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EDITORIAL Aerodynamics, biomechanics, muscle compression,… Today all of these terms have become common items. Today nobody can deny the fact that sports have become an exact science. It wasn’t always like that. Back in 1984, when we started with the development of our biomechanic bike fit- ting system, we couldn’t assume that cycling ant technology would go hand in hand WELCOME in such a resolute manner. Ever since the day the biomechanic bike fitting system was introduced in the pro peloton, Bio-Racer has become a hot item in the world of cycling. Since then, cycling has evolved, and Bio-Racer evolved, too. Thanks to us, different new technologies have been introduced. The use of Lycra, the first seamless cycling TO pad, seamless aerosuits, all of these innovations are successfully used by cyclists all over the world. Innovating is in our genes. It’s that constant impulse that makes us good at what we do: improving your cycling performance. RAYMOND VANStraELEN THE TodaY NOBODY General Manager CAN DENY THE FACT THat SPORTS HAVE BECOME AN EXACT SCIENCE. PELOTON RAYMOND VANStraELEN General Manager Conceptual Design, Layout & Art Direction by www.designskills.be 2 All photography (except cover) by © kramon // via [email protected] 3 INDEX Editorial P. 3 INDEX P. 5 A CHAIN OF CHAMPIONS P. 6-7 WHY CHOOSE FOR BIO-RACER? P. 8-9 BIO-RACER PARTNERSHIPS P. 12-13 INNOVatioN P. 14-15 CORPorate PHiloSOPHY P. 16 BIKE FittiNG SYSTEM P. 17 PRODUCTION PROCESS P. 18-19 ORDERS & PRODESIGNS P. 20-21 MEn’s cyCLING FASHION P. 22-23 WOMEN CYCLING FASHION P. 24-25 BIO-RACER CYCLING WEAR P. 26-35 BIO-RACER SUPERIOR LINE P. 36-43 BIO-RACER triatHloN WEAR P. 46-49 BIO-RACER ACCESSORIES P. 50-51 FaBRICS & SHAmmy’s P. 52-53 4 5 A CHAIN 2 2000 Richard Groenendaal becomes the new cyclocross world champion. Leontien van OF CHAMPIONS Moorsel wins two Olympic titles. Filip Meirhaeghe wins Olympic silver in MTB. 2001 Erwin Vervecken becomes the cyclocross world champion. Introduction of our Caro fabric. Caro improves muscle compression and is more durable. Jurgen Van Den Broeck wins the junior world time trial. Bio-Racer moves to 8 ‘s a new, modern production facility. 2002 Mario De Clercq becomes cyclocross world champion. 1984 Bio-Racer starts with the development of a biomechanic bike fitting system. 2003 Bart Wellens becomes cyclocross world champion. Johan Vansummeren be- 1985 The bike fitting system is successfully used in the pro peloton. comes 2nd in the espoirs world championship in Hamilton. Filip Meirhaeghe 1987 Clothing line in Lycra. becomes the new MTB world champion. 1988 Bio-Racer develops clothing for ESA. These suits went into space in 2002. 2004 Bart Wellens becomes cyclocross world champion. Introduction of the 1989 Introduction of the first seamless cycling pad, the Airstripe. Cool Light shirt. This shirt is 70% lighter than a normal shirt. Leontien van Moorsel wins Olympic gold during the time trial, Theo Bos wins silver in the Olympic sprint, MTB-star Bart Brentjens wins Olympic bronze and Axel Merckx wins bronze during the Olympic road race. ‘s 2005 Sven Nys becomes cyclocross world champion. Tom Boonen becomes world 9 champion in Madrid, Theo Bos wins the world title in the 1km sprint. 1991 New factory building in Tessenderlo, with own printing and sublimation facility. From now on, the entire production can be done in house. 2006 Erwin Vervecken becomes cyclocross world champion. Introduction of the 1994 Bio-Racer becomes sponsor of the Belgian Cycling Team. Mach 1 speedsuit. Theo Bos becomes world champion in sprint and keirin. Paul Herygers becomes cyclocross world champion in Koksijde. Dominique Cornu wins the espoirs world championship time trial. 1995 Bio-Racer sponsors the Dutch National Cycling Team (KNWU). 2007 Erwin Vervecken becomes cyclocross world champion. Introduction of Danny Nelissen becomes world amateur champion in Duitama, Columbia. ReSkin. ReSkin is a skin-friendly plaster that protects cyclists from friction in 1996 First Olympic title. Bart Brentjens becomes the first Olympic MTB Champion in Atlanta. Hohan Museeuw wins the world title in Lugano. the seating area. Nowadays, ReSkin is being used for in different forms, for Adri van der Poel takes the cyclocross world title. different purposes. 1998 Mario De Clercq becomes cyclocross world champion. 2008 Lars Boom becomes cyclocross world champion. Introduction of Mach 2, a 1999 Mario De Clercq becomes cyclocross world champion. new skinsuit that with improved aerodynamics and muscle compression. Mari- anne Vos wins Olympic Gold in the points race. 2009 Niels Albert becomes cyclocross world champion. Introduction of the Bio- Racer Airstream, the first scientiffically developed cycling pad. Bio-Racer partners up with the German, Luxembuurg and USA national cycling team. Jasper Stuyven wins the junior world title in Moscow. 6 7 MARKET LEADER 1 IN THE BENELUX MORE THAN 2000 2 TEAMS PER YEAR OWN PRODUCTION, FROM THE INITIAL 3 DESIGN to THE FINAL PRODUCT SIZING SETS ARE WHY 4 AVailaBLE METICUloUSLY SELECTED FABRICS AND TECHNoloGICALLY 5 ADVANCED CYCLING PADS, BASED ON SCIENTIFIC TESTING OF SADDLE PRESSURE CHOOSE DESIGNS WITH YOUR OWN loGO’s yOUR OWN ColorS AND AN OPTIMAL 6 loGO PlaCEMENT FOR AN OPTIMAL VISIBILITY OF ALL YOUR SPONSORS IT’s pOSSIBLE to REQUEST 7 FOR A SAMPLE FOR BIO- FaST PRODUCTION OF EXTRA ORDERS 8 SAME ARTICLE PRICING AS THE INITIAL ORDER CHAMPIONSHIP JERSEYS 9 READY WITHIN A WEEK RACER? FLEXIBLE BILLING AND Do you look for adventure or certainty? Make for your team the same choice as the national teams of Belgium, the Netherlands, Luxembourg, Germany and the USA. Bio-Racer can do the 10 PAYMENT TRANSACTIONS same for you, by producing a personal outfit that meets your specific wishes and needs. As one of only a few European sportswear companies, everything is produced in house, so we can guar- EXTENSIVE antee a high degree of flexibility, together with high quality products. 11 CUStoMER SERVICE THE MOST TECHNoloGICALLY 12 ADVANCED PRODUCTION TECHNIQUES 8 9 CYCLING IS AN ATTITUDE 10 11 PartNERS BIO-RACER FEDERATIONS PARTNER- CHAMPIONS • Paul Herygers • Leontien Van Moorsel • Kenny Belaey SHIPS • Danny Nelissen • Jurgen Van Den Broeck • Tom Boonen When it’s a matter of hundreths of a second... One hundreth of a second can make a difference between winning and losing. Many national cycling teams are aware of this, and they are • Bart Brentjens • Erwin Vervecken • Dominique Cornu supported by Bio-Racer • Johan Museeuw • Bart Wellens • Lars Boom • Mario De Clercq • Filip Meirhaeghe • Niels Albert Partnerships are always based on interaction between As a result, we are always improving our products, based • De Wilde-Gilmore • Bart Wellens • ... Bio-Racer and the different federations. Thanks to these on the input we get from the pros, and we’re proud to say partnerships, only the best riders of each country com- lots of cyclists have won medals thanks to our products. • Richard Groenendaal • Sven Nys pete in Bio-Racer outfits, in all cycling disciplins, during World and Olympic championships. YOU We need you to improve our product. 12 13 INNOVatioN The scientific advantage we have, has delivered lots of world and Olym- pic titles to our riders. Pro cyclists know who which company they can rely on if the difference between winning and losing is just a matter of hundreths of a second. Bio-Racer thinks: Bio-Racer is a think to amateurs, men and women, heavy- tank where racing cyclist and engineers weights and lightweights. Nothing is join forces to find new, well thought-out ever left to chance. solutions to raise the quality of cham- pionship cycling to unknown heights. Bio-Racer improves: Research does Bio-Racer also works with a number of not stop at the test phase. Our experts Belgium and none Belgian universities continue to improve and test and retest researce centers, such as TO2C Ghent, until the product is presentable. After- KU Leuven, TU Delft, TNO Eindhoven, wards, our products are tested by our BIO-RACER THINKS, TU Eindhoven, DSM and FES Germany test panel (all ex-pro athletes). After TESTS, IMPROVES AND their approval we introduce our inno- and Innosport NL. This successful com- INNOVateS. BIO-RAC- bination of practical experience and vations into the peloton, and thanks to theoretical knowledge means that Bio- their input, the products are being per- ER STRIVES to PER- Racer thinks and will continue to think. fected. Only then are we satisfied with FECTION. WE’RE Not INNO- Bio-racer. DOING IT FOR LESS. Bio-Racer Tests: Wind tunnel tests, quality tests, durability tests, … Bio- Bio-Racer innovates: Innovation is Racer does not run headlong into the more than a word. Our innovations are production of anything that has not all- developed to solve specific problems, in ready proven its usefulness. Bio-Racer cooperation with different top engi- does not make empty promises. neers and research centers, and together VATION with real athletes. This way, Bio-Racer Thanks to the cooperation with different universities and professional cycling teams, Bio-Racer offers specialized products, comes up with durable innovations that and thanks to the experience we draw from other sports such as speedskating, we all thoroughly tested by all target groups are usefull for each athlete. in the cycling public, from professionals have built up a lot of expertise in the fields of aerodynamics, comfort and muscle compression. Moreover, Bio-Racer is the inventor of the biomechanic bike fitting system, which we use to detect problems and find new solutions. 14 15 BIKE FittiNG SYSTEM BIO-RACER BIKE FITTING SYSTEM The bike fitting system is the core of our innovation. Since 1984, more than 500000 cyclists (pro’s, amateurs, men and women, in different types of cycling) worldwide have been tested and positioned correctly on their bikes.