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M&RR Capabilities Deck 2015

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M&RR Capabilities Deck 2015 Art in Frederick Study An In-depth Look at our Art Culture January 2018 M&RR was not involved in survey development or data collection but volunteered time to process Methodology and analyze results based on data received Objective Target Source Timing Multivariate Analyses Understand residents’ US residents 18+ who Various outreaches 17-minute Factor Analysis preferences for Public Art in live in Frederick to Frederick county quantitative online TURF Analysis Frederick and gather data for County residents survey the development of our county public art master plan Total sample size: 249 Fielded: July 31 – November 27, 2017 Key age cohorts for analysis: 18 to 34 NOTE: In the data charts which follow, statistically significant differences are highlighted: 55+ 26% – Differences noted are statistically significant at 90% confidence interval 43% – Outlined number with a letter ‘A’, ‘B’ or ‘C’ superscripted to the right indicates it is statistically significantly higher at the 90% confidence interval than the corresponding number – Blue text indicates an index to average of 115 or above 31% – Red text indicates an index to average of 85 or below 35 to 54 2 2 How to use this research These results are intended to provide a framework to explore options for public art in Frederick county • It is not intended to interfere with or impeded the creative process critical to the creation of public art but rather offer a framework for that creative process to thrive • Findings suggest there is synergy among Frederick county residents with respect to what public art should do for the community and what types of public art will have the greatest impact. However results also suggest there are differences among generational segments that should be factored into our public art strategy including: – Locations for public art – What public art should accomplish for the community – Types of public art that resonate within each generational segment • Understanding both the synergies shared and differences that exist among our residents will ensure the FAC’s Public Art campaign will be successful and thrive within the county 3 3 Executive Summary 4 4 Best County Locations Top 6 Public Art Examples Total (18+) for Public Art Overall, residents want to see Ross Lovegrove, Solar Tree, • Town / village centers Functional, environmental (solar sculptures and murals downtown energy), sculpture, Vienna, Austria • County parks that reflect our community’s unique geographic and cultural identity • Unique historic / industrial sites Mike Pennypacker, Butterfly Gate, They want to see art that enhances Functional, sculpture, Clayton, MO existing public spaces, as well as Top 3 City Focus Areas inspire and attract folks within and outside of our community • Downtown core Kim Beck, Mural, Community participation, environmental, • Carroll Creek Linear Park Philadelphia, PA Bottom 3 Public Art Examples • South of Carroll Creek, the Delaplaine, Skystage, etc. Linda Scheer, Naga, Sculpture, Wing Young Huie, University integrated, Arlington, VA Avenue Project, Community participation, St. Paul, MN Unique Areas to Explore with Art Ben Volta, Micro to Macro, Mural, George Legrady, Vital Statistics, • Mountains, valleys and waterways community participation, Data-driven (library searches), Philadelphia, PA, Mural Seattle Public Library • Artists, artisans, designers, etc. • Agricultural landscapes Baile Oakes, Legacy, Functional, Jim Eichner, Legacy Trail Blazes, sculpture, Escondido, CA Fabric, functional, Lexington, KY 5 5 Best County Locations Top 6 Public Art Examples 18 to 34 Age Cohort for Public Art Wants interactive and cutting edge Kim Beck, Mural, Community • County parks participation, environmental public art that connects people and Philadelphia, PA • Town / village centers reflects our rich diversity and the environment • Unique historic / industrial sites Ross Lovegrove, Solar Tree Functional, environmental Parks and trails are a primary focus (solar energy), sculpture area in addition to downtown Vienna, Austria Top 3 City Focus Areas • Downtown core Meejin Yoon Studio, Light Drift Bottom 3 Public Art Examples Interactive, temp., placemaking Thoughtbarn, Escaped Philadelphia, PA • City parks and trails Infrastructure, Environmental (water quality), temp. installation, • Carroll Creek Linear Park (tie) Philadelphia, PA (3 way tie) South of Carroll Creek, the Ben Volta, Micro to Macro, Mural, Mark Grieve and Ilana Spector, Delaplaine, Skystage, etc. (tie) community participation, Cyclisk: Towering Pillar Philadelphia, PA, Mural of Bicycle Parts, Sculpture, gateway, Santa Rosa, CA (3 way tie) Wing Young Huie, University Unique Areas to Explore with Art Avenue Project, Community Rebar Group, Community participation, St. Paul, MN (3 way • Diverse cultures participation, Placemaking, tie) temporary, Washington, D.C. • Artists, artisans, designers, etc. George Legrady, Vital Statistics, Data-driven (library searches), • Sustainability initiatives related Seattle Public Library to energy, water and waste Baile Oakes, Legacy, Functional, sculpture, Escondido, CA Jim Eichner, Legacy Trail Blazes, Fabric, functional, Lexington, KY Blue text = rates higher than Total Frederick Residents 6 6 Best County Locations Top 6 Public Art Examples 35 to 54 Age Cohort for Public Art Ross Lovegrove, Solar Tree, Wants public art that attracts • Town / village centers Functional, environmental (solar business and inspires others to energy), sculpture, Vienna, Austria • County facilities experience our community They wish to celebrate diversity with • County parks Mike Pennypacker, Butterfly Gate, Functional, sculpture, Clayton, MO public art and show strong interest in contemporary sculptures and Top 3 City Focus Areas hardscape integration Linda Scheer, Naga, Sculpture, • Downtown core integrated, Arlington, VA • Carroll Creek Linear Park (tie) Kim Beck, Mural, Community Bottom 3 Public Art Examples South of Carroll Creek, the participation, environmental, Philadelphia, PA Delaplaine, Skystage, etc. (tie) Blake Hoke, Temp. exhibition, sculpture, Stone Quarry Hill Art Park, Cazenovia, NY (tie) Ben Volta, Micro to Macro, Mural, community participation, Unique Areas to Explore with Art Philadelphia, PA, Mural (3 way tie) Mark Grieve and Ilana Spector, • Mountains, valleys and waterways Cyclisk: Towering Pillar of Bicycle Parts, Sculpture, gateway, Rolando Briseno, Celestial Bodies Santa Rosa, CA (tie) • Artists, artisans, designers, etc. Integrated, sculptural, Frisco, TX (3 way tie) • Diverse cultures Jim Eichner, Legacy Trail Blazes, Meejin Yoon Studio, Light Drift Fabric, functional, Lexington, KY Interactive, temp., placemaking Philadelphia, PA (3 way tie) Blue text = rates higher than Total Frederick Residents 7 7 Best County Locations Top 6 Public Art Examples 55+ Age Cohort for Public Art Wants public art that emphasizes Ross Lovegrove, Solar Tree, • Town / village centers Functional, environmental (solar our history and heritage. Public art energy), sculpture, Vienna, Austria • Unique historic / industrial sites should reflect the pride these residents feel for our community • County parks Linda Scheer, Naga, Sculpture, They appreciate functional beauty integrated, Arlington, VA like that in Natalie Blake’s Rose Circle Top 3 City Focus Areas • Carroll Creek Linear Park Mike Pennypacker, Butterfly Gate, Bottom 3 Public Art Examples • Downtown core (tie) Functional, sculpture, Clayton, MO Wing Young Huie, University South of Carroll Creek, the Avenue Project, Community Delaplaine, Skystage, etc. (tie) participation, St. Paul, MN (tie) Natalie Blake, Rose Circle, Functional, Hayward, CA Jim Eichner, Legacy Trail Blazes, Fabric, functional, Lexington, KY Unique Areas to Explore with Art (tie) • Agricultural landscapes Baile Oakes, Legacy, Functional, sculpture, Escondido, CA Aki Ashida and Ivo Bukvic, Cloud, • Mountains, valleys and waterways Interactive, community participation, Arlington, VA • History and Heritage Kim Beck, Mural, Community participation, environmental, Matthew Mazzotta, Open House, Philadelphia, PA Community, participation, placemaking, York, AL Blue text = rates higher than Total Frederick Residents 8 8 Strongest Combinations of Public Art Examples to Maximize Reach within County • The 6 public art examples below would reach 95% of Frederick country residents Resident Reach (TURF Analysis) 95% 92% 94% 88% 84% 68% Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Ross Lovegrove, Solar Tree Solar Tree Solar Tree Solar Tree Solar Tree Solar Tree Kim Beck, Kim Beck, Kim Beck, Kim Beck, Kim Beck, Mural Mural Mural Mural Mural Mike Pennypacker, Mike Pennypacker, Mike Pennypacker, Mike Pennypacker, Butterfly Gate Butterfly Gate Butterfly Gate Butterfly Gate Linda Scheer, Linda Scheer, Linda Scheer, Naga Naga Naga Meejin Yoon Meejin Yoon Studio, Light Drift Studio, Light Drift Baile Oakes, Legacy 9 9 TURF Analysis TURF is an acronym for TOTAL Unduplicated • This TURF Analysis uses Public Art interest data as a basis for building combinations Reach & Frequency • TURF Analysis attempts to maximize the “reach”, or the number of residents who would be interested in at least one of the potential public art projects • TURF Analysis examines all possible combinations of options evaluated in a potential offering TURF Analysis reveals that when “interest intersection” is taken into account, the combination of shows A and C result in the greatest maximization of “reach” 10 10 Detailed Findings 11 11 To residents, Frederick is a historic, unique
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