Geography and Environment Undergraduate Field Trips
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Case Study2 Niche Tourism Marketing
IIUM Journal of Case Studies in Management: Vol. 1: 23-35, 2010 ISSN 2180-2327 Case Study2 Niche Tourism Marketing Manoj Edward Cochin University of Science and Technology, India Babu P George* University of Southern Mississippi, USA Abstract: This case study focuses on a niche tourism operator in Kerala, India, offering tour packages mainly in the areas of adventure and ecotourism. The operation began in 2000, and by 2008 had achieved considerable growth mainly due to the owners’ steadfast commitment and passionate approach to the product idea being promoted. Over the years, the firm has witnessed many changes in terms of modifying the initial idea of the product to suit market realities such as adding new services and packages, expanding to new markets, and starting of new ventures in related areas. In the process, the owners have faced various challenges and tackled most them as part of pursuing sustained growth. The present case study aims to capture these growth dynamics specific to entrepreneurship challenges. Specific problems in the growth stage like issues in designing an innovative niche product and delivering it with superior quality, coordinating with an array of suppliers, and tapping international tourism markets with a limited marketing budget, are explored in this study. Also, this study explores certain unique characteristics of the firm’s operation which has a bearing on the niche area it operates. Lastly, some of the critical issues pertaining to entrepreneurship in the light of the firm’s future growth plans are also outlined. INTRODUCTION Kalypso Adventures is a package tour company that was started in 2000 by two Naval Commanders of the Indian Navy, Cdr. -
Download Tour
Kerala Backwaters with Beach 4 Night / 5 Days Kumarakom-Kovalam Departure City : AHMEDABAD Tour Highlights ● Daily Breakfast & Dinner. ● All Transfers & Sightseeing by Private AC Vehicle as per the tour Itinerary. (Car At Disposal) ● Hotel Luxury Taxes. ● AC Will not work in Hilly Area. Tour Discription Kerala is timeless natural beauty that combines breathtaking panoramas of forests, lakes & valleys with rich wildlife and lush tea estates. Travel to the paradise of South India, enjoy the backwaters and beaches. Tour Itinerary DAY 1: Cochin - Kumarakom (160 Kms, 4 Hrs) Arrive Kochi (colonial name Cochin) meet the assistance and transfer to Kumarakom / Alleppey. Kumarakom - It is popularly known as the ‘Venice of East’, this exotic backwater village consists of a cluster of island villages in and around the Vembanad Lake. Kerala offers some world best Ayurvedic treatments, giving you a complete relaxation of mind, body & soul. You can try the same at the resort at additional cost. On arrival at Kumarkom/Alleppey check into the hotel. Rest of the day at leisure or enjoy resorts facilities. Evening you can enjoy sunset cruise on Vembanad Lake. Dinner and Overnight stay at the hotel in Kumarakom. (The itinerary changes as per your time, schedule and the hotel area which you stay in) (Entry fees & activity cost to be paid directly wherever applicable ) Dinner DAY 2: Kumarakom Today Morning after Breakfast go for a village walk. Later visit Kottayam city for some shopping of famous silk sarees of south india. Afternoon return to the hotel. The peaceful glory of Kumarakom is enjoyed best by soothening of senses and relaxation of mind, body, and soul. -
A CONCISE REPORT on BIODIVERSITY LOSS DUE to 2018 FLOOD in KERALA (Impact Assessment Conducted by Kerala State Biodiversity Board)
1 A CONCISE REPORT ON BIODIVERSITY LOSS DUE TO 2018 FLOOD IN KERALA (Impact assessment conducted by Kerala State Biodiversity Board) Editors Dr. S.C. Joshi IFS (Rtd.), Dr. V. Balakrishnan, Dr. N. Preetha Editorial Board Dr. K. Satheeshkumar Sri. K.V. Govindan Dr. K.T. Chandramohanan Dr. T.S. Swapna Sri. A.K. Dharni IFS © Kerala State Biodiversity Board 2020 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, tramsmitted in any form or by any means graphics, electronic, mechanical or otherwise, without the prior writted permission of the publisher. Published By Member Secretary Kerala State Biodiversity Board ISBN: 978-81-934231-3-4 Design and Layout Dr. Baijulal B A CONCISE REPORT ON BIODIVERSITY LOSS DUE TO 2018 FLOOD IN KERALA (Impact assessment conducted by Kerala State Biodiversity Board) EdItorS Dr. S.C. Joshi IFS (Rtd.) Dr. V. Balakrishnan Dr. N. Preetha Kerala State Biodiversity Board No.30 (3)/Press/CMO/2020. 06th January, 2020. MESSAGE The Kerala State Biodiversity Board in association with the Biodiversity Management Committees - which exist in all Panchayats, Municipalities and Corporations in the State - had conducted a rapid Impact Assessment of floods and landslides on the State’s biodiversity, following the natural disaster of 2018. This assessment has laid the foundation for a recovery and ecosystem based rejuvenation process at the local level. Subsequently, as a follow up, Universities and R&D institutions have conducted 28 studies on areas requiring attention, with an emphasis on riverine rejuvenation. I am happy to note that a compilation of the key outcomes are being published. -
ROUTES DU BONHEUR Southern India, Temples, Canals and Beaches
My Route du Bonheur... - Suggestions of itineraries to discover the world... India ROUTES DU BONHEUR Southern India, temples, canals and beaches Journey through the south of India, from the Kerala backwaters to the exotically-colored temples, the deities of Tamil Nadu or the stunning city of Bangalore in the Karnataka region. This intense sensory odyssey through nature ends in Goa, where the beaches are lapped by the crystal-clear waves of the Arabian sea. 12 NIGHTS A concierge is at your service: from 4001 203 186 * ¥ 16,204.83* * Prix Total communiqué à titre indicatif au 10/05/2021, calculé sur la base de 2 personnes en chambre double pour un séjour du nombrede nuits indiqué sur cette page par établissement, hors activités conseillées, hors établissements non réservables en ligne et hors restaurants. ** Prix d'un appel local. 1 2 3 4 5 6 112 miles 30 miles 280 miles 267 miles 356 miles My Route du Bonheur... - Suggestions of itineraries to discover the world... 1 THIRUVANANTHAPURAM — 2 NIGHTS ( 1 property available ) Niraamaya Retreats Surya Samudra Restaurant and hotel on the seafront. Tucked away in the South Indian state of Kerala, Niraamaya Retreats Surya Samudra overlooks the Arabian Sea. Its cottages, nestled amongst the coconut trees and caressed by the sea breeze, offer the best in Keralian Heritage architecture. A path wends its way to the ‘Chandra’ beach – an idyllic beach with intensely private vibes. Ayurvedic massages and Thai relaxation therapies take you on exhilarating sensory journeys, while Yoga sessions on a platform at the cliff’s edge make for an absolutely enlivening experience. -
Alappuzha Travel Guide - Page 1
Alappuzha Travel Guide - http://www.ixigo.com/travel-guide/alappuzha page 1 Max: 26.5°C Min: Rain: 688.0mm 24.29999923 When To 7060547°C Alappuzha Jul Welcome to the Land of Exotic Pleasant weather. Carry Light woollen, VISIT umbrella. Backwaters! Packed with alluring Max: 26.0°C Min: Rain: 557.0mm serenity and mesmerizing beauty, 23.70000076 http://www.ixigo.com/weather-in-alappuzha-lp-1138477 2939453°C Alleppey will bowl you over. It is a Aug perfect place to enjoy a laid back Jan Pleasant weather. Carry Light woollen, Famous For : City vacation amidst a wondrous Pleasant weather. Carry Light woollen. umbrella. landscape in God's own country. It Max: 26.5°C Min: Rain: 378.0mm Max: 27.5°C Min: Rain: 28.0mm 24.10000038 23.10000038 is mostly famous for its houseboat 1469727°C 1469727°C Alappuzha is also known as the cruises, rustic Kerala backwaters Sep Venice of East due to its several waterways Feb and a network of serene canals and Pleasant weather. Carry Light woollen. Pleasant weather. Carry Light woollen, that form an intricate channel of lagoons, umbrella. lagoons.Marari Beach, Alappuzha lakes and canals. The place is a utopia for Max: 28.0°C Min: Rain: 39.0mm 24.10000038 Max: 26.5°C Min: Rain: 287.0mm Beach, Pathiramanal and 1469727°C 24.20000076 nature lovers due to its pristine scenic 2939453°C Punnamada Lake are among the beauty, alluring backwaters, paddy fields, Mar Oct most prominent attractions. rich avian fauna and (of course) picturesque Pleasant weather. Carry Light woollen, umbrella. -
A Study on Significance of Backwater Tourism and Safe Houseboat
Munich Personal RePEc Archive A Study on Significance of Backwater Tourism and Safe Houseboat Operation in Kerala Jose, Jiju and Aithal, Sreeramana College of Management and Commerce, Srinivas University, Mangalore, India 4 August 2020 Online at https://mpra.ub.uni-muenchen.de/102871/ MPRA Paper No. 102871, posted 13 Sep 2020 20:03 UTC A Study on the Significance of Backwater Tourism and Safe Houseboat Operations in Kerala Jiju Jose* & P. S. Aithal** *Research Scholar, College of Management and Commerce, Srinivas University, Mangalore, India E-mail : [email protected] **Professor, College of Management & Commerce, Srinivas University, Mangalore, India E-mail : [email protected] August 2020 ABSTRACT The Backwaters of Kerala are historically important. The backwaters and interconnecting navigable canals have made a number of rural tourism destinations with matchless beauty. These backwater systems were once Kerala’s own trade highways. The major component of backwater tourism is houseboat cruising. The State has sensed the potential of backwater tourism in nowadays. Mass tourism movement in this sector caused for the multidimensional impacts on the economic, socio-cultural and bio-physical environment. Being an Eco-tourism product, backwater tourism needs sustainable and responsible tourism practice. Considering the need for the sustenance of the houseboat operation as a unique tourism product, it is mandatory to ensure the quality of facilities and services. In this paper, the researcher is trying to focus on the importance of backwater tourism in Kerala. Also giving special attention to identify various aspects of safe houseboat operations and the issues related. The major issues related to houseboat operation are lack of infrastructure, issues of licensing, issues of safety, environmental issues, and lack of quality services. -
Tourist Statistics 2019 (Book)
KERALA TOURISM STATISTICS 2019 RESEARCH AND STATISTICS DIVISION DEPARTMENT of TOURISM GOVERNMENT OF KERALA DEPARTMENT OF TOURISM KERALA TOURISM STATISTICS 2019 Prepared by RESEARCH & STATISTICS DIVISION DEPARTMENT OF TOURISM Sri.KADAKAMPALLY SURENDRAN Minister for Devaswoms, Tourism and Co-Operation, Kerala Ph (Office): 0471-2336605, 2334294 Thiruvananthapuram MESSAGE Kerala is after all India’s most distinguished state. This land of rare natural beauty is steeped in history and culture, but it has still kept up with the times, Kerala has taken its tourism very seriously. It is not for nothing than that the Eden in these tropics; God’s own country was selected by National Geographic Traveler as one of its 50 “destination of life time”. When it comes to building a result oriented development programme, data collection is key in any sector. To capitalize the opportunity to effectively bench mark, it is essential to collect data’s concerned with the matter. In this context statistical analysis of tourist arrivals to a destination is gaining importance .We need to assess whether the development of destination is sufficient to meet the requirements of visiting tourists. Our plan of action should be executed in a meticulous manner on the basis of the statistical findings. Kerala Tourism Statistics 2019 is another effort in the continuing process of Kerala Tourism to keep a tab up-to-date data for timely action and effective planning, in the various fields concerned with tourism. I wish all success to this endeavor. Kadakampally Surendran MESSAGE Kerala Tourism has always attracted tourists, both domestic and foreign with its natural beauty and the warmth and hospitality of the people of Kerala. -
Cruising the Kerala Backwaters 24 February - 7 March 2021
CRUISING THE KERALA BACKWATERS 24 FEBRUARY - 7 MARCH 2021 YOUR TOUR LEADERS FROM £2,580 PER PERSON Tour Leaders: Malcolm and Jane Wallace AN ENCHANTING JOURNEY ALONG EMERALD WATERS Join Malcolm and Jane Wallace on a pioneering cruise through Kerala, from the modern port city Cochin (Kochi) to the ancient port town of Alleppey (Alappuzha) passing through Kottayam, land of rubber and spices. Travel aboard a traditional nine-cabin wooden rice barge on what promises be an enlightening as well as an extremely relaxing holiday. Kerala has an extensive network of water ways that lace its interior coastline, stretching along almost its entire length of around 600kms. It is a land of copious rainfall which flows from the hills and mountain passes in freshwater canals and streams to join the 40 odd rivers in the state. This labyrinthine network of canals, streams and rivers, which converge to form lagoons, make up the Backwaters and give rise to an unique eco system which is a haven for nature. The area has been named by National Geographic as the ‘Green Venice of the East’ due to the green coconut trees which turn the backwaters a vibrant emerald green, with the setting sun adding splashes of red, all contributing to the serenity of this tropical destination. The water-ways teem with life as wooden boats are the only way of travelling between villages. Along the way we will visit temples, churches, marketplaces, paddy fields, beaches and boat building yards. We will learn about and experience the vibrant culture of the region including coir handloom weaving, snake boat regattas, traditional toddy tapping, local dances, martial arts and festivals. -
Physical Geography of Edava - Nadayara and Paravur Backwaters, Kerala, India
International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2019): 7.583 Physical Geography of Edava - Nadayara and Paravur Backwaters, Kerala, India Haritha .Y .A1, Dr. Jayalekshmi .V .K2 1Research Scholar, Department of Geography, University College, Thiruvananthapuram-695034, India 2Assistant Professor, Department of Geography, University College, Thiruvananthapuram-695034, India Abstract: Water is the important phenomenon that differentiates the Earth from other members in the Milky Way. Besides being the prominent life sustaining component in the ecosystem, water plays a versatile role in the functioning of the bio-geo-chemical cycles. A backwater means the network of interconnected lakes and they were formed by the actions of shore currents and sea waves constructing low depressions at the mouth of rivers. The backwaters of Kerala are located where the freshwater from rivers meet Lakshadweep Sea in the west. Man has been using the backwaters for ages for fishing, transportation, agriculture and other related activities. Edava- Nadayara and Paravur backwaters lies between Lakshadweep Sea and Western Ghats in the south-western part of Kerala, India and is well known for their scenic beauty. Ithikkara river is the main feeder of Paravur lake and Ayiroor River, which is the second smallest river in Kerala finally emptying into the Edava- Nadayara lake. The backwater system has a total area of 101.026 sq. kms including the lakes which covers 10.325 sq. kms. The main objective of this study is to analyse the physical settings and characteristics of Edava- Nadayara and Paravur backwaters by inventorying the geomorphology, geology, climate, soil, slope, flora and fauna with the help of primary and secondary data sources. -
Kerala Backwaters Tour 5 Nights / 6 Days Cochin
Kerala Backwaters Tour 5 Nights / 6 Days Cochin - Alleppey - Kovalam – Trivandrum Day 1: Cochin - After arriving at the International Airport in Cochin, meet our representative who’ll escort you to the hotel. Check - in at the hotel. Spend the rest of the d ay relaxing at the hotel. Enjoy the overnight stay at the hotel. Day 2: Cochin - After enjoying early breakfast, start your day visiting major tourist destinations which include the St. Francis Church, Dutch Palace and Jewish Synagogue in Cochin. Also vis it Chinese Fishing net a major tourist attraction. In the evenings take a walk to the market for enjoying shopping extravaganza. Retire for the night at the hotel. Day 3: Cochin - Alleppey - Wake up early in the morning to proceed to Alleppey by road, aft er breakfast. Upon reaching Alleppey, Check - in to a Houseboat and cruise along the famous backwaters of Alleppey - Kumarakom enjoying the majestic scenery. Witness the sunset on this floating villa. Overnight stay at the houseboat. Day 4: Alleppey - Kovala m - On the 4th day, after checkout from the houseboat move towards Kovalam. On arrival at Kovlam check - in at the hotel. After resting and relaxing for a while move out for an excursion to Kovalam Beach. The beach presents you to have a fun filled evening in the lap of Mother Nature. Night at hotel. Day 5: Kovalam - Trivandrum - After breakfast , head for a sightseeing trip of Trivandrum which includes places like Science and Technology Museum, Veli Tourist village, Shangmugham Beach, Museum Complex, Padmana bha Swamy Temple and Aakulam boat club. -
Cruising the Kerala Backwaters 18 February - 1 March 2022
CRUISING THE KERALA BACKWATERS 18 FEBRUARY - 1 MARCH 2022 FROM £2,890 PER PERSON Tour Leader: Marie-Thérèse Hill AN ENCHANTING JOURNEY ALONG EMERALD WATERS Join Marie-Thérèse Hill on a pioneering cruise through Kerala, from the modern port city Cochin (Kochi) to the ancient port town of Alleppey (Alappuzha) passing through Kottayam, land of rubber and spices. Travel aboard a traditional nine-cabin wooden rice barge on what promises be an enlightening as well as an extremely relaxing holiday. Kerala has an extensive network of waterways that lace its interior coastline, stretching along almost its entire length of around 600 kms. It is a land of copious rainfall which flows from the hills and mountain passes in freshwater canals and streams to join the 40 odd rivers in the state. This labyrinthine network of canals, streams and rivers, which converge to form lagoons, make up the Backwaters and give rise to a unique eco system which is a haven for nature. The area has been named by National Geographic as the ‘Green Venice of the East’ due to the green coconut trees which turn the backwaters a vibrant emerald green, with the setting sun adding splashes of red, all contributing to the serenity of this tropical destination. The waterways teem with life as wooden boats are the only way of travelling between villages. Along the way we will visit temples, churches, marketplaces, paddy fields, beaches and boat yards. We will learn about and experience the vibrant culture of the region including coir handloom weaving, snake boat regattas, traditional toddy tapping, local dances, martial arts and festivals. -
Cultural Heritage of Kerala
BOOKS DC Prof. A. Sreedhara Menon Born on December 18, 1925 at Eranakulam. Completed his M. A. Degree in History as a private candidate from the University of Madras with first rank in 1948. Went to Harvard University on a Fullbright Travel Grant and a Smith- Mund Scholarship and secured Masters degree in Political Science from there with specialisation in International Relations. Worked in various capacities such as Professor of History, State Editor of the Kerala Gazetteers, Registrar of the University of Kerala and UGC visiting Professor in the University of Calicut. Held many other positions during his eventful career. Apart from compiling eight District Gazetteers of Kerala he has written more than 25 books in English and Malayalam. BOOKS DC 1 Cultural Heritage of Kerala Other books in English by A. Sreedhara Menon from D C Books Kerala and Freedom Struggle A Survey of Kerala History BOOKS DC 2 A. Sreedhara Menon Cultural Heritage of Kerala BOOKS DC B D C Books 3 English Language Cultural Heritage of Kerala History by A. Sreedhara Menon © D C Books/Rights Reserved First Published in 1978 First e-book edition November 2010 Cover Design Priyaranjanlal Publishers D C Books, Kottayam 686 001 Kerala State, India website : www.dcbooks.com e-mail : [email protected] Although utmost care has been taken in the preparation of this book, neither the publishers nor the editors/compilers can accept any liability for any consequence arising from the information contained therein. The publisher will be grateful for any information, which will assist them in keeping future editions up to date.