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Modern Screen (Dec 1948-Oct 1949)

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Modern Screen (Dec 1948-Oct 1949) Gown by Ceil Chapman You'll find a lovelier you—the instant you start using Solitair cake make-up. Solitair is a special featherweight formula, unlike any make-up you have ever used. Solitair is a complete make-up. Combines powder and powder base. Hides little skin faults. Stays on longer. But never looks mask-like or "made-up." Contains Lanolin to help guard against New Beauty for Your Lips! dryness. Gives your skin petal-smooth appearance flawless, natural, — Yes—something excitingly new! quality. $1.00 youthful-looking. No better Here is the one and only lipstick with point actually shaped to fit the curve of your lips! Cake Make-Up Helps you miraculously Seven new to apply color quicker, FaBhion-right shades (Mat easier, more evenly. No ^Fashion-Point Lipstick blurred edges. See the new, exciting reds and "Dreamy Pink." So creamy smooth. Contains lanolin. Stays on so * Slanting cap with red long! Exquisite case. $1 enameled circle identifies Fashion-Point and color inside. U. S. Pat. No. 2162534. ! . Which. Twin iias Hie ionit Lila or Lttu frigren of Ctucago? new SPINcurlercuts winding time in half — makes it double-easy! New exclusive Toni Spin Curler grips . spins . locks with a flick of the finger. No rubber bands! All plastic, patented! Nothing to tangle up in your hair! Tiny teeth firmly grip hair-tips so even the shortest ends become easy to manage! Easy-spin action — built right in — rolls each curl up in one quick motion ! Snaps shut! Assures a better, longer-lasting curl. Winds more hair on each curler. Makes winding twice as easy— twice as fast! Now it's easier than ever before for any woman to wind perfect curls. new FASTERprocess gives you the most natural-looking wave ever! New Photo directions show how Toni waves hair in as little as 30 minutes! No other home permanent waves hair faster yet leaves it so soft and lustrous, so easy to set and style. For the Toni Waving Lotion is the same gentle lotion that has given more than 67 million SPECIAL permanents. Try this exciting Toni with new COMBINATION Spin Curlers and see how quickly . how easily . OFFER you give yourself the most natural-looking wave New Toni Refill Kit. Guaranteed you've ever had! to give the most natural-looking Which twin has the Toni ? "Now we're both Toni Twins," wave ever — or money back ! Waves hair in as little as 30 minutes says lovely Lila Wigren. "When I saw how easy it was SJOO for Ella to give herself a Toni with the new Spin Complete Set of new Toni SPIN Curlers 1 decided on a Toni Home Permanent, too!" Curlers. No more rubber bands! Makes every wave from now on twice as easy! Reg. Value «200 Included in this offer — Toni Creme Rinse to make your Toni wave even lovelier! BOTH FOR $229 1 OCTOBER, 1949 NOW! PROOF that brushing teeth right after eating is the safe, effective way to modern screen HELP STOP stories ... SO SHE MARRIED THE BOSS (Jennifer Jones) by Cynthia Miller 24 THE STORY BEHIND THE GABLE LEGEND (Clark Gable) by Jack Wade 28 GET OFF THAT HIGH HORSE! (Bergman, Wilde, Davis, etc.) . by Hedda Hopper 30 TOOTH MARRIAGE ON HER MIND (Lizabeth Scott) by Florence Sloan 32 HOW PERFECT IS "PERFECT?" (Joan Fontaine) by Viola Moore 34 RETURN FROM TRAGEDY (Robert Walker) by Arthur L. Charles 37 THIS LOVE OF OURS by Lucille Ball 38 NO HELP WANTED (John Agar) by Ida Zeitlin 40 DECAY HOUSE SWARMING (Bob Arthur) by Reba and Bonnie Churchill 42 THE TRUTH ABOUT RITA'S HONEYMOON (Rita Hayworth) by K. Roby Eunson 46 with Colgate HAS LANA TURNER CHANGED? by George Benjamin 48 MY OWN STORY by Montgomery Clift 50 STOP LYING ABOUT CROSBY! (Bing Crosby) by Frances Clark 54 HOLLYWOOD'S DIZZIEST MARRY-GO-ROUND (Flynn, Eddington, Dental Cream Haymes, Dm) by John Howley 56 MY PRAYER WAS ANSWERED by Jane Powell 59 features THE INSIDE STORY 4 LOUELLA PARSONS' GOOD NEWS 6 EDITORIAL: The Rule That Most Forget (Jane Wyman) 27 NOW dental science offers proof that PICTURE OF THE MONTH: Under Capricorn 52 always using Colgate Dental Cream right after eating helps stop tooth decay before it starts! departments Continuous research— hundreds of case histories — makes this the most important news in dental history! MOVIE REVIEWS by Christopher Kane 16 Eminent dental authorities supervised 2 ALSO SHOWING (Films Previously Reviewed) 23 groups of college men and women for over YOUR LETTERS 25 a year. One group always brushed their FASHION 64 teeth with Colgate Dental Cream right after eating. The other group followed their MUSIC: Sweet and Hot by Leonard Feather 84 usual dental care. THE FANS by Gloria Lampert 97 The average of the group using Colgate's as directed was a startling reduction in ON THE COVER: Color Portrait of Shirley Temple by Bert Six of Warners number of cavities—far less tooth decay! Other picture credits, page 102 The other group developed new cavities at a much higher rate. NO OTHER DENTIFRICE OFFERS PROOF .OF THESE RESULTS Colgate's has been proved to contain all WILLIAM B. HARTLEY, editor the necessary ingredients, including an exclusive patented ingredient, for effective DURBIN L. HORNER, managing editor CARL SCHROEDER, western manager daily dental care. No claim is made that WILLIAM IEFFERS, story editor ROMA BURTON, western editor using Colgate's can stop all tooth decay, or FLORENCE EPSTEIN, associate editor VIOLA MOORE, associate editor help cavities already started. But brushing FERNANDO TEXIDOR, art director BOB BEERMAN, staff photographer teeth right after eating is the proved way to BILL WEINBERGER, art editor BERT PARRY, staff photographer help stop tooth decay with Colgate Dental CONSTANCE BARTEL, Cream. The Colgate Dental Cream now at fashion editor GLORIA LAMPERT, assistant editor CHRISTOPHER KANE, movie reviewer OTT, assistant your dealer's is the same formula that was BEVERLY editor used in the tests. CAROL CARTER, beauty editor IRENE TURNER, research editor Always Use Colgate's" to Clean Your Breath While You Clean Your Teeth —and HELP STOP TOOTH DECAY! POSTMASTER: Please send notice on Form 3578 and copies returned under Label Form 3579 to 261 Fifth Avenue, New York 16, New/York *Right aft.ir ealing Vol. 39, No. 5, October, 1949. Copyright, 1949, the Dell Publishing Co., lnc.,-261 Fifth Ave New York. Published monthly. Printed in U. S. A. Published simultaneously in the Dominion of Canada, fnternationai copyright secured under the provisions of the Revised Convention for the Protection of Literary and Artistic Works. Office of publication at Washington and South Aves., Dunellen, N. J. Chicago Advertising office 360 N. Michigan Ave., Chicago 1, Illinois. George T. Delacorte, Jr., President; Helen Meyer, Vice-Presi- dent, Albert P. Delacorte, Vice-President. Single copy price, 1 5c in U. S. and Canada. Subscriptions in U. S. A. and Canada $1.80 a year, $3.50 two years, $5.00 three years; elsewhere $2.80 a year. Entered as second class matter Sept. 18, 1930, at the post office Dunellen, N. J., under Act of March 3, 1879. The NO CHANGE IN FLAVOR, publishers accept no responsibility for the return of unsolicited material. Names of characters used in semi-fictional matter FOAM, OR CLEANSING ACTION I are fictitious. If the name of any living person is used it is purely a coincidence. Trademark No. 301778. ©CI© •2 I 0«27« M-G-M... producer of the screen's finest Technicolor musicals presents another wonderful entertainment I STARRING ^||fP KATHRYN GRAYSON ^£ m JOSE ITURBI i ETHEL BARRYMORE KEENAN WYNN Screen Play by Bruce Manning J. CARROL NAISH • JULES MUNSHIN MEET A NEW STAR and Tamara Hovey THOMAS GOMEZ • MARJORIE REYNOLDS He's the rugged, Directed by romantic type NORMAN TAUROG and introducing and the singing Produced by JOE PASTERNAK discovery of a A Mitra-teldwya-Mayti Ficliri MARIO LANZA lifetime! NOTE! Something to watch for! The greatest picture since sound is M-G-M's "BATTLEGROUND"! ! Tfbur Loveliness is Doubly Safe e inside story WE'VE ALWAYS HAD uncanny luck at racetracks. Every time we put two dollars on a horse—he throws his rider. It's reached the point where we can't even pass through Jamaica without rearing. Our good friend, K. Roby Eunson, tells us we're behaving abnormally. But K. Roby isn't exactly herself these days, either. We can picture her right now poring over a green sheet in some Parisian garret. It all comes of K.'s trailing Rita Hayworth on her honeymoon. Naturally, K. did it for us (her story, "The Truth About Rita's Honeymoon," is on page 46), but we'd no idea it would lead to this. If only Rita had stayed put; if only she'd rented a houseboat on the Nile and given her horses the run of the deck, K. Roby would never have been sending us collect wires like: "Saxon took the field at Longchamps. Yippee. Stop." or, "Will Skylarking be scratched at Ascot?" All we can say is, "We don't know, K. Roby, we just don't know. And please, why don't you trot on home—now that the honeymoon is over?" . Follow-up from K. Roby: Seems Rita Hayworth has switched from horses to storks. It's rumored she's gone into seclusion in Deauville, France, to await the birth of a baby . Well, now, that's coming around to our way of thinking . LAST WINTER WE took a course at Arthur Murray's—and for what? So our wife would stop making odious comparisons between us and Clark Gable.
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