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Srm Journal of Business Horizon SRM JOURNAL OF BUSINESS HORIZON November 2020 Volume 7 Issue 1 ISSN : 2395-2504 AN ANNUAL PUBLICATION OF DEPARTMENT OF COMMERCE College of Science and Humanities SRM Institute of Science and Technology Kattankulathur, Tamilnadu 603-203 -India MESSAGE FROM THE EDITOR’S DESK “Performance leads to recognition. Recognition brings respect. Respect enhances power. Humility and grace in one’s moments of power enhances dignity of an organization.” -N.R. Narayana Murthy, Founder of Infosys “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos, CEO and Founder of Amazon It gives us great pleasure in introducing the 7th volume of SRM Journal of Business Horizon. The Department of Commerce is a well known for its academic excellence and dedicated approach towards dissemination of knowledge. The commerce department appreciates the role of research in business and is committed to developing an inclination towards research in both faculty and students. In this pursuit, the department has taken the initiative to release the 7th Volume of SRM Journal of Business Horizon to encourage students and research scholars to publish their research articles. It will be an add-on to the enriched catalogue of college publications and academic literature. It aims at promoting research in the areas of business, management, economics, finance and governance and encourages empirical and inductive writings. The journal provides the scope to promote research publications among academicians, researchers, policy makers and practitioners. It publishes research articles relevant for national and international significance. Research is an enduring field with persistent and focused efforts lead to positive results. When research is done in the field business or in the domain of marketing, it has many fold impact and implications not only for the Industry but also for academia. An enormous amount of work has gone into the development of this journal and we believe you will see that effort reflected in this edition and in the impact it will have on the field. It has been an interesting journey. This issue has papers from the different domains such as internet marketing, Forensic Accounting, Cloud accounting, Artificial intelligence, Strategic HRM, Electronic advertising and HR audit. The response to our request to authors for contribution has been overwhelming. Our sincere thanks to all the contributors for their support and interest. We confidently trust that this volume will be a useful source of information for the researchers and students. We strongly faith that this issue will endorse the Research environment of this institution. Business Horizons Contents S.No Author Title Page No 01 ASHEED ABDUL NAZAR A STUDY OF INSTITUTIONS AVAILABLE 1 MANMOHAN RANJAN DUTT TO EASE LIFE OF AN ENTREPRENEUR IN A KAMALASREE SELVAM FORMING A NEW BUSINESS 02 VARSHA JAIRAM SUSTAINABLE FINANCE IN INDIA 3 03 BENNET MATHEW DEVELOPING AN OWN BUSINESS 7 BAZIL SHAHUL RIZWAN (ENTERPRENURSHIP): GOVERNMENT PROGRAMS ON ENTERPRENURSHIP 04 AISHWARYA GALDINUS A STUDY ON IMPACT OF COVID-19, A 13 GLOBAL PANDEMIC ON BUSINESSES. (WITH REFERENCE TO SIEMENS GAMESA RENEWABLE ENERGY, SGRE) 05 ANUSHKA B.V A STUDY ON IMPACT OF COVID-19 ON 17 E-COMMERCE (REGARDING AMAZON) 06 MISS RESHMA RAJESH K A STUDY ON CUSTOMER SATISFACTION 21 TOWARDS CAMPCO LTD 07 RAGUL .R A STUDY ON CONSUMER SATISFACTION ABOUT YAMAHA M15 IN SPECIAL 25 REFERENCE TO CHENNAI 08 G.KARTHIKEYAN A STUDY ON JOB SATISFACTION ON JOB 29 PERFORMANCE OF EMPLOYEES. 09 ROSMI REJI STRATEGIC HUMAN RESOURCE 35 MANAGEMENT – A SUSTAINABLE HUMAN RESOURCE MANAGEMENT 10 R SINDHU AN OVERLOOK ON TRANSFORMING STRATEGIC HUMAN RESOURCE 37 MANAGEMENT WITH ARTIFICIAL INTELLIGENCE 11 M.BHARATH A STUDY ON CUSTOMER SATISFACTION 43 TOWARDS SAMSUNG MOBILES 12 THANGA PRAKASH. R A BRIEF STUDY ON MARKET STRUCTURE 47 AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER 13 SWETHA A STUDY ON CUSTOMER SATISFACTION 59 TOWARDS FASTRACK WATCHES 14 JONY MARIA AUGUSTINE J A BRIEF STUDYON CUSTOMER 65 SATISFACTION REGARDING HDFC BANKING SERVICES 15 YOVAN. I A STUDY ON THE PERFORMANCE OF SELF 77 HELP GROUPS 16 KARTHIK RAJA.B A STUDY ON CUSTOMER SATISFACTION 85 TOWARDS FLIPKART 17 MARSHAL JIJOE V PRACTICE OF STRATEGIC HUMAN 91 RESOURCE MANAGEMENT IN THE BUTTERFLY LTD 18 JAGADEESH.A TRAINING PROCESS IN MAHINDRA RURAL 97 HOME FIANANCE 19 G.DEHESWARI RESEARCH ON RECRUITMENT IN 103 MAHINDRA RURAL HOME FIANANCE 20 R.S. JOE RACHEL A STUDY OF THE RECRUITMENT AND 109 SELECTION PROCESS: SMC GLOBAL 21 ASWATHI SHANKER PROMOTING STRATEGIC HUMAN RESOURCES MANAGEMENT AND 113 KNOWLEDGE MANAGEMENT IN MODERN ORGANIZATION 22 A.HEMACHANDRA NAIDU INDIVIDUAL INVESTMENT DECISIONS IN Dr.Y.LOKESWARA THE CONTEMPORARY ERA: AN ANALYTICAL 115 CHOUDARY STUDY USING SURVEY METHOD 23 B.BHARATHY DOES CUSTOMER SATISFACTION DEPENDS DR.B.DEVAMAINDAn ON BRANDS: AN EMPIRICAL EVIDENCE 121 FROM TEXTILE SECTOR 24 SUSHMA S CHAWLA IMPACT OF SERVICE SCAPE ON Dr.Y.LOKESWARA E-MARKETING: A PERCEPTIONAL STUDY CHOUDARY 127 AMONG THE SELECTED CUSTOMERS FROM Dr.B.DEVAMAINDAN CHENNAI CITY GOUTHAMI 25 K.GUNASHEKHAR WOMEN ENTREPRENEURSHIP IN SERVICE Dr.Y.LOKESWARA SECTOR: A STUDY AMONG THE SELECTED 135 CHOUDARY WOMEN FROM CHENNAI 26 K.B.SANTHA KUMARI CREDIT RISK MANAGEMENT OF BANKS IN Dr.Y.LOKESWARA INDIA: A PERCEPTIONAL STUDY AMONG 143 CHOUDARY THE SELECTED BANK EXECUTIVES FROM CHENNAI 27 SUSHMA S CHAWLA SERVICE QUALITY OF E-COMMERCE Dr.Y.LOKESWARA PORTALS IN INDIA: A STUDY WITH 121 CHOUDARY SPECIAL REFERENCE TO WOMEN Dr.B.DEVAMAINDAN CUSTOMERS FROM CHENNAI 28 SANDHIYA.V CONTEMPORARY FACTORS INFLUENCING Dr.Y.LOKESWARA THE STATUS AND SUCCESS OF WOMEN AT 129 CHOUDARY WORK: A STUDY AMONG THE SELECTED WOMEN FROM CHENNAI CITY, TAMILNADU 29 Dr.Y.LOKESWARA EFFECTS OF AUDITING OF HUMAN CAPITAL CHOUDARY AND ITS IMPACT ON THE PERFORMANCE 141 OF THE FIRM IN SERVICES SECTOR: AN EMPIRICAL STUDY 30 DR.A.PARAMESHWARI STRESS MANAGEMENT 147 31 USHOSHI GANGULY FORENSIC ACCOUNTING IN LIGHT OF 149 SOVIK MUKHERJEE COVID 19: INSIGHTS FROM INDIA 32 CESAR AUGUSTO SEKAR A STUDY ON FORENSIC ACCOUNTING AND ESQUIVEL, HAYA FAYAZ, 155 FRAUDEXAMINATION SANJAY BASKARAN 33 ANANYA B. MICHELLE COVID 19 IMPACT ON BUSINESS SOME IN PREETHI AND 159 SIGHTS : A CASE STUDY ABHISHEKPRAVEEN 34 TEJASWINY.A SWEROUPL.V STUDY OF GLOBAL SUPPLY CHAIN IN POST 165 AND ANAND.M.L PANDEMIC WORLD BUSINESS HORIZON A STUDY OF INSTITUTIONS AVAILABLE TO EASE LIFE OF AN ENTREPRENEUR IN A FORMING A NEW BUSINESS Asheed Abdul Nazar Manmohan Ranjan Dutt Kamalasree Selvam ABSTRACT A clearly thought out business plan, and any early evidence of obtaining traction toward the plan. Interesting technology or intellectual property. An appropriate valuation with reasonable terms. The viability of raising additional rounds of financing if progress is made. INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial intelligence is the ability of computers and softwares to deep and machine learn the basic as well as the complex functions of human life by caricaturing us to execute tasks very easily. Role of Artificial Intelligence in starting a new business Artificial Intelligence’s ability to read and identify problems on its own cuts excess personnel in a startup,which in turn cuts monthly expenses on staff. The most prominent use of AI in today’s growing and new businesses is the ability to manage and collect unlimited data with its algorithm which is almost impossible to be collected by even a room full of people. Examples of AI in new businesses to simplify the life of an entrepreneur Chatbot responds to customers in a way which maximises customer satisfaction with least requirement to contact a customer care representative. Gather and store almost illimitable amount of data and information not only limited to one’s business but also to keep track of our competitors. AI can automate the process of marketing by constantly keeping track of previous customers by sending emails and messages with offers and new updates regarding the business to the customers which triggers the customers subconscious mind while making purchase decisions. AI tech can also help business run 24*7 even without the presence of the entrepreneur Introduction to Automation. Automation is nothing but technology that minimises human effort. It not only decreases the time taken to complete function but also replaces humans in jobs that put lives of people at risk. Examples of how automation simplifies life of an entrepreneur ● There is the traditional machinery that takes place for humans to increase the speed the quality and efficiency of the goods being produced. ● Funnel system,it automates the process from a customer who is interested in a good or service to turn to your business which satisfies those customer needs. These were examples of AI and automation helping new businesses startup Introduction to Angel Investors Anyone who provides private capital to a (non family) family start up. An angel investor is usually a high net worth individual who funds start-ups at the early stages, often with their own money. Angel investing is often the primary source of funding for many start-ups who find it more appealing than other, more predatory, forms of funding. The support that angel investors provide start-ups fosters innovation which translates into economic growth. These types of investments are risky and usually do not represent more than 10% of the angel investor’s portfolio. 1 Copyright ©2020 Authors BUSINESS HORIZON IMPORTANT THINGS FOR ANGEL INVESTORS WHAT THEY CARE - The quality, passion, commitment, and integrity of the founders. The market opportunity being addressed and the potential for the company to become very big. Typical reasons why angel investors rejects an investment There are many reasons an angel investor will reject your pitch.Here are some of the typical reasons for rejection: The market opportunity or potential size of the business is perceived as too small.
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