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• A first ever, highly focused, speciality event in Sri Lanka showcasing India as a premier medical destination and presenting some of the pioneering healthcare & medical service providers from India to the highly potential Sri Lankan market. • An event that offered valuable information to the visitors on Doctors and Treatment facilities from different specialities from some of the top hospitals & healthcare options available in India. • It also provided an opportunity for the visiting delegates to connect with the local service providers on collaborative opportunities. • Event well supported by the Indian High Commission at Colombo & Ministry of Health, Sri Lanka. Inaugurated by His Excellency Mr. Taranjit Singh Sandhu High Commissioner, High Commission of India and Mr. Faizal Cassim, Honourable Minister of State - Health, Nutrition & Indigenous Medicine. • Event partnered by AHPI (Association of Healthcare Providers of India) • High visibility and reach through various channel partners - offering maximum reach among the Sri Lankan communities. THE EVENT SCHEDULE Event Date: 4 & 5 October, 2019 Event Duration: Two days Event Timing: 10 AM to 7 PM Venue: BMICH, Colombo THE EVENT DETAILS

• Select group of India’s pioneering hospitals and medical service providers. • An ideal platform offering valuable information to the visitors on medical doctors from some of the top hospitals in India in different specialties. • Offering complete information on healthcare options & procedures available in India • Helping the Sri Lankan patients to make well informed decisions on treatment options and travel plans • Interaction, Knowledge share, opportunity for collaboration and future tie-ups. EVENT PROMOTIONS

• MEDestination India event model includes a well planned and effective media (Print, Digital & On-ground) campaign locally in Sri Lanka to promote the event. • Extensive campaign in the No-1 local newspapers (Media Houses) – Virakesari (Express Newspapers Ltd.), Daily Thanthi, Daily News, Lanka Deepa, Sunday Lanka Deepa, Daily Mirror, Sunday Observer etc. • Highly targeted digital campaign / maximum reach among local counties and regions across Sri Lanka – Virakesari Digital. • Extensive and highly focussed Social Media Campaign – Facebook, Instagram, Twitter, YouTube. • Outdoor – Hoarding at a prime locations • Pre-event and Post event coverage in Virakesari Media Group (Print & Digital), Daily Thanthi, Shakthi TV, Shakthi Radio, etc. • SMS, Whatsapp and E-mail Campaigns. EVENT PROMOTIONS - PRINT

Daily Thanthi EVENT PROMOTIONS - PRINT

Virakesari – Tamil & English EVENT PROMOTIONS - PRINT

Daily Mirror, Daily News, Lanka Deepa, Sunday Observer, Dina Kural, Sunday Lanka Deepa EVENT PROMOTIONS - SOCIAL EVENT PROMOTIONS - SOCIAL EVENT PROMOTIONS – DIGITAL EVENT PROMOTIONS –EVENT DIRECTORY EVENT COVERAGE – OUTDOOR RESULTS OVERVIEW • A first-of-its-kind & highly focussed ‘India Medical Tourism’ event in Sri Lanka. • Presented Sri Lanka, as a potential market to the pioneering Hospitals & Medical service providers from India. • The expo presented an ideal opportunity for the local Sri Lankan communities to get valuable information on Doctors from different specialties, healthcare options, treatment & travel options offered from some of the top hospitals across India. • A professionally organised event in terms of venue, state-of-the-art booth fabrication, travel arrangements, accommodation and overall execution. • Maximum BRAND promotions and effective reach for the participating hospitals among the local community in Sri Lanka through our multifaceted promotion campaign (Print, Digital, Social, Outdoor & on-ground) • A well attended expo that attracted highly prospective target audience, great post- event brand recall & a good networking opportunity for the participants. • Over 11290 Sri Lankan event followers on social platforms. • Over 700 registrations & 1500 walk-ins Inaugurated by His Excellency Mr. Taranjit Singh Sandhu High Commissioner of India, Mr. Faizal Cassim, Honourable Minister of State - health, Nutrition & Indigenous Medicine & GLIMPSES OF THE EVENT Mr Kumar Nadesan, Chairman & MD, Virakesari The expo was an ideal platform for visitor to get valuable GLIMPSES OF THE EVENT information from the participating hospitals The expo was an ideal platform for visitor to get valuable GLIMPSES OF THE EVENT information from the participating hospitals Our Participant Brands What they say… ‘ It is evident that there are good options available in India for

medical treatment that Sri Lankans can benefit from and an

‘ expo like this helps in sharing the knowledge. We wish all Sri Lankans the best of health. But if you fall sick and if you had to travel abroad for treatment,‘ you can count Mr Faizal Cassim ‘ Honourable State Minister of health, Nutrition & Indigenous on India as a preferred destination for the best of medical services. And an expo like this helps share valuable Medicine, Sri Lanka information to Sri Lankans to benefit. H.E. Mr Taranjit Singh Sandhu High Commissioner of India to Sri Lanka We have been serving the world for over 64 years to millions of patients through our finest doctors. We thank i ads & events for making us a part of this expo and helping us to reach Sri Lankans. This exhibition turned to be a good platform for a lot of Sri Dr Anoop George Lankans to be benefited and we appreciate this opportunity. Dr Agarwals Eye Hospital Dr Geetha Haripriya Prashanth Hospital

As we are growing as a pioneer in fertility treatment in South India, we are focusing on our presence in Sri Lanka too and this Its a great event and we thank Dina Thanthi, Virakesari & i ads & events expo helps us do just that. for having us in Sri Lanka as we expect to further establish & strengthen Dr Dhanabagyam our brand presence here. We hope this will be annual expo. Sudha Hospital Dr Rajeev Shrikumar Soorya Hospital

This has been a wonderful experience in participating in this We are thankful to i ads & events for organising this and special expo and we appreciate the organisers who had taken happy to be a part of this expo extend our brand all efforts in bringing together the best of hospitals like us presence in Sri Lankan markets. here to present ourselves & the Sri Lankans to get valuable Mr Satvinder Singh information from us. International Marketing - Kiran Infertility Center Dr Suhas Prabakar Sri Ramachandra Medical Centre CONNECT with us [email protected]

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