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Get the Motivational Edge CITY BUSINESS 131 Design announces new marketing strategy for BJH Windows and Conservatories Get the motivational edge You’re running a business and There are three key motivators: 131 Design, have been you’ve got a great team of people Work motivators appointed by BJH Windows behind you. But how do you know if Builder: seeks money, material satisfaction, and Conservatories to develop you’re really getting the best from and above-average living your staff? How do you know if Director: seeks power, influence, control of new advertising this summer. people/resources they’re actually in the best position BJH Windows & Conservatories are a long Expert: seeks expertise, mastery, specialisation to promote your business to its established, family-run business in Portsmouth full potential? It’s time to do some Relationship motivators who are developing their business in the Friend: seeks belonging, friendship, fulfilling retail sector. They have built a brand new motivational mapping… relationships Conservatory Village at their showrooms in Led by Managing Defender: seeks security, predictability, Fitzherbert Road as part of their investment Director, Steve stability programme. Fred Dinenage, ITV Meridian Jones, the Skills Star: seeks recognition, respect, social esteem newsman, cut the ribbon at the grand opening for Business team Self-motivators use an on line in May that was in aid of the Rowans Hospice. Searcher: seeks meaning, making a difference, diagnostic tool called providing worthwhile things 131 Design will be developing a marketing motivational maps, Creator: seeks innovation, identification with strategy with BJH that will culminate in an which identifies the new, expressing creative potential advertising campaign using radio, outdoor motivating factors Spirit: seeks freedom, independence, making advertising, as well as other local media. Alan behind your team own decisions and the individuals Hamilton, Managing Director of BJH and who within it, thus By identifying and analysing the motivational is well known in the local business community, enabling teams to drivers for each of your staff, you can match is looking forward to developing the company resolve any conflict, dramatically increase their motivation to that of the business to profile in line with their objectives and has motivation and improve performance. increase overall performance and create unity. committed a substantial sum to do this. ‘There are three key areas that can be Motivational mapping is the perfect tool for Working with the agency 131 Design, will be a measured in a business,’ explains Steve. ‘The personal and management development, team new departure for BJH, who decided that they direction that the company is going in, the skills building, recruitment and retention, sales and need to appoint specialists if they are to present career development. Use it to profile your team required to get the company there and, most a stronger and more cohesive visual identity. 131 importantly, the motivation of its workforce. and develop a plan to get the best out of them. Design, who are situated in Old Portsmouth can All three are intrinsically linked but, by far the If you would like further information and/or a help them achieve that by providing distinctive hardest element to measure is staff motivation free 35 minute web cast of Steve presenting and performance. photography and affordable graphics, backed up ‘Motivation in Business’ please call or email by a wealth of experience in P.R. and Marketing. ‘For example, are you in business for the Steve at [email protected] lifestyle or the 24/7 commitment? Is it your or phone 07971 882628 131 Design are working with a range intention to build a business you can keep or of other businesses in developing Is it time to get your motivators mapped? sell? You need to identify the motivating factors strong visual communication, from to make sure you’ve got it right.’ Skills for Business Limited is endorsed by bathroom manufacturers to colleges to the Institute of Leadership Management, the There are three distinct areas of motivation: pharmaceutical companies. Their full UK’s foremost professional body in the field of work, relationship and self-motivators and it is credentials can be seen at www.131design. leadership and management. imperative that you identify which areas your org or contact Gail on 02392 736271 for an staff fall into. www.skillsforbusinesstraining.co.uk initial chat. CITYLIFE 36.
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