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COMPANY OVERVIEW About Us and What We Do

MARKET LEADER Reach, Impact and Audience As your media partner, we are dedicated to your success in reaching your goals and delivering your PRINT SOLUTIONS and Inserts KPIs. We have the resources and the scale to reach your desired audience – anyone, anytime, anywhere. DIGITAL SOLUTIONS OS.com, Extended Reach and Services

CONTENT MARKETING Options, Impact and Samples

NICHE MARKETING Sites, Events and Audiences

2 POSITIONED TO MEET CONSUMER & ADVERTISER NEEDS Our -winning brands inform, protect, inspire and engage audiences with 11M readers weekly.

2 out of top 3 DMA’s

We create and distribute content connecting consumers and businesses.

We develop and execute & & comprehensive marketing programs.

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The variety and depth of our media capabilities enables us to develop more strategic solutions to maximize your investment. 5 We work with clients to fully understand how they define success with their marketing objectives and then determine tactics, partners, key performance indicators, timelines, and deliverables so that we can generate real results.

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Research and interpret key findings and Leverage insights to build innovative and Highly trained team of local experts consistently look for additional opportunity based on strategic campaigns based on your measures, analyzes and optimizes campaigns research, industry knowledge and objectives which are executed with based on performance and needs to meet your particular goals. care by our highly trained staff. KPIs and increase ROI.

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PRIZM GOALS TIED MOAT SEGMENTING TO INSIGHTS REPORTING

CUSTOM INSIGHTS CUSTOM TARGET TIED TO DASHBOARDS GROUPS TACTICS

DATA SOURCES TALENT & EXPERTISE MANAGEMENT TOOLS PRIZM Lifestyle Segmentation, Strategy, Targeting, Timing, Frequency, Adobe Analytics, Google Analytics, MOAT, Claritas, Polk, Scarborough, MediaRadar, Media Placement, Messaging, Creative, Dashboards, ComScore, A/B Testing, Borrell, MRI & Primary Research Studies Distribution Channels, KPIs, etc. Competitive Performance, etc. 7 BUILDING AUDIENCES FOR OUR ADVERTISERS TH

Orlando is a large, educated and tech friendly market. TH

Growing twice as fast as the national average, Orlando is an appealing market full of opportunity.

Orlando DMA

OS Primary Market

Orlando CBSA NEARLY

READERS The Orlando Sentinel reaches more adults weekly WEEKLY than any other local and/or news site.

Reaching more than the local readers weekly than the:

Note: Print readership includes Orlando and Tampa DMAs. Blogs 172 Internet Radio 157 Sports Scores 136 Local News 119 Local News 128 Lifestyle/Entertain 118 Podcasts 168 Video 136 Video Clips 124 Internet Radio 115 Main News 122 Editorial/Opinion 109 Coupons 158 Local News 119 Financial Info 123 Social Media 112 Sports 120 Business 107 11 ∙ ∙ ∙

Ad information. based on 2018 totals. 12 NEWSPAPER, HIGH IMPACT, SPECIAL SECTIONS & INSERTS 159,732 Sunday

Note: Print readership includes Orlando and Tampa DMAs. 14 Note: Claritas, 2018 Was Used For ‘Actions Taken.’

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15 16 17 insert zones

zip options

Thursdays - 154,028 copies Thursdays - 566,600 copies Thursdays - 286,200 copies Sundays – 145,300 copies Saturdays - 148,500 copies Second Largest Circulation Day Subs & Non-Subs Key Advertiser ZIPs Opt-in HHs Hispanic Targeted

18 OS.COM, EXTENDED REACH & DIGITAL SERVICES ▪ Content Creation ▪ High-Impact Rich Media ▪ Written Article ▪ Mobile Apps ▪ Listicle ▪ Mobile Rich Media ▪ Infographic ▪ Video Rich Media ▪ Photo Gallery ▪ Custom Rich Media ▪ Geo Fencing ▪ Digital E-Edition – Print-to-Web Daily Newspaper ▪ Video Creation ▪ Orlando Sentinel Subscriber Email Marketing ▪ Podcast Creation ▪ ▪ Content Distribution ▪ GrowthSpotter ▪ Website Development ▪ Social Paid Post With Branded Content ▪ SEO/SEM ▪ Sweepstakes ▪ Paid Social Advertising ▪ Social Management ▪ Reputation Management ▪ Local Listings Management ▪ Podcasts ▪ Branded Content Hosting (Written Or Supplied) ▪ Channel and Story Level ▪ Business Directory Landing Page Development ▪ Orlando Sentinel NOW Daily Live News Show ▪ Call Tracking And Recording ▪ E-Newsletters 20 OS.com

21 22 Central is a unique market. In any given week, there are 4.4 million residents mingling with nearly 1.4 million visitors &

1) Orlando/Daytona /Melbourne 1) 2) Tampa/St. Petersburg 2) Washington D.C. 3) /Ft. Lauderdale 3) Atlanta 4) West Palm Beach/Ft. Pierce 4) 5) Jacksonville/Brunswick 5) 6) Ft. Myers-Naples 6) Philadelphia

We can help you reach not only the local audience, but the out-of-market tourists too 24 Orlando Sentinel E-Edition

Avg. Monthly Traffic 78% of page views are from Time Spent: Nearly 20 Minutes Page Views: 92,500 Page Views: 278,800 Page Views: 11.6 Million the Orlando DMA, and Tablet: 43% of Page Views Unique Visitors: 3,200 Unique Visitors: 9,000 Unique Visitors: 93,400 86% are from Florida. Desktop: 34% of Page Views Time Spent: 3.12 Min. Time Spent: 3.90 Min.

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collapsed Light House Rich Media Billboard Rich Media

With prominent positioning and the ability to This fixed position is an over-sized ad unit that can Take over the entire home page or target, the lighthouse ad is the first thing a be manually collapsed by the user. section front. Own all ad units. consumer sees on story-level pages.

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Run of Site Homepage and section fronts Responsive Barker: Homepage and section fronts

Video Scroller – 1st Page Load Video Scroller – 2nd Page Load In-Unit Video

Your video appears before our award-winning Your video takes over the home page or channel Your ad unit expands and plays your video content. Pre-roll runs across all channels front, pushing the content down and giving you a video within the ad unit. Can be and is viewable on all devices. large canvas for creative. targeted to your desired audience.

27 PREVIEW

▪ In-content placement ▪ More image is revealed as user swipes up ▪ Showcases various products or services ▪ Sequential messaging ▪ Touch-controlled placement ▪ Encourages browsing behavior ▪ Awareness & storytelling ▪ Attention grabbing ▪ Leverages swipe motion to drive engagement ▪ Each product can have it’s own destination URL

Mobile Rich Media Orlando Sentinel NOW is a live midday news show on OrlandoSentinel.com and on Orlando Sentinel’s Facebook feed airing Monday-Friday at noon. Featuring the top news and quirky stories of the day, sponsors have the opportunity for fixed logo placement and a :15 or :30 second video right after the show and included in replays after the show that get up to 5900 views during a 24-hour window. Build awareness with this engaging sponsorship.

▪ “Presented by (sponsor name)” in site-wide banner on ▪ Sponsor name in intro voiceover ▪ Your business tagged in a paid Facebook post, driving OrlandoSentinel.com to encourage viewers to tune-in ▪ Fixed logo placement on TV screen in the background people to view recorded show ▪ Fixed logo placement on 60-second countdown to show ▪ 100% fixed ads on page surrounding viewing screen ▪ Your video after the ▪ 100% fixed pre-roll to (3) post-show video segments 29 ▪ – New York, NY NYDailyNews.com

▪ – Chicago, IL ChicagoTribune.com

▪ Sun Sentinel – Fort Lauderdale, FL SunSentinel.com

▪ Orlando Sentinel – Orlando, FL OrlandoSentinel.com

▪ Sun – Baltimore, MD BaltimoreSun.com

▪ The – Hartford, CT Courant.com

▪ – Allentown, PA Mcall.com

▪ – Newport News, VA DailyPress.com

▪ The Virginian - – Norfolk, VA PilotOnline.com We have access to digital networks Your campaigns are handled We use technology and insights to run We can tie your campaign results to We are constantly adding new tactics to with reach to local, national and by a dedicated in-house highly efficient campaigns, shifting Google Analytics reporting, interpret create more sophisticated campaigns, using international markets. team of digital experts. budgets to best performers to hit KPI’s. this data and make recommendations. emerging technologies to reach your targets. 31 Our team of local experts utilize insights and expertise to select the best tactics to reach desired goals and KPIs.

32 Extend the reach of your TV ads, and be seen as consumers watch their favorite shows. Connected TV offers video advertising served before premium content on leading connected TV providers.

of US households have a connected TV, and this is expected to rise through 2021. Consumers spend an average of 9.5 hours per week viewing programs on CTV.

of local adults do not of local adults watched ▪ Consumers engage with Connected TV on TV, desktop, mobile, tablet, gaming consoles subscribe to cable – movies, TV shows or live & other streaming devices such as Roku. total increase of 30% sports using the Internet since 2016 or apps in the past month ▪ Video begins playing automatically when the user chooses to watch a content video.

▪ We give you access to 150+ apps including Sling, Watch ESPN, CBS & . ( can be purchased through a separate buy, but is not part of the Run of Network buy). 33 &

34 ENGAGE AUDIENCES WITH YOUR UNIQUE STORY

35 Our stories are shared Readers spend an average of engaged with our online content.

times a month on social channels which averages

The Telly Awards The Content Council Communicator Awards winner winner winner

1 time INMA winner 2 time Digiday Video Awards finalist long-form written article

listicle/ short- form articles HIGHLY VISUAL BEAUTY ENTHUSIAST CONTENT

View sample video View sample article

photo gallery

We created engaging, highly visual content that seamlessly aligned with ’ style and messaging to drive awareness for the Walgreens Beauty Enthusiast program, and ultimately compelled consumers to enroll. video

ARROWHEAD & We created a series of five custom ZEPHYRHILLS WATER infographics housed on a “Discover Puerto Rico” hub on ChicagoTribune.com highlighting the allure of traveling to Puerto Rico to We created local-market specific promote Jet Blue’s route from Chicago. written and video content promoting water brands. The infographics detailed unique experiences that Puerto Rico offers: Surfing spots, Emphasis on emotive content adventures (hiking & touring rainforests), centered on sustainability and dining spots and nightlife. ecology.

View sample video View sample article & Advertorial Paid Posts allow you to publish advertorial content promoting your special event, show, discount, or promotion on OrlandoSentinel.com. We then utilize on-site native integration and social media to drive a targeted audience to your story.

Advertorial Story Published on Publisher Native Story Promotion Promoted Facebook Post Sites + Fixed Ad Adjacencies on Publisher Sites Targeting Your Desired Audience

of OrlandoSentinel.com visitors accessed Facebook in the past 30 days. (vs. 65% in DMA) 38 Our custom sweepstakes can draw a huge audience and highlight your offerings while also driving in the most qualified leads. Our sweepstakes can even take the form of an entertaining quiz, for even more interaction and shares.

▪ Sweepstakes page with 100% fixed ads ▪ Contest promoted in E-newsletter of choice ▪ Advertiser tagged in targeted Facebook campaign ▪ 200K ROS impressions ▪ Database of entrants who have opted-in to receive emails ▪ Ability to ask up to three consumer marketing questions ▪ Bounce-back offer

39 REACHING UNIQUE AUDIENCES OrlandoSentinel.com Podcasts

Connect with a growing audience of podcast listeners. Sponsors receive adults a 15-second commercial opportunity pre-show & mid-show, as well as listened to a podcast in the past 30 days – an 100% fixed ad units on the podcast page on OrlandoSentinel.com. increase of 83% in the past three years.

41 Connect with a digital audience of engaged readers who have asked to receive updates on topics that interest them most. Daily and weekly newsletters are delivered directly to the in-boxes of OrlandoSentinel.com subscribers. Your message is served in the form of at least one marquee and one cube ad unit, alongside our entertaining and informative content.

OrlandoSentinel.com E-Newsletters

(Daily) (Daily) (As Needed) (Monday - Friday) (Daily thru 3/14, then Weekly)

Unique Open Rate: 17% Unique Open Rate: 15% Unique Open Rate: 22% Unique Open Rate: 48% Unique Open Rate: 36% Ad Click Thru Rate: .13% Ad Click Thru Rate: .18% Ad Click Thru Rate: .18% Ad Click Thru Rate: .07% Ad Click Thru Rate: Unavailable

& (Thursday) (Thursday) (Monday) (Thursday)

Unique Open Rate: 24% Unique Open Rate: 20% Unique Open Rate: 23% Unique Open Rate: 18% Ad Click Thru Rate: .24% Ad Click Thru Rate: .20% Ad Click Thru Rate: .19% Ad Click Thru Rate: .13%

(Wednesday) (Tuesday) (Tuesday & Thursday) (Friday & As Needed)

Unique Open Rate: 25% Unique Open Rate: 15% Unique Open Rate: 17% Unique Open Rate: 32% Ad Click Thru Rate: .20% Ad Click Thru Rate: .12% Ad Click Thru Rate: .12% Ad Click Thru Rate: .20%

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& Orlando Sentinel admail and email blasts are a highly effective and cost-efficient way to reach your desired audience. Your message goes directly to the in-boxes of your best prospects.

Targets our valuable Orlando Sentinel audience of highly responsive registered users who have opted in to receive an advertising message. ▪ Total Audience: 47,000 ▪ Unique Open Rate: 7% ▪ Select Audience: Gender – Geography – Age Range

Using established partnerships, we segment and send targeted emails to a list of recipients who fit your exact demographic and/or behavioral profile. ▪ Unique Open Rate: 7% – 11% ▪ Select Audience: Geography, Highly Specific Demographics & Behavioral Interests available.

43 44 PROSOCCERUSA.COM 45 GrowthSpotter is subscription-only business website and e-newsletter focusing on very early-stage property acquisition, new development and real estate financing, covering .

GrowthSpotter.com

Average Monthly Traffic

Average Monthly Traffic

46 We help advertisers make a connection with consumers, while providing extensive multimedia exposure to build awareness. Each event is unique: to location, to audience, to segment, to focus. Our events are creatively inspired, thoroughly planned and flawlessly executed to meet the highest expectations – of attendees and our partners.

& Connect with a powerful, relevant Celebrate and align with the top Associate with educated, influentials audience of adults 50+ companies in Central Florida who can make a lasting impression

We have a proven track record of producing ∙ ∙ high-quality, innovative events and experiences through expert planning and execution. We offer event management from proposal and concept design through event execution.

SAMPLE

Celebration of Frank Sinatra’s Birthday

Landing Page & & Get your message in front of a Mingle with individuals making an Connect with adults interested in valuable 50+ audience impact in Central Florida learning and bettering themselves 47 Trusted, Award-Winning Content Delivering Quality, Engaged Audiences

The #1 Daily Newspaper and Local News Site In Central Florida

Power Of Scale Providing Additional Reach, Resources and Expertise

Local Team of Experts Working Together To Build Strategic Solutions Based On Advertisers Objectives

Data Driven Approach To Insights, Solutions, Analytics and Optimization to Maximize ROI

48 OS & Tribune Publishing Digital Traffic Metrics: SiteCatalyst and Google Analytics, January – December 2019. Competive Traffic Metrics: comScore January – December 2019.

Audience/Readership Statistics: Scarborough 2019, R1; Orlando DMA unless otherwise noted. Base for indexes is the Orlando DMA average. Audience profiles are those with indexes 108+.

Distribution: AAM Audit March 2018, Internal Distribution Numbers as of January 2019. Insert Usage: NAA, How American Shops & Spends, 2014. E-Newsletter: Subscribers updated January 2019; Ad Click Thru Rates based on January – December, 2019 (Source: Live Intent). ProSoccer: Adweek, June 25, 2017; Google Analytics, January – December 2019. Connected TV: Leichtman Research Group; Digiday.com.

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