M&RR Capabilities Deck 2015

Art in Frederick Study An In-depth Look at our Art Culture

January 2018 M&RR was not involved in survey development or data collection but volunteered time to process Methodology and analyze results based on data received

Objective Target Source Timing Multivariate Analyses

Understand residents’ US residents 18+ who Various outreaches 17-minute Factor Analysis preferences for Public Art in live in Frederick to Frederick county quantitative online TURF Analysis Frederick and gather data for County residents survey the development of our county public art master plan Total sample size: 249 Fielded: July 31 – November 27, 2017

Key age cohorts for analysis:

18 to 34 NOTE: In the data charts which follow, statistically significant differences are highlighted: 55+ 26% – Differences noted are statistically significant at 90% confidence interval 43% – Outlined number with a letter ‘A’, ‘B’ or ‘C’ superscripted to the right indicates it is statistically significantly higher at the 90% confidence interval than the corresponding number

– Blue text indicates an index to average of 115 or above 31% – Red text indicates an index to average of 85 or below 35 to 54

2 2 How to use this research

These results are intended to provide a framework to explore options for public art in Frederick county • It is not intended to interfere with or impeded the creative process critical to the creation of public art but rather offer a framework for that creative process to thrive • Findings suggest there is synergy among Frederick county residents with respect to what public art should do for the community and what types of public art will have the greatest impact. However results also suggest there are differences among generational segments that should be factored into our public art strategy including: – Locations for public art – What public art should accomplish for the community – Types of public art that resonate within each generational segment • Understanding both the synergies shared and differences that exist among our residents will ensure the FAC’s Public Art campaign will be successful and thrive within the county

3 3 Executive Summary

4 4 Best County Locations Top 6 Public Art Examples Total (18+) for Public Art Overall, residents want to see Ross Lovegrove, Solar Tree, • Town / village centers Functional, environmental (solar sculptures and murals downtown energy), sculpture, Vienna, Austria • County parks that reflect our community’s unique geographic and cultural identity • Unique historic / industrial sites Mike Pennypacker, Butterfly Gate, They want to see art that enhances Functional, sculpture, Clayton, MO existing public spaces, as well as Top 3 City Focus Areas inspire and attract folks within and outside of our community • Downtown core Kim Beck, Mural, Community participation, environmental, • Carroll Creek Linear Park Philadelphia, PA Bottom 3 Public Art Examples • South of Carroll Creek, the Delaplaine, Skystage, etc. Linda Scheer, Naga, Sculpture, Wing Young Huie, University integrated, Arlington, VA Avenue Project, Community participation, St. Paul, MN Unique Areas to Explore with Art Ben Volta, Micro to Macro, Mural, George Legrady, Vital Statistics, • Mountains, valleys and waterways community participation, Data-driven (library searches), Philadelphia, PA, Mural Seattle Public Library • Artists, artisans, designers, etc. • Agricultural landscapes Baile Oakes, Legacy, Functional, Jim Eichner, Legacy Trail Blazes, sculpture, Escondido, CA Fabric, functional, Lexington, KY

5 5 Best County Locations Top 6 Public Art Examples 18 to 34 Age Cohort for Public Art Wants interactive and cutting edge Kim Beck, Mural, Community • County parks participation, environmental public art that connects people and Philadelphia, PA • Town / village centers reflects our rich diversity and the environment • Unique historic / industrial sites Ross Lovegrove, Solar Tree Functional, environmental Parks and trails are a primary focus (solar energy), sculpture area in addition to downtown Vienna, Austria Top 3 City Focus Areas

• Downtown core Meejin Yoon Studio, Light Drift Bottom 3 Public Art Examples Interactive, temp., placemaking Thoughtbarn, Escaped Philadelphia, PA • City parks and trails Infrastructure, Environmental (water quality), temp. installation, • Carroll Creek Linear Park (tie) Philadelphia, PA (3 way tie) South of Carroll Creek, the Ben Volta, Micro to Macro, Mural, Mark Grieve and Ilana Spector, Delaplaine, Skystage, etc. (tie) community participation, Cyclisk: Towering Pillar Philadelphia, PA, Mural of Bicycle Parts, Sculpture, gateway, Santa Rosa, CA (3 way tie) Wing Young Huie, University Unique Areas to Explore with Art Avenue Project, Community Rebar Group, Community participation, St. Paul, MN (3 way • Diverse cultures participation, Placemaking, tie) temporary, Washington, D.C. • Artists, artisans, designers, etc. George Legrady, Vital Statistics, Data-driven (library searches), • Sustainability initiatives related Seattle Public Library to energy, water and waste Baile Oakes, Legacy, Functional, sculpture, Escondido, CA Jim Eichner, Legacy Trail Blazes, Fabric, functional, Lexington, KY Blue text = rates higher than Total Frederick Residents 6 6 Best County Locations Top 6 Public Art Examples 35 to 54 Age Cohort for Public Art Ross Lovegrove, Solar Tree, Wants public art that attracts • Town / village centers Functional, environmental (solar business and inspires others to energy), sculpture, Vienna, Austria • County facilities experience our community They wish to celebrate diversity with • County parks Mike Pennypacker, Butterfly Gate, Functional, sculpture, Clayton, MO public art and show strong interest in contemporary sculptures and Top 3 City Focus Areas hardscape integration Linda Scheer, Naga, Sculpture, • Downtown core integrated, Arlington, VA • Carroll Creek Linear Park (tie) Kim Beck, Mural, Community Bottom 3 Public Art Examples South of Carroll Creek, the participation, environmental, Philadelphia, PA Delaplaine, Skystage, etc. (tie) Blake Hoke, Temp. exhibition, sculpture, Stone Quarry Hill Art Park, Cazenovia, NY (tie) Ben Volta, Micro to Macro, Mural, community participation, Unique Areas to Explore with Art Philadelphia, PA, Mural (3 way tie) Mark Grieve and Ilana Spector, • Mountains, valleys and waterways Cyclisk: Towering Pillar of Bicycle Parts, Sculpture, gateway, Rolando Briseno, Celestial Bodies Santa Rosa, CA (tie) • Artists, artisans, designers, etc. Integrated, sculptural, Frisco, TX (3 way tie) • Diverse cultures Jim Eichner, Legacy Trail Blazes, Meejin Yoon Studio, Light Drift Fabric, functional, Lexington, KY Interactive, temp., placemaking Philadelphia, PA (3 way tie) Blue text = rates higher than Total Frederick Residents 7 7 Best County Locations Top 6 Public Art Examples 55+ Age Cohort for Public Art Wants public art that emphasizes Ross Lovegrove, Solar Tree, • Town / village centers Functional, environmental (solar our history and heritage. Public art energy), sculpture, Vienna, Austria • Unique historic / industrial sites should reflect the pride these residents feel for our community • County parks Linda Scheer, Naga, Sculpture, They appreciate functional beauty integrated, Arlington, VA like that in Natalie Blake’s Rose Circle Top 3 City Focus Areas • Carroll Creek Linear Park Mike Pennypacker, Butterfly Gate, Bottom 3 Public Art Examples • Downtown core (tie) Functional, sculpture, Clayton, MO Wing Young Huie, University South of Carroll Creek, the Avenue Project, Community Delaplaine, Skystage, etc. (tie) participation, St. Paul, MN (tie) Natalie Blake, Rose Circle, Functional, Hayward, CA Jim Eichner, Legacy Trail Blazes, Fabric, functional, Lexington, KY Unique Areas to Explore with Art (tie) • Agricultural landscapes Baile Oakes, Legacy, Functional, sculpture, Escondido, CA Aki Ashida and Ivo Bukvic, Cloud, • Mountains, valleys and waterways Interactive, community participation, Arlington, VA • History and Heritage Kim Beck, Mural, Community participation, environmental, Matthew Mazzotta, Open House, Philadelphia, PA Community, participation, placemaking, York, AL Blue text = rates higher than Total Frederick Residents 8 8 Strongest Combinations of Public Art Examples to Maximize Reach within County

• The 6 public art examples below would reach 95% of Frederick country residents

Resident Reach (TURF Analysis) 95% 92% 94% 88% 84%

68%

Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Solar Tree Solar Tree Solar Tree Solar Tree Solar Tree Solar Tree

Kim Beck, Kim Beck, Kim Beck, Kim Beck, Kim Beck, Mural Mural Mural Mural Mural

Mike Pennypacker, Mike Pennypacker, Mike Pennypacker, Mike Pennypacker, Butterfly Gate Butterfly Gate Butterfly Gate Butterfly Gate

Linda Scheer, Linda Scheer, Linda Scheer, Naga Naga Naga

Meejin Yoon Meejin Yoon Studio, Light Drift Studio, Light Drift

Baile Oakes, Legacy

9 9 TURF Analysis

TURF is an acronym for TOTAL Unduplicated • This TURF Analysis uses Public Art interest data as a basis for building combinations Reach & Frequency

• TURF Analysis attempts to maximize the “reach”, or the number of residents who would be interested in at least one of the potential public art projects

• TURF Analysis examines all possible combinations of options evaluated in a potential offering TURF Analysis reveals that when “interest intersection” is taken into account, the combination of shows A and C result in the greatest maximization of “reach”

10 10 Detailed Findings

11 11 To residents, Frederick is a historic, unique community rich in diversity and art

• Frederick is family, art and dog friendly • It is rich in history, especially pertaining to the Civil War and other prominent figures in history • Major developments in the arts, sciences and agriculture are being noticed as well as many blossoming small businesses in the downtown area. Frederick is rich in diversity and includes people from many different walks of life

Uniqueness of Frederick (city or county)

“Frederick Downtown has evolved over the past few years into a hip area. The heart of Frederick is a small community rooted in agriculture, farming and family. An important tradition that has lasted over the years is the Great Frederick Fair. Many counties view fairs as an annual event but it is a highlight for many Frederick residents. It brings together family, friends and fun.” 25 to 34

“Frederick is in a renaissance. Frederick Cancer Research, NIH, Homeland Security, Ft. Detrick, Biomedical, genetic engineering.” 65 or older

“We have a small town, local entrepreneurial spirit. There are many interesting businesses that support one another to make our downtown one of a kind, the engineering of the creek project is an example of "rebirth" and vitality, preserving the historic in a hip way.” 35 to 44

“The Civil War trails / history in Frederick could provide a lot of inspiration to artists.” 18 to 24

“Frederick has a ton of local small business stores and restaurants with unique, amazing people running them.” No age provided

“Frederick City is very dog friendly. There are a lot of very creative people living in this area.” 45 to 54

“Its people have always been diverse. It may not have always been represented as a diverse place but Frederick has always been a crossroads that has drawn a diverse population. We should be celebrating our strength as a group because of all of our individual differences.” 35 to 44

“Frederick is a small city on the outskirts of a large metro area. As a result, it attracts a wide variety of people. This diversity has become interwoven with the town's farming roots in unique ways.” 55 to 64

5. Tell us about something unique about Frederick (city or county) that an artist might want to know. It could be: a person – someone who’s famous or someone who’s interesting, a special place, perhaps known only to locals, a part of the story about how Frederick came to be the way it is now, an important tradition,12 or an unusual business. 12 Unaided, residents cite murals, particularly the community bridge as the art liked best in Frederick • Though a new entry to the local art scene, Sky Stage resonates more with younger residents while the community bridge mural appeals more to older Residents

Frederick (City / County) Public Art Liked Best (Unaided) Total 18 to 34 35 to 54 55+ (A) (B) (C)

MURALS [ANY] 74% 68% 74% 79%

Community bridge mural 43% 32% 39% 52%A

Angels in the architecture 16% 15% 15% 18%

Misc. mural responses 27% 34% 32% 23%

Sky Stage 12% 21%C 15%C 4%

Misc. sculpture responses 15% 11% 21% 13%

1. What public art in Frederick city or county do you like the best? 13 13 Public art in Frederick should enhance public space and inspire us

• Those 35-54 also see its benefit to the community by attracting businesses and others to Frederick • Older Residents link art more with Frederick pride

Key Benefits to Public Art in Frederick (Importance) – Highest (5) 18 to 34 35 to 54 55+ % = Indexes higher than average for group Total (A) (B) (C) % = Indexes lower than average for group (%) (%) (%) (%) AVERAGE RATING 54 50 58 55 Enhance appearance / use of public spaces 75 68 77 76 INSPIRE (NET) 70 67 65 71 Expand people's interests in art / ideas behind artworks 61 60 59 61 Inspire civic leadership by stories of accomplishment 34 28 38 34 ATTRACT (NET) 66 60 74 66 Attract visitors interested in culture and heritage 55 48 62 57 Help attract businesses, residents and visitors 54 47 66A 53 Give pride to residents 62 58 59 66 Create a "wow" factor 58 50 59 60 CONNECT (NET) 56 60 59 51 Stimulate dialogue within / across cultural and social circles 47 47 52 45 Connect different groups of people in the City and County 44 51 50 37 Make a statement about who we are 54 47 57 58

3. Why is public art important for Frederick city and county? Public art can: Rank each statement on a scale of one (lowest) to five (highest). 1 – Lowest, 2, 3, 4, 5 - Highest 14 14 Younger residents place even more importance on art as a way to connect different groups of people - attitudinal predisposition of Millennials

Key Benefits to Public Art in Frederick (Importance) – Highest (5) / 4

% = Indexes higher than average for group 18 to 34 35 to 54 55+ % = Indexes lower than average for group Total (A) (B) (C) (%) (%) (%) (%) AVERAGE RATING 79 78 81 78 Enhance appearance / use of public spaces 92 90 91 93 INSPIRE (NET) 90 83 93a 91 Expand people's interests in art / ideas behind artworks 84 83 86 82 Inspire civic leadership by stories of accomplishment 59 57 59 58 ATTRACT (NET) 90 85 93 90 Attract visitors interested in culture and heritage 81 74 86 80 Help attract businesses, residents and visitors 80 77 86 76 Give pride to residents 88 86 87 87 Create a "wow" factor 83 82 83 83 Make a statement about who we are 82 78 87 86 CONNECT (NET) 81 88C 81 74 Stimulate dialogue within / across cultural and social circles 74 74 73 70 Connect different groups of people in the City and County 72 81C 72 64

3. Why is public art important for Frederick city and county? Public art can: Rank each statement on a scale of one (lowest) to five (highest). 1 – Lowest, 2, 3, 4, 5 - Highest 15 15 While most believe Frederick’s unique landscape should be a focus of art exploration, younger Residents believe diverse cultures should be emphasized more while older Residents want to see Frederick’s history leveraged more

Unique Aspects of Frederick for Artists to Explore – Highest (5) / 4

% = Indexes higher than average for group Total 18 to 34 35 to 54 55+ % = Indexes lower than average for group (A) (B) (C) AVERAGE RATING 65% 60% 67% 64% LANDSCAPES [NET] 78% 66% 81%A 80%A Mountains, valleys and waterways 75% 62% 78%a 75%a Agricultural landscapes / countryside 71% 54% 73%A 76%A HISTORY [NET] 78% 67% 75% 80%a History and heritage 70% 59% 68% 73%a Historic towns and villages 69% 60% 67% 71% Artists, artisans, designers, etc. 72% 72% 75% 72% Diverse cultures 70% 75% 73% 65% Sustainability initiatives 61% 67% 67% 57% Research, technology, etc. 29% 32% 36%C 20%

4. What are the unique aspects of Frederick (city or county) that would be interesting for an artist to explore? Rank each statement on a scale of one (lowest) to five (highest). 1 – Lowest, 2, 3, 4, 5 - Highest 16 16 Residents gravitate to murals and sculptures for public art featured downtown

• Artworks at pedestrian connections and temporary festivals resonate more with younger residents while Linear park sculptures and gateways are more preferred among older residents • Sculptures in less trafficked areas like outside City Hall should be downplayed Downtown Public Art Ideas Liked Best % = Indexes higher than average for group Total 18 to 34 35 to 54 55+ % = Indexes lower than average for group (A) (B) (C) AVERAGE RATING 44% 43% 48% 42%

Murals in general 63% 66% 71%c 58%

Sculptures along Carroll Creek Linear Park 62% 51% 66%a 66%a

Artworks at downtown gateways 59% 41% 66%A 64%A

Artworks that enhance pedestrian connections 55% 59% 63%C 47%

Temporary festivals with light, photography, etc. 43% 53% 43% 40%

Artworks that enhance parking garages 42% 51%C 53%C 32%

Temporary exhibitions in various locations 35% 34% 39% 37%

Artworks related to proposed hotel development 18% 19% 10% 22%B

Sculptures outside City Hall 17% 15% 17% 17%

8. Thinking of Downtown, what public art ideas do you like the best? Check the top five areas. 17 17 Downtown core along with Linear park and Carroll Creek South should be primary focus areas within city limits • Younger residents want to see more public art featured in city parks and trails • Further development of the Carroll Creek Linear Park is a more critical hot button for older residents

City Areas Most Important Focus Areas for Public Art

% = Indexes higher than average for group % = Indexes lower than average for group Total 18 to 34 35 to 54 55+ (A) (B) (C) AVERAGE RATING 34% 35% 35% 33%

Downtown core 52% 58% 56% 47%

Carroll Creek Linear Park 49% 39% 49% 62%A South of Carroll Creek (Delaplaine, Skystage) 45% 39% 49% 47% City parks and trails 33% 44%B 23% 31% East Street Corridor 27% 29% 26% 27% Gateways from US 15 and I-70 24% 24% 33%C 17% The Golden Mile 22% 29% 21% 19% East Frederick 18% 19% 26%c 15%

7. Thinking of the City overall, what focus areas are most important? Check the top three areas. 18 18 Town and village centers should be focal point for county public art, while roundabouts round out the bottom of the list • Younger residents want to see county parks as a location for public art • Those 55 or older favor unique historic / industrial sites

Best County Locations for Public Art Opportunities % = Indexes higher than average for group % = Indexes lower than average for group Total 18 to 34 35 to 54 55+ (A) (B) (C) AVERAGE RATING 51% 49% 53% 51%

Town / village centers 69% 63% 68% 73%

County parks 59% 64% 62% 57%

Unique historic / industrial sites 56% 56% 57% 60%

County facilities 56% 54% 64% 53%

Gateways into Frederick 45% 36% 46% 48%

Temporary art with festivals 43% 44% 42% 46%

Multi-use trails / greenways 43% 49% 45% 39%

Roundabouts 35% 27% 44%a 34%

6. Thinking of the County overall, what areas are the best opportunities for public art? Check the top five areas. 19 19 Public Art Exploration:

Examples of other public art that resonate with residents

20 20 Artwork References Frederick Should Aspire to • Attractive large-scale pieces like The Cloud Gate will bring the community together and encourage new visitors, as well as provide something that is fun, whimsical, and engaging. Incorporating interactive elements like the Love Locks in Paris is also worth exploring (recognizing the Paris govt. views them as a nuisance) • Public art work must speak for the community, both its history and modern identity, like the Crabtown Project which represents different views and ideas of Baltimore, so the community will feel they can relate to the art

“Many cities feature large outdoor artwork and murals which provide a glimpse into what the city is about. Cloud Gate Reflective Sculpture The murals highlight local artists and are currently trending on social media. They allow people throughout the country to learn about the community with a simple photo.” Age 25 to 34 in Chicago, IL aka “The Bean”

“Art that is specifically tied to the history of our region or to the people holds a higher value to me… I think of the Spirit of Detroit statue or St. Louis arch as a reflection of the people is something to aspire to. We have a warm inviting socially conscious vibrancy in the downtown community - that's a good place to start.” Age 35 to 44

“In Baltimore they have a variety of crab sculptures with unique designs on them. This would be a way for Community-influenced Frederick to set ourselves apart and find a symbol that defines us and sprinkle it around the city.” Public Sculptures

“The sculpture around the Visionary Art Museum in Baltimore is so fun, somewhat interactive (climbable) and makes for some cool Instagram posts. I like feeling like part of the art - experiencing art instead of just looking at it makes it so much more memorable.” Age 25 to 34

“Anything that residents are able to add to creates an engaging artistic experience. My example would be the love lock bridge in France. Frederick does not have to emulate this exactly, but anything that gives residents a sense of interconnectedness and community is a good idea for a public arts project.” Interactive Installations Age 18 to 24

2. What public artwork have you seen elsewhere that is a great example of what Frederick should aspire to? Why? 21 21 Factor Analysis

A multivariate technique designed to identify a smaller number of underlying dimensions representing the interrelationships among a larger number of variables

What does it do? • Identifies a set of underlying dimensions (factors) which summarize the original set of variables • Estimates the relationship between the original variables and the factors These groupings (factors) reflect structure in consumer’s mind (i.e., how the public art examples • Prepares the original are ordered) set of variables for further analysis by Factor loads indicate how correlated the variable reducing is with the factor multicollinearity For our purposes, factor analysis grouped the public art examples together into a reduced number of independent factors that represent how residents think about these public art examples

22 22 Art Work Groupings: Preference Indices Factor Analysis Total 18 to 34 35 to 54 55+ (A) (B) (C) Examples: Contemporary Sculptures 131 118 133 141

Hardscape Integration 131 107 130 146

Kid-Centered Interactive Art 128 139 124 126

Contemporary Murals 121 143 114 115

Street / Sidewalk Graffiti 115 121 117 110

Art Through Light 107 121 108 97

Architectural Integration 100 93 100 107

Social Commentary 92 100 97 77

Nature Integrated 92 93 89 92

Temporary Outdoor Exhibitions 82 68 83 92

Word Inspired Art 64 68 76 52

Bike Oriented Art 38 29 32 52

Strongest Above Average Average Below Average Weakest 23 23 Public Art Examples Art Example Preference Indices • Solar Tree and contemporary Total 18 to 34 35 to 54 55+ murals like those by Kim Beck and Ben Volta have universal Ross Lovegrove, Solar Tree, Vienna, Austria 189 172 180 215 Mike Pennypacker, Butterfly Gate, Clayton, MO 161 112 176 176 appeal Kim Beck, Philadelphia, PA / Mural 161 178 146 158 Linda Scheer, Naga, Arlington, VA 153 92 159 184 • Polarizing sculptures like Ben Volta, Micro to Macro, Philadelphia, PA 145 158 138 136 Butterfly Gate and Naga are Baile Oakes, Legacy, Escondido, CA 142 145 121 163 favored among older residents Rolando Briseno, Celestial Bodies, Frisco, TX 140 132 138 149 Meejin Yoon Studio, Light Drift, Philadelphia, PA 132 165 138 106 but resonate less with younger Rebar Group, Washington, D.C. 132 152 134 114 residents Liz LaManche, Salem's Connected World, Salem, MA 131 132 130 132 Natalie Blake, Rose Circle, Hayward, CA 129 73 121 167 • Older residents appreciate Atlanta Belt Line Lantern Parade 124 139 126 110 functional pieces like Legacy Mark Parsons, Big Burr, Montgomery County, MD 124 119 126 127 and Rose Circle while younger Work AC, Public Farm 1, Queens, NY 119 139 113 114 Patrick Dougherty, Mesa Arts Center 118 112 121 123 residents gravitate to less Mags Harries and Lajos Heder, Ben's Circular Tower, MA 111 99 100 132 functional art like Light Drift Marcus Young, Everyday Poems for City Sidewalk, St. Paul 111 125 100 110 and Rebar Group Diana Kersey, Life Cycle of the Gulf Coast Toad, TX 107 73 104 136 Bud Snow, Santa Rosa, CA, Mural 105 132 113 83 Yinka Shonabare, MBE 105 92 100 119 Nike de St. Phalle, Nanas, Hannover, Germany 105 86 117 110

Strongest Above Average Average Below Average Weakest

Total 18 to 34 35 to 54 55+ • Younger residents also favor colorful, contemporary Shira Walinsky, Southeast By Southeast, Philadelphia, PA 103 125 134 57 pieces like Shira Walinsky’s Sandy Garnet and Joy Wulke, Stamford train station, CT 103 132 79 114 mural and the Stamford Stacy Levy, Springside School, Philadelphia, PA 100 112 84 110 Roadsworth, Philadelphia, PA 97 86 100 106 Train Station integration Miles Popper, High Five, Sculpture 92 86 92 97 Euhri Jones, Waterways, Philadelphia, PA 92 59 96 110 Butch Anthony, Bike Station, Arlington, VA 89 99 109 57 John Runnells, Key of Sea, Tacoma 86 119 92 61 Pablo Gnecco, Array, Atlanta, GA 84 119 75 70 Mat Tomasko, Look Long and Look Good, Philadelphia, PA 76 73 88 66 Jean Westmacott, Athena, Athens, GA 64 53 67 70 Blake Hoke, Stone Quarry Hill Art Park, Cazenovia, NY 62 59 42 83 Bryce McLeod, Our Town, Nashville, TN 62 86 63 48 Thoughtbarn, Escaped Infrastructure, Philadelphia, PA 59 46 63 61 Grieve / Spector, Cyclisk: Towering Pillar of Bicycle Parts, CA 56 46 42 79 Timothy Thompson, Arlington, VA 46 53 54 31 Matthew Mazzotta, Open House, York, AL 43 86 46 9 All agree public art Aki Ashida and Ivo Bukvic, Cloud, Arlington, VA 41 59 50 22 Wing Young Huie, University Avenue Project, St. Paul, MN 40 46 50 26 examples like these George Legrady, Vital Statistics, Seattle Public Library 37 20 46 35 should be downplayed Jim Eichner, Legacy Trail Blazes, Lexington, KY 22 13 25 26

Strongest Above Average Average Below Average Weakest

Ben Volta, Micro to Macro, Philadelphia, Pa. / Mural, Kim Beck, Philadelphia, Pa. / Mural, community community participation participation, environmental Factor Load: .779 Factor Load: .726 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

145 158 138 136 161 178 146 158

Bud Snow, Santa Rosa, Ca. / Mural Shira Walinsky, Southeast By Southeast, Philadelphia, PA / Mural, community part. Factor Load: .690 Factor Load: .680 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

105 132 113 83 103 125 134 57

Strongest Above Average Average Below Average Weakest 26 26 Factor: Social Commentary

Wing Young Huie, University Avenue Project, St. Paul, MN / Mat Tomasko, Look Long and Look Good, Philadelphia, PA / Community participation Mural, historic, wayfinding Factor Load: .739 Factor Load: .689 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

40 46 50 26 76 73 88 66

Marcus Young, Everyday Poems for City Sidewalk, St. Paul / Integrated, text Factor Load: .657 Total 18 to 34 35 to 54 55+

111 125 100 110

Strongest Above Average Average Below Average Weakest 27 27 Factor: Temporary Outdoor Exhibitions

Thoughtbarn, Escaped Infrastructure, Philadelphia, PA / Yinka Shonabare, MBE / Sculpture, temporary Environmental (water quality), temporary installation Factor Load: .803 Factor Load: .744 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

59 46 63 61 105 92 100 119

Blake Hoke, Stone Quarry Hill Art Park, Cazenovia, N.Y. / Temporary exhibition, sculpture

Factor Load: .674 Total 18 to 34 35 to 54 55+

62 59 42 83

Strongest Above Average Average Below Average Weakest 28 28 Factor: Art Through Light

Meejin Yoon Studio, Light Drift, Philadelphia, PA / Pablo Gnecco, Array, Atlanta / Interactive, temporary, Temporary, light, video, event placemaking Factor Load: .766 Factor Load: .759 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

132 165 138 106 84 119 75 70

Atlanta Belt Line Lantern Parade / Community Participation, event Factor Load: .758 Total 18 to 34 35 to 54 55+

124 139 126 110

Strongest Above Average Average Below Average Weakest 29 29 Factor: Street / Sidewalk Graffiti

Liz LaManche, Salem's Connected World, Salem, Mass. / Rebar Group, Washington, D.C. / Community participation, History, temp., wayfinding placemaking, temporary Factor Load: .783 Factor Load: .731 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

131 132 130 132 132 152 134 114

Roadsworth, Philadelphia, Pa. / Temporary Euhri Jones, Waterways, Philadelphia, Pa. / Temporary, wayfinding Factor Load: .722 Factor Load: .711 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

97 86 100 106 92 59 96 110

Strongest Above Average Average Below Average Weakest 30 30 Factor: Architectural Integration

Sandy Garnet and Joy Wulke, Stamford train station, Rolando Briseno, Celestial Bodies, Frisco, Tx. / Integrated, Stamford, Ct. / Integrated, light sculptural Factor Load: .812 Factor Load: .812 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

103 132 79 114 140 132 138 149

Strongest Above Average Average Below Average Weakest 31 31 Factor: Hardscape Integration

Natalie Blake, Rose Circle, Hayward, Ca. / Functional Mike Pennypacker, Butterfly Gate, Clayton, Mo. / Functional, sculpture Factor Load: .759 Factor Load: .697 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

129 73 121 167 161 112 176 176

Linda Scheer, Naga, Arlington, Va. / Sculpture, integrated, Diana Kersey, Life Cycle of the Gulf Coast Toad, San Antonio / sculpture Integrated, relief Factor Load: .696 Factor Load: .695 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

153 92 159 184 107 73 104 136

Strongest Above Average Average Below Average Weakest 32 32 Factor: Kid-Centered Interactive Art Patrick Dougherty, Mesa Arts Center Mags Harries and Lajos Heder, / Environmental, community Ben's Circular Tower, Cambridge, MA participation / Functional, placemaking Factor Load: .693 Factor Load: .668 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

118 112 121 123 111 99 100 132

Baile Oakes, Legacy, Escondido, CA / Aki Ashida and Ivo Bukvic, Cloud, Functional, sculpture Arlington, Va. / Interactive, com. par. Factor Load: .618 Factor Load: .602 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

142 145 121 163 41 59 50 22

Bryce McLeod, Our Town, Nashville, Butch Anthony, Bike Station, Tn. / Community participation, temp Arlington, Va. / Functional, temp. Factor Load: .597 Factor Load: .518 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

62 86 63 48 89 99 109 57

Strongest Above Average Average Below Average Weakest 33 33 Factor: Nature Integrated

Work AC, Public Farm 1, Queens NY / Environmental (urban Stacy Levy, Springside School, Philadelphia / Environmental gardening), temporary (stormwater), integrated Factor Load: .811 Factor Load: .811 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

119 139 113 114 100 112 84 110

Strongest Above Average Average Below Average Weakest 34 34 Factor: Word Inspired Art

Timothy Thompson, Arlington, Va. / Installation, history George Legrady, Vital Statistics, Seattle Public Library / Data- driven (library searches) Factor Load: .798 Factor Load: .719 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

46 53 54 31 37 20 46 35

John Runnells, Key of Sea, Tacoma / Integrated, wayfinding Factor Load: .715 Total 18 to 34 35 to 54 55+

86 119 92 61

Strongest Above Average Average Below Average Weakest 35 35 Factor: Contemporary Sculptures

Mark Parsons, Big Burr, Montgomery County, Md. / Miles Popper, High Five / Sculpture, roundabout Environmental (invasives), temp. Factor Load: .745 Factor Load: .697 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

124 119 126 127 92 86 92 97

Ross Lovegrove, Solar Tree, Vienna, Austria / Functional, Nike de St. Phalle, Nanas, Hannover, Germany / Sculpture environmental (solar energy), sculpture Factor Load: .656 Factor Load: .626 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

189 172 180 215 105 86 117 110

Strongest Above Average Average Below Average Weakest 36 36 Factor: Bike Oriented Art

Mark Grieve and Ilana Spector, Cyclisk: Towering Pillar of Jim Eichner, Legacy Trail Blazes, Lexington, Ky. / Fabric, Bicycle Parts, Santa Rosa, Ca. / Sculpture, gateway functional Factor Load: .798 Factor Load: .798 Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

56 46 42 79 22 13 25 26

Strongest Above Average Average Below Average Weakest 37 37 Art that does not group with other pieces

Matthew Mazzotta, Open House, York, Ala. / Community Jean Westmacott, Athena, Athens, Ga. / Sculpture participation, placemaking Total 18 to 34 35 to 54 55+ Total 18 to 34 35 to 54 55+

43 86 46 9 64 53 67 70

Strongest Above Average Average Below Average Weakest 38 38 Nearly half of Residents surveyed have lived in Frederick more than 20 years

• 4 in 10 of Residents aged 18 to 34 have lived in Frederick less than 7 years

Length of Time Living in Frederick City / County Median (years) 19 10 14 23 5% 1 to 3 years 14% 13%c 5% 29%BC 7% 4 to 6 years 9% 9% 7 to 9 years 8% 12% 16% 15%C 10 to 20 years 22% 5% 35%AC 15% 67%AB More than 20 years 48% 36% 32%

18 to 34 35 to 54 55+ Total (A) (B) (C) 10. How long have you lived in Frederick (city and/or county)? 1 to 3 years, 4 to 6 years, 7 to 9 years, 10 to 20 years, More than 20 years 39 39 Half of those surveyed live in the city / downtown area

• Younger residents are more likely to live Downtown while older residents are more likely to live in newer neighborhoods in / around the city or countryside, rural or mountain areas

Residential Location

Downtown 21% 28% 34%c 32%

Newer neighborhoods in / 30%a 25% around the City 17% 27%

22% b Countryside, rural or mountain 22% 15% 27%

A town or village in the County 13% 15% 15% 11% Historic City neighborhood 12% 12% 12% 12%

18 to 34 35 to 54 55+ Total (A) (B) (C)

11. What best characterizes the area in which you live? Downtown, Historic City neighborhoods, Newer neighborhoods in and around the City, A town or village in the County, Countryside, rural or mountain 40 40 Two thirds of survey participants want to be kept informed about public art in Frederick • Select residents from this list could be sent special invite to participate in public art workshop

Would Like to be Kept Informed About Public Art in Frederick

Yes 66% 69% 63% 65%

No 34% 31% 38% 35%

18 to 34 35 to 54 55+ Total (A) (B) (C)

14. Please keep me informed about public art in Frederick. 41 41 Appendix

42 42 Top Tier Total 18 to 34 35 to 54 55+ (A) (%) (B) (%) (C) (%) Public Art Examples Ross Lovegrove, Solar Tree Functional, environmental A A (solar energy), sculpture 68 52 77 74 Vienna, Austria • Residents of all ages Mike Pennypacker, Butterfly Gate Functional, sculpture 57 34 75Ac 61A prefer sculptures like Ross Clayton, MO Lovegrove’s Solar Tree Kim Beck, Mural, Community • participation, environmental 57 54 63 55 Contemporary Murals like Philadelphia, PA those by Kim Beck and Ben Volta also have appeal Linda Scheer, Naga Sculpture, integrated 55 28 68A 64A • Residents 35 and older Arlington, VA favored sculptures like Ben Volta, Micro to Macro Mike Pennypacker’s Mural, community participation 52 48 59 47 Butterfly Gate and Linda Philadelphia, PA, Mural Scheer’s Naga Baile Oakes, Legacy Functional, sculpture 51 44 52 56 Escondido, CA

Rolando Briseno, Celestial Bodies Integrated, sculptural 50 40 59a 52 Frisco, TX

% = Indexes higher than average for group % = Indexes lower than average for group

9. Below are examples of public art that have been created in other places. Which of these suggest the kind of public art you’d like to see? Please check the box for each project that interests you. (Select ALL that apply) 43 43 Upper Mid Tier Total 18 to 34 35 to 54 55+ (A) (%) (B) (%) (C) (%) Public Art Examples Meejin Yoon Studio, Light Drift Interactive, temp., placemaking 47 50 59C 36 Philadelphia, PA Rebar Group, Community participation Placemaking, temporary 47 46 57c 39 • Street / Sidewalk Art like Washington, D.C. that from the Rebar Group Liz LaManche, Salem's Connected World, History, temporary, 47 40 55 46 and Liz LaManche has wayfinding, Salem, MA strong appeal, particularly Natalie Blake, Rose Circle, Functional 46 22 52A 58A among those 35 to 54 Hayward, CA

• Younger Residents favor Atlanta Belt Line Lantern Parade 44 42 54c 38 more social / interactive Community Participation, event pieces like Meejin Yoon Mark Parsons, Big Burr Environmental (invasives), temp. installation 44 36 54a 44 Studio’s Light Drift and the Montgomery County, MD Atlanta Belt Line Lantern Work AC, Public Farm 1 Environmental (urban garden), temp. 43 42 48 39 Parade Queens NY • Older Residents Patrick Dougherty Environmental, community participation 42 34 52a 42 appreciate functional Mesa Arts Center pieces like Natalie Blake’s Mags Harries and Lajos Heder Ben's Circular Tower, Functional, 40 30 43 46a Rose Circle Placemaking, Cambridge, MA Marcus Young, Everyday Poems % = Indexes higher than average for group for City Sidewalk, Integrated, text 40 38 43 38 % = Indexes lower than average for group St. Paul, MN

Public Art Examples Diana Kersey, Life Cycle of the Gulf Coast Toad A A Integrated, relief, San Antonio 38 22 45 47

Bud Snow, Mural C Santa Rosa, CA 38 40 48 29 • 18 to 34 year olds favor Yinka Shonabare 38 28 43 41 colorful, contemporary Sculpture, temporary, MBE Nike de St. Phalle, Nanas, Sculpture A pieces like Bud Snow and Hannover, Germany 38 26 50 38 Shira Walinsky’s murals Shira Walinsky, Southeast By Southeast C aC and the Stamford Train Mural, community participation, Philadelphia, PA 37 38 57 20 Station integration Sandy Garnet and Joy Wulke, Stamford train station Integrated, light, Stamford, CT 37 40 34 39 • 35 to 54 year olds are Stacy Levy, Springside School Environmental (stormwater), integrated 36 34 36 38 more interested in Shira Philadelphia, PA Walinsky’s mural as well Roadsworth, Temporary a as the Nana’s sculpture Philadelphia, PA 35 26 43 36 Euhri Jones, Waterways, Temporary, wayfinding A A • Residents 55 or older Philadelphia, PA 33 18 41 38 preferred Diana Kersey’s integrated hardscape and Miles Popper, High Five / Sculpture, roundabout 33 26 39 33 the large scale sculpture Butch Anthony, Bike Station, Functional, temp. 32 30 46aC 20 by Yinka Shonabare Arlington, VA John Runnells, Key of Sea, Integrated, wayfinding c C Tacoma , WA 31 36 39 21 % = Indexes higher than average for group % = Indexes lower than average for group Pablo Gnecco, Array, Temp., light, video, event Atlanta, GA 30 36 32 24 9. Below are examples of public art that have been created in other places. Which of these suggest the kind of public art you’d like to see? Please check the box for each project that interests you. (Select ALL that apply) 45 45 Lower Tier Total 18 to 34 35 to 54 55+ (A) (%) (B) (%) (C) (%)

Public Art Examples Mat Tomasko, Look Long and Look Good, Mural, ac historic, wayfinding, Philadelphia, PA 27 22 38 23

Jean Westmacott, Athena, Sculpture Athens, GA 23 16 29 24

• Few Residents were Bryce McLeod, Our Town, Community participation, 22 26 27 17 interested in word Temp. exhibition, Nashville, TN inspired and social Blake Hoke, Temp. exhibition, sculpture 22 18 18 29 commentary pieces Stone Quarry Hill Art Park, Cazenovia, NY Thoughtbarn, Escaped Infrastructure, Environmental (water quality), temp. installation, Philadelphia, PA 21 14 27 21

Mark Grieve and Ilana Spector, Cyclisk: Towering Pillar a of Bicycle Parts, Sculpture, gateway, Santa Rosa, CA 20 14 18 27

Timothy Thompson, Installation, history c Arlington, VA 17 16 23 11

Matthew Mazzotta, Open House, Community C C participation, placemaking, York, AL 15 26 20 3

Aki Ashida and Ivo Bukvic, Cloud, Interactive, c C community participation, Arlington, VA 15 18 21 8

Wing Young Huie, University Avenue Project, c Community participation, St. Paul, MN 14 14 21 9

George Legrady, Vital Statistics, Data-driven A (library searches), Seattle Public Library 13 6 20 12

Jim Eichner, Legacy Trail Blazes, Fabric, functional % = Indexes higher than average for group Lexington, KY 8 4 11 9 % = Indexes lower than average for group