Photo: NordicFocus ENGLISH 2 MADSHUS Zero Classic IntelliGrip, CIG- Skis Discover an entirely new skiing experience in more than just a “Hairy” situation! MADSHUS Boot technology Photo: NordicFocus Our main focus in boot development has always been to bring new technology and material offerings to the sport of XC skiing; to be able to deliver high tech race and touring products with high comfort and stability values that can be Traditional No-wax patterned skis are designed used in various conditions. for a broad range of temperatures, and promote the sport of Cross Country skiing as a fun and maintenance free sport. They have been found to be most successful in warmer temperatures from -6C and warmer. Here at MADSHUS we have seen many different solutions to this over our 103 years in this business. Our history allows us to remember or look back at test results for many different ideas or products that have been designed, encountered or used. NOR Many wax technicians have resorted to an old technique Kristin Størmer Steira made famous in the 1980 Olympics in Lake Placid called Toni Livers "Hairies" for those difficult wax days - wet, falling snow and changing snow temperatures. However this has been a bit of a mystery as to when it really works and for how long. While MADSHUS can look back at history we are • MemBrain® fabric balances the best performance in waterproof, always looking forward in design and application. breathable fabric with excellent durability. This is where we have now designed ski models featuring MADSHUS Zero Classic IntelliGrip (Zero). • MemBrain® reduces internal condensation while increasing comfort by reducing the chilling effect caused by condensation build-up. MADSHUS Zero CIG skis feature an inserted base material in the grip area of a classic ski. This material is then factory • When used with insulated garments, MemBrain® protects the prepared with special sanding techniques which provide insulation from harsh weather conditions to make sure that your grip on snow and slush without the use of wax, while feet stay warm and dry. taking some of the mystery out of the equation. NOR Marthe Kristoffersen MADSHUS Classic Touring Eco Boot Line Evgenji Dementiev In the race world they have become known as We who work at Madshus believe in winters to come, and therefore MADSHUS ZERO's, as the world cup wax technicians we try to do what we can to contribute to snowfall around the world. found them to be an advantage over waxed skis, just as they did back in the 1980 Olympics. It was only when we We realize that our Nordic Ski boots will never be 100% sustainable, but we tested them where they were thought not to work, believe that by using high performing sustainable materials, we can make a that we discovered their versatility. difference and help create a cleaner planet for our children. To everyone's surprise they worked in all conditions and In one year Madshus has completely eliminated PVC's from our Classic Touring have become a true advantage over many wax and Eco Nordic Family, and we will continue to research different sustainable waxless products out there. materials that we plan to utilize across our product line to help “Save our Planet, One Nordic Boot At A Time”. MADSHUS Zero CIG skis deliver great kick and a more enjoyable skiing experience in a wide range of conditions, Here is what Madshus has done in our 2009 product line to reduce our carbon and holding true to their originally intended application of boot print: when waxing is tricky. GER Evi Sachenbacher Stehle 1. Created sustainable Leather BC line Johan Olsson They are available in 5 different models: 2. Maximized the use of recycled PET in Nordic touring boots 3. Utilized recycled PET Mesh's for the Liners • Nanosonic Zero CIG, Racer level 4. Built uppers around a recycled lasting board • Terrasonic and Metis W Zero CIG, Race Performance level 5. Reduced overall waste with Eco Packaging • Birkebeiner Zero CIG, Race Performance level • Nanosonic Junior Zero CIG, Junior race level The PET revolution: What Is PET? MADSHUS Zero CIG skis are ready to use right from your ski The start to developing a sustainable upper starts with recycled PET thread. shop, so eliminate the mystery of more than just a Hairy What is PET you may ask? PET, the abbreviation for Polyethylen-terephthalat, is situation and get out and ski! a fully recyclable plastic that is now used for manufacturing new products. PET is found in water bottles, soda, pop bottles, detergents, cosmetics as well as other items known as post consumer PET (and designated with a recycle triangle with the number 1 in it). The primary material in Madshus' Eco skiboot uppers is PET, and we use it in many different ways to help create a cleaner planet and at the same time produce the world's best skiboots. GER SWE SWE RUS SUI Axel Teichmann Jerry Ahrlin 4 Partners with Breast Cancer Research Foundation On every ski boot from Madshus Women's Line, W9, we have included a pink ribbon, the symbol of breast RUS cancer research and our commitment to BCRF. But over Ekaterina Iourieva Maximum Stability Maximum Control Maximum Contact the years, it has become more than that. It has Broader binding plate Better ski control The small space signified awareness, discovery, hardship, and recovery for added stability. thanks to two guide between foot and amongst women across the world. With each pair of rails. ski gives you a finer our women's ski boots sold, Madshus donates a portion feeling. of net sales to breast cancer research. For more information visit: www.rosasloyfe.no www.bcrfcure.org Best Power Fine Tuning (NIS) Dual Flexor System Transfer (NIS) Easy to adjust for (skate) Best power transfer individual requirements. Horizontal ski balance through NIS binding after each kick. plate. GER Kati Wilhelm Ole Einar Bjørndalen Although the full benefit of the NIS system is only enjoyed with the combination of NIS skis and NIS bindings, it is still possible to use traditional "screw bindings" from Rottefella and Salomon. It is actually a benefit for skiers and retailers to choose a NIS ski compared to traditional skis when installing "screw type bindings". www.nnnsystem.com At Madshus, we have gone to great lengths to create quality women's product that go beyond just MADSHUS ski technology performance needs. Our collection is 100 percent tailored to women's personalities and individual style, Madshus ski models all feature the offering every girl that “perfect fit”. latest technological material offerings from the Aviation Industry and other Women's skis: FRA high tech sources for us to be able to Specifically developed women's skis Sandrine Bailly NORoffer you lightweight, NOR stable and well with cambers and flex that make the Emil Hegle Svendsen defined ski constructions at all levels. skis stable, easy to handle and easy to ski. Our Nanosonic models are introducing the Triaxial Carbon Construction (TCC). TCC contains a higher carbon content surrounding the PR 100 X acrylic core Women's ski boots: material, thus creating a ski that is extremely lightweight, torsionally stiff and Comfortable, warm, stable and lightweight lively. This is the foundation for these top of the line racing skis. series of ski boots specifically built for women's last. All Nanosonic and Hypersonic models use the P190 Nano Tech base, a base that has proven it's efficiency and speed throughout the season in the Cross Country and Biathlon World Cups. Women's poles: Designed for the woman who wants Nano technology bases are the cleanest grinding bases available today. a high-performance ski pole to match her boots and skis. The proof is in our results; check our World Cup results to date! Madshus remains the only company that offers this base technology to the consumer, not just the World Cup racer. RUS Be sure that we are using all our resources to get you faster to the finish! Maksim Chudov Ronny Ackermann MADSHUS Backcountry As a heritage ski brand Madshus has been present in the wider ski area for more than 100 years, and we are proud to present our new generation of backcountry skis. These skis are designed to take you up and down the mountain, to your cabin, or take you on that expedition you've dreamed of. "Backcountry" defines itself! GER NOR GER Michael Greis Magnus Moan 6 N09022 Nano CLC • Sizes: 35-48 (39,5-44,5 in 1/2 sizes) The Nano CLC is a ground-breaking World Cup classic boot. Designed from the sole up with our softshell MemBrain® construction, the Nano CLC maximizes breathability and water resistance, while offering unsurpassed fit and comfort. The lightest classic boot on the market, it's soft forefoot flex provides a sensitive feel for the snow and ski underfoot. The carbon wing heel counter provides torsional stiffness without affecting the perfect flex. N09400 Nano Carbon Race 100UHM • Length 137,5-177,5/2,5cm For 2009 our World Cup athletes requested a new pole that kept the same lightweight but even stiffer for maximum power transfer. The engineers at Madshus answered with the N09024 Nano PUC NCR 100UHM. The shaft is the same weight as the previous CR 100HM, but it is • Sizes: 35-48 20% stiffer!The new Nano basket is very lightweight, further enhancing the swing weight while maintaining the surface area against the snow. Blending the best performance features of the Champion Series skate • 100% Ultra High Modulus carbon fiber. Very light with low swing weight for fast turnover and classic offerings, the Nano PUC features the full carbon cuff and heel when accelerating.