A real small war is being waged on the telecommunications market in Serbia

The telecommunications market in Serbia is largely consolidated and is reduced to several players: Telekom Srbija, SBB, Orion, Sat-Trakt, PTT Cable Networks in the field of fixed telecommunications services, and Telekom Srbija, Telenor and VIP in the field of mobile telephony, all other “smaller players” have become the prey of these big players, said Nenad Tesic, a partner in the consulting company Exact Advisory. Market worth 1.75 billion euros The total market of telecommunications services in Serbia amounted to about 1.75 billion euros annually (the latest data from the RATEL report from 2019), during the last year it probably increased to about 1.8 billion euros, and in 2021 in real terms is expected to reach 1.85 billion euros,” he told Business Magazine. He added that statistics show that the average resident of Serbia spends about 50 euros a month on telecommunications services, which is 10 percent of the average salary, which is one of the largest average shares in the wallet for telecommunications services in Europe, so, according to him, it is not it is a miracle that a real small “war” is being waged on the Serbian market. “According to the latest data from RATEL, SBB has 46.1 percent of the market, and Telekom Srbija, with affiliated companies 42.4 percent (28.7 percent plus 13.7 percent of the market as much as the Moja Supernova brand, Radius merged with Copernicus in 2020 Vector, Masko, BPP ing, Telemark, Avkom and Sat TV Meteor). The other ten percent of the market consists of Orion, Sat Trakt, PTT (with about two percent of the market each) and a number of very small local operators “, said Tesic. Telenor is entering fixed telephony He reminded that Telenor, by signing an agreement with Telekom Srbija on renting optical infrastructure, officially announced that it would also enter the fixed telephony service. “If the Commission for Protection of Competition approves, Telenor will also offer broadband internet, fixed telephony and media content services on Telekom’s optical infrastructure and pay compensation to Telekom Srbija for that. VIP had a similar method of entering the market in 2007 and using the national roaming service on the Telekom network, establishing the service, and later building its infrastructure,” said Tesic. Business cooperation between Telekom and Telenor, as he assessed, cannot provide more comprehensive content to end users. “The United group will probably not give Telenor ‘its channels’ – N1, Nova S, Sport clubs and others, just as it did not give them to Telekom and just as Telekom did not give its channels to SBB. What can certainly be expected is a big ‘war’ on prices between market operators,” Tesic said. He added that aggressive sales campaigns, a “war” on the ground and a fierce fight for customers can be expected. “SBB, for its part, has content and customer service that is currently more efficient than A real small war is being waged on the telecommunications market in Serbia

that of Telekom Srbija, and Telenor is entering a completely new business model that it has not had so far. It remains to be seen who will ‘win’ and whether it will be Pir’s victory,” stated Tesic, BizLife reports.