COMPANY OVERVIEW About Us and What We Do MARKET LEADER Reach, Impact and Audience As your media partner, we are dedicated to your success in reaching your goals and delivering your PRINT SOLUTIONS Orlando Sentinel and Inserts KPIs. We have the resources and the scale to reach your desired audience – anyone, anytime, anywhere. DIGITAL SOLUTIONS OS.com, Extended Reach and Services CONTENT MARKETING Options, Impact and Samples NICHE MARKETING Sites, Events and Audiences 2 POSITIONED TO MEET CONSUMER & ADVERTISER NEEDS Our Pulitzer Prize-winning brands inform, protect, inspire and engage audiences with 11M readers weekly. 2 out of top 3 DMA’s We create and distribute content connecting consumers and businesses. We develop and execute & & comprehensive marketing programs. 4 ° The variety and depth of our media capabilities enables us to develop more strategic solutions to maximize your investment. 5 We work with clients to fully understand how they define success with their marketing objectives and then determine tactics, partners, key performance indicators, timelines, and deliverables so that we can generate real results. & & & Research and interpret key findings and Leverage insights to build innovative and Highly trained team of local experts consistently look for additional opportunity based on strategic campaigns based on your measures, analyzes and optimizes campaigns research, industry knowledge and objectives which are executed with based on performance and needs to meet your particular goals. care by our highly trained staff. KPIs and increase ROI. & & & & PRIZM GOALS TIED MOAT SEGMENTING TO INSIGHTS REPORTING CUSTOM INSIGHTS CUSTOM TARGET TIED TO DASHBOARDS GROUPS TACTICS DATA SOURCES TALENT & EXPERTISE MANAGEMENT TOOLS PRIZM Lifestyle Segmentation, Strategy, Targeting, Timing, Frequency, Adobe Analytics, Google Analytics, MOAT, Claritas, Polk, Scarborough, MediaRadar, Media Placement, Messaging, Creative, Dashboards, ComScore, A/B Testing, Borrell, MRI & Primary Research Studies Distribution Channels, KPIs, etc. Competitive Performance, etc. 7 BUILDING AUDIENCES FOR OUR ADVERTISERS TH Orlando is a large, educated and tech friendly market. TH Growing twice as fast as the national average, Orlando is an appealing market full of opportunity. Orlando DMA OS Primary Market Orlando CBSA NEARLY READERS The Orlando Sentinel reaches more adults weekly WEEKLY than any other local newspaper and/or news site. Reaching more than the local readers weekly than the: Note: Print readership includes Orlando and Tampa DMAs. Blogs 172 Internet Radio 157 Sports Scores 136 Local News 119 Local News 128 Lifestyle/Entertain 118 Podcasts 168 Video 136 Video Clips 124 Internet Radio 115 Main News 122 Editorial/Opinion 109 Coupons 158 Local News 119 Financial Info 123 Social Media 112 Sports 120 Business 107 11 ∙ ∙ ∙ Ad information. based on 2018 totals. 12 NEWSPAPER, HIGH IMPACT, SPECIAL SECTIONS & INSERTS 159,732 Sunday Note: Print readership includes Orlando and Tampa DMAs. 14 Note: Claritas, 2018 Was Used For ‘Actions Taken.’ & 15 16 17 insert zones zip options Thursdays - 154,028 copies Thursdays - 566,600 copies Thursdays - 286,200 copies Sundays – 145,300 copies Saturdays - 148,500 copies Second Largest Circulation Day Subs & Non-Subs Key Advertiser ZIPs Opt-in HHs Hispanic Targeted 18 OS.COM, EXTENDED REACH & DIGITAL SERVICES ▪ Content Creation ▪ High-Impact Rich Media ▪ Written Article ▪ Mobile Apps ▪ Listicle ▪ Mobile Rich Media ▪ Infographic ▪ Video Rich Media ▪ Photo Gallery ▪ Custom Rich Media ▪ Geo Fencing ▪ Digital E-Edition – Print-to-Web Daily Newspaper ▪ Video Creation ▪ Orlando Sentinel Subscriber Email Marketing ▪ Podcast Creation ▪ El Sentinel ▪ Content Distribution ▪ GrowthSpotter ▪ Website Development ▪ Social Paid Post With Branded Content ▪ SEO/SEM ▪ Sweepstakes ▪ Paid Social Advertising ▪ Social Management ▪ Reputation Management ▪ Local Listings Management ▪ Podcasts ▪ Branded Content Hosting (Written Or Supplied) ▪ Channel and Story Level ▪ Business Directory Landing Page Development ▪ Orlando Sentinel NOW Daily Live News Show ▪ Call Tracking And Recording ▪ E-Newsletters 20 OS.com 21 22 Central Florida is a unique market. In any given week, there are 4.4 million residents mingling with nearly 1.4 million visitors & 1) Orlando/Daytona /Melbourne 1) New York 2) Tampa/St. Petersburg 2) Washington D.C. 3) Miami/Ft. Lauderdale 3) Atlanta 4) West Palm Beach/Ft. Pierce 4) Los Angeles 5) Jacksonville/Brunswick 5) Chicago 6) Ft. Myers-Naples 6) Philadelphia We can help you reach not only the local audience, but the out-of-market tourists too 24 Orlando Sentinel E-Edition Avg. Monthly Traffic 78% of page views are from Time Spent: Nearly 20 Minutes Page Views: 92,500 Page Views: 278,800 Page Views: 11.6 Million the Orlando DMA, and Tablet: 43% of Page Views Unique Visitors: 3,200 Unique Visitors: 9,000 Unique Visitors: 93,400 86% are from Florida. Desktop: 34% of Page Views Time Spent: 3.12 Min. Time Spent: 3.90 Min. 25 & & collapsed Light House Rich Media Billboard Rich Media With prominent positioning and the ability to This fixed position is an over-sized ad unit that can Take over the entire home page or target, the lighthouse ad is the first thing a be manually collapsed by the user. section front. Own all ad units. consumer sees on story-level pages. 26 & & Run of Site Homepage and section fronts Responsive Barker: Homepage and section fronts Video Scroller – 1st Page Load Video Scroller – 2nd Page Load In-Unit Video Your video appears before our award-winning Your video takes over the home page or channel Your ad unit expands and plays your video content. Pre-roll runs across all channels front, pushing the content down and giving you a video within the ad unit. Can be and is viewable on all devices. large canvas for creative. targeted to your desired audience. 27 PREVIEW ▪ In-content placement ▪ More image is revealed as user swipes up ▪ Showcases various products or services ▪ Sequential messaging ▪ Touch-controlled placement ▪ Encourages browsing behavior ▪ Awareness & storytelling ▪ Attention grabbing ▪ Leverages swipe motion to drive engagement ▪ Each product can have it’s own destination URL Mobile Rich Media Orlando Sentinel NOW is a live midday news show on OrlandoSentinel.com and on Orlando Sentinel’s Facebook feed airing Monday-Friday at noon. Featuring the top news and quirky stories of the day, sponsors have the opportunity for fixed logo placement and a :15 or :30 second video right after the show and included in replays after the show that get up to 5900 views during a 24-hour window. Build awareness with this engaging sponsorship. ▪ “Presented by (sponsor name)” in site-wide banner on ▪ Sponsor name in intro voiceover ▪ Your business tagged in a paid Facebook post, driving OrlandoSentinel.com to encourage viewers to tune-in ▪ Fixed logo placement on TV screen in the background people to view recorded show ▪ Fixed logo placement on 60-second countdown to show ▪ 100% fixed ads on page surrounding viewing screen ▪ Your video after the live show ▪ 100% fixed pre-roll to (3) post-show video segments 29 ▪ New York Daily News – New York, NY NYDailyNews.com ▪ Chicago Tribune – Chicago, IL ChicagoTribune.com ▪ Sun Sentinel – Fort Lauderdale, FL SunSentinel.com ▪ Orlando Sentinel – Orlando, FL OrlandoSentinel.com ▪ Baltimore Sun – Baltimore, MD BaltimoreSun.com ▪ The Hartford Courant – Hartford, CT Courant.com ▪ The Morning Call – Allentown, PA Mcall.com ▪ Daily Press – Newport News, VA DailyPress.com ▪ The Virginian - Pilot – Norfolk, VA PilotOnline.com We have access to digital networks Your campaigns are handled We use technology and insights to run We can tie your campaign results to We are constantly adding new tactics to with reach to local, national and by a dedicated in-house highly efficient campaigns, shifting Google Analytics reporting, interpret create more sophisticated campaigns, using international markets. team of digital experts. budgets to best performers to hit KPI’s. this data and make recommendations. emerging technologies to reach your targets. 31 Our team of local experts utilize insights and expertise to select the best tactics to reach desired goals and KPIs. 32 Extend the reach of your TV ads, and be seen as consumers watch their favorite shows. Connected TV offers video advertising served before premium content on leading connected TV providers. of US households have a connected TV, and this is expected to rise through 2021. Consumers spend an average of 9.5 hours per week viewing programs on CTV. of local adults do not of local adults watched ▪ Consumers engage with Connected TV on TV, desktop, mobile, tablet, gaming consoles subscribe to cable – movies, TV shows or live & other streaming devices such as Roku. total increase of 30% sports using the Internet since 2016 or apps in the past month ▪ Video begins playing automatically when the user chooses to watch a content video. ▪ We give you access to 150+ apps including Sling, Watch ESPN, CBS & Fox News. (Hulu can be purchased through a separate buy, but is not part of the Run of Network buy). 33 & 34 ENGAGE AUDIENCES WITH YOUR UNIQUE STORY 35 Our stories are shared Readers spend an average of engaged with our online content. times a month on social channels which averages The Telly Awards The Content Council Communicator Awards winner winner winner 1 time INMA winner 2 time Digiday Video Awards finalist long-form written article listicle/ short- form articles HIGHLY VISUAL BEAUTY ENTHUSIAST CONTENT View sample video View sample