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ATF® Alternate Gothic { B E*G Aaaa ATF Alternate Gothic Is a New, Significant Digital Expansion of Morris Fuller Benton’S Classic 1903 Design

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ATF® Alternate Gothic { B E*G Aaaa ATF Alternate Gothic Is a New, Significant Digital Expansion of Morris Fuller Benton’S Classic 1903 Design ATF® ALTERNatE GOTHIC { b e*g aaaa ATF ALTERNatE GOTHIC is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design. Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts. ATF Alternate Gothic has impact at any size. Its letter- forms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspa- pers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. ATF Alternate Gothic The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertise- ment or announcement for different formats and media. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability. Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow. MORRIS FULLER BENTON, AMERICAN TYPE FOUNDERS, 1903 MARK VAN BRONKHORST, ALAN DagUE-GREENE, DaVID SUDWEEKS, IgINO MARINI, & BEN KIEL, 2015 AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® 40 ATF Alternate Gothic FOUR WIDTHS: NORMAL, CONDENSED, EXTRA CONDENSED, & COMPRESSED PROVERB REDUCING MOISTENER QUADRANGLE paganism blasphemy perspiratory hypercriticism BENEDICT LEMONADE ENCOUNTER XENOGENETIC scavenger abominably newsmonger personification HANGNAIL WORKSHOP VULCANIZER CONTRAPTION ambiguous scragginess postgraduate debauchedness MORPHINE STORYBOOK LABORATORY MERCHANDISE transaction overthwartly kindergartner correspondence CANDIDATE RECREATION ORGANICALLY ANTIBACTERIAL kinetograph nonresidence electrogenesis disproportionally GUIDEBOOK CONTIGUOUS REPUGNANTLY THERMOGRAPHY watchmaker monodimetric transmissibility homoeomorphous VEGETATION POLYMORPHY DISADVANTAGE CONDENSABILITY endomysium bleareyedness circumscriptible microseismometer ADMINISTER IRREVERENCE PROVINCIALISM SYSTEMATIZATION incorporative imperishability telethermograph parallelogrammatic STRUCTURAL UNEQUALABLE PHONOGRAPHER HUMANITARIANISM magnificence misinformation commentatorship anthropomorphology ESOTERICISM BACTERIOLOGY METAMORPHOSIC CIRCUMNAVIGATION governmental immortalization haematachometry hypocraterimorphous TEN WEIGHTS: THIN, LIGHT, SEMILIGHT, BOOK, REGULAR, MEDIUM, DEMI, BOLD, HEAVY, & BLACK AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® ATF Alternate Gothic Thin continUE EArnest SEARCH EXTENDing Manufacturing Improvements entering handsome mansions Rome Burns Receives Dangerous Crocodile 1 MENTIONS beautiful pamphlets reprinted monuments Device for Comfort and Safety SANITARY REGULATION ENFORCED SNAKE FIGHts Rare Plants and Bulbs Are Displayed 2 Quiet Night international question recapitulated Bohemian Girls Receiving Greatest AttentionA broad conventional shouters disembarked musical sketch Determination Always Wins Success 3 INDUSTRIOUS PERFORMER REMUNERATED SKirmisHER OLDER comeDIANS Husky Sailors Visited Italy and South America Simple Facts Known inspector examines five gigantic skyscrapers Many Charming Designs Recently Introduced historical document the work is done on linen or hard finish paper 4 Royal Singers SHORTHAND EXPERT FINDS MORE CHARMING DIVERSION FIVE HUNDRED DOLLARS Methods Among Their Foreign and Domestic Trading Houses discouraged shareholders purchased mechanical invention Manufacturing Chemicals Manuscripts Carefully Composed by Authors Were Dignified handsome edition printed two bankers determine price by means of tiresome figuring Spanish Contortionists Amused Massachusetts Chiropodist 5 DISPLAY Finest Some Interesting Reading notorious bank robber escaped from dangerous detectives Sublime Episode A B C D E F G H I � K 6 L M N O P Q R S T U CLEVER SCHemer V W X Y � & 1 2 3 4 5 7 Repeated Question 6 7 8 9 0 $ ¢ £ € ¥ a b c d e f g h i � k 8 CURIOUS LABYrintH l m n o p q r s t u v Mob Quietly Dispersed w x y � � � - ’ � � � � @ 9 Girl Withdrew Promise FOR CHARACTER SET & FEATURES SEE PAGE 46 0 AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® ATF Alternate Gothic Light straNGER DELIGhts actOR REPRINTED Fine Magazine Advertisement historic specimens preserved Compounds True Friendship Never Broken 1 MAGNETIC real delightful mystery solved sent picture Erecting Handsome Buildings PRINTER FOUND WHITE DIAMOND QUICK PRINTS Real Estate and Government Bonds 2 Best Home results surprised optimistic dealers Eight Monsters Several Prominent Mountain Rivers wonderful machinery improvement quaint building Shipwreck Sighted off of Fire Island 3 ENTERPRISING SCHEME QUIETLY REVISED RESPONDED KERNS ABOLISHED Beautiful Specimens Reward Neat Students Surprising Gymnast answer questions of paramount importance Some Propositions Receive Unanimous Vote enterprising friends many charming designs recently introduced 4 Great Empire MANY LARGE CONTRIBUTIONS QUIETLY ACKNOWLEDGED TIRED PIGEONS TUMBLE Shrewd Farmers Capture Twelve Grizzly Bears Near Denver significant tendency toward exclusively ornamental design Advertisers Want Returns Prominent Enthusiastic Southern Statesman Corresponds printed handsome leaflet detective notified headquarters after several days elapsed Picking for Sorts is an Expensive and Annoying Proposition 5 straNGE MIND Visits Southern California reporting extraordinary fantastic evolution of embellishers Artistic Methods A B C D E F G H I � K 6 L M N O P Q R S T U MECHANIC HIRED V W � Y � & 1 2 3 4 5 7 Exhibition of Fruits 6 7 8 9 0 $ ¢ £ € ¥ a b c d e f g h i � k 8 stuDIOUS MOTHERS l m n o p q r s t u v Rhode Island Scenery w x y z � � - ’ � � � � @ 9 Designing Specimens FOR CHARACTER SET & FEATURES SEE PAGE 46 0 AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® ATF Alternate Gothic Semilight TYPOGRAPHICAL printinG ONE NIGHT Crowded Department Stores intelligent catalogue layouts Big Returns Curious Geranium Exhibition 1 HUndred dreams of mother and home intermingle Develops Useful Information BLACKSMITH GIVING RECEPTION MEANDERING Miser Uncovers Richest Hoardings 2 Fishermen mutual admiration society formed Finding Money Bright Type Designs for the Printer mechanic made grand suggestion distinct gothic Improved Contracts Reward Buyer 3 SARCASTIC REMARKS CREATE DISORDER EIGHT Hens SINGLE NUMBERS Promoter of Giant Wrestler Receives Medal Choicest Rosebush wheels of progress kept turning every hour Systematic Production Increases Finances superior job printer stylish printers always pleasing customers 4 Reimbursing SWIFTEST COMPOSITOR BOUGHT NEW ROLLER SKATES REQUIRE NIFTY PRINTS Fashionable Society Entertains Visiting Dukes From India beautiful specimens reward users of this practical series Klondike Explorer Frozen Numerous Vanishing Products Renewed Simultaneously exhibited artistic picture the ink of the wise is of more value than blood of martyrs Gentle Summer Breezes Refreshing Their Fevered Brows 5 DUTCH fatHER Zealous General Retiring the name it possesses the exquisite feature of clearness Solving Mystery A B C D E F G H I J K 6 L M N O P Q R S T U MODERN DESIGN V W X Y Z & 1 2 3 4 5 7 Yosemite Scenery 6 7 8 9 0 $ ¢ £ € ¥ a b c d e f g h i j k 8 EXPERT LOCKSMITH l m n o p q r s t u v Stupid Teacher Fined w x y z . , - ’ : ; ! ? @ 9 Humorous Questions FOR CHARACTER SET & FEATURES SEE PAGE 46 0 AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® ATF Alternate Gothic Book HARmonioUS ORCHESTRA DIGS MINE Pleasant Natural Resources serious conditions detected Champions Charming Landscape Scene 1 inFRinge confident athlete overtaken typography Demanding Modern Gothics ANNUAL HORTICULTURAL SHOW EARN MONEY Modern Requirements in Building 2 Finer Print arranging remarkable exhibitions Train Wrecked Child Graduate Surprises Teacher perfect workmanship very scarce useful camels Inventor Explained New Schemes 3 METROPOLITAN AVENUES BEING CLEAN EXTENDing MINERAL SEARCH Banking Question Becoming Complicated Exhibition of Fruits shows creditable type families artistically Panama Canal Being Dredged Continually chairs upholstered unconquerable blizzards and snowstorms 4 Bright Metal GIVING MONSTER KINDERGARTEN ENTERTAINMENTS PHENOMENAL EXHIBIT Detective Discovering Counterfeiters Notifies Inspector appreciate the splendid type faces recently brought out Build Substantial House General Manifestations Revealed International Interest satisfactory typography beautiful musical entertainments creating enthusiasm Successful Advertisers Are Demanding Quality Printing 5 SMOKE HOUSE Enjoyed Reading Novels always bear this fact mind when ordering new material Numbers Given A B C D E F G H I � K 6 L M N O P Q R S T U OUTLineD IDEAS V W X Y � & 1 2 3 4 5 7 Big Shark Caught 6 7 8 9 0 $ ¢ £ € ¥ a b c d e f g h i j k 8 CHARM HUNDREDS l m n o p q r s t u v Literary Department w x y z � � - ’ � � � � @ 9 Numbering Machine FOR CHARACTER SET & FEATURES SEE PAGE 46 0 AMERICAN TYPE FOUNDERS® COLLECTION atftYPE.COM ® ATF Alternate
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