OIOP Jan 2020
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Vol 23/06 January 2020 Patriotism Redefined INDIAN SOAR & HOW ! Food start-ups on a success spree For out-of-the-box travel experience Small businesses, big dreams Know India Better On a sweet trail in mishti land Face to Face Bijaya Jena Great Indians : Ram Mohan | T.N. Seshan | Captain Deepak Sharma KC MORPARIA’S PAGE Contents January 2020 VOL. 23/06 THEME: Morparia’s Page 02 STARTUPS Start-ups soar and how! 04 Manu Shrivastav Managing Editor Mrs. Sucharita R. Hegde Food start-ups on a success spree 06 Swati Sharma Editor For out-of-the-box travel experience 08 Sagarika Sen Anuradha Dhareshwar Where stays are the finest 10 Nehal Patel Boomtime for AgriTech startups 12 Design Hiren Kumar Bose Resurgam Digital LLP Small businesses, big dreams 14 Kiran Raut OIOP Clubs Media start-ups grow in sync with net access 16 Renuka Goel Nagesh Bangera Know India Better On a sweet trail in mishti land 17 Manjira Majumdar Advisory Board Sucharita Hegde Face to Face Justice S. Radhakrishnan Venkat R. Chary Bijaya Jena 27 A. Radhakrishnan General Printed & Published by Three Malayalam films on elder abuse 31 Shoma A. Chatterji Mrs. Sucharita R. Hegde for One India One People Foundation, Under the vast sky 33 Prof. Avinash Kolhe Mahalaxmi Chambers, 4th floor, 22, Bhulabhai Desai Road, We Came Before You and Other Poems 35 Jawahar Nidamboor Mumbai - 400 026 Tel: 022-2353 4400 Fax: 022-2351 7544 e-mail: [email protected] Great Indians 36 [email protected] visit us at: RAM MOHAN T.N. SESHAN CAPTAIN DEEPAK www.oneindiaonepeople.com SHARMA KC www.facebook.com/oneindiaonepeoplefoundation Start-ups – An overview Start-ups soar and how! India has witnessed the emergence of over 40,000 start-ups in the last five years, which have created more than $130 Bn of value. As start-up initiatives get a boost from the government, and penetrate into Tier 2 and 3 cities, India`s start-up ecosystem is scaling new heights, writes Manu Shrivastava. The Happy Place Cafe in Koregaon Park, Pune is a café cum coworking space started by Vamsy K and Anvi M to build a community via different events and workshops. hat India has a colossal start-up ecosystem in the being a great business idea to fetch decent income, all one world, and is all braced to witness year-on-year needs to do is buy a white board and marker pen. A tuition T growth of 10 per cent to 12 per cent; and of the total class can be offered to an individual or larger group, and all it number a fourth are technology-led start-ups, and requires is some basic knowledge on the subject being taught almost three to four tech start-ups are born on an average and a passion to teach. Advertising can be done through every day, is phenomenal to say the least. social media or by word of mouth. And then, there’s Multi-level marketing (MLM), also called pyramid selling, There are a series of factors that make India network marketing and referral marketing, which is a market- appealing as a start-up nation and these include: Cost of ing strategy for the sale of products or services where the doing business, size of domestic market and proximity to revenue of the MLM company is derived from a non-salaried customers and vendors. Following a survey of 150K young workforce selling the company's products/services, while the Indians, it was revealed that for a nation having a whopping earnings of the participants are derived from a seven million college graduates per year, 55 per cent of its pyramid-shaped or binary compensation commission system. youth prefer to work in start-ups over corporates. Not surprising, the median age of start-up founders is 31 years. Here, you need to sell a product of network market- ing company by making a new member directly through you. With 462 million internet users of which a whop- You get commission for selling the product and making ping 80 per cent are mobile-based, India is the second members as you go along. MLM is a great module to ensure largest consumer internet market in the world and offers the good earnings. Products like Amway, Tupperware, Herbalife, best opportunities for start-ups. Avon and others work on these models and are huge hits. Start-ups that are thriving A Travel Agency remains a great business idea and one with low investment too. The industry thrives without There are a string of modest, easy start-ups viable being affected much by the vagaries of economics and in India and available to all and sundry. Top of the list is the political scenarios. People across the world need to travel for quintessential ‘Tuition Class’ that doubles up as the first various reasons. To help them with lodging, boarding and low-cost business and works well across genres. Besides travel, one can start a travel agency, and run it from home. 04 ONE INDIA ONE PEOPLE Jan 2020 And, if you have a camera -- better still a DSLR, to deliver the tiffins. you could initiate a professional photography calling. Professional photographers are in big demand. For this, you The earliest start-up that may come to one’s mind just need a high-definition camera, invest time in learning in India remains the ‘insurance agency’, which is the best professional photography and, then, marketing your low-cost, low-risk part-time business solution. All insurance business. With social media providing the perfect platform agents need is to possess adequate information about their for photographers to showcase their work and seek product, communication skills and convincing prowess clientele, what better and easier start-up then provide a which can earn a fortune depending on the number of professional photography service. policies sold, amounts insured and types of policy. For the common man, In the last decade, hand-made the best start-up remains the gifts as a start-up initiative has ‘Tea-Coffee Shop’ , which almost gained popularity. With a tops the list of low-cost business tradition to gift something to ideas. For this one, all you need someone on some occasion or is to rent a small place or stall to the other, and the preference for sell tea-coffee. Apart from the handmade or customised gifts, basic stove, you will need raw this start-up has thrived like no material for tea and coffee. other. For those creative and Proximity to a college or a place capable of making gift items at of business can get you guaran- home, you have a start-up from teed business and swift success. home itself which, once estab- lished, can be converted into an And, close on the heels online store. of a tea-coffee shop is the ‘Fast Food Joint’ that is almost always Start-up India Learning spilling over with customers. Programme is a free online entre- Today, a lot of people love preneurship programme initiated snacking on fast food, whether by start-up India. The aim here is it’s vada pav, idlis, bhajias to help entrepreneurs get their sandwiches or momos. This ideas and ventures to the next start-up if managed well is level through structured learning. almost always a success. In The programme covers lessons order to start a fast food outlet, on key areas of starting up by one needs to have a place of Chaayos, which serves customized tea and 40plus top founders of India, in their own or rent a place. The snacks is run by Sunshine Tea House Pvt an extensive four-week rentals in metros, especially in a Ltd. It operates 50 cafes across the country programme. city like Mumbai are high. Then, you need to procure permissions It may be mentioned here that from the local authority to start start-up-friendly promises were a your business. You also need to budget your raw materials major part of the ruling government`s manifesto. In just five and groceries before drawing up a menu for customers. It’s years, India has witnessed the emergence of over 40,000 always a case of trial and error before you hit success in this start-ups, which have created more than $130 Bn of value as in most start-up business. from January 2014 to September 2018. Among easier start-up business is ‘Candle Making’ The start-up India scheme has penetrated Tier 2 that’s a home-based low investment business. Candles are and 3 markets as well. With a number of initiatives from the used by everyone for religious purposes as well as decora- central and state governments, start-ups and early-stage tive items. And, it’s extremely easy to make candles at businesses have been given every encouragement and home. All you need is paraffin wax and colours. And, incentive to grow and innovate. nothing like it, if you have some fragrances to boot. With the surge in migration of students and work personnel across India, particularly in urban zones, and good home-made food being the ultimate casualty, ‘Tiffin Manu Shrivastava is a Media Legal Services’ have grown to become a promising business Researcher with Draft Craft Interna- model. Most working professionals and students have little tional, and co-convener of ‘The time and lesser inclination to cook food at home. They Woman Survivor’ initiative that prefer home-made food, and if you have expertise to make documents abuse of women and good food and at low cost, you can start a tiffin service.