The Bata Shoe Company, 1876 to 1970: Appraisal of Strategic Global Choices Part II: Stabilizing, Strategizing, and Solidifying (1932 – 1970)
RESEARCH PAPER The Bata Shoe Company, 1876 to 1970: Appraisal of Strategic Global Choices Part II: Stabilizing, Strategizing, and Solidifying (1932 – 1970) Canadian Business History Professor Joe Martin This research paper was prepared by Sanjeev Kumar under the direction of Professor Joe Martin as the basis for class discussion rather than to illustrate either effective or ineffective handling of a managerial situation. Copyright 2018 by the Governing Council of the University of Toronto. To order copies or request permission to reproduce materials, write to the Rotman School of Management, Business Information Centre, Toronto, M5S 3E6, or go to www.rotman.utoronto.ca/bic. No part of this publication may be reproduced, stored in any retrieval system, used in a spreadsheet, or transmitted in any form or by any means, whether by photocopying, recording or by electronic or mechanical means, or otherwise, without the written permission of the Rotman School of Management. Contents 1 Introduction 3 2 The Initial Period 4 2.1 1914 – 1932: Like Father, Like Son 4 2.2 1932 – 1936: Developing managerial skills 6 2.3 1937 – 1939: War clouds approach Bata’s home base 6 3 Canada’s emergence from the Great Depression, 1929 – 1940 7 3.1 Brief overview of the Canadian Shoe Industry 8 4 Laying the foundation for a future in Canada 9 4.1 Setting up the base 10 5 Bata turns Canadian, 1939 – 1964 11 5.1 Stabilizing the Canadian Operations 11 5.2 Building up Batawa 12 5.3 Canadian Bata after World War II 13 5.4 Jan A.
[Show full text]