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Viacom International Media Networks To VIACOMINTERNATIONAL MEDIA NETWORKS TO LAUNCHFIRST-EVERPARAMOUNT CHANNEL IN ASIA THROUGH A STRATEGICCOLLABORATION WITH CTH, THE PARAMOUNT CHANNEL BECOMES THE PREMIER HOLLYWOODMOVIE CHANNEL WITH LINEAR OTT AND LINEAR TV EVERYWHERE STREAMING RIGHTS IN THAILAND SINGAPORE/ THAILAND,15 FEBRUARY 2016 - Viacom International Media Networks (VIMN)today announced the launch of one of its global anchor brands PARAMOUNT CHANNEL in Asia. Building onthe network’s international success in Spain, France, Russia, Romania, Hungary,Latin America and Italy (to be launched in February 2016), VIMN has secured itsfirst distribution deal in Asia with CTH,a major Pay- TV operator in Thailand. The high-definition 24-hour movie channelis set to launch first in Thailand on CTH’s traditional satellite andover-the-top (OTT) streaming service in May, giving it linear OTT and linear TVEverywhere streaming rights in Thailand. The agreement also includes a newlicensing deal for MTV Thailand to be officially moved over to CTH, which waseffective from 15 January 2016. "The introduction of ParamountChannel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for thishighly anticipated launch in Asia and look forward to seeing Paramount Channelexpand further in the coming months,” said Mark Whitehead, Executive Vice President and Managing Director for VIMN Asia. “We’re proud to be the first tooffer Paramount Channel in Asia and to make it the first 24-hour movie channel availableto our subscribers across multiple screens. We continue to be single-minded ingiving our subscribers the best viewing experience and high quality content,”said Amarit Sukhavanij, CEO of CTH. PARAMOUNT Channel is a contemporary entertainment destinationwhere audiences of all ages can experience and celebrate years of films andexclusive behind-the-scenes content. The 24-hour network will offer Thaiaudiences a unique mix of blockbusters, movie hits, cult favorites and some ofthe most award- winning films in the history of cinema from PARAMOUNT Pictures’ monumentalfilm library. “Paramount Channel meets the growing entertainment demands for morecurated movie experiences in Asia, delivering an optimal mix of Academy-Award®winners, action hits, classics, romances, horror movies, dramas, and familyfilms,” said Paras Sharma, Senior Vice President of MTV, Comedy Central & Paramount Brands and Digital Media, VIMN Asia. “Our library is home to thebiggest stars and this will shape our programming as audiences relive theunforgettable moments and great film franchises in the comfort of their ownhomes.” Sharma will lead the new channel inAsia, while continuing in his current role as Senior Vice President of MTV& Comedy Central brands and Digital Media in the region. Paramount Channel is one of the mostwidely distributed ad-supported movie channels in the world. The launch of ParamountChannel in Thailand will bring the total international reach of thechannel to more than 90 million households. PARAMOUNT CHANNELwill join its sister channels MTV, Nickelodeon, Nick Jr., Comedy Central, MTV Live and MTV China in the region. Under the agreement, CTH will also manage advertisingsales together with VIMN Asia for both PARAMOUNT Channel and MTV Thailand.Under CTH, MTV Thailand will continue to operate as afully localized channel – made in Thailand for Thai viewers. Mr Sukhavanij continued, “Havingworked with MTV Thailand, I am delighted to have the channel back under mywatch and look forward to continuing to build an exceptional platform thatfeatures some of the very best of MTV for Thai youth.” # ## About PARAMOUNT CHANNEL PARAMOUNT CHANNEL is a 24-hour,ad-supported television network featuring the movies of Paramount Pictures,America’s oldest motion picture studio and one of the world’s leading producers of filmed entertainment. PARAMOUNT CHANNEL creates a contemporary and unique environment foraudiences to celebrate film, documentaries and behind-the-scenes features. Viewersare given access to Paramount Pictures’ vast library of beloved, award-winningfilms – from visionary epics to heart-wrenching romances to blockbusterfranchises, all created by the best talent and filmmakers in the business. PARAMOUNT CHANNEL is part of Viacom International Media Networks (VIMN),a division of Viacom Inc. (NASDAQ: VIA, VIAB). About Viacom InternationalMedia Networks Viacom International Media Networks (VIMN), a unit ofViacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s mostpopular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacombrands reach more than 3.4 billion cumulative subscribers in 180+ countries andterritories via more than 200 locally programmed and operated TV channels andmore than 550 digital media and mobile TV properties, in 40 languages. Keep upwith VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses,visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom. AboutCTH Public Company Limited CTH Public Company Limited isthe leader of Media and Entertainment business provider in Thailand, providingvariety of entertainment and sports channels followed by Thai people all overthe country such as Barclays Premier League, Fox Sports and many famous sportsand entertainment channels, which makes CTH the most successful pay TV in thecountry within a short period of time. For more information, see www.cth.co.th. Contact: Adeline Ong, Senior Director, Corporate Communications, Asia, Viacom International Media Networks t: +65 6420 7240 m: +65 9366 7323 e: [email protected] "The introduction of ParamountChannel in Asia is a key, strategic step in deepening our presence both inThailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for thishighly anticipated launch in Asia and look forward to seeing Paramount Channelexpand further in the coming months. — Mark Whitehead, Executive Vice President and Managing Director for VIMN Asia We’re proud to be the first tooffer Paramount Channel in Asia and to make it the first 24-hour movie channel availableto our subscribers across multiple screens. We continue to be single-minded in giving our subscribers the best viewing experience and high quality content. — Amarit Sukhavanij, CEO of CTH Paramount Channel meets the growing entertainment demands for morecurated movie experiences in Asia, delivering an optimal mix of Academy-Award®winners, action hits, classics, romances, horror movies, dramas, and familyfilms. Our library is home to thebiggest stars and this will shape our programming as audiences relive theunforgettable moments and great film franchises in the comfort of their ownhomes. — Paras Sharma, Senior Vice President of MTV, Comedy Central & Paramount Brands and Digital Media, VIMN Asia Having worked with MTV Thailand, I am delightedto have the channel back under my watch and look forward to continuing to buildan exceptional platform that features some of the very best of MTV for Thaiyouth. — Amarit Sukhavanij, CEO of CTH ABOUT VIMN ASIA PRESS Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom. VIMN Asia Pressnewsroom.
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