The Power Of

T H E P O W E R O F A practical guide to the real food revolution MAY/JUNE 2006 aFTEr THE wAVE HUNGRY PlaNET REBUILDING LIVES A LOOK AT WHAT AFTER THE TSUNAMI THE WORLD EATS ore than three decades ago, would attract increasing numbers of Dear when war in Southeast Asia tourists eager to experience the great Friends … was at its worst, peace seemed beauty and sophisticated cultures of these Mimpossible. Yet here I am two nations? By Jo Luck in 2006, visiting Cambodia and Vietnam, What a joy that we no longer have President and CEO nations once torn by war. People smile to imagine this—it has become a reality. warmly at me, an American, and graciously Heifer began working in Cambodia welcome me into their homes. Though the in 1982. In 1987, we began our efforts difficult memories of the past remain, they in Vietnam. In both countries Heifer has speak instead of their plans for the future, sought to help people devastated by decades for their families, for education, for homes of war achieve self-reliance. Terrible poverty and for jobs. continues to plague both countries, and much Who could have imagined during the bitter years of war that former enemies would work side-by-side and speak of a hopeful tomorrow? Who among us could have imagined remains to be done. Oum Seng of Cambodia such a time—a time when former enemy discussed his former enemies, saying “Now soldiers now meet and discuss their shared we don’t hate each other. We work together.” dreams for a bright future? Who could Who could have imagined during the have imagined that the governments of bitter years of war that former enemies Cambodia, Vietnam and the United States would work side-by-side and speak of a would cooperate and speak of trade and hopeful tomorrow? commerce and all the peaceful concerns With peace and cooperation there is of governments everywhere? Who could always hope for the future—that fact requires have imagined that Cambodia and Vietnam no imagination. Cambodia Vietnam Indonesia PREVIEW“As you cook and eat Grub, remember that each time we act, WORLD ARK MAY/JUNE 2006 every time we eat, we become something much bigger than ourselves. We become part of a global movement toward a more sustainable planet, a movement spurred on by thousands, millions even, of people just like us.” — Anna Lappé 6 16 40 6 The Power of GRUB: A Practical 0 Ending Hunger in Guide to the Real Food Revolution Black and White By Anna Lappé By Austin Gelder, Heifer Staff Writer In her latest book, GRUB: Ideas for an Urban Organic Kitchen, Lappé Heifer launches a new public service announcement explores the beauty and benefi ts of organic eating. Co-author Bryant to help spread the word about ending hunger Terry provides delicious recipes that will make Grub a family favorite. and poverty. 16 After the Wave: Rebuilding Lives After the Tsunami DEPARTMENTS By Michael Haddigan, 4 For the Record Billions of children live in poverty Heifer International Communications Director 28 Heifer Spirit Seagoing cowboys revisit the past Long-term sustainable development is key to life for tsunami survivors. Heifer is helping families build better futures. 32 Heifer Bulletin Partner honored with Green Power Award 6 The Making of a Learning 36 Mixed Media Reviews: Hungry Planet; Organization: A Commitment Sweetness and Light to Accountability 42 Calendar of Events By Rienzzie Kern, Heifer International Director of Planning, 43 Travel With a Purpose Monitoring and Evaluation 44 Reﬂ ection “Being Poor” by John Scalzi Lessons learned in the fi eld help Heifer better plan for the future. Evaluation and accountability are critical factors in creating sustainable solutions to hunger and poverty. www.heifer.org May/June 2006 | world ARK 1 L ETTERS | F ee DBA C K F R O M O U R R E AD E RS Q&A, March/April Peterson in the Novem- the distance we have trav- Do you know what “fair trade” ber/December issue of eled has not been an easy means, and, if so, do you seek World Ark. one. But we have done it to buy Fair Trade-Certified™ It is so easy today to and will continue to do it. goods? look around and see so Miracles do exist every day, much suffering, pain and and we have countless op- To me Fair Trade means loss in the world. To won- portunities to create mira- paying farmers/producers der for as long as the hu- cles not only today, but for a fair wage for their prod- man race has been on this tomorrows evermore. uct. A wage that allows Earth, why we have not fig- Thank you to all the them to support their fami- ured out how to solve our people that make World lies, send their children to differences peacefully, to Ark possible—keep up the school, and have access to est grandchildren with the live sustainably with the wonderful work. medical care. gift of goats. I included a Earth and all the creatures Joseph Montemurno I first became aware of copy of the book, Beatrice’s that dwell here, to simply Boone, N.C. Fair Trade about five years Goat, for each class so care for the well being of ago and make an honest that they would understand our brothers and sisters. effort to purchase Fair Trade the project. Tom’s article reminds Recently, a group of children products whenever pos- One class sent me me how far we have come from the United Church sible. My children’s school the most clever thank you (thank you Tom). He is right, of Lincoln, Vt., raised promotes Fair Trade by card. On the cover was hosting a Fair Trade Coffee a picture of the class and Chocolate sale every wearing goat masks, month. We are working with which the teacher, Ms. Just Coffee from Madison, Logan, had made for them. Wis., to offer coffee and The Inside were the smiling Day Chocolate Company to faces, masks off. I could offer Divine Chocolate bars. not put this picture away We are in the process of without sharing it with adding Fair Trade/Organic you, and perhaps inspir- tea next month. It has been ing other grandmothers rewarding to help educate to honor the teachers of citizens about Fair Trade. It’s their grandchildren in the amazing how many people same way. are unaware. Thank you for your Merrie Schamberger continued good work Neenah, Wis. and realistic methods of improving the conditions in the world. As an ardent supporter Joan Rossano of the mission of Heifer Gambrills, Md. International, I have start- ed honoring various people with gifts of animals at It was a pure joy to read Christmas time. One year, the article “The Café of I honored the classes and Miracles: My Break- teachers of my three young- fast with Eliot” by Tom May/June 2006 | WORLD ARK www.heifer.org www.heifer.org May/June 2006 | WORLD ARK $5,000 to purchase an ark food dollars, and the mes- 3. Commitment PRESIDENT AND CEO from your organization. To sage they are sending Retailers must commit to Jo Luck honor this accomplishment, is that they want cheap making deals with local I made remarks for the Con- food that is fast and easy growers like King Kullen gressional Record. I was so to prepare. This is true did in Long Island. Con- impressed by not only the “food democracy.” sumers must commit to 1 World Avenue work that these children The types of foods de- purchasing these products Little Rock, AR/USA 72202 E-mail: [email protected] had done but by the choice manded by chefs, food when retailers make them of Heifer International. You critics and “discriminating available, even if they To change or remove an address, please e-mail do wonderful work reach- consumers” (the wealthy cost more. [email protected]. ing out to underdeveloped ones, that is) are already No one needs to return PUBLISHER countries and offering them available—at a price, to “food democracy” to the Tom Peterson a hand up. Thank you for which is why such foods consuming public. It has the work that you do. are relatively scarce. Few always been there. The COMMUNICATIONS DIRECTOR Bernard Sanders people can afford to pay same economies of scale Michael Haddigan U.S. Representative the premium required to that make “corporate food” Burlington, Vt. bring such foods to market. affordable can work to ASSOCIATE EDITOR Sherri Nelson (To view Rep. Sanders’ counter the high costs of comments to Congress, Driving one’s tractor minimally-processed, sus- GRaphic DESignERS visit World Ark online at into the local McDonald’s tainably-produced foods. Pooi Yin Chong Grace Domagala-Zobkov www.heifer.org.) might make good head- People just need to make John Houser lines, but such actions do better choices with their little to counter the domi- food dollars. WRITERS Austin Gelder I think Brian Halweil mis- nance of mass-produced Kathryn Wandelmaier Jaman Matthews used the term “democ- food in a capitalist society. Brookfield, Conn. racy” in his article “Food I grant it might work in so- CREATIVE SERVicES MANAGER Democracy—Nourishing a cialist France. Returning Marleen New Fundamental Freedom” healthful, local foods to [January/February issue our markets will require ADVERTISing SalES Judith Velasco of World Ark]. I fully sup- more sophisticated solu- & Q A [email protected] port the goal of keeping tions such as: (501) 907-2936 fresh, locally produced Mail your response Heifer International publishes foods available in our mar- 1.

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