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Desserts 2016 Contact Datassential: 312-655-0594 1 SAMPLE SLIDES Get the Full Report: 312-655-0594 Or Brian@Datassential.Com MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 1 SAMPLE SLIDES get the full report: 312-655-0594 or [email protected] THE KEYNOTE REPORT MENUTRENDS KEYNOTE August 2016 Brian Darr 312-655-0594 DESSERTS [email protected] MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 2 For the first time Datassential’s MenuTrends Keynote Series is leveraging the power of MenuTrends, our trend-tracking database, and combining it with extensive consumer and operator survey data, from motivations to behaviors to opportunities, in order to bring together trends, data, and insights in a comprehensive report that dives deep into key industry topics and categories. For more details, please contact Brian Darr at: 312-655-0594 or [email protected] Hot brewed coffee is the most consumed beverage in America after tap water. Over 40% of adult Americans drink brewed coffee on any given day resulting in a daily incidence that surpasses that of bottled water, juice, and soda. While coffee is king, on any given day, roughly one-quarter of adult Americans drink iced tea while less than one in five drink hot tea. Tea menu penetration is currently high, but QSRs in particular have seen growth in the number of teas being offered. These are just a couple of the many key findings from Datassential's new Non-Alcoholic Beverage Keynote report that you can use to gain valuable insight into the beverage landscape. Every week, two out of three Americans eat pizza. In fact, the average consumer orders pizza away-from-home five times a month. Datassential's MenuTrends Keynote on Pizza is a comprehensive overview of this consumer favorite, from the types of pizza consumers are eating to where they are eating it - and the barriers that prevent them from choosing pizza. We cover how operators are currently menuing pizza, break down daypart consumption, and look at the pizza products that matter most to operators. In this report we also bring you menu data and growth, plus consumer interest, on trending pizza ingredients and concepts, including premium meats and cheeses, unique vegetables and greens, gluten-free crusts, ethnic influences, innovative sauces, flatbreads, and so much more. Upcoming * Breakfast/ Brunch Topics In 2016 * Salads MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 3 In 2016, we reintroduced Datassential’s Topical Keynote Series which looks at both consumer and operator survey data combining it with secondary research to give you a 360 degree view of a segment, from motivations to behaviors to opportunities. The Topical Keynotes will be your go-to for information on the segments that matter to your business. For more details, please contact Brian Darr at: 312-655-0594 or [email protected] Upcoming * Supermarkets * Recreation Topical Keynotes * Healthcare In 2016 Every year, Datassential brings you an unparalleled look into the minds of operators with PULSE, offering segment-by-segment detail, from restaurants to on-site operators to retail. We cover their challenges, motivations, and behaviors, so you can develop segment specific strategies that take into account the wide variations between segments. Subscribe to PULSE and you’ll not only receive the 2016 Market Overview report, but you’ll gain access to Datassential’s Monthly Operator Sentiment Report for the entire year, tracking operator traffic and sales optimism for the year ahead, plus key sales drivers. Your subscription also includes access to the 2016 PULSE Topical Report, surveying operators on the issues that matter. Last year’s 2015 Topical Report covered: • Ethnic foods and flavors • Clean labels • Food and commodity prices • Nutritional labeling • GPOs MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 4 CONTENTS executive KEY FINDINGS summary 9 DESSERT INGREDIENT MEGATRENDS landscape LANDSCAPE SPOTLIGHT 16 44 64 CAKE & dessert FROZEN PIE & COBBLER COOKIES categories CHEESECAKE 77 118 145 16980 DESSERT CATEGORY APPENDIX DEMOGRAPHICS EXHIBITS GUIDE appendices OPPORTUNITIES DASHBOARDS 193 202 210 213 219 4 MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 5 EXHIBITS GUIDE 5 MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 6 EXHIBIT GUIDE Key Findings Dessert Landscape(cont’d) Desserts: Key Insights 10-13 Operator: Biggest Dessert Challenges 37 Desserts: Thought Starters & Recommendations 14 Operator: Future Dessert Initiatives 38 Menu Favorites & Rapid Trends 15 Operator: Dessert Information Sources 39 Operator Verbatims: Dessert Innovation 40 Dessert Landscape 16 Operator Verbatims: Interesting Dessert Ideas 41 Dessert Through the Years 17 Dessert Landscape Recap 42-43 Dessert Penetration by Segment 18 Dessert Menu Size Trend 19 Dessert Megatrends 44 Dessert Price Trend 20 Menu Adoption Cycle (MAC) Explanation 45 Most Menued & Fastest Growing Desserts 21 Dessert Megatrends MAC 46 America’s Favorite Dessert 22 Inception Megatrend: Ancient Grains 47 Last Dessert: Incidence 23 Inception Megatrend: Charred/Smoky 48 Last Dessert: Variety 24 Inception Megatrend: Vegetable Inclusions 49 Last Dessert: Meal Part 25 Inception Megatrend: Tea 50 Dessert Occasions: Snack vs. With or After Meal 26 Adoption Megatrend: Jam & Jelly 51 Last Dessert: Home vs. Away from Home 27 Adoption Megatrend: Authentic Ethnic 52 Operator: Meal Part with Highest Dessert Sales 28 Proliferation Megatrend: Nostalgic Desserts 53 Operator: Desserts Menued & Sales 29 Ubiquity Megatrend: Ice Cream Sandwiches 54 Performance Megatrends: Consumer vs. Operator Interest 55 How Consumers Spend Extra Money AFH 30 Dessert Varieties MAC 56 Change in Dessert Consumption by 31 Dessert Flavors MAC 57 Generation & Ethnicity Fastest Growing Dessert Terms & Ingredients 58 Change in Dessert Consumption by Dessert 32 Fastest Growing Dessert Terms & Ingredients: 59 Type Limited Service vs. Full Service Operator: Change in Dessert Sales 33 Fastest Growing Dessert Terms & Ingredients: 60 Snacking Purchase Intent 34 Independent vs. Chain Operator: Dessert Sales Alone vs. With a Meal 35 Seasonal Dessert Ingredient Index 61 Operator: Dessert Category Attribute 36 America’s Favorite Chocolate 62 Importance Purchase Intent: Specialty Coffee as Dessert 63 MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 7 EXHIBIT GUIDE Ingredient Spotlight 64 Cake & Cheesecake(cont’d) Inception Ingredient: Herbs 65 Last Cake: Home vs. Away from Home 91 Inception Ingredient: Spicy 66 Cake Purchase Intent by AFH Segment 92 Inception Ingredient: Fig 67 At Home Cake & Cheesecake Attribute 93 Adoption Ingredient: Jam 68 Importance Adoption Ingredient: Ricotta 69 Away from Home Cake & Cheesecake 94 Adoption Ingredient: Espresso 70 Attribute Importance Proliferation Ingredient: Dulce de Leche 71 Cake Frosting Attribute Importance 95 Proliferation Ingredient: Red Velvet 72 Cheesecake MAC 96 Proliferation Ingredient: Pumpkin 73 Cheesecake Penetration by Segment 97 Ubiquity Ingredient: Graham Cracker 74 Cheesecake Penetration Trend 98 Ubiquity Ingredient: Coconut 75 Cheesecake Menu Size Trend 99 Dessert Landscape MenuTrends Recap 76 Cheesecake Price Trend 100 Most Menued & Fastest Growing Cheesecakes 101 Cake & Cheesecake 77 Fastest Growing Cheesecake Terms & 102 Ingredients Cake Flavors MAC 78 Fastest Growing Cheesecake Terms & 103 Cake Penetration by Segment 79 Ingredients: Limited Service vs. Full Service Cake Penetration Trend 80 Fastest Growing Cheesecake Terms & 104 Cake Menu Size Trend 81 Ingredients: Independent vs. Chain Cake Price Trend 82 America’s Favorite Cheesecake 105 Most Menued & Fastest Growing Cakes 83 Last Cheesecake: Incidence & Frequency 106 Fastest Growing Cake Terms & Ingredients 84 Last Cheesecake: Variety 107 Fastest Growing Cake Terms & Ingredients: 85 Last Cheesecake: Meal Part 108 Limited Service vs. Full Service Last Cheesecake: Home vs. Away from Home 109 Fastest Growing Cake Terms & Ingredients: 86 Cheesecake Purchase Intent by AFH Segment 110 Independent vs. Chain Interest: Unique Cakes and Cheesecakes 111 America’s Favorite Cake 87 Consumer Verbatims: Innovative Cake & 112 Last Cake: Incidence & Frequency 88 Cheesecake Retail Offerings Last Cake: Variety 89 Consumer Verbatims: Innovative Cake & 113 Last Cake: Meal Part 90 Cheesecake Restaurant Offerings MenuTrends Keynote | Desserts 2016 Contact Datassential: 312-655-0594 8 EXHIBIT GUIDE Cake & Cheesecake(cont’d) Frozen Desserts(cont’d) Operator: Cake & Cheesecake Formats 114 Away from Home Frozen Dessert Attribute 138 Purchased Importance Operator: Planned Cake & Cheesecake Menu 115 Consumer Verbatims: Innovative Frozen Dessert 139 Changes Retail Offerings Cake & Cheesecake Recap 116-117 Consumer Verbatims: Innovative Frozen Dessert 140 Restaurant Offerings Frozen Desserts 118 Interest: Unique Frozen Desserts 141 Frozen Treat Flavor MAC 119 Operator: Frozen Dessert Formats Purchased 142 Milkshake MAC 120 Operator: Planned Frozen Dessert Changes 143 Frozen Dessert Penetration Trend 121 Frozen Desserts Recap 144 Frozen Dessert Menu Size Trend 122 Frozen Dessert Price Trend 123 Pie & Cobbler 145 Most Menued Frozen Desserts by Segment 124 Pie/Cobbler Flavor MAC 146 Most Menued & Fastest Growing Ice Cream 125 Pie & Cobbler Penetration by Segment 147 Flavors Pie & Cobbler Penetration Trend 148 Most Menued Frozen Dessert Flavors & 126 Pie & Cobbler Menu Size Trend 149 Ingredients Pie & Cobbler Price Trend 150 Fastest Growing Frozen Dessert Flavors & 127 Most Menued & Fastest Growing Pies & 151 Ingredients Cobblers 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