person talking. This project is thinked to attract young people using the news tecnologies like ipads, smartphones with QR codes and interactives activities to do this more fun. Besides the museum has a Photocroma that the visitors use a lot. I think that it's an innovation to have in mind for futur projects”.
Paula: “This showcase want that the young generation has more social culture, and to do that, this project use the technology to make it more fun. It uses thinks like Ipad's or a chroma key, and do things like a treasure hunting with smartphones and QR codes. I think that's a good idea for young people, to learn new things and become more interested in the things of the city and the history of it”.
Jordi: “The objective of the showcase is to get teenagers involved in the cultural heritage of our city. And which is the best way to bring it? Using technology. For this reason, the mNACTEC is using different technologies, like a chroma-key or a treasure hunting using QR codes, to attract young people. I think that's a very interesting way to try to solve the problem, and it's even better considering that the school is involved in the project”.
A Wordpress weblog (http://www.egarec.cat) was set up to disseminate Egarec, the local video contest launched by mNACTEC under the framework of the CreativeCH project.
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The museum is actively present in several social media (Twitter, Facebook) to interact with the community and give updates on exhibitions and projects, such as the showcase:
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7.3.3 Showcase mobile applications
Improvement of the existing official mNACTEC app for smartphones
The mNACTEC app for smartphones and iPads has been improved with new features under the framework of the CreativeCH project:
• A self-guided walking tour around Terrassa has been made available • Direct access to El Fotocroma del mNACTEC, so pictures can be taken from the visitor’s smartphone (not only from the Ipad kiosk). • A self-guided tour around the museum is now available and linked to La Bona vida (Good living), a fun educational initiative for young people and families. It proactively engages visitors to rethink consumption habits and to search for ideas towards sustainable lifestyles. The self-guided tour has two levels: the first level is family- oriented, including a QR code treasure hunt. Visitors scan QR codes to reveal clues, in order to answer questions about La bona vida and find the next code in the sequence. The second level addresses students and includes downloable documentation to do research.
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The app is available for IOS and for Android on Google Play.
Conceptualization of a mobile app based on augmented-reality technology
The new feature consists of a self-guided walking tour mobile app which focuses on touring the city’s major sites, as well as some hidden gems: Vapor Aymerich, Amat i Jover, Mercat de la Independència, Confiteria Vídua Carné, Ajuntament de Terrassa, Antic Institut Industrial, Societat General d’Electricitat, Torre del Castell Palau de Terrassa, Casa Alegre de Sagrera, Gran Casino del Foment de Terrassa, Cases de Cal Maurí, Magatzem Pascual Sala, Teatre Principal, Magatzem Joaquim Alegre and Masia Freixa.
Fundació i2cat (http://www.i2cat.net/en), a center of research and innovation affiliated to Universitat Politècnica de Catalunya has been chosen, among others, to develop the mobile app. Developing Internet technologies in Catalonia, particularly in terms of applications, services and advanced research in network technologies is one of its objectives. i2CAT is a founding member of the European Network of Living Labs, www.openlivinglabs.eu, the organization promoting such open innovation model in Europe and worldwide.
This initiative is based on a systematic user co-creation approach integrating research and innovation processes and engages Torre del Palau High School students in the conceptualization and design of the application.
For the augmented reality, developers will use a technology called “Environment tracking”, based on SLAM (Simultaneous Localization And Mapping). In the upcoming months, the app will be further developed and launched.
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7.3.4 Workshops with students / young people and teachers
Showcase mobile application and ChromaKey trial (25 February 2013) Page| 93 A test group made up of students aged 15-16 years old and teachers from Torre del Palau High School, was the first to experience the QR code Treasure hunt of La bona vida, including El Fotocroma del mNACTEC. People involved: 30.
Torre del Palau High School Carme Prats, manager of the Catalonia students around the showcase conducting an evaluation Fotocroma Ipad kiosk session with students
Seminar “Science and children” (10 Novembre 2012)
Primary and secondary school teachers were informed about mNACTEC educational programme and facilities, including the development of a mNACTEC app for smartphones and tablets, in the context of a discussion on the importance of science for children. People involved: 120.
Flyer of the activity
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Training offer for secondary school teachers on technology (5 July 2012)
The teachers were informed about mNACTEC educational programme, exhibitions, workshops and facilities, including the app for smartphones and tablets. People involved: 60. Page| 94
Seminar on “Basic cultural competences” (12 April 2012)
Primary, secondary and high school teachers were informed about several aspects of mNACTEC, including the app for smartphones and tablets, and how they can help develop students’s basic competences. People involved: 190.
Museum visitor survey (2nd, 7th and 8th December 2012 and 2 February 2013)
Visitors of all age groups gave their opinion about several aspects of the museum: app, exhibitions, facilities, etc. People involved: 57.
The survey includes questions regarding the mobile app: Do you use an smartphone? Android or IOS? Do you know our app for smartphones?
7.3.5 Workshops with cultural heritage and other organisations
Seminar and workshop “La web social: noves possibilitats per a les institucions culturals”
Within the CreativeCH local showcase, mNACTEC organised the seminar and workshop “La web social: noves possibilitats per a les institucions culturals”. It was held on 8th-9th October 2012 and had around 100 participants.
In order to develop the social media competencies within the Catalonia cultural institutions and at the same time to develop a creative a network that can interchange experiences on using
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new technologies to promote cultural heritage, mNACTEC built up a network to help the local showcases implementation, partner institutions buy-in and also creation of dissemination infrastructures. In a two days event, there were around 100 participants from 55 museums, Page| 95 some of them with a strong regional and national impact.
The focus on social media was done due to the fact that most of the Catalonia institutions have already a contact with other IT applications for cultural heritage promotions. By giving some training on social media and Web 2.0 tools, mNACTEC aimed to contribute to the use of a wide range of IT applications on the content production for social media. Moreover, by joining a local peer-learning network of communication experts, there is an effort to promote networking under the umbrella of a long-term, self-managed group.
Evandro Oliveira and Eusebi Casanelles Participants of the seminar opening the event
CreativeCH Workshop “Industrial Cultural Tourism” (10 May 2013)
How to strike the right balance between tourism development and heritage conservation and promote responsible and sustainable cultural tourism? How to attract more interest in less know and/or relax the pressure on overcrowded cultural tourism areas? These and other questions were discussed in “Industrial cultural tourism”, the fourth workshop promoted under the framework of the CreativeCH project, that was hosted by Museu de la Ciència i de la Tècnica de Catalunya (mNACTEC) on Friday 10th May 2013 in Terrassa.
The workshop was also a great opportunity to present the local showcase to project partners and experts. People involved: 30.
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Participants of the workshop
Presentation “mNACTEC App and ‘Roda de calaixos’” (28 March 2012) mNACTEC staff and visitors were informed about the new museum piece “Roda de calaixos”. As the Roda de calaixos is part of the guided visits available at mNACTEC, the event was an excellent opportunity to present the new features of the CreativeCH app for smartphones and tablets. People involved: 16.
Presentation “Virtual dimension: web and app” (17 January 2012)
Curators, teachers and tourist operators were informed at Palau Moja (Barcelona) about two new ICT mNACTEC facilities: a new website (http://sistema.mnactec.cat) and the mobile app for smartphones and tablets. People involved. 130.
7.3.6 Egarec Video contest
In April 2013 mNACTEC launched EGAREC, a local video competition to produce videos on the most important touristic attractions of Terrassa. The videos should highlight - in an engaging manner - any aspect of mNACTEC, Fira Modernista 2013 and/or the Industrial heritage of Terrassa.
Participants had the chance to create a short video (1 minute max.) captured with any device (smartphone, tablet, camera...) about these places of touristic interest and win attractive prizes. The competition was open to participants of all ages in two categories: A (under 18)
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and B (adults). The videos must be posted to YouTube/Vimeo and to EGAREC's contest on Facebook. The winners were announced in July 2013 and the awards ceremony will be held in October 2013. Page| 97
JURY AWARD
CATEGORY A
FIRST PRIZE:
Submission: “Joan Duch i les xemeneies” - http://www.youtube.com/watch?v=A_Rca8La1j8
Authors: Mario Monzó, Victor Monzó and Xavi Miranda (NATALIA COLORS)
Prize: Flying in a hot air balloon and free admission to mNACTEC
SECOND PRIZE:
Submission: “XI Fira Modernista” - http://www.youtube.com/watch?v=Z9nGmigcQwI
Authors: Joan Cano and Rosa López (AUDIV PRODUCCIONS)
Prize: Flying in a wind tunnel in Empuriabrava and free admission to mNACTEC
CATEGORY B
FIRST PRIZE:
Not awarded.
SECOND PRIZE:
Submission: “El Transport” - http://www.youtube.com/watch?v=ucaYcR-8TZg
Authors: Alba Guerrero and Sandra Edo (IES Torre del Palau)
Prize: Flying in a wind tunnel in Empuriabrava and free admission to mNACTEC
AUDIENCE AWARD
Submission: “El patrimoni, el modernisme i el mNACTEC des dels ulls d’un infant” - http://www.youtube.com/watch?v=cjJv_Wg1qQ&list=HL1369659473&feature=mh_lolz
Authors: Bet Verdaguer and Jaume Argemí
Prize: Gopro Hero3 camera White 3 and free admission to mNACTEC
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7.3.7 El Fotocroma del mNACTEC
El Fotocroma del mNACTEC is a chroma-key installation that mixes the images of the Page| 98 participating visitors into scenes of Terrassa industrial heritage. Chroma keying is a special effects technique for compositing two images together based on color shades. A color range, usually green, in the top layer is made transparent, revealing another image behind.
An iPad kiosk is available for visitors to select the desired scenerio (from ancient photos to museum best pieces), take photos, download and share them with friends on social networks.
Besides, the Fotocroma has been made accessible for smartphones through the museum app.
In the framework of the CreativeCH project, el Fotocroma del mNACTEC aims to attract young visitors to the museum through a playful experience. For this reason, testing has taken place among Torre del Palau High School students.
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Photos can be taken instantly or with a delay of 10 seconds (self-timer).
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In order to promote this new feature, on the 12th February the chroma was originally set up in the museum’s main corridor. In two months, it was a big attraction, offering an innovative and playful experience to visitors. After the promotion period, the chroma key was placed in a new and permanent location in the museum.
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Original location:
New location:
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7.3.8 Press references
N. Name of the journal, Publication Title Category website, etc. date Page| 101
1 La Torre 13/05/2013 Arriba el I concurs audiovisual del Online journal, mNACTEC magazine, blog
2 La Torre 28/10/2012 Realitat Augmentada i Patrimoni de Online journal, Terrassa magazine, blog
3 1arte 26/04/2013 Concurso Egarec Online journal, magazine, blog
4 Universia 21/05/2013 ¡El Egarec ya está en marcha! Online journal, magazine, blog
5 Infoenpunto 28/05/2013 Concurso de video Egarec Online journal, magazine, blog
6 El Periódico 10/05/2013 Terrassa se disfraza de siglo XX en Newspaper la Fira Modernista
7 Diari de Terrassa 30/10/2012 El Torre del Palau creará una ruta Newspaper turística de la ciudad para móviles
8 Diari de Terrassa 21/07/2012 De ruta turística por la ciudad con el Newspaper móvil
9 L’agenda de la cultura 02/05/2013 EgaREC. Audiovisuals sobre Online journal, científica patrimoni, modernisme, ciència i magazine, tècnica. blog
10 Tag Joventut 17/05/2013 Egarec Online journal, magazine, blog
11 Informatiu Museus 30/04/2013 Terrassa. Concurs Egarec al Online journal, mNACTEC magazine, blog
12 Observatorio de 04/06/2013 Proyecto CreativeCH: Cooperación Online journal, Educación del Caribe e Innovación tecnológica y cultural magazine, Colombiano blog
13 Ràdio de Terrassa 13/05/2013 Entrevista a Carme Prats Radio
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7.4 Showcase 4: Banat
7.4.1 Showcase online presence Page| 102
CHIEF forum
The Banat showcase is active in the CHIEF, a CreativeCH online Forum, which encourages young researchers, students, artists and practitioners to participate in the CreativeCH project through a series of discussions in the fields of digital cultural heritage, science & technology as well as the cultural & creative industries. Under the specific threat “Romanian cultural heritage places, customs and events (http://chief.uc.pt/forum/viewforum.php?f=22), the team of the Banat showcase and some of the stakeholders involved regularly post relevant activities and highlights related to the intangible heritage of the Banat region. With 14 topics opened, the threat is the most active in the CHIEF.
Facebook page
The Banat showcase has settled a Facebook page aimed to disseminate the activity of the project (meetings, events…) and to raise self-awareness of the Banat cultural heritage among the local communities involved in the project. The page is mainly in Romanian and has 234 followers: https://www.facebook.com/CreativeCh?fref=ts
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Project website
Some highlights of the showcase are disseminated in the sub-section Showcases / Banat of the project website: Page| 103
7.4.2 Workshops with students / young people
Students are involved in the showcase at several levels, as described in Chapter 4.4. Under the coordination of Professor Otilia Hedeşan (Local Coordinator), Professor Ion Imbrescu (Assistant Coordinator) and Professor Sorin Hermon (Scientific Coordinator) a team of young researchers and assistant researchers has been in charge of the field work: Andreea Lişiţă, Miliana Radan Uscatu, Raluca Selejan, Diana Mihuţ Eliana Popeți, Monica Vlad, Nicoleta Mușat and Smaranda Vultur.
Assistant researcher Dr. Miliana Radan Uscatu interviewing a Banat local
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7.4.3 Workshops with cultural heritage and other organisations
9th World Congress of Regional Science Association International (9-12 May 2012) Page| 104 Held in Timisoara, the Congress was an occasion for presenting the showcase and enriching contacts and potential stakeholders worldwide. People reached: 250.
Workshop “Timisoara Memory Keeper” (22 November 2012)
Timisoara, Romania: Workshop with elder community of Timisoara, raising awareness on the importance of memory sharing and preservation of cultural heritage; people involved: 40.
Workshop “On Cultural Heritage and Patrimonization” (12 February 2013)
Timisoara, Romania Liaison with the community (artists, academics) interested in the preservation, conservation and valorization of architectonic heritage; people involved: 50.
“Specificity of cultural heritage in Serbian Banat” (June 2013)
Held in Banatsko Novo Selo, the workshop “Specificity of cultural heritage in Serbian Banat” was addressed to public stakeholders and local community. Participants: 80.
“Specificity of cultural heritage in mountain Banat” (May 2013)
The town of Resita welcomed a workshop for public sector officers and cultural heritage staff/professionals focused on the specificities of cultural heritage in mountain Banat.
“Immaterial cultural heritage in museum environment” (May 2013)
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Citizens, museum staff and cultural professionals participated in public lectures and the workshop “Immaterial cultural heritage in museum environment”, held in Caransebes. Participants: 60. Page| 105
“Patrimoine. Patrie moi?” (3-6 April 2013)
The event (seminar, workshop and public lectures) took place in Timisoara and targeted academy staff, young researchers and public sector organizations. Participants: 200.
Open Day “Cultural heritage in rural areas” (16-18 March 2013)
Event for citizens, cultural heritage community, municipal and business stakeholders that took place at Eftimie Murgu, Romania. Participants: 50.
Colloquium “Citizen diversity in Timisoara: French families” (14 March 2013)
“Citizen diversity in Timisoara: French families” was an opportunity to present new publications and projects, such as CreativeCH, to academics, students and the interested public. Participants: 100.
7.4.4 Workshops with the local community
Fieldwork on data collection was performed in the following villages: Bănia, Birhau, Borlovenii Noi, Borlovenii Vechi, Bozovici, Dalboșeț, Eftimie Murgu, Gârbovăț, Lăpușnicu Mare, Moceriș, Pătaș, Prigor. A comprehensive list of proposed villages for data gathering can be found here: http://www.dvhh.org/banat_villages/alpha-list-a-l.htm
The showcase team visits and interviews several local in the stage of data collection.
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This work lead to the identification of “living heritage”: elder people who testify for the community’s history and cultural traditions. These were interviewed, field data collected and stored in a repository. The main focus of data collection regards the following questions: Page| 106
• What happens and what does it represent (non-participant observation, interviews, photos) • When does it happen • Who participates on the event • How are the stakeholders involved in the event • Why do they (still) organize it
Some of the traditional festivities documented are:
Memorials for the dead in the Kirschweih – saint patron of Romanian Ciclova village the village – Garana village
Carnival in the Rudaria village, Grapes festival – harvesting Joimari in the Vrset village, Serbia.
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[ LOCAL CREATIVE-CH SHOWCASES – MOBILIZATION & IMPLEMENTATION 2 ]
The showcase was presented in various cultural events in the region, such as music festival, traditional costumes exhibition, traditional events in the region and meetings with community representatives. Page| 107
Remus Novac Band offered an interesting combination of classical music and ethnographic influences from the Serbian Banat, collected by the accordionist Stefan Besu, born in Iancaid, one of the small villages where UVT researched the cultural heritage aspects.
Cultural Heritage of Banat region refers not only at popular patois but also at folk costumes inherited from generation to generation. The folk costumes in the area reflect the cultural diversity and also the cultural specificity of each minority.
An interview with locals in the stage of data collection
www.creative-heritage.eu | MFG | mNACTEC | PIN | SRFG | UoC | UVT