The Power Of

T H e P o W e R o F

A practical guide to the real food revolution

MAY/JUNE 2006 aFTEr THE waVE HUNGrY PlaNET reBUILDING LIves A LOOK At WHAt AFter tHe tsUNAMI tHe WOrLD eAts ore than three decades ago, would attract increasing numbers of Dear when war in Southeast Asia tourists eager to experience the great Friends … was at its worst, peace seemed beauty and sophisticated cultures of these Mimpossible. Yet here I am two nations? By Jo Luck in 2006, visiting Cambodia and Vietnam, What a joy that we no longer have President and CEO nations once torn by war. People smile to imagine this—it has become a reality. warmly at me, an American, and graciously Heifer began working in Cambodia welcome me into their homes. Though the in 1982. In 1987, we began our efforts difficult memories of the past remain, they in Vietnam. In both countries Heifer has speak instead of their plans for the future, sought to help people devastated by decades for their families, for education, for homes of war achieve self-reliance. Terrible poverty and for jobs. continues to plague both countries, and much

Who could have imagined during the bitter years of war that former enemies would work side-by-side and speak of a hopeful tomorrow?

Who among us could have imagined remains to be done. Oum Seng of Cambodia such a time—a time when former enemy discussed his former enemies, saying “Now soldiers now meet and discuss their shared we don’t hate each other. We work together.” dreams for a bright future? Who could Who could have imagined during the have imagined that the governments of bitter years of war that former enemies Cambodia, Vietnam and the United States would work side-by-side and speak of a would cooperate and speak of trade and hopeful tomorrow? commerce and all the peaceful concerns With peace and cooperation there is of governments everywhere? Who could always hope for the future—that fact requires have imagined that Cambodia and Vietnam no imagination. Cambodia vietnam Indonesia PrEVIEw“As you cook and eat Grub, remember that each time we act, WORLD ARK MAY/JUNE 2006 every time we eat, we become something much bigger than ourselves. We become part of a global movement toward a more sustainable planet, a movement spurred on by thousands, millions even, of people just like us.” — Anna Lappé 6 16 40

6 The Power of GrUB: a Practical 0 Ending Hunger in Guide to the real Food revolution Black and white By Anna Lappé By Austin Gelder, Heifer staff Writer In her latest book, GRUB: Ideas for an Urban Organic Kitchen, Lappé Heifer launches a new public service announcement explores the beauty and benefi ts of organic eating. Co-author Bryant to help spread the word about ending hunger Terry provides delicious recipes that will make Grub a family favorite. and poverty. 16 after the wave: rebuilding lives after the Tsunami DePArtMeNts By Michael Haddigan, 4 For the Record Billions of children live in poverty Heifer International Communications Director 28 Heifer Spirit Seagoing cowboys revisit the past Long-term sustainable development is key to life for tsunami survivors. Heifer is helping families build better futures. 32 Heifer Bulletin Partner honored with Green Power Award 6 The Making of a learning 36 Mixed Media Reviews: Hungry Planet; organization: a Commitment Sweetness and Light to accountability 42 Calendar of Events By rienzzie Kern, Heifer International Director of Planning, 43 Travel With a Purpose Monitoring and evaluation 44 Reﬂ ection “Being Poor” by John Scalzi Lessons learned in the fi eld help Heifer better plan for the future. Evaluation and accountability are critical factors in creating sustainable solutions to hunger and poverty. www.heifer.org May/June 2006 | world ark 1 l e t t e r s | f ee d b a c k f r o m o u r r e a d e r s

Q&A, March/April Peterson in the Novem- the distance we have trav- Do you know what “fair trade” ber/December issue of eled has not been an easy means, and, if so, do you seek World Ark. one. But we have done it to buy Fair Trade-Certified™ It is so easy today to and will continue to do it. goods? look around and see so Miracles do exist every day, much suffering, pain and and we have countless op- To me Fair Trade means loss in the world. To won- portunities to create mira- paying farmers/producers der for as long as the hu- cles not only today, but for a fair wage for their prod- man race has been on this tomorrows evermore. uct. A wage that allows Earth, why we have not fig- Thank you to all the them to support their fami- ured out how to solve our people that make World lies, send their children to differences peacefully, to Ark possible—keep up the school, and have access to est grandchildren with the live sustainably with the wonderful work. medical care. gift of goats. I included a Earth and all the creatures Joseph Montemurno I first became aware of copy of the book, Beatrice’s that dwell here, to simply Boone, N.C. Fair Trade about five years Goat, for each class so care for the well being of ago and make an honest that they would understand our brothers and sisters. effort to purchase Fair Trade the project. Tom’s article reminds Recently, a group of children products whenever pos- One class sent me me how far we have come from the United Church sible. My children’s school the most clever thank you (thank you Tom). He is right, of Lincoln, Vt., raised promotes Fair Trade by card. On the cover was hosting a Fair Trade Coffee a picture of the class and Chocolate sale every wearing goat masks, month. We are working with which the teacher, Ms. Just Coffee from Madison, Logan, had made for them. Wis., to offer coffee and The Inside were the smiling Day Chocolate Company to faces, masks off. I could offer Divine Chocolate bars. not put this picture away We are in the process of without sharing it with adding Fair Trade/Organic you, and perhaps inspir- tea next month. It has been ing other grandmothers rewarding to help educate to honor the teachers of citizens about Fair Trade. It’s their grandchildren in the amazing how many people same way. are unaware. Thank you for your Merrie Schamberger continued good work Neenah, Wis. and realistic methods of improving the conditions in the world. As an ardent supporter Joan Rossano of the mission of Heifer Gambrills, Md. International, I have started honoring various people with gifts of animals at It was a pure joy to read Christmas time. One year, the article “The Café of I honored the classes and Miracles: My Break- teachers of my three young- fast with Eliot” by Tom

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark $5,000 to purchase an ark food dollars, and the mes- 3. Commitment PRESIDENT AND CEO from your organization. To sage they are sending Retailers must commit to Jo Luck honor this accomplishment, is that they want cheap making deals with local I made remarks for the Con- food that is fast and easy growers like King Kullen gressional Record. I was so to prepare. This is true did in Long Island. Con- impressed by not only the “food democracy.” sumers must commit to 1 World Avenue work that these children The types of foods de- purchasing these products Little Rock, AR/USA 72202 E-mail: [email protected] had done but by the choice manded by chefs, food when retailers make them of Heifer International. You critics and “discriminating available, even if they To change or remove an address, please e-mail do wonderful work reach- consumers” (the wealthy cost more. [email protected]. ing out to underdeveloped ones, that is) are already No one needs to return PUBLISHER countries and offering them available—at a price, to “food democracy” to the Tom Peterson a hand up. Thank you for which is why such foods consuming public. It has the work that you do. are relatively scarce. Few always been there. The COMMUNICATIONS DIRECTOR Bernard Sanders people can afford to pay same economies of scale Michael Haddigan U.S. Representative the premium required to that make “corporate food” Burlington, Vt. bring such foods to market. affordable can work to ASSOCIATE EDITOR Sherri Nelson (To view Rep. Sanders’ counter the high costs of comments to Congress, Driving one’s tractor minimally-processed, sus- Graphic DesignERs visit World Ark online at into the local McDonald’s tainably-produced foods. Pooi Yin Chong Grace Domagala-Zobkov www.heifer.org.) might make good head- People just need to make John Houser lines, but such actions do better choices with their little to counter the domi- food dollars. WriterS Austin Gelder I think Brian Halweil mis- nance of mass-produced Kathryn Wandelmaier Jaman Matthews used the term “democ- food in a capitalist society. Brookfield, Conn. racy” in his article “Food I grant it might work in so- Creative Services MANAGER Democracy—Nourishing a cialist France. Returning Marleen New Fundamental Freedom” healthful, local foods to [January/February issue our markets will require Advertising Sales Judith Velasco of World Ark]. I fully sup- more sophisticated solu- & Q A [email protected] port the goal of keeping tions such as: (501) 907-2936 fresh, locally produced Mail your response Heifer International publishes foods available in our mar- 1. Education and tell us a little World Ark bimonthly for donors and kets; however, I do not People need to understand about why you friends. Heifer has helped millions responded as you did believe an absence of “food the true economic, nutri- of impoverished families worldwide to the address on our become more self-reliant through democracy” is what is tional and culinary value of masthead, or e-mail it the gift of livestock and training in keeping such foods out of minimally processed, local- to [email protected]. their care. A nonprofit organization the stores. ly produced food. rooted in the Christian tradition, Heifer works for the dignity and Multi-national food and When given the well-being of all people. beverage companies are 2. Time Heifer is a member of InterAction. not “food imperialist.” Fresh foods take more choice, do you Federal employees may designate gifts They are capitalists taking time to prepare. Heirloom to the Combined Federal Campaign by buy local produce writing in #0315. Heifer International is advantage of a global mar- and “gourmet” varieties a 501 (c) (3) nonprofit organization and ket. No one forces any- often do not have as long and, if so, why? gifts to Heifer are tax deductible and are used as designated until current needs one to purchase the foods a shelf life as “corporate” of those projects are met. Further gifts these companies produce. foods, and so will have to ❑ Yes ❑ No are applied to similar projects so that gifts begin helping people immediately. Consumers vote with their be shopped for more often.

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark FOr tHe reCOrD

Progress in reducing child mortality and hunger since 1990

Countries that have made progress in reducing Countries that have reduced undernourishment but have both child and mortality and undernourishment made little or no progress in reducing child mortality

Countries that have reduce child mortality Countries that have registered little progress but have made little or no progress or have suffered increases in both child mortality in reducing undernourishment and undernourishment source:faO; uNICEf By the Numbers: the World’s Children ccording to uNICEf’s “state of the World’s access to safe water, and one in seven (270 million) Children” 2005 report, there are 2.2 billion does not have access to health services. achildren in the world. Of these, 1 billion live as many as 30,000 children under the age of in poverty. six die each day due to poverty. That is more than Of the 1.9 billion children in the developing world, 200,000 children each week, or more than 10 one in three (640 million) does not have adequate million children each year who die from poverty- shelter, one in fi ve (400 million) does not have related causes.

“Lost World” Found

s widely reported in the associated Press, an international team of scientists has discovered what asome are calling a “Garden of Eden” on the island of New Guinea, a pocket of never-before classifi ed plants and animals. after being dropped into the remote location by helicopter, the scientists spent almost a month combing the jungle and in the process discovered numerous new species of frogs (including one species a mere 1 millimeters long, or a little more than half an inch), four new species of butterfl ies, fi ve new species of palm trees, and even a new species of large mammal—a type of tree kangaroo. one of the most spectacular discoveries was a new species of honeyeater, a tropical bird with a bright orange patch on its face.

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark Hunger True or False Quiz 1. Nearly one-quarter of the world’s population lives in poverty. 2. HIV/AIDS is now the world’s leading cause of death. 3. The United States, as the richest country in the world, is largely immune to the problems of hunger. 4. The main cause of hunger is that not enough food is produced to feed elp bring awareness about

hunger and poverty issues the world’s population.

entire human population, and yet some still go hungry. go still some yet and population, human entire

by participating in the Answers

H the feed to produced is food enough than more fact, In False. 4. National Hunger awareness day

one in three is a child. a is three in one

on June 6. why not spend some

number, this Of hunger. of threat the or hunger experience

time that day educating yourself

and your family and friends households, of percent 12.5 or Americans, million 36 than More False. 3.

AIDS, tuberculosis and malaria combined—claiming 25,000 lives per day. per lives 25,000 combined—claiming malaria and tuberculosis AIDS,

about hunger issues? You can

than worldwide deaths more cause malnutrition and hunger Organization,

volunteer at a local soup kitchen

or donate food to a local food Health World the to according crisis, world major a is HIV/AIDS While False. 2.

or nearly half, live in poverty. poverty. in live half, nearly or

bank. For more information

about what you can do to help people, billion 6.6 almost world’s the of billion 3 than More False. 1. end hunger, visit www.heifer.org or www.hungerawarenessday.org.

Hunger in the United States “Hunger and poverty persist amid a world ore than 6 million americans, or 12.5 percent of the population, live of plenty. We never in poverty according to the U.S. Census Bureau. one duke University Msociologist questions these figures, had so much food claiming that they under-represent the actual in our basket, in our number of americans living in poverty. The global basket, and problem, says Dr. David Brady, is to be found in the way such numbers are derived. The current at the same time we method for computing these statistics has been still have 800 million used since 1955 and does not account for, among other things, taxes or changes in families. dr. people who do not Brady and many others are calling for a new know where their next method that takes these issues into account. If this new method were applied, the meal is coming from.” number of actual Americans living in poverty would be closer to 18 percent, or 48 million people, giving the United States the dubious distinction of being both the —Pedro Sanchez, director of world’s richest country and the industrialized democracy with the highest poverty The Earth Institute’s Tropical rate. The numbers would change even more drastically for some groups within the Agriculture Program and general population. Among the elderly, for example, the official percentage in 2000 was 9.9. If refigured in the way suggested, that figure would jump to an astonishing director of the Millennium 24.7 percent. To read more, visit www.dukenews.duke.edu/2005/09/povertyoped.html. Villages Project

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark THe PoWeR oF

6 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 7 A Practical Guide to the Real Food Revolution By Anna Lappé

OVER THE PAST several decades, a revolution has been blossoming. You won’t see it advertised on billboards or broadcast on the nightly news, but still, it’s happening: Across the country, millions of people are embracing a healthier relationship to food.

Anna Lappé and Bryant Terry, coauthors of Grub: Ideas for an Urban Organic Kitchen 6 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 7 hat might sound shocking in light of the soaring rates of obesity-related illnesses, or the double-digit profi t margins of big-food companies, or the decreasing Tnumbers of family farmers. while all of these statistics are true, a growing number of us are making the connection between our dietary choices and the health of the environment, farmers and farmworkers around the world, and ourselves. we know this movement is gathering momentum by the revival of local foods and farmers’ markets, the growing acceptance of ecological farming, and the fl ourish- ing of food sovereignty across the United States and around the globe. There are the good statistics, too: The majority of americans say they’re concerned about the chemicals used to grow their food. Nearly half say they’ve bought organic food recently. Tens of millions of pounds of fair-trade coffee are sold every year. and the number of farmers’ markets in the United States has nearly doubled just in the past decade. These choices that people are making about what they are eating are not a What we choose to consume diet per se, at least not in the way most of us think about diets. (although eating healthier, fresher food may indeed end up reducing drives the kind of food that is our waistlines!) produced. the more we choose Neither are these choices an infl exible set of principles, for nothing local, sustainably and fairly is more personal than what we choose to eat. No, this food revolution is different. It is made up of a set of choices we each can make, choices grown food, the more we create that have the power to transform our personal lives, our communities a market for such foods. and our world. let me explain a little further. I recently heard a speech by Carlo Petrini, founder of the Slow Food Movement, devoted to the appreciation and cultivation of good food and good food-production practices. The movement, which

8 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 9 began in 1986, now boasts more than 8,000 and activist John kinsman likes to say, members in 100 countries. In animated “Every time you spend money on food, you Italian—with the help of a skilled translator are voting for the world you want.” —Petrini shared his vision: Slow Food is A new book the antidote to fast food, he explained. He by Anna Lappé stressed that we are not food consumers, we are food coproducers. and Bryant at fi rst, I didn’t get it. In my Brooklyn terry apartment, I don’t feel like I’m producing much food of any kind, unless you count the mold occasionally growing on leftovers in the back of my fridge. But then I understood. what Petrini was getting at is what I’m saying here, too. our consumption choices are production choices. what we choose to consume drives the kind of food that is produced. The more we choose local, sustainably and fairly grown food, the more we create a market for such foods. My coauthor and I like to call this food “Grub.” In fact, it’s the title of my new book with Bryant Terry. To me the word conveys what these foods should be—down-home It’s time we turn the maxim “you are and simple, not precious and expensive. what you eat” on its head: I am what you eat; Grub should be for everyone, not just a you are what I eat. welcome to the diet of privileged few. interdependence. welcome to Grub. Here’s one of the best parts about Grub: what’s best for our communities and the Going Grub Earth is also best for our bodies. and it o how do we go about adopting a Grub is delicious. Sdiet—“casting our vote” as kinsman “These connections are not just meta- says? one of the best ways I have found is to phorical,” said Tom Hampson, associate for take a hard look at what congregational development of the Church I am buying and where I world Service, which has developed “Just am buying it. when you Eating: Practicing Faith at the Table,” a cur- vote in an election, you riculum to help teach these values. know who you’re voting “There are real concrete links between for, right? at least you the choices we make and the lives of people see their names on the around the world,” said Hampson. “what ballot. But when you If you can’t find a farmers’ we choose to eat and what we choose to shop at a supermarket, buy will echo out in consequences for bet- the name of the farmer market near you, visit World ter or worse throughout the world. we have usually isn’t on that Tip:Hunger Year’s website for greater power than we think we have. we apple you’re buying. tips about starting your own are not simply passive observers in this glob- No, at a typical store, al system; we are participants.” we usually don’t have (worldhungeryear.org). or, as long-time organic dairy farmer that much informa-

8 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 9 Farmers’ Markets and CsAs s recently as the early 1970s, there were aroughly one hundred farmers’ markets in this country. Today, that number is nearly ,000. and new ones keep popping up all the time. when we shop at farmers’ markets we’re choosing local foods from farmers we know, strengthening our regional economy. Most markets are “growers’ markets,” meaning sellers must have their hands in the dirt to have their stand on the street. So these food choices not only help local farmers, they also ensure you’re getting the freshest and often most delicious foods. Your produce hasn’t been bumped and battered along a tion or control over what our dollar “vote” sometimes multi-thousand mile journey to endorses. Most of our food dollar isn’t get to your plate. going to the farmers, or to the workers who Even better than knowing your farmer is process our food or to the workers at the joining your farmer in her work. For com- grocery store either. Most of that dollar munities that want to support their local goes to packaging, transportation and farmers further, community-supported marketing, and into the pockets of big food agriculture (CSa) is the logical next step. corporations and the people who run them. Started in Japan in the 1970s by women con- Shopping at a typical supermarket, you cerned about pesticides in their food and need determination and diligence to weed brought to the United States in 198, CSa the “good” foods from the “bad.” So mak- is membership farming: You join a farm by ing smart decisions about where you shop investing at the beginning of the growing may be one of the most important decisions season. In return, you get fresh produce— of all. sometimes dairy, meat, even cut fl owers— throughout the year. “If CSas didn’t exist, we wouldn’t be here,” says farmer dave Perkins, who with his family tends to 17 organically certifi ed acres near Madison, wis. like the thousands of CSa members across the country, their 800 members pay an annual fl at fee up front that provides the Perkinses with essential capital A great sourcebook for to run the farm. In return, their members learning more about receive fresh food throughout the harvest season, and thanks to recent partnerships Tip:whole foods is the with area farmers, eggs, meat and goat New Whole Foods cheese too. The Perkinses also host fun events so that their city-locked members encyclopedia can enjoy the countryside, with annual “U- by Rebecca Wood. pick” festivals, corn boils, pesto fests and pumpkin-picking parties.

10 MAY/JUNE 2006 | WORLD ARK WWW.HEIFER.ORG Labels: What’s in a Name? he next step in adopting the Grub diet Tand casting your vote is making sense the Dos & Don’ts of the labels and guidelines that stores use to categorize foods. The marketplace of Certiﬁ ed Organic is fl ush with these labels—“hormone-free,” “pasture-raised,” “fair trade.” It’s enough to make your head spin! hen you buy a food labeled “organic,” you can w be certain that the following standards have been Organic applied in its production: ince 00, the United States has had an offi cial certifi cation and requirements S organic-food growers MUsT: for organic farming production, though we lag far behind the organic production Promote soil health. organic farmers employ levels in most of the other 108 countries soil building and conservation practices, manure with certifi ed organic farming. Italy, which is roughly the size of arizona, has nearly management and crop rotation. fi ve times as many organic farmers as the Provide outdoor access and pasture for livestock. United States, and 100 times the percentage of available farmland devoted to cer- Provide 100 percent organic feed. tifi ed organic production. as we choose Keep detailed farm records. Farmers must provide organic products, we help the United States catch up with much of the rest of the world, records of the farm operation and be monitored by a and encourage our farmers to get off the certifying agency. treadmill of toxic chemical use.

organic-food growers must NoT: Use chemical pesticides or sewage sludge. Farmers cannot apply prohibited materials (including synthetic fertilizers, chemical pesticides and sewage sludge). In order to become certifi ed, they must confi rm that they’ve foregone these products for three years prior to certifi cation. Use Genetically Modiﬁ ed Organisms (GMOs) or food irradiation. Use non-organic animal feed or animal by-products in their feed.

WWW.HEIFER.ORG MAY/JUNE 2006 | WORLD ARK 11 Here’s one Fair trade, Fair Deal and Grub cessed organic foods. It’s good to keep in of the best ou may have seen this black-and-white mind that while choosing organic can be a Ylogo adorning everything from boxes of better choice, the healthiest choice is to eat parts about tea to pounds of coffee at dunkin’ donuts. whole foods, as much as possible. Grub: What’s But what does it tell you about the food whole foods are those that have gone best for our you’re buying? through as little processing as possible to get communities Usually, the price you pay for imported from the ground to your plate and into your coffee—or tea, or fruit, or mouth. as one friend of mine and the any number of goods—is put it, you “eat the ingredients” earth is also a far cry from what the not the fi nal product. If you’re best for our producer who grew your choosing whole foods, you coffee beans or tea leaves don’t have to worry about bodies. And actually got paid. This little deciphering the fi ne print of a it is delicious. seal promises you otherwise: food’s packaging. It promises you that the Choosing whole foods is producers who made the easy when you pick up a whole food you buy got a fair price. eggplant, apple or bunch of It also guarantees pro- spinach. Foods like whole ducers a ﬂ oor price (sort grains can be a little harder of like a minimum wage) to fi nd. “It’s not as if you can because otherwise, the go into the supermarket and price of coffee or tea, like all commodi- ask for the whole-grain aisle!” says Michele ties, is tied to the unpredictable fl uctua- Simon, founder of the Center for Informed tions of the world market. By guaranteeing Food Choices. a minimum fl oor price for these goods, of- Here are some whole grains to look for: ten many times over the market price, fair- amaranth, buckwheat, millet, oats, barley trade certifi ed products provide farmers and brown rice. other whole foods include powerful security and an essential source nuts (almonds, walnuts, hazelnuts), seeds of income. (sunfl ower, fl ax, sesame) and beans and le- This little label makes a big difference. gumes (lentils, chickpeas, kidney beans). Started in Europe in the 1980s, the certifying organization TransFair USa opened up time for some Grub shop in the United States in 1999. In just s you cook and eat Grub, remember over fi ve years, fair-trade products certi- athat each time we act, every time we eat, fi ed by TransFair USa and bought by you we become part of something much bigger and me have helped channel more than than ourselves. we become part of a global $ million in additional income to more movement toward a more sustainable planet, than 800,000 farmers and their families a movement spurred on by thousands, in more than 0 countries. millions even, of people just like us. To learn more about food labels go to: when we make the choice to embrace a www.eatgrub.org. different relationship to our food, our economy, and our communities, we will never the Food, the Whole Food, know all of the people who will be touched, and Nothing but the Food all the ways our world will be changed. n a world in which you can’t escape Instead of being disheartened by this un- Ibranded, processed foods—even air- knowing, we can be liberated by it; we can plane food is now littered with trademarks surrender to it and take action. The choice —it’s no wonder that you can now fi nd pro- is still ours to make.

1 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 1 Community Audit

Use this handy sheet to “audit” your community’s food resources. Once you’ve created your audit, share it with friends, deliver it to your community center, post it at your church. Spread the knowledge! Visit eatgrub.org for more resources.

Name of City/Neighborhood

Farmers’ market | sustainabletable.org & localharvest.org

Location Hours of Operation

Community-Supported Agriculture Farm | localharvest.org & csacenter.org

Name of Farm Name of Farmer(s) Phone Number Member Share ($) and Due Date

Food Co-op | cooperativegrocer.coop

Location Days Hours of Operation

Grocery Store with Local Foods | foodroutes.org

Name of Store/Manager Name Phone Number

Organic Meat and Dairy Provider | eatwellguide.org

Other helpful resources:

Elected Offi cials |congress.org

School Food Resources | farmtoschool.org and farmtocollege.org (farm-to- school and farm-to-college efforts, school board members, healthy food in schools initiatives)

Other Community Food Resources | foodsecurity.org (local restaurants, community gardens, buy-local campaigns, farmworker solidarity organizations, food policy councils)

1 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 1 Grub on the Grill Recipes by Bryant Terry

What follows are recipes developed by Bryant Terry, chef and food-justice activist. These recipes use fresh, healthy, whole foods and are a good introduction to Grub—the food, the lifestyle and the revolution. —Anna lappé

ealously embracing dietary models can Zback us into a corner. when considering health reasons for choosing Grub, we needn’t be hard-liners. we all have specifi c body constitutions, cultural foodways and personal tastes that determine which foods work for us—no single way of eating is perfect for everyone. In fact, because our bodies are so dynamic, no single diet is perfect for any one of us throughout our life. our relationship with food should be fl uid, shifting as we change. Eating healthfully requires that we move beyond obsessing over food pyramids and nutrient content and expand our notion of what “healthy eating” really entails. I used to be a food militant and saw food merely as fuel that I needed in order to be healthy and robust. I lost touch with the joy of eating and soon realized that food should not be utilitarian; it is meant to be enjoyed. our meals should be healing, but should not resemble taking medicine. our diets should be spontaneous, fl exible and creative.

MENU taken from Anna Lappé and Bryant Terry’s Grub: Ideas for an Urban organic kitchen (Tarcher/Penguin). www.eatgrub.org

To find a CSA near you, visit localharvest.org. Some communities have initiated their own CSAs by seeking out land and a farmer. Many faith-based organizations are also getting in on the act, too, with “congregation-supported agriculture.” Contact the Robin Van Eyn CSA Center to learn Tip: about starting a CSA (csacenter.org). 1 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 1 Afrodiasporic Cookout Menu Grilled Corn and Heirloom Tomato Salad with Fresh Basil (recipe included) Shrimp and Veggie Kabobs with Mixed Herb Marinade Fresh Green Beans with Garlicky Citrus Vinaigrette Grilled Corn and Heirloom Good Grilled Okra (recipe included) Ginger Beer Tomato Salad with Fresh Basil

Preparation time: 10 minutes Inactive Preparation time: 1 hour Good Grilled Okra Cooking time: 20 to 25 minutes Preparation time: 10 minutes This dish is inspired by “Okra, Corn and Tomatoes,” Cooking time: 10 minutes a southern classic. • Select smaller pods, as they’re more tender and less slimy. In august heirloom tomatoes are at their peak, and you can easily fi nd them at farmers’ markets. Refrigerate okra and use within a few days. Health food stores and some conventional gro- • Eighteen 12-inch wooden skewers, soaked in water cery stores carry them as well. for at least 30 minutes • 4 ears corn, silks removed, husks • 1 pound small-medium okra pods left on, and soaked in cold salted • 2 teaspoons freshly squeezed lemon juice water for 1 hour • 2 tablespoon extra virgin olive oil • 1 3/4 pounds heirloom tomatoes of • Coarse sea salt varying shapes sizes and colors • 1/4 teaspoon cayenne pepper • 16 basil leaves (preferably purple), • 1/2 teaspoon freshly ground black pepper each leaf torn into a few pieces Preheat grill or broiler. Wash the okra under cold running water and dry with • Best quality extra-virgin olive oil paper towels. In a large bowl, combine the lemon juice, olive oil, 1 teaspoon salt, the cayenne, and black pepper and mix well. add the okra to the • Coarse sea salt marinade and toss to coat. Thread 5 to 7 okra pods onto 2 skewers each (to • Freshly ground black pepper keep okra in place). to taste If grilling, place the skewers on the grill and cook until browned and Preheat grill or broiler. remove corn from the slightly crisp, 3 to 4 minutes per side, turning with tongs frequently. soaking water. If grilling, place the corn on the If broiling, place the skewers about 3 inches from the heat and broil until grill. Close the cover and grill, turning frequently browned and slightly crisp, 3 to 4 minutes per side, turning with tongs frequently. with tongs, until cooked thoroughly, 20 to 25 minutes. remove corn from grill and let cool. If broiling, place the corn about 6 inches from have had okra prepared in every way imaginable: My grandmother the heat for 20 to 25 minutes, turning occasion- I used to pickle it for the winter; my mom would sauté it along with ally, until cooked thoroughly. Let cool. corn and juicy tomatoes from our garden; and when I lived in New remove husks and cut the kernels off the corn orleans I always ate it in seafood gumbo, where it is used as a thicken- cobs. Place in a bowl and set aside. er. But grilling is, by far, the best way that I’ve ever had it. This whole Cut the tomatoes in various styles to enhance meal was inspired by those crispy, purple “lady fi ngers” on skewers. presentation—halves, quarters and slices. (Yes, there is purple okra!) divide the corn and tomatoes evenly among 4 Since okra is a native african plant (historians believe it origi- plates. divide the basil evenly on top, drizzle nated over 10,000 years ago in what is now Ethiopia) and is used in with olive oil, and sprinkle with salt and african, afro-Caribbean and african-american cuisine, I created black pepper. recipes for this menu that draw inspiration from dishes that I’ve eaten from different parts of the african diaspora. Enjoy this meal at an afternoon cookout with family and friends.

—Bryant Terry

1 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 1 LIFE AFTER THE WAVE

16 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 17 TsUNAMi long-term sustainable development is key to life for tsunami survivors

By Michael Haddigan Heifer Communications director

PEUNaGaraYEUk, Indonesia—Early on the morning of dec. 6, 00, fi sherman and farmer alex Bustami worked in a fi eld near the palm-lined coast of Sumatra. The ground shook and shifted under his feet, and his WAVE world turned inside out forever.

16 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 17 ustami ran to his beachside house to and the very different, and equally difficult find that the earthquake had collapsed post-disaster task of rebuilding lives and Bthe roof and walls, trapping his mother livelihoods through long-term, sustainable inside. As he tugged furiously at debris trying community development. to find her, he noticed the Indian ocean In the weeks after the tsunami, govern receding from the beach. “Then 15 minutes ments and aid agencies poured relief into later, the water rushed back in like a gunshot,” the tsunami-affected region. International Bustami recalled a year later. attention, food, water, The crazed sea rolled him medicine, tents, temporary over and over. Eventually, he housing and clothing kept was able to grab and climb alive people who would a coconut tree. when the wa- have otherwise died. These ter receded again, he climbed efforts—vital and often down and ran again to the heroic—are only part of ruins of his house to find the solution. his mother. More than a year after Then another wave rolled the catastrophe, the criti- in. Bustami ran to another cal architecture of rural tree and climbed it. arms livelihoods is still in ruins. wrapped around the tree, his Fishing communities are cheek pressed against the without boats, nets, port rough bark, he wept. “I called Alex Bustami, 35, who lost facilities, ice houses and out, ‘Mama! Mama!’” nine members of his family to markets. The tsunami dam- His mother and the rest of the tsunami, works by the sea aged 60 percent of aceh his family living on the coast on his fishing net. Province’s fishing fleet. died that day. “I had nine in my Farmers are without tools, family. Now I am alone.” animals, fences, barns, carts and seed. The More than 220,000 died in the earthquake tsunami killed 1.6 million farm animals in and tsunami that devastated parts of South Aceh Province alone. and Southeast asia. The earthquake, the The waves washed away topsoil, destroyed biggest in the region in 40 years, centered just irrigation systems and turned some off the Sumatran coast. It caused some of its farmland into stagnant lagoons. roads worst damage in the Indonesian province of and communications systems in some areas Aceh where Bustami lives. still need replacement or major repairs. Today, Bustami’s home is a shack he built Community buildings and schools are with debris on the now-tranquil beach. He crumpled and overgrown with weeds. survives on emergency food rations from one of the many international relief agencies A Whole Region Devastated operating in Aceh. The tsunami washed away ndonesia is a vast chain of islands stretching Bustami’s boat and everything he owned. Ifrom the northern Australian coast to the “That net over there is all I have left,” he southern reaches of the Philippine Islands said. “I’m so sad.” to near the Malay Peninsula. Indonesia’s Bustami’s dilemma in many ways mirrors population of 214 million includes a wide array that of millions in Indonesia, Thailand, Sri of ethnic groups, languages, religions and Lanka, India and other nations battered cultures. Islam predominates. Sumatra is the by the disaster. It also illustrates the sharp northernmost and largest of the thousands of contrast between short-term emergency aid islands within Indonesia’s political borders.

18 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 19 The tsunami took two-thirds of its human “Most of the fi shermen lived right on the toll, about 170,000 dead and missing, in Indo- beach so most of them died,” said Zulyadi nesia’s predominantly Muslim aceh Province Miska of Meulaboh, director of the Indonesian on Sumatra. aceh was the fi rst hit by the NGo known by the acronym PaPaN. More tsunami—tens of thousands died without than 0 of PaPaN’s 10 members perished. warning when the waves barreled into working with Heifer, the organization hopes coastal communities. to provide boat-building materials, nets, farm Zainun arif of Peunaga rayeuk, just tools and other resources to help residents like outside the port town of Meulaboh on alex Bustami stitch their lives back together. Sumatra’s northwestern coast, said that even But PaPaN worker Mahli, who like many before the tsunami he and his neighbors Indonesians uses a single name, said fi shermen struggled to make an adequate living. “But at the time, we at least had the tools and the resources to work for it,” he said. Heifer International is developing long- term projects to help communities regain what they lost and develop ways to support themselves. although much of Heifer’s work is taking place in Sumatra, tsunami- related disaster rehabilitation projects are also under way in coastal southern Thai- land, Sri lanka and on India’s southeastern coast, said Mahendra lohani, Heifer Inter - national’s vice president for the asia and South Pacifi c Program. In northern Sumatra, Heifer will provide livestock for 1,00 families, along with training on effective farming, animal husbandry, and community-based disaster management. Heifer will also help provide equipment and training to fi shing families, lohani said. on "!.',!$%3( the small island of Pra Tong off the coast of Thailand, Heifer will help 90 families develop ).$)! "52-! Mahli, who works for 4(!),!.$ and implement a plan that will ensure they Heifer International 32),!.+! have enough food for years to come. 3/-!,)! partner organization, -!,$)6%3 -!,!93)! on India’s southeastern coast, the regions 3UMATRA PAPAN, and Director ).$/.%3)! of Tamilnadu and Pondicherry lost more than 3%9#(%,,%3 %ARTHQUAKE Zulydi Miska (right) go 11,000 livestock. Heifer will supply goats and )NDIAN EPICENTER over tsunami statistics /CEAN poultry, along with appropriate training, veteri- near their offi ce in "ANDA nary services and support to 1,6 families. Meulaboh District. Heifer is weaving together a net work of !NDAMAN3EA community groups and non-governmental -!,!93)! organizations to ensure the livestock, farming -EULABOH and fi shing projects will be sustainable over -EDAN ./24( the long term. So far, Heifer has begun )NDIAN 3UMATRA /CEAN 0EMANTANG work with six Sumatran non-governmental 3IANTAR organizations (NGos). ,AKE4OBA

18 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 19 “The tsunami ate boats like snack chips,” said a man smiling from need help building boats and gathering the the world, Sumatran participants agree to behind tools they need to get back to work. pass on an animal, training or other resourc- “We’re helping people to get small, es to neighbors in need. The resulting chain mirrored traditional boats and nets,” he said. “We think reaction multiplies the impact of Heifer’s teardrop the fishery has improved since the tsunami. work and helps sustain it over generations. sunglasses. But the problem is that people don’t have the equipment to catch the fish.” Replanting, Rebuilding, Mahli cautioned against expecting a quick Remembering fix. Time, patience and community are as vital he home of Zainun Arif, his wife Suriana to economic recovery as money and material. Tand their four children serves as a meeting “Life won’t return to normal for at least two place for many in the Peunaga rayeuk or three years, maybe longer,” he said. community near Meulaboh. More than a As the emergency work of some inter year after the tsunami, 29 of the community’s national development organizations winds 223 households were still living in makeshift down, Heifer International is gearing up, barracks because they lacked resources to steadily building relationships with groups restart their lives. like PAPAN and with communities where they “We first need to clean up the land, then work.“Right now, the most important part of we need seed and a way to develop economic our work is creating networks in and among activity,” he said. The community’s farmers communities,” said Henri Sitorus, director of grow chilis, peanuts, corn, rice, coconut Heifer Indonesia. and papaya. Heifer is helping communities plan their At what was once Meulaboh’s port, the own recoveries and is channeling resources village of Panggong, the tsunami’s destruc that will eventually result in “passing on the tion is all too apparent. ragged chunks gift,” thereby achieving sustainability and self- of concrete, broken pilings and shattered reliance. As with Heifer projects throughout buildings are all that is left of the docks, ice

20 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 21 plant, market and dwellings that stood there of the sea, a group of scarved Gunong Kleng before the sea took them. Amid the odor of women stare in disbelief: “We’re ALL afraid!” spilled diesel fuel, stagnant water and fish, they say, almost in unison. hammers echoed as workers pounded nails In the village of Pasie, a coastal tent camp into damaged boats. about an hour’s drive from the provincial “The tsunami ate boats like snack chips,” capital of Banda aceh, residents shared said a man smiling from behind mirrored painful memories of the disaster. teardrop sunglasses. “I had six children,” said villager Hadawiyah Another man, Usman Budiman, pointed as she wept. “I lost my husband and to row upon row of wooden houses built by five children.” an international aid organization. Residents A second woman, ansyariah, said her hope to see permanent houses where the tem- husband and daughter died in the tsunami. porary buildings now stand, he said. She and her son only survived because they Not far away, two preschool-age girls giggle happened to be in town buying medicine as they play outside a house. Workers rebuild when the waves hit. a collapsed mosque. A man wearing a T-shirt Another woman rohani, a single parent, strolls by, glancing and grinning warmly at raised four children in the nearby village foreign visitors. of Meunasah lhok with money she earned “The housing is the first step,” Usman operating a small restaurant. The tsunami Budiman said. “We’re also building a market destroyed the restaurant and killed two of her over there.” children. “We don’t know what will happen. Outside Panggong, brightly colored yellow We need many things. But we don’t know and red plastic tape on wooden posts flutters where to start,” she said. in the breeze a short walk from the ocean side. The women—and the acehnese trans- Within a 300-square-foot area marked off by lator—were too overcome with grief to the tape is a mass grave for tsunami victims. continue the interview. A sign marks the date of the disaster and Pasie was a village, located in the sub- serves as a makeshift memorial. Two workers district of lhoong, of 1,000 people before struggled to move rocks into a pile at the site. the tsunami. Most families farmed or fished. “There are three places like this in Some raised shrimp. only 0 people have Meulaboh,” one of the men says. “There are returned to the village. The tent camp stands 2,000 people buried here. we’re building a a few hundred yards from Pasie’s original site. wall to protect the site.” The raging waves flushed the village away and In the Gunong Kleng community, residents ate away at the coastline. welcome visitors with broad smiles. One by one, residents enthusiastically shake a visitor’s hand, then touch their hearts with the same hand in a traditional Acehnese greeting. The welcome is gracious and warm, but for the many who lost entire families in the disaster, the heartbreaking losses lie below the surface. after a year of sheer survival, people are tired, and many acknowledge they still suffer from the trauma of the event. Community leader Ilyas Mahmud, 32. “We live here because Asked if children are still fearful our village is now under the sea.”

20 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 21 “We live here because our village is now elementary school and a mosque. The future under the sea,” said community leader Ilyas looked good.” Mahmud, 32. The tsunami wiped it all away. When the earthquake first hit, Mahmud, The Red Cross and CARE provided rice, his wife and a son were among about 0 oil, canned goods, instant noodles and other villagers who ran down to the beach to find food, Mahmud explained. But at some point the ocean had receded. the agencies must stop distributing food. “We “The beach was dry. There were fish all will need to survive somehow.” over the place. lots of people were there The villagers are working with Heifer collecting the fish,” he said. “Then people International and an Indonesian organization screamed, ‘The water’s coming back!’ we known by the initials LPPL to develop a long- didn’t have time to run,” he said. term development plan. The initial wave carried Mahmud inland, “We are still in the planning stages. But we slamming him into the side of a hill. He hope that we can regain what we had before blacked out. When he regained consciousness, the tsunami. Step by step, things are looking for a while he thought he was dead. He never up,” Mahmud said. “I don’t plan on moving. saw his wife and son again. This is my home. whatever happens, I’m Now, Mahmud lives in an eight-by-ten- staying here.” foot tent provided by the United Nations Hasbi azhar, an lPPL official, said the High Commission for refugees. He sleeps people of aceh are known throughout on the tent’s raised wooden floor amid his Indonesia for being straightforward and tough. only possessions—four red plastic containers, The Acehnese were the last holdouts against a small cabinet and a metal desk and chair. Dutch colonial domination of Indonesia. A single light bulb is his source of light Until recently they fought for independence after dark. The only decoration is a printed from the Indonesian government, and calendar bearing a color photo of a smiling they have endured numerous hardships Muslim family in Indonesian national dress. throughout their history. after the tsunami, He said he tries not to dwell on the past. the militant separatist movement and the “When I remember the past, I feel sad. If you Indonesian government came to terms on a Two little girls from the wanted to be a farmer, a fisherman or a trader, peace agreement that ended years of conflict district of Meulaboh hope it was possible. The life was good here. we in the province. for a better future. had good income. We had brick houses, an “Don’t underestimate these people,” Azhar said. “They survived many situations before the tsunami that gave them a specific character and strength.” Farmer Zainun arif put it another way: “Take a look at the coconut trees,” he said. The basketlike root system is made up of sometimes hundreds of separate strands about as big around as a human finger. Even though the tsunami’s powerful waves washed most of the soil and sand away from the base of the trees, many stood firm. “The coconut trees have strong roots. Many were pushed down, and some died. But many others are alive and healthy,” Zainun said. “The people here are like that, too.”

22 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 23 “take a look at the coconut trees,” he said. the basketlike root system is made up of sometimes hundreds of separate strands about as big around as a human finger. even though the tsunami’s powerful waves washed most of the soil and sand away from the base of the trees, many stood firm. “the A local fi sherman at sunrise coconut trees on a beach near Banda Aceh. have strong roots. Many were pushed down, and some died. But many others are alive and healthy,” Zainun said. “the people here are like that, too.”

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$AKOTA"EEFPROUDLYSPONSORSTHEEFFORTSOF(EIFER)NTERNATIONALANDITSGOALTOENDHUNGER POVERTY AND PROTECT THE EARTH &ROM THE EARLIEST DAYS OF $AKOTA "EEF WE KNEW WE HAD A RESPONSIBILITY TO IMPROVE THE LIVES OF PEOPLE IN THE AGRICULTURAL COMMUNITY ,OCALLY $AKOTA "EEF SPONSORS A NUMBEROFPROGRAMSINITSHOMETOWNOF(OWARD 3OUTH$AKOTA!TTHESAMETIME WERECOGNIZEDTHATWEHADTHE OPPORTUNITYTOMAKEADIFFERENCEONANINTERNATIONALLEVEL4HE#ERTIFIED/RGANIC"EEFPROGRAMDOESNOTALLOWUS TOUSEANTIBIOTICSINDISCRIMINATELY(OWEVER IFACOWDOESBECOMEILLANDTHEONLYWAYTOSAVEITSLIFEISWITH ANTIBIOTICS THENTHEYMUSTBEADMINISTERED4HECOWTHENLOSESITSORGANICCERTIFICATIONANDMUSTBESOLDINTOTHE CONVENTIONALMARKET$AKOTA"EEFWANTSTOBEKNOWNSOLELYFORITSHIGHQUALITYORGANICBEEFPRODUCTS SOWHEN ANTIBIOTICS ARE USED AND THE COW IS SOLD ALL PROCEEDS ARE THEN DONATED TO (EIFER )NTERNATIONAL 4O LEARN MORE ABOUT $AKOTA "EEF CONTACT US AT ccc«Ç¶²²² OR VISIT OUR WEBSITE AT ¿¿¿Y>°>¥p>zPP T H E H E IF e r S PI R I T | G I V I N G R E S O u r CE S , G I V I N G S EL F

ended up coming. They drove from all over: Indiana, North Dakota, Tribute to Seagoing Cowboys Maryland. They brought their memo- rabilia to share.” ulti-media installation artist of the original members of this relief What had been planned as a small Jo Israelson describes her effort was Dan West, founder of gathering turned into a standing-room- Mwork as “uncovering some Heifer International. only event that received international little-known piece of history.” So she Israelson also discovered that attention. “We had hundreds of peo- is always, as she puts it, “looking for many of the seagoing cowboys were ple come through the exhibit hall,” she a story.” It is a serendipitous process, connected to a single organization in says, where photographs, diaries and and stories often surface when—and New Windsor, Md., called the Brethren other souvenirs of the era were dis- where—she least expects them. Service Center, and that a farming cou- played. National Public Radio showed ple in nearby Union up and interviewed the cowboys, as Bridge, Olive and Roger did the BBC. Roop, had been early Israelson said it was extraordi- partners with West in nary to watch these men talking to the relief efforts. With each other, reliving the experiences a little sleuthing, she that had made such an impression found that Olive Roop, on them so many years before. Many, still well at 92, lived she said, had gone into the ministry less than a mile from or peace work. Israelson’s home. As for the artistic side of her proj- The more she ect, Israelson installed the side of a learned about the barn in a gallery, and projected onto sea-going cowboys it photographs she had taken, which Tony Woodell, Heifer’s director of community relations, from Roop and others, recalled images from the men’s dia- honors Jo Israelson for her efforts to preserve the history the more Israelson ries: fields, cows, ships. of seagoing cowboys. felt that this was a Israelson’s attempts to capture a story that needed to piece of lost history seemed to reso- Recently, Israelson was research- be celebrated, not in least part for the nate with the men who had lived it, ing the life of her father, who was part cowboys themselves, who were never giving them a way to reconnect with of the Civilian Public Service, a joint formally recognized for their efforts or each other, and with that period in effort between churches and the U.S. had formally gathered since their sea- their life. government that gave conscientious going days. Thus was born “Passing Jo Israelson has produced a DVD objectors other ways to serve their on the Gift: A Commemorative of the conference, which includes in- country during World War II. The public Conference,” held last August in Union terviews with many of the seagoing service corps, she found, was only a Bridge and New Windsor to honor the cowboys. Cost is $24.99 plus $3 small part of a much larger story—the seagoing cowboys and their legacy. shipping each. To order, write: thousands of conscientious objectors With the help of local historians OTM Productions who served their country in ways other and groups, including Heifer, Israelson 100 Stonegate Drive than combat during the war. put together a three-day program of Silver Spring, MD 20905 One of those ways was a relief speakers and events and began con- effort known as the “seagoing cow- tacting cowboys, now mostly in their For more information about the boys.” These were the men who ac- eighties, to invite them. The response, Civilian Public Service, go to companied shipments of livestock to she said, was overwhelming. www.pbs.org/itvs/thegoodwar/ and war-ravaged countries in Heifer’s early “Cowboys wrote to other cowboys click on the “World War II Pacifists” link. days in the postwar period. And one to tell them,” she says. “Thirty-four

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“I learned by trial and er- ror,” she says. But as the year went on, the program gathered momentum. “We watched the video twice, read Beatrice’s Goat twice,” remembers Ryan. “The more our clients see something, the more they understand.” Ryan found the coloring pages on the Read to Feed website, and printed off huge versions for their bulletin board to make the animals’ virtues come alive. “We devoted the whole year to Heifer,” she says. Even students who Read to Feed participants at the Canyon Verde adult care center in Rodondo, Calif., couldn’t read wanted to participate, spent a year reading and raising money to purchase Heifer gift animals for others. reading picture books and receiving their “animals” at the completion of each one. Read to Feed Inspires At the end of the year, at Make a Difference Day, the students made Love for Reading and Giving giant posters for their holiday open house that explained how their year hen Pam Ryan, who works Calif., decided that the center’s had been spent. To raise money to with developmentally dis- annual “Make a Difference Day” proj- buy animals, they sold arts and crafts Wabled adults, first began ect would be devoted that year to Heifer they’d spent the year making, as well the Read to Feed program with International. Make a Difference Day as baked goods. And clients’ families her class, she asked what animals is an event the center holds each year got in the spirit, too. One family, says they’d like to give struggling families. to help its clients, who are mildly to Ryan, donated an entire collection of Not surprisingly, they chose ones moderately developmentally disabled, Beanie Babies to sell. Ryan’s son, a they were most familiar with. A learn how they can help others. Ryan, graphic artist, designed bright green cat, someone suggested. A bird, who is a program manager at the t-shirts for the forty-eight participants offered another. center, began exploring how to teach and twelve staff members. But after they watched the video them Heifer’s message. The three clients who read the “Legacy for Efrain” and read Beatrice’s When she came across Read most books—Nicholas Young, Kim Goat, Ryan says the message really to Feed, she says, “I saw all these Kranz and Juanita Felix—were de- hit home. And then the program took possibilities.” Developed to teach clared the winners. With the money on a life of its own. elementary and junior high students raised at the open house, the group “What happened was amazing,” about Heifer’s work while providing was able to donate enough money for says Ryan. “Everyone really wanted incentives for reading, the mate- the animals of the winners’ choice. to read.” For a group of people for rial was perfect and easily adapted This, undoubtedly, was an impor- whom reading can be more of a chal- for the people in her program. Ryan tant moment for everyone. But the lenge than an enjoyment, this was a set up a kind of reward system for best part, says Ryan, was simply remarkable development. her clients, giving bookmarks and the way the program inspired and The program began when Nancy stickers—and for each book read, a engaged them. “It encouraged a love Langdon, executive director of Canyon ticket that represented the animal of of reading,” she says, “and of giving Verde adult day center in Redondo, their choice. to others.”

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Seeing Is Believing— Eye Exams Add up to an Ark

or southern Cal local Heifer office.) We ifornia optom- presented her with a F etrist Jeffrey giant check for the Brown, who raised amount of the Ark, like enough money in his a sweepstakes winner, office last year to do- as well as a real, cash- nate an Ark, getting able check.” involved with Heifer The story might end International began there if it weren’t for with “just dumb luck.” another stroke of luck. “A brochure from “That very night,” he re- Heifer came in the calls, “after the party, mail around Christmas my wife and I decided time,” he said, “and I to open one of our bought my daughter Christmas presents, a some bunnies.” But package from her fam- his rational mind soon ily in Virginia. kicked in. Brown, who “We hadn’t told them has his own practice about the fundraising I in Costa Mesa, Calif., had been doing. When says he read about we opened the pres- the Ark—a pair of ent, we just sat there every animal offered Dr. Jeffrey Brown, of Costa Mesa, Calif., raised $5,000—enough money to and stared at each through Heifer’s gift donate an Ark of animals to Heifer International. other. We said, ‘How catalog—and did is this possible?’” some calculations. He figured if he front counter for any extra donations. The present was a beautiful, hand- donated a couple of dollars for every At two dollars an exam, progress carved wooden ark. eye exam he performed, he could was slow but steady. He never asked “I mounted it on the wall in the of- raise enough money, $5,000, to buy his clients for donations, but gradu- fice,” Brown said, “next to the ther- an Ark to donate during the 2005 ally, when people learned about what mometer and the giant check.” holiday season. he was doing, money began coming Encouraged by his success, Brown Brown may make a living doing in. “People would give $20, $100,” he is raising money again this year for quiet, precise work, but he has a flair says. “It wasn’t thousands, but it was another Ark. His only fear, he says, for the theatrical that lent itself well helping a little bit at a time.” is that now he’ll be known as “the toward his mission. To put his office By the end of the year, the office Ark guy.” in the proper frame of mind for the had reached its goal. “For the rest of my life,” says year’s quest, he mounted a giant ther- “I put together a Christmas party Brown, “people are going to say, ‘I mometer on the wall that kept track of for my staff,” Brown said , “and in- know what we can get him. We’ll get the rising total, along with a jar on the vited Pamela Edwards (from the him an Ark!’”

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directly connected to farming and How Now, Black Cow? sustainable livelihoods. In her parish, which is a mix of Parishioners Use Eggs, Wooden Cow farmers and professionals, Schroeder said the challenge is often to “get city to Spread the Word about Heifer people to recognize the role that farmers play.” What if she provided local eggs for parishioners to buy and or residents of Perrysburg, Ohio, the parish, said she is always mulling donated the profits to Heifer, thus seeing a cow on their daily over ways to educate the parishioners introducing people to the concept F commute is nothing new, even about world issues and providing of “buying local,” and the work of though the fields surrounding the little ways for them to give support. organizations like Heifer? farm town are rapidly being replaced World issues that were fresh on With the help of local farmers by bedroom com- her mind in the from Hertzfeld Farms, who sold the munities for Toledo. late winter of eggs at cost, and a refrigerated But last year, 2005 were the truck borrowed from one of the dea- the town’s more 2004 hurricanes— cons, Schroeder and her helpers set observant commut- Charlie, Frances, up a stand outside the church on ers saw a cow of a and Jean—and Palm Sunday, hawking eggs. Foul different color. the tsunami. “We weather notwithstanding, the day The heifer, part took up a collec- was a success. Parishioners bought of a fundraising tion, of course,” all of the 300 dozen eggs Schroeder effort cooked up Schroeder said, had brought. by Joan Schroeder “but the risk is that After that, she laughed, “we really of Perrysburg, ap- people put their took the bull by the horns.” peared on the front wallets back in They put copies of Beatrice’s lawn of her Catholic their pockets and Goat in local school and public librar- parish after Easter forget about it. I ies. A vacation Bible study group 2005. Cut out of wanted to do heard about their efforts and began plywood by Joan’s Joan Schroeder, of Perrysburg, Ohio, something differ- teaching about Heifer’s work. h u s b a n d — a n d sold eggs at her local parish to raise ent, something “All this time,” she said, “the “anatomically cor- money and awareness for Heifer. that would help heifer is sitting on the front lawn rect,” she said—it began life as a people understand that develop- getting blacker.” Holstein, white with big black blotch- ment is the big concern. You throw By the time their efforts were es. But as the parish raised money money at the Red Cross and get finished, the cow had become aB lack for Heifer International, the cow’s everybody in tents after a disaster, Angus, and they had raised enough spots began to spread, slowly but but the real work begins after that.” for a sizable donation. But they never surely. “The more money we raised,” “After the flood,” she said, “comes posted a dollar amount, Schroeder Schroeder explained,” “the more black the deluge.” said, because the money wasn’t we filled in. Our goal was to turn it into a A few weeks before Palm Sunday, the goal. Black Angus.” she realized that perhaps she could “Frankly, we didn’t care how The cow was the most visible sign use the tradition of buying Easter much we raised. The goal was to of a multi-tiered fundraising effort by eggs to help teach people about educate people—about life outside the parish, which began, Schroeder sustainable work like Heifer’s. The of Perrysburg, life in the farming says, when she had a brainstorm egg, she reasoned, is a locally grown fields, life in the rest of the world. It about eggs. Schroeder, who is on product, something that city people was never about throwing money in the Peace and Justice Committee of often take for granted, but which is a basket.”

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Green Mountain Coffee Roasters Honored with Green Power Award By Jaman Matthews, Heifer Staff Writer

reen Mountain Coffee tricity use, but in fact purchasing was honored with a 2005 enough credits to compensate GGreen Power Leadership for all use of fossil fuels in the Award, acknowledging the roasting and delivery of their company’s commitment to products, heating their facili- environmental stewardship. ties, and even the company’s These awards, bestowed annu- business travel and employee ally by the U.S. Environmental commuting—thereby achieving Protection Agency (EPA) and their goal of 100-percent carbon the Department of Energy, rec- neutral operations. ognize organizations that have Green Mountain’s substan- voluntarily committed to using tial energy credit purchases green power for a portion of their have already helped to build energy needs. a farm methane project in Green Mountain was selected Loganton, Pa., and a wind from a field of nearly 70 nomi- energy project that will be nees for a Green Power Purchaser completed this year. award, one of the three types of Green Mountain Coffee Green Power Leadership Award, Roasters started in 1981 as which honors companies and oth- a small café in Waitsfield, Vt., er organizations that purchase a serving fresh-roasted coffee. significant amount of energy from From those beginnings, the renewable sources and thereby Kurt Johnson, former director for the U.S. EPA Green company has grown into one help to build a market for green Power Partnership Program (left), Michael Dupee of the premier specialty cof- energy. (middle), vice president of Social Responsibility, and fee producers in the United Green energy, according Mark Ginsberg, U.S. DOE Board of Directors. States with its products to the EPA, is derived from being sold and served na- “resources that are both renew- tionwide. But unlike many com- able and environmentally preferable” (e.g. solar, wind, panies that experience this sort of growth, Green bio-gas and low-impact hydroelectricity). In some areas, Mountain Coffee has consistently maintained its green energy can now be purchased directly from utility commitment to socially and environmentally responsible companies or independent renewable energy suppliers. business practices. Where this is not an option, “renewable energy certifi- In addition to being a leader in the organic and Fair Trade cates” are available. Each certificate represents a certain coffee movement, Green Mountain also contributes at least amount of energy produced by renewable methods, allow- 5 percent of its pre-tax profits each year to support worthy ing consumers to support renewable energy production by social initiatives. It has received recognition from Forbes purchasing enough certificates to offset part or all of their magazine, which has six times named it one of the “200 conventional energy use. Best Small Companies” and from Business Ethics magazine Green Mountain Coffee has gone well beyond the norm, where, for three years now, it has been in the top ten list of not only purchasing enough energy credits to offset its elec- “100 Best Corporate Citizens.”

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Third Grader Finds Winning Essay: “Books Are Important” “Millions of Ways to Help” By Monicah Paquette By Jaman Matthews, Heifer Staff Writer f I had a million dollars I would buy books and open a bookshop called “If I had a million dollars …” opportunities of those in need,” said I“Books Build Dreams.” Reading is What usually follows that phrase Jane Ellen Frazier, corporate relations important because it builds dreams, is a litany of luxury items, a shop- account manager. “Heifer also cele- imagination, and helps kids set more ping list of automobiles and larger brates the idea that children have an goals. It also helps kids become lead- houses and dream vacations. But integral part to play in the realization ers. Every child would get one free ask eight-year-old of Heifer’s mission, book a month. On their birthday they Monicah Paquette which is why we could get two books and a bookmark. what she would do are so excited to This free book a month would let them with a million dollars partner with 20th learn something new and have fun at and the answer may Century Fox Home the same time. surprise you. E n te r t ai n m e n t If the million dollars ran out I Monicah, a third and Young Minds would open up a gift shop as part g r ad er at M ount Inspired for this of my bookshop. It is important be- Merici School in essay contest.” cause people would buy the items Essay contest winner Monicah Paquette Waterville, Maine, T he contest and that would give me more money with her teacher, Erinn Michaud is t h e w i n n e r o f is one par t to buy more books. Children could the “Millions of Ways to Help” of Heifer’s “Read to Feed” pro- volunteer in the gift shop. They could essay contest. gram (www.readtofeed.org), which make book-related things for the shop The contest, which asked school- seeks to introduce children to to sell. Some great ideas they could children what positive action they the pleasures of reading while make are bookmarks, book covers, would take if given a million dollars, educating them about the root simple book bags, and signs that say is a collaborative effort between causes of hunger and poverty and the positive things about reading. Another Heifer International, Twentieth Cen depletion of the Earth’s resources. way I could get more money is ask my tury Fox Home Entertainment and The program encourages educators family for donations. I would also ask Young Minds Inspired, designed to and parents to discuss these is- my teachers. coincide with the DVD release of sues with children while also giving I would donate books to children’s the movie “Millions.” A feel-good students the opportunity to raise hospitals so they would have a much family movie with a positive message, money by sponsored reading in or- better time and not be so lonely. I “Millions” is a story of two brothers der to help end world hunger and could help them set up a library so faced with the dilemma of how to improve the environment. when kids are there they can go and spend $1 million that literally falls out As the winner of the “Millions choose books they enjoy. of the sky. One brother dreams of toys of Ways to Help” contest, Paquette I would like to have a variety of and trinkets, while the other envisions will receive a $1,000 U.S. Savings books. Some of my favorite books using the money to help alleviate Bond and her third-grade class will are Secrets of Droon, Trixie Belden, suffering in the world. be awarded a $500 Heifer and books about famous people. My “For more than 60 years, we at International donation that they favorite authors are Tomie DePaola, Heifer have embraced this spirit of will decide how to distribute. Lynn Plourde and Eric Carle. selfless giving, believing that we Monicah’s teacher will also If I really had a million dollars I should not squander our resources, receive a library of Twentieth Century would be excited to open up my book- but use them to better the lives and Fox DVD’s. store that I dream of doing.

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The first Heifer International Evaluation Symposium, held in October 2005, brought together experts from inside and outside the organization to discuss the place of monitoring and evaluation in Heifer’s future. The Making of a Learning Organization: A Commitment to Accountability By Rienzzie Kern, Heifer International Director of Planning, Monitoring and Evaluation

or more than 60 years, Heifer the most of precious resources. and methods for ending hunger and International has been working Along with hard work in the field, poverty and caring for the earth. And Fto end world hunger and poverty. it is also imperative that Heifer en- over the last three years we have con- Our experiences with helping commu- sures it’s providing people with the ducted an additional 30 evaluations nities develop small-scale livestock very best tools and resources they to determine the relevance, effective- programs have taught us that elimi- need to improve their lives. ness and efficiency of our work. These nating hunger and poverty goes hand- During the last five years we have assessments are crucial to program in-hand with caring for the envi- conducted evaluations, self-reviews growth and success. ronment. Today, our work around and a special global study designed To create sustainable, and rep- the world is rooted in principles of to take stock of what we, as an organi- licable, solutions to end hunger, or- sustainability, which protect and make zation, know about the best practices ganizations must commit to ongoing

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monitoring and evaluation. Heifer’s openness to learn puts us ahead of the curve and allows us to continue developing best practices—practices that other organizations and governments are duplicating. As we examined the results of Heifer’s evaluations, questions began to emerge. What are we learning from our work? What can we learn from these evaluations that will increase program effectiveness? To answer these questions, Heifer conducted its first ever Evaluation Symposium in October 2005, which drew staff from all levels of the organization. In her opening remarks, Heifer Mexico field coordinator, Florencio president and CEO Jo Luck set the Osollo, gives a helping hand to Josefa tone, saying, “Heifer International is Hernandez as she gathers firewood. glad to provide this intellectual space to reflect on our work. Learning is vi- tion findings and personal experience. tal to the effectiveness of our work Learning at the field level is vital. It is and is in keeping with our core val- where Heifer’s development approach ues, the Cornerstones.” faces the most challenges in terms As a group, the symposium de- of relevance, effectiveness and effi- veloped a two-pronged approach for ciency and where our successes and improving the way that we learn as our challenges occur. an organization. First, Heifer will work Learning is a product of reflection to standardize the methods used in on the combination of these success- evaluating our efforts in the field and es and failures. For our staff in the then find methods to better com- field, this deeply honest reflection en- municate those results throughout hances Heifer staff’s evaluation and Heifer project participants in Kenya learn the organization. monitoring capabilities. An important best practices in farming and preserving Among the evaluators pres- part of this process is taking the time the environment. ent were Dr. Michael Scriven of to examine not only what we have Western Michigan University’s learned as an organization but also evaluation” in which we are account- Evaluation Center; Ken Giunta, direc- how we learned it. able for our actions while also learning tor of InterAction’s Membership and An organization such as Heifer from our experiences. Standards department; professor that is committed to critical learning The more we at Heifer learn from our Jehan Raheem of the Sustainable opens its windows to fresh ideas and work, the greater our ability to develop International Development Program new ways of thinking, even though sustainable solutions to ending hunger of Brandeis University; and Dr. Maliha this means taking risks. Most of the and poverty. And by learning from our Khan from the School for International external evaluators, while recognizing successes and our failures, we will be Training. that Heifer is a leader in our work in much stronger. As the old African ad- Heifer field representatives pro- many ways, also suggested ways for age goes, “If you plant one tree alone, vided invaluable contributions to the us to improve. Above all, they chal- it is weak; if you plant several trees, symposium by sharing their evalua- lenged Heifer to embrace a “culture of they can withstand the storm.”

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Peter Menzel and Faith D’Aluisio —Reviewed by Material World Books and Ten Austin Gelder Speed Press Heifer Staff Writer Hardcover | $40

ell me what you eat, and I what these families are eating, but areas along with the food they typi- will tell you what you are,” also how their cultures are adapting cally consume in a week. The portraits “TFrenchman Anthelme Brillat- as local farmers are pushed aside by are accompanied by grocery lists and Savarin wrote more than a century ago supermarkets and how home-cooking the price tag for the week’s meals. in his classic Physiology of the Taste. loses out to fast food. Hungry Planet spans feast and With their new book Hungry Planet: Hungry Planet is modeled on the famine in its 287 pages. In one por- What the World Eats, photographer team’s previous book, Material World, trait, the Aboubakars, who live in the Peter Menzel and writer Faith D’Aluisio in which statistically average families Breidjing Refugee Camp on the Chad- take Brillat-Savarin’s equation a step in countries around the world were Sudan border huddle outside their further. By looking at what 30 families photographed with their worldly pos- tent with sacks of grain and little else. in 24 countries eat during the course sessions. In Hungry Planet, families Their subsistence rations look all the of a week, they document not only are photographed in their dining more meager next to the portrait of the

The Melander family: Jörg, 45, and Susanne, 43, with sons Kjell, 10, and Finn, 14—in the dining room of their home in Bargteheide,Germany, with a week’s worth of food.

Cooking methods: electric stove, microwave, and outdoor BBQ grill.

Food preservation: refrigerator-freezer, freezer chest.

Favorite foods: Jörg: fried potatoes with onions, bacon, and herring. Finn: fried noodles with eggs, cheese. Kjell: pizza, vanilla pudding. Susanne: “Anything that’s fresh and good.”

Food expenditure for one week: $500.07 USD.

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The Aboubakar family of Darfur province, Sudan: D’jimia Ishakh Souleymane, 40, holds her daughter Hawa, 2; the other children are (left to right) Acha, 12, Mariam, 5, Youssouf, 8, and Abdel Kerim, 16. Photographed in front of their tent in the Breidjing Refugee Camp, in eastern Chad, with a week’s worth of food.

Cooking method: wood fire. Food preservation: natural drying. Favorite food: D’jimia: soup with fresh sheep meat.

Food expenditure for one week: $1.23 USD.

Melanders of Bargteheide, Germany, tancy in the world. Charts for each and the homogenized brands they sell who stand in a warm and sunny din- country list thought-provoking trivia: from Idaho to Indonesia and all points ing room beside a table heaped with obesity rates, smoking rates, annual in between. The inspiration for Hungry fresh meats, colorful produce and alcohol consumption and health Planet came to Menzel and D’Aluisio bottles of juice and beer. care expenditures. Who knew the during a visit to a remote village of D’Aluisio fortifies Menzel’s pho- average French person smokes 2,058 hunter-gatherers in the New Guinea tographs with accounts of the fea- cigarettes a year, or that only 30 rainforest. The inhabitants live in tured families’ daily lives. She tells of percent of the population of Bhutan wooden huts without electricity or run- Ermelinda Ayme Sichigalo of Ecuador, has access to electricity? ning water, and their paltry diet con- who hikes three miles to the village Hungry Planet illuminates the push sists mainly of grubs and the mashed market each week to buy provisions and pull between older generations pulp of palm trees baked into bread. for herself, her husband and their who cling to traditional foods and Menzel and D’Aluisio were surprised seven children, and the Madsen fam- home-cooking even as their grand- to see that even here, in a swampy, ily of Greenland, who load their dog- children clamor for burgers and fries. remote, undernourished corner of the sleds for a seal-hunting expedition “What can you do about Mackas?” 9- world, a traveling vendor tempts chil- whose bounty will help keep them fed year-old Sinead Brown asks her grand- dren with the same packaged blocks through the dark and frigid winter. father Doug. In Brisbane, Australia, of salty ramen noodles that you and I These accounts accompany photo where they live, Mackas is slang for have in our pantries. essays that capture family members McDonald’s. The grandfather does A paean to the rapid decline in their daily routines, at supermarkets, his best to humor Sinead, but after of food-centered customs and a in slaughterhouses or in the kitchen. decades of eating fresh kangaroo and launching pad for serious thought Photos show Chinese street vendors porcupine meat out in the bush, he about how, for many, food has be- plying regional favorites (roasted doesn’t quite understand the draw of come the enemy, Hungry Planet satis- scorpions on a stick, anyone?) and processed beef on a bun. fies the appetite for a hard look at our a senior center in Okinawa, Japan, a The book also drives home the ubiq- changing food systems and how they town that has the highest life expec- uity of the giant food conglomerates affect our lives.

36 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 37 M i x e d M e dia | F OO D F O R T H O U GHT Sweetness and Light The Mysterious History of the Honeybee

Hattie Ellis —Reviewed by Three Rivers Press Jaman Matthews Paperback | $13.95 Heifer Staff Writer

veritable swarm of books of scarcity, Ellis makes clear in her on bees and honey have ap- chronological journey that this tiny Apeared on the shelves in the insect has also provided the spark last few years: histories of honey, for many a poet, inventor, thinker how-to manuals, cookbooks and and entrepreneur. To her credit, any number of memoirs from the author has populated her book related products. Local honey is beekeepers. One of the best of with many of these distinct and said to lessen allergies; bee pollen these, Hattie Ellis’s Sweetness and interesting people. is taken as an energy booster; Light: The Mysterious History of the Francois Huber, for example, propolis, a sticky substance used Honeybee, has just been released working in 18th century Europe, to protect the hive, may promote a in paperback. invented a new type of observa- healthy immune system; and royal Ellis is neither an expert bee- tion hive that sandwiched sections jelly, the special food in the hive keeper nor an academic, but rather of hive between panes of glass reserved only for the queen bee, is a food writer and journalist with a and thus allowed the sections to believed to increase longevity. talent for turning well-researched be flipped and viewed like pages After a necessary discussion themes into intriguing and cohe- in a book. Huber, however, was of some of the darker moments of sive stories. Sweetness and Light blind and relied on his loyal helper, interface between modern humans is more than merely a natural his- Francois Burnens, to assist him in and bees—the near mania caused tory of a species; it is a history of his observations and recordings. by news of an extremely aggres- the relationship between humans Honeybees, according to Ellis, are sive Africanized honeybee and the and honeybees across continents “the most studied creature on the serious threat to bees everywhere and millennia: the honeybee in art planet after man,” and the author from both natural diseases as well from the prehistoric cave paint- manages to relate the stories of the as the use of chemicals in industrial ings of Spain and southern Africa many scientists and laymen before agriculture—Ellis concludes with to modern architecture; the bee in and after Huber who also found their the refreshingly positive trend of literature from Virgil to Auden; the inspiration in the lives and hives urban beekeeping. From the hives bee in religion and mythology from of honeybees. kept on rooftops in New York City to the honey-fed Zeus to St. Ambrose, Sweetness and Light also traces the now-famous hives atop a Paris patron saint of beekeepers. the medicinal history of honey and opera house, beekeeping has made The title of the book is taken other bee products, many regarded the transition from the country to from a quote by the British writer as having healing and healthful the city. Jonathan Swift: “We have chosen properties. Now, notes Ellis, with the And so the honeybee continues to fill our hives with honey and wax; growth of traditional and alternative its long-standing relationship with thus furnishing mankind with the medicine, people are again turning humans, providing us with a truly two noblest of things, which are to the bee and its products for local food and, in the capable sweetness and light.” While it is cer- gentler and more natural remedies. hands of Hattie Ellis, the subject tainly true that bees have given us No health food store would be for an immanently readable and much-needed sustenance in times without a supply of bee and honey- informative history.

38 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 39 Looking for a Purpose-driven Career? Make ending hunger your full-time job. Great cause • Great benefits• Great place to work See what Heifer International has to offer you.

www.heifer.org

Double

Your Join with your employer Gift and multiply your charitable contributions With an employer matching-gift program, your donation to Heifer can double or even triple. Find your match today—see if your employer is listed at heifer.org/employermatch, or ask your employer about matching-gift opportunities. 38 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 39 Ending Hunger in Black and White

By Austin Gelder, Heifer Staff Writer

eifer International has a beautiful, compelling income and more for an entire community. The voiceover new way to get the message out about ending begins, “When you give the gift of an animal to a family in hunger and poverty. need through Heifer International, you give the gift that Publicis, the world’s fourth-largest commu- grows.” The animation demonstrates the stages of pass- Hnications company, has doing on the gift: a cow eat- nated its time and talent to ing, a group being trained create a visually striking and in how to care for the cow, emotionally rich new public someone milking the cow, service campaign to build the cow’s milk being sold awareness of the work Heif- for money, the money turn- er does around the world. ing into crops. The spot Creators of the print and wraps with a voice saying, television ads used unique “To learn how you can help black-and-white animation to change the life of an entire create a clean visual effect. community with one simple Jon renner, senior vice act, visit heifer.org.” president of Group account The three print ads Direct at Publicis New York, created for the campaign said their goal was to help mirror the same message Heifer become better known and use the same illustra- in a way that would get across tion style featured in the the breadth of the organiza- TV spot. tion’s work. “We wanted to “We’re thrilled with this do great work for this great wonderful new campaign cause that would appeal to that Publicis has created,” all generations and help ed- said Mike Matchett, Mar- ucate a much broader audi- keting director for Heifer ence about how Heifer’s life- International. “The dynam- changing program works.” ic animation really grabs The closing scene of Heifer’s 30-second PSA. The TV spot premiered on your attention and com- To view in its entirety visit www.heifer.org. Martha Stewart’s nationally pletely captures the amaz- syndicated show on Jan. 17. “The Gift that Grows” shows ing chain of events that is set into motion when a person how the simple act of giving an animal can generate food, receives an animal and training from Heifer.”

You can help promote Heifer’s PSA Campaign, “The Gift That Grows.”

1) Call your local ABC, CBS, NBC and Fox television affiliates 3) If they need a copy of the PSA, e-mail us at [email protected] or 2) Ask for the Public Service Announcement (PSA) Director and tell call Lori Moen at 501-907-2676. We will need to know the name of them you are a local supporter of Heifer International and you would the person you spoke to and the station’s call letters, so that we can like them to air our PSA, which was sent to them in the first quarter. follow up.

40 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 41

HOPE FOR THE FUTURE CAMPAIGN

t Heifer International, our hopes—and Aour goals—are higher than ever. Heifer plans to extend hope to 23 million people during this decade. Between 2000 and 2010 Heifer International will assist:

● 1 million families —that’s 4.5 million men, women, boys and girls—to receive animals, including pass- ons, and training in environmentally sound farming, improved animal management, gender equity and community development.

● 1.4 million additional families or 6.5 million men, women, boys and girls, to receive training in environmentally sound farming, improved animal management, gender equity and community development.

● And 2.6 million more families—12.5 million men, women, boys and girls—to receive signifi cant other benefi ts as a consequence of Heifer’s work.

● In addition, Heifer will substantially increase its efforts to educate the public about issues surrounding world hunger, poverty and the environment, and promote ways for each person to make a difference. Therefore, between 2000 and 2010, Heifer International will assist, directly or indirectly, 5 million families —23 million men, women, boys and girls —toward achieving sustainable income and food security in an equitable and environmentally sound manner. To fi nd out more, call (800) 422-0474 or visit www.heifer.org. Hope for the Future the for Hope 0 May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark 1 tHe HeIFer CALeNDAr

GLOBAL VILLAGE OVERNIGHT CERES CENTER september 7-10 HEIFER UNIVERSITY Build problem-solving skills and HEIFER UNIVERSITY June-August learn how you can help your A three-night program to provide PROGRAMS Weeklong “mission trips” for youth environment and the world. (Sixth tools to promote Heifer in your groups that include service to grade and older; overnight program) community Heifer University gives participants the tools the Ceres Center and learning to promote Heifer in their communities. SERVICE LEARNING YeAR-RoUND PRoGRAMs opportunities. Contact Rex Enoch at [email protected] Learn how to serve others, through FIELD TRIPS Year-Round interactive learning, community Learn about Heifer and Overlook or call (501) 907-2855. FIELD TRIPS building and work projects. (Sixth Farm with a video, guided tour June 23-26 Learn about Heifer and Ceres grade and older; two-, three- or fi ve- and hayride. HEIFER U 101, RABUN GAP-NACOOCHEE Education Center with a video, day program) SCHOOL, RABUN GAP, GA. DAY EDUCATION PROGRAMS AT walking tour and hands-on August 3-6 experience. GLOBAL VILLAGE 2 OVERLOOK FARM Immerse yourself in an experience Programs may include a video, HEIFER U FOR EDUCATORS, HEIFER GLOBAL VILLAGE that will connect you to the realities tour and a Peasant Meal in the RANCH* Get a taste of the realities of life of poverty and hunger and to our Global Village, a hunger education september 21-24 around the world with this global community. (Ninth grade and session, a farm-work experience HEIFER U FOR EDUCATORS, HEIFER overnight experience. older; three- or four-day program) and a horse-drawn hayride. (Fifth RANCH* grade to adult; Half- and full-day November 2-5 MEETING FACILITY ADULT WORK GROUPS HEIFER U 201, HEIFER RANCH** Have your meeting or gathering Learn the value of serving others programs) “down on the farm” and learn about through interactive learning and work GLOBAL VILLAGE SERVICE Cost is $195 per person (includes all meals, Heifer’s mission to end hunger projects. (18 years and older; fi ve- LEARNING PROGRAM lodging, program fees and transportation to and poverty. day program) Spend the night in the Global and from the airport when necessary). VOLUNTEERING Village, eat international foods, *Programs designed primarily for teachers/ educators interested in Read to Feed and HEIFER RANCH Learn, share and grow while experience other cultures, participate in farm chores, GET IT! school programs. Progressive Programming becoming a vital part of our work to and learn about issues of hunger **Program for Heifer U 101 graduates, FIELD TRIPS end hunger and poverty and care for the Earth. (18 years and older) and poverty. (Sixth grade to focusing on Global Food Systems. Students learn about Heifer’s work adult; two- to fi ve-day program) and how livestock can improve CONFERENCE CENTER nutrition and income. (Pre-K and Have your next gathering here, a older; two-hour program) peaceful place that encourages INFORMATION GLOBAL VILLAGE FAMILY MEAL awareness, reﬂ ection and growth. Experience a taste of Heifer project CERES CENTER participants’ daily lives by preparing OVERLOOK FARM Ceres, California a meal using their ingredients and (877) 841-7182 or [email protected] resources. (Fourth grade and older; June 24-25 three-hour program) INTERNATIONAL FAIR HEIFER RANCH Fair features the Global Village Perryville, Arkansas, Ranch Events Offi ce CHALLENGE COURSE with international sites, ongoing (501) 889-5124 or [email protected] Build teamwork and problem-solving entertainment and fresh, farm-grown skills and use globally themed food. Great family fun. OVERLOOK FARM challenges to learn about world Rutland, Massachusetts hunger and environmental issues. GLOBAL VILLAGE DAY CAMP Youth learn about the environment, (508) 886-2221 or [email protected] (Sixth grade and older; half- to full- hunger and poverty—and how to day program) make a difference—by working with HOWELL NATURE CENTER GLOBAL EXPLORING animals and participating in cultural HEIFER GLOBAL VILLAGE Learn how everyday choices affect and educational activities. (Six to Howell, Michigan our global community ecologically 15 years; Eight weeklong sessions (517) 546-0249 or [email protected] and culturally. (Fifth-sixth grades; beginning July 3 and ending two-day program) August 25, 9a.m.-4p.m.)

All locations are open year-round for drop-in visitors, or schedule a field trip for your group.

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark Travel WiTH A PURPose

What is a Heifer Study Tour?

It’s travel with a purpose—a journey of change!

Most Study Tour participants return from their trips more determined than ever to make a change, not only in themselves but in society as well. Heifer in-country fi eld staff plan Study Tour trips and ask permission of our project partners for us to come and visit. The trips are led by Heifer staff and knowledgeable volunteers, who offer deep insight on issues of hunger and poverty. Join us and see how Heifer animals and agricultural training provide the vehicle for sustainable development and community building. If information is not complete when you inquire, we will automatically send updated information as soon as it is available. Send questions to the tour leader or e-mail [email protected]. Study Tours are a gift from our country staff and project partners Check www.heifer.org for the latest Study Tour dates and information. worldwide, who take participants into their lives.

2006 stUDY tOUrs Costs and Lengths of stay Prices include airfare (except where noted), accommodations, CeNTRAl/eAsTeRN eURoPe AFRiCA meals and local transportation. Uganda/Rwanda Romania/Moldova Latin America and May 21 – June 6 July 10-26 the Caribbean Sherry C. Betts Tererai Trent 10-14 days, $2,000-$4,000 Waiting list Heifer Deputy Director PM&E [email protected] Central and eastern europe Albania/Kosovo 10-14 days, $3,000-$4,200 June 5 – 17 Tanzania Generational Suzanne J. Awalt Aug. 4 – 16 Africa Heifer Board Member 1998-2004 J.P. Perkins 17-24 days, $4,000-$5,500 [email protected] [email protected] Asia and the Pam Grignaffi ni south Paciﬁ c lATiN AMeRiCA/CARibbeAN pamgrignaffi [email protected] 14-21 days, $3,500-$5,000 Peru North America october (airfare not included) For more information 5-10 days, $800-$1,500 Guatemala e-mail [email protected] November Please check our website, www.heifer.org, and click on “Get involved” for the most current information.

May/June 2006 | world ark www.heifer.org www.heifer.org May/June 2006 | world ark r e F L e C t I O N |afTEr THE sTOrm

eing poor is having to keep buying $800 cars because they’re Bwhat you can afford, and then having the cars break down on Being Poor you, because there’s not an $800 car in america that’s worth a darn. By John Scalzi Being poor is hoping the toothache goes away.

Being poor is going to the restroom before you get in the school John Scalzi is a writer in Bradford, Ohio, where lunch line so your friends will be ahead of you and won’t hear he lives with his wife, Kristine, his daughter, you say “I get free lunch” when you get to the cashier. Athena, and their pets, Kodi, Rex, Lopsided Cat and Ghlaghghee (pronounced “fluffy”). To read Being poor is a heater in only one room of the house. “Being Poor” in its entirety, please visit www.scalzi.com. Being poor is hoping your kids don’t have a growth spurt.

Being poor is thinking $8 an hour is a really good deal.

Being poor is finding the letter your mom wrote to your dad, begging him for the child support.

Being poor is not taking the job because you can’t find someone you trust to watch your kids.

Being poor is hoping you’ll be invited for dinner.

Being poor is needing that -cent raise.

Being poor is $6 dollars short on the utility bill and no way to close the gap.

Being poor is crying when you drop the mac and cheese on the floor.

Being poor is knowing you work as hard as anyone, anywhere.

Being poor is people surprised to discover you’re not actually lazy.

Being poor is having to live with choices you didn’t know you made when you were 1 years old.

Being poor is getting tired of people wanting you to be grateful.

Being poor is deciding that it’s all right to base a relationship on shelter.

Being poor is a cough that doesn’t go away.

Being poor is a $00 paycheck advance from a company that takes $0 when the paycheck comes in.

Being poor is knowing how hard it is to stop being poor.

Being poor is people wondering why you didn’t leave. May/June 2006 | world ark www.heifer.org from Heifer International School Kids Making A Difference New! 5th/6th Grade Curriculum

n NEW and Standards-based Lessons on Civics, Geography and Economics n Creative Reading Incentive Program n Global Education Highlights the Latin American Culture of Ecuador and Introduces Global Issues n Flexible, Fun and Free!

Free packet includes:

Lessons from a Village Called Earth 5th/6th Grade Curriculum l The accompanying story “The Day Papa Came Home” l “The Promise” video l Read to Feed Brochure l Poster

Also available: Lessons from a Village Called Earth 3rd/4th Grade Curriculum

Order today at www.readtofeed.org or call (800) 422-0474 N e W FoR TeACHeRs FRoM HeiFeR iNTeRNATioNAl

Global Education To Improve Tomorrow!

For Grades 6-8 FREE Standards-based curriculum and supplementary materials! GET IT! focuses on the role middle-schoolers play in the global economy and how their choices impact the environment and people across the world.

A GET IT! Middle School Packet includes: l A curriculum guide developed in collaboration with the highly acclaimed Center for Teaching International Relations, University of Denver

l Colorful, interactive Student Reporter’s Notebook for each student

l A Chores for Change service-learning booklet for each student

l Leader’s Guides to help teachers, parents and students make the most of GET IT!

To order a free GET IT! Leader’s Guide Packet, call 800.422.0474 or visit www.heifered.org/getit

ALSO AVAILABLE: Sponsored by Read to Feed’s “Lessons from a Village Called Earth” for 3rd/4th and 5th/6th Grade Curricula

RP1056 Printed on recycled paper

Nonprofit Organization u.s. Postage PaId Heifer International Heifer International 1 World Avenue Little rock, Ar 72202/UsA