DOCSLIB.ORG

QUANTIC: Danskernes Primære Indkøbskæder - Detail Tracking 2

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
QUANTIC: Danskernes Primære Indkøbskæder - Detail Tracking 2 QUANTIC: Danskernes primære indkøbskæder - Detail Tracking 2. halvår 2015 Januar 2016 Lars Fiskbæk Telefon: +45 2279 5947 E-mail: [email protected] Daniel Kim Soren Telefon: +45 4091 9966 E-mail: [email protected] Danskernes primære indkøbskæder - All rights reserved Detail Tracking 2. halvår 2015 Copyright© Quantic Research, part of the Exometric Group Indholdsfortegnelse Baggrund og analysesetup 3 Markedsandel efter primære indkøbssted 7 Markedsandel inklusiv sekundære indkøbssted 10 Primære indkøbssted: Kundesammensætning - Demografi og geografi 13 Kundesammensætning - Typer af husstande 17 Indkøbsfrekvens 21 Kurvestørrelse 24 Kæder og livsstilssegmenter 27 Kædeprofiler - Dansk Supermarked 30 Kædeprofiler -COOP 34 Kædeprofiler -Dagrofa 40 Kædeprofiler -Reitan 43 Kædeprofiler - Lidl 45 Kædeprofiler - Aldi 47 Bilag: Conzoom-målgrupper 49 Danskernes primære indkøbskæder - All rights reserved 2 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Baggrund og analysesetup Danskernes primære indkøbskæder - All rights reserved 3 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Baggrund og analysesetup: Detail Tracking Formål Kædernes kernesegmenter Formålet med analysen er at give mærkevareleverandører et konkret Som mærkevareleverandør er der store økonomiske muligheder i at og praktisk redskab til at forstå, hvordan dynamikken er på det danske forstå, hvordan kædernes kernemålgruppe er sammensat. detailmarked. Omdrejningspunktet er de forbrugere, der har den enkelte kæde som Med andre ord er formålet at klarlægge en række nøgletal, der har stor deres primære indkøbssted. økonomisk betydning for mærkevareleverandørerne: Vigtigheden af denne kernemålgruppe kan ikke undervurderes. Som • Hvor mange handler i de enkelte kæder? mærkevareleverandør er det denne målgruppe, man skal ”matche” i sine aktiviteter. • Hvem handler i de enkelte kæder? • Hvad er de geografiske og demografiske implikationer? Den primære målgruppe har en række fællestræk. • Hvilke livsstilssegmenter tiltrækker de enkelte kæder? For det første har de et tilhørsforhold til den primære detailkæde i • Hvor stor er den gennemsnitlige indkøbsfrekvens? form af vaneloyalitet eller emotionel loyalitet. • Hvad er den gennemsnitlige kurvestørrelse? For det andet har de en højere grad af tolerance til den pågældende kæde ofte kombineret med en høj besøgsfrekvens. Detail Tracking giver et solidt grundlag til at forstå målgrupperne i de enkelte kæder. Samtidig kan rapporten give et første input til, hvilke For det tredje kender de det enkelte kædekoncept godt og er kæder der skal prioriteres i de fremtidige aktiviteter. fortrolige med kædens opbygning og sortiment. Danskernes primære indkøbskæder - All rights reserved 4 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Baggrund og analysesetup: Detail Tracking Økonomiske implikationer for mærkevareleverandører Fire niveauer af ”målgrupper” der skal optimeres Ud over at Detail Tracking giver et grundlag for at kunne arbejde med sin detail- og distributionsstrategi, er der muligheder for at forstå, om der er et godt eller dårligt match mellem befolkning, distributionen, 4: Produkt & brand niveau Fordelingen af husstande i forhold til kategori og brandmålgrupper. Se figur til højre. præferencer og adfærd Quantic anbefaler, at mærkevareleverandøren får udarbejdet en Customer Base-profil, der identificerer, hvordan kategoriens og det 3: Kategori niveau enkelte mærkes målgruppe passer til de enkelte kæder. Fordelingen af husstande i forhold til kategoripræferencer og adfærd Derved bliver der mulighed for blandt andet at vurdere: 2: Detail niveau • Har mærkets og/eller kategoriens målgruppe en tendens til at Fordelingen af husstande i forhold til handle i en kæde frem for en anden? indkøbssted • Har mærkets heavy usere og/eller kategoriens heavy usere en 1: National niveau tendens til at foretrække en kæde frem for en anden? Fordelingen af husstande i micro-segmenter • I hvilken kæde er der det største naturlige vækstpotentiale for det enkelte mærke og for kategorien? Danskernes primære indkøbskæder - All rights reserved 5 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Baggrund og analysesetup: Detail Tracking Kommentarer til databehandlingen Alle beregninger i denne rapport bygger på forbrugernes primære Antallet af husstande i disse homogene segmenter er endeligt og indkøbssted. Undtaget er sektionen ”Sekundære indkøbssted”. kendt. Det sikrer, at specifikke husstande ikke bliver over- eller underrepræsenteret i forhold til geografi og livsstil. Indkøbsfrekvensen er beregnet ud fra de respondenter, der har den pågældende kæde som primære indkøbssted og handler der mindst én gang om måneden. Detail Tracking 2016 – bestil den nu Den gennemsnitlige kurvestørrelse er beregnet ud fra de Detail Tracking for 1. halvår 2016 vil være klar primo juni 2016. For respondenter, der har den pågældende kæde som primære rekvirering af rapport kontakt venligst: indkøbssted og handler der mindst én gang om måneden. Der er spurgt ind til, hvad respondenten købte ind for ved seneste køb. Analysesetup Daniel Kim Soren Lars Fiskbæk Der er i alt interviewet 3.450 respondenter. Rekrutteringsgrundlaget Telefon: +45 4091 9966 Telefon: +45 2279 5947 er nationalt repræsentativt. Analysen er gennemført i efteråret 2015. E-mail: [email protected] E-mail: [email protected] Alle respondenter er beriget med Conzoom-målgrupper. Conzoom- målgrupperne sikrer, at der tages højde for det specifikke antal husstande, og at de er tilknyttet et specifikt, geografisk og livsstilsbetinget segment. Danskernes primære indkøbskæder - All rights reserved 6 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Markedsandel efter primære indkøbssted Danskernes primære indkøbskæder - All rights reserved 7 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Markedsandel efter primære indkøbssted (%) Primære indkøbssted (Procentvis fordeling ift. husstande) 25% 21% 20% 18% 15% 10% 10% 10% 9% 6% 6% 5% 4% 3% 2% 2% 3% 3% 2% 2% 0% Netto Føtex Bilka Super- Fakta Kvickly D/L Irma Meny Kiwi Rema Aldi Lidl Lokal Andre Brugsen Brugsen 1000 købmand kæder 34% 30% 5% 31% Danskernes primære indkøbskæder - All rights reserved 8 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Markedsandel efter primære indkøbssted (antal husstande) Primære indkøbssted (Antal husstande) 700.000 600.000 577.052 485.746 500.000 400.000 300.000 263.873 274.830 250.177 200.000 168.915 166.176 102.262 84.001 100.000 66.653 66.653 72.131 71.218 48.392 45.653 - Netto Føtex Bilka Super- Fakta Kvickly D/L Irma Meny Kiwi Rema Aldi Lidl Lokal Andre Brugsen Brugsen 1000 købmand kæder 930.000 840.000 132.000 840.000 Danskernes primære indkøbskæder - All rights reserved 9 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Markedsandel inklusiv sekundære indkøbssted Danskernes primære indkøbskæder - All rights reserved 10 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Sekundære indkøbssted: Antal husstande Primære og sekundære indkøbssted (Antal husstande) 1.200.000 1.000.000 800.000 600.000 400.000 200.000 - Super- D/L Rema Lokal Andre Netto Føtex Bilka Fakta Kvickly Irma Meny Kiwi Aldi Lidl Brugsen Brugsen 1000 købmand kæder Sekundære 454.853 296.842 139.744 209.159 342.510 165.318 81.289 89.509 149.791 84.029 317.849 109.603 187.239 43.841 72.155 Primære 577.052 250.177 102.262 263.873 274.830 168.915 66.653 66.653 84.001 48.392 485.746 72.131 166.176 45.653 71.218 1.820.000 1.730.000 360.000 1.570.000 Danskernes primære indkøbskæder - All rights reserved 11 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Sekundære indkøbssted: Andel danske husstande (%) Andel af danske husstande, der handler i den enkelte kæde (Husstande, der bruger kæden som primære og sekundære indkøbssted) 40% 38% 35% 29% 30% 25% 22% 20% 20% 17% 15% 12% 13% 10% 9% 9% 7% 6% 5% 5% 5% 5% 3% 0% Netto Føtex Bilka Super- Fakta Kvickly D/L Irma Meny Kiwi Rema Aldi Lidl Lokal Andre Brugsen Brugsen 1000 købmand kæder 33% 32% 7% 29% Danskernes primære indkøbskæder - All rights reserved 12 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Primære indkøbssted: Kundesammensætning -Demografi og geografi Danskernes primære indkøbskæder - All rights reserved 13 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Kundesammensætning: Køn Køn (Adspurgte respondent i husstanden) 100% 90% 80% 43% 43% 42% 48% 45% 47% 55% 52% 52% 52% 55% 51% 70% 57% 55% 59% 60% 50% 40% 30% 57% 56% 55% 59% 52% 53% 49% 45% 48% 44% 48% 49% 45% 20% 43% 40% 10% 0% Netto Føtex Bilka Super- Fakta Kvickly D/L Irma Meny Kiwi Rema Aldi Lidl Lokal Andre brugsen Brugsen 1000 købmand kæder Mand Kvinde Gns Danskernes primære indkøbskæder - All rights reserved 14 Detail Tracking 2. halvår 2015 08-06-2016 Copyright© Quantic Research, part of the Exometric Group Kundesammensætning: Alder Alder (Adspurgte respondent i husstanden) 100% 90% 30% 29% 38% 80% 43% 44% 47% 48% 54% 70% 66% 63% 63% 66% 70% 68% 60% 22% 81% 24% 23% 50% 18% 19% 18% 11% 17% 40% 18% 15% 13% 30% 14% 15% 17% 19% 15% 13% 26% 13% 16% 13% 20% 20% 36% 30% 8% 15% 4% 23% 8% 26% 10%
Load more

Recommended publications
  • Export Marketing Consultancy Project BA (Hons) International Business
    Leeds Beckett University/BI Norwegian Business School Export Marketing Consultancy Project BA (Hons) International Business Tutor: Gareth Williams Authors: Kristina Linnea Johansson Brunvall Ole Johannes Gill Lunde Maiken Salmelid Sondre Larsson Richard Lindin Victoria Ekeli Date: 07th of May 2015 Plagiarism declaration “We certify with the signatures that this is our own work. Material from other sources has been properly acknowledge and referenced. The work has not, in whole or in part, been presented elsewhere for assessment. If this statement is untrue we acknowledge that we have committed an assessment offence. We also certify that we have taken a copy of this assignment, to make available upon request, which we will retain after the board of examiners has published results.” Researchers Kristina Linnea Johansson Brunvall Ole Johannes Gill Lunde Richard Lindin Victoria Ekeli: Maiken Salmelid Sondre Larsson 2015-Consultancy report 2 Introduction This report is a comprehensive study for the module Export Marketing at Leeds Beckett University. Through cooperation with the Norwegian grocery store company KIWI Mini Pris AS, the report will present the findings of a thorough market analysis of the UK grocery store market. It will include secondary findings through data collection and will be supported by primary research that the researchers have collected and analysed. Secondary data will be elements on what is currently happening in the market. Elements evaluated are current and future trends, customer needs and behaviour, external macro/micro environmental factors, competitors operating in the market and entry mode possibilities. Primary data methods include in-store and online observation, 3 expert interviews as well as semi-structured interviews conducted in the streets of Leeds to base findings found with customer’s opinions.
    [Show full text]
  • Dagrofa A/S' Overtagelse Af Nærum Stormarked
    02-05-2012 BYS 4/0120-0401-0102 /HK og RFW Dagrofa A/S’ overtagelse af Nærum Stormarked A/S Konkurrence- og Forbrugerstyrelsen modtog den 30. marts 2012 en almin- KONKURRENCE- OG delig anmeldelse af Dagrofa A/S’ overtagelse af Nærum Stormarked A/S, jf. FORBRUGERSTYRELSEN konkurrencelovens § 12 b. Anmeldelsen var fuldstændig den 23. april 2012. 1. Transaktionen ERHVERVS- OG Transaktionen indebærer, at Dagrofa A/S (herefter ”Dagrofa”) overtager alle VÆKSTMINISTERIET aktiver i Nærum Stormarked A/S, der som eneste aktivitet driver en Super- Best-butik i Nærum. Herudover overtager Dagrofa anparterne i Nærumvæn- ge Torv 18 ApS, der ejer den fysiske ejendom, hvorfra Nærum Stormarked A/S har drevet SuperBest-butikken. Nærum Stormarked A/S og Nærum- vænge Torv ApS har hidtil begge været ejet af NSMSO Holding A/S. Transaktionen udgør en fusion omfattet af fusionsbegrebet, jf. konkurrence- lovens § 12 a, stk. 1, nr. 2. 2. Parterne og deres aktiviteter Dagrofa-koncernens primære aktivitet omfatter indkøb og videresalg af dag- ligvarer til supermarkeder gennem SuperGros A/S og til foodservice- virksomheder gennem Foodservice Danmark A/S. Dagrofra ejer og driver desuden 46 supermarkeder, som indgår i SuperBest-kæden og 76 discount- butikker i KIWI Danmark-kæden. Nærum Stormarked A/S’ eneste aktivitet er driften af et supermarked i form af en SuperBest-butik på Nærumvænge Torv 18 i Nærum. Hovedparten af de varer, som Nærum Stormarked A/S videresælger, er købt hos SuperGros. 3. Jurisdiktion De deltagende virksomheder er Dagrofa, Nærum Stormarked A/S og Næ- rumvænge Torv 18 ApS. Ifølge det oplyste havde Dagrofa i 2011 en kon- cernomsætning i Danmark på ca.
    [Show full text]
  • Til Redaktionen Dagrofa Lancerer Nyt Supermarked
    Til redaktionen 4. september 2014 Dagrofa lancerer nyt supermarked Med ny koncernstrategi stiller Dagrofa skarpt på detailforretningen og lægger SuperBest og EUROSPAR kæderne sammen. Til foråret genopstår butikkerne i de to kæder i et helt nyt koncept, når kvalitetssupermarkedet MENY slår dørene op. Dagrofa fremlagde i dag en ny strategi for koncernen med hovedfokus på at skabe en vindende fødevareforretning i detail. Det skal bl.a. ske med færre kæder og et skærpet fokus på stærke fødevarekoncepter. Derfor lægges kæderne SuperBest og EUROSPAR sammen i en helt ny landsdækkende supermarkedskæde, MENY, som åbner i løbet af 1. halvår næste år. ”Vi ser, at grænsen mellem mindre supermarkeder og discount forsvinder. Hvis ikke butikker har en stærk forankring i lokalområdet eller er unikke på anden vis, så står de i dag over for et valg: Enten udvikler de sig til moderne fødevarebutikker eller til discount- butikker. I dagens marked findes der ikke en konkurrencedygtig position i midten,” siger Per Thau, koncernchef i Dagrofa og tilføjer. : ”I Dagrofa har vi ligget tæt på midten med vores kæder. Det tager vi konsekvensen af og satser på tre tydelige positioner med et klokkeklart fokus. Vi introducerer et nyt kvalitetssupermarked i samarbejde med købmændene. Vi, fortsætter vores investering i discount, hvor der nu også gøres plads til stor format butikker. Og vi fastholder og styrker vores ’lokale helte’ – de lokale købmænd, som er stærkt forankrede i nærmiljøet.” MENY-kæden etableres i samarbejde med de selvstændige købmænd, der i dag ejer en del af SuperBest- og EUROSPAR-butikkerne rundt om i landet. MENY kommer til at tilbyde en inspirerende indkøbs- og madoplevelse, hvor kunderne bliver mødt af et stort sortiment, friske ferskvarer og personlige service fra engagerede, dygtige fagfolk.
    [Show full text]
  • Territory Guide | Nordic Soil Association Trade Support
    SOIL ASSOCIATION TRADE SUPPORT | EXPORT SUPPORT PROGRAMME TERRITORY GUIDE | NORDIC CONTENTS Introduction …………………………………………………………………………………..................... 2 Soil Association Supported Event …………………………………………………………....... 3 Certification and Regulation ………………………………………………………………………… 4 Market and Consumer | Nordic Overview ………………………………………………… 4 Market and Consumer | Denmark Market Overview …………………………….. 5 Market and Consumer | Danish Routes to Market …………………………………. 6 Market and Consumer | Danish Consumers …………………………………………….. 7 Market and Consumer | Swedish Market Overview ………………………………. 7 Market and Consumer | Swedish Routes to Market ………………………………. 8 Market and Consumer | Swedish Consumers ………………………………………….. 9 Market and Consumer | Finland In Brief …………………………………………………… 10 Links and Sources …………………………………………………………………………………………... 10 INTRODUCTION With many looking to fill the significant – and growing – demands for organic food from countries like Sweden, where imports account for around 50% of organic sales, many organic advocates believe that the organic food market in Scandinavia has never looked healthier. With Nordic consumers spending on average two to three times more on organic than their UK counterparts and key markets experiencing growth, your business will want our insights on the market in this region. SOIL ASSOCIATION SUPPORTED EVENTS NORDIC ORGANIC FOOD FAIR | MALMO, SWEDEN. NOVEMBER Nordic consumers spend on average two to three times more on organic than their UK counterparts, so we hope you’ll join us at one of Europe’s fastest growing organic and natural Trade Shows. Last year saw the highly anticipated launch which delivered 270 exhibitors and over 3150 visitors, co-located with Natural Products Scandinavia, the Nordic Organic Food Fair provides the committed and focused environment to meet with buyers and sellers in this sector. Retailers, distributors & wholesales from the Nordic region and around the world come to the NOFF to discover future best-sellers from the hundreds of new product launches.
    [Show full text]
  • Butikknavn Fylke Kommune Maura Post I Butikk Kiwi
    Steder med bytte av driver Enhetsnavn Dagens driver butikknavn: TILDELES TIL: Butikknavn Fylke Kommune Maura Post i Butikk Kiwi Maura COOP EXTRA BJERKE, COOP ØST AKERSHUS NANNESTAD Langhus Post i Butikk Meny Langhus ICA Supermarked Langhus AKERSHUS SKI Nedenes Post i Butikk Kiwi Nedenes Bunnpris Nedenes AUST-AGDER ARENDAL Lillesand Post i Butikk Kiwi Ole Olsen Matkroken Lillesand AUST-AGDER LILLESAND Tingsaker Post i Butikk Kiwi Tingsaker COOP EXTRA LILLESAND, COOP SØRVEST AUST-AGDER LILLESAND Tvedestrand Post i Butikk Kiwi Tvedestrand MENY Tvedestrand AUST-AGDER TVEDESTRAND Geilo Post i Butikk Geilo Handelslag Bunnpris Geilo BUSKERUD HOL Tofte Post i Butikk Kiwi Tofte COOP MEGA TOFTE, VESTVIKEN BUSKERUD HURUM Geithus Post i Butikk Bjerken Video COOP MARKED GEITHUS, VESTVIKEN BUSKERUD MODUM Krokstadelva Post i Butikk Kiwi Krokstadelva COOP OBS! BUSKERUD, VESTF/TELE BUSKERUD NEDRE EIKER Nybergsund Post i Butikk Nybergsund Servicesenter Nærbutikken Nybergsund HEDMARK TRYSIL Florvåg Post i Butikk Kiwi Florvåg Bunnpris Florvåg HORDALAND ASKØY Hansaparken Post i Butikk Rimi Hansaparken Bunnpris Møllendalsbakken HORDALAND BERGEN Kronstad Post i Butikk Kiwi Bjørnsonsgaten SPAR KRONSTADPARKEN HORDALAND BERGEN Olsvik Post i Butikk Kiwi Olsvik Rimi Olsvik / Coop Prix Olsvik HORDALAND BERGEN Rolland Post i Butikk Kiwi Rolland MENY ÅSANE STORSENTER HORDALAND BERGEN Slettebakken Post i Butikk Meny Sletten Bunnpris Slettebakken HORDALAND BERGEN Tertnes Post i Butikk Kiwi Tertnes Meny Åsane Storsenter HORDALAND BERGEN Fitjar Post i Butikk Spar Fitjar
    [Show full text]
  • Behind the Canned Tomatoes LABOUR EXPLOITATION in the PRODUCTION of CANNED TOMATOES
    Behind the Canned Tomatoes LABOUR EXPLOITATION IN THE PRODUCTION OF CANNED TOMATOES SOLD IN DANISH SUPERMARKETS Report results: ● Italy has the biggest export of canned tomatoes worldwide, with an annual export at 10,7 billion kroner1 . ● Two thirds of the canned tomatoes imported to Denmark are Italian2, and that is an annual import of canned tomatoes for about 130 million kroner3. The majority of the tomatoes are grown in Italy’s heel, Puglia (30%) and the surrounding regions (35%)4 . ● 20% of the Italian tomatoes are picked by hand5, especially in the South of Italy. Manual labour is necessary for harvesting San Marzano, DOC and cherry-tomatoes, or when the soil is unfit for mechanical harvest. Furthermore, rain in the harvest season makes mechanical harvest difficult, if not impossible, and hence the percentage for manual harvest is much higher. ● On average a tomato picker earns € 3 (22 kr.) per hour in a 10-12 hours workday. An agricultural worker with a legal contract earns on average € 8,2 per hour6 . ● The real number of illegal immigrants living and working in Italy is unknown. However, it has been estimated that 400.000 immigrant are picking vegetables in Italy without a contract or work permit. That means every third employee in the Italian agriculture works illegally7 . This places the workers in a situation where they are vulnerable to the gangmasters, i Caporali8, whom the workers have to pay in order to get a job, food, housing, transport, and protection. 1 Calculations from Trademap.org, product code 2002, tomatoes ­ prepared or preserved, 2013.
    [Show full text]
  • A Visionary Approach to Property
    A VISIONARY APPROACH TO PROPERTY DEVELOPMENT PROJECTS Backed by its extensive know-how, Innovater is involved in property development projects as well as letting and selling of commercial, residential and retail projects to tenants and investors. Since being founded in 2008, Innovater has built a strong position as a professional player in the property development market. The people behind “Innovater” include some of Denmark’s most experienced re- tail developers and property investors. We develop and manage commercial, residential and retail projects in Denmark. Our partnership approach ensures that all the partners we work with are experts in their particular fields. Innovater always maintains the project overview and management control during the entire project. Innovater’s ambition is to be the preferred partner to retail chains and property investors. We endeavour to accommodate the needs of retail chains and property investors through continuous improve- ment of our project development services with a view to consistently providing the best solutions and the best locations for our clients. 2 PROJECT FROM A TO Z enera Idea g tion Pr oj ec s t r d to e s v e BUYING- e v lo in LAND p o FINANCING m t e e l n a t S PROJECT DEVELOPMENT WHEEL t n C e o m n e s SALE TO g t AUTHORITIES a r u INVESTORS n c a t m io l n ia M c LEASES n a a n in ag F em e nt Letting TAKING A PROJECT FROM START TO FINISH Innovater manages the whole complex process, starting with an empty field or tired propertyInnovater managesand ending the entire with complex the process finished starting project, with Retailwith new chains shops and infrastructure.
    [Show full text]
  • Nordic Retail Industry
    Nordic Retail Industry February 2020 Top Nordic retailers Company Category HQ Turnover (‘000 EUR) H & M Hennes & Mauritz AB Clothing retail company Sweden 20,342,064 Coop Danmark A/S Food retail and wholesale Denmark 4,759,424 Circle K Sverige AB Convenience stores Sweden 3,654,024 IKEA AB Furniture retail Sweden/Netherlands 2,757,049 Lidl Suomi Kommandiittiyhtiö Grocery chain Finland 1,449,327 Circle K Danmark A/S Convenience stores Denmark 1,253,885 Bergendahl & Son AB Wholesales and retail food, fashion Sweden 1,220,986 Circle K Norge AS Convenience stores Norway 1,219,129 Fakta A/S Supermarkets Denmark 1,143,554 Stockmann Oyj Abp Department store Finland 1,055,900 Ikea AS Furniture retail Norway 811,058 Norsk Butikkdrift AS Grocery chain Denmark 798,071 Tokmanni Group Oyj Retail chain Finland 796,500 Coop Øst SA Food retail and wholesale Norway 707,791 Coop Midt-Norge SA Food retail and wholesale Norway 619,882 Source: Largest companies 1 © 2020 Deloitte NSE LLP. All rights reserved. Sweden 2 © 2020 Deloitte NSE LLP. All rights reserved. Sweden (1/2) Consumer landscape • Sweden is a wealthy country with one of the highest 58,425 59,707 61,115 70,000 56,914 800 levels of GDP per head in Europe, at estimated USD 60,000 55,371 701.3 736.2 55,371 in 2019. Economic growth has strengthened in 642.7 recent years, and prospects compare favorably with 50,000 586.9 600 535.2 most other west European countries. 40,000 • Most consumer goods industries are highly import oriented 27,826 30,063 31,416 400 30,000 23,466 25,475 and dominated by multinational companies, although Swedish 20,000 retail chains hold leading positions in the furniture and 200 clothing sectors notably IKEA, the largest furniture retailer 10,000 worldwide, and Hennes and Mauritz (H&M), the second largest 0 0 clothing retailer in the world.
    [Show full text]
  • THREATS? • Projections Suggest Schwarz Group Will Add Around €43 Billion to Its Annual Sales in the Period 2014-20, Taking Its Revenues to €122 Billion
    European Grocery Discounters report Nov. 2015 EUROPEAN • Schwarz Group and Aldi, the two largest discounters, are the third and seventh biggest grocery retailers in the world, GROCERY respectively. Schwarz Group, owner of Lidl and Kaufland, DISCOUNTERS: leapfrogged Tesco to become the world’s third-biggest SMALL grocer in 2014. STORES– • Lidl has been an outstanding performer in recent years, due to its adept mingling of hard discount with elements of a softer proposition. • Projections based on historic growth rates suggest the top nine discount chains will grow their annual sales by an extra BIG €79 billion, or 41%, between 2014 and 2020. THREATS? • Projections suggest Schwarz Group will add around €43 billion to its annual sales in the period 2014-20, taking its revenues to €122 billion. Aldi could add an extra €20 billion in annual sales over the same period, taking its revenues to DEBORAH WEINSWIG €81 billion. Executive Director – Head of Global Retail & Technology • In markets where discounters will continue to grow share, Fung Business Intelligence Centre [email protected] we think competing retailers face a future of smaller average US: 646.839.7017 basket sizes and lower margins, as consumers split their HK: 852.6119.1779 CHN: 86.186.1420.3016 shopping among different stores and as retailers are forced to compete more aggressively on price. DEBORAH WEINSWIG, EXECUTIVE DIRECTOR–HEAD OF GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 1 Copyright © 2015 The Fung Group. All rights reserved. European Grocery Discounters report Nov. 2015 TABLE OF CONTENTS DEFINING A GROCERY DISCOUNTER ..........................................................................................................
    [Show full text]
  • New Government Animal-Welfare Label
    New Government animal-welfare label What does the animal-welfare label indicate? The animal-welfare label is based on 5 basic require-ments selected by animal welfare experts at the Danish Veterinary and Food Administration. These basic requirements meet conditions that go far beyond current statutory requirements: 1. Free-range sows. 2. Pigs must have a curly tail. They must have whole Why do we need a new animal-welfare label? tails - no tail docking and no tail biting. The intention of the new government animal-welfare 3. More straw as rooting and manipulable label – named “Better Animal Welfare” -is to improve 4. material and for nesting. the animal-welfare of as many pigs as possible through 5. More space. consumer purchasing. The animal-welfare label makes 6. Maximum transport time - 8 hours. it possible for consumers to identify which products meet requirements for better animal welfare. By The animal-welfare label has 3 levels with ascending select-ing products with better animal welfare at a animal welfare requirements. Stricter requirements slightly higher cost the consumer is helping ensure that lead to higher costs and prices - this means that there more pigs are produced under improved conditions. It will be something for everyone’s preference and purse. is market driven animal welfare. 1 heart 2 hearts 3 hearts This level meets the 5 basic This level meets the 5 basic This level fulfills the 5 basic requirements. Level 1 is a new requirements of the label, as well requirements of the label, as well production with better animal as additional require-ments for as additional requirements for welfare at reasonable prices.
    [Show full text]
  • A Visionary Approach to Property Development Projects Table of Contents
    A VISIONARY APPROACH TO PROPERTY DEVELOPMENT PROJECTS TABLE OF CONTENTS INDHOLD 2 ...........................Table of contents 3 ........................................... Innovater 4 ...................... Project from A to Z 5 ....................Project development 6-7 .................Mixed-use Projectss 8 ........................ Standard Projects 9 ................Projects 2006 - 2017 10 -11 ..........Contact information 2 INNOVATER INNOVATER Among Denmark’s most experienced property devel- opers, the people behind Innovater have particular expertise in the retail property sector. At Innovater, our track record since 2008 covers more than 87,000 sq.m. distributed on 80 different projects for clients across Denmark. Thanks to our strong and highly-skilled network, we can always muster the most qualified team for the job. Innovater always maintains project and management control throughout the entire project. While we work very closely with retail chains, we also manage projects involving new construction and refur- bishment of local and mid-sized retail centres, housing projects and urban development projects combining retail, commercial and residential units. Innovater’s ambition is to be the preferred partner of retail chains and investors. We meet the prefe- rences of retail chains and investors by consistently developing our services and capabilities, so we can continue to provide the best solutions and the best locations for our clients. 3 PROJECT FROM A TO Z enera Idea g tion Pr oj ec s t r d to e s v e BUYING- e v lo in LAND p o FINANCING m t e e l n a t S PROJECT DEVELOPMENT WHEEL t n C e o m n e s SALE TO g t AUTHORITIES a r u INVESTORS n c a t m io l n ia M c LEASES n a a n in ag F em e nt Letting THE PROJECT FROM A TO Z Innovater styrer hele den komplicerede proces, startende med en bar mark eller en træt ejendom til et færdigt projekt med nye butikker og infrastruktur.
    [Show full text]
  • Food Waste Avoidance Initiatives in Danish Food Retail - Combined Results
    Table of contents Executive summary ..................................................................................................................................................................................3 I. Background – food retail landscape in Denmark ............................................................................................................6 II. Methodology ..........................................................................................................................................................................................8 III. Food waste avoidance initiatives by Danish food retail groups – results based on secondary data 9 I. ALDI ......................................................................................................................................... 9 II. COOP .................................................................................................................................... 10 III. DAGROFA ............................................................................................................................... 12 IV. DANSK SUPERMARKED ................................................................................................................ 14 V. LIDL ....................................................................................................................................... 16 VI. LØVBJERG ............................................................................................................................... 17 VII. REITAN
    [Show full text]