Yuengling Flight
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Spring 2020 | V.108 YUENGLING FLIGHT Delivering Excellence Seasonals Rethinking Retail New Products Programs CAPE MAY BREWING CO. | SPRING SELECTIONS | TIME TO DRINK YOUR WHEATIES Letter toTHE TRADE Welcome to Beer Season F COURSE, WE ENJOY OUR FAVORITE BEVERAGES In This all year long, but there is something really special about ISSUE Owarm weather activities (including “non-activities” like sitting by the pool) enhanced by a delicious drink. There’s no doubt about it – hard seltzer has changed the Delivering the game. You know all about the success of White Claw, Truly Taste of Excellence ...............1 and Smirnoff hard seltzers. But let’s not forget the other thirst quenchers out there. Cover Story .........................2 Shandies, hard ciders, teas and ready-to-drink cocktails, like the Margarita and Moscow Mule from Cayman Jack, all have a loyal following who are eager to Brewer Highlight .................4 “recruit” friends and family to their drink of choice. And let’s not forget good old pilsners. This style was created to be crisp, A1 Beer Barn ......................6 balanced and refreshing during a time when heavy ales dominated beer. Here are a few warm weather favorites to consider… Liberty Ale House ................7 Narragansett Del’s Shandy A collaboration between an iconic Rhode Island beer and the region’s favorite summertime treat, Del’s frozen lemonade, this New Products .....................8 shandy makes for a refreshing adult beverage. Look for the new Del’s Variety Pack coming soon. Seasonal Selections .......... 12 Woodchuck Hard Cider Sangria This unique sangria is a semi-sweet cider, Available Year-Round with notes of red wine, citrus and berry for a full-bodied taste. Perfect for the Season ....... 19 Wild Leaf Hard Tea This hard tea is subtly sweet and wildly refreshing with only 1g of sugar and 100 calories at 5% ABV. Using some of the best tea in Programs ......................... 20 the world, grown in warm, subtropical rainforests, Wild Leaf offers a crisp, clean tea taste, brightened by a touch of real fruit. The new Wild Leaf Variety Pack is available now! Rethinking Retail .............. 29 Sly Fox Slugger Sly Fox’s new spring/summer seasonal is brewed with rich malts and a touch of German noble hops. This pilsner is as crisp as the crack of a bat and flavorful enough to stay out of the bush leagues. Notes of honey Web ordering is now available to and biscuits round the bases of your taste buds, while a pleasing hoppy all Origlio Beverage customers. bitterness brings it all home. To place your beer order online, head to weborders.origlio.com Evil Genius You’re Killing Me Smalls This raspberry-infused lemon shandy starts off with a base of pilsner and wheat, is dosed delicately with Warrior hops to complement the complex bitterness from the lemon, then fermented To receive weekly emails with Evil Genius’ house ale yeast and infused with all-natural raspberry. of upcoming releases from Origlio Beverage, please send Here’s the bottom line. Origlio’s portfolio is filled with a diverse array of your email address and the grown-up drinks your customers are waiting to enjoy and discover. Talk to your name of your account to Origlio representative about the perfect selection of products for your business. [email protected] Thanks for your business. Now, go sell some fun-in-a-bottle/can! Best, ® Dominic Origlio President For more refreshing thirst Heady Times is published five times a year, courtesy quenchers, check out this edition’s of Origlio Beverage. Rethinking Retail article on wheat beers! DeliveringTHE TASTE OF EXCELLENCE Origlio People Get The Job Done Jon Muldowney Off-premise Chain Sales Rep How long have you been with the company? 2020 marks my 6th year with Origlio. What other positions have you held? When I first started, I called on mainly independent, large format takeout accounts and only two grocery stores in Berks and Lancaster Counties. What does your current job entail? Today my role has evolved to exclusively calling on grocery and convenience chain accounts in Berks and Lehigh Counties. What do you like to do when you’re not working? I love spending time with my wife, Michelle, and our three children. The latest thing in our house is watching “The Masked Singer” together! If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I dream of being in Ireland, at an old pub, having a delicious pint of Guinness. Rod Eidle Safety & Equipment Manager How long have you been with the company? 23 years. What other positions have you held? I’ve been a DSR, supervisor and operations manager. What does your current job entail? I train employees on equipment such as forklifts and class A tractor trailers. I’m also in change of maintaining a safe warehouse, as well as equipment. What does it take to make sure your department runs smoothly on a day-to-day basis? Conducting and reporting on daily equipment checks, warehouse walkthroughs and checking on any equipment that is being serviced. What do you like to do when you’re not working? I love the outdoors (hunting, fishing, hiking) and spending time with my wife and our three Labradors. If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? Our mountain house in central PA, drinking a Coors Light. www.origlio.com HeadyTimes v.108 1 CoverSTORY FLIGHT By Yuengling Takes the Next Generation of Light Beer to New Heights with friends after work, for a night on the town or for relaxing after a workout.” The brand’s name is a unique take on light beer and is also a nod to the brewery’s iconic eagle logo. With modern packaging From left to right, Jennifer, Sheryl, Wendy and Debbie Yuengling and a sleek wing graphic, FLIGHT pays The sixth generation of the nation’s top U.S. craft beer tribute to D.G. Yuengling’s original Eagle company continues their winning streak with another brewery built in 1829. innovative beer. The beer was also developed specifically for younger consumers, females in particular. N 2018, YUENGLING INTRODUCED GOLDEN PILSNER, THE FIRST “We’ve discovered that younger consumers addition to their year-round beer lineup in over 17 years. With the are increasingly focused on carbs and success of that launch, Yuengling’s sixth generation Vice President I calories,” says Jennifer. But what sets of Operations, Jennifer Yuengling and her three sisters (Office Manager FLIGHT apart from competitors in this space, Debbie, Chief Administrative Officer Wendy and Order Services Sheryl) will such as Mich Ultra? “We’ve raised the bar continue their winning streak with their latest upscale, light beer: FLIGHT. with an elevated taste profile. It’s a step up Dubbed the “next generation of light beer” FLIGHT is a crisp, refreshing, from every other light beer on the market.” 95-calorie, premium light beer. With only 2.6g carbs and 4.2% ABV per The off-premise strategy created by 12 oz. serving, FLIGHT is perfectly positioned to attract health-conscious Jennifer and her team is simple. “FLIGHT consumers looking for a beer that complements active lifestyles. is launching in a super-premium glass “As we enter our 191st year, we’re focused on the future, on new bottle and sells best when placed next challenges and, more importantly, new opportunities,” says Jennifer from to premium-plus and import brands.” As Yuengling’s home base in Pottsville, PA. “My sisters and I have been working on FLIGHT for over a year.” Their big bet on Golden Pilsner paid off in spades, as Yuengling was named Top U.S. Craft Beer Company by the Brewers Association for the fifth straight year. “It’s humbling to be recognized among so many other great companies,” says Jennifer. But she and her sisters know that the only way to keep their title is to introduce more new products that meet the evolving needs of the consumer. “We’re constantly listening to consumers and our fans. Following Golden Pilsner’s launch, we saw that people wanted a new beer drinking experience, one with more authenticity than they were getting with competitive brands.” And so, FLIGHT was born. A new light beer for a new generation, FLIGHT is an upscale beer, perfect for dynamic occasions. “It’s for people with active lifestyles, for enjoying 2 HeadyTimes v.108 www.origlio.com CoverSTORY Raise the Bar: Finally, A Premium Light Beer With Great Taste! Many premium light beers only offer low carbs and low calories. In developing FLIGHT, the Yuengling sisters wanted a premium light beer that delivered “better-for-you” stats AND great flavor. Brewed with water, malted barley, corn and a select hop for the on-premise strategy, Jennifer says extract, FLIGHT FLIGHT is “a great, upscale option across has a rich flavor the bar, and for patio, outdoor bar and roof deck features.” and deep color that sets As a fiercely independent, family-owned it apart from brewery in operation since 1829, Yuengling has always been known for its heritage and other premium history. But innovations like FLIGHT and light beers, like Golden Pilsner have shown that America’s Mich Ultra. oldest brewery still has plenty of surprises in store. And with Jennifer and her three sisters at the helm, Yuengling is ready to fly to even higher heights. FLIGHT Support Yuengling has made an unprecedented $5 million investment in marketing support for FLIGHT’s product launch. The 360-degree campaign will include social media posts, extensive out-of- home advertising and even celebrity “It’s for people with active influencers.