Ski Bus (Suusabuss) Estonian Association

Project description Project quality Long-term enthusiasm The Ski bus project was started by for The project is managed by ski a instructor hired by Estonian Season 2009–2010 is the third season for project and it is the season 2007–2008. The project is offering schools profes- Ski Association. The instructor is using a big Mercedes-Benz planned to continue. With this project we encourage teachers sionally guided ski lessons for beginners. We invite pupils and van filled with ski equipment for rental and ski-maintenance to carry out ski lessons in schools also by themselves. teachers in frame of physical education to come out from gym supplies. Every school which participate receives a certificate for cross-country to show them that it is not difficult, but and ski book for beginners. All booking information, terms Transferability a lot of fun. They will have an basic grounding for cross-country and schedule is available the special Ski bus website. Similar projects are easily transferable to other ski associations. skiing, games and mini-competitions. Schools receive informa- We and also Scandinavian countries have good experience tion about The Ski bus via internet, through Estonian school Target group with such projects and we kindly share the knowledge to sport association, from local education authority, from news­ School pupils (age 6–12) and teachers. beginners. We have been consulted Latvians already. paper add or from flyers distributed in Statoil stations. Informa- tion about the project reached the target-groups very well and Success measures Commercial viability last seasons (2008–2009) schedule was almost fully booked. On season 2008–2009 (Ski bus projects second season), Financially this project is supported by the Cultural Capital ski lessons in 30 schools (lessons nearly on every snowy Fund and Ministry of Culture, Ski equipment sponsor is Patrol Project goals school day on winter season), 2’400 pupils participated. OY ( and Fisher), ski wax sponsor is SkiGo and fuel partner Professionally guided ski lessons in schools for pupils and is Statoil. teachers. Budget € 12’500 per season Teach the teachers to ski

Project description As an induction we like to think that the task should be easy; all our «customers» go to school – we should have a clear idea where to target, however kids do not decide what they do –> influence teachers! This is a combined project for all FIS dis- ciplines. Intention is to bring some change to gym lessons at school by providing and offering alternative and fun things to do on . Moreover has established its status in a school environment by becoming an official part of finnish lower grade curriculum from now on. Not only have we creat- ed an discipline guidebook to teachers to carry with them but we have recorded a summary of the lesson modules on the online site for Ministry of Education for all teachers to up. Ski jump is to follow the suit. In cross-country we have man- aged to encourage schools to buy sets of skis for everyone’s use for due short winters parents are not that willing to invest in equipment.

Project goals To provide teachers more ideas, confidence, creativity and skills when conducting gym lessons on skis to get more children involved in FIS snow disciplines.

Project quality Quality has been secured by excellent communications via different channels. The evaluation has been done after each season and learnings taken into account. Also feedback sought and received from teachers and pupils. Long-term enthusiasm Commercial viability We like to think that all kids would love to play in snow if only This does not need to be a expensive project. You should Target group the adults have the courage to show how and we have made also charge a small fee from teachers/schools for participation Teachers on lower grade schools (pupils on lower grade that bridge to cross a little bit shorter and lower. Skiing is not (10–20 EUR/person and include some material in it). Ministry schools 6–13 years). about going 2 kms that way and coming back the same. It is of Education should be easy to involve as you are really giving about playing in hills, skiing backwards, it is about testing your a tool not a burden, perhaps they can support with some Success measures doublepole, how long you can go or challenging your balance educative material you’re producing. Cross country started project since 2005 (ski jump parts were by skiing with only one ski even on a jump. All this we have included 2007) and has reached about 1’000 active teachers tried to teach to teachers to pass on to kids. Skiing is more Promotional value so far and alpine starts this season as a brand new project. popular than ever, both downhill and cross country but snow Definitively a longterm investment and should be done. We Most important thing is: A guidebook «Werneri» for teach- tends to be a problem. can not always influence the kids what they do at school, so ers has been produced including now all FIS snow disciplines we need to target the teachers to help them be better offer- which highlights the overall importance of snow sports. This Transferability ing skiing at gym lessons. As in any case, what the kids learn guidebook is basic for teachers education and they get it to Easy to copy anywhere. Just need to be aware how to ap- at school is a long-term benefit. School has a big impact school after education course. proach school world in each country as it can be a sensitive how active kids are on their leisure time. topic to launch it «we teach teachers». Very important to Budget get official approval from the Ministry of Education or similar € 15’000 to get the relevant status and recognition for the project. Snow Child’s Play (Schnee kinderleicht – Bewegtes Land)

Project description Project quality Long-term enthusiasm · Implementation of an age-appropriate and free of cost activ- · Setting a quality framework design by DSV / Skijugend, · Long-term development and strengthening of cooperation ity in the snow (mainly alpine / cross country) by a ski club tested by the national youth organisation and DSV-national between ski club and kindergarten (40 co-operations until or ski school in cooperation with at least one kindergarten; education teams. 2014). preferable and ideal is a transfer of the activity-offer in a · Support by applying for grants to regional sites with · Initial contacts: children are getting enthusiasm for snow long-term cooperation between the ski club and kindergar- concept testing. sports early. ten in sense of a year-round movement-offering (even during · Development of standard practice and theory documents. · Children and parents are informed early about the activities summer months!). · Documentation of the snow courses by the respective in the ski clubs and thus the clubs gain new members. · The pedagogic concept is built in 6 successive snow mod- project leader. · Project success will be measured by the accompanying ules, identified by varied physical activities in the snow in · Course led by qualified instructors and trainers. evaluation. combination with cognitive activities (e.g. science, craft · Accompanying university-evaluation process 2008/09 works) and development of interactions. confirms success. Transferability · The priority of teaching is the joy of movement, the sport Basically, the project is also convertible for other National Ski performed with each other, as well as the desire for further Target group Associations, if similar structures are present. The project part- snow activities. Ski sports are made approachable through Children aged 3 to 6 years, kindergarten and kindergarten ners: ski clubs, ski schools, kindergarten and public partners initial and simple experiences of movements. In addition to teachers, grandparents, parents, children and families with from the community, politics and sports industry are basic the kinder-ski-garten (Skitty World) the intention is to offer migration background, ski clubs, ski schools, tourism and ski requirements for a successful implementation of the project. more snow activities (games, sledding, etc.) with different industry. tools. The cognitive contents and suggestions will be made Commercial viability by the kindergarten teachers during the project. The project Success measures Project funding by DSV / Skijugend and German Sports Youth, responsible will provide the appropriate and adequate infor- 2009 successful pilot project in Isny with WSV Isny, fund raising project application. Useful synergy effects through mation and teaching materials. city Isny and a kindergarten the regional project partner ski club (e.g. material and instruc- · Qualified management of snow courses by instructors of · Participants 2009: 63 children and 60 new members tors), kindergarten (materials and care), community (e.g. infra- the German Ski Association (DSV) and ski club or DSV ski in the ski club to the end of the project. structure) and the sports industry / ski lifts (material, slopes) etc. schools. · Evaluation results for 2009 based on questionnaires, · The cooperation between kindergarten and club offers an in cooperation with the TU Munich. Promotional value ideal foundation for a successful collaboration, as it combines · in 2010, enlargement of the project in several kindergarten Public relations through the media of the German Ski professional competencies of all partners (club, kindergarten, in Isny. Association: homepage, newsletter (distribution: 18’000) city, municipality, association, Science, Sports industry) in a · More locations in 2010: West German Ski Association and members’ magazine DSV active (distributor: 300000). synergistic fashion. and Ski Association Brandenburg. Regional publicity through community (e.g. patronage of the mayor, regional press) and information flyer. Project goals Budget · Construction and development of cooperation between € 30’000 per year the ski clubs and kindergarten. · Talent development in ski clubs. · Early intervention and motor skill education. · Impacting lifestyle and specific interests. · Integration work. · Strengthening of social skills (personality development, transmission of values). Snow Day Hungarian Ski Federation

Project description The organizers moved 3’000 people during the Snow Day in 7 different winter sports at a Hungarian ski resort with 5 slopes (4,5 km) between 311 m and 509 m sea level. Sports like: alpine skiing, alpine and freestyle , , , , dog sleding and additional ac- tivities such as winter skill games, ice carving. Snowboarders and freestyle skiers made a 24 hour-Iong so called Jump Jam. There is a 4-chair lift (757 m long) on ski resort and the 40 snow canons promoted the successful execution.

Project goals Move Hungarian people to slopes, introduce and involve them to winter sports. Focusing on kids under age of 10 and also recruiting future ski families at Hungarian home land.

Project quality All day event with very good snow condition (artificial and natural), busy daily schedule, high media attention (5 TV channels appeared), valuable awards and a 4 hour long alpine ski event from age of 4 to 80.

Target group Long-term enthusiasm Commercial viability Lower and upper elementary school students and youngsters Very outstanding experience and good feedbacks. The organ- Practical, the project can be carried out with volunteers with their families. izers and sponsors together would like to continue in the and appropriate sponsoring background. The Snow Day future seasons. Organizers received many substantial and organizer worked with 50 volunteers during the event Success measures beneficial suggestions and advices for future consideration. and many of them assisted the pre-works also. 3’000 people participated on the Snow Day including 700 kids under age of 10. Transferability Promotional value Entirely adaptable to other associations, to other countries The Snow Day project has strong values, as the aspect of sport Budget from traditional alpine nations to flat land nations. Organiz- development and sponsor interest, satisfaction together. The 1’000.000.– HUF (€ 3’700). It is only the direct organizing cost ers proved that this event can be applied to other non-alpine national TV channel M1 broadcasted Snow Day event in the without utility and facility managing costs. Event income includ- countries, they strongly recommend to plan and manage main evening news. More then 15 different websites promot- ed 3’300.– HUF (12 €) per person entry fee for the entire ven- similar activities anywhere. ed Snow Day before, during and after the event such as news, ue, all events and for all day, but it was free under age of 10. sport pages and sport organization sites (Hungarian Olympic Committee, National Sport Federation). Skilly Day (Ubi Banca Goggi Ski Club) Federazione Italiana Sport Invernali

Project description Skilly Day is the last joyful step of our articulated non-competitive programs to widespread ski practice: · Ski courses for beginners (30%). · Ski courses for intermediate (41%). · Ski courses for expert children but without a race vocation (15%). · Ski programs for race promotion (14%).

Skilly Day is also the final act of our ski race contest called Ski Challenge, 8 races which aim to be like courtyard games on the snow. They are an opportunity for children who aren’t yet in a ski team to make experience, without having to change resort and to feel enthusiasm and passion for winter sports. They are races without ranking list, the child gets to know his time in every run and checks his improvement. Among the most amusing there’re the Carnival masquerade parallel rave and the Epiphany speed race.

Skilly Day is a special event made up with 1) Individual race (with very funny gate runs such as gymkhanas). 2) Team race (the skiers are split into many teams by the organisation and a special ranking is made). 3) Lunch altogether «open air» with music entertainment. Our organization is based on 4 steps Commercial viability 4) Rich prize giving ceremony. Every child is nominated and 1) C.A.S. programs, offering a good variety of course length, 50% of Skilly Day costs are covered by sponsors and the steps on the podium and receives an award, a gadget timetables, resorts (age 4–14). remaining 50% by children’s participations fees. These years (t-shirt and a jacket) and his photo in action. 2) Speedy programs or racing promotion, including snowboard we have given very nice gadgets to our young protagonists, 5) Rich prize giving ceremony of the winners of the and cross-country experience (age 8–14). succeeding in creating a special look for our activities. «Fifth Skilly’s Drawing and writing competiotion» 3) Racing program (first step: age 11–16, second step: 6) Torchlight procession, a last run in the moonlight with kids, age 14–18, third step: age 20–80). Promotional value parents, ski instructors and the mascot Skilly! 4) International (FIS) race program (age 19–24). The Goggi Ski Team has got 650 card carries and the Italian ski team with more FISI registrations. All the children who take Why a Skilly Day? Target group part in the Skilly Day are FISI associates. In its 57 years long Because the core of our operating is the child with his emo- Children aged 4–14 and their families. Our motto is «from 4 history the Goggi Ski Team has always tried to promote long tional, psychological, motivational and motoric qualities. We to 88 years old» because passion for winter sports is a long- lasting passion and enthusiasm towards mountain environ- want to get in touch with the child’s feelings and through life worth spirit. ment and sports. Its aim has always been on one hand to feed playful strategies to strengthen his self-confidence and to up the Olympic Spirit and on the other hand to help in educat- keep high his passion for snow, mountains life! Success measures ing young generations and making them capable to live their 420 children and their families, the «Skilly Day» event collects life with determination, social commitment and fair-play. Project goals the young participants to our C.A.S. programs and Speedy To promote our bench mark, mountain environment is programs, C.A.S. is a project founded by the Italian Olympic ESSENTIAL for a complete child growth. To communicate pas- Committee and means «Sport Start-Up Centre», Speedy is the sion towards winter sports in youngsters and their families. name of our race promotion project.

Project quality Budget Skilly Day is a big event coming out of the well-planned struc- € 20’000 ture of Goggi Ski Team, a 57 year old forge of big champions. Long-term enthusiasm We can report an ever-increasing growth of participants to our programs:

2004/05, 109 children 2005/06, 130 children 2006/07, 133 children 2007/08, 160 children 2008/09, 270 children 2009/10, 367 children

Transferability We already have a twinnig with a ski school of the resort of Saint Moritz. Ski School Saint Moritz is a school which oper- ates in 3 locations areas and it shares our same philosophy. A great attention to communicating enthusism, to create family involment, to organize races with a very amusing and educa- tional program. Children‘s Ski Club (Barnas Skiklubb) The Norwegian Ski Association

Project description Barnas-skiklubb.no was launched i 2001. This is a website dedicated to the National Ski Associations children projects. All projects aimed at children 12 years and younger, regardless of discipline, are linked to CSC.

Current projects · Online Ski Distance Registration (OSDR). The children create a personal profile where they register all the ski related ac- tivities they are doing. They can qualify for Children’s Ski Pin. · Schools can join The School on Skis Competition, and clubs can join The Club Battle. The best schools and clubs are listed on the website. · Organizer Equipment Packs for schools, clubs and families. · Online skiing game for children. · Activity Library (aktivitetsbanken.no) with tips and ideas for parents, coaches and teachers. · Skiing at School, part of a joint project with other sport disciplines. · Stands with various children’s activities at major national and international ski events around the country. We are now using FIS SnowKidz actively in the activities. · The Ski bread is a result of a combined effort between Din Success measures Transferability Baker (Bakery) and NSA. From each sold bread 0,30 Krone Every year 12’000–17’000 children are using Online Ski Dis- Skiing as a sport is differently organized in different countries, (€ 0.04) did last year give NOK 255’772 to Barnas Skiklubb. tance Registration (OSDR). 6’000–7’000 children are attending but CSC´s activities could easily be implemented in other Din Baker do also have a nutrition awareness project which various activities organized through Children´s Ski Club (CSC) nations´ organisations. we are using in our school projects. stands held at major ski events in Norway every winter (6-7 events). About 200 schools are participating in The School Commercial viability Project goals on Skis Competition, and about 150 clubs are participating in Colgate has been a major sponsor and supporter for many Motivate children to do skiing. The Club Battle every year. Norwegian schools are organizing years. They are covering the costs involved with the produc- School Skiing Days for more than 2’000 children, and 15’000– tion of the various equipment required by the project. Colgate Project quality 22’000 Children´s Ski Pins are sold annually. have a campaign running in supermarkets where they are The Children’s Ski Club was started as a tool to help us reach promoting the use of Ski Distance Registration cards (a printed NSA’s major goal: We want «many, skilled and happy skiers». Budget version of the OSDR). 1’5 mill. – 2 mill. (NOK) Target group Promotional value Children 5–12 years, parents, families, coaches in ski clubs and Long-term enthusiasm Beside the already mentioned actions we have no commercial teachers in schools. All of our projects are long term projects, and they are being promotion of our CSC projects. developed continuously. Naltar Ski School Ski Federation of Pakistan

Project description To attract children to snow sport, we have established a Ski School in Naltar. A comprehensive campaign has been launched to convince the parents, especially the local ones, to spare their kids for ski training. Whereas the supervised skiing facility is made available to the local children throughout the season, kids from other parts of the country are also called in groups for two-weak training and they are provided with boarding/ lodging on nominal charges while ski equipment and coaching is provided free of cost. They are given airlift transportation in collaboration with Pakistan Air Force to the training venue and back. Local kids after undergoing the training for full season are exposed to ski competitions within their respective are catego- ries, whereby 16 kids are finally selected to be sponsored for next complete year. During sponsored period these kids are pro- vided with schooling, regular medical care and additional meals to add nutritional value. The project has produced a number of good ski players in recent times, who in turn now further pro- viding training to newcomers free of cost. The project besides indigenous efforts on raising sponsorship from Corporate Sec- tor, have also received help from Japanese Ski Federation which donated sufficient quantity of used ski equipment.

Project goals Provide opportunity to those children from snowy area of Naltar who could not ski due to financial / resource limitations. Provide opportunity to those children who belong to dry/ desert areas by giving them training and exposure to skiing.

Project quality The project’s efficacy can be determined by the fact that one Success measures Transferability of its trained skier Mr. Abbas has qualified for WOG’10 as a More than 300 local children are availing skiing facilities Our project being a successful venture, can be taken up as a regular entrant, which would mark the first ever participation throughout the season, besides 100 kids from other parts of role model by National Ski Associations of other ski-developing of Pakistan in the mega event. Moreover, in the last National the country who are exposed to skiing and training for about countries like our Himalayan neighbour Nepal. Women Ski Championship a girl from Sindh (hot/dry Province) 15 days. won the best skier trophy. Moreover, despite being highly Commercial viability conservative, the local people have willingly agreed to allow Long-term enthusiasm The project is commercially viable to a fair extent, as requisite ski training to their three young girls. Most encouraging fact about the project is that boys & girls sponsorships can be arranged to sustain it with a bit of con- trained through it are voluntarily part of the training cycle ex- sistent efforts. Moreover, establishment expenses get invari- Target group tended to the newcomers. In order to maintain the enthusiasm ably minimized owing to the fact that earlier-trained are giving Target group is devided into three categories age-wise: of good skiers towards skiing, efforts are made to assimilate training to the newcomers, thanks to natural training cycle. 1st : 3 to 6 year them in main-stream by arranging jobs for them in the Gov- 2nd: 6 to 10 year ernment , Semi-Government or Corporate Sector where they Promotional value 3rd : 10 to 14 years old can continue skiing pursuits. With consistent efforts now sponsors are willing to associate themselves for promotion of their own products with this en- thralling ski sport which is all set to establish itself as the only winter sport in the country. Last two National Championships were given live coverage by our most prominent local channel namely Geo Super. Healthy Hometowns Program U.S. Ski and Snowboard Association

Project description Maine Winter Sports Center’s «Healthy Hometowns» program introduces skiing to communities that do not have resources to provide youth programming, as well as enhancing oppor- tunities in communities with existing ski programs. In the fall each year we contact schools, recreation departments and ski clubs in Maine to encourage them to participate in our pro- grams. We use two portable trailers each stocked with 70 ski sets that are scheduled in participating communities for two- week blocks of time. During that period we coordinate with community leaders (teachers, program directors, park rangers and ski club members) to ski with local youth. We provide a Ski Leader’s Education Workshop to those community lead- ers interested in organizing ski programs in their communities. This workshop focuses on fundamental ski games, drills, and activities for youth, as well as training on the use of our equip- ment trailers. Also provided is a Ski Curriculum Guide for com- munities to develop weekly ski programming in a school-based or extracurricular setting. Upon completion of one of our programs, local leaders are provided a follow-up packet in- cluding evaluation forms, information on establishing funding, Target group Transferability equipment, and trails in their communities. We also coordinate Schools, municipal recreation departments, and youth-focused Our program consists of easily replicable components, which follow-up visits with local elite skiers. We work with schools to groups throughout Maine. Ages 5–17. any National Ski Association could implement. Each piece of provide transportation to local ski venues so kids can ski after our program has been well documented and could be under- school and information about affordable seasonal ski rentals Success measures stood and adapted to fit anywhere, on any scale. for youth. During major events (World Cups, World Juniors, The program brings 4’500 youth participants to the sport of National Championships) we provide a lesson portfolio to area Nordic skiing each winter, provides over 4’000 contact hours Commercial viability schools to engage students and teachers in the world of skiing with kids on snow, and provides seasonal equipment rentals This program is largely self-sufficient with revenue from the ski and coordinate transportation to the events so entire classes for an additional 2’000 youth skiers. Through the «Healthy rentals. In addition, our program is highly visible across Maine can experience the excitement. Hometowns» program we have a presence in clubs and and has attracted corporate sponsorship opportunities. We school-based programs in 96 different Maine communities. have a detailed sponsorship packet (available upon request) Project goals outlining the advertising benefits for participating businesses To empower communities to develop Nordic skiing resources Budget or organizations. and programming for youth. Total Start-up Expenses: $ 54’000 Annual Expenses: $ 85’000 Promotional value Project quality Annual Income: $ 115’000 The Healthy Hometowns program generates a large amount · Ski trailers scheduled in two-week blocks throughout Maine. of interest in skiing and therefore a lot of local, state, and · Each December we host a Ski Leader’s Education Workshop. Liong-term enthusiasm national publicity. Over fifty articles related to the program · We provide 2–4 sessions with a MWSC coach or elite skier. Our program provides an exciting introduction to skiing and were published in third party publications since December · Evaluations distributed to participating communities. tools for communities to build sustainable ski programs. 2008 (available upon request). Last week a reporter from the Yearly improvements made based on evaluations. Through the yearly rental program, training of community vol- New York Times visited Maine to research for an article about · Follow-up includes assistance on building ski programs, unteers and helping to build trails and clubs our program aims Healthy Hometowns programs and other MWSC initiatives. trail building, and funding sources for purchasing/renting to keep kids skiing into adulthood. Young skiers interested ski equipment. in competition are invited to MWSC’s youth racing program. · All evaluation and follow-up is targeted toward building Through these initiatives the numbers of Maine skiers has sustainable ski programs state-wide. increased by the thousands.