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Case Study2 Niche Tourism Marketing
IIUM Journal of Case Studies in Management: Vol. 1: 23-35, 2010 ISSN 2180-2327 Case Study2 Niche Tourism Marketing Manoj Edward Cochin University of Science and Technology, India Babu P George* University of Southern Mississippi, USA Abstract: This case study focuses on a niche tourism operator in Kerala, India, offering tour packages mainly in the areas of adventure and ecotourism. The operation began in 2000, and by 2008 had achieved considerable growth mainly due to the owners’ steadfast commitment and passionate approach to the product idea being promoted. Over the years, the firm has witnessed many changes in terms of modifying the initial idea of the product to suit market realities such as adding new services and packages, expanding to new markets, and starting of new ventures in related areas. In the process, the owners have faced various challenges and tackled most them as part of pursuing sustained growth. The present case study aims to capture these growth dynamics specific to entrepreneurship challenges. Specific problems in the growth stage like issues in designing an innovative niche product and delivering it with superior quality, coordinating with an array of suppliers, and tapping international tourism markets with a limited marketing budget, are explored in this study. Also, this study explores certain unique characteristics of the firm’s operation which has a bearing on the niche area it operates. Lastly, some of the critical issues pertaining to entrepreneurship in the light of the firm’s future growth plans are also outlined. INTRODUCTION Kalypso Adventures is a package tour company that was started in 2000 by two Naval Commanders of the Indian Navy, Cdr. -
Social Contract, Social Policy and Social Capital
THE PAST AND FUTURE: SOCIAL CONTRACT, SOCIAL POLICY AND SOCIAL CAPITAL Cornelia Butler Flora Jan L. Flora Iowa State University Social Contract Early social theorists (Thomas Hobbes, John Locke, and Jean-Jacques Rousseau) were intrigued by the notion of order and the mutual obligation it entails. For them, a critical part of social order is the relation between the ruler and the ruled, which includes collective agreement on the criteria for distinguishing right behavior from wrong, and enforcing right action. Why do the vast majority of people do what they are supposed to do? Hobbes addressed the question by theorizing what he felt separated "civilized" society from savagery. The "state of nature," according to Hobbes, was based on each person gaining the most possible on an individual basis, resulting in a life that was "solitary, poor, nasty, brutish and short." Only when individuals, through a social contract, give up their individual liberty to a sovereign committed to defending the subjects' lives in exchange for obedience to the sovereign's rules, does order, and thus security, emerge. The Hobbesian argument justifies the power of the sovereign. If citizens do not obey the rules, harsh and even extreme punishment isj ustifiable, indeed, necessary. Locke differed from Hobbes in his view of history. He argued that the rights of life and property were recognized under natural law. Insecurity arose from lack of clarity as to who was to enforce those rights. The social contract involves individuals agreeing to obey the laws of the state in exchange for the state's protection of the person and property. -
Social Capital in First Nations Communities / 125 6 Social Capital in First Nations Communities: Concept and Measurement
Social Capital in First Nations Communities / 125 6 Social Capital in First Nations Communities: Concept and Measurement Javier Mignone, Janet Longclaws, John O’Neil and Cameron Mustard Introduction Social epidemiology is motivated by the question “Why is this society unhealthy?” versus the traditional epidemiological question “Why did this individual get sick?”1 These are two kinds of etiological questions. The latter question seeks the causes of cases, whereas the former seeks the causes of prevalence and incidence, and thus requires the study of population features—not so much the characteristics of individuals.2 Compositional explanations for variations in health between different communities assume that these areas include different types of individuals, and differences between these individuals would account for the observed difference between places. On the other hand, a contextual explanation would consider that there are features of the social or physical environment that influence the health of those exposed to it (either in addition to or in interaction with individual characteristics). This derives in the key distinction between individual level determinants and ecological level determinants of health. The critical view held by the Royal Commission on Aboriginal Peoples (RCAP) on the individualistic analysis of socioeconomic determinants of health is aligned with this contextual explanation (Royal Commission on Aboriginal Peoples 1996a). It was with this perspective that the Health Information and Research Committee (HIR) of the Assembly of Manitoba Chiefs (AMC), together with the Centre for Aboriginal Health Research (CAHR) at the University of Manitoba, outlined a strategic program of research entitled “Why Are Some First Nations Communities Healthy and Others Are Not? Constituting Evidence in First Nations Health Policy” (O’Neil et al. -
Developing Communities
Developing 1 Communities Jerry W. Robinson, Jr., and Gary Paul Green BEHAVIOR OBJECTIVES After studying this chapter and completing the online learning activities, students should be able to 1. Understand the criticism of the concept of “community.” 2. Define community of place. 3. Differentiate between community development and economic development. 4. Describe the social forces that led to the rise of the community development field. 5. Differentiate between development “of” community and development “in” community. 6. Identify issues that influence the interests of residents in specific localities. 7. Understand the role of participation in the community development process. 8. Distinguish between community service-learning and volunteering/community service. ________________________________________ Introduction Much has been written in recent years about the loss of community and the implications for civil society (Putnam, 2000). Globalization has restructured economic, political, and social relationships at the local level. Technological and social changes have opened new paths for sharing collective interests, such as social networking sites on the Internet and mass media that link individuals to a common culture. Corporations and financial institutions shift capital around the globe to seek out more profitable locations for doing business. Workers increasingly move to places where they can find better job opportu - nities. All of these factors undermine the sense of community in places. 1 2 INTRODUCTION TO COMMUNITY DEVELOPMENT Although our social relationships and interests are no longer limited to local communities, the power of place remains. Local issues, such as education, housing, health, and jobs, are critical concerns for most residents. There continues to be interest in mobilizing local residents to build assets that improve their quality of life (Green & Haines, 2007; Kretzmann & McKnight, 1993). -
Community Resilience: a Policy Tool for Local Government?
This is a repository copy of Community resilience: a policy tool for local government?. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/108066/ Version: Accepted Version Article: Platts-Fowler, D. and Robinson, D. (2016) Community resilience: a policy tool for local government? Local Government Studies, 42 (5). pp. 762-784. ISSN 0300-3930 https://doi.org/10.1080/03003930.2016.1186653 Reuse Unless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version - refer to the White Rose Research Online record for this item. Where records identify the publisher as the copyright holder, users can verify any specific terms of use on the publisher’s website. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request. [email protected] https://eprints.whiterose.ac.uk/ Community Resilience: A Policy Tool for Local Government? Published: Local Government Studies Deborah Platts-Fowler Department of Law and Criminology Sheffield Hallam University Sheffield S1 1WB [email protected] David Robinson (Corresponding Author) Centre for Regional Economic and Social Research Sheffield Hallam University Sheffield S1 1WB [email protected] Community Resilience: A Policy Tool for Local Government? Abstract In many countries local government has been a prime target of austerity measures. -
Community-Based Participatory Research: Ethical Challenges
Connected Communities Community-based Participatory Research: Ethical Challenges Durham Community Research Team Centre for Social Justice and Community Action, Durham University 1 COMMUNITY-BASED PARTICIPATORY RESEARCH: ETHICAL CHALLENG ES Community-based Participatory Research: Ethical Challenges Durham Community Research Team Centre for Social Justice and Community Action, Durham University Executive Summary This paper outlines the findings of a scoping study examining ethical issues in community-based participatory research (CBPR), based on a literature search and the deliberations of a co-inquiry action research group. The search indicated a range of research approaches claiming to be participatory and community-based, showing significant variation in degrees of participation and community control. Ethical challenges in CBPR include matters relating to: partnership, collaboration and power; community rights, conflict and representation; ownership and dissemination of data, findings and publications; anonymity, privacy and confidentiality; institutional ethical review processes; and blurred boundaries between researcher and researched, academic and activist. While many of these issues are common in qualitative social research, what is distinctive about CBPR is the openness, fluidity and unpredictability of the research process. It is often complicated by multi-layered partnerships based on the negotiation of power relations between diverse groups (with specific histories, politics, cultures and personalities), whilst also being constrained -
Physical Geography of Edava - Nadayara and Paravur Backwaters, Kerala, India
International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2019): 7.583 Physical Geography of Edava - Nadayara and Paravur Backwaters, Kerala, India Haritha .Y .A1, Dr. Jayalekshmi .V .K2 1Research Scholar, Department of Geography, University College, Thiruvananthapuram-695034, India 2Assistant Professor, Department of Geography, University College, Thiruvananthapuram-695034, India Abstract: Water is the important phenomenon that differentiates the Earth from other members in the Milky Way. Besides being the prominent life sustaining component in the ecosystem, water plays a versatile role in the functioning of the bio-geo-chemical cycles. A backwater means the network of interconnected lakes and they were formed by the actions of shore currents and sea waves constructing low depressions at the mouth of rivers. The backwaters of Kerala are located where the freshwater from rivers meet Lakshadweep Sea in the west. Man has been using the backwaters for ages for fishing, transportation, agriculture and other related activities. Edava- Nadayara and Paravur backwaters lies between Lakshadweep Sea and Western Ghats in the south-western part of Kerala, India and is well known for their scenic beauty. Ithikkara river is the main feeder of Paravur lake and Ayiroor River, which is the second smallest river in Kerala finally emptying into the Edava- Nadayara lake. The backwater system has a total area of 101.026 sq. kms including the lakes which covers 10.325 sq. kms. The main objective of this study is to analyse the physical settings and characteristics of Edava- Nadayara and Paravur backwaters by inventorying the geomorphology, geology, climate, soil, slope, flora and fauna with the help of primary and secondary data sources. -
Cultural Heritage of Kerala
BOOKS DC Prof. A. Sreedhara Menon Born on December 18, 1925 at Eranakulam. Completed his M. A. Degree in History as a private candidate from the University of Madras with first rank in 1948. Went to Harvard University on a Fullbright Travel Grant and a Smith- Mund Scholarship and secured Masters degree in Political Science from there with specialisation in International Relations. Worked in various capacities such as Professor of History, State Editor of the Kerala Gazetteers, Registrar of the University of Kerala and UGC visiting Professor in the University of Calicut. Held many other positions during his eventful career. Apart from compiling eight District Gazetteers of Kerala he has written more than 25 books in English and Malayalam. BOOKS DC 1 Cultural Heritage of Kerala Other books in English by A. Sreedhara Menon from D C Books Kerala and Freedom Struggle A Survey of Kerala History BOOKS DC 2 A. Sreedhara Menon Cultural Heritage of Kerala BOOKS DC B D C Books 3 English Language Cultural Heritage of Kerala History by A. Sreedhara Menon © D C Books/Rights Reserved First Published in 1978 First e-book edition November 2010 Cover Design Priyaranjanlal Publishers D C Books, Kottayam 686 001 Kerala State, India website : www.dcbooks.com e-mail : [email protected] Although utmost care has been taken in the preparation of this book, neither the publishers nor the editors/compilers can accept any liability for any consequence arising from the information contained therein. The publisher will be grateful for any information, which will assist them in keeping future editions up to date. -
The Importance of Place in an Era of Placelessness? Distance's Influence on Community Satisfaction and Attachment" (2014)
Brigham Young University BYU ScholarsArchive Theses and Dissertations 2014-12-01 The Importance of Place in an Era of Placelessness? Distance's Influence on Community Satisfaction and ttachmentA Matthew L. McKnight Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Sociology Commons BYU ScholarsArchive Citation McKnight, Matthew L., "The Importance of Place in an Era of Placelessness? Distance's Influence on Community Satisfaction and Attachment" (2014). Theses and Dissertations. 4272. https://scholarsarchive.byu.edu/etd/4272 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. The Importance of Place in an Era of Placelessness? Distance’s Influence on Community Satisfaction and Attachment Matthew L. McKnight A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Science Scott R. Sanders, Chair Vaughn R.A. Call Benjamin G. Gibbs Department of Sociology Brigham Young University December 2014 Copyright © 2014 Matthew L. McKnight All Rights Reserved ABSTRACT The Importance of Place in an Era of Placelessness? Distance’s Influence on Community Satisfaction and Attachment Matthew L. McKnight Department of Sociology, BYU Master of Science The powerful influence of global consumerism and its strong effect on rural communities has led to calls for the “death of distance” and for the placelessness of community. However, skepticism remains that all unique elements of communities of place have been erased from rural life. -
How Urban Form Effects Sense of Community
Iowa State University Capstones, Theses and Retrospective Theses and Dissertations Dissertations 2007 How urban form effects sense of community: a comparative case study of a traditional neighborhood and conventional suburban development in Northern Virginia Jason Lee Beske Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/rtd Part of the Urban, Community and Regional Planning Commons, Urban Studies Commons, and the Urban Studies and Planning Commons Recommended Citation Beske, Jason Lee, "How urban form effects sense of community: a comparative case study of a traditional neighborhood and conventional suburban development in Northern Virginia" (2007). Retrospective Theses and Dissertations. 14669. https://lib.dr.iastate.edu/rtd/14669 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Retrospective Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. How urban form effects sense of community: A comparative case study of a traditional neighborhood and conventional suburban development in Northern Virginia by Jason Lee Beske A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF COMMUNITY AND REGIONAL PLANNING Major: Community and Regional Planning Program of Study Committee: Timothy Borich, Major Professor Francis Owusu Michael Martin Iowa State University Ames, Iowa 2007 UMI Number: 1447521 UMI Microform 1447521 Copyright 2008 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. -
Non-Iconic Movements of Tradition in Keralite Classical Dance Justine Lemos
Document generated on 09/26/2021 10:09 p.m. Recherches sémiotiques Semiotic Inquiry Radical Recreation: Non-Iconic Movements of Tradition in Keralite Classical Dance Justine Lemos Recherches anthropologiques Article abstract Anthropological Inquiries Many studies assume that dance develops as a bearer of tradition through Volume 32, Number 1-2-3, 2012 iconic continuity (Downey 2005; Hahn 2007; Meduri 1996, 2004; Srinivasan 2007, 2011, Zarrilli 2000). In some such studies, lapses in Iconic continuity are URI: https://id.erudit.org/iderudit/1027772ar highlighted to demonstrate how “tradition” is “constructed”, lacking DOI: https://doi.org/10.7202/1027772ar substantive historical character or continuity (Meduri 1996; Srinivasan 2007, 2012). In the case of Mohiniyattam – a classical dance of Kerala, India – understanding the form’s tradition as built on Iconic transfers of semiotic See table of contents content does not account for the overarching trajectory of the forms’ history. Iconic replication of the form as it passed from teacher to student was largely absent in its recreation in the early 20th century. Simply, there were very few Publisher(s) dancers available to teach the older practice to new dancers in the 1960s. And yet, Mohiniyattam dance is certainly considered to be a “traditional” style to its Association canadienne de sémiotique / Canadian Semiotic Association practitioners. Throughout this paper I argue that the use of Peircean categories to understand the semiotic processes of Mohiniyattam’s reinvention in the 20th ISSN century allows us to reconsider tradition as a matter of Iconic continuity. In 0229-8651 (print) particular, an examination of transfers of repertoire in the early 20th century 1923-9920 (digital) demonstrates that the “traditional” and “authentic” character of this dance style resides in semeiotic processes beyond Iconic reiteration; specifically, the “traditional” character of Mohiniyattam is Indexical and Symbolic in nature. -
Defining Place Attachment: a Tripartite Organizing Framework
Journal of Environmental Psychology 30 (2010) 1–10 Contents lists available at ScienceDirect Journal of Environmental Psychology journal homepage: www.elsevier.com/locate/jep Defining place attachment: A tripartite organizing framework Leila Scannell, Robert Gifford* Department of Psychology, University of Victoria, Victoria, British Columbia, V8W 3P5 Canada article info abstract Article history: Place attachment has been researched quite broadly, and so has been defined in a variety of ways. The Available online 22 September 2009 various definitions of the concept are reviewed and synthesized into a three-dimensional, person– process–place organizing framework. The person dimension of place attachment refers to its individually Keywords: or collectively determined meanings. The psychological dimension includes the affective, cognitive, and Place attachment behavioral components of attachment. The place dimension emphasizes the place characteristics of Framework attachment, including spatial level, specificity, and the prominence of social or physical elements. In Model addition, potential functions of place attachment are reviewed. The framework organizes related place attachment concepts and thus clarifies the term. The framework may also be used to stimulate new research, investigate multidimensionality, create operational definitions for quantitative studies, guide semi-structured interviews for qualitative studies, and assist in conflict resolution for successful land-use management. Ó 2009 Elsevier Ltd. All rights reserved. Place attachment,