Yuengling Flight

Spring 2020 | V.108

YUENGLING FLIGHT

Delivering Excellence Seasonals Rethinking Retail New Products Programs CAPE MAY BREWING CO. | SPRING SELECTIONS | TIME TO DRINK YOUR WHEATIES Letter toTHE TRADE Welcome to Beer Season F COURSE, WE ENJOY OUR FAVORITE BEVERAGES In This all year long, but there is something really special about ISSUE Owarm weather activities (including “non-activities” like sitting by the pool) enhanced by a delicious drink.

There’s no doubt about it – hard seltzer has changed the Delivering the game. You know all about the success of White Claw, Truly Taste of Excellence ��1 and Smirnoff hard seltzers. But let’s not forget the other thirst quenchers out there. Cover Story ��2 Shandies, hard ciders, teas and ready-to-drink cocktails, like the Margarita and Moscow Mule from Cayman Jack, all have a loyal following who are eager to Brewer Highlight ��4 “recruit” friends and family to their drink of choice. And let’s not forget good old pilsners. This style was created to be crisp, A1 Beer Barn ��6 balanced and refreshing during a time when heavy ales dominated beer. Here are a few warm weather favorites to consider… Liberty Ale House ��7 Narragansett Del’s Shandy A collaboration between an iconic Rhode Island beer and the region’s favorite summertime treat, Del’s frozen lemonade, this New Products ��8 shandy makes for a refreshing adult beverage. Look for the new Del’s Variety Pack coming soon. Seasonal Selections �� 12 Woodchuck Hard Cider Sangria This unique sangria is a semi-sweet cider, Available Year-Round with notes of red wine, citrus and berry for a full-bodied taste. Perfect for the Season �� 19 Wild Leaf Hard Tea This hard tea is subtly sweet and wildly refreshing with only 1g of sugar and 100 calories at 5% ABV. Using some of the best tea in Programs �� 20 the world, grown in warm, subtropical rainforests, Wild Leaf offers a crisp, clean tea taste, brightened by a touch of real fruit. The new Wild Leaf Variety Pack is available now! Rethinking Retail �� 29 Sly Fox Slugger Sly Fox’s new spring/summer seasonal is brewed with rich malts and a touch of German noble hops. This pilsner is as crisp as the crack of a bat and flavorful enough to stay out of the bush leagues. Notes of honey Web ordering is now available to and biscuits round the bases of your taste buds, while a pleasing hoppy all Origlio Beverage customers. bitterness brings it all home. To place your beer order online, head to weborders.origlio.com Evil Genius You’re Killing Me Smalls This raspberry-infused lemon shandy starts off with a base of pilsner and wheat, is dosed delicately with Warrior hops to complement the complex bitterness from the lemon, then fermented To receive weekly emails with Evil Genius’ house ale yeast and infused with all-natural raspberry. of upcoming releases from Origlio Beverage, please send Here’s the bottom line. Origlio’s portfolio is filled with a diverse array of your email address and the grown‑up drinks your customers are waiting to enjoy and discover. Talk to your name of your account to Origlio representative about the perfect selection of products for your business. [email protected] Thanks for your business. Now, go sell some fun-in-a-bottle/can!

Best,

Dominic Origlio President For more refreshing thirst Heady Times is published five times a year, courtesy quenchers, check out this edition’s of Origlio Beverage. Rethinking Retail article on wheat beers! DeliveringTHE TASTE OF EXCELLENCE Origlio People Get The Job Done Jon Muldowney Off-premise Chain Sales Rep How long have you been with the company? 2020 marks my 6th year with Origlio. What other positions have you held? When I first started, I called on mainly independent, large format takeout accounts and only two grocery stores in Berks and Lancaster Counties. What does your current job entail? Today my role has evolved to exclusively calling on grocery and convenience chain accounts in Berks and Lehigh Counties. What do you like to do when you’re not working? I love spending time with my wife, Michelle, and our three children. The latest thing in our house is watching “The Masked Singer” together! If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I dream of being in Ireland, at an old pub, having a delicious pint of Guinness. Rod Eidle Safety & Equipment Manager How long have you been with the company? 23 years. What other positions have you held? I’ve been a DSR, supervisor and operations manager. What does your current job entail? I train employees on equipment such as forklifts and class A tractor trailers. I’m also in change of maintaining a safe warehouse, as well as equipment. What does it take to make sure your department runs smoothly on a day-to-day basis? Conducting and reporting on daily equipment checks, warehouse walkthroughs and checking on any equipment that is being serviced. What do you like to do when you’re not working? I love the outdoors (hunting, fishing, hiking) and spending time with my wife and our three Labradors. If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? Our mountain house in central PA, drinking a Coors Light.

www.origlio.com HeadyTimes v.108 1 CoverSTORY FLIGHT By Yuengling Takes the Next Generation of Light Beer to New Heights

with friends after work, for a night on the town or for relaxing after a workout.” The brand’s name is a unique take on light beer and is also a nod to the brewery’s iconic eagle logo. With modern packaging From left to right, Jennifer, Sheryl, Wendy and Debbie Yuengling and a sleek wing graphic, FLIGHT pays The sixth generation of the nation’s top U.S. craft beer tribute to D.G. Yuengling’s original Eagle company continues their winning streak with another brewery built in 1829. innovative beer. The beer was also developed specifically for younger consumers, females in particular. N 2018, YUENGLING INTRODUCED GOLDEN PILSNER, THE FIRST “We’ve discovered that younger consumers addition to their year-round beer lineup in over 17 years. With the are increasingly focused on carbs and success of that launch, Yuengling’s sixth generation Vice President I calories,” says Jennifer. But what sets of Operations, Jennifer Yuengling and her three sisters (Office Manager FLIGHT apart from competitors in this space, Debbie, Chief Administrative Officer Wendy and Order Services Sheryl) will such as Mich Ultra? “We’ve raised the bar continue their winning streak with their latest upscale, light beer: FLIGHT. with an elevated taste profile. It’s a step up Dubbed the “next generation of light beer” FLIGHT is a crisp, refreshing, from every other light beer on the market.” 95-calorie, premium light beer. With only 2.6g carbs and 4.2% ABV per The off-premise strategy created by 12 oz. serving, FLIGHT is perfectly positioned to attract health-conscious Jennifer and her team is simple. “FLIGHT consumers looking for a beer that complements active lifestyles. is launching in a super-premium glass “As we enter our 191st year, we’re focused on the future, on new bottle and sells best when placed next challenges and, more importantly, new opportunities,” says Jennifer from to premium-plus and import brands.” As Yuengling’s home base in Pottsville, PA. “My sisters and I have been working on FLIGHT for over a year.” Their big bet on Golden Pilsner paid off in spades, as Yuengling was named Top U.S. Craft Beer Company by the Brewers Association for the fifth straight year. “It’s humbling to be recognized among so many other great companies,” says Jennifer. But she and her sisters know that the only way to keep their title is to introduce more new products that meet the evolving needs of the consumer. “We’re constantly listening to consumers and our fans. Following Golden Pilsner’s launch, we saw that people wanted a new beer drinking experience, one with more authenticity than they were getting with competitive brands.” And so, FLIGHT was born. A new light beer for a new generation, FLIGHT is an upscale beer, perfect for dynamic occasions. “It’s for people with active lifestyles, for enjoying

2 HeadyTimes v.108 www.origlio.com CoverSTORY

Raise the Bar: Finally, A Premium Light Beer With Great Taste! Many premium light beers only offer low carbs and low calories. In developing FLIGHT, the Yuengling sisters wanted a premium light beer that delivered “better-for-you” stats AND great flavor. Brewed with water, malted barley, corn and a select hop for the on-premise strategy, Jennifer says extract, FLIGHT FLIGHT is “a great, upscale option across has a rich flavor the bar, and for patio, outdoor bar and roof deck features.” and deep color that sets As a fiercely independent, family-owned it apart from brewery in operation since 1829, Yuengling has always been known for its heritage and other premium history. But innovations like FLIGHT and light beers, like Golden Pilsner have shown that America’s Mich Ultra. oldest brewery still has plenty of surprises in store. And with Jennifer and her three sisters at the helm, Yuengling is ready to fly to even higher heights.

FLIGHT Support Yuengling has made an unprecedented $5 million investment in marketing support for FLIGHT’s product launch. The 360-degree campaign will include social media posts, extensive out-of- home advertising and even celebrity “It’s for people with active influencers. lifestyles, for enjoying with friends after work, for a night on the town or for relaxing after a workout.” – Jennifer Yuengling

www.origlio.com HeadyTimes v.108 3 BrewerHIGHLIGHT Ryan Krill of Cape May Brewing Co. OUNDED IN 2011 BY RYAN KRILL, HIS BUDDY CHRIS HENKE AND his father Bob – Cape May Brewing Company sold its first keg right Fout of Ryan’s trunk. What began nearly 10 years ago as a humble, hyper-local operation is now a force to be reckoned with in the world of craft beer. The idea for the brewery began at the Krill family’s beach house in Avalon, NJ. Bob Krill (known as “Mop Man” for his constant cleanup work at the brewery), Ryan and Chris found, as many vacationing beer lovers did in those days, that the craft beer they loved wasn’t easy to find down the shore. Unlike many vacationing beer lovers, they decided to do something about it. Now, year after year, Cape May posts double, sometimes triple digit growth, bucking a perceived trend that sales have slowed down in the craft beer segment. According to Krill, that’s thanks to the strength of their core lineup. Cape May IPA accounts for nearly 32% of their business, though they don’t see themselves as an IPA brewery. Just in time for summer, they’re releasing Cape May Tan Limes – a Mexican- style lager brewed with lime and Cape May sea salt – and we’ll see a return of some other seasonal favorites (see side bar). So, what is Krill’s secret to growing Cape May from a three-person crew, to New Jersey’s largest craft brewery? Heady Times sat down with him to find out. Two years ago, Cape May decided to put their “big boy pants on”. “Here’s an example of what we did when we wore Pampers. At first, we bought a font online because we thought that’s all you needed for branding. But then, we were like, wait, what are we doing? If we do this, let’s do it right. We looked at breweries that were doing things well “I can’t stress this and copied part of their playbook. They used professional ad agencies to hone their identity, so we found an agency that we really liked. We enough – it really comes learned it wasn’t just about developing a logo, it was about finding out down to the fact that who we are. Now we know who we are and who we are not. Wearing ‘big boy pants’ is all about focus, commitment to excellence and making we’ve got great beer.” great beer.” – Ryan Krill The town of Cape May is one of New Jersey’s shining spots and is central to their selling story. “This place is about nostalgia. Everyone has their own story about Cape May. We draw on that when creating and Their core values, which challenge selling our products. Learning about everyone’s personal connection to employees to “Be a Pro” and “Work the town makes it fun. We can all talk about that special connection. Safe, Work Smart,” are something That’s our selling story. It hasn’t changed, we’ve just better defined it.” that sets Cape May apart. “At Cape Many of their fan-favorite beers started as small batch brews May Brewing Company, we have a clearly in their humble Tasting Room. “The Bog is a great example of our defined set of core values, enshrined on process. It started as a cranberry wheat beer that we accidentally added a Credo Card, carried by every Brew Crew too much cranberry to – so we cut it with lemonade, and everyone loved member. It’s all about accountability and it. Because it was so popular, we brought it to Philly. Now it’s a huge hit pride in what we do. Everyone here is really and a fan favorite.” invested in our success, and it shows.” They don’t want to be seen as a “local” brand. “We don’t hang our Above all, Cape May’s explosive hat on local. We just happen to be local. We don’t see it as a point of success comes down to one simple differentiation because there’s always another local brand. Millions of thing: “I can’t stress this enough – it really visitors come to Cape May from all over the country, so local isn’t our comes down to the fact that we’ve got only selling strategy.” great beer. Our brewers have the latitude

4 HeadyTimes v.108 www.origlio.com BrewerHIGHLIGHT Cape May’s Seasonals to try new things; they’re not tied down by Bring the Sunshine style or any philosophy. They have freedom to innovate. We have a strong commitment Returning Seasonals to variety. It’s crazy, but we have plans to release 39 different beers next year. Sure, The Bog our fans have come to expect certain Fan favorite The Bog is a tart, beers, but beyond that, they know to cranberry wheat beer blended with expect the unexpected.” lemonade. Look for this one in cans and draught this April. Their Research and Development program is where Cape May’s delicious Bounding Main beers are born. “R.A.D. gives us the time Like many a stormy wind, this to really dial in on a recipe. We’ll brew a dank, 7.8% IPA will blow small batch of a new beer and release it you away. Available in April. in the Tasting Room, asking our visitors for feedback. Our Always Ready pale ale and Follow the Gull Cape May White both began as part of the A juicy and ultra-drinkable hop-bomb R.A.D. program.” bursting with tropical and citrus aromas, Follow the Gull will return Cape May White is their big new bet this May. for 2020. “We’ve got a lot of killer IPAs on the shelves, but we wanted something New to Philly a little different: an approachable, easy- drinking Belgian wit, something that’s Tan Limes going to appeal to the craft beer drinker Tan Limes is Cape May’s Mexican- who prefers the fruity esters and gently style lager brewed with a touch of spiced brews over something tremendously locally-sourced sea salt and a hint of hoppy. It began as Great Wit Shark, Persian lime juice. Available now! which won silver at the U.S. Beer Tasting The Grove Championships last year, so we’ve already Sweet and tart, The Grove is like had a great response.” walking through a citrus grove at Keep an eye out for their new brews harvest. Due out in May. Crushin’ It and Tan Limes to drop later this year. “With Citra, Mosaic and Azacca Draught Only Releases hops blended together to accentuate the Cococabana fresh flavors of orange juice, Crushin’ It is A pale ale brewed with house- dry, approachable and perfectly balanced. toasted coconut, Cococabana will Tan Limes is a simple, drinkable lager, be available in April. with lime juice and sea salt. When we first released it, on draught only in April, the Summa Down Unda response was overwhelming. And it should Another crusher of a pale ale, be noted that each of them began as either Summa Down Unda is brewed with a R.A.D. or a Tasting Room-only release.” an abundant amount of wheat and Don’t sleep on their limited IPA 16 oz. finished off with a dash of kiwi can releases, which have become a juice. Try it yourself this April. calling card for CMBC. “Our fans have learned to look for them, and they’re in and out of the market with the right frequency – long enough for people to be able to come “Sure, our fans have come to expect back to them a few times, but not long enough for people to grow tired of them. certain beers, but beyond that, they The series is built around the typical craft drinker’s desire to try something new.” know to expect the unexpected.” – Ryan Krill

www.origlio.com HeadyTimes v.108 5 Off-PremiseSPOTLIGHT A1 Beer Barn Success As Soon As The Barn Door Opened BEER BARN, LOCATED ON BUSY EDGMONT AVENUE IN Brookhaven, PA, is a short drive from Widener University. A1The store has been open for less than a year, but it’s been quite successful so far. Offering over 2,000 products, the team at A1 Beer Barn, led by owner Vik Patel, understands their customers and how to consistently exceed their expectations. Heady Times sat down with Patel to discuss what it takes to be A1. Heady Times (HT): Fill us in on your background, how A1 Beer Barn got started and why you chose this location. Vik Patel (VP): We opened the store in August of 2019. Things Owner of A1 Beer Barn, Vik Patel got started through some discussions with friends of mine, who are involved in the beer business. I had previously owned a gas station and convenience store, so I was familiar with selling single-serve products. My friends and I recognized that this was a great location, along a major road, with easy access. HT: What was this building used for previously? Were renovations needed? VP: It used to be a PA state liquor store, which moved down the road. We redesigned the whole store, creating a proper layout for selling beer. Our goal was to be able to offer as many products as possible, without we pay attention to trends. Often times, making things feel cramped. We designed the store to have a nice flow customers don’t even need to ask for that shows off new products, while also making it easy for customers to products because we already have them! find and grab a product they’re looking for. For example, we jumped on the alcoholic HT: There’s a decent amount of Saint Archer Gold P.O.S in the slushie trend and it’s become a major store. How else do you promote new products? part of our business. It doesn’t need to be warm or sunny out for people to buy them. VP: Tastings are what really help us sell new items. We promote our They’ve been a huge hit. In the near future, events on Facebook. We stage them so that customers pass the we plan on installing a growler station so sampling station on their way in and out. We succeeded with Saint we can offer draught beer to go. At the end Archer because, while customers may only be vaguely familiar with the of the day, our clients have different tastes product since it’s new, we talked to them about Saint Archer’s attributes and needs, so our goal is to offer variety in and got them to taste it… and then, the quality spoke for itself. A good both package and product type. number of customers bought a case right after tasting it! HT: How has Origlio helped you in these We also emphasize optimal product placement in the store. We set up first couple of months? displays in the entranceway and near the register. Our goal is to remind customers about the experience they had during a sampling. We don’t VP: Origlio is great when it comes to want shoppers to feel like we’re forcing a product on them, so we try to communication. The sales managers are be strategic and hope it catches their eye. extremely helpful and make sure we are aware of new products being released, HT: How do you handle customer requests for products? as well as growing industry trends. The VP: We have a diverse clientele and we aim to meet their needs. company has been very easy to deal with We’re looking to build a sense of reliability and trust. On top of that, and has really set us up to succeed.

Facebook.com/A1BeerBarn • 4117 Edgmont Ave., Brookhaven • 610-499-9100

6 HeadyTimes v.108 www.origlio.com On-PremiseSPOTLIGHT Liberty Ale House Life, Liberty & the Pursuit of Beer N SOUTHEAST PA, THE LIBERTY FAMILY OF BARS have become synonymous with good beer. Following Iin the footsteps of Tavern on Liberty in Allentown and Liberty Taproom in Reading, Liberty Ale House in Shillington already had the recipe for success. Heady Times talked with co-owner Tony Reber to get the scoop on opening his third (and the upcoming fourth) location. Heady Times (HT): How did you get into this business? Tony Reber (TR): I co-own Liberty Ale House, Tavern on Liberty in Allentown and Liberty Taproom in Reading with my parents, Sherry and Greg Russoli. Tavern on Liberty in Origlio sales rep Marnie McDonough with Liberty Ale House co-owner Tony Reber Allentown was our original location, and as business grew there, my parents approached me about opening more locations in this area. We hope to have our fourth location, Liberty at Dryville, which will be housed in the former Dryville Hotel, open by the end of the year. HT: What on the menu sells well? TR: Each location has a different menu. Each is a mix of traditional bar food and some higher-end gastro pub-style food. All three locations are known for their wings, and the lobster grilled cheese sells well here. The menus rotate every season, so what sells well right now might not be the same in a few months. HT: How have you shown customers that Liberty Ale House is a place they can rely on for great beer? TR: We started out specializing in craft beer because we had a malt beverage license and not a whole liquor license. When we opened Liberty Taproom, the craft beer culture in this area was prominent, so the business model was built off the Allentown location. We look for what’s trending and what people are seeking out, and order accordingly. HT: The décor in here is very unique. What was your inspiration? TR: I took a lot of inspiration from Philly and other bigger cities. I wanted to bring a “big city” vibe to Reading. The antique lighting and industrial fixtures are made by local artists John Addieo and Jeff Press, respectively. HT: What sets you apart from other establishments and contributed to your success? TR: Above and beyond the craft beer, I think our dedication to providing an inviting atmosphere, having a friendly staff and being consistent with food and service sets us apart. HT: How has Origlio helped your business? TR: Some of the best-selling products are from Origlio. Customer service has always been consistently fantastic, and they’re always willing to help with coasters and other extras for the bar.

thelibertyalehouse.com • 1501 Lancaster Ave., Reading • 610-370-7895

www.origlio.com HeadyTimes v.108 7 NewPRODUCTS Pilsner Urquell Can Redesign Truly Wild Berry The world’s first pilsner is getting a fresh new look – harking Hard Seltzer Draught back to the heritage of the beer that changed beer in Truly Wild Berry is now available on draught! 1886. Pilsner Urquell fans This bold mix of strawberries, raspberries and can get their hands on new, blackberries brings the natural sweetness and premium cans with the same juiciness of fresh picked berries right to rich flavor shoppers have your glass. It’s recommended to serve over come to know and love, ice for a crisp and delicious taste. ABV: 5% crafted to crisp perfection. Availability: Now, year‑round in Berks, Availability: Year‑round, Lehigh and Northampton Counties beginning in April in Lancaster and Berks Counties Twisted Tea Peach 12 oz. Cans Vizzy Twisted Tea Peach has the refreshing, real iced tea taste Introducing Vizzy, a new kind with a twist of peach. New this of hard seltzer and the first season, Twisted Tea Peach one crafted with antioxidant- is now available in 12 oz. rich vitamin C from superfruit 12-pack cans so peach parties acerola cherry. Vizzy is also can continue all year long. certified gluten-free, with ABV: 5% Availability: Now, alcohol made from real cane year‑round in Berks, Lehigh and sugar. The best part? It clocks Northampton Counties in at about 100 calories per can. Vizzy is infused with natural flavors, so consumers can enjoy a variety of Twisted Tea great-tasting, fizzy, fruity flavors, without any of the guilt – making life more refreshing to enjoy. Vizzy will be available Original Draught in 12 oz. cans of Pineapple Mango and a variety pack Twisted Tea Original, the smooth and containing: Strawberry Kiwi, Blueberry Pomegranate, refreshing hard iced tea made with real Pineapple Mango and Black Cherry Lime. ABV: 4.2% brewed tea and a twist of lemon, is now Availability: April in Lancaster and Berks Counties available on draught. Recommended serving is over ice (preferably in a mason Arnie’s Spiked Iced Tea jar) with a lemon wedge garnish, for a crisp and delicious taste. ABV: 5% Shoppers have spoken, and they love Arnold Availability: Now, year‑round in Berks, Palmer Spiked Half-and-Half, so Molson Coors is Lehigh and Northampton Counties bringing them something else they’ll love: Arnold Palmer Spiked Iced Tea. Made with natural, real brewed tea, Arnold Palmer’s Spiked Iced Tea Wild Leaf Hard Tea Variety Pack is the perfect beverage to commemorate good times with good people. ABV: 5% Packages: 12 Brewed with real tea grown in the rainforest, Wild Leaf and 24 oz. cans Availability: Year‑round, 24 oz. Hard Tea is subtly sweet and wildly refreshing with only cans available now, 12 oz. cans beginning in 1g of sugar and 100 calories at 5% ABV. Using tea April in Lancaster and Berks Counties widely recognized as some of the best in the world given the warm, subtropical conditions in the rainforest where Arnie’s Spiked Lemonade it grows, Wild Leaf offers a crisp, clean tea taste and is brightened by a touch of real fruit. Wild Leaf Hard Since shoppers loved the Arnold Palmer Spiked Tea variety pack includes: Black Tea with Lemon & Half-and-Half so much, Molson Coors is also Honeysuckle, Green Tea making Arnold Palmer Spiked Lemonade! It’s with Apple & Honey and the same great-tasting, fresh-squeezed lemon Black Tea with Peach & juice from Spiked Half-and-Half that fans already Mango. Availability: Now, love. ABV: 5% Packages: 12 and 24 oz. cans year‑round in Availability: Year‑round, 24 oz. cans available Berks, Lehigh and now, 12 oz. cans beginning in April in Lancaster Northampton Counties and Berks Counties

8 HeadyTimes v.108 www.origlio.com NewPRODUCTS Amstel Light New Packaging Mike’s Hard Lemonade This spring, Amstel Light is launching new secondary Brand Refresh packaging. The modern and refreshing look is sure New year, new Mike’s – same great taste, great new to stand out on shelves. In addition, Amstel Light is look! This spring, the Mike’s Hard lineup is getting releasing a 16 oz. can. This new SKU will offer retailers some new duds! The package refresh will give the and consumers a single serve opportunity, but the larger brand a more flavor-forward look and feel. cans are also perfect for festivals, sponsorships, patio Availability: Now, year‑round in Lancaster, accounts and traditional channels such as convenience, Berks, Lehigh and Northampton Counties grocery and the on-premise. Availability: Year‑round, beginning in April in Lancaster and Berks Counties

A New Look for Red Stripe Allagash White Red Stripe is upgrading its look, making it more modern, 16 oz. Cans while sticking with its core asset – the Red Stripe! Available for the first time ever in 16 oz. Availability: Year‑round, beginning in April in Lancaster 4-pack cans, Allagash White features a and Berks Counties refreshing balance of citrus and spice. Wheat, coriander and Curaçao orange peel round out the flavor of this pale straw-colored, hazy beer. ABV: 5.2% Availability: Now, year‑round in Lancaster and Berks Counties

Cervezas De Mexico Woodchuck Hard Cider Sangria Invite customers to party with friends and celebrate Sangria is hard to make, so Woodchuck did it for us. with variety, with the Cervezas de Mexico 12-pack can Woodchuck Sangria is a semi-sweet cider with notes of variety! This authentic bundle of Dos Equis Lager, red wine, citrus and berry, for a full-bodied taste inspired Dos Equis Mexican Pale Ale, Bohemia and Tecate by Sangria. ABV: 5.5% Package: 12 oz. cans only evokes the spirit of Mexico and is ideal for those looking Availability: Year‑round, beginning in April in Lancaster to please their variety-seeking friends. With a superior and Berks Counties selection of brands, Cervezas de Mexico is the perfect pack for any get-together this summer. Availability: Year‑round, beginning in April in Lancaster and Berks Counties

New Look for Smirnoff Hard Seltzer Variety Pack The Smirnoff Hard Seltzer Variety pack has been renovated to clearly call out “Zero Sugar”. It still includes the same great flavors with only 90 calories and 1g carbs: Berry Lemonade, Piña Colada, Raspberry Rosé and Cranberry Lime. Availability: Year‑round, beginning in April Lancaster and Berks Counties

www.origlio.com HeadyTimes v.108 9 NewPRODUCTS Cape May White Peak Slim Hazy IPA Cape May White is brewed with orange and Peak lives to create flavorful, hop- lemon peels, coriander, grains of paradise and drenched, hazy IPAs that showcase the Belgian witbier yeast. Fruity esters up-front, quality of ingredients from their organic with an easy-drinking finish, yields a traditional farmers. For years, they’ve been searching Belgian-style wheat ale brewed in the heart of for ways to showcase an abundance of the East Coast. ABV: 5.2% Packages: 12 oz. hop flavor into a beer that is under 95 cans and draught Availability: Now, calories and less than 3g of carbs. After year‑round in Lancaster, Berks, Lehigh and years of hard work and research, they finally created Northampton Counties Slim Hazy – a 4.1%, hop-forward IPA, overflowing with organic Calypso, Citra and Simcoe hops. All the hop grandeur and haze that you expect from a world-class Narragansett Del’s Variety Pack IPA, but with a low-calorie profile, so you can crush Del’s Variety Pack is perfect for those looking for your life goals. ABV: 4.1% Packages: 12 oz. cans and something refreshingly different. Included in the mix draught Availability: Now, year‑round in Lancaster, are: Lemon Shandy, a thirst-quenching classic made Berks, Lehigh and Northampton Counties with all-natural lemons, Narragansett’s award-winning lager and just a touch of sugar; Watermelon Shandy, Long Trail Little Anomaly a summer cookout essential that combines natural watermelon flavor with Narragansett Lager and just a Little Anomaly is a hint of sweetness and Mango-Passionfruit Shandy, a ‘guilt-free’ IPA, with crisp, tropical treat that only 110 calories and combines Narragansett’s 9g carbs per 12 oz. lager with natural mango serving. ABV: 3.8% and passionfruit flavors. Package: 12 oz. cans Availability: Year‑round, only Availability: Now, beginning in April year‑round in Lancaster, in Lancaster, Berks, Lehigh and Berks, Lehigh and Northampton Counties Northampton Counties A New Mix for Long Trail’s IPA Pack This all-season pack Heavy Seas Rip Currant of Long Trail’s most New to Heavy Seas’ portfolio, Rip Currant is sure to trail-worthy IPAs was be a fruity and refreshing favorite. Waves of raspberry constructed for the and black currant blend together to give juicy adventures that this beer its sweet and bright juiciness. await. This variety pack It’s the perfect fruited ale for any time of includes: Green Blaze year. ABV: 4.5% Packages: 12 oz. cans IPA, Trail Hopper and draught Availability: Year‑round, IPA, VT IPA and new beginning in May in Berks, Lehigh and Little Anomaly. Northampton Counties Availability: Now, year‑round in Lancaster, Berks, Lehigh and Northampton Counties

Moosehead Radler Mix Pack This 2/12 pack can variety includes beer with a twist in four refreshing flavors. Moosehead Radlers are refreshing blends of beer infused with a hint of natural fruit flavors. Included in this variety are: Moosehead Grapefruit Radler, Watermelon Radler, Strawberry Lemonade Radler and Peach Mango Radler. This variety pack will replace Moosehead Grapefruit Radler 12 oz. cans. Availability: Year‑round, beginning in April in Lancaster, Berks, Lehigh and Northampton Counties

10 HeadyTimes v.108 www.origlio.com NewPRODUCTS Alpine Nelson SMPL Seltzer Variety 15-Pack This legendary unfiltered IPA is named after the At just 100 calories and 1g carbs, enjoy these Nelson Sauvin hop, an outstanding varietal new, local, gluten-free seltzers in refreshing flavor from New Zealand. Nelson pours a hazy straw combinations: Mango Kiwi, Blueberry Peach color, with pine and fruity hop notes that are and Pomegranate Lime. Availability: Year‑round, extremely well-balanced. It’s Nelson or nothing! beginning in April in Lancaster, Lehigh and ABV: 7% Packages: 12 oz. cans and draught Northampton Counties Availability: Now, year‑round in Lancaster and Berks Counties

Green Flash Beter Beter beer is brewed with certified organic hops, fruit, malt and tea for a fruit-flavored and refreshing, light-bodied wheat ale with hints of Acai berry and black tea. ABV: 4.2% Packages: 12 oz. cans and draught Availability: Year‑round, beginning in May in Lancaster and Berks Counties Saranac Green Tea Spiked Seltzer Variety Lagunitas Hazy Wonder Combining the rejuvenating qualities of green tea with This fascinating ferment is full of fabulous the crisp and refreshing Sabro, Citra and Cashmere hops for a character of naturally flavored smooth, tropical fruitiness. It’s a slightly hard seltzer, Saranac Green bitter, densely hazy phenomenon that’s Tea Spiked Seltzer is an strangely light in mouthfeel, keeping you easy-drinking and gluten-free satiated and still coming back for more. upgrade to better flavor. This ABV: 6% Packages: 12 oz. cans and draught 2/12 pack variety features Availability: Year‑round, beginning in April in three delicious Green Tea Spiked Seltzer flavors: Lehigh and Northampton Counties Lemon, Peach Mango and Raspberry, each with only 2g carbs, 100 calories and 4.5% ABV per 12 oz. can. Availability: Year‑round, beginning in April in Lancaster Flying Fish Hazy Bones and Berks Counties You can rest your weary head right on this can. While you’re at it, sniff the hints of Saranac Weekend Warrior pineapple and mango. And if you’re so Saranac’s new 2/12 pack can inclined, sip the tropical hop party. Repeat variety is here for all your thirst- in due time. ABV: 6.3% Packages: 12 oz. quenching needs. Weekend cans and draught Availability: Now, Warrior will appeal to active life year‑round in Lancaster, Lehigh and craft consumers and it includes Northampton Counties the fastest growing craft styles: Juicy Ale, a 4.8% juicy and New Offerings in the unfiltered ale that combines Flying Fish Variety 15-Pack the best Citra and Mosaic Flying Fish’s updated hops around, showcasing flavors of Mango, Guava and 15-pack can variety Pineapple, with a soft mouthfeel; Session IPA, a 4.7% includes: Hazy Bones, crisp and refreshing session IPA brewed with fruity and Daylight Saving, citrusy Cascade, Centennial & Columbus hops and Tradewinds, XPA & Salt L’il Hazy Ale, a 4.5% hazy, juicy and unfiltered beer and Sea. Availability: Now, brewed with Citra, Mosaic and Centennial hops, which year‑round in provide notes of tropical fruit, citrus and subtle pine. Lancaster, Lehigh and Availability: Year‑round, beginning in April in Lancaster Northampton Counties and Berks Counties

www.origlio.com HeadyTimes v.108 11 SeasonalSELECTIONS When Demand Exceeds Supply Keystone Light USA Packaging Keystone Light, the first beer brand Many of our craft seasonal and specialty releases are to ever partner with United Service available in limited or extremely limited quantities. Organizations, is proud to do so Breweries only produce a certain amount of their specialty once again. Americana-themed beers and Origlio Beverage does all they can to get as packaging and retail displays will much product as possible. In addition, this publication is help shoppers let their patriotic compiled months prior to the decision made by the brewery flag fly and show support for the to allocate their products to the wholesaler. Variations in USO. Package: 12 oz. cans only the production for some of these limited release offerings Availability: Mid-May in Lancaster, Berks, Lehigh and will fluctuate, resulting in lower quantities than anticipated. Northampton Counties If you are interested in something you see in this publication and it is out of stock when you place your Sol Cinco 12-Packs order, please contact your Origlio Sales Representative to discuss similar options. Sol is bringing fans a fresh, authentic update to Cinco Origlio also sends a craft email blast, weekly to inform de Mayo. The light golden customers of seasonal offerings that are available to you lager is partnering with rising immediately and ones that will be in stock soon. Mexican street artist Spaik45 If you are interested in receiving this email please to design new 12-packs to contact Jessica Lawrence at [email protected] with stand out during the holiday. your email address. The new thematic artwork will also be applied to sunglasses and tote bags that can be used for on-premise giveaways. Availability: May in Coors Light 12 oz. Slim Cans Lancaster and Berks Counties Born in the Rockies in 1978, Coors Light is cold- lagered, cold-filtered and cold-packaged for a cleaner, Heineken Original + crisper taste. It is the perfect cold refreshment, with Heineken 0.0 15-Pack Cans 4.2% ABV and only 102 calories, for all the Chill moments. And now it’s available in 12 oz. slim cans! This new 15-pack includes both Heineken Original and 3 Slim cans are growing 30% year-to-date with younger cans of Heineken 0.0! The fresh, new design will attract legal drinking age consumers. Out-of-category case new buyers to the brand and studies show that the addition increase household penetration. of slim cans to a package When consumers try Heineken lineup drives incremental 0.0, 83% will likely purchase the growth. This package will be product, proving that trial is key replacing Coors Light 12 oz. to success for this non-alcoholic can 12-packs for the warmer beer. Availability: May in months. Availability: Now, in Lancaster and Berks Counties Lancaster, Berks, Lehigh and Northampton Counties Smirnoff Hard Seltzer Coors Light Summer Packaging Red, White & Berry Coors Light is helping shoppers grab some summer Introducing America’s Seltzer, with 0 sugar, Chill. Fans can get mountain-cold refreshment 90 calories, 1g carbs, 4.5% ABV, no artificial throughout the warmest months of the year, with sweeteners and clear liquid. Smirnoff Hard special, thermochromic summer-themed Seltzer Red, White & Berry has a deliciously cans, perfect for backyard barbecues or refreshing cherry, citrus and blue raspberry days at the shore. These iconic cans feature flavor. Cold activated cans reveal a blue sunglasses as a nod to long summer days, base and stars when cold. ABV: 4.5% bringing in opportunity for moments of Chill Package: 12 oz. cans only Availability: April throughout the season. Packages: 12, in Lancaster and Berks Counties 16 and 24 oz. cans Availability: May in Lancaster, Berks, Lehigh and Northampton Counties

12 HeadyTimes v.108 www.origlio.com SeasonalSELECTIONS Samuel Adams Summer Ale Dogfish Head Sun-Day-Feels Golden, hazy and thirst-quenching, Samuel Adams Inspired by brunch libations, Sun-Day-Feels is Summer Ale is back to signal warmer days ahead. This a beermosa sour brewed with viognier wine American wheat ale boasts orange, lime grapes, blood orange juice and peach puree for and lemon peels to create a refreshing ‘all the feels.’ Tart, spritzy and mimosa-esque, citrus aroma. Grains of paradise this summertime sipper received the highest accent the crisp wheat character, with rating on Dogfish Head’s Beer Exploration a subtle spice that finishes clean. Journal (a program customers use to rate Summer Ale is just right for wishing beers coming from the R&D brewhouse) for summer or washing the season during the summer of 2019. Part of the down. ABV: 5.3% Packages: 12 oz. 2020-2021 Off-Centered Art Series, Sun- bottles, 12 oz. cans and draught Day-Feels boasts bright, lively artwork by Dan Availability: Now, in Berks, Lehigh Stiles. ABV: 6.5% Packages: 12 oz. and Northampton Counties bottles and draught Availability: May in Lancaster, Berks, Lehigh Samuel Adams Porch Rocker and Northampton Counties Sweet, tangy and refreshing, Porch Rocker was inspired by German cyclists who mixed beer with lemonade to quench their thirst on a hot summer day. Samuel Adams’ take on the radler starts with a golden helles lager, to which a unique blend of lemons is added, to capture that fresh-squeezed taste. Its crisp, light body and clean finish make BrewDog East Coast Crush it a refreshing beer all season long. This New England-style IPA ABV: 4.5% Packages: 12 oz. bottles, pours as hazy as a brisk 12 oz. cans and draught (also available Vermont morning. With bags in the Sam Summer Variety Pack) of crisp, tropical fruit aromas, Availability: Now, in Berks, Lehigh this dry-hopped monsoon and Northampton Counties fills the air with whiffs of pineapple, mango and a Samuel Adams touch of zesty lime. Brewed Beers of Summer Variety Packs with wheat and oats, the waves of juicy flavor finish Samuel Adams Beers of Summer 2020 Variety Packs with an unfiltered coastal crisp are available in can and bottle 12-pack assortments. that’s smooth and sessionable. The can variety includes: Sam ’76, Summer Ale, High on hops, low on bitterness and big on Porch Rocker and a taste. ABV: 4.8% Packages: 12 oz. cans and draught variety pack exclusive, Availability: Now, in Lancaster, Berks, Lehigh and American IPA, made Northampton Counties with 7 American hop varieties, this IPA has an intense juicy, citrus BrewDog Pulp Patriot Blueberry flavor, a lean body and This milkshake IPA that rocked your world a crisp, clean finish. The with payloads of fruit is back. This time, bottle variety includes: BrewDog is weighing in with heaps of Boston Lager, Sam fresh blueberries. This milkshake berry ’76, Summer Ale masterpiece is ripe with juicy flavors, and Porch Rocker. rounded out by milk sugar, accentuated Availability: Now, in with hop aroma and finished with a Berks, Lehigh and refreshing, chewy body. ABV: 9.5% Northampton Counties Packages: 12 oz. cans and draught Availability: April in Lancaster, Berks, Lehigh and Northampton Counties

www.origlio.com HeadyTimes v.108 13 SeasonalSELECTIONS Great Lakes Hazy IPA Flying Fish Salt and Sea This unfiltered IPA has a smooth, hazy Variety Pack landscape tastefully decorated with a flashy This 15-pack variety has 3 variations of Flying Fish’s blend of Citra, Azacca and Lemondrop popular Salt and Sea: original Strawberry and hops. Ripe stone fruit and tropical Lime, Mango and Pineapple & Blackberry and notes mow through a thicket of haze, Kiwi. Availability: Now! in Lancaster, Lehigh and cutting to a pleasantly piney finish in this Northampton Counties impeccably balanced brew. ABV: 6.7% Packages: 12 oz. bottles and draught Availability: April in Lancaster, Berks, Lehigh and Northampton Counties Great Lakes Lemon Hefeweizen Cloudy and spirited, with classic banana and clove aromas and a zestful lemony finish, Lemon Hefeweizen is brewed with real lemon peel and purée. This cloudy, German- style wheat beer is a frothy and fruity ale Flying Fish worth hoisting more than einst. ABV: 5.1% Raspberry Beeret Packages: 12 oz. bottles and draught Take a bouquet of raspberries on your Availability: April in Lancaster, Berks, journey and save this Belgian wit for when Lehigh and Northampton Counties you reach that final destination. Wherever you’re headed, enjoy the trip! ABV: 5.3% Shiner Bock Cans Packages: 12 oz. cans and draught Currently available year‑round in Availability: June in Lancaster, Lehigh 12 oz. bottles and draught, Shiner and Northampton Counties Bock will be available in 12 oz. 12-pack cans this spring. Brewed Flying Fish with rich, roasted barley malt and Farmhouse Golden Ale German specialty hops, this lightly hopped, American-style dark lager Longer days, warm breezes, and times of always goes down easy. ABV: 4.4% Availability: April in relaxation call for Farmhouse Golden Ale. Lancaster, Berks, Lehigh and Northampton Counties Flavor notes of lemon zest give way to a touch of crisp wheat and light maltiness Shiner from Midwest barley, making it perfect for any American pastime. ABV: 4.6% Texas Heat Wave Packages: 12 oz. cans and draught Availability: April Shiner’s limited-edition summer in Lancaster, Lehigh and Northampton Counties 12-pack bottle variety includes: Strawberry Blonde, Mango Kölsch and Peach Wheat. Heavy Seas Availability: April in Lancaster, Berks, Lehigh and Northampton Counties TropiCannon Can Sampler New for 2020, the TropiCannon Shiner Sea Salt & Lime Can Sampler contains two new exciting beers, available This clear and bright, medium-bodied exclusively in this 12-pack lager has just a hint of lime and sea variety! The Sampler includes: salt. It’s as crisp and refreshing as a TropiCannon Pineapple cannonball into the pool on a triple- IPA, Citrus IPA and Mango digit day. ABV: 4% Packages: 12 oz. Lime IPA. Availability: April bottles, 12 oz. cans and draught in Berks, Lehigh and Availability: May in Lancaster, Berks, Northampton Counties Lehigh and Northampton Counties

14 HeadyTimes v.108 www.origlio.com SeasonalSELECTIONS Cape May Tan Limes Cape May Follow the Gull Tan Limes is Cape May’s Mexican-style lager Originally brewed to celebrate Cape May County’s brewed with a touch of locally-sourced sea 325th anniversary, Follow the Gull is brewed with a salt and a hint of Persian lime juice. Fresh and ridiculous amount of Citra, El Dorado, Azacca and zesty, Tan Limes would be perfectly at home at Amarillo hops, yielding a juicy and ultra-drinkable a local cantina and is best paired with street hop-bomb bursting with tropical and citrus tacos, brilliant sunshine and close friends. aromas. Though the anniversary has passed, folks ABV: 5% Packages: 12 oz. cans and draught love Follow the Gull too much not to brew it again Availability: Now! in Lancaster, Berks, Lehigh and and again. ABV: 5.5% Packages: 16 oz. cans and Northampton Counties draught Availability: May in Lancaster, Berks, Lehigh and Northampton Counties Cape May The Bog Cape May The Grove What happens when you make a cranberry wheat and accidentally add too much cranberry? Embrace The Grove drinks like you picked the fruit this it and turn it into a shandy! A tart cranberry wheat morning, squeezed it into a glass and – poof! beer blended with lemonade, The Bog is light and – turned it into the most intensely crushable refreshing, while still packing tons of flavor. ABV: 3.9% beer you’ve ever seen. Snappy, super bright Packages: 12 oz. cans and draught Availability: April in and ridiculously refreshing, The Grove is sweet and tart, Lancaster, Berks, Lehigh and Northampton Counties with a brilliant aroma reminiscent of walking through a citrus grove at harvest. ABV: 4.5% Packages: 12 oz. Cape May Bounding Main cans and draught Availability: May in Lancaster, Berks, Lehigh and Northampton Counties Brewed with 5.5 pounds of hops per barrel, Bounding Main has a soft and pillowy mouthfeel, a gentle bitterness and aromas of tropical fruits: Evil Genius #ICantEven mango, guava, citrus – all with a hint of dank Crafted to appeal to all beer in the background. Like many a stormy wind, drinkers, this exhilaratingly fresh Bounding Main will blow you away. ABV: 7.8% and crushable watermelon-infused Packages: 16 oz. cans and draught blonde ale is an excellent beer to Availability: Now! in Lancaster, Berks, Lehigh share with friends. Brewed with and Northampton Counties the perfect balance of German Cape May Cococabana pilsner and wheat malts and just a sprinkling of hops, this smooth base Brewed with an abundant amount of Sultana is taken to the next level when it’s and Cashmere hops, Cococabana is a pale infused with natural watermelon. It tastes so smooth and ale perfect for pairing with the oncoming warm effortless, it will have you asking, “Can I even?” ABV: 5.6% weather. House-toasted coconut lends a gentle Packages: 12 oz. bottles and draught Availability: Now! and complementary silky-smooth mouthfeel, with in Lancaster, Berks, Lehigh and Northampton Counties an enticing aroma showcasing these brilliant hops. The background notes of coconut are the Evil Genius perfect accompaniment for a springtime merengue You’re Killing Me Smalls or cha-cha. ABV: 5.8% Package: Draught only Availability: April in Lancaster, Berks, Lehigh and Evil Genius’ warm weather quencher Northampton Counties is a raspberry-infused lemon shandy. This brew starts off with a base Cape May of pilsner and wheat, is dosed Summa Down Unda delicately with Warrior hops to complement the complex bitterness Summa Down Unda is a crusher of a pale ale. from the lemon, then fermented with Brewed with an abundant amount of wheat, Evil Genius’ house ale yeast. To top copious amounts of Citra and Motueka and off this refreshing base and keep you wanting more, it’s finished off with just a kiss of kiwi juice, this infused with all-natural raspberry. This beer is perfect for refreshing brew will remind you of a Summa crushin’, yeah yeah! ABV: 5.5% Packages: 12 oz. bottles Down Unda. ABV: 5.2% Package: Draught and draught Availability: April in Lancaster, Berks, only Availability: April in Lancaster, Berks, Lehigh and Northampton Counties Lehigh and Northampton Counties www.origlio.com HeadyTimes v.108 15 SeasonalSELECTIONS Firestone Walker 2SP Up, Up & Away Cherry Barrel Blossom 2SP took their flagship IPA, A new entry into Firestone Walker’s storied Up & Out, and doubled the Proprietor’s Vintage series – Cherry Barrel recipe! Brewed with Mosaic, Blossom – features Firestone Walker’s Cascade and Simcoe hops, with classic porter aged in bourbon and cherry a bit of wheat and oats, this bitters barrels with a dash of sea salt. This New England double IPA has beer has a distinctive yet subtle smoked big notes of peach, plum and malt character with aromas and flavors of citrus. ABV: 8.7% Packages: 16 oz. cans and draught cherry, bourbon, vanilla, tobacco and milk Availability: Now, in Lancaster, Berks, Lehigh and chocolate, all integrated and accentuated Northampton Counties by hints of sea salt. ABV: 11.2% Packages: 12 oz. bottles and draught Long Trail Summer Ale Availability: Limited quantities in April Break away from your everyday with Long in Lancaster, Berks, Lehigh and Trail’s palate-pleasing, hazy, golden ale Northampton Counties featuring waves of juicy, fruit-filled hop Firestone Walker flavors from Cashmere, Mandarina Bavaria and Amarillo hops. ABV: 5.4% Luponic Distortion No. 16 Packages: 12 oz. bottles and draught No fruits. No flavorings. No shortcuts. Just Availability: Bottles available now, the magic of 100 percent natural hops, draught in May in Lancaster, Berks, expertly blended to offer mind-bending Lehigh and Northampton Counties flavors with each numbered release. The latest in this rotating series from Firestone Long Trail Blackbeary Wheat Walker includes peach, pear drop and Back from hibernation, Blackbeary Wheat is Long dragon fruit flavors, all thanks to the hops. Trail’s classic American wheat ale brewed with a whole ABV: 5.9% Packages: 12 oz. cans and bunch of blackberries to impart a pie-on-the-windowsill draught Availability: May in Lancaster, Berks, Lehigh sweetness. ABV: 4.2% Packages: 12 oz. cans and and Northampton Counties draught Availability: Now, in Lancaster, Berks, Lehigh and Northampton Counties Firestone Walker Crafted Thru Hops Mixed 12-Packs This summer, Firestone Walker’s Mixed Packs will feature new, limited- edition single-hop IPAs born at their R&D brewery, The Propagator. The can mixed pack Long Trail includes: “treasure beer” Summer Survival Pack Citra Hazy IPA along with IPA favorite, Mind Long Trail’s revamped Summer Survival Pack includes: Haze, Union Jack and Long Trail Ale, Long Trail’s flagship amber ale; Lager, Flyjack. The bottle a clean and easy-drinking craft lager with a crisp base mixed pack includes: accompanied by subtle hop aromas; Summer Ale, a “treasure beer” Mosaic hazy, golden ale dry-hopped West Coast IPA along with Cashmere, Mandarina with IPA classics, Easy Bavaria and Amarillo hops Jack, Union Jack and and Little Anomaly, a the latest Luponic guilt-free IPA with big hop Distortion. Availability: May in Lancaster, Berks, flavors and a low calorie Lehigh and Northampton Counties count. Availability: Now, in Lancaster, Berks, Lehigh and Northampton Counties

16 HeadyTimes v.108 www.origlio.com SeasonalSELECTIONS Neshaminy Creek Hazy JAWN Sly Fox Slugger This modern take Take me out to the ballgame, take me on NCBC’s beloved out to the crowd… Brewed with rich JAWN Pale Ale malts and a touch of German noble is brewed with hops, Slugger is a pilsner that’s as flaked oats and crisp as the crack of a bat and flavorful wheat along with enough to stay out of the bush leagues. copious amounts Notes of honey and biscuits round of Nugget, the bases of your taste buds, while a Cascade and pleasing hoppy bitterness brings it all Mosaic hops, giving home. Like most ballpark treats, Slugger this old JAWN pairs well with peanuts and Cracker Jacks. ABV: 5.2% some NEW tricks. It has notes of Valencia orange and Package: 16 oz. cans only Availability: April in mango and is dripping with dank, resinous goodness. Lancaster County ABV: 8% Packages: 16 oz. cans and draught Availability: April in Lancaster, Berks, Lehigh and Sly Fox Northampton Counties Sunshine Hop Dream Neshaminy Creek A hefty dose of hops and a Dank Hill Double IPA whole lot of good vibes make up this hazy, crazy IPA. Notes This unfiltered of peach rings and apricots wheat double IPA sing out in this limited is brewed with release beer that was originally Apollo, Chinook, brewed in celebration of Sly Fox’s Simcoe and annual Can Jam Music Festival. Double dry- Ekuanot, then dry- hopped with Mosaic, Azacca and Ekuanot hopped for two hops, Sunshine Hop Dream is a delight for weeks with Simcoe the senses! ABV: 6.1% Packages: 16 oz. and Amarillo. cans and draught Availability: April in It’s bursting Lancaster County at the seams with notes of pithy orange, grapefruit and tropical Sly Fox fruit. ABV: 9% Packages: 16 oz. cans and draught Alex’s Lemon Wheat Ale Availability: April in Lancaster, Berks, Lehigh and Northampton Counties Sly Fox is honored to partner with Alex’s Lemonade Stand Foundation for Childhood Neshaminy Creek Cancer for the third year! This inspiring Seasonal Variety Pack wheat ale is brewed with real lemon oil and lemon zest. The result is a bright, This brand-new mix of 12 oz. cans includes: County refreshing beer that’s as delicious Line IPA, Wayward Wheat, In-Denial Lager and an as it is charitable. A portion of exclusive IPA. Availability: Now, in Lancaster, Berks, all proceeds from the sale of Lehigh and Northampton Counties this beer will be donated to ALSF to help continue Alex’s mission to find cures for all types of childhood cancer. ABV: 5.1% Packages: 12 oz. cans and draught Availability: May in Lancaster County

www.origlio.com HeadyTimes v.108 17 SeasonalSELECTIONS Harpoon Summer Vacation Lagunitas The Waldos’ Special With fresh Harpoon beer, some friends and sun, even The dankest and hoppiest beer ever brewed by an afternoon at home can feel like a vacation. This Lagunitas was made in honor of the origins of 2/12-pack can variety 420. It’s herbaceous, botanical, resinous and includes: Harpoon IPA, dank… brewed for Treasure Hunters everywhere. Rec. League, Camp ABV: 11.7% Packages: 12 oz. bottles and Wannamango and draught Availability: April in Lehigh and exclusive to this mix pack, Northampton Counties Play On, a crisp & bright pilsner. Availability: Now! Lagunitas in Berks County A Little Sumpin’ Hazy Harpoon Lagunitas is going au naturel for the summer Camp Wannamango with the classic wheatey-esque-ish-ness brew you know and love. With a special dry hopping Camp is back in session! Making its of Cashmere, Citra & Mosaic on a bed of triumphant return, this mango pale ale is Centennial and Chinook, this juicy, catty beer packed with bright, tropical aromas from leaves you with a hop scratch that you can’t help but tickle Simcoe and Sultana hops and fresh mango with another taste. Does that clear things up? ABV: 7.2% purée. ABV: 5% Packages: 12 oz. cans and draught Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now! in Berks County Availability: April in Lehigh and Northampton Counties

UFO Splash Down Saranac Blueberry Blonde Ale A 2/12-pack summer can mix for everything your summer A traditional blonde ale with a kick of calendar brings, Splash real blueberry juice, Blueberry Blonde Down includes: UFO White, Ale is light, crisp and refreshing. This Light Force, Boarding is a beer first, fruit second approach. Pass IPA, and Georgia ABV: 5% Packages: 12 oz. bottles and draught Peach. Availability: Now! in Availability: April in Lancaster and Berks Counties Berks County Saranac Summer Haze IPA UFO Georgia Peach Summer Haze IPA is juicy, hazy Refreshing with the right and delicious. This unfiltered touch of sweetness, this IPA is brewed with Cascade, easy-drinking and flavorful Columbus, Mosaic and Simcoe hefeweizen will make you hops, providing citrus and think you just picked tropical notes. ABV: 5.9% this beer right from Packages: 12 oz. cans and your favorite peach tree. ABV: 4.8% draught Availability: April in Packages: 12 oz. cans and draught Availability: Now! Lancaster and Berks Counties in Berks County Saranac 12 Beers of Summer UFO Maine Blueberry 12 Beers of Summer has a new Originally made just for Maine, using real mix of beers! This year’s 12-pack Maine blueberries, this slightly sweet, variety includes Summer Haze slightly tart, totally blueberry-y hefeweizen IPA and three new brews: Blood is ready for the main stage! UFO will be Orange Wheat, Backpacker sending a little slice of Maine all over for Pils and Suncatcher Ale. This a limited time this summer – lobsters and is the perfect pack for sitting pine trees not included. ABV: 4.8% Packages: 12 oz. back, sipping and relaxing. cans and draught Availability: April in Berks County Availability: April in Lancaster and Berks Counties

18 HeadyTimes v.108 www.origlio.com Available Year-Round PERFECT FOR THE CERVEZA SEASON Get Ready for Cinco de Mayo 2020 During the week of Cinco, Americans spend more than $735 million on beer and most of those purchases are Mexican imports. The Stats In 2019… • Mexican beer imports were up 3% through April 2019, to about 8.4 million barrels, according to the Beer Institute. • Mexican Imports grew, up +5.4% during Cinco de Mayo 2019 in the on-premise. • Last year, Cinco de Mayo was a top holiday selling period for beer in the on-premise, with Mexican Imports contributing $454MM to the imported beer category. The Brands: A Celebration of Beers from Mexico Off-premise, Casa Modelo and the Corona brand family contributed 83% off-premise and 70% on-premise of the total Mexican Import dollar sales during Cinco 2019!1 Corona • This year, Modelo will have a • Off-premise, Dos Equis Lager yields • Corona was the most talked about robust, national English & Spanish greater dollar lift during Cinco beer on social media on Cinco de language TV plan throughout the de Mayo versus other leading Mayo 2019 per Crimson Hexagon. Cinco promotional period, including Mexican Imports.1 • Corona is the #1 beer that millennials presence within NBA playoffs & live Tecate 1 say best represents Cinco. soccer, and they will maintain strong • Tecate package volume (+2%) and • Corona 12-pack bottles were the social and digital presence. rate of sale (+3%), continue to grow #1 selling beer package during *IRI Total US Multi-outlet + Convenience in the on-premise.2 Cinco 2019!2 Pacifico • Tecate experienced 1.5 times 1 Collage Group & Constellation Brands Cinco de Mayo • Pacifico hit 10 million cases greater dollar lift versus Import Survey 2018; Shopper Sights 2019, Instagram 2019 2 IRI, Total US Multi-Outlet + Convenience in 2019, a #14 national segment off-premise when on growth driver.1 display during Cinco de Mayo.3 Corona Premier • Volume is up 10% nationally, 47% of • Core Tecate multipacks continue • At only 90 calories and 2.6g of the growth is from cans.1 to grow, including 6-pack (+2%) carbs, Corona Premier fits into the • P acifico is the #2 share gainer of the & 12-pack bottles (+3%), and active lifestyles of health conscious top 10 selling Mexican Import brands.1 24-pack cans (+21%) in grocery.4 consumers. • Pacifico is +11% in the on-premise 1 Nielsen Total US FDCM+, 2 we 5.11.19 • 75% of its volume is sourced outside in the buildup to Cinco.2 2 Nielsen CGA Total US On-premise ($ Vol) 52 we the Constellation portfolio. There has 11.2.19 been little to no cannibalization of 1 IRI, Total US Multi-outlet + Convenience 3 Nielsen Total US Grocery, 2 we 5.11.19 2 Nielsen CGA On-premise 4 Nielsen Total US FDCM+, 26 we 1.18.20 Corona Light. Dos Equis Sol Modelo Especial • Dos Equis Lager is the 6th fastest • Sol partnered with street artist • Modelo Especial has had 10 straight growing draught brand in the Spaik45 this year to create new, years of double-digit growth. on-premise, up +3%.2 Cinco de Mayo 12-pack packaging. • Especial was the #1 Import growth • On-premise, Dos Equis Lager • Thematic artwork created by driver during Cinco 2019.* ranks within the top 10 packaged Spaik45 will adorn sunglasses and • 12-pk Modelo Especial bottles were beer brands.2 tote bags that can be used for the #2 Import package during the • Dos Equis Lager grew +5.4% in the off- on-premise events. week of Cinco last year.* premise during Cinco de Mayo 2019.1

www.origlio.com HeadyTimes v.108 19 Programs

Keep Your Summer Blue Moon: Official Craft Beer Sponsor of Chill-Worthy the Kentucky Derby Coors Light and YETI are making Blue Moon is the official craft beer sponsor of the Kentucky Derby for the summer Chill-worthy by ensuring second year in a row! This year, they’re partnering with Woodford Reserve that Coors Light is always cold. to create two special cocktails, inspired by the Derby – the Grandstand and Consumers can prepare for the Blue Moon Julep – that fans can order at participating bars. Fans will summer’s most exciting activities also be able to participate in on-premise photo walls complete with Derby- with cross-branded merch, themed props, drink from limited-edition Derby glassware and get the including the famed YETI Hopper chance to win prizes throughout the Derby by winning tickets that match BackFlip 24 cooler. These up with specific horses in the race. Off-premise POS featuring the two coolers can be used as display Derby-inspired cocktails will encourage consumers to pick up everything enhancers for consumer prizing. they need to make it a Once-in-a-Blue-Moon Derby.

Peroni Summer Stripes Peroni’s light, crisp taste helps elevate every summer occasion. Whether sporting slim cans for a poolside hangout or a draught after a hearty summer meal, shoppers can find the perfect combination for their summer celebrations. Retail activations will include cheese and beer pairings, samplings and bar and patio displays with the iconic blue-and-white striped pattern.

Miller Lite Americana Summer Packaging Miller Lite is proving summer is a state of mind with new Americana packaging and POS displays, just in time for Memorial Day and Independence Day celebrations. This is a great opportunity for retailers and merchandisers to build great displays. They’ll also be giving away tons of merchandise perfect for summer activities, such as branded pool floats – all fans have to do to enter is scan the Snapcode on the aluminum “Summer Pints” available on- and off-premise.

20 HeadyTimes v.108 www.origlio.com Programs Toast Our Troops with Shiner Continuing a long tradition of supporting our military, Shiner Beers is proud to partner with the Boot Campaign, an organization that raises awareness and funds to help wounded veterans. Since 2011, Shiner’s Toast our Troops program has raised over $1.1 Million for the Boot Campaign, with the mission “to promote patriotism for America and our military community, raise awareness of the unique challenges service members face during and post-service and provide assistance to military personnel, past and present, and their families.” Miller Lite Phillies Partnership Consumers can help by drinking Shiner! From May 1st to July 31st, Miller Lite is bringing major league fun by partnering with the Phillies the Spoetzl Brewery will donate for the first time, including a special Ring the Bell game on July 25. a portion of the sales of specially An entire host of season-long tools will be available in the on- and marked Shiner Bock cans directly to off-premise, laddering up to a full build out in-stadium. To kick off the this worthy cause. They will also be inaugural season of partnership, consumers can enter to win using a fundraising through retail accounts digital scratch card available on POS both on- and off-premise, prizing during the summer via a creative out a massive swath of tickets for the game in July. Xfinity Live! will keep display contest and retail activations the entertainment going with a pregame tailgate and postgame concert. at bars and restaurants. Locally, Origlio Reading has been awarded the Platinum Boot, the Dogfish Head’s love for hockey award given to the top performing runs deep – founder Sam wholesaler in the nation in funds Calagione grew up playing raised, 3 out of the past 6 years, and on frozen ponds in Western awarded the Gold Boot, most funds Massachusetts, and today raised in the Mid-Atlantic region, Dogfish Head fields a brewery- the other three. During this time, league team comprised of Origlio has raised over $65,000 with co-workers and weekend their retail partners for the charity. warriors. DFH is taking that For more information about the love to the next level by charity please visit their website at proudly announcing that BootCampaign.org. their continually-hopped 60 Minute IPA is now the Official IPA of the NHL! Dogfish Head will be driving features around 60 Minute during the playoffs (April – June), with particular emphasis in the on-premise. This activity will be supported by POS (including posters, banners and table tents) as well as a social media campaign.

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This summer, Modelo will encourage consumers to Fight for Gold and Fight for Glory in support of the brand’s major media buy on NBC during the 2020 Summer Games. Casa Modelo will continue building equity as the beer brewed with the Fighting Spirit by reminding consumers that it doesn’t matter where you came from, it matters what you’re made of. This 360-degree program will come to life In 2020, Pacifico will once again bring their independent spirit to across a new TV spot featuring 8-time Cinco de Mayo in an authentic way, with brand new on- and off- Olympic medalist swimmer, Nathan premise POS. Pacifico evaluated how both Gen Z and millennials Adrian, as well as digital, social and celebrate Cinco de Mayo and will encourage consumers to go off retail support, with new bilingual POS the beaten path and see where the fiesta takes them. Leveraging and a display enhancer. At retail, iconic celebratory cues, the serape border on the POS frames up consumers will be encouraged to the adventurous way to celebrate Cinco de Mayo. reach for a Modelo for the chance to win gear from the brand’s limited- edition Gold collection.

Casa Modelo: El Sabor del Cinco de Mayo In 2020, Modelo will continue to honor authentic Mexican culture as El Sabor del Cinco de Mayo, with all new Mexican-inspired tile design featured on on- and off-premise POS. In addition to paid social media support and various digital integrations, Modelo will offer an all new Modelo display enhancer to further bring the festivities across retail accounts. Modelo will encourage consumers to celebrate in an authentically Mexican way this Cinco de Mayo.

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After two successful years of protecting outdoor adventure, Pacifico Preserves is heading into year three, becoming Pacifico’s first ever, premier summer program. This time, the brand is partnering with The Conservation Alliance in protecting North America’s wild landscapes and waterways by supporting more Protect Our Beaches with Corona than 40 charitable organizations. This Summer Pacifico will be raising awareness for this effort across POS and In 2020, Corona is launching an all new cause marketing platform in an effort merch, while also supporting to protect our oceans and keep our beaches clean. The brand will be growing Pacifico Preserves with media for its summer program to combine the vibes the brand is known for, with a the first time ever! Consumers cause at the heart of it, through a dedicated TV spot, PR, retail, events, will be able to enter a sweeps digital and social. Corona will continue to bring awareness to the beach to win a Pacifico Grizzly Cooler, through specialty promo packaging this year, and they’ll give consumers more which will also trigger a donation ways to join the cause and get cool, beach-friendly gear along the way. The to the Conservation Alliance. beach has always been there for us – it’s time we returned the favor.

Corona Premier Sponsors 2020 U.S. Open Corona Premier is back for year two of its golf-centered, thematic retail program! This year, the brand has partnered with the 2020 U.S. Open to drive excitement around golf season. This spring, Corona Premier will give consumers the opportunity to win behind the scenes access to Winged Foot Golf Club, as well as tickets to the U.S. Open. To help support this program, Corona Premier has created an all new on- and off-premise POS bundle and brought back the partnership with TravisMathew apparel to drive excitement around Corona Premier and one of the brand’s consumers’ favorite pastimes, golf.

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Cayman Jack and Marshall: Press Play Marshall has been celebrated by some of the world’s greatest bands and musicians including Jimi Hendrix, Eric Clapton, Slash, Oasis, Muse, Gorillaz and Slaves. They 16 million millennials visit can be seen on tour with artists Vegas each year, so this April like Justin Timberlake and Lana Mike’s HARDER knows their and May, Mike’s HARDER is Del Rey. Marshall is defined as an fans love racing. So, from offering consumers a chance innovator and continues to push April through August, Mike’s to win a VIP experience in Sin the boundaries of possibility to help HARDER is offering consumers City. One grand prize winner inspire people to find their sound. a chance to win a trip to will receive a trip for two to Cayman Jack is getting in on the fun a Premier Supercross race Las Vegas, including round-trip with a consumer giveaway, via QR in Las Vegas! Three lucky air travel, four day/three night code scan-to-enter on case cards, winners will receive a trip for hotel accommodations and a case stackers and pole toppers. two to a 2020 Supercross $2,000 gift card! Winners will receive a Marshall Championship race. Bluetooth speaker valued at $250!

Mike’s Turns 21 Mike’s is celebrating its 21st birthday with a Pandora partnership and consumer giveaway. Pandora, a leading music and podcast discovery platform, provides a highly personalized listening experience to approximately 70 million users each month. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the audio entertainment they love. From April through August, Mike’s is running a “Raise One to 21” sweeps that gives consumers a chance to win three months of Pandora Premium and access to a 99-inspired Yellow Album, to celebrate Mike’s 21st!

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Itz Spritz Wins Big at Fizz Fight Seltzer Competition Itz Spritz Elderflower Citrus, available only in the Itz Spritz Variety Pack, was voted Best Tasting Brewed Seltzer at the 2019 Fizz Fight National Seltzer Competition!

Bravazzi is the Perfect Warm Weather Option

White Claw Partners with Kentucky Derby for the 2nd Year The Derby is more popular than ever, with viewership in 2019 at 16.5 million viewers: the most since NBC began broadcasting in 2001. This program allows retailers to display White Claw with other Kentucky The Perfect Time of Year Derby sponsors to build baskets for for Watermelon watching and enjoying the Kentucky Watermelon Sparkletini by Verdi is the newest Derby. Super high-end sales during flavor extension of the very successful Verdi & the week leading up to the Derby Sparkletini family. Watermelon Sparkletini delivers increased 8.5% in 2019. true-to-fruit watermelon flavor, with a refreshingly To celebrate the partnership, White light and subtle, sweet kick. Watermelon Claw is giving consumers, via a text- Sparkletini offers a fun yet sophisticated package to-win sweeps, the chance to win 1 consistent with traditional Verdi Spumante, the of 3 pairs of box seat tickets to the leader in the value-priced sparkling category! 2021 Kentucky Derby!

Turn it Up with the Perfect Festival Team White Claw Hard Seltzer is teaming up with Bonnaroo, one of the largest music/art festivals in the country! Consumers will text-in for their chance to win 2 VIP tickets, as well as travel accommodations, to the 4-day festival in Manchester, Tennessee in 2021.

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Amstel Light Partners with Golf Hall of Famer Phil Mickelson This year, Amstel Light kicks off its multi-year partnership with World Golf Hall of Famer and five-time major Heineken Gets It: champion Phil Mickelson! The campaign humorously Soccer Isn’t Just a Game. tackles the awkwardness of forging new, meaningful adult friendships – an issue that insights show resonates with It’s a Lifestyle Amstel Light’s 35+ (Gen X & older) target male consumer. In 2020, Heineken will dominate the playing field The centerpiece of the campaign is a video content series, with national visibility and Philadelphia Union entitled ‘In The Rough’, where Mickelson covers a range focused POS. With custom POS, media support, of topics related to friendship. Following the launch, the pub partners and more, from kickoff to the final series will appear both on Mickelson’s and Amstel Light’s seconds, fans will know the only way to watch social channels. soccer this season is with a Heineken. And it doesn’t end there… Heineken is giving away an Beginning in April, the campaign will be supported with all-expense paid trip to the MLS All-Star game paid media (digital, social, radio), retail theatre and a presented by Target, on July 29, 2020 in Los consumer engagement program (#friendswithPhil). “Flop Angeles, CA; including tickets, airfare and hotel Shot Challenge” events at golf courses will also tee off accommodations for one lucky grand prize winner! at that time, providing a unique opportunity to engage POS will promote the sweepstakes and encourage directly with the brand and Phil. consumers to enter, via text, for the chance to win! At retail, Phil will provide advice on building and maintaining friendships, then offer the opportunity to become friends with Phil himself #friendswithPhil.

Dos Equis Summer Getaway Not only will Dos Equis be available in limited-edition cans this summer, the brand is also bringing people together and creating lasting memories by rewarding consumers and their friends when they cheers each other with these cool, summer cans. Dos Equis fans will be asked to snap a photo of two Dos Equis, limited-edition cans coming together and upload it to DosEquis.com/SummerOfDos for a chance to win an Airbnb trip of their choice with three or more friends! Three lucky winners will receive this awesome summer getaway.

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Smirnoff Ice Red, White & Berry Summer The Smirnoff portfolio is back again this spring/summer to entice and Guinness: engage with consumers all season long! Highlighting their new “America’s The Stout that Seltzer” – Smirnoff Hard Seltzer Started it All Red, White and Berry – as well as the other Smirnoff Ice Red, White & Guinness Extra Stout was created Berry variants, the brand is partnering in 1821 and is still enjoyed with Pets for Vets this April through today. This spring/summer, POS September. Pets for Vets was created For a limited time only, Funshine will encourage consumers to to improve the lives of both Veterans Gilroy cans are back again to support enjoy the versatility of the beer and animals by bringing them together Guinness Draught throughout the with different foods and celebrate in a thoughtful, caring way. The goal is summer in the off-premise, as well traditions. Guinness Extra to give back to the brave servicemen as surfer summer-themed POS to Stout is a beer that is bold & and women who have given everything remind people that Guinness is a bittersweet, with a smooth finish. beer to be enjoyed all year long. to our country, while finding homes for deserving shelter pets.

Will You Accept This Rosé? Smirnoff Seltzer has partnered with the Bachelor franchise and will be showing up in stores with supporting POS to execute in store. During all Bachelor shows and leading up to the show, there will be social media involvement from past and current cast members that centers around the Smirnoff Seltzer Rosé seltzer varieties.

www.origlio.com HeadyTimes v.108 27 Programs Yuengling Lagers For Heroes America’s Oldest Brewery is proud to continue the Lagers For Heroes program as a celebration of Yuengling’s commitment to our nation’s heroes. Yuengling Expands Their In honor of Memorial Partnership with Phillies Day, Yuengling is again focusing on supporting Yuengling is expanding its partnership with the the families of fallen Philadelphia Phillies in a big way this season. heroes through a Yuengling Lager is now the “Official Lager of the sponsorship with TAPS Phillies,” and will be celebrating this season with (Tragedy Assistance limited-edition Phillies Lager cans, starting in March. Program for Survivors). TAPS was formed in 1994 to Now fans of the Phillies can enjoy commemorative care for families of America’s fallen heroes. Today, 12 and 16 oz. Phillies Lager cans at Citizens over 75,000 survivors make up the TAPS family. TAPS’ Bank Park and at local retailers or bars in the mission is to support anyone coping with the loss of Philadelphia region. Yuengling is also activating the a loved one that served in the military. All services Phillies partnership with sweepstakes including the are free of charge and TAPS receives no government opportunity to meet Phillies All-Star Pitcher and funding. They rely on the generosity of patriotic Yuengling brand ambassador Aaron Nola, an Americans. in-stadium outfield bar, media integrations and Yuengling Wednesday Home Game Share the pride of Lagers For Heroes by inviting promotions. Look for more news on this consumers to Grab A Lager & Toast A Hero through great partnership on Yuengling’s patriotic thematic displays. In addition to a $50,000 social channels. contribution from Yuengling, consumers can participate in a text-to-donate program that Who’s the biggest Phillies fan? directly benefits TAPS’ Inner Warrior During opening week, fans can post Program, which uplifts military pictures or videos to show why they’re survivors through programs that the biggest Phillies fan on support a healthier, fuller life Instagram or Twitter by through physical fitness and mental well-being. tagging @Yuenglingbeer and utilizing the hashtags: Text TAPS to 24700 to join Yuenging in #YuenglingXPhillies and making a donation to the families of #Sweepstakes for a chance to America’s fallen heroes. Learn more win a Yuengling/Phillies about Yuengling’s support and appreciation vending machine! of our military on lagersforheroes.com

Check out George Latella’s latest Retail Edge blog post, “Marketing Planning” at Origlio.com/blog/marketing-planning. George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joseph’s University, recently celebrated its 57th anniversary. George is also a partner in Beacon Marketing group, which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254.

28 HeadyTimes v.108 www.origlio.com RethinkingRETAIL Time to Drink Your Wheaties Which beer style appeals equally to men & women, can be Only recently have brewers turned their full creative slightly hoppy and features all the exciting flavors modern prowess on this style with the same intensity given consumers crave? It’s wheat beer, the O.G. of craft beer. to IPAs. The second largest beer style in craft is the perfect canvas Nuanced, tasty and refreshing, fruit-forward wheat beers for brewers to showcase popular fruit flavors. are usually very sessionable (many with ABVs in the 4.5% range) devoid of palate-wrecking bitterness and funky And the fruit beer category is up 11%. yeast esters that some people find objectionable. Blue Moon Belgian White is America’s best-selling national These are but a few examples of wheat beers your craft. It made its debut back in the ‘90s before IPAs customers will find irresistible in the warm months dominated the category. Now, one quarter of all the craft to come. beer sold in the country is some kind of wheat ale, also called wit or weisse, among other names.

ALLAGASH WHITE SAMUEL ADAMS UFO BY HEAVY SEAS LONG TRAIL CAPE MAY WHITE SUMMER ALE HARPOON RIP CURRANT BLACKBEARY Brewmaster Rob Brewed with WHEAT Tod’s original Golden, hazy and Refreshing with the New to the Heavy orange and lemon flagship White thirst-quenching, right amount of Seas portfolio, This American peels, coriander, is the beer by this summer ale is sweetness, these Rip Currant offers wheat ale is grains of paradise which all others in back with orange, easy-drinking waves of raspberry brewed with and Belgian the category are lime and lemon hefeweizens will and black currant blackberries to witbier yeast, judged. It remains peel creating make you think to give this beer impart a pie-on- this traditional, his favorite a refreshing you just picked the its sweet and the-windowsill Belgian-style creation and citrus aroma. fruit yourself. bright juiciness. sweetness. wheat ale is made best seller. in the heart of the East Coast.

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A Corona is all you need to start your Cinco celebrations! The brand is inviting consumers to hit the pause button and enjoy the simple celebrations This Cinco, Dos Equis is inviting consumers to like hanging with friends, eating tacos and drinking make memories with their friends, have a good cold cervezas. To make this celebration even bigger, time and amplify their fun with Dos Equis! The Corona will be giving away tacos to the masses for brand will reward one lucky consumer and three the ultimate Taco Tuesday through a partnership with friends with a grand prize trip to Cancun, so Ibotta. The 360-degree marketing program includes they can continue their celebration together. Cinco de Mayo TV spots, digital video, paid social, Fans will be asked to snap a pic of themselves on- and off-premise POS and a partnership with Old with friends enjoying Dos Equis and upload it to El Paso providing unique recipe content. Your Cinco DosEquis.com/CincoDeMayo for a chance to win. starts here this Corona de Mayo!