BULLETIN PRESIDENT TREASURER EDITOR John Bachochin Loren Moore Mike Prero 15731 S. 4210 Rd., POB 1181 12659 Eckard Way Claremore, OK 74017 Roseville, CA 95678 Auburn,CA 95603 918-342-0710 916-783-6822 530-906-4705

No. 355 August 2014

by Mike Prero

The hobby has produced a lot of covers over the last 75 years, and, perhaps not surprisingly, its share of bloopers...at the very least! To be fair, the manufacturers were responsible for most of them, but the designers had their share. In any event, we have a wide variety of offerings here—I‘ve left out all the miscuts and other production errors; these are all ‗somebody goofed‘ errors... No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 2 No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 3

In case you couldn’t find some of the errors...

1st page, 3rd cover: 7th Anniversary 2nd page, 1st cover: Schaumburg 2nd page, 2nd cover: wrong dates 2nd page, 3rd cover: Hotel 2nd page, 4th cover: congratulates 2nd page, 5th cover: Bitter 2nd page,6th cover: 1996 > 1997 2nd page, 7th cover: Congratulations 3rd page, 1st cover: it‘s > its 3rd page, 2nd cover: it‘s > its and Gouverneurs 3rd page, 3rd cover: Bob Lincoln 3rd Page, 4th cover: Heskett 3rd page, 5th cover: Cindy

No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 4 Great Ships of the Seas: The Italia

She began her life as the Swedish-American Line‘s Kungsholm, built in 1928. Even then,, she was a noted transatlantic liner. Later, beginning in the early thirties, she also developed a good reputation on luxury long-distance cruises. Built by Blohm & Voss, Hamburg, Germany, she boasted 21,532 tons and was 609 feet long and 78 feet wide. With B & W diesel engines and twin screws, her service speed was 17 knots. She could carry 1,319 passengers (213 first class and 1,106 tourist class).

She served with the Americans during World War II, when she was bought outright and used as the transport U.S.S. John Ericsson, and subsequently worked for the Home Lines under the name of Italia. She had emerged from the war a battered ship, seriously damaged not long before by a fire at her New York pier, and had been eventually sold to Home Lines, which was in desperate need of second-hand passenger ships for its service to Latin America. Following full repairs and alterations, she was rechristened Italia. She entered service between Genoa and S. American ports in July, 1948, but was moved to the N. Atlantic within a year because of a sudden decline in immigration to South America. She consistently earned high profits for the next several years.

As jets began to cut into the transatlantic trade, the Italia was one of the first liners withdrawn from that service. She finished her last crossing in 1960. Fully refitted at Genoa, she began a new Home Line service in the Caribbean, which was also very successful. She was decommissioned in April 1964 and had a very brief stint as a hotel ship in the Bahamas. Towed into Bilboa by a Spanish scrap firm on September 8, 1965, the Italia was scrapped within months.

One Home Lines official later remarked, ―She was the best ship we ever had. She could do no wrong. She was always profitable and popular.‖

[Reprised from 1995] No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 5

The Fabulous

El Morocco (sometimes nicknamed Elmo or Elmer) was a 20th-century frequented by the rich and famous from the 1930s until the decline of cafe society in the late 1950s. It was famous for its blue zebra-stripe motif.

In 1931, John Perona (born Eriane Giovanni Perona in Chiaverano in the Province of Turin, Italy), an Italian immigrant, with Martín de Alzaga opened El Morocco as a speakeasy at 154 East , on the south side of 54th Street in the middle of the block between and , where the now stands. After prohibition was repealed, it became one of the most popular establishments in . Its regular clientele consisted of fashionable society, politicians, and entertainers. Part of what made the club the 'place to be' was the photographs taken by which were always in the news the next day.

Everyone always knew from the background zebra stripes on the banquettes where the celebrities had been. The neighborhood started changing after World War II, and eventually Perona moved El Morocco to a four-storey townhouse at 307 East 54th Street, on the north side of the street near the corner of Second Avenue in 1960.

Perona died in 1961, and his son, Edwin took over the proprietorship. Later that year, Edwin Perona sold the club to John Mills, who owned it for three years. It was then owned by Maurice Uchitel (1964–70) and Sheldon Hazeltine. Before taking over El Morocco, Uchitel owned the Eden Roc Hotel in Miami Beach for several years. In 1981, the Second Avenue wing operated briefly as a steakhouse. In 1992, it operated as a topless bar. In 1997, Desmond Wootton bought the property and opened the Night Owls nightclub. The site is now occupied by the Milan Condominium.

The nightclub served as the setting for scene in the 1973 film The Way We Were.

It became well known for the e x t e n s i v e u s e o f T e r r y ' s C h o c ol at e Orange.

And, it was re- created in the 2006 m o t i o n p i c t u r e Infamous.

[Wikipedia] No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 6 An American Tour: 83

San Luis Obispo’s Motel Inn

Created in 1925 by Arthur Heineman, the Motel Inn of San Luis Obispo (originally known as the Milestone Mo-Tel) is the first motel in the world.

The emergence and popularization of the automobile in the United States of the early 20th century inspired many car owners beyond commuting into town. The poor roads of the era combined with the vehicle speeds and reliability required two or more days of nearly all day driving for 400-mile trips such as Los Angeles to San Francisco. Trips requiring an overnight stay often left travelers looking for places to pitch tent or to sleep in their automobile if arrangements hadn't been made ahead to destinations and stopovers that also happen to have hotels or inns. The lack of niche accommodations to fill the need for automobile travelers who only needed an overnight stay to continue their trip inspired many entrepreneurs. The combination of the convenience of a campground with the comforts and respectability of a hotel or inn spurred the creation of the motel. Arthur S. Heineman picked San Luis Obispo for the first Milestone Mo-Tel as a midpoint location between Los Angeles and San Francisco which took two days of driving on the roads at the time.

The motel closed in 1991 and is now owned and being used by the Apple Farm (located next door) as an administrative building. The motel is located at the end of Monterey Street next to the on ramp to U.S. Route 101 in California. Many of the buildings were torn down in 2006, only two fragments of the original buildings exist including the mission style bell tower. [http://en.wikipedia.org] No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 7 Ads SOUTHERN SWAPFEST: hobby...We may even band March 17-21, 2015 – Hilton together to form clubs...but

Orlando/Altamont Springs collecting is inherently an W E E K L Y O N - L I N E Conference Center, 350 individual activity. AUCTION: 100 lots each Northlake Blvd., Altamonte Sunday. Large and small Springs, FL 32701, (407) 830- Some of us are more fanatical categories. http://matchpro.org 1985. Reservations can also be about collecting—We attend

made via this web site: conventions and swapfests; we Coming Up www.orlandoaltamontesprings.h continually trade, buy, and sell; ilton.com. Special rate of we volunteer our time as club RMS CONVENTION 2014: $83.00. Deadline is Feb 15, officers and workers; we August 17-23. Sheraton 2015. FMI: Gayle Hofacker at organize, share, and write—But Westport, St. Louis, MO. This is [email protected], or we‘re the smaller faction within the BIG one! More details 937 621 1700. the family of collectors. The coming, but the latest larger faction is, as I perceive it, information is always available content to collect on a smaller at Convention Central >http:// E scale, at a slower rate, and with matchcover.org D much less fanfare. They don‘t I really need the organized hobby. INTERNATIONAL MATCH T SAFE ASSOCIATION MEET: O And within this latter group Oct. 17-18, 2014. Hotel DuPont, R are also the dabblers, the looky- Wilmington, DE. FMI George I loos, the ‗homeless‘, if you Sparacio (IMSA@matchsafe. A will—They‘re looking for org) L something, but they‘re not quite sure what, and they‘re not KEYSTONE-LEHIGH SWAP The Collector: certain where to settle. So they -FEST: October 22-25, 2014. drop in, look around, dabble a Holiday Inn Morgantown, 6170 An Individual bit, and all too often end up Morgantown Rd., PA (610-286- moving on to try something else. 3000) Room: $88+. Lots of fun Eureka! I think I have the for everyone, as always. More explanation! Try this on and see Now, the fanatics (myself details as they arrive. if it fits... included), we‘re individuals, as well. But, we‘re into collecting LONG BEACH MC’S Why do so many new enough to see the hobby as an OCTOBER SWAPFEST: Oct. collectors leave the hobby after invaluable tool, and we make it 24-25, La Quinta Inn & Suites their first year or two? Why do work for us. We‘re always Orange County, 2721 Hotel so many collectors opt not to looking for those next covers, so terrace Dr., Santa Ana (714-540- attend club meetings in their we establish and maintain 1111). King size room: $80. own local areas? Why are most connections; we advertise; we Cigar box and 1-on-1 trading, collectors basically just names attend get-togethers of fellow freebie tables, show & tell, on a roster to most other collectors whenever we can; we Connecticut auctions, bingo, collectors? share information and strategies. raffle, and loads of other fun Strange as it may sound, though, stuff. FMI: Steve Rohrer, 68 W. ....[drum roll]...It‘s because (and here comes the sacrilege of 51st St., Long Beach, CA 90805- collectors are first and foremost sacrileges!) we don‘t really need 6304 (562-423-2314) individuals...We may get the hobby, either. We‘d still be together and form an organized collectors in any event. No. 355 SIERRA-DIABLO BULLETIN-August 2014 Page 8

Happy Birthday! convention faction and the ....August Auction ‗never been to one‘ faction, and so on. Ohhhh! Lots of good items...as Hales, James...... 8-3 usual. We‘ve got quality; we‘ve got Eberhart, Charles...... 8-6 Paradoxical, no? old; we‘ve got interesting! Waite, Randy...... 8-8 ______Aji, Pete...... 8-9 http://matchcover.org/sierra Lamb, Robert...... 8-12 2014-2015 And, don‘t forget...you can see Rowe, Terry...... 8-12 Membership Cards! more auction cover pics at: Israel, Marty...... 8-15 Barnes, Jack...... 8-21 Loren‘s scanned all the www.matchcovercollector.com Lund, Greg...... 8-22 beautiful new membership cards Evans, Bill...... 8-24 and posted them at: Prescott, Bill...... 8-28

Prero, Mike...... 9-7 http://www.matchcovercollector.com/ COMING Dixon, Bill...... 9-20 mc/categories.cfm?category=2014 UP Johnk, Duane...... 9-20 Membership Cards Ward, Ruth...... 9-21 Take a look! As usual, Loren‘s Grant, Alan...... 9-22 Sep: “Ohio Wide-Strikers” Snyder, Ed...... 9-23 gone to a lot of effort here, and it certainly shows. Nice job! England, Bob...... 9-24 Oct: “Antique Autos” Acus, Joel...... 9-25 Robles, R.E...... 9-26 Nov: “Semper Fi!” Replace with advertising text

August’s Smile SIERRA-DIABLO...we’re

The hobby is a means to an the hottest club in the end. It‘s a great means, to be hobby! Company Name sure, and affords collectors all sorts of advantages, but we fanatics would be collecting anyway, hobby or not (it‘s The Sierra-Diablo Bulletin is a publication of the Sierra-Diablo probably a genetic Matchcover Club. Deadline for all predisposition). We wouldn‘t be submissions is 2 weeks before the as successful as we are without issue month. Any information the hobby, but still...we‘re herein may be reproduced with individuals, not ants. appropriate credit line. Dues of $5 (e-bulletin); or $10 hard copy

(individual), $15 (family), $15 Thus, it‘s intriguingly ironic (Canada/Mexico) or $20 (outside that the same individualism that N. America) are payable to the brings us together to form a Sierra-Diablo Matchcover Club, c/ hobby also splits us into factions o Loren Moore, POB 1181, Roseville, CA 95678 and eventually sends some of us elsewhere. Visit the Sierra-Diablo Web Site at: http://www.matchcover.org/

There‘s the ‗content‘ faction Sierra. You can reach the Ed. on and the social faction; there‘s the line at [email protected] for help with Bulletin/hobby West Coast faction and the East questions, concerns or problems. Coast faction; there‘s the