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Entry Detail (Promo) Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A01 (Event and Field Marketing) A01/076 00530 ANDES INBEV BEER DEL CAMPO/NAZCA ARGENTINA DEL CAMPO/NAZCA TELETRANSPOR SAATCHI & SAATCHI SAATCHI & SAATCHI TER Buenos Aires Buenos Aires A01/079 00585 WORLD´S FIRST EICHBORN PUBLISHER JUNG von MATT GERMANY JUNG von MATT FLY BANNER Hamburg Hamburg A01/080 00590 IMAGINE HBO TV NETWORK BBDO NEW YORK USA BBDO NEW YORK A01/081 00657 AUDITORIUM HEINEKEN ITALIA BEER JWT ITALIA Milan ITALY JWT ITALIA Milan A01/092 00884 TROPHY MADE BRASKEM F1 TROPHY W/ São Paulo BRAZIL W/ São Paulo OF RUBBISH A01/123 00275 SEE THE LOVE FRANZ CHINA CHINA OGILVY & MATHER CHINESE TAIPEI OGILVY & MATHER COLLECTION COLLECTION TAIWAN Taipei TAIWAN Taipei A01/127 00787 MELTDOWN AICMED ENVIRONMENTAL OGILVY & MATHER INDIA OGILVY & MATHER PRESERVATION Kolkata Kolkata A01/141 00487 THUMBS UP FOR WWF INDONESIA NATURE HAKUHODO INDONESIA INDONESIA HAKUHODO INDONESIA INDONESIA CONSERVATION Jakarta Jakarta PROGRAMME A01/149 01121 GIVING MEMORY AFAL CONTIGO ALZHEIMER CONTRAPUNTO BBDO SPAIN CONTRAPUNTO BBDO AWARENESS Madrid Madrid A01/152 01272 SANDWICH PEPSICO WALKERS CRISPS ABBOTT MEAD VICKERS UNITED ABBOTT MEAD VICKERS BBDO London KINGDOM BBDO London A01/155 01215 BIG PICTURE STARBUCKS COFFEEHOUSE BBDO NEW YORK USA BBDO NEW YORK A01/157 01034 BAR-TER NIGHT JAMES READY BEER LEO BURNETT CANADA LEO BURNETT TORONTO TORONTO A01/159 00888 HOUSE OF SHELTER HOMELESSNESS & LEO BURNETT London UNITED LEO BURNETT London CARDS HOUSING KINGDOM EXHIBITION CHARITY A01/165 01375 STORE+ - PORTUGUESE RED RED CROSS LEO BURNETT IBERIA PORTUGAL LEO BURNETT IBERIA SELLING CROSS/SPANISH STORIES OF RED CROSS HOPE A01/166 01377 PROJECT VIVA - LIDL PROJECT VIVA LEO BURNETT IBERIA PORTUGAL LEO BURNETT IBERIA THE MARATHON FOR WATER A01/171 01454 FURNITURE ART IKEA ASSEMBLY GRABARZ & PARTNER GERMANY GRABARZ & PARTNER SERVICE Hamburg Hamburg / LUKAS LINDEMANN ROSINSKI Hamburg A01/177 01428 I'M HERE PERNOD RICARD ABSOLUT VODKA TBWA\CHIAT\DAY New USA TBWA\CHIAT\DAY New York York Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A01/183 00692 LIVE RESCUE COASTGUARD NZ SEARCH & DDB NEW ZEALAND NEW ZEALAND DDB NEW ZEALAND RESCUE Auckland Auckland SERVICES A01/201 01460 CONCERT FOR PHILHARMONIC ORCHESTRA JUNG von MATT GERMANY JUNG von MATT THE PEOPLE ORCHESTRA OF Hamburg Hamburg HAMBURG A02 (Ambient Promotion: Small Scale) A02/027 00384 BEACH BLASTER SCHWEPPES COTTEE'S GEORGE PATTERSON AUSTRALIA GEORGE PATTERSON AUSTRALIA CORDIAL Y&R Melbourne Y&R Melbourne A02/036 00541 SUPREME SUPREME PRIVATE ADVICO Y&R Zürich SWITZERLAND ADVICO Y&R Zürich SECURITY SECURITY SECURITY COMPANY A02/038 00062 SMASH K'S JAPAN GUITAR COMPANY HAKUHODO KETTLE JAPAN HAKUHODO KETTLE Tokyo Tokyo A02/040 00216 SUPPORT GUIDE DOGS SUPPORT FOR CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO SCENT AUSTRALIA THE BLIND MELBOURNE MELBOURNE A02/041 00658 BEER GLOSS HEINEKEN ITALIA BEER JWT ITALIA Milan ITALY JWT ITALIA Milan A02/046 00732 THE WORLD'S REED MESSE WIEN MODEL MAKERS OGILVY & MATHER AUSTRIA OGILVY & MATHER SMALLEST FAIR Vienna Vienna BALLOON A02/049 01142 BUS TICKET ELMEX TOOTHPASTE SHALMOR AVNON ISRAEL SHALMOR AVNON AMICHAY/Y&R AMICHAY/Y&R INTERACTIVE TEL AVIV INTERACTIVE TEL AVIV A02/070 01140 FOREST FIRES WWF WWF OGILVY & MATHER COLOMBIA OGILVY & MATHER COLOMBIA Bogotá COLOMBIA Bogotá A02/078 01300 $73.000 BAR TAB BAR BAR CHAIN OGILVY BRASIL São BRAZIL OGILVY BRASIL São AURORA/BOTECO Paulo Paulo FERRAZ A03 (Ambient Promotion: Large Scale) A03/002 00018 LAMP POST McDONALD'S FREE COFFEE COSSETTE WEST CANADA COSSETTE WEST PROMOTION Vancouver Vancouver A03/022 00591 CUBE FILM HBO TV NETWORK BBDO NEW YORK USA BBDO NEW YORK INSTALLATION A03/026 00729 MINI CHRISTMAS BMW GROUP MINI UBACHSWISBRUN/JWT THE UBACHSWISBRUN/JWT BOX NETHERLANDS Amsterdam NETHERLANDS Amsterdam A03/027 00761 WORLD'S NOKIA NAVIGATION FARFAR Stockholm SWEDEN FARFAR Stockholm BIGGEST SERVICES SIGNPOST Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A03/028 00832 TWO WINDOWS STOP THE TRAFFIK CHARITABLE OGILVY AMSTERDAM THE OGILVY AMSTERDAM ORGANISATION NETHERLANDS A03/037 00886 AMBULANCE/BO MEXICAN RED ANNUAL JWT MEXICO MEXICO JWT MEXICO AT/HELICOPTER CROSS FUNDRAISING DRIVE A03/038 00846 TAKE A LEASH, SPCA ANIMAL CHARITY Y&R MALAYSIA Kuala MALAYSIA Y&R MALAYSIA Kuala GIVE A LIFE Lumpur Lumpur A03/065 01067 NON-STICK SUPOR NON-STICK PANS LEO BURNETT CHINA LEO BURNETT PANS SHANGHAI SHANGHAI A04 (Sponsorship or Partnership Campaigns) A04/022 01003 MY PRICELESS MASTERCARD MASTERCARD McCANN ERICKSON UNITED McCANN ERICKSON GIG LONDON KINGDOM LONDON A04/025 00769 KINGON BURGER KING BURGER KING CRISPIN PORTER + USA CRISPIN PORTER + DEFENSE BOGUSKY Boulder BOGUSKY Boulder ACADEMY A04/035 01039 REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA USA TBWA\CHIAT\DAY LA / PARAGON MARKETING GROUP A05 (Best Use of Merchandising/In-Store Marketing, including Promotional Packaging) A05/011 00273 GOO-TOUCH ADIDAS JAPAN ADIDAS BASEBALL TBWA\HAKUHODO JAPAN TBWA\HAKUHODO ACTION Tokyo Tokyo A05/017 00514 70 INSTANT VITASOY DRINK DDB HONG KONG HONG KONG TRIBAL DDB HONG MESSAGE INTERNATIONAL KONG PACKS HOLDINGS A05/020 00435 PEEPHOLES EXCLUSIVE BOOKS BOOKS OGILVY SOUTH AFRICA OGILVY JOHANNESBURG JOHANNESBURG A05/031 01058 FRESH STONE- BOSCH REFRIGERATORS DDB GERMANY BERLIN GERMANY DDB GERMANY BERLIN AGE-MEAT INTERNATIONAL A05/038 01323 SLEEPLESS AT PLAYGROUND OUTDOOR ÅKESTAM HOLST SWEDEN ÅKESTAM HOLST PLAYGROUND OUTDOOR EQUIPMENT Stockholm Stockholm EQUIPMENT STORES STORES A05/043 01240 WHOPPER FACE BURGER KING WHOPPER OGILVY BRASIL São BRAZIL OGILVY BRASIL São Paulo Paulo A05/044 01476 MESSAGE IN A FUNDACION ALTIUS CHILDREN'S LEO BURNETT IBERIA SPAIN LEO BURNETT IBERIA BOTTLE CHARITY Madrid Madrid Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A05/045 01070 MUM'S NESTLÉ SOUTH ICE CREAM JWT JOHANNESBURG SOUTH AFRICA JWT JOHANNESBURG CAULIFLOWER AFRICA A06 (Best New Product Launch/Re-Launch at Retail) A06/010 00336 BING MICROSOFT SEARCH ENGINE JWT New York USA JWT New York A06/020 01093 ROCKET MAN FRUCOR ENERGY DRINK COLENSO BBDO NEW ZEALAND COLENSO BBDO Auckland Auckland / PROXIMITY PULSE Auckland A06/024 01378 STORE+ - PORTUGUESE RED RED CROSS LEO BURNETT IBERIA PORTUGAL LEO BURNETT IBERIA SELLING CROSS/SPANISH STORIES OF RED CROSS HOPE A07 (Best Use of TV & Radio in a Promotional Campaign) A07/003 00326 ADS IN THE WWF EARTH HOUR CLEMENGER BBDO NEW ZEALAND CLEMENGER BBDO DARK Wellington Wellington A07/007 00572 PROMO CRUZA2 PEPSICO DE PEPSI & LAY'S PROMORED ARGENTINA PROMORED ARGENTINA A07/009 00935 SIGN LANGUAGE PROCTER & WASHING LIQUID DE LA CRUZ/OGILVY PUERTO RICO DE LA CRUZ/OGILVY GAMBLE San Juan San Juan A07/013 00901 SINGING TV2 X FACTOR DIST CREATIVE Oslo NORWAY DIST CREATIVE Oslo WEATHER GIRL SINGING CONTEST A08 (Best Use of Print or Standard Outdoor in a Promotional Campaign) A08/003 00503 BE STUPID. DIESEL CLOTHING ANOMALY New York USA ANOMALY New York MANIFESTO A08/024 01344 MUSIC RESPECT MAGAZINE GREY HONG KONG HONG KONG GREY HONG KONG EVERYONE MAGAZINE A08/025 01338 THE DEAL ATRÁPALO ONLINE TRAVEL DOUBLEYOU Barcelona SPAIN DOUBLEYOU Barcelona AGENCY A09 (Best Use of Games, including Sweepstakes, Contests & Prize Draws) A09/018 00933 BEYOND THE CANON CAMERAS GREY NEW YORK USA GREY NEW YORK STILL Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A10 (Best Use of Internet/Online Advertising in a Promotional Campaign) A10/002 00028 STANISLAV MINISTRY OF CYBERCRIME KONG Amsterdam THE KONG Amsterdam JUSTICE AWARENESS NETHERLANDS CAMPAIGN A10/003 00034 4320 LA/SYD V AUSTRALIA AIRLINE DROGA5 AUSTRALIA AUSTRALIA DROGA5 AUSTRALIA Sydney Sydney A10/010 00166 6 BEERS OF LION NATHAN TOOHEY'S EXTRA BMF Sydney AUSTRALIA BMF Sydney / HOLLER SEPARATION AUSTRALIA DRY BEER Sydney A10/033 00425 DEAR STEVE SVERIGES PUBLIC FORSMAN & SWEDEN FORSMAN & JOBS TELEVISION TELEVISION BODENFORS Gothenburg BODENFORS Gothenburg A10/049 00593 IMAGINE HBO TV NETWORK BBDO NEW YORK USA BBDO NEW YORK A10/055 00580 THE $500 OPTICANA EYEGLASSES McCANN ERICKSON Tel ISRAEL McCANN ERICKSON Tel CAMPAIGN Aviv Aviv A10/057 00582 SWEET REMEDY TNUVA CHOCOLATE McCANN ERICKSON Tel ISRAEL McCANN ERICKSON Tel FOR BROKEN DESSERT Aviv Aviv HEARTS A10/065 00862 DRIVE THE BISCHOEFLICHES CHARITY KOLLE REBBE Hamburg GERMANY KOLLE REBBE Hamburg MOBILOMBO HILFSWERK ORGANISATION MISEREOR A10/099 01237 AUGMENTED BURGER KING BURGER KING CRISPIN PORTER + USA CRISPIN PORTER + REALITY BOGUSKY Boulder BOGUSKY Boulder BANNERS A10/101 00598 ASYLUM 626 FRITO LAY DORITOS GOODBY SILVERSTEIN USA GOODBY SILVERSTEIN & PARTNERS San & PARTNERS San Francisco Francisco A10/151 01580 ETERNAL STUDIO BRUSSELS RADIO STATION MORTIERBRIGADE BELGIUM MORTIERBRIGADE MOONWALK Brussels Brussels A11 (Best Use of other Digital Media in a Promotional Campaign) A11/002 00103 REAL GOOD BLU DOT FURNITURE MONO Minneapolis USA MONO Minneapolis EXPERIMENT A11/019 00594 CUBE FILM HBO TV NETWORK BBDO NEW YORK USA BBDO NEW YORK INSTALLATION A11/023 00762 WORLD'S NOKIA NAVIGATION FARFAR Stockholm SWEDEN FARFAR Stockholm BIGGEST SERVICES SIGNPOST A11/026 00970 AR GAME PACK ADIDAS ADIDAS SID LEE Montréal CANADA SID LEE Montréal ORIGINALS Entry Detail (Promo) Cat. No Entry Title Advertiser Product Entrant Company Country Agency No A11/030 01222 LAST CALL NBC UNIVERSAL 13TH STREET - TV JUNG von MATT GERMANY JUNG von MATT GLOBAL CHANNEL Hamburg Hamburg NETWORKS DEUTSCHLAND
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