ATF® Alternate Gothic { b e*g aaaa ATF Alternate Gothic is a new, significant digital expansion of ’s classic 1903 design. Originally available in one bold weight, the came in three widths for flexibility in copy-fitting layouts. ATF Alternate Gothic has impact at any size. Its letter- forms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspa- pers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. ATF Alternate Gothic

The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising . With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertise- ment or announcement for different formats and media. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability. Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

Morris Fuller Benton, , 1903 Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel, 2015

american type founders® collection atftype.com ® 40 ATF Alternate Gothic

four widths: normal, condensed, extra condensed, & compressed proverb REDUCING MOISTENER QUADRANGLE paganism blasphemy perspiratory hypercriticism BENEDICT LEMONADE ENCOUNTER XENOGENETIC scavenger abominably newsmonger personification HANGNAIL WORKSHOP VULCANIZER CONTRAPTION ambiguous scragginess postgraduate debauchedness MORPHINE STORYBOOK LABORATORY MERCHANDISE transaction overthwartly kindergartner correspondence CANDIDATE RECREATION ORGANICALLY ANTIBACTERIAL kinetograph nonresidence electrogenesis disproportionally GUIDEBOOK CONTIGUOUS REPUGNANTLY THERMOGRAPHY watchmaker monodimetric transmissibility homoeomorphous VEGETATION POLYMORPHY DISADVANTAGE CONDENSABILITY endomysium bleareyedness circumscriptible microseismometer ADMINISTER IRREVERENCE PROVINCIALISM SYSTEMATIZATION incorporative imperishability telethermograph parallelogrammatic STRUCTURAL UNEQUALABLE PHONOGRAPHER HUMANITARIANISM magnificence misinformation commentatorship anthropomorphology ESOTERICISM BACTERIOLOGY METAMORPHOSIC CIRCUMNAVIGATION governmental immortalization haematachometry hypocraterimorphous

ten weights: thin, light, semilight, book, regular, medium, demi, bold, heavy, & black

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continue earnest search extending Manufacturing Improvements entering handsome mansions Rome Burns Receives Dangerous Crocodile 1 MENTIONS beautiful pamphlets reprinted monuments Device for Comfort and Safety

SANITARY REGULATION ENFORCED snake fights Rare Plants and Bulbs Are Displayed 2 Quiet Night international question recapitulated Bohemian Girls Receiving Greatest AttentionA broad conventional shouters disembarked musical sketch Determination Always Wins Success 3 INDUSTRIOUS PERFORMER REMUNERATED skirmisher older comedians Husky Sailors Visited Italy and South America Simple Facts Known inspector examines five gigantic skyscrapers Many Charming Designs Recently Introduced historical document the work is done on linen or hard finish paper 4

Royal Singers SHORTHAND EXPERT FINDS MORE CHARMING DIVERSION five hundred dollars Methods Among Their Foreign and Domestic Trading Houses discouraged shareholders purchased mechanical invention Manufacturing Chemicals Manuscripts Carefully Composed by Authors Were Dignified handsome edition printed two bankers determine price by means of tiresome figuring Spanish Contortionists Amused Massachusetts Chiropodist 5 display finest Some Interesting Reading notorious bank robber escaped from dangerous detectives Sublime Episode � � � � � � � � � � � 6 � � � � � � � � � � clever schemer � � � � � & � � � � � 7 Repeated Question � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 curious labyrinth � � � � � � � � � � � Mob Quietly Dispersed � � � � � � - ’ � � � � @ 9 Girl Withdrew Promise for character set & features see page 46 0

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stranger delights actor reprinted Fine Magazine Advertisement historic specimens preserved Compounds True Friendship Never Broken 1 magnetic real delightful mystery solved sent picture Erecting Handsome Buildings

PRINTER FOUND WHITE DIAMOND QUICK PRINTS Real Estate and Government Bonds 2 Best Home results surprised optimistic dealers Eight Monsters Several Prominent Mountain Rivers wonderful machinery improvement quaint building Shipwreck Sighted off of Fire Island 3 ENTERPRISING SCHEME QUIETLY REVISED responded KERNS ABOLISHED Beautiful Specimens Reward Neat Students Surprising Gymnast answer questions of paramount importance Some Propositions Receive Unanimous Vote enterprising friends many charming designs recently introduced 4

Great Empire MANY LARGE CONTRIBUTIONS QUIETLY ACKNOWLEDGED TIRED PIGEONS TUMBLE Shrewd Farmers Capture Twelve Grizzly Bears Near Denver significant tendency toward exclusively ornamental design Advertisers Want Returns Prominent Enthusiastic Southern Statesman Corresponds printed handsome leaflet detective notified headquarters after several days elapsed Picking for Sorts is an Expensive and Annoying Proposition 5 strange mind Visits Southern California reporting extraordinary fantastic evolution of embellishers Artistic Methods � � � � � � � � � � � 6 � � � � � � � � � � mechanic hired � � � � � & � � � � � 7 Exhibition of Fruits � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 studious mothers � � � � � � � � � � � Rhode Island Scenery � � � � � � - ’ � � � � @ 9 Designing Specimens for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Semilight

typographical printing ONE NIGHT Crowded Department Stores intelligent catalogue layouts Big Returns Curious Geranium Exhibition 1 hundred dreams of mother and home intermingle Develops Useful Information

BLACKSMITH GIVING RECEPTION MEANDERING Miser Uncovers Richest Hoardings 2 Fishermen mutual admiration society formed Finding Money Bright Type Designs for the Printer mechanic made grand suggestion distinct gothic Improved Contracts Reward Buyer 3 SARCASTIC REMARKS CREATE DISORDER Eight Hens SINGLE NUMBERS Promoter of Giant Wrestler Receives Medal Choicest Rosebush wheels of progress kept turning every hour Systematic Production Increases Finances superior job printer stylish printers always pleasing customers 4

Reimbursing SWIFTEST COMPOSITOR BOUGHT NEW ROLLER SKATES REQUIRE NIFTY PRINTS Fashionable Society Entertains Visiting Dukes From India beautiful specimens reward users of this practical series Klondike Explorer Frozen Numerous Vanishing Products Renewed Simultaneously exhibited artistic picture the ink of the wise is of more value than blood of martyrs Gentle Summer Breezes Refreshing Their Fevered Brows 5 dutch father Zealous General Retiring the name it possesses the exquisite feature of clearness Solving Mystery � � � � � � � � � � � 6 � � � � � � � � � � MODERN DESIGN � � � � � & � � � � � 7 Yosemite Scenery � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 EXPERT LOCKSMITH � � � � � � � � � � � Stupid Teacher Fined � � � � � � - ’ � � � � @ 9 Humorous Questions for character set & features see page 46 0

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harmonious orchestra DIGS MINE Pleasant Natural Resources serious conditions detected Champions Charming Landscape Scene 1 infringe confident athlete overtaken typography Demanding Modern Gothics

ANNUAL HORTICULTURAL SHOW EARN MONEY Modern Requirements in Building 2 Finer Print arranging remarkable exhibitions Train Wrecked Child Graduate Surprises Teacher perfect workmanship very scarce useful camels Inventor Explained New Schemes 3 METROPOLITAN AVENUES BEING CLEAN extending MINERAL SEARCH Banking Question Becoming Complicated Exhibition of Fruits shows creditable type families artistically Panama Canal Being Dredged Continually chairs upholstered unconquerable blizzards and snowstorms 4

Bright Metal GIVING MONSTER KINDERGARTEN ENTERTAINMENTS PHENOMENAL EXHIBIT Detective Discovering Counterfeiters Notifies Inspector appreciate the splendid type faces recently brought out Build Substantial House General Manifestations Revealed International Interest satisfactory typography beautiful musical entertainments creating enthusiasm Successful Advertisers Are Demanding Quality Printing 5 smoke house Enjoyed Reading Novels always bear this fact mind when ordering new material Numbers Given � � � � � � � � � � � 6 � � � � � � � � � � outlined ideas � � � � � & � � � � � 7 Big Shark Caught � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 CHARM HUNDREDS � � � � � � � � � � � Literary Department � � � � � � - ’ � � � � @ 9 Numbering Machine for character set & features see page 46 0

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long island steamship HERMETIC Daring Explorer Astonished remarkable printing device Undermine During the Seventh Season 1 reciting introduce graceful dancing mechanics Notorious Burglar Subdued

ANCIENT HISTORY MENTIONED REINFORCED Performance Continued Tuesday 2 Morpheus desirable weight fonts furnished Strange Birds Large Insurance Building Ruined nonsensical statement resented brighter color Congratulates College President 3 SAN FRANCISCO EXPOSITION DECIDED hundreds GRAND BANQUET Discloses Reason for Exceptional Quality Nothing is Perfect extraordinary horticultural competitions Plainly Revolutionizing Printing Methods first pigeon report sold tremendous shipment of machinery 4

Large Fields ANSWER QUESTIONS OF PARAMOUNT IMPORTANCE REMARKABLE BEAUTY Sporty Newspaper Reporters Crowd Training Quarters photographs rapidly purchased by admirers every day Stage Manager Excited Remarkable Ingenuity Shown in Artistic Combinations thimble manufacturing gentle summer breezes refreshing their fevered brows Unsophisticated Farmer Decides To Visit 5 zone exempt Jerseyite Injured Hyena especially recommended for its labor-saving features Gentle Remark � � � � � � � � � � � 6 � � � � � � � � � � ROAST CHICKEN � � � � � & � � � � � 7 Brightly Polished � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 SOMETHING SOLID � � � � � � � � � � � Exceptional Method � � � � � � - ’ � � � � @ 9 Numerous Monkeys for character set & features see page 46 0

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print advertisements fine jobs Mahogany Furniture Sales development of industries Triumphed Proving Grand Investment 1 hearing comets arrive on schedule extinguish Stupendous Undertakings

HANDSOME EDITION PRINTED INVENTIONS Appreciation of Quality in Faces 2 Gold Dust strains of pleasing music heard Horse Exhibit Railroad Route to Pacific Ocean decorous sobriety and restraint tenor singers Kings Often Visited Hot Springs 3 POPULAR STYLES OF AMERICAN TYPE bordeaux GREAT DIAMOND Receiving Congratulations From Critics Enduring Designs banker expects financial achievements Contains Attractive and Beautiful Ideas ship drifts rapidly observant citizens reviewed big parade 4

Fine Design GREAT NUMBER OF PEOPLE GATHERING IN PARKS SURPRISED ANIMALS Beholding Exquisite Conceptions of Pleasing Quality opinions of the administrators remained unchanged Newspaper Publishing Interesting and Extensive Paleontological Research desires known method beautiful characters delighting particular customer Charming Entertainers Score Great Success in Iowa 5 REBOUNDING Most Notorious Family intelligent schemes conceived and quietly promoted With Precision � � � � � � � � � � � 6 � � � � � � � � � � HEROES FOUND � � � � � & � � � � � 7 Crockery Broken � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 single numbers � � � � � � � � � � � Writers Hypnotized � � � � � � - ’ � � � � @ 9 Designs New Types for character set & features see page 46 0

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distinctive headings RECITING Expenditures Decreasing many dishonest schemes Nice Birds Determined Confectioner 1 friends some interesting reading hot spring Contrasting Architecture

ACROBATIC PERFORMANCES fishermen Crown Another Monarch Today 2 Grandeur searching for stolen treasures Biographical Receives Dangerous Crocodile matrons relieving sickly guest extinguisher Enchanting Tropical Countries 3 STRINGENT MEASURE CONSIDERED ADVOCATE MODERN CITIES Greatest Stadium Being Planned Here Quickest Burglar simplicity combined with adaptability Requirement Sometimes Nonsensical studied question ancient scientific mineral discoveries 4

Champions GYMNASTIC EVENT UNEXPECTEDLY CONTINUED GENUINE TRIUMPHS Remarkable Feats Splendidly Performed Regularly boulevards and walks strewn with scented flowers Superb Material Used Typographical Investment is Beyond Expectations buy modern literature public exhibition of antique furniture and novelties Secure Reliable Type Faces and Observe the Result 5 burnishing Projected Exploration legislature enacts subject of extended discussion House Rented � � � � � � � � � � � 6 � � � � � � � � � � NOTED SINGER � � � � � & � � � � � 7 Quiet Dungeons � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 BRIGHTER COLOR � � � � � � � � � � � Fireman Promoted � � � � � � - ’ � � � � @ 9 Remarkable Flight for character set & features see page 46 0

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interesting subject HERDING Improved Many Designs reserve stock enormous Gold Dust Popular Conventionalist 1 specify furnished superb actors exchange Build Substantial House

GEOLOGICAL EXAMINATION FOREIGNER Habits Become International 2 Remorse financial resources procured Meandering Highest Quality Product Sold beautiful characters popular bright home Instructions Given Mechanic 3 RECOVERED MANY LOST ARTICLES fine jobs HOUSE RENTED The Result of Scientific Study Noted Summer Garden enterprising scheme quietly revised Registered Pharmacists Study Drug superb strength fine engraving house complimented 4

Hot Spring EXQUISITE MEDALS PRESENTED CONTESTANT DISCERNING PRINT Tourist Returned from Long Sojourn in Bermuda modernized steamboats displaying great speed Strength and Beauty Aged Mountain Climber Rescues Foreign Tourist venturesome banker greatest profits realized from small investment Several Governors Elected During Last Elections 5 champions Five Hundred Dollars demonstrated practical printing at the academy Punishments � � � � � � � � � � � 6 � � � � � � � � � � sent picture � � � � � & � � � � � 7 Distinct Gothic � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 train wrecked � � � � � � � � � � � Handsome Prince � � � � � � - ’ � � � � @ 9 Southern Captain for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Heavy

determined citizen FINDERS Seven Hundred Dollars bought useful material Inserting Graceful Dance Sketch 1 eskimo modest advertisement grandeur Fires Destroy Evidence

DESIRES KNOWN METHOD EXCHANGE Mentioning Sublime Things 2 Cocktail containing modern designs North River Detective Captures Burglar holding rare demonstration train hound Fashionable Couples Dance 3 UNUSUAL GATHERING EXPECTED hunters PRINTS CLEAR Gambler Swindles Popular Banker Lending Money new theaters have grand concerts Champion Hurdle Racer Competes beautiful hymn great acrobat performed on beach 4

Extending MAGNIFICENT STRUCTURES QUICKLY BUILT NATURAL HISTORY Designing Attractive Typographical Novelties handsomest designs received highest honors Important Question Important Documents Unearthed Near Colma beautiful residence disastrous railroad wreck caused much delay Monster Gathering Has Every Available Space 5 MONARCHY Police Capture Four inspector examines five gigantic skyscrapers Rods Broken � � � � � � � � � � � 6 � � � � � � � � � � enrichment � � � � � & � � � � � 7 Hardest Metal � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 GREAT DEMAND � � � � � � � � � � � Unlimited Range � � � � � � - ’ � � � � @ 9 Hiring Bohemian for character set & features see page 46 0

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elegant rendition edition Lithographic Printers send right equipment Strangle Resuming Operations 1 hinted masterfully designed rice king Ventilating Appliance

RHODE ISLAND SCENERY kitchens Prominent Speaker Found 2 Remark desirable condensed type Triumphed Produced Beautiful Effect appoints special delegate cross river Legible Condensed Series 3 VISITS SOUTHERN CALIFORNIA empires RETURN COIN Four Beautiful Buildings Erected Stronger Mind handsome compartment sought Very Useful Face for Advertisers with precision forceful shapes and proportions 4

Hold Firm WRESTLER FAILED TO PERFORM TUESDAY FACTORY OPENED Scientist Claims Most Original Discoveries enthusiastic nimrods journeying eastward Inherited Mansion Diamond Miners Unearth Richest Treasure handsome scholar many homes totally destroyed by cyclones Resorts Unusually Crowded During August 5 smoulder Charming Designs feather factory blown seven hundred miles Big Returns � � � � � � � � � � � 6 � � � � � � � � � � quiet night � � � � � & � � � � � 7 Duped Bandit � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � 8 mineral used � � � � � � � � � � � French Chemist � � � � � � - ’ � � � � @ 9 Factory Opened for character set & features see page 46 0

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blacksmith giving reception DECIDE RACE Desperate Ribbon Salesman Hired circumstantial evidence produced Printed Finest Audience Extends Congratulations 1 EIGHT HENS the result of scientific study noted excited crowd Remarkable Measures Announced

PIANO MOVERS PLAYING LAWN TENNIS DELIGHTED MEN Tried Numerous Remedies for Tired Brain 2 Strange Men interspersed anatomical demonstrations Big Shark Caught Mineral Water for Indigestion and Malaria tourist printers helped country proprietor design producers Large Pressman Dances Like Grizzly Bear 3 SCIENTIST CLAIMS MOST ORIGINAL DISCOVERIES PRINTS CLEAR DETERMINED CITIZEN Public Exhibition of Antique Furniture and Novelties Exposed Political Deals beautiful series for booklet and general job printing Interesting and Extensive Paleontological Research modest advertisement the roll front is fitted with the finest brass desk lock 4

Noble Designer IT IS ACCURATELY FITTED AND CAN BE INSERTED EITHER SIDE UP LATEST FASHION RIDICULED Heavy Steamships Remodeled and Sent Toward Northern Greenland all these cabinets have paneled sides with tastefully moulded edges Numerous Schemes Outlined Statesman Denounces Tricky Methods Employed by Crafty Detective prosperous young merchants we will furnish detail information in regard to this feature on request For reading? Is his eyesight good? Is he under fifteen years of age? A 5 QUAINT BUILDING Produce Many Lovely Designs by accepting our aforesaid offer you get immediate use of the range Honorable Mention � � � � � � � � � � � 6 � � � � � � � � � � BRIGHTLY POLISHED � � � � � & � � � � � 7 Resuming Operations � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 CATALOGUE DESIGNERS � � � � � � � � � � � Young Bankers Confused � � � � � - ’ � � � � @ 9 Modernized Construction for character set & features see page 46 0

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prodigal son returns home FINER PRINT Chases Butterflies Through Fields deliver handsome sample picture Duped Bandit Signify Wonderful Characteristics 1 BEND RODS disastrous railroad wreck averted music ending Practical Knowledge of Operation

CULTIVATE ORCHARDS AND MEADOWS AUTOMATICALLY Remarkable Floral Creations Distributed 2 Must Return delivering numerous campaign orations Publisher Retires Modern Printing Office Furniture Bought tuition payable in quarterly installments noted sculptures Original Mechanical Contrivance Sought 3 DISTINGUISHED SCHOLAR RECEIVING MENTION LARGE FIELDS COMBINATION OFFER Beautiful Country Maiden Admired Foreign Counts Typographical Printing they are not printed so much to please as to profit Mythological Creatures Enthuse Serious Professor hundreds enjoy drama exact fraction of a pica, and this fraction of pica is 4

Strange House NUMEROUS SCHEMES OUTLINED AND SERIOUSLY CONSIDERED THIMBLE MANUFACTURING Watch for the big surprise that is sure to come some day this week this is the age of the fountain pen, and the amount of manuscripts Gymnasium and Field Sports Of course, all the steel and iron imposing tables have iron surfaces financial resources procured in this way is an excellent preparative for going to case, or learning The pointed Gothic school of typography in which they had learned 5 LEMON CRUSHED Meritorious Designs Secured greater portion of the capital, and assumed control of the financial Wonderful Scholar � � � � � � � � � � � 6 � � � � � � � � � � PUBLISH MAGAZINE � � � � � & � � � � � 7 Humorous Questions � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 SPECIAL EXPERIMENTS � � � � � � � � � � � Extraordinary Document � � � � � - ’ � � � � @ 9 Acrobatic Performances for character set & features see page 46 0

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popular condensed series GRUMBLING Securing Numerous Type Orders dismounting horsemen pictured Five Hundred Letter Design is Assured Sincere 1 GRANDEUR thoughtful musicians enthusing merchandise Display Series Effectively Strong

LINGUIST INTRODUCES NOVEL GAME HONORS GIVEN Magnificently Colored Pictures Bought 2 Meandering development of steel and iron industry Grecian Counsel Pedestrian Arriving Within Ninety Days need only one hand in their application record smashed Tourist Enjoying Trip Around Cape Horn 3 STUDENTS DISCONCERTED CRANKY TEACHER GREAT MUSIC FOUND NEW THINGS Artistic Composition Simple With American Type Resuming Operations delivered strong forceful argument convincingly Prosperous Merchants Disapproved Long Tunnel aeronauts undaunted ability is required in purchasing correct material 4

Herders Frisky OPINIONS OF THE ADMINISTRATORS REMAINED UNCHANGED FIRES DESTROY EVIDENCE These labels are changed from time to time as the jobs progress natural history being studied by freshman class at old university Doctor Encouraged Student The labels are removed as the forms are taken to the pressroom busy workers report rumors distribute the process ink on the plate as usual, then put in form Bronze statuary will be at once apparent to the observant visitor 5 ROUND NUMBER Youthful Elopers Serenaded with walking, rowing, and having passed the night without sleep Guides Explaining � � � � � � � � � � � 6 � � � � � � � � � � EXPENSIVE HABITS � � � � � & � � � � � 7 Simple Facts Known � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 resolute comrades � � � � � � � � � � � Government Inspection � � � � � - ’ � � � � @ 9 Meritorious Performers for character set & features see page 46 0

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extraordinary adventure FISHERMEN Public Demanding This Product youngsters taken by policeman Biographical Buys Superior Finished Product 1 MERINGUE securing numerous type orders zone exempt Promoted Insurance Enterprise

TYPOGRAPHICAL BEAUTY ABOUNDS HIGHEST RANK Generous Margins Delight the Reader 2 Fine Design grand picnics attract several athletes Clever Schemer Excursionists Traveled Over Mountain extraordinary achievement published solving mystery Notorious Rustler Exiled from Nevada 3 SYMPATHETIC CROWD DONATED FIVE CENTS SHOPS BUILT HANDSOME CHAIRS Humanity Always Did Love Ornament and Color Prosperity Continues secret fountain containing the youth perpetual Renowned Achievements Gained from Working emergency hospitals famous comedian making annual farewell tour 4

Modern Cities REFORMERS SPEAKING BEFORE TREMENDOUS GATHERING AMAZON RIVER MANSION Enthusiastic Botanists and Nature Experts Show Exasperation interesting research concerning protracted incubating season Extemporaneous Speakers Cabinets have hardwood tops and are made with closed backs helps prominent university a year spent in this way is an excellent preparative for going to We will send a little pamphlet telling all about them on request 5 TENOR SINGERS Education Sadly Neglected to take advantage of the opportunities offered in this new field Distrusts Burglar � � � � � � � � � � � 6 � � � � � � � � � � SPLENDID EDIFICE � � � � � & � � � � � 7 Important Question � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 climbing mountain � � � � � � � � � � � Grecian Myths Interest � � � � � - ’ � � � � @ 9 Pursuing Noble Course for character set & features see page 46 0

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acrobatic performances NICE BIRDS Magnifying Glasses Described produces beautiful specimens Gratuitously Largest Collection Ever Shown 1 beverage superintendent received order new railroad Use Folders, Pamphlets, Cards

HISTORICAL LECTURES RENDERED MUST RETURN Some Remarkably Clever Pamphlets 2 Great Band international question recapitulated Birds Find Nest Wisely Avoids Persistent Elaboration containing distinct original qualities eight monsters Mountain Geological Excursion Ends 3 UNUSUAL RESULTS OBTaiNED BY STUDENT FINE STYLES EXPENSIVE HABITS Husky Sailors Visited Italy and South America Delightful Excursion handsomest designs received highest honors Giving Monster Kindergarten Entertainments special experiments pedestrians gathering fragrant honeysuckles 4

Strange Mind LACK OF SPACES AND QUADS CONSUMES GREATEST TIME SUPERB MATERIAL USED Two Bankers Determine Price by Means of Tiresome Figuring such cards are extensively used by manufacturers of jewelry Manufacturing Chemicals Unsophisticated Couple Shadowed Through Northern States striking designs produced the accurate register of the gauges is absolutely maintained We have contracted the habit of satisfying all our customers 5 GREAT DEMAND Some Interesting Reading they are constructed in three sizes like regular type cabinets Artistic Methods � � � � � � � � � � � 6 � � � � � � � � � � PECULIAR DRIVER � � � � � & � � � � � 7 Climbing Mountain � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 exquisite beauties � � � � � � � � � � � Careful Saving Repaid � � � � � - ’ � � � � @ 9 Prosperous Goldsmith for character set & features see page 46 0

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curious detective story BORN RICH Unsophisticated Campaigner determined neighbors confer Mend Stock Beautiful Characters Popular 1 KITCHENS richest merchandise secured bands unite Study this Book page by page

CURIOUS GERANIUM EXHIBITION MEANDERING Reliable House Painters Demanded 2 Red Shrine rare plants and bulbs are displayed Knocked Down American Type Founders Collection beautiful electrical displays shown quickest judge Consequences of their own neglect 3 PRAISES LUDICROUS BURLESQUE FIASCO GET BEHIND NATURAL HISTORY Wheels of Progress Kept Turning Every Hour Best Endorsements highly complimented by department official Greatest Marathon Race Proved Interesting surprising gymnast scenic production revolutionizes stagecraft 4

Discernment YOUNG ARCHITECT WON COVETED GOLDEN MEDALLION GREATEST EXCITEMENT Prominent Enthusiastic Southern Statesman Corresponds picking for sorts is an expensive and annoying proposition Mitigating Circumstance produce condensed, medium or extended faces. A detailed court orders charge daily all parts of wood are hardwood, nicely fitted and varnished But were slow in improving the shapes of the Roman letter 5 MINERAL USED Exposed Strange Method The fifteen inch and twenty inch sizes are bench machines Solving Mystery � � � � � � � � � � � 6 � � � � � � � � � � HANDSOME KING � � � � � & � � � � � 7 Surprised Animals � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 publish magazine � � � � � � � � � � � Lithographic Printers � � � � � - ’ � � � � @ 9 Show Highest Quality for character set & features see page 46 0

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UNSOPHISTICATED BOSTONIAN IRON GIRDER Compact and Eminently Readable 2 Nice Birds instantly revealing imperfections Automatically Interesting Experience Described historical speaker became known made demand Nine Minutes From Herald Square 3 MAGNIFICENT SPRINGTIME COSTUMES MONARCHY FACTORY OPENED Pleased Customers Mean Increased Sales Boldness Required our materials produced great satisfaction Typographical Journals Becoming Popular export fine clothes clamp rises four and three-eighths inches 4

Clear Drinks HARMONIOUS PROPORTIONS UNIVERSALLY PRAISED EXHIBITION OF FRUITS Curious Bystanders Desiring Information Crowd Streets these are partitioned to accommodate all sizes of liners Never Forgets Napoleon General Manifestations Revealed International Interest requires quaint wording justification whatever. In the matter of the correction of Beautiful Musical Entertainments Creating Enthusiasm 5 PRINTS CLEAR Expect Early Indictment The gripper motion is smooth and noiseless in operation Eight Monsters � � � � � � � � � � � 6 � � � � � � � � � � FINDING MONEY � � � � � & � � � � � 7 Emphasis Sought � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 rivers measured � � � � � � � � � � � Practical Equipment � � � � � - ’ � � � � @ 9 Society Folks Return for character set & features see page 46 0

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Champions AMBITIOUS TECHNICAL STUDENTS RECOGNIZED BUNDLES RETURNED Unexpectedly and Very Substantially Remembered showing a sublime beauty throughout entire series Type Specimen Books Hundred Soldiers Capture Desperate Border Bandit new historical scenes public exhibition of antique furniture and novelties advanced rival claims to the honor of the discovery 5 FIND HERMIT Aeronauts Undaunted enthusiastic demonstrator proved very interesting Makes Engine � � � � � � � � � � � 6 � � � � � � � � � � STRAIGHT LINE � � � � � & � � � � � 7 Very Fine Series � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 toured empires � � � � � � � � � � � Brings Documents � � � � � - ’ � � � � @ 9 Champion Student for character set & features see page 46 0

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PRINTING CLEVER DESIGNS MORPHEUS Instructions Given Mechanic 2 Big Shop prosperous merchant retired Rebounding Southern Girls Coming North wine dealer remained seated Monuments Highest Quality Product Sold 3 REMUNERATIVE CONSIDERATIONS forensic BIOGRAPHICAL Manufacturer Solves Great Problem Notes Emphasis cheerful editor smiling with content Found Lurking Around Corner Stores chairs damaged publishers revise subscription rates 4

Hot Spring STRONGEST CHARACTERS DISPLAYED NEATLY REPORTS CONFLICT Serious Problems Come Before Legislative Body many large contributions quietly acknowledged Historical Document Aged Mountain Climber Rescues Foreign Tourist hiding editor returns astronomy students prepared stories on comets Richest American Railroad Contractors Honored 5 FINE DESIGN Pleasingly Improved the ends are paneled with neatly moulded edges Merchandise � � � � � � � � � � � 6 � � � � � � � � � � SENT PICTURE � � � � � & � � � � � 7 Distinct Gothic � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 knocked down � � � � � � � � � � � Dusty Individuals � � � � � - ’ � � � � @ 9 Boys Department for character set & features see page 46 0

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very useful face for advertisers HORSE EXHIBIT Observant Citizens Reviewed Big Parade bright geraniums and magnificent roses Summer Garden Tuition Payable in Quarterly Installments 1 LARGE FIELDS western bandits ransack fast mail trains sublime episode Wild Flowers and Fragrant Honeysuckles

STYLISH COUNCILMAN DISPLAYING DIAMOND THE SKY WAS HAZY Handsome Borders Improve Better Type Designs 2 Whistle Broken distinguished citizens help great free excursions Special Experiments Midnight Serenaders Arouse Handsome Mothers experts cheat themselves auditing the accounts lithographic printers This is probably impossible in a number of cases 3 ANGLERS HAUNT QUIET STREAMS AND LEAPING BROOKS NEATER GARDEN STORY OF A WILD CAREER Notorious Bank Robber Escaped from Dangerous Detectives Mentioning Sublime Things consider the collateral advantages: the form is never heated We have contracted the habit of satisfying all our customers charming landscape scene in the matter of correction of proofs the saving is something 4

Splendid Qualities ALWAYS WASH YOUR TYPE-RIBBONS WITH SOAP AND WATER BEFORE USING MANY INTERESTING ANECDOTES This company is in a position to furnish standards in thirty-two concrete finishes always secure your shade before starting to run job, using typewriter color sheet Mutual Admiration Society Formed of greater delicacy were added. So changed, it became a more salable letter, but jumps from automobile into ocean We are always ready to give quotations on anything special that may be required and manganese and is as free from sulphur, phosphorus and other impurities as 5 AMERICAN PRODUCT Historical Speaker Became Known and this fraction of pica is called the unit of measure. all characters, spaces and Distributing Souvenirs � � � � � � � � � � � 6 � � � � � � � � � � THOUSANDS REJOICING � � � � � & � � � � � 7 Record Breaking Athletes � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 ARCHITECTURAL EDUCATOR � � � � � � � � � � � Cleverly Established Business � � � � � - ’ � � � � @ 9 True Friendship Never Broken for character set & features see page 46 0

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WESTERN TOWN INSPIRED AUTHORS GRATUITOUSLY Describing Life Among the Norwegians rehearse theatrical stage performance Solving Mystery Plowing Started In Northwest Montana 1 typography influential contractors receiving notice splendid edifice Return Nineteen Thousand Wednesday

SOFT SHADE OF COLOR RESTFUL TO THE EYE NATURAL HISTORY Beautiful Dreams Distract the Handsome Hero 2 Useful Camels heavy rainstorm stopped football games today European Physician Encouragement Galore Tendered Brave Heroes radiant sunshine delights seaside promenader compare selections Bluebirds Flying Northward Meet Cold Weather 3 THE RESULT OF CONTINUED AND PAINSTAKING EFFORT STRIKE HARDER FIRES DESTROY LUMBER Prominent Enthusiastic Southern Statesman Corresponds Mahogany Furniture Sales all parts of wood are hardwood, nicely fitted and varnished Beautiful Specimens Reward Users of this Practical Series beautiful granite mansion both feed and delivery boards can be adjusted or removed 4

Entertain Society MAGAZINES AND NEWSPAPERS BECOMING PARTICULAR IN ADVERTISING FRAGRANT ROSEBUSH GARDEN Each shelf will hold seventeen blades: any size blade is held in proper position strenuous exercises for developing muscles recently advocated by professors Practical Knowledge of Operation Four corners comprise one set, and it requires one set to register a color plate return of the scientific expedition as soon as cuts are properly laid, a record should be entered in the index book Space savers in the fullest sense of the term. All these Cabinets have paneled 5 GREAT IMPORTANCE Mechanics Encourage Apprentice these have positive merit, being artistically bound with cover and well printed Story of a Wild Career � � � � � � � � � � � 6 � � � � � � � � � � REMARKABLE METHOD � � � � � & � � � � � 7 Strong Racing Machines � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 RELIABLE TYPE FOUNDERS � � � � � � � � � � � Lovely Spring Weather Today � � � � � - ’ � � � � @ 9 Curious Geranium Exhibition for character set & features see page 46 0

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SANITARY REGULATION ENFORCED FINDS MONEY Results Surprised Optimistic Dealers interesting lecture regarding finance Distinct Gothic Effective Advertising Material Shown 1 QUIET NIGHT requirement sometimes nonsensical mineral search Distinctive and Picturesque Conceits

FINE ENGRAVING HOUSE COMPLIMENTED MODERN BAKERS Concedes Unimportant Historical Precedent 2 Duped Bandit sought deft hands guided by studious heads Customers Tickled Some Propositions Receive Unanimous Vote designing attractive typographical novelties disclosed new fact Harmonious Proportions Universally Praised 3 SEVERAL DIGNIFIED LADIES ENTERTAIN REPORTERS HONORS GIVEN MEASURE ELECTRICITY Infuriated College Professor Denounces Clever Student Splendid Flower Gardens combination makes it a series which advertisers desire Numerous Schemes Outlined and Seriously Considered tremendous jovial crowd the patented foot lever is novel and appeals to all users 4

American Public TWO BANKERS DETERMINE PRICE BY MEANS OF TIRESOME FIGURING EXTRAORDINARY ADVENTURE Nothing is left undone to make these tours both enjoyable and instructive deadly monotony in printing is prevented by installing the newest designs Very Useful Face for Advertisers The present higher standard of typographic taste which has been created service is complete and perfect any bar which breaks in this drawing process is thrown aside as defective the fruits of the constant policy of the American Type Founders Collection 5 SUBJECT OF STUDY Magazine Began Fourth Volume simply that they lacked the qualities which were necessary to make them Huckster Condemns � � � � � � � � � � � 6 � � � � � � � � � � OPEN DAY AND NIGHT � � � � � & � � � � � 7 Famous Circus Acrobat � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 experienced teachers � � � � � � � � � � � Comets Arrive on Schedule � � � � � - ’ � � � � @ 9 Spanish Fencer Challenges for character set & features see page 46 0

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SOUTHERN BOULEVARD ELEGANT DETERMINED Honored Guests Came From manufacturer solves great problem Extra Machine Received Large Orders Every Month 1 MENTIONED frantic passengers removed hastily made demand Hermit Discovers Wonderful Metals

FRAGRANT PERFUMES GENTLY INHALED OUTLINED IDEAS Distinctive Features Are Plainly Noticeable 2 Noted Singer crowded thoroughfares cause disturbance Gigantic Elephant Much Harmony Embodied Through Studies noted literary exponents received mention there are no teeth Freight Train Crossing Panama Very Slowly 3 EXTRAORDINARY HORTICULTURAL COMPETITIONS BROAD MARKS NUMEROUS MONKEYS Opinions of the Administrators Remained Unchanged Enterprising Merchants dangerous chasms crossed by means of rope bridges Intelligent Schemes Conceived and Quietly Promoted distinguished president prospective investor desired certain new information 4

Lemon Crushed ADVERTISING TO BE ATTRACTIVE MUST HAVE STYLE AND NEWNESS MITIGATING CIRCUMSTANCE Delighted Children Appreciated Long Trolley-Ride Down Lower Parkway wonderful story circulated by tourist about fountain of perpetual youth Stringent Measure Considered pieces of printing are correlated. The types are of different sizes, but of this imparts additional rigidity now is the time to send your mail salesman out talking for fall business This has been our object ever since we embarked in the paper business 5 SENATORS GIFTED Numerous Souvenirs Obtained In appearance it is handsome and it is a mechanically correct machine Harmony Enhanced � � � � � � � � � � � 6 � � � � � � � � � � PLEASANT MORNING � � � � � & � � � � � 7 Rare Specimens of Art � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 resuming operations � � � � � � � � � � � Grindstones Turned About � � � � � - ’ � � � � @ 9 Important Market Opened for character set & features see page 46 0

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ADVERTISING SEVEN BARGAINS SKIRMISHER Gambler Swindles Popular Banker building mechanical contrivances Royal Singers Acknowledge Prominent Designer 1 EXTENDING typographical novelty everywhere brighter color Secretary Now Declines Invitation

PHILOSOPHERS QUESTION HISTORIAN QUAINT ANIMAL Great Cricket Game Played During Storm 2 Bright Metal the part the eye plays in fast type setting Publisher Retires Adventurous Explorer Returns Disgusted brains and printing make hundreds think constructs tower Mailing Latest Editions with Much Speed 3 STROLLERS HESITATINGLY RETURN HOMEWARD HEARD CHIME CONTRARY PILGRIMS Hundred Soldiers Capture Desperate Border Bandit Seven Hundred Dollars showing a sublime beauty throughout entire series Enterprising Measures Drawn by Better Statesmen citizen rejected claims have the press and all its parts immaculately clean 4

Grand Banquet IT WAS DECIDED THAT WEATHER CONDITIONS WERE FAVORABLE THE COLOR IS OLIVE GREEN Elderly Gentlemen Became Excited at Automobile Races Last March harmless lemonade causes remorse whenever drunk by the printers Busy Workers Report Rumors Heavy Steamships Remodeled and Sent Toward Northern Greenland using several electric motors several defeated candidates hastily demand thorough investigation the American Type Founders Collection. To say that any printed work 5 DISTINCT GOTHIC Eastern Excursionists Return by accepting our aforesaid offer you get immediate use of the range Champion Student � � � � � � � � � � � 6 � � � � � � � � � � DEMANDS HEARING � � � � � & � � � � � 7 Beautiful Homestead � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 inspector promoted � � � � � � � � � � � Desire Wonderful Stories � � � � � - ’ � � � � @ 9 Legible Letter for Display for character set & features see page 46 0

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WHITE SPACE IN ADVERTISING RING CHIME Feature Commercial Typography selected bright university pupils Five Hundred Discharged Impudent Carpenter 1 GOLD DUST street musician entertains tutor horse exhibit Experienced Customers Pleased

RAILROAD ROUTE TO PACIFIC OCEAN MOCKING BIRD English Mariners Described Expedition 2 Monuments best cash prize for enterprising farmer Stronger Design Printers Anticipated a Prosperous Year showing many favorable results herein comedians faint Presents Greatest Electrical Discovery 3 ENGRAVING BUSINESS CONDITIONS NORMAL CROSS RIVER FOUND NEW THINGS Modernized Steamboats Displaying Great Speed Type Specimen Books delivered strong forceful argument convincingly Modern Ponce de Leon Highly Rewarded Publicly magnificent numbers shorthand expert finds more charming diversion 4

Define History SUCCESSFUL ADVERTISERS DEMAND UP-TO-DATE PUBLICITY FORM GORGEOUS PARADE Favorable Chances Being Grasped by the Enterprising Advertiser natural history being studied by freshman class at old university Thrilling Adventures of Jack a turn for reading? Is his eyesight good? Is he under fifteen years duplicated every movement all substitutes are subject more or less to the conditions of wood with a small outlay. A single unit will often provide the additional 5 KNOCKED DOWN Sunshine Followed Tempest it occupies no more space in length when locked than when open Farm Productions � � � � � � � � � � � 6 � � � � � � � � � � THE SKY WAS HAZY � � � � � & � � � � � 7 Remarkable Method � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 train jumped track � � � � � � � � � � � Builders And Architects � � � � � - ’ � � � � @ 9 Introduction of Printing for character set & features see page 46 0

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BEAUTIFUL CONCERT ORGAN REPRINTED Made World-Wide Reputations hotel guests scared proprietor Decide Race Gentlemen Burglar Stole Pearl 1 ADVOCATE enthusiastic members confide former price Arrangements Now Concluded

NICELY DISPLAYS GOOD FEATURES QUICK PRINTS Construction Bridges Along Railroad 2 Champions invigorating enjoyment through surf Northern Home Mountain Geological Excursion Ends inspiring orations delight thousands perfect studies Receiving Greatest Attention Abroad 3 ALWAYS PRODUCES AN AGREEABLE EFFECT GREAT BAND MERITED TRIUMPH Demands Incorporating Arbitrary Resolutions Pleasingly Improved the result of continued and painstaking effort Material and Workmanship the Highest Grade special experiments renowned achievements gained from working 4

Highest Rank GREATEST PROFITS REALIZED FROM SMALL INVESTMENT INTERESTING ROMANCE Large Orders Given Houses Featuring Tried and Proven Goods its field of usefulness in all branches of the trade is unlimited Desirable Condensed Type Consider the collateral advantages: The form is never heated girl dancer caused trouble the material used depends upon the colors and finish desired Such cards are extensively used by manufacturers of jewelry 5 DESIGN NEATLY Political Situation Certain The accurate register of the gauges is absolutely maintained Unlimited Range � � � � � � � � � � � 6 � � � � � � � � � � EARNEST CRITICS � � � � � & � � � � � 7 Climbing Mountain � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 gigantic elephant � � � � � � � � � � � Retire Brainy Foreman � � � � � - ’ � � � � @ 9 Unfortunate Authority for character set & features see page 46 0

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SECOND EMINENT MEMBER RAMBLERS Technical Scholar Graduating largest collection ever shown Train Hound The Decoration of Catalogues 1 PRINTERS confectioner bought fountain monuments Prosperous Merchant Retired

COUNSEL ADVISED YOUNG JUROR SAME DESIGN New Theaters Have Grand Concerts 2 Mentioned humorous answer causes comment Cane Returned Considering Separate Negotiations job printer pleased cranky old critic whistle broken Exposition Started With Great Hope 3 LIGHT BLUE AND GOLD COVER ORNAMENT HOT SPRING SPLENDID EDIFICE Prospective Members Becoming Very Active Beautiful Showings nothing accomplished with ancient material Enthusiastically Received Handsome Singer surprising gymnast builder refused special inducements offered 4

Great Empire ALL STEEL CONNECTIONS ARE HARDENED AND GROUND PRACTICAL EQUIPMENT Shrewd Farmers Capture Twelve Grizzly Bears Near Denver large orders given houses featuring tried and proven goods New Machines on Market Bostonians Entertain Delegates From Ecuador and England the advertising literature two bankers determine price by means of tiresome figuring The common widths of book pages, miscellaneous jobs and 5 BIOGRAPHICAL Hoarded Numerous Coins manuscripts carefully composed by authors were dignified Notes Emphasis � � � � � � � � � � � 6 � � � � � � � � � � GRAND BANQUET � � � � � & � � � � � 7 Remarkable Flight � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 american captain � � � � � � � � � � � Monstrous Theatrical � � � � � - ’ � � � � @ 9 Undesirable Bachelor for character set & features see page 46 0

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HARMONIOUS ORCHESTRA RESOURCE Unusual Gathering Expected convention reports progress Quiet Night Many Interesting Anecdotes 1 amusing recovered many lost articles comprising New England Printer Retired

HELPS PROMINENT UNIVERSITY COMPOUNDS Springtime Memories Encouraged 2 Finer Print recognized leader in type fashions Made Demand Many an Interesting Conversation unprecedented multitudes remain with precision Acknowledge Prominent Designer 3 MUTUAL ADMIRATION SOCIETY FORMED gondolier PECULIAR DRIVER Resorts Unusually Crowded During August Repeated Question many handsome features contained within London Haberdasher Condemns Old Tavern electric machinery crowded thoroughfares cause disturbance 4

Must Return HARMONIOUS COLOR SCHEMES DECORATING PAPERS INTERESTING SUBJECT Fashionable Society Entertains Visiting Dukes From India these machines are remarkable for a great many reasons Listing Broken Generous Hungry Gorillas Display Wonderful Agility Climbing Trees distinctly characteristic the freshest and choicest flowers obtainable will be used Always Bear This Fact Mind When Ordering New Material 5 metal bridge Design Handsome Cover errand boy. he is told the hours at which he is to come and Before Exercise � � � � � � � � � � � 6 � � � � � � � � � � STRANGE HOUSE � � � � � & � � � � � 7 Pleasant Morning � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 honesty remains � � � � � � � � � � � Strength and Beauty � � � � � - ’ � � � � @ 9 Explanations Sought for character set & features see page 46 0

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NEWSPAPER PUBLISHING libertine Remarkable Sea Expedition demands honest statement Undermine Dynamiting Historic Bridge 1 endorse secured ambitious workers mechanics European Merchant Sought

VISITS SOUTHERN CALIFORNIA SKIRMISHER Excited Population Gesticulating 2 Reprinted desperate ribbon salesman hired Heroic Knight Displays Exquisite Workmanship firm secured generous contracts brighter color Physical Instructor Scolds Youth 3 OLDEST DETECTIVE GIVEN PREFERENCE HUNDREDS JACKALS ESCAPE Assembled Throngs Honoring Noble Hero Largest Syndicate a judicious use of white space is pleasing Requiring Every Important Consideration refining character big contractor erected beautiful libraries 4

Fine Imprint BENEFIT FOR CHILDREN’S SUMMER VACATION FUND NIGHT EDITORS HIRED Sufficient Material Enables Compositors to Make Good it is accurately fitted and can be inserted either side up Distinguished Kingdom Detachable front side gauge can be adjusted in and out geological examination the patented foot lever is novel and appeals to all users The restaurant is the finest in this city, or in all America 5 BRIGHT HOME Build Firmest Structure they are sure to prove very interesting to the boy or girl Great Diamond � � � � � � � � � � � 6 � � � � � � � � � � DISPLAY FINEST � � � � � & � � � � � 7 Printer Examines � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 delightful child � � � � � � � � � � � Select Modern Type � � � � � - ’ � � � � @ 9 Phenomenal Exhibit for character set & features see page 46 0

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BEAUTIFUL HOMESTEAD FINELY DECORATED FACTORY OPENED Captains Investigate Strange Automobile Flight wonderful and magnificent spectacular display Choicest Rosebush Sunbeams Deteriorate Wonderful Performance 1 MAKING PLATES can be tilted back and held in reversed position honorable mention Newly Opened Theatre Showing Dramatic Stars

DELIGHTFUL EXCURSION PARTY RETURNED TUESDAY REMARKABLE BEAUTY Great National Sport Opens on Westminster Cricket Field 2 Product Exported beautiful specimens reward users of this practical series Exchange Compliments Fashionable Society Entertains Visiting Dukes From India these cases occupy same space in runs as regular cases brother declared insane Floor space twenty-eight by seventy and one-half inches 3 DETECTIVE DISCOVERING COUNTERFEITERS NOTIFIES INSPECTOR ARTISTIC PRINTING LEGIBLE CONDENSED SERIES The hand wheel is graduated to measure the movement of back gauge Inspect Automobile Mechanism in appearance it is handsome and it is a mechanically correct machine Pieces of printing are correlated. The types are of different sizes, but of enthusiastic pedestrian chosen now is the time to send your mail salesman out talking for fall business 4

Prosperity Continues NUMEROUS DOUBTING SCIENTISTS PLAN INVESTIGATION BEFORE ACCEPTING RECORDS EFFECTIVE AND PROFITABLE RESULTS Feature insures even and efficient distribution, free from streaking on large and solid surfaces this is a very pleasing and appropriate design for fine display advertising and catalogue covers Conspicuous Philanthropist Enthusiastic Forward by mail a shipping receipt or bill of lading, with the net weight of each kind of material dim moonlit lanes and inviting meadows study of printing as a whole rather than from a concentrated study of a segment of the matter This is the most remarkable record of growth ever enjoyed by any banking concern in Vermont 5 VENTURESOME BANKER Excellent Sanitary Conditions Noticeable the cloth from all of the rolls passes down to the bottom of the frame and under a pressure roll Hard Problems Elucidated � � � � � � � � � � � 6 � � � � � � � � � � MARVELOUS POINT SYSTEM � � � � � & � � � � � 7 Observing Strangest Creature � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 ASKED MATRIMONIAL QUESTION � � � � � � � � � � � Praising Modern Designs Fervently � � � � � - ’ � � � � @ 9 Circumstantial Evidence Produced for character set & features see page 46 0

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ENTHUSIASTIC SPORTSMEN RAMBLE EAST DISTINGUISHING Fungus Growth Endangers Coniferous Forests the result of continued and painstaking effort Combination Offer Best Technical Education Absolutely Required 1 HOUSE RENTED several boisterous cowboys returned monday premium returned Magnificent Automobile Exhibition Concluded

GREATEST MARATHON RACE PROVED INTERESTING INHERITED MANSION Photographs Rapidly Purchased by Admirers Every Day 2 Demands Report curious bystanders desiring information crowd streets Bought Exquisite Types Twelve Distinguished Compositors Recently Competed general manifestations revealed international interest never get disappointed The machine will print any sheet up to six-column folio 3 IT WAS DECIDED THAT WEATHER CONDITIONS WERE FAVORABLE MARKETING PRICE THIS INSURES EASY MOTION Heavy Steamships Remodeled and Sent Toward Northern Greenland Sumptuous Apartment Ruined by accepting our aforesaid offer you get immediate use of the range Specimen Artist Received Diamond Medal While at Rockaway Beach spendthrift exposes historians all these cabinets have paneled sides with tastefully moulded edges 4

Phenomenal Exhibit ALL EXTERIOR SURFACES ARE VARNISHED AND FINISHED IN A FIRST-CLASS MANNER ITALIAN DESIGNERS STUDY HISTORY Therefore has this edition not only educative value, but has immense historic worth as well but one night it lay still upon the water, apparently an enormous whale with a luminous eye Retains Bachelor Quarters in Patterson Round hole punch heads and open hole punch heads are shown on the two following pages rehearse theatrical stage performance boxed-up plumbing was abandoned because it was a damp, dark breeding place for germs Customers sending in old metal are requested to mark their names on all packages, and to 5 SPECIAL EXPERIMENTS Contains Attractive and Beautiful Ideas printers and binders have resorted to home-made affairs or used an ordinary straight edge Some Magnificent Styles � � � � � � � � � � � 6 � � � � � � � � � � HARMONIOUS ORCHESTRA � � � � � & � � � � � 7 Develops Useful Information � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 BROADWAY HOTELS PROFITING � � � � � � � � � � � Interesting Experience Described � � � � � - ’ � � � � @ 9 Distinguished Publishers Advised for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Semilight

GAMBLER SWINDLES POPULAR BANKER DISPLAY FINEST Archives Searched for Ancient Folklore Tale ambulances dashing around corner rapidly Check Numbered Millionaire Insures His Finest Home Heavily 1 GREAT EMPIRE this cutting gauge will be found very useful product exported American Encouraging Uniform Hospitality

PROVIDES MUCH CHARACTER AND DISTINCTION MODERN SPECIMEN The Clearest Mountain Streams Rushing in Torrents 2 Very Fine Series beautiful series for booklet and general job printing Stylish Characteristic Oratorical Efforts Reconcile Seeming Inconsistency a printing plant is no exception to this bit of wisdom real delightful history Training School Pupils Enjoyed Sail on Broad Pacific 3 CASES RECEIVE REGULAR ATTENTION FROM PROPERTY MAN SHOWED DIGNITY PURSUING NOBLE COURSE Favorable Chances Being Grasped by the Enterprising Advertiser Determined Baseball Umpire all substitutes are subject more or less to the conditions of wood The compartments are all numbered and the Rack is solidly built financial resources procured one section can be used for leads and the other section for slugs 4

Champions Argued HARMLESS LEMONADE CAUSES REMORSE WHENEVER DRUNK BY THE PRINTERS REMUNERATIVE CONSIDERATIONS Each machine, as shipped from the factory is equipped to do but one style of roughing a slight pressure of the foot raises the cover and both hands are free to insert the rags Cheerful Editor Smiling With Content are indispensable. When a lad who possesses these qualities proposes to learn the art insures great amusement enterprise annoyance it is to the careful man to lift a handful of matter for distribution and find it They have wide bases, which prevent the frames from toppling over under heavy loads 5 DISCLOSED NEW FACT Rockaway Beach Bathing Refreshing steadily he forced his monoplane skyward, and in regularly widening circles he soared Never Get Disappointed � � � � � � � � � � � 6 � � � � � � � � � � STRANGE LANDS VISITED � � � � � & � � � � � 7 Grocer Distributes Biscuits � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 extraordinary document � � � � � � � � � � � Public Demanding This Product � � � � � - ’ � � � � @ 9 Appreciation of Quality in Faces for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Book

VILLAGE CORNET BANDS PLAY SLOWLY CLEANS BRUSH Broadway Musical Comedy Stars Retiring typographical journals becoming popular Systems Desired Sold Tremendous Shipment Of Machinery 1 HAND CASTER constant friction delays great production there is a reason Gratifying Educational Chance Presented

MODERN VENTILATING APPLIANCE EMPLOYED EMPHASIS SOUGHT Clothing Manufacturers Holding Long Convention 2 Lending Money typographical investment is beyond expectations Distinctive Headings Harmonious Typographical Conceptions Procured it has a raised handle bar twenty-four inches long burglar badly injured Delivered Strong Forceful Argument Convincingly 3 YOUNG COUNCILMAN FROM OREGON PRESENTED CLAIMS NEATER GARDEN BOISTEROUS ENJOYMENT For something more than two years he was comparatively idle Lodged Zealous Confidence cabinets have hardwood tops and are made with closed backs lengths of the alphabets are the same. Repeated experiments trustworthy manufacturers its great merit is most convincingly shown by its practical use 4

Being Determined CONSTABLE HOODWINKED BY NOTORIOUS THIEF PLEASANT NATURAL RESOURCES Making Radical Changes Owing to Demoralized Conditions of Banking Department its members are to hold their office two years and then return to their constituents Real Estate and Government Bonds They are as light as consistent with strength and are thoroughly braced and ribbed honest dealer contradicting banker the printing industry may be termed the barometer of most commercial prosperity When they leave the saw the pieces are passed to the man in charge of the welding 5 SECURING MATERIAL Coney Island Bathers Rescued Lady they are sufficiently heavy for the finest impressions of halftone or heavy tint plate Kentucky Rider Invited � � � � � � � � � � � 6 � � � � � � � � � � NEAT DESIGN SELECTED � � � � � & � � � � � 7 Guests Manifest Pleasure � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 combines strong merits � � � � � � � � � � � Enchanting Tropical Countries � � � � � - ’ � � � � @ 9 Somewhat Exceptional Artists for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Regular

BEAUTIFUL SCENERY ENCOUNTERED GREAT EMPIRE Receiving Congratulations From Critics banker expects financial achievements Very Fine Series Medical Journals Explain Harmful Drink 1 MONUMENTS renders beautiful musical number daily subject of study Extraordinary Scenes Excited Members

PATRONS DESIRING TO RENT OPERA CHAIRS SUBLIME EPISODE Labor-Saving Devices Help Increase the Output 2 With Precision photography and engraving inseparable chums Numerous Monkeys The Rehearsals of Many Dramatic Speculations present artistic design of original copy to judge literary department Proposed Reconstruction of Complicated Parts 3 HANDSOME BORDERS IMPROVE BETTER TYPE DESIGNS DISPLAY FINEST RESUMING OPERATIONS with the new type have shown that the average compositor Guarding Ancient Building large orders given houses featuring tried and proven goods they are fitted with steel runs, and are thoroughly well built cause many aching hearts come in at your convenience and let us talk the matter over 4

Entertain Society MANY BRIGHT ROSE BUSHES MINGLING WITH SWEET ORANGE BLOSSOMS DEMANDING MODERN GOTHICS The points of strain in impression are the cylinder, the bed and the bed support a prolonged chase began, the unknown object easily keeping ahead of the ship Report Cold Winter On Lake Huron There is a cutting groove across the bed, which is lined with steel on both sides richly bronzed antique ornaments all exterior surfaces are varnished and nicely finished, like the best of cabinets They catch the eye of the reader by a change in form and tone of printed matter 5 MODERN SPECIMEN Stupendous Contract Undertaken he had a pleasing personality and in his soliciting he used it to good advantage Rhode Island Scenery � � � � � � � � � � � 6 � � � � � � � � � � MISINFORMED BANDIT � � � � � & � � � � � 7 Distinctly Characteristic � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 englishmen interested � � � � � � � � � � � Determined Baseball Umpire � � � � � - ’ � � � � @ 9 Highest Quality Product Sold for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Medium

DEVICE FOR COMFORT AND SAFETY FINDS MONEY Forest Stretching Beyond the Horizon extraordinary muscular development Lending Money Effective Advertising Material Shown 1 QUIET NIGHT humorous comedians please children factory opened Rusticating Musician Studies Melody

RARE PLANTS AND BULBS ARE DISPLAYED BRIGHT STUDENT Productive Idaho Orchards Blighted By Pests 2 Heroic Knight interesting resolution immediately endorsed Champions Argued Twelve Reputable Boston Residents Involved best technical education absolutely required chairs upholstered Delightful Excursion Party Returned Tuesday 3 PROGRESS NECESSARILY FORCES NEW INVENTIONS MOCKING BIRD INCREASING INTEREST Sententious Observations Entertain Danish Philosopher Reports Terrible Disaster advertising of that character is simply a waste of money They have hesitated in making the needed improvement forceful method admired one section can be used for leads and the other for slugs 4

Reports Conflict DETECTIVE NOTIFIED HEADQUARTERS AFTER SEVERAL DAYS ELAPSED IMPROVES TURBINE ENGINES Deadly Monotony in Printing is Prevented by Installing the Newest Designs numerous doubting scientists plan investigation before accepting records Grand Reunions Held Frequently No matter what line, there will be a new article added or an old one dropped directions gratis with first order permanently recognized business-compelling typographic laws necessary The Truck will turn in its own length, the two end wheels bearing on swivels 5 MERITED TRIUMPH Lightning Strikes Brass Foundry the great economic features embodied in our wood goods are unsurpassed Increase Knowledge � � � � � � � � � � � 6 � � � � � � � � � � GREATEST MOUNTAIN � � � � � & � � � � � 7 Morning Brings Delight � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 mob quietly dispersed � � � � � � � � � � � Revealed Old Hiding Places � � � � � - ’ � � � � @ 9 Enjoys Ride to Coney Island for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Demi

DO NOT LET THEM GET CARELESS MADE ROADS Printing Specimens Receive Praise some remarkably clever pamphlets Automatically Jumps From Automobile Into Ocean 1 EXPENDING the publisher requires modern type reduced stock Unprecedented Multitudes Remain

INTERESTING EXPERIENCE DESCRIBED USEFUL CAMELS A Judicious Use of White Space is Pleasing 2 Biographical great number of people gathering in parks Expert Locksmith Champion Billiard Players Gave Exhibition bright individuals demand new legislation model city visited Most Thunderous Tone Ever Audible in City 3 INTERSPERSED ANATOMICAL DEMONSTRATIONS SENT PICTURE CLIMBING MOUNTAIN Large Composing Rooms Should Have Plenty of Light Government Inspection giant covered five miles before breakfast during rain Beautiful Series for Booklet and General Job Printing mention historical note secret service force taking extraordinary precaution 4

Delights Crowd APPRECIATE THE SPLENDID TYPE FACES RECENTLY BROUGHT OUT SHORTENED CANAL ROUTES Midsummer Romances Become Popular on Lovely Moonlight Evenings dryers are sold complete with supporting racks or loosely by the dozen Observing Strangest Creature In appearance it is handsome and it is a mechanically correct machine magnifying glasses described enable them to plan the work rooms so that they will afford all possible The boon of the modern vacation is used by some and abused by others 5 FRENCH CHEMIST Exquisite Drawing Discovered this has been our object ever since we embarked in the paper business Climbing Mountain � � � � � � � � � � � 6 � � � � � � � � � � ENDURING DESIGNS � � � � � & � � � � � 7 Magnificent Numbers � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 tapestries exhibited � � � � � � � � � � � Modernized Construction � � � � � - ’ � � � � @ 9 Superintendent Returned for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Bold

ACTOR FOLKS THRONG STREETS STONE BANK Southern Botanist Calmly Retiring beautiful autumn sunrise pictured Display Tubes Northern Lights Viewed From Boat 1 NICE BIRDS usual questions thoroughly solved brighter color Husky Boilermakers Working Hard

CULTIVATE ORCHARDS AND MEADOWS MODERN CITIES Ingenious Navigators Experience Trouble 2 Gratuitously ambitious technical students recognized Question Studied Arkansas Justice Reprimanded Detective very delightful excursion made by tourist houses furnished Meet Varying Tastes and Ideas of Patrons 3 MUCH HARMONY EMBODIED THROUGH STUDIES FINE IMPRINT CURIOUS LABYRINTH Congressmen Entertaining Senators in Washington Reliable Type Founders a printing plant is no exception to this bit of wisdom Delightful Excursion Party Being Entertained Today that taketh two to bear all impression screws are in sight and easy to reach 4

Reduced Stock COMBINATION MAKES IT A SERIES WHICH ADVERTISERS DESIRE TREMENDOUS ENTERPRISE Statesman Denounces Tricky Methods Employed by Crafty Detective added to this efficiency is practical indestructibility in its proper use Printer Buys With Confidence Simple Country Gentleman Mourning Loss of Savings for Automobile mailing descriptive pamphlet regular cases can be put into the racks without planing off the fronts All these Cabinets have paneled sides with tastefully moulded edges 5 MODERN HOUSES Construct Greatest Buildings He hired two men and left school to devote his entire time to his plant Boldness Required � � � � � � � � � � � 6 � � � � � � � � � � DEMANDS HEARING � � � � � & � � � � � 7 Print Advertisements � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 sunshine necessary � � � � � � � � � � � Legible Letter for Display � � � � � - ’ � � � � @ 9 Enterprising Councilmen for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Heavy

ANCIENT HISTORY MENTIONED MECHANICS Rish Sister Located in New Jersey return of the scientific expedition Heroes Found Nine Minutes From Herald Square 1 SUPERFINE handsomely engraved monogram music ending Inventor Explained New Schemes

POPULAR STYLES OF AMERICAN TYPE STYLE BINDING Money Became Useful in Declining Days 2 Distributing eastern speculators select fruit country Handsome Rings Starting Point Crowded with Spectators dim moonlit lanes and inviting meadows trucks furnished Generous Individuals Demanding Result 3 RECEIVING CONGRATULATIONS FROM CRITICS MONUMENTS PRODUCT EXPORTED Typographical Investment is Beyond Expectations Sleighs Manufactured large composing rooms should have plenty of light Kind Gentleman Entertained Many Prominent Men manufactured novelty striking method used by monster printing concern 4

Horse Secured UNSOPHISTICATED FARMER DECIDES TO VISIT NEW YORK CITY DECORATED HANDSOMELY New Jersey Constable Hoodwinked by Notorious Philadelphia Thief young man returns and finds old homestead devoid of real pleasure Crowded Department Stores Several kinds of brackets can be used on this stand, as listed below foreign delegations entering it is simplicity itself in conception and is a great favorite with many Unusually low rates are in effect for these tours during the Summer 5 WITH PRECISION Noted Geographers Advance simple country gentleman mourning loss of savings for automobile Nothing is Perfect � � � � � � � � � � � 6 � � � � � � � � � � SPEAKS FOR ITSELF � � � � � & � � � � � 7 Humorous Questions � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 publication bought � � � � � � � � � � � Design Handsome Cover � � � � � - ’ � � � � @ 9 Combines Strong Merits for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic Compressed Black

MAINTAIN SUPREME QUALITY symphony Popular Styles of American Type selected bright university pupils Grips Broken Philosophers Question Historian 1 EXCHANGE displays exquisite workmanship Noted Singer Delights Enthusiastic Audiences

BEAUTIFUL SCENERY ENCOUNTERED HIGHEST RANK Great Historians Write Unusual Stories 2 Compounds tried numerous remedies for tired brain New Bench Rest Simplicity Combined With Adaptability all exterior surfaces are nicely finished charm hundreds Popular American Faces Widely Known 3 MANY HIGHLY IMAGINARY STORIES PRINTED FIND HERMIT YOSEMITE SCENERY Greatest Profits Realized From Small Investment Declines Introduction honest quality and quantity are always universal Retired Banker Spent Money With Great Masters buy modern literature distinguished citizens help great free excursions 4

Automatically PUBLIC EXHIBITION OF ANTIQUE FURNITURE AND NOVELTIES ELECTRICAL CHATTERBOX None know this so well as those who manufacture for the printers legislators declare laws invalid after many unnecessary remarks Southern Boulevard Elegant The rivets have heavy heads and are countersunk into the bottom leading concern supervised always wash your type-ribbons with soap and water before using This is your clearest proof of their superiority of quality and value 5 HARDEST METAL Genuine Ruby Quietly Taken the prices given are for the cabinets, fully equipped, ready for use Municipal Guards � � � � � � � � � � � 6 � � � � � � � � � � UNLIMITED RANGE � � � � � & � � � � � 7 Practical Equipment � � � � 0 $ ¢ £ € ¥ � � � � � � � � � � � � 8 examines huckster � � � � � � � � � � � Printing Clever Designs � � � � � - ’ � � � � @ 9 Modernized Numbering for character set & features see page 46 0

american type founders® collection atftype.com ® ATF Alternate Gothic | Features & Characters

all caps ¿(Abc)?def123GH@ijk$12€38 A ¿(Abc)?def123GH@ijk$12€38

lining figures (default) ABCDEabcde 0123456789 A ABCDEabcde 0123456789

tabular lining figures ABCDEabcde 0123456789 A ABCDEabcde 0123456789

fractions 1/2 23/87 8/5 239/348 A 1/2 23/87 8/5 239/348

superscript / superior 1o 1a 1st 2nd $8.95 footnote.18 A 1o 1a 1st 2nd $8.95 footnote.18

subscript / inferior H2O Polo Tournament A H2O Polo Tournament

note access to use of opentype features is subject to application support.

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fractions ½ ¼ ¾ ⅓ ⅔ ⅛ ⅜ ⅝ ⅞ 0123456789⁄0123456789 superscript minuscules abdeèhilmⁿorst

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american type founders® collection atftype.com ®

american type founders® collection atftype.com ®

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