Bookmarks Fall 2016 // September · October · November
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BOOKMARKS FALL 2016 // SEPTEMBER · OCTOBER · NOVEMBER Bold New Look PAGE 1 One Maryland, One Book PAGE 2 FCPL.ORG THE FCPL MARK Inspiration, Symbolism & Representation Our mark is the visual shorthand that representsfcpl’s the vision of our brand.new look FCPL is at the forefront of information sharing and knowledge creation, working everyday to stay on the cutting edge as a leading center for education, programs, and events that contribute to a more vibrant community. Our mark is the visual representation of this ideal. “The new logo Bold New Look has clean lines Coming soon to a library near you! the passion to provide our community Frederick County Public Libraries (FCPL) with a place to discover, grow, and share." and includes our presents a brand new logo reflecting “From the start, FCPL’s goals were clear. both the many digital and print resources They wanted to define who they were as name for easy offered to this community, as well as a a brand and create an identity that would safe, comfortable meeting environment represent their characteristics and who identification. to gather and share ideas. they were to the public in a bold way. T The new FCPL logo, which is being With brand attributes such as vibrancy, FCPL is on the introduced in conjunction with a innovation, and community—and a need redesigned library website (fcpl.org), is for extreme flexibility of use—we knew that cutting edge as bold, colorful, and indicative of how your only a strong, simple mark would work, but local library is evolving to meet the needs we also needed it to tell a story … be unique Icongraphya leading center ofReading the community, Material from babies to seniors. … somethingEnclosure that was their own,” stated Seth Sirbaugh, principal of Tribe. “A brand is indicative of who and what We seeof and education, use them everyday. These Books and magazines aren’t going This newThis logo represents will soon appear our passion on the to glyphs on our phones and computers youanywhere are. It is timeand forstill us represent to present a the provide the Frederick County new face to our community through this Bookmobile truck wraps, library cards, constantlyprograms, show us what, how much rebranding,bulk of information as we continue available to evolve at and "Bookmarks,"community and the with many a place other to and where. meetmost the libraries. diverse needs of our valued informationaldiscover, and grow, marketing and share.pieces and events patrons,” says Darrell Batson, director of that inform the community of what’s Frederick County Public Libraries. happening within the library. Check out contributing to the inspiration for the FCPL mark on the “The new logo has clean lines and includes next page. the vibrancy our name for easy identification. FCPL is on the cutting edge as a leading center of Frederick of education, programs, and events contributing to the vibrancy of Frederick.” County.” After meeting with several design Identity agencies,Brand FCPL & Identityselected Guide the firmV1 Tribe. —Darrell Batson, Director at They understood that "FCPL is driven by Frederick County Public Libraries FCPL is at the forefront of information sharing and knowledge creation, working everyday to stay on the cutting edge as a leading center for education, programs, and events that contribute to a more vibrant community. Our mark is the visual representation of this ideal. THE FCPL MARK Inspiration, Symbolism & Representation Our mark is the visual shorthand that represents the vision of our brand. FCPL is at the forefront of information sharing and knowledge creation, working everyday to stay on the cutting edge as a leading center for education, programs, and events that contribute to a more vibrant community. Our mark is the visual representation of this ideal. Icongraphy Reading Material Enclosure Tilted Glyph We see and use them everyday. These Books and magazines aren’t going This represents our passion to The tilted glyph is glyphs on our phones and computers anywhere and still represent the provide the Frederick County the others. This is an aspect constantly show us what, how much bulk of information available at community with a place to of every library customer and and where. most libraries. discover, grow, and share. their individual needs. Tilted Glyph Capital ‘F’ Icongraphy Reading Material Enclosure TheIdentity tilted glyph is unique from The subtleBrand & Identityuse of Guide the V1 letter is We see and use them everyday. These Books and magazines aren’t going This represents our the others. This is an aspect glyphsa symbol on our forphones the and diverse, computers rich anywhere and still represent the provide the Frederick County of every library customer and constantlyand expansive show us what, county how much that our bulk of information available at community with a place to their individual needs. andorganization where. represents. most libraries. discover, grow, and share. “From the start, FCPL’s goals were clear. They wanted to define who they were as a brand and create an identity that would represent their characteristicsIdentity and who they Brandwere & Identity Guideto V1 the public in a bold way.” www.fcpl.org for more information 12 —Seth Sirbaugh, Principal of Tribe Tribe Design & Branding 1 one maryland, one book Frederick County Public Libraries (FCPL) of a single violent act that leaves the continues its partnership with Maryland community bitterly divided by racial "All American Boys, at Humanities to celebrate One Maryland tension. When 16-year-old Rashad goes the core, is a book about One Book (OMOB), a statewide to the corner store to buy chips, he is humanity. I couldn't be program designed to engage readers mistaken for a shoplifter by a police more honored, more and instill a sense of community through officer, who believes the teen’s refusal humbled, that One the discussion of an award-winning to leave the store signifies his resisting book. This year’s timely selection is All arrest. The officer throws punches, even Maryland One Book has American Boys, written by Jason Reynolds as the boy struggles to stay still. Between Achosen All American Boys and Brendan Kiely. witnesses who watch this unfold and as this year's selection. “One Maryland One Book is a wonderful the video camera recording every move, But more importantly, I example of what the powerful this altercation leads to a division first couldn't be more hopeful." combination of literacy and community within the local high school and then, —Jason Reynolds, Co-author can achieve. With this 2016 selection, by extension, the entire community. An we are looking forward to another season engaging and relevant read, this title of connecting diverse audiences and nonetheless focuses on a difficult topic "I believe books can communities with real-world issues,” and requires thoughtful discussion. change lives, but only says David Payne, C. Burr Artz Public All American Boys has received positive when they are in the hands Library assistant branch manager and reviews from both high schoolers and of powerful advocates... FCPL’s program coordinator of OMOB. adults. FCPL offers creative library We hoped and dreamed “Over the past nine years, Marylanders programming through timely discussion the book could facilitate have embraced this annual opportunity groups and book clubs. The book is to come together through the reading of available for checkout in print, audio, and those kinds of community e-formats. conversations." one book. The power of literature provides a lens through which we can explore Additionally, there are several programs —Brendan Kiely, Co-author our lives and our communities together. being held at FCPL branches, including This year’s selection offers the chance to art lessons, writing workshops, book discuss systemic issues that impact us all,” talks, and a panel discussion with Dr. Call number: commented Andrea Lewis of Maryland Scott from Hood College. Please see the Center for the Book, Maryland Humanities. programming guide for more information. Y FIC REYNOLDS Y CD BOOK FIC REYNOLDS This 2016 Coretta Scott King Author OMOB takes place in September and Honor book, tells the story of two teens, October, and All American Boys is ebook and eAudio also available one white and one African-American, marketed to high school age and older. forced to deal with the repercussions 2 FCPL.ORG BOOKMARKS FALL 2016 teaching technology Teens, Tech, and Seniors: Learn Technology Skills from Tech-Savvy Teens! Need to learn how to Skype with a friend about the newest trends in technology, or create an email account? Now you FCPL is the place for you. can in the comfort of a Frederick County This fall, the Brunswick, Urbana, and Public Libraries branch. Walkersville Branch Libraries will offer Teens Teach Tech is a one-on-one drop-in programs, while Thurmont offers program that invites the public to navigate a special Minecraft edition. Check the computers, tablets, and more under the program guide for more details. C. Burr Artz guidance of trained teen volunteers. offers appointment-based sessions. Just Volunteers can help you sign up for stop by the 2nd floor reference desk and fill an email account, create a Facebook out the Teens Teach Tech request form. account, and even show you how to Teens interested in volunteering should Skype! Librarians are on-call to help with contact their local branch or visit digital content questions using library fcpl.org/volunteer. services such as Hoopla, Overdrive, This program is made possible by Rosetta Stone, Fold3, and more. If you are the Margaret Edwards Literacies struggling with keeping up with the latest Programming grant, funded by the gadgets or simply want to learn more Margaret Edwards Trust. FCPL.ORG 3 BOOKMARKS FALL 2016 summer challenge Thank You! Thank you to our generous sponsors and community partners.