EDITORIAL Aerodynamics, biomechanics, muscle compression,… Today all of these terms have become common items. Today nobody can deny the fact that sports have become an exact science. It wasn’t always like that. Back in 1984, when we started with the development of our biomechanic bike fit- ting system, we couldn’t assume that cycling ant technology would go hand in hand WELCOME in such a resolute manner. Ever since the day the biomechanic bike fitting system was introduced in the pro peloton, Bio-Racer has become a hot item in the world of cycling. Since then, cycling has evolved, and Bio-Racer evolved, too. Thanks to us, different new technologies have been introduced. The use of Lycra, the first seamless cycling TO pad, seamless aerosuits, all of these innovations are successfully used by cyclists all over the world. Innovating is in our genes. It’s that constant impulse that makes us good at what we do: improving your cycling performance. RAYMOND VANStraELEN THE TodaY NOBODY General Manager CAN DENY THE FACT THat SPORTS HAVE BECOME AN EXACT SCIENCE. PELOTON RAYMOND VANStraELEN General Manager Conceptual Design, Layout & Art Direction by www.designskills.be 2 All photography (except cover) by © kramon // via
[email protected] 3 INDEX Editorial P. 3 INDEX P. 5 A CHAIN OF CHAMPIONS P. 6-7 WHY CHOOSE FOR BIO-RACER? P. 8-9 BIO-RACER PARTNERSHIPS P. 12-13 INNOVatioN P. 14-15 CORPorate PHiloSOPHY P. 16 BIKE FittiNG SYSTEM P. 17 PRODUCTION PROCESS P. 18-19 ORDERS & PRODESIGNS P. 20-21 MEn’s cyCLING FASHION P.